CN114866796A - Shopping system and method based on virtual anchor - Google Patents
Shopping system and method based on virtual anchor Download PDFInfo
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- CN114866796A CN114866796A CN202210782943.9A CN202210782943A CN114866796A CN 114866796 A CN114866796 A CN 114866796A CN 202210782943 A CN202210782943 A CN 202210782943A CN 114866796 A CN114866796 A CN 114866796A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
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Abstract
The invention discloses a shopping system and method based on virtual anchor, relating to the technical field of network live broadcast, comprising the following steps: the virtual image module is used for building a virtual live broadcast scene and loading a virtual live broadcast image in the virtual live broadcast scene; the interaction module is used for responding to an interaction instruction of a user; the online shopping module is used for acquiring purchasing page information of corresponding commodities; and the user demand learning module is used for collecting and learning the shopping habits and shopping demands of the user and feeding back the shopping habits and shopping demands to the interaction module for precise commodity pushing. The invention has the advantages that: the novel shopping system and method based on the virtual anchor are provided, so that a user can know actual data of needed commodities conveniently, the interest of live shopping experience is improved, the online shopping experience of the user can be effectively increased, and the product sales volume of merchants is promoted.
Description
Technical Field
The invention relates to the technical field of network live broadcast, in particular to a shopping system and method based on virtual anchor.
Background
With the continuous development of society, people's shopping mode has changed greatly. In the flourishing online shopping mode in the last decade, users can make orders by looking at pictures. At present, the on-line shopping mode which is novel also has a live-broadcast selling mode, the on-line display of commodities is carried out by utilizing a live-broadcast technology, and the user can watch live-broadcast purchased commodities.
In the existing online shopping mode, after the goods are displayed by the anchor, the user purchases the goods, and in the mode, because the introduction time of a single goods is usually fixed, the user cannot acquire the information of the corresponding goods after missing the introduction time, the purchase of the user is influenced.
Disclosure of Invention
In order to solve the technical problems, the technical scheme provides a shopping system and a method based on a virtual anchor, and the technical scheme solves the problems that the prior online shopping mode is generally that a user purchases a commodity after the commodity display is carried out by the anchor, and the user cannot acquire the information of the corresponding commodity after missing due to the fact that the introduction time of a single commodity is generally fixed, so that the user can influence the purchase.
In order to achieve the above purposes, the technical scheme adopted by the invention is as follows:
a virtual anchor-based shopping system comprising:
the virtual image module is used for building a virtual live broadcast scene and loading a virtual live broadcast image in the virtual live broadcast scene, wherein the virtual live broadcast image comprises a main virtual image and a secondary virtual image, and the single virtual live broadcast scene is loaded with the main virtual image and at least one secondary virtual image, the secondary virtual image is modeled according to the current commodity modeling, and the main virtual image is modeled according to a plurality of virtual modeling corresponding to the secondary virtual images;
the virtual anchor control module is used for controlling the main virtual image to carry out live broadcast;
the interaction module is used for responding to an interaction instruction of a user, simultaneously acquiring information of corresponding commodities, and sending the information of the corresponding commodities to the virtual image module for commodity display so that the user can acquire detailed data of the corresponding commodities;
the online shopping module is used for storing commodity information, acquiring purchasing page information of corresponding commodities, opening an online shopping interface of the corresponding commodities and acquiring transaction information input by live viewers through the online shopping interface;
and the user demand learning module is used for collecting and learning the shopping habits and shopping demands of the user and feeding back the shopping habits and shopping demands to the interaction module for precise commodity pushing.
Preferably, the virtual anchor control module includes:
the expression acquisition unit is used for acquiring facial expressions of a real person anchor and controlling a main virtual image to perform corresponding expression simulation;
and the sound acquisition unit is used for acquiring the voice of the real person anchor and carrying out live broadcast after processing.
Preferably, the interaction module includes:
the live broadcast interface unit is used for displaying at least one virtual live broadcast scene, monitoring whether the virtual live broadcast scene is started or not, performing virtual live broadcast through a virtual live broadcast scene built by the virtual image module and a loaded virtual live broadcast image after the virtual live broadcast scene is started, and detecting whether a secondary virtual image is clicked or not in the current virtual live broadcast scene;
the system comprises a commodity information receiving unit, a commodity information processing unit and a commodity information processing unit, wherein the commodity information receiving unit is used for acquiring commodity introduction data corresponding to a clicked secondary virtual image after the live broadcast interface unit detects that the secondary virtual image is clicked;
the display area unit is used for constructing a secondary live scene, and the secondary live scene is used for displaying the clicked commodity corresponding to the secondary virtual image;
and the commodity information display unit is used for sending the commodity introduction data acquired by the commodity information receiving unit to the avatar module and displaying the commodity by the corresponding secondary avatar.
Preferably, the interaction module further comprises a bullet screen interaction unit, and the bullet screen interaction unit is used for receiving bullet screen information sent by a user and displaying the bullet screen information.
Preferably, the online shopping module comprises:
the commodity library is used for storing commodity information;
the link acquisition unit is used for acquiring a commodity purchase link corresponding to the clicked secondary virtual image and sending the commodity purchase link to a secondary live scene for displaying;
the shopping interface opening unit is used for opening an online shopping interface corresponding to the commodity when the commodity purchasing link is clicked by a user;
and the shopping information acquisition unit is used for acquiring the commodity transaction information of the user from the opened online shopping interface.
Preferably, the user requirement learning module includes:
the system comprises a required product acquisition unit, a product acquisition unit and a product acquisition unit, wherein the required product acquisition unit is used for acquiring the current required purchased goods of a user;
the interest product acquisition unit is used for acquiring interest commodities of a user;
and the learning updating unit analyzes the purchasing habit of the user according to the commodity transaction information of the user and updates the interest commodity library of the user.
Further, a shopping method based on virtual anchor is provided, which is suitable for the shopping system, and comprises the following steps:
building a virtual live broadcast room, building a virtual live broadcast scene by a virtual image module, and loading a main virtual image and at least one secondary virtual image in the virtual live broadcast scene;
live broadcast control, the real person anchor controls the main virtual image to carry on live broadcast through the control module of the virtual anchor;
a required commodity obtaining unit, wherein when a user opens the shopping system, the required product obtaining unit pops up a window to prompt the user to input a required commodity for the shopping;
displaying in the virtual live broadcast rooms, wherein the interaction module is used for purchasing commodities according to the acquired requirements and displaying at least one virtual live broadcast room in the shopping system main interface in sequence;
displaying the commodities in a live broadcast manner, wherein a user enters a virtual live broadcast room to watch the live broadcast of a virtual image and acquire detailed information of the commodities;
the method comprises the steps of commodity purchase, wherein when a user needs to purchase commodities, a commodity purchase link is clicked, and a shopping interface opening unit opens an online shopping interface of the corresponding commodity to purchase the commodities;
and (3) shopping habit learning, namely, acquiring commodity transaction information of the user through an online shopping interface opened by the shopping information acquisition unit, and sending the commodity transaction information to the learning updating unit to update the commodity library of interest of the user.
Optionally, in the virtual live broadcast room displaying step, when the shopping system main interface sequentially displays at least one virtual live broadcast room, the display priority of the commodity required by the user is higher than the display priority of the commodity interested by the user.
Optionally, in the live display of the commodity, the specific content includes:
the method comprises the following steps that bullet screen communication is conducted, a user sends a bullet screen through a bullet screen interaction unit to ask questions, and a real person anchor controls a main virtual image to answer according to the questions asked;
and when a user clicks the secondary virtual image, the display area unit constructs a secondary live broadcast scene, the secondary virtual image enters the secondary live broadcast scene, meanwhile, the commodity information receiving unit acquires commodity introduction data corresponding to the clicked secondary virtual image, the commodity information display unit sends the commodity introduction data to the virtual image module, and the secondary virtual image displays commodities according to preset commodity introduction data.
Optionally, in the detailed description of the commodities, when the secondary avatar performs commodity display according to preset commodity introduction data, the link obtaining unit obtains the corresponding commodity purchasing link, and sends the corresponding commodity purchasing link to the secondary live broadcast scene for display.
Compared with the prior art, the invention has the beneficial effects that:
the method is used for building the virtual live broadcast room based on the virtual main broadcast technology, when a user enters the live broadcast room, the user can see the secondary virtual image which is modeled according to the actual commodity shape, the related information of the product can be really known by clicking the interested secondary virtual image, the user can conveniently obtain the commodity information at any time, when the commodity is questioned, the question is asked by sending the bullet screen, the main virtual image is controlled by the main broadcast of the real person according to the question to answer, further, the user can conveniently obtain the detailed information of the needed commodity, the online purchasing experience of the user is effectively improved, the interestingness of live broadcast shopping is increased, and the product sales volume of merchants is promoted.
According to the method and the system, the personalized shopping live broadcast room recommendation is carried out based on the shopping demands and shopping interests of the user, the user can be subjected to precise and personalized live broadcast room recommendation, the user can rapidly and precisely obtain commodities required to be purchased, and the time consumed for finding the commodities by the user is reduced.
Drawings
FIG. 1 is a block diagram of a shopping system according to the present invention;
FIG. 2 is a schematic view of a process for building a virtual live broadcast room according to the present invention;
FIG. 3 is a schematic view of a flow chart of the present invention for displaying the commodities by live broadcasting;
FIG. 4 is a flow chart of a shopping method according to the present invention.
Detailed Description
The following description is presented to disclose the invention so as to enable any person skilled in the art to practice the invention. The preferred embodiments in the following description are given by way of example only, and other obvious variations will occur to those skilled in the art.
Referring to fig. 1-3, a shopping system based on virtual anchor includes:
an avatar module for performing a live virtual scene construction and loading a live virtual image in the live virtual scene, the live virtual image including a main avatar and a secondary avatar, a single live virtual scene being loaded with a main avatar and at least one secondary avatar, wherein the secondary avatar is modeled according to a current commodity model, the main avatar is modeled according to a plurality of virtual models corresponding to the secondary avatars, the commodities corresponding to the plurality of secondary avatars loaded in the single live virtual scene belong to a same commodity category, for example, when the commodity category sold in the live virtual room is fruit, the main avatar is a big tree, the secondary avatar is a fruit avatar corresponding to the commodity fruit, when the commodity category sold in the live virtual room is 3C product, the main avatar is a robot, the secondary virtual image is a 3C product virtual image corresponding to a commodity product, the main virtual image can be uniquely designed by a live broadcast room anchor according to actual commodity types, and by the mode, a user can enter the live broadcast room to quickly acquire commodity information of the current live broadcast room, so that the time consumed by finding commodities of the user is effectively reduced;
virtual anchor control module, virtual anchor control module is used for control the main virtual image is live, and virtual anchor control module includes:
the expression acquisition unit is used for acquiring facial expressions of a human anchor and controlling the main virtual image to perform corresponding expression simulation, so that the main virtual image performs real-time feedback according to the dynamic expressions of the human anchor, and the live broadcast interest and interactivity are increased;
the voice acquisition unit is used for acquiring the voice of the live anchor and carrying out live broadcast after processing, and during live broadcast, the voice acquisition unit can adjust the tone of the live anchor to ensure that the tone of the live anchor is fit with the commodity sales environment of a live broadcast room;
the interaction module is used for responding to the interaction instruction of the user, simultaneously acquiring the information of the corresponding commodity, and sending the information of the corresponding commodity to the virtual image module for commodity display so that the user can acquire detailed data of the corresponding commodity, and the interaction module comprises:
the live broadcast interface unit is used for displaying at least one virtual live broadcast scene, monitoring whether the virtual live broadcast scene is started or not, performing virtual live broadcast through a virtual live broadcast scene built by the virtual image module and a loaded virtual live broadcast image after the virtual live broadcast scene is started, and detecting whether a secondary virtual image is clicked or not in the current virtual live broadcast scene;
the commodity information receiving unit is used for acquiring commodity introduction data corresponding to the clicked secondary virtual image after the live broadcast interface unit detects that the secondary virtual image is clicked;
the display area unit is used for constructing a secondary live broadcast scene, and the secondary live broadcast scene is used for displaying the commodities corresponding to the clicked secondary virtual image;
the commodity information display unit is used for sending the commodity introduction data acquired by the commodity information receiving unit to the virtual image module and displaying the commodities by the corresponding secondary virtual images;
the bullet screen interaction unit is used for receiving bullet screen information sent by a user and displaying the bullet screen information, and the user communicates with the real man anchor controlling the main virtual image through the bullet screen interaction unit;
the online shopping module, online shopping module are used for acquireing the purchase page information that corresponds commodity to open the online shopping interface that corresponds commodity, and through online shopping interface, acquire the transaction information of live audience input, the online shopping module includes:
the commodity library is used for storing commodity information;
the link acquisition unit is used for acquiring a commodity purchase link corresponding to the clicked secondary virtual image and sending the commodity purchase link to a secondary live broadcast scene for displaying;
the shopping interface opening unit is used for opening an online shopping interface corresponding to the commodity when the commodity purchasing link is clicked by a user;
the shopping information acquisition unit is used for acquiring commodity transaction information of a user from the opened online shopping interface;
user demand learning module, user demand learning module are used for carrying out the shopping habit and the shopping demand of carrying out the user and collect the study to feedback to mutual module and carry out the propelling movement of commodity accuracy, user demand learning module includes:
the system comprises a required product acquisition unit, a product acquisition unit and a product acquisition unit, wherein the required product acquisition unit is used for acquiring the current required purchased goods of a user;
the interest product acquisition unit is used for acquiring interest commodities of the user;
and the learning updating unit analyzes the purchasing habit of the user according to the commodity transaction information of the user and updates the interest commodity library of the user.
Through carrying out the construction of virtual live broadcast room based on virtual anchor technology, when the user got into the live broadcast room, can see the secondary virtual image that carries out the model and establish according to actual commodity molding, can know the relevant information of product really through clicking the secondary virtual image of interest, the user of being convenient for acquires commodity information at any time, can effectual increase live broadcast shopping's interest, promotes trade company's product sales volume.
Further, a shopping method based on virtual anchor is provided, which is applicable to the shopping system described above, please refer to fig. 4, and includes the following steps:
building a virtual live broadcast room, building a virtual live broadcast scene by using an avatar module, and loading a main avatar and at least one secondary avatar in the virtual live broadcast scene, wherein the main avatar is used for changing a virtual model according to the facial expression and voice of a human anchor;
a required commodity obtaining unit, wherein when a user opens the shopping system, the required product obtaining unit pops up a window to prompt the user to input a required commodity for the shopping;
the method comprises the steps that virtual live broadcast rooms are displayed, an interaction module sequentially displays at least one virtual live broadcast room on a main interface of a shopping system according to the acquired commodities required to be purchased and the interest commodities of a user, wherein the display priority of the commodities required by the user is higher than the display priority of the commodities interest of the user, personalized live broadcast shopping room recommendation is performed based on the shopping requirements and the shopping interests of the user, the user can be subjected to precision, the personalized live broadcast room recommendation is performed, and the user can quickly and accurately acquire commodities required to be purchased;
the commodity direct broadcasting exhibition method includes that when a user enters a virtual direct broadcasting room, a popup screen can be sent to ask questions, the real person controls a main virtual image to answer according to the questions asked, when the user clicks a secondary virtual image, a display area unit constructs a secondary direct broadcasting scene, the secondary virtual image enters the secondary direct broadcasting scene, a commodity information receiving unit obtains commodity introduction data corresponding to the clicked secondary virtual image from a commodity library, the commodity introduction data are sent to an virtual image module by a commodity information exhibition unit, the secondary virtual image performs commodity exhibition according to preset commodity introduction data, a corresponding commodity purchasing link is obtained by a link obtaining unit and sent to the secondary direct broadcasting scene for exhibition, in the scheme, commodity introduction with fixed content is preset, and commodity exhibition is performed through the secondary virtual image corresponding to the commodity image, on one hand, a user can know the related information of a product more truly, and meanwhile, the user can conveniently acquire commodity information at any time, on the other hand, the real person controlled virtual anchor image answers the related problems of the commodity, the traditional direct shopping display mode of fixing the commodity for a fixed time is broken, the user can acquire the commodity information at any time, the mastering of the user on the actual quality of the commodity is effectively improved, the user can conveniently acquire the commodity which the user actually wants to purchase, the online purchasing experience of the user is effectively improved, the interest of direct shopping experience is increased, and further the product sales volume of a merchant is promoted;
the method comprises the steps of commodity purchase, wherein when a user needs to purchase commodities, a commodity purchase link is clicked, and a shopping interface opening unit opens an online shopping interface of the corresponding commodity to purchase the commodities;
and shopping habit learning, namely acquiring commodity transaction information of the user through an online shopping interface opened by a shopping information acquisition unit, sending the commodity transaction information to a learning updating unit, updating an interest commodity library of the user, and recommending the user to a more accurate shopping live broadcast room according to the updated interest commodity library when the shopping system is opened by the user next time.
In summary, the invention has the advantages that: the novel shopping system and method based on the virtual anchor are provided, so that a user can conveniently obtain the actual quality of a commodity required by the user, the interestingness of live shopping is improved, the online shopping experience of the user can be effectively improved, and the product sales volume of a merchant is promoted.
The foregoing shows and describes the general principles, essential features, and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are merely illustrative of the principles of the invention, but that various changes and modifications may be made without departing from the spirit and scope of the invention, which fall within the scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (10)
1. A shopping system based on virtual anchor, characterized in that: the method comprises the following steps:
the live virtual image module is used for building a live virtual scene and loading a live virtual image in the live virtual scene, the live virtual image comprises a main virtual image and a secondary virtual image, and one main virtual image and at least one secondary virtual image are loaded in the live virtual scene, wherein the secondary virtual image is modeled according to the current commodity shape, and the main virtual image is modeled according to a plurality of virtual shapes corresponding to the secondary virtual images;
the virtual anchor control module is used for controlling the main virtual image to carry out live broadcast;
the interaction module is used for responding to an interaction instruction of a user, simultaneously acquiring information of corresponding commodities, and sending the information of the corresponding commodities to the virtual image module for commodity display so that the user can acquire detailed data of the corresponding commodities;
the online shopping module is used for storing commodity information, acquiring purchasing page information of corresponding commodities, opening an online shopping interface of the corresponding commodities and acquiring transaction information input by live viewers through the online shopping interface;
and the user demand learning module is used for collecting and learning the shopping habits and shopping demands of the user and feeding back the shopping habits and shopping demands to the interaction module for precise commodity pushing.
2. The virtual host-based shopping system according to claim 1, wherein: the virtual anchor control module comprises:
the expression acquisition unit is used for acquiring facial expressions of a real person anchor and controlling a main virtual image to perform corresponding expression simulation;
and the sound acquisition unit is used for acquiring the voice of the real person anchor and carrying out live broadcast after processing.
3. The virtual host-based shopping system according to claim 2, wherein: the interaction module comprises:
the live broadcast interface unit is used for displaying at least one virtual live broadcast room, monitoring whether the virtual live broadcast room is opened or not, performing virtual live broadcast through a virtual live broadcast scene built by the virtual image module and a loaded virtual live broadcast image after the virtual live broadcast room is opened, and detecting whether a secondary virtual image is clicked or not in the current virtual live broadcast scene;
the system comprises a commodity information receiving unit, a commodity information processing unit and a commodity information processing unit, wherein the commodity information receiving unit is used for acquiring commodity introduction data corresponding to a clicked secondary virtual image after the live broadcast interface unit detects that the secondary virtual image is clicked;
the display area unit is used for constructing a secondary live scene, and the secondary live scene is used for displaying the clicked commodity corresponding to the secondary virtual image;
and the commodity information display unit is used for sending the commodity introduction data acquired by the commodity information receiving unit to the avatar module and displaying the commodity by the corresponding secondary avatar.
4. The virtual host-based shopping system according to claim 3, wherein: the interactive module further comprises a bullet screen interactive unit, and the bullet screen interactive unit is used for receiving bullet screen information sent by a user and displaying the bullet screen information.
5. The virtual host-based shopping system according to claim 4, wherein the online shopping module comprises:
the commodity library is used for storing commodity information;
the link acquisition unit is used for acquiring a commodity purchase link corresponding to the clicked secondary virtual image and sending the commodity purchase link to a secondary live scene for displaying;
the shopping interface opening unit is used for opening an online shopping interface corresponding to the commodity when the commodity purchasing link is clicked by a user;
and the shopping information acquisition unit is used for acquiring the commodity transaction information of the user from the opened online shopping interface.
6. The virtual host-based shopping system of claim 5, wherein the user demand learning module comprises:
the system comprises a required product acquisition unit, a product acquisition unit and a product acquisition unit, wherein the required product acquisition unit is used for acquiring the current required purchased goods of a user;
the system comprises an interest product acquisition unit, a product selection unit and a product selection unit, wherein the interest product acquisition unit is used for acquiring interest commodities of a user;
and the learning updating unit analyzes the purchasing habit of the user according to the commodity transaction information of the user and updates the interest commodity library of the user.
7. A virtual anchor-based shopping method applied to the shopping system according to any one of claims 1 to 6, comprising the steps of:
building a virtual live broadcast room, building a virtual live broadcast scene by a virtual image module, and loading a main virtual image and at least one secondary virtual image in the virtual live broadcast scene;
live broadcast control, the real person anchor controls the main virtual image to carry on live broadcast through the control module of the virtual anchor;
a required commodity obtaining unit, wherein when a user opens the shopping system, the required product obtaining unit pops up a window to prompt the user to input a required commodity for the shopping;
displaying in the virtual live broadcast rooms, wherein the interaction module is used for purchasing commodities according to the acquired requirements and displaying at least one virtual live broadcast room in the shopping system main interface in sequence;
displaying the commodities in a live broadcast manner, wherein a user enters a virtual live broadcast room to watch the live broadcast of a virtual image and acquire detailed information of the commodities;
the method comprises the steps of commodity purchase, wherein when a user needs to purchase commodities, a commodity purchase link is clicked, and a shopping interface opening unit opens an online shopping interface of the corresponding commodity to purchase the commodities;
and (3) shopping habit learning, namely, acquiring commodity transaction information of the user through an online shopping interface opened by the shopping information acquisition unit, and sending the commodity transaction information to the learning updating unit to update the commodity library of interest of the user.
8. The virtual anchor-based shopping method as claimed in claim 7, wherein in the virtual live broadcasting room displaying step, when the shopping system main interface sequentially displays at least one virtual live broadcasting room, the display priority of the commodity required by the user is higher than the display priority of the commodity of interest of the user.
9. The shopping method based on the virtual anchor as claimed in claim 7, wherein the specific contents in the live display of the commodity include:
the method comprises the following steps that bullet screen communication is conducted, a user sends a bullet screen through a bullet screen interaction unit to ask questions, and a real person anchor controls a main virtual image to answer according to the questions asked;
and when a user clicks the secondary virtual image, the display area unit constructs a secondary live broadcast scene, the secondary virtual image enters the secondary live broadcast scene, meanwhile, the commodity information receiving unit acquires commodity introduction data corresponding to the clicked secondary virtual image, the commodity information display unit sends the commodity introduction data to the virtual image module, and the secondary virtual image displays commodities according to preset commodity introduction data.
10. The shopping method based on the virtual anchor as claimed in claim 9, wherein in the detailed introduction of the commodity, when the secondary avatar performs commodity display according to preset commodity introduction data, the link obtaining unit obtains the corresponding commodity purchase link and sends the link to the secondary live broadcast scene for display.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115515016A (en) * | 2022-11-04 | 2022-12-23 | 广东玄润数字信息科技股份有限公司 | Virtual live broadcast method, system and storage medium capable of realizing self-cross reply |
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