CN115983911A - Experience type interactive marketing advertisement delivery system - Google Patents
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Abstract
The invention discloses an experiential interactive marketing advertisement delivery system, which comprises a marketing advertisement importing module, an advertisement type analyzing module, an advertisement evaluating module, a test place determining module, a test data collecting module, a data processing module, a master control module and an information sending module, wherein the marketing advertisement importing module is used for importing a marketing advertisement to a target; the marketing advertisement importing module is used for importing advertisement contents to be launched by a user, the advertisement type analyzing module is used for analyzing and processing the advertisement contents to be launched by the user to obtain advertisement type information and advertisement duration information, and the advertisement type information comprises children advertisements, commodity advertisements and adult advertisements; the advertisement evaluation module is used for processing the acquired advertisement duration information to generate advertisement evaluation information, and the advertisement evaluation information comprises primary evaluation information, secondary evaluation information and tertiary evaluation information. The invention can more accurately select the proper advertisement putting position and improve the conversion rate of the put advertisement.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an experiential interactive marketing advertisement putting system.
Background
Marketing advertisement refers to that an enterprise develops propaganda and promotion on products through advertisement, direct purchase of consumers is facilitated, sales of products are expanded, and the activity of the known degree, the reputation degree and the influence of the enterprise is improved. The network advertising marketing is not only limited to the network marketing, but also more applied to the traditional marketing, the network advertising marketing can be maximally spread to audience crowds by means of the network marketing, and is more accurate, the network advertising marketing requires an advertiser to put an advertisement into a target client by means of a network platform, creativity is the most important advantage of firmly catching eyeballs of the user, and the creative advertising marketing which is fully developed by utilizing the eyeball benefits of consumers can make the advertisement of the user stand out of massive commodity information and catch the eyeballs of the audience;
in the process of putting the marketing advertisement, a marketing advertisement putting system is used for selecting a putting position.
The existing marketing advertisement delivery system has poor accuracy in selecting an advertisement delivery position, so that the delivered advertisement conversion rate is low, and certain influence is brought to the use of the marketing advertisement delivery system, therefore, the experiential interactive marketing advertisement delivery system is provided.
Disclosure of Invention
The technical problem to be solved by the invention is as follows: how to solve current marketing advertisement delivery system, it is poor to select the advertisement position accuracy of putting, leads to the advertisement conversion rate of putting to be low, has brought the problem of certain influence for marketing advertisement delivery system's use, provides an experience formula interactive marketing advertisement delivery system.
The invention solves the technical problems through the following technical scheme that the system comprises a marketing advertisement importing module, an advertisement type analyzing module, an advertisement evaluating module, a test place determining module, a test data collecting module, a data processing module, a master control module and an information sending module;
the marketing advertisement importing module is used for importing advertisement content to be launched by a user, the advertisement type analyzing module is used for analyzing and processing the advertisement content to be launched by the user to obtain advertisement type information and advertisement duration information, and the advertisement type information comprises children advertisements, commodity advertisements and adult advertisements;
the advertisement evaluation module is used for processing the acquired advertisement duration information to generate advertisement evaluation information, and the advertisement evaluation information comprises primary evaluation information, secondary evaluation information and tertiary evaluation information;
the experimental ground determining module is used for searching and processing an experimental ground after the advertisement type information and the advertisement evaluation information are obtained, obtaining a plurality of experimental ground information, processing the experimental ground information, selecting an experimental ground to obtain experimental ground selected information, and performing short-term advertisement display on the selected experimental ground after the experimental ground selected information is generated;
the test data acquisition module is used for acquiring advertisement display data information during short-term advertisement display, the test ground data acquisition module is used for acquiring test ground parameter information, and the test ground parameter information comprises the size of an advertisement display position and advertisement display cost;
the data processing module is used for processing the advertisement display data and the test site information to generate advertisement display determination information;
and after the advertisement display determination information is generated, the master control module controls the information sending module to send the advertisement display determination information to a preset receiving terminal.
Further, the specific process of the advertisement type analysis module for advertisement type analysis is as follows: the advertisement type analysis module stores a comprehensive advertisement model, the comprehensive advertisement model comprises a child advertisement model, a commodity advertisement model and an adult advertisement model, the obtained advertisement content to be delivered by a user is matched with the child advertisement model, the commodity advertisement model and the adult advertisement model in the comprehensive advertisement model, the model with the highest similarity is extracted as final advertisement type information, and when all model similarity matches are smaller than a preset value, manual determination is carried out, and advertisement type information is obtained.
Further, the specific processing procedure of the advertisement evaluation information is as follows: extracting the collected advertisement duration information, marking the advertisement duration information as T, setting a first evaluation comparison value T1, a second evaluation comparison value T2 and a third evaluation comparison value T3, generating primary evaluation information when the advertisement duration information T is between the first evaluation comparison value T1 and the second evaluation comparison value T2, generating secondary evaluation information when the advertisement duration information T is between the second evaluation comparison value T2 and the third evaluation comparison value T3, and generating tertiary evaluation information when the advertisement duration information T is greater than the third evaluation comparison value T3 or less than the first evaluation comparison value T1;
T1＜T2＜T3；
the specific content of the primary evaluation information is 'proper advertisement duration and is allowed to be released', the specific content of the secondary evaluation information is 'long advertisement duration and is released after manual confirmation', and the specific content of the tertiary evaluation information is 'abnormal advertisement duration and is released after modification'.
Further, the specific processing procedure of the tentative determination module for acquiring the tentative information is as follows:
the method comprises the following steps: extracting advertisement evaluation information, and when the advertisement evaluation information is the primary evaluation information or the secondary evaluation information, providing advertisement type information;
step two: when the advertisement type is child advertisement, extracting all child parks and school positions within a preset range, recording the pedestrian flow information of each child park and school position within a preset duration, marking the pedestrian flow information as first pedestrian flow information, and processing the first pedestrian flow information to generate first delivery position determining information;
step three: when the advertisement type is a commodity advertisement, extracting all commercial comprehensive body positions within a preset range, recording the pedestrian flow information of each commercial comprehensive body position within a preset duration, marking the pedestrian flow information as second pedestrian flow information, and processing the second pedestrian flow information to generate first delivery position determining information;
step four: and when the advertisement type is adult-oriented advertisement, extracting all office building positions within a preset range, recording the pedestrian flow information within the preset duration of each office building position, marking the pedestrian flow information as third pedestrian flow information, and processing the third pedestrian flow information to generate third delivery position determining information.
Further, the specific processing procedure of the first release location determining information is as follows: extracting collected first person flow information, marking the collected position number information of the children's paradises and schools as e, marking the first person flow information as H, continuously collecting x times of first person flow information H for the number of the positions of each children's paradises and schools, calculating the average person flow information of the positions of each children's paradises and schools, obtaining e average person flow information Hh, extracting the position corresponding to the m maximum average person flow information Hh from the e average person flow information Hh as a first delivery position, wherein m is more than or equal to 3;
the specific processing procedures of the second release position determining information and the third release position determining information are the same as the processing procedures of the first release position determining information.
Further, the specific processing procedure of the advertisement display determination information is as follows:
step (1): extracting collected advertisement display data, wherein when the advertisement display data is short-term advertisement display, the people flow information and the number information of staying personnel in preset positions around the advertisement display position are extracted;
step (2): processing the people flow information and the number information of the staying personnel in the preset positions around the advertisement display position to obtain a first evaluation parameter;
and (3): then test parameter information is extracted, the size of the advertisement display position and the advertisement display cost are obtained from the test site parameters, and then the size of the advertisement display position and the advertisement display cost are processed to obtain second evaluation parameter information;
and (4): marking the first evaluation parameter as G1, marking the second evaluation parameter as G2, in order to highlight the importance of advertisement display data, giving a correction value U1 to the first evaluation parameter mark G1, giving a correction value U2 to the second evaluation parameter G2, wherein U1+ U2=1, and U1 > U2, and acquiring a comprehensive evaluation parameter Gg through a formula G1U 1+ G2U 2= Gg;
and (5): and extracting the comprehensive evaluation parameters Gg of all the selected test sites, and then extracting the information determined for advertisement display of the selected test site corresponding to the maximum value of the comprehensive evaluation parameters Gg.
Further, the specific processing procedure of the first evaluation parameter is as follows: marking the first evaluation parameter as Y, extracting the acquired people flow information and the number information of staying people in the preset positions around the advertisement display space, marking the people flow information in the preset positions around the advertisement display space as Z1, marking the number information of the staying people as Z2, when both Z1 and Z2 are greater than the preset value, the first evaluation parameter Y is a preset value a1, when both Z1 and Z2 are less than the preset value, the first evaluation parameter Y is a preset value a2, when Z1 is greater than the preset value, Z2 is less than the preset value or when Z1 is less than the preset value, Z2 is greater than the preset value, and the first evaluation parameter Y is a preset value a3;
a1＞a3＞a2。
further, the specific processing procedure of the second evaluation parameter information is as follows: marking the second evaluation parameter information as V, extracting a test site parameter, acquiring the size of an advertisement display position and advertisement display cost from the test site parameter, calculating the ratio of the size of the advertisement display position to the advertisement display cost to acquire unit area display cost, wherein the second evaluation parameter information V is a preset value b1 when the unit area display cost is less than a preset value, the second evaluation parameter information V is a preset value b2 when the unit area display cost is within a preset value range, and the second evaluation parameter information V is a preset value b3 when the unit area display cost is less than the preset value;
b1＞b2＞b2。
compared with the prior art, the invention has the following advantages: this experience formula interactive marketing advertisement delivery system, through before carrying out advertisement delivery, carry out classification to the advertisement, select the experimental delivery point that is fit for according to the advertisement type, the suitable delivery point can effectual promotion advertisement conversion rate, promote the efficiency of delivery enterprise, carry out the setting of the experimental delivery of the advertisement of a plurality of test points simultaneously, whether experimental delivery decides this delivery point again according to experimental delivery result and is the setting of final delivery point first, can avoid blindly delivering advertisement, the economic loss of the delivery enterprise that leads to of advertisement conversion rate, the setting of the advertisement delivery point that corresponds is selected again according to the experimental delivery data of the advertisement of a plurality of test points, more accurate delivery position is confirmed has been realized, further promotion delivery advertisement profit conversion, the efficiency of delivery enterprise has been promoted promptly, the system realize more intelligent advertisement delivery, let the system be worth using widely more.
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FIG. 1 is a system block diagram of the present invention.
Detailed Description
The following examples are given for the detailed implementation and the specific operation procedures, but the scope of the present invention is not limited to the following examples.
As shown in fig. 1, the present embodiment provides a technical solution: an experiential interactive marketing advertisement delivery system comprises a marketing advertisement introduction module, an advertisement type analysis module, an advertisement evaluation module, a test place determination module, a test data acquisition module, a data processing module, a master control module and an information sending module;
the marketing advertisement importing module is used for importing advertisement content to be launched by a user, the advertisement type analyzing module is used for analyzing and processing the advertisement content to be launched by the user to obtain advertisement type information and advertisement duration information, and the advertisement type information comprises children advertisements, commodity advertisements and adult advertisements;
the advertisement evaluation module is used for processing the acquired advertisement duration information to generate advertisement evaluation information, and the advertisement evaluation information comprises primary evaluation information, secondary evaluation information and tertiary evaluation information;
the experimental ground determining module is used for searching and processing an experimental ground after the advertisement type information and the advertisement evaluation information are obtained, obtaining a plurality of experimental ground information, processing the experimental ground information, selecting an experimental ground to obtain experimental ground selected information, and performing short-term advertisement display on the selected experimental ground after the experimental ground selected information is generated;
the test data acquisition module is used for acquiring advertisement display data information during short-term advertisement display, the test ground data acquisition module is used for acquiring test ground parameter information, and the test ground parameter information comprises the size of an advertisement display position and advertisement display cost;
the data processing module is used for processing the advertisement display data and the test site information to generate advertisement display determination information;
after the advertisement display determining information is generated, the master control module controls the information sending module to send the advertisement display determining information to a preset receiving terminal;
according to the experimental interactive marketing advertisement delivery method, before advertisement delivery is carried out, classified treatment is carried out on advertisements, a suitable test delivery point is selected according to the advertisement type, the advertisement conversion rate can be effectively improved by the suitable delivery point, the benefit of a delivery enterprise is improved, meanwhile, the advertisement test delivery of a plurality of test points is set, whether the delivery point is determined to be the final delivery point is determined according to the test delivery result, the advertisement is delivered blindly, the economic loss of the delivery enterprise caused by low advertisement conversion rate is avoided, the corresponding advertisement delivery point is selected according to the advertisement test delivery data of the plurality of test points, more accurate delivery position determination is realized, the advertisement delivery profit conversion is further improved, namely the benefit of the delivery enterprise is improved, more intelligent advertisement delivery is realized, the delivery profit of the experimental interactive marketing advertisement is greatly improved, and the system is more worthy of popularization and use.
The specific process of the advertisement type analysis module for carrying out advertisement type analysis is as follows: the method comprises the steps that an advertisement type analysis module stores a comprehensive advertisement model, the comprehensive advertisement model comprises a child advertisement model, a commodity advertisement model and an adult advertisement model, the obtained advertisement content to be released by a user is matched with the child advertisement model, the commodity advertisement model and the adult advertisement model in the comprehensive advertisement model, the model with the highest similarity is extracted as final advertisement type information, and when all model similarity matches are smaller than a preset value, manual determination is carried out to obtain advertisement type information;
through the process, the advertisement type information can be accurately determined, so that the accuracy of subsequent advertisement putting position determination is ensured, and the situations that the marketing advertisement conversion rate is low and the enterprise income is influenced and the enterprise marketing fund is wasted due to misplacement of putting positions are effectively reduced.
The specific processing procedure of the advertisement evaluation information is as follows: extracting the acquired advertisement duration information, marking the advertisement duration information as T, setting a first evaluation comparison value T1, a second evaluation comparison value T2 and a third evaluation comparison value T3, generating primary evaluation information when the advertisement duration information T is between the first evaluation comparison value T1 and the second evaluation comparison value T2, generating secondary evaluation information when the advertisement duration information T is between the second evaluation comparison value T2 and the third evaluation comparison value T3, and generating tertiary evaluation information when the advertisement duration information T is greater than the third evaluation comparison value T3 or less than the first evaluation comparison value T1;
T1＜T2＜T3；
the specific content of the first-level evaluation information is 'proper advertisement duration and allows delivery', the specific content of the second-level evaluation information is 'long advertisement duration and delivers after manual confirmation', and the specific content of the third-level evaluation information is 'abnormal advertisement duration and delivers after modification';
the advertisement needs short and small and fierce, lets the user remember advertisement content in effectual broadcast time, consequently the overlength or too short advertisement all be difficult to let the user leave deep impression, consequently grades the advertisement, knows whether the advertisement of putting in is overlength or too short all warns the business of putting in, adjusts the advertisement, above-mentioned setting to on the other hand promotes the advertisement input income of enterprise.
The specific processing procedure of the experimental ground determining module for acquiring the experimental ground information is as follows:
the method comprises the following steps: extracting advertisement evaluation information, and when the advertisement evaluation information is the primary evaluation information or the secondary evaluation information, providing advertisement type information;
step two: when the advertisement type is child advertisement, extracting all child parks and school positions within a preset range, recording the pedestrian flow information of each child park and school position within a preset duration, marking the pedestrian flow information as first pedestrian flow information, and processing the first pedestrian flow information to generate first delivery position determining information;
step three: when the advertisement type is a commodity advertisement, extracting all commercial comprehensive body positions within a preset range, recording the pedestrian flow information of each commercial comprehensive body position within a preset duration, marking the pedestrian flow information as second pedestrian flow information, and processing the second pedestrian flow information to generate first delivery position determining information;
step four: when the advertisement type is adult-oriented advertisement, all office building positions in a preset range are extracted, the pedestrian volume information in the preset duration of each office building position is recorded and marked as third pedestrian volume information, and the third pedestrian volume information is processed to generate third release position determining information;
through the process, corresponding position determination methods are set for different putting positions, and positions with large pedestrian volume are selected for experimental putting, so that the displayed advertisements can be ensured to be seen by enough people, and the speed of selecting the final putting positions is accelerated.
The specific processing procedure of the first release location determining information is as follows: extracting collected first person flow information, marking collected position number information of child parks and schools as e, marking the first person flow information as H, continuously collecting x times of first person flow information H for each child park and school position number, calculating average person flow information of each child park and school position, obtaining e average person flow information Hh, extracting a position corresponding to m maximum average person flow information Hh from the e average person flow information Hh as a first delivery position, wherein m is more than or equal to 3;
the specific processing procedures of the second release position determining information and the third release position determining information are the same as the processing procedure of the first release position determining information;
through the process, the position with the largest pedestrian volume of each putting position is selected for carrying out advertisement test putting so as to ensure the conversion rate of putting advertisements, and relevant data is provided for subsequently determining the final putting point so as to ensure the accuracy of the selected position.
The specific processing procedure of the advertisement display determination information is as follows:
step (1): extracting collected advertisement display data, wherein when the advertisement display data is short-term advertisement display, the pedestrian volume information and the staying personnel number information in the preset positions around the advertisement display position are extracted, and the staying personnel number information is personnel staying in the preset positions around the advertisement display position for more than a preset time;
step (2): processing the people flow information and the number information of the staying personnel in the preset positions around the advertisement display position to obtain a first evaluation parameter;
and (3): then test parameter information is extracted, the size of the advertisement display position and the advertisement display cost are obtained from the test site parameters, and then the size of the advertisement display position and the advertisement display cost are processed to obtain second evaluation parameter information;
and (4): marking the first evaluation parameter as G1, marking the second evaluation parameter as G2, in order to highlight the importance of advertisement display data, giving a correction value U1 to the first evaluation parameter mark G1, giving a correction value U2 to the second evaluation parameter G2, wherein U1+ U2=1, U1 is more than U2, and acquiring a comprehensive evaluation parameter Gg through a formula G1U 1+ G2U 2= Gg;
and (5): extracting comprehensive evaluation parameters Gg of all selected test sites, and then extracting determined information of the selected test sites corresponding to the maximum value of the comprehensive evaluation parameters Gg for advertisement display;
through the process, the final advertisement putting position can be determined more accurately, the advertisement putting position with the appropriate putting price of the flow of people is selected, the conversion rate can be increased better, and the income of putting enterprises is improved.
The specific processing procedure of the first evaluation parameter is as follows: marking the first evaluation parameter as Y, extracting the acquired people flow information and the number information of staying people in the preset positions around the advertisement display space, marking the people flow information in the preset positions around the advertisement display space as Z1, marking the number information of the staying people as Z2, when both Z1 and Z2 are greater than the preset values, the first evaluation parameter Y is a preset value a1, when both Z1 and Z2 are less than the preset values, the first evaluation parameter Y is a preset value a2, when Z1 is greater than the preset values, Z2 is less than the preset values or when Z1 is less than the preset values, Z2 is greater than the preset values, the first evaluation parameter Y is a preset value a3, a1 is greater than a3 and is greater than a2, and the specific processing process of the second evaluation parameter information is as follows: marking the second evaluation parameter information as V, extracting a test site parameter, acquiring the size of an advertisement display position and advertisement display cost from the test site parameter, calculating the ratio of the size of the advertisement display position to the advertisement display cost to acquire unit area display cost, when the unit area display cost is less than a preset value, the second evaluation parameter information V is a preset value b1, when the unit area display cost is within the range of the preset value, the second evaluation parameter information V is a preset value b2, when the unit area display cost is less than the preset value, the second evaluation parameter information V is a preset value b3, and b1 & gtb 2;
through the process, the more accurate first evaluation parameter and the more accurate second evaluation parameter can be obtained, so that the accuracy of the final selected putting position is ensured, and the economic loss of the putting enterprise caused by the misplaced putting position selection caused by parameter problems is avoided.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Although embodiments of the present invention have been shown and described above, it will be understood that the above embodiments are exemplary and not to be construed as limiting the present invention, and that changes, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (8)
1. An experiential interactive marketing advertisement delivery system is characterized by comprising a marketing advertisement introduction module, an advertisement type analysis module, an advertisement evaluation module, a test place determination module, a test data acquisition module, a data processing module, a master control module and an information sending module;
the marketing advertisement importing module is used for importing advertisement content to be launched by a user, the advertisement type analyzing module is used for analyzing and processing the advertisement content to be launched by the user to obtain advertisement type information and advertisement duration information, and the advertisement type information comprises children advertisements, commodity advertisements and adult advertisements;
the advertisement evaluation module is used for processing the acquired advertisement duration information to generate advertisement evaluation information, and the advertisement evaluation information comprises primary evaluation information, secondary evaluation information and tertiary evaluation information;
the experimental ground determining module is used for searching and processing an experimental ground after the advertisement type information and the advertisement evaluation information are obtained, obtaining a plurality of experimental ground information, processing the experimental ground information, selecting an experimental ground, obtaining experimental ground selected information, and performing short-term advertisement display on the selected experimental ground after the experimental ground selected information is generated;
the test data acquisition module is used for acquiring advertisement display data information during short-term advertisement display, the test ground data acquisition module is used for acquiring test ground parameter information, and the test ground parameter information comprises the size of an advertisement display position and advertisement display cost;
the data processing module is used for processing the advertisement display data and the test site information to generate advertisement display determination information;
and after the advertisement display determination information is generated, the master control module controls the information sending module to send the advertisement display determination information to a preset receiving terminal.
2. The experiential interactive marketing advertising system of claim 1, wherein: the specific process of the advertisement type analysis module for carrying out advertisement type analysis is as follows: the advertisement type analysis module stores a comprehensive advertisement model, the comprehensive advertisement model comprises a child advertisement model, a commodity advertisement model and an adult advertisement model, the obtained advertisement content to be delivered by a user is matched with the child advertisement model, the commodity advertisement model and the adult advertisement model in the comprehensive advertisement model, the model with the highest similarity is extracted as final advertisement type information, and when all model similarity matches are smaller than a preset value, manual determination is carried out, and advertisement type information is obtained.
3. The experiential interactive marketing advertising system of claim 1, wherein: the specific processing procedure of the advertisement evaluation information is as follows: extracting the collected advertisement duration information, marking the advertisement duration information as T, setting a first evaluation comparison value T1, a second evaluation comparison value T2 and a third evaluation comparison value T3, generating primary evaluation information when the advertisement duration information T is between the first evaluation comparison value T1 and the second evaluation comparison value T2, generating secondary evaluation information when the advertisement duration information T is between the second evaluation comparison value T2 and the third evaluation comparison value T3, and generating tertiary evaluation information when the advertisement duration information T is greater than the third evaluation comparison value T3 or less than the first evaluation comparison value T1;
T1＜T2＜T3；
the specific content of the primary evaluation information is 'proper advertisement duration and is allowed to be released', the specific content of the secondary evaluation information is 'long advertisement duration and is released after manual confirmation', and the specific content of the tertiary evaluation information is 'abnormal advertisement duration and is released after modification'.
4. The experiential interactive marketing advertising system of claim 1, wherein: the concrete processing process of the test site determining module for acquiring the test site information is as follows:
the method comprises the following steps: extracting advertisement evaluation information, and when the advertisement evaluation information is the primary evaluation information or the secondary evaluation information, providing advertisement type information;
step two: when the advertisement type is child advertisement, extracting all child parks and school positions within a preset range, recording the pedestrian flow information of each child park and school position within a preset duration, marking the pedestrian flow information as first pedestrian flow information, and processing the first pedestrian flow information to generate first delivery position determining information;
step three: when the advertisement type is a commodity advertisement, extracting all commercial comprehensive body positions within a preset range, recording the pedestrian flow information of each commercial comprehensive body position within a preset duration, marking the pedestrian flow information as second pedestrian flow information, and processing the second pedestrian flow information to generate first delivery position determining information;
step four: and when the advertisement type is adult-oriented advertisement, extracting all office building positions within a preset range, recording the pedestrian flow information within the preset duration of each office building position, marking the pedestrian flow information as third pedestrian flow information, and processing the third pedestrian flow information to generate third delivery position determining information.
5. The experiential interactive marketing advertising system of claim 4, wherein: the specific processing procedure of the first release location determining information is as follows: extracting collected first person flow information, marking the collected position number information of the children's paradises and schools as e, marking the first person flow information as H, continuously collecting x times of first person flow information H for the number of the positions of each children's paradises and schools, calculating the average person flow information of the positions of each children's paradises and schools, obtaining e average person flow information Hh, extracting the position corresponding to the m maximum average person flow information Hh from the e average person flow information Hh as a first delivery position, wherein m is more than or equal to 3;
the specific processing procedures of the second release position determining information and the third release position determining information are the same as the processing procedures of the first release position determining information.
6. The experiential interactive marketing advertising system of claim 1, wherein: the specific processing procedure of the advertisement display determination information is as follows:
step (1): extracting collected advertisement display data, wherein when the advertisement display data is short-term advertisement display, the people flow information and the number information of staying personnel in preset positions around the advertisement display position are extracted;
step (2): processing the people flow information and the number information of the staying personnel in the preset positions around the advertisement display position to obtain a first evaluation parameter;
and (3): then test parameter information is extracted, the size of the advertisement display position and the advertisement display cost are obtained from the test site parameters, and then the size of the advertisement display position and the advertisement display cost are processed to obtain second evaluation parameter information;
and (4): marking the first evaluation parameter as G1, marking the second evaluation parameter as G2, in order to highlight the importance of advertisement display data, giving a correction value U1 to the first evaluation parameter mark G1, giving a correction value U2 to the second evaluation parameter G2, wherein U1+ U2=1, and U1 > U2, and acquiring a comprehensive evaluation parameter Gg through a formula G1U 1+ G2U 2= Gg;
and (5): and extracting the comprehensive evaluation parameters Gg of all the selected test sites, and then extracting the information determined for advertisement display of the selected test site corresponding to the maximum value of the comprehensive evaluation parameters Gg.
7. The experiential interactive marketing advertising system of claim 6, wherein: the specific processing procedure of the first evaluation parameter is as follows: marking the first evaluation parameter as Y, extracting the acquired people flow information and the number information of staying people in the preset positions around the advertisement display space, marking the people flow information in the preset positions around the advertisement display space as Z1, marking the number information of the staying people as Z2, when both Z1 and Z2 are greater than the preset value, the first evaluation parameter Y is a preset value a1, when both Z1 and Z2 are less than the preset value, the first evaluation parameter Y is a preset value a2, when Z1 is greater than the preset value, Z2 is less than the preset value or when Z1 is less than the preset value, Z2 is greater than the preset value, and the first evaluation parameter Y is a preset value a3;
a1＞a3＞a2。
8. the experiential interactive marketing advertising system of claim 6, wherein: the specific processing procedure of the second evaluation parameter information is as follows: marking the second evaluation parameter information as V, extracting a test site parameter, acquiring the size of an advertisement display position and advertisement display cost from the test site parameter, calculating the ratio of the size of the advertisement display position to the advertisement display cost to acquire unit area display cost, wherein the second evaluation parameter information V is a preset value b1 when the unit area display cost is less than a preset value, the second evaluation parameter information V is a preset value b2 when the unit area display cost is within a preset value range, and the second evaluation parameter information V is a preset value b3 when the unit area display cost is less than the preset value;
b1＞b2＞b2。
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| CN117035874A (en) * | 2023-10-10 | 2023-11-10 | 南京莫愁智慧信息科技有限公司 | Digital human advertisement data processing method |
| CN117808536A (en) * | 2024-02-23 | 2024-04-02 | 蓝色火焰科技成都有限公司 | Interactive advertisement evaluation method, system and delivery terminal |
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