CN117196722A - Community intelligent cabinet marketing system-based commodity advertising method and server - Google Patents
Community intelligent cabinet marketing system-based commodity advertising method and server Download PDFInfo
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Abstract
The invention relates to the technical field of information intelligent processing, and provides a commodity advertising method and a server based on a community intelligent cabinet marketing system.
Description
Technical Field
The invention belongs to the technical field of intelligent information processing, and particularly relates to a commodity advertising method and a server based on a community intelligent cabinet marketing system.
Background
With the continuous popularization and development of community economy modes, a series of intelligent technologies serving community economy enter communities. The community intelligent cabinet has the advantages of intelligent commodity management, targeted brand promotion, convenience for resident life and the like, and is used in a plurality of communities. In the aspect of brand promotion and commodity management, the community intelligent cabinet is mainly combined with video advertisements through intelligent vending, a large transparent window and a touch screen are designed on the intelligent cabinet, consumers can see commodities to be sold displayed in the intelligent cabinet through the transparent window, and can select and purchase the commodities to be sold through the touch screen, advertisements put in by advertisers can be seen, and brand information of advertisement promotion is known. The transparent window and the touch screen are really convenient for the user to purchase goods, but the effect is poor in the aspect of brand popularization. Consumers usually see the commodity for sale displayed in the intelligent cabinet through the transparent window, then directly purchase the required commodity, pay little attention to the advertisement on the touch screen, pay little attention to the relationship between the commodity for sale and the advertisement on the touch screen, and further make the effect of finished product propaganda unsatisfactory. In addition, although the touch screen advertisement is mainly put in aiming at community residents, the touch screen advertisement has certain pertinence, the relevance with the community residents is often less, and accurate product propaganda and Gao Xiaopin propaganda cannot be realized. In addition, in order to show the commodity for sale outward, transparent window has taken up the most area of intelligent cabinet body for the size of touch-sensitive screen receives serious restriction, and the screen size is undersize, and the visual impact of making the finished product advertisement is not strong, causes the waste of intelligent cabinet body resource.
To sum up, the product Xuan technology of the existing community intelligent cabinet has the technical problems of low product Xuan precision, unsatisfactory product Xuan effect, waste of cabinet body resources of the intelligent cabinet and the like.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides a commodity advertising method and a server based on a community intelligent cabinet marketing system, so that the association degree between brand popularization and community residents is enhanced, and the commodity advertising accuracy and the commodity advertising benefit are improved.
In a first aspect, the invention provides a commodity advertising method based on a community intelligent cabinet marketing system, which comprises the following steps:
operating a community intelligent cabinet marketing system, configuring a community position label, an intelligent cabinet label and an intelligent cabinet goods channel goods placing label in the community intelligent cabinet marketing system, and displaying goods for trial correspondingly according to the intelligent cabinet goods channel goods placing label in the intelligent cabinet;
generating a product declaration link of the trial commodity according to the community position label, the intelligent cabinet label and the intelligent cabinet commodity placing label, wherein the product declaration link of the trial commodity corresponds to the product declaration content of the trial commodity;
binding a community information communication group according to the intelligent cabinet tag, forwarding the product declaration link to the community information communication group, enabling the product declaration link to enter a task page after being clicked by a user, and setting task events which are required to be completed by the user and related to the product declaration content;
monitoring the completion condition of the task event, and generating corresponding authorization information and coordinate guide according to the completion condition of the task event, the community position label, the intelligent cabinet label and the intelligent cabinet goods channel goods placement label; and the user acquires the trial commodity from the intelligent cabinet corresponding to the community according to the authorization information and the coordinate guide.
In a second aspect, the present invention provides a server, including a memory and a processor, the memory storing a computer program, which when run in the processor, implements the method of marketing based on a community intelligent cabinet marketing system of any of the above.
Compared with the prior art, the invention has the following beneficial effects:
the invention provides a commodity advertising method and a server based on a community intelligent cabinet marketing system, wherein the community intelligent cabinet marketing system is operated, a community position label, an intelligent cabinet label and an intelligent cabinet commodity placement label are configured in the community intelligent cabinet marketing system, a commodity channel of an intelligent cabinet is used for displaying trial commodities according to the intelligent cabinet commodity placement label, a commodity advertising link of the trial commodities is generated according to the community position label, the intelligent cabinet label and the intelligent cabinet commodity placement label, the commodity advertising link of the trial commodities is corresponding to the commodity advertising content of the trial commodities, a community information communication group is bound according to the intelligent cabinet label, the commodity advertising link is forwarded to the community information communication group, the commodity advertising link enters a task page after being clicked by a user, the task page is used for setting a task event related to the commodity advertising content, the completion condition of the task event is monitored, the commodity advertising link is generated according to the completion condition of the task event, the intelligent cabinet label and the intelligent cabinet commodity placement label, the corresponding to the commodity advertising link coordinate information is generated, and the brand advertising information is easily achieved in a brand of a brand, and the advertising information is easily achieved according to the brand advertising information coordinate of the intelligent cabinet, and the advertising information is easily achieved in a brand is correspondingly.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention and do not constitute a limitation on the invention. Some specific embodiments of the invention will be described in detail hereinafter by way of example and not by way of limitation with reference to the accompanying drawings. The same reference numbers in the drawings denote the same or similar parts or portions, and it will be understood by those skilled in the art that the drawings are not necessarily drawn to scale, in which:
FIG. 1 is a schematic flow chart of a method for advertising based on a community intelligent cabinet marketing system in accordance with an embodiment of the present invention;
FIG. 2 is a schematic structural view of a community intelligent cabinet according to an embodiment of the invention;
FIG. 3 is a schematic diagram of an architecture of a community intelligent cabinet marketing system in accordance with an embodiment of the present invention;
FIG. 4 is a schematic diagram of a server architecture according to an embodiment of the present invention;
fig. 5 is a schematic diagram of an architecture in which a server communicates with a client according to an embodiment of the present invention.
Detailed Description
In order to enable those skilled in the art to better understand the present invention, the following description will make clear and complete descriptions of the technical solutions according to the embodiments of the present invention with reference to the accompanying drawings. It will be apparent that the described embodiments are merely some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.
Example 1
Referring to fig. 1-5, the embodiment provides a product advertising method based on a community intelligent cabinet marketing system, which comprises step S101, step S102, step S103 and step S104. The method comprises the steps of S101, S102, S103 and S104 running on a server, wherein the method for diffusing products based on a community intelligent cabinet marketing system is achieved, the community intelligent cabinet marketing system is operated, community position labels, intelligent cabinet labels and intelligent cabinet goods channel goods placement labels are configured in the community intelligent cabinet marketing system, goods channels of the intelligent cabinets are used for correspondingly displaying trial products according to the intelligent cabinet goods channel goods placement labels, product-diffusing links of the trial products are generated according to the community position labels, the intelligent cabinet labels and the intelligent cabinet goods channel goods placement labels, the product-diffusing links of the trial products correspond to product-diffusing contents of the trial products, community information communication groups are bound according to the intelligent cabinet labels, the product-diffusing links are forwarded to the community information communication groups, task pages enter after being clicked by users, task events of the product-diffusing contents which are required to be completed by the users are set, completion conditions of the task events are monitored, the brand-diffusing conditions of the task events are achieved according to the completion conditions of the task events, the cabinet positions, the intelligent cabinet labels and the intelligent cabinet goods channel goods placement labels, the brand-advertising labels can be automatically obtained according to the brand information communication groups, the brand-diffusing contents of the trial products can be automatically obtained according to the brand information communication coordinates of the intelligent cabinet labels, the brand-advertising labels and the brand information can be accurately and the brand-advertising labels are achieved, and the user can be achieved in a corresponding instruction, and the user has good-advertising effect.
It should be noted that, the method for advertising a product based on the community intelligent cabinet marketing system provided in this embodiment may be run on a server, where the server is used as an execution subject of all or part of the steps in the method for advertising a product based on the community intelligent cabinet marketing system, and may execute part or all of the steps of the method referred to below in addition to the steps S101, S102, S103, and S104 in this embodiment. The server includes a memory, a processor, and a network interface which are communicatively connected to each other via a system bus. It should be noted that only some of the components of the server are shown in the figures, but it should be understood that not all of the illustrated components are required to be implemented and that more or fewer components may be implemented instead. It will be appreciated by those skilled in the art that the server herein is a device capable of automatically performing numerical calculations and/or information processing according to predetermined or stored instructions, the hardware of which includes, but is not limited to, microprocessors, application specific integrated circuits (Application Specific Integrated Circuit, ASIC), programmable gate arrays (Field-Programmable Gate Array, FPGA), digital processors (Digital Signal Processor, DSP), embedded devices, etc. The server can perform man-machine interaction with the user through a touch pad or voice control equipment and the like. The memory includes at least one type of readable storage medium including flash memory, hard disk, multimedia card, card memory (e.g., SD or DX memory, etc.), random Access Memory (RAM), static Random Access Memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, magnetic disk, optical disk, etc. In some embodiments, the memory may be an internal storage unit of the server, such as a hard disk or a memory of the server. In other embodiments, the memory may also be an external storage device of the server, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash Card (Flash Card) or the like. Of course, the memory may also include both the internal storage unit of the server and its external storage device.
Step S101, a server operates a community intelligent cabinet marketing system, the community intelligent cabinet marketing system is configured with a community position label, an intelligent cabinet label and an intelligent cabinet goods channel goods placing label, and goods channels of the intelligent cabinets correspond to goods for display and use according to the intelligent cabinet goods channel goods placing label.
It should be noted that in the prior art, the community intelligent cabinets are usually automatic sales counter. The automatic sales counter mainly adopts a face-to-face interaction mode, namely, a user selects goods on the automatic sales counter, pays money and releases the goods from the automatic sales counter. After the user finds the target commodity through the transparent window, the user performs commodity selection, payment and other operations through the smaller-sized touch screen on the automatic sales counter. When no transaction occurs, the touch screen plays some advertisements, and the advertisement content is generally irrelevant to the commodities to be sold in the intelligent cabinet, even if the advertisement content is relevant, the advertisement content can only be relevant to a small part of commodities in the cabinet body due to the limitation of touch screen resources, and brand propaganda can not be carried out on the commodities of each brand in the intelligent cabinet. Therefore, the intelligent cabinet in the prior art focuses on the technology of selling commodities on site, so that community position labels, intelligent cabinet labels and intelligent cabinet goods channel goods placing labels are not configured, and goods channels of the intelligent cabinet are not displayed on trial. In this embodiment, through being in community intelligent cabinet marketing system configuration community position label, intelligent cabinet label and intelligent cabinet goods way commodity are put the label, the goods way of intelligent cabinet is according to intelligent cabinet goods way commodity is put the label and is corresponded the commodity of showing and use, can cooperate the follow-up step, realizes the automatic accurate propaganda popularization of brand, lets the user can easily accomplish brand advertisement understanding and brand commodity experience in the short time, promotes article effect of ventilating.
Step S102, the server generates a product Xuan link of the trial commodity according to the community position label, the intelligent cabinet label and the intelligent cabinet commodity placing label, wherein the product Xuan link of the trial commodity corresponds to the product Xuan content of the trial commodity.
It is to be noted that, according to community position label intelligence cabinet label with intelligence cabinet goods way commodity puts the label, generates the product of commodity of trying links, the product of commodity of trying links and corresponds the product of commodity of trying is led to the content, not only binds brand propaganda and product and is led to the link, realizes accurate product and leads to the fact, but also binds intelligence cabinet place and the position of concrete commodity of trying in intelligent cabinet goods way to combine follow-up step, generate authorization information and coordinate guide, guide user in the corresponding intelligence cabinet of community obtains the commodity of trying, let the user can light accomplish brand advertisement understanding and brand commodity experience in the short time, promote the effect of product and lead to the fact.
Step S103, the server binds a community information communication group according to the intelligent cabinet label, forwards the product declaration link to the community information communication group, the product declaration link enters a task page after being clicked by a user, and the task page sets task events which are required to be completed by the user and relate to the product declaration content.
It should be noted that, forwarding the product declaration link to the community information communication group can enable the user in the community information communication group to click and know, thereby realizing accurate product declaration. The product declaration link enters a task page after being clicked by a user, the task page sets task events which are required to be completed by the user and related to the product declaration content, interaction between the user and a trial commodity brand can be enhanced through a mode of combining the product declaration content and the task events, and meanwhile, the server can also carry out subsequent automatic control according to the completion condition of the task events. The intelligent cabinet labels are different, the intelligent cabinet labels can correspond to different community intelligent cabinets, one or more community information communication groups of each community are provided, one intelligent cabinet label is used for binding one or more community information communication groups, and accordingly the distribution of intelligent cabinets and trial commodities can be guided according to the number of people in the communities, and full integration and utilization of community information communication group resources, population resources, intelligent cabinet resources and trial commodity resources are achieved.
It should be noted that, the user enters the community information communication group through the user terminal, and enters the task page by clicking the product link at the user terminal. It can be understood that after the user side communicates with the server, the server may forward the product link to the community information communication group of the user side.
In some preferred embodiments, forwarding the item declaration link to the community information communication group includes: selecting the product declaration link by an operator to forward to one or more community information communication groups; or automatically inquiring one or more community information communication groups according to the community position label and the intelligent cabinet label, and forwarding the product declaration link to one or more community information communication groups.
It should be noted that, by selecting the product declaration link by the operator and forwarding the product declaration link to one or more community information communication groups, subjective experience and judgment of the operator can be fully utilized, the product declaration link can be effectively sent in real time, and product declaration benefits are improved. In addition, according to the community position label and the intelligent cabinet label, one or more community information communication groups are automatically inquired, and the product declaration links are forwarded to one or more community information communication groups, so that intelligent forwarding links can be realized, and labor cost of product declaration is saved.
Step S104, a server monitors the completion condition of the task event, and corresponding authorization information and coordinate guide are generated according to the completion condition of the task event, the community position label, the intelligent cabinet label and the intelligent cabinet goods channel goods placement label; and the user acquires the trial commodity from the intelligent cabinet corresponding to the community according to the authorization information and the coordinate guide.
It is to be noted that, according to the completion condition of the task event, the community position label, the intelligent cabinet label and the intelligent cabinet goods way goods placing label, corresponding authorization information and coordinate guide are generated, and according to the authorization information and the coordinate guide, the user obtains the trial goods at the intelligent cabinet corresponding to the community, so that the user can easily complete brand advertisement understanding and brand goods experience in a short time, and the goods advertising effect is improved. The authorization information may be a goods taking number or two-dimensional code. The coordinate guide may be a graphic guide or a control guide. A user can find an intelligent cabinet at a specific position in the community through pictures and texts, and trial goods in the community can be easily obtained by combining authorization information. The control guide is to provide coordinate guide information to automatically import into third-party map software, for example, a hundred-degree map, and the third-party map software automatically navigates according to the coordinate guide information.
It should be noted that the task event may include a short video and a questionnaire filling for watching the announcement content; the completion of the task event may include viewing a short video of completion of the announcement content alone, or completion of a questionnaire filling alone, or viewing a short video of completion of the announcement content and completion of a questionnaire filling.
In some improved embodiments, task options are configured for the task event, different task options corresponding to different unnamed rewards; the task options comprise selecting only short videos for watching the Xuan content of the product, or selecting only questionnaire survey and filling, or selecting the short videos for watching the Xuan content of the product and the questionnaire survey and filling simultaneously;
according to the selection of the user on the task options, determining a self-selection task event which is required to be completed by the user and related to the announcement content;
and when the self-selection task event is completed, generating authorization information and coordinate guide corresponding to the self-selection task event, wherein the authorization information corresponding to the self-selection task event comprises the authorization information of the trial commodity corresponding to the announcement content and the authorization information of the trial commodity corresponding to the unnamed prize.
It should be noted that, the task options are configured for the task event, so that the user may be given sufficient task freedom, for example, the user may select to view only the short video of the announcement content, or to select only the questionnaire filling, or to view both the short video of the announcement content and the questionnaire filling.
It should be noted that different task options correspond to different unnamed awards, so that a user can be stimulated to select tasks, and the effect of the product is improved. The unnamed prize is a trial commodity in which the user is not previously disclosed to know brand information and commodity name information. When the self-selected task event is completed, authorization information and coordinate guidance corresponding to the self-selected task event are generated, wherein the authorization information corresponding to the self-selected task event comprises authorization information of a trial commodity corresponding to the trial commodity announcement content and authorization information of a trial commodity corresponding to the unnamed prize, and the user can easily acquire the trial commodity corresponding to the trial announcement content and the trial commodity corresponding to the unknown unnamed prize by utilizing the authorization information and the coordinate guidance, so that curiosity of the user is fully mobilized, the user is stimulated to select various tasks, the brand of the trial commodity is known from multiple angles, and the trial announcement effect is improved.
In some improved embodiments, when the user only selects to watch the short video of the content of the product, other links or popup frames related to the brand are controlled to appear on the playing page, so that interested users can conveniently know the brand in multiple directions and feed back the demand information.
In some preferred embodiments, the method for advertising based on the community intelligent cabinet marketing system further comprises: responding to an advertisement position selection request of an advertiser, and displaying an advertisement position selection module to the advertiser so as to enable the advertiser to select advertisement positions; the advertisement positions are bound with the intelligent cabinet label according to the community position label, and the advertisement position selection module comprises price intervals and price calculating modes corresponding to different advertisement positions; after the advertiser selects the advertisement space, the authority of the selected advertisement space is allocated.
It should be noted that different communities have different crowd characteristics, surrounding business environments and community intelligent cabinet operation costs, in this embodiment, advertisement position selection modules are displayed to advertisers to allow the advertisers to select advertisement positions, and the advertisement position selection modules comprise price intervals and pricing modes corresponding to different advertisement positions, so that the advertising strategies and demands of different brands can be met.
In some further preferred embodiments, after the step of assigning rights to the selected advertisement space after the advertiser selects the advertisement space, the method may further include: prompting an advertiser obtaining the advertisement position authority to provide the article announcement content of the trial article; and after receiving the announcement content of the trial commodity provided by the advertiser, storing the announcement content.
It should be noted that, in this embodiment, an advertiser who obtains the authority of the advertisement position may provide the announcement content of the trial commodity by default, store the announcement content of the trial commodity provided by the advertiser after receiving the announcement content of the trial commodity, and learn about the announcement content of the trial commodity after the user clicks the announcement link of the trial commodity to enter the task page.
In other preferred embodiments, after the step of assigning rights to the selected ad spot after the advertiser selects the ad spot, the method may include: providing a production option for producing the product Xuan content of the trial commodity to an advertiser obtaining the advertisement position authority, wherein the production option for producing the product Xuan content of the trial commodity comprises an independent production option and a semi-independent production option; when the advertiser selects the independent production option content, prompting the advertiser selecting the independent production work announcement content to provide the trial commodity announcement content, and storing the trial commodity announcement content after receiving the trial commodity announcement content provided by the advertiser; when the advertiser selects the semi-autonomous production option content, prompting the advertiser selecting the semi-autonomous production work Xuan content to provide a basic product Xuan material, and processing the basic product Xuan material after receiving the basic product Xuan material provided by the advertiser to generate the product Xuan content for storage.
In this embodiment, the advertiser who obtains the authority of the advertisement space is provided with the production option of producing the content of the product of the trial commodity, and the production option of the content of the product of the trial commodity includes an autonomous production option and a semi-autonomous production option, so that more advertisements can be selected by the advertiser, the advertiser can produce the advertisement by himself or provide the basic product material to the server.
In a further improved embodiment, when the advertiser selects the autonomous production option, an advertisement editing module is opened to the advertiser to produce the content of the trial commodity; when the advertiser selects a semi-autonomous production option, inputting the basic product material into the advertisement editing module to produce the product material of the trial commodity.
The advertisement editing module is opened to the advertiser to make the contents of the trial commodity, so that the advertiser can conveniently make independent advertisements. When the advertiser selects the semi-autonomous production option, after the basic material is obtained from the advertiser, the basic material is input into the advertisement editing module for producing the content of the trial commodity, so that the advertisement production efficiency can be improved, and the advertiser can conveniently realize advertisement production.
In some improved embodiments, the intelligent cabinet includes a top-quality display area including a transparent shelf, a transparent window, and an LED light source; the LED light source is arranged on the transparent shelf and is used for placing commodity samples, and the LED light source supplements light for the commodity samples; the transparent window is arranged on the surface of the intelligent cabinet body and is opposite to the transparent goods shelf.
It should be noted that, in this embodiment, through setting up the fine product show district, the fine product show district includes transparent goods shelves, transparent window and LED light source, set up on the transparent goods shelves the LED light source to put commodity sample, the LED light source give commodity sample light filling, transparent window sets up the cabinet body surface of intelligent cabinet is just right transparent goods shelves, thereby can fully demonstrate some high-end commodity samples, attracts the user, promotes the effect of article ventilating.
In some improved embodiments, a touch screen is arranged on the cabinet body of the intelligent cabinet, and the size of the touch screen is set according to the size of the bin opening of the bin, so that the touch screen shields the trial goods displayed in the bin of the intelligent cabinet.
It should be noted that, in this embodiment, the size of touch-sensitive screen is according to the storehouse mouth size setting of storehouse, so that the touch-sensitive screen is right the storehouse of intelligence cabinet is interior to show the commodity of trying shelters from, not only the space of having set up the larger size touch-sensitive screen by traditional intelligence cabinet window is given out, utilize the jumbo size touch-sensitive screen to carry out the article and lead to the fact, promote the appeal and the shake of intelligent cabinet screen popularization brand, promote article effect, and the jumbo size touch-sensitive screen is right the storehouse of intelligent cabinet is interior to show the commodity of trying is sheltered from, can arouse the user to the storehouse in the curiosity of commodity of trying, helps to arouse the user click article links, gets into the task page and accomplishes the task event of closing the article and lead to the content, thereby promotes article effect.
In a further improved embodiment, when the intelligent cabinet receives the authorization information, the touch screen of the current intelligent cabinet is controlled to play the contents of the trial commodity.
It should be noted that, when the intelligent cabinet receives the authorization information, the touch screen of the current intelligent cabinet is controlled to play the product of the trial commodity, so that after the product is released at the user side, the product of the trial commodity is played again at the touch screen of the current intelligent cabinet, and the large-size touch screen is utilized to carry out real-time and unique brand popularization for the user, so that the product releasing effect is improved.
In a further improved embodiment, a new user entering a community information communication group is monitored, and when the community information communication group enters the new user, the product declaration link is forwarded to the community information communication group; and if the new user clicks the item announcement link to enter the task page to complete a task event related to the item announcement content, providing the authorization information, the coordinate guide and the reward ticket for the new user, and acquiring the reward commodity in the corresponding intelligent cabinet by the new user through the reward ticket.
It should be noted that, in this embodiment, by monitoring a new user entering a community information communication group, when the community information communication group enters the new user, forwarding the product advertisement link to the community information communication group, if the new user clicks the product advertisement link to enter the task page to complete a task event related to the product advertisement content, providing the new user with the authorization information, the coordinate guide and the reward coupon, and the new user obtains the reward commodity in the corresponding intelligent cabinet through the reward coupon, thereby attracting more users to enter the community information communication group and improving the product advertisement effect.
Example two
Referring to fig. 1-5, the present embodiment provides a server, including a memory and a processor, where the memory stores a computer program, and when the computer program runs in the processor, the method for advertising based on the community intelligent cabinet marketing system according to any one of the embodiments is implemented.
It should be noted that, in this embodiment, the server configures a community location tag, an intelligent cabinet tag, and an intelligent cabinet goods lane goods placement tag in the community intelligent cabinet marketing system by operating the community intelligent cabinet marketing system, the goods lane of the intelligent cabinet correspondingly displays the trial goods according to the intelligent cabinet goods lane goods placement tag, generates a goods-in-service link of the trial goods according to the community location tag, the intelligent cabinet tag, and the intelligent cabinet goods lane goods placement tag, the goods-in-service link of the trial goods corresponds to the goods-in-service content of the trial goods, binds a community information communication group according to the intelligent cabinet tag, and forwards the goods-in-service link to the community information communication group, the product declaration link enters a task page after a user clicks, the task page sets task events which are required to be completed by the user and relate to product declaration content, the completion condition of the task events is monitored, corresponding authorization information and coordinate guidance are generated according to the completion condition of the task events, the community position labels, the intelligent cabinet labels and the intelligent cabinet goods placement labels, the user obtains the trial goods in the intelligent cabinet corresponding to the community according to the authorization information and the coordinate guidance, therefore automatic accurate propaganda and popularization of brands are achieved, the user can easily complete brand advertisement understanding and brand goods experience in a short time, and the product declaration effect is improved.
It should be noted that the above embodiments are only preferred embodiments of the present invention, and the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily contemplated by those skilled in the art within the technical scope of the present invention should be covered by the scope of the present invention, which is defined by the claims.
Claims (10)
1. A commodity advertising method based on a community intelligent cabinet marketing system is characterized by comprising the following steps:
operating a community intelligent cabinet marketing system, configuring a community position label, an intelligent cabinet label and an intelligent cabinet goods channel goods placing label in the community intelligent cabinet marketing system, and displaying goods for trial correspondingly according to the intelligent cabinet goods channel goods placing label in the intelligent cabinet;
generating a product declaration link of the trial commodity according to the community position label, the intelligent cabinet label and the intelligent cabinet commodity placing label, wherein the product declaration link of the trial commodity corresponds to the product declaration content of the trial commodity;
binding a community information communication group according to the intelligent cabinet tag, forwarding the product declaration link to the community information communication group, enabling the product declaration link to enter a task page after being clicked by a user, and setting task events which are required to be completed by the user and related to the product declaration content;
monitoring the completion condition of the task event, and generating corresponding authorization information and coordinate guide according to the completion condition of the task event, the community position label, the intelligent cabinet label and the intelligent cabinet goods channel goods placement label; and the user acquires the trial commodity from the intelligent cabinet corresponding to the community according to the authorization information and the coordinate guide.
2. The commodity advertising method based on the community intelligent cabinet marketing system according to claim 1, wherein a touch screen is arranged on a cabinet body of the intelligent cabinet, and the size of the touch screen is set according to the size of a bin opening of the bin so that the touch screen shields the trial commodity displayed in the bin of the intelligent cabinet.
3. The community-based intelligent cabinet marketing system of claim 1, further comprising:
responding to an advertisement position selection request of an advertiser, and displaying an advertisement position selection module to the advertiser so as to enable the advertiser to select advertisement positions; the advertisement positions are bound with the intelligent cabinet label according to the community position label, and the advertisement position selection module comprises price intervals and price calculating modes corresponding to different advertisement positions;
after the advertiser selects the advertisement space, the authority of the selected advertisement space is allocated.
4. The advertising method based on the community intelligent cabinet marketing system of claim 3, wherein after the advertiser selects the advertisement slot, the method comprises the following steps of:
prompting an advertiser obtaining the advertisement position authority to provide the article announcement content of the trial article;
and after receiving the announcement content of the trial commodity provided by the advertiser, storing the announcement content.
5. The advertising method based on the community intelligent cabinet marketing system of claim 3, wherein after the advertiser selects the advertisement slot, the method comprises the following steps of:
providing a production option for producing the product Xuan content of the trial commodity to an advertiser obtaining the advertisement position authority, wherein the production option for producing the product Xuan content of the trial commodity comprises an independent production option and a semi-independent production option;
when the advertiser selects the independent production option content, prompting the advertiser selecting the independent production work announcement content to provide the trial commodity announcement content, and storing the trial commodity announcement content after receiving the trial commodity announcement content provided by the advertiser;
when the advertiser selects the semi-autonomous production option content, prompting the advertiser selecting the semi-autonomous production work Xuan content to provide a basic product Xuan material, and processing the basic product Xuan material after receiving the basic product Xuan material provided by the advertiser to generate the product Xuan content for storage.
6. The method for advertising products based on a community intelligent cabinet marketing system of claim 2, wherein the intelligent cabinet comprises a fine display area, wherein the fine display area comprises a transparent shelf, a transparent window and an LED light source; the LED light source is arranged on the transparent shelf and is used for placing commodity samples, and the LED light source supplements light for the commodity samples; the transparent window is arranged on the surface of the intelligent cabinet body and is opposite to the transparent goods shelf.
7. The method for advertising based on a community intelligent cabinet marketing system according to any one of claims 1-6, wherein different intelligent cabinet tags correspond to different community intelligent cabinets, one or more community information communication groups are provided for each community, and one or more community information communication groups are bound by one of the intelligent cabinet tags.
8. The community-based intelligent-cabinet marketing system of claim 7, wherein forwarding the commodity-advertising link to the community-information-communication group comprises:
selecting the product declaration link by an operator to forward to one or more community information communication groups;
or automatically inquiring one or more community information communication groups according to the community position label and the intelligent cabinet label, and forwarding the product declaration link to one or more community information communication groups.
9. The community-based intelligent cabinet marketing system of claim 7, wherein the task event comprises a short video of viewing the content of the commodity and a questionnaire fill; the completion condition of the task event comprises the steps of independently watching the short video of completing the announcement content of the article, or independently completing the questionnaire filling, or watching the short video of completing the announcement content of the article and completing the questionnaire filling.
10. A server comprising a memory and a processor, the memory storing a computer program, wherein the computer program when run in the processor implements the method of claim 1-9.
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