CN115514588B - Multi-angle SCRM information exchange system - Google Patents
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- H—ELECTRICITY
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- H04L12/00—Data switching networks
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- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
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- H—ELECTRICITY
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- H04L67/01—Protocols
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Abstract
The invention discloses a multi-angle SCRM information exchange system, which comprises a service client terminal, an SCRM message mass-sending module and an information exchange utilization module, wherein the service client terminal is a plurality of user main terminals for SCRM information exchange, the SCRM message mass-sending module is used for carrying out accurate analysis and real-time pushing on contents by taking a client as a center through a message pushing API of a butt joint third party platform, the information exchange utilization module is used for carrying out multi-angle exchange utilization of information based on a plurality of user main terminals, the service client terminal is connected with the SCRM message mass-sending module in a network manner, the SCRM message mass-sending module is electrically connected with the information exchange utilization module, the multi-angle SCRM information exchange system is used for carrying out user demand attribute tagging through data content analysis, and the acquisition, training and conversion of a business machine are all automatically completed by the system by means of the technology of big data and artificial intelligence.
Description
Technical Field
The invention relates to the technical field of automatic marketing of internet products, in particular to a multi-angle SCRM information exchange system.
Background
In the digital economic era, more and more enterprises start to develop marketing business by means of digital technology, the traditional CRM system focuses on sales flow management, the capability of helping enterprises to acquire customers is obviously insufficient, an SCRM system is generated under the background, the SCRM is based on social customer relationship management theory, the docking with a social media platform is realized on the basis of the traditional CRM system, and social marketing activities are helped to be developed by the enterprises through interaction between social media and customers.
The marketing activities in the business activities are indispensable, the existing marketing modes have great existence and development value, but have some defects, the series marketing including television advertisements, traditional plane media advertisements and website advertisements has wide spreading range and higher timeliness, but is high in price and needs to do a certain investigation to the audience, invalid delivery is avoided, the marketing means similar to the telephone marketing and the leaflet issuing are low in consumption experience and cost, but the accuracy is poor, because the person receiving the marketing does not need the service, the leaflet issuing needs potential customers to go to participate in personally, the marketing effect also has hysteresis, the main problem of B2B business is reflected, namely, the traffic cycle is long, and the acquired leaflet cannot immediately promote business intercourse, so that the design of the multi-angle SCRM information exchange system for improving the marketing timeliness and marketing automation is necessary.
Disclosure of Invention
The present invention is directed to a multi-angle SCRM information exchange system, which solves the above-mentioned problems.
In order to solve the technical problems, the invention provides the following technical scheme: the multi-angle SCRM information exchange system comprises a service client terminal, an SCRM message mass-sending module and an information exchange utilization module, wherein the service client terminal is a plurality of use subject terminals for SCRM information exchange, the SCRM message mass-sending module is used for carrying out accurate analysis and real-time pushing on contents by taking a client as a center through a message pushing API (application program interface) for butting a third party platform, the information exchange utilization module is used for carrying out multi-angle exchange utilization of information based on a plurality of use subjects, the service client terminal is connected with the SCRM message mass-sending module through a network, and the SCRM message mass-sending module is electrically connected with the information exchange utilization module.
According to the technical scheme, the business client terminal comprises a user terminal, an administrator terminal and a multi-layer interaction terminal, wherein the user terminal is an integral client group based on the use of the system, the administrator terminal is a service terminal of the system module customized for the client group demand of the system, the multi-layer interaction terminal is an application structure terminal involved in the system and used for carrying out data information analysis and interaction output, and the multi-layer interaction terminal is electrically connected with the user terminal and the administrator terminal.
According to the technical scheme, the SCRM message mass-sending module comprises a butt joint information operation module, a third party configuration module, a data cluster module and an application calling pushing module, wherein the butt joint information operation module is used for an administrator to push information at a user end and obtain development setting of channels, the third party configuration module is an intermediate interaction platform for multi-party information obtaining and manufacturing, the data cluster module is used for a multi-cluster structure called when the data is processed inside the third party platform, the application calling pushing module is used for calling and pushing data hierarchical structures among the cluster structures, the butt joint information operation module is electrically connected with the third party configuration module, and the data cluster module is electrically connected with the application calling pushing module;
the butt joint information operation module comprises a parameter two-dimensional sub-module, an activity label sub-module and a message pushing sub-module, wherein the parameter two-dimensional sub-module is used for an administrator to create a primary label and a secondary label through a third party platform to generate a parameter two-dimensional code for a user to scan, the activity label sub-module is used for the administrator to create an activity and activity parameter two-dimensional code related to the user, the message pushing sub-module is used for the administrator to push the message through checking the activity label, the parameter two-dimensional sub-module is electrically connected with the activity label sub-module, and the activity label sub-module is electrically connected with the message pushing sub-module.
According to the technical scheme, the information exchange and utilization module comprises a data content analysis module, a strategy and management module and a real-time update driving module, wherein the data content analysis module is used for carrying out deeper utilization according to data and knowledge obtained through monitoring and mining, the strategy and management module is used for carrying out strategy change and mode management between a system and a user according to the mined associated information, the real-time update driving module is used for promoting user service and carrying out real-time driving update on dynamic data of a product according to a decision result, the data content analysis module is electrically connected with the strategy and management module, and the strategy and management module is electrically connected with the real-time update driving module.
According to the technical scheme, the multi-angle SCRM information exchange method comprises the following steps:
step S1: the management terminal is abutted to a third party platform to perform authority set and development data configuration;
step S2: the calling interface acquires a pre-authorization code, and an authorization page jumps into a callback URI to generate a calling token for public number and related API call of an applet;
step S3: calling a WeChat public number customer service API, creating a parameter two-dimensional code with an activity label, and setting a label list message for pushing;
step S4: the internal cluster structure of the platform performs interactive calling of a data level;
step S5: the client group obtains and receives the push message from the webpage and the app terminal;
step S6: receiving data according to the push list content and the client group, and performing deep analysis of the data and the content by utilizing text mining and machine learning;
step S7: and utilizing analysis results and data to dynamically adjust internal decision management of the system to update and promote the real-time service oriented to the customer group.
According to the above technical solution, in the step S1, the permission set is a set of permissions of one or more interfaces, the applet or the public number administrator grants the corresponding permission set to the service provider, and the service provider obtains the calling permission of the interface included in the permission set, that is, performs configuration that can be called by the client group on the interface, develops data configuration, that is, creates a third party platform account on a third party platform, configures complex configurations such as an authorized initiating page domain name, an authorized event receiving configuration, a message checking Token, a message encrypting and decrypting Key, and adds the public number or the applet to be tested into an authorized test list;
in step S7, the multi-angle SCRM information exchange system displays various index information in real time according to the data generated by the customer groups, performs policy adjustment in time, uses the customer generated content to analyze product improvement and innovation, so as to quickly respond to the market opportunity, and finally integrates the SCRM policy and information push in the integrated information exchange system, and performs a reaction effect to affect the interaction between the enterprise and the customer groups through the SCRM policy decision, so as to form an SCRM closed-loop structure with the interaction and continuous optimization between the multi-angle SCRM information exchange system and the multiparty customer groups.
According to the above technical solution, the step S2 further includes the following steps:
step S21: an administrator obtains a pre-authorization code and prepares an authorization callback URI by scanning the code or accessing an authorization link of the mobile terminal, and generates an authorization two-dimensional code of the PC terminal or the authorization link of the mobile terminal according to document rules;
step S22: after confirming the authorization of the administrator, the authorization page automatically jumps into the callback URI, and returns the feedback weight and expiration time in the URL parameter;
step S23: after the authorization to the third party platform is completed, the calling interface generates an interface calling token and a refreshing interface calling token, and related API calling of public numbers and applets is carried out.
According to the above technical solution, the step S3 further includes the following steps:
step S31: an administrator logs in a third-party background management system and creates a label list corresponding to the primary label and a secondary label corresponding to the progressive two-dimensional code list;
step S32: the system background management selects a two-dimensional code data table of the same type of the two-dimensional code according to the calibrated customer group labels, calls and generates service and file to be labeled, and analyzes and outputs corresponding service;
step S33: creating an activity by using the double labels, and selecting the created activity name to generate an activity two-dimensional code with a parameter for a user to scan;
step S34: and checking the created active tag, selecting the appointed active tag to create a message pushing content list, and pushing the message according to the list.
According to the above technical solution, the step S4 further includes the following steps:
step S41: the platform internal cluster structures from the PC end and the APP end perform interactive calling of a data level so as to unify a domain name access service cluster, an API association cluster and a reading cluster for calling the API;
step S42: the API association cluster acquires services from the service registration center cluster, and service data clusters are forwarded to customer service, business machine and basic service clusters through web service clusters, external service clusters and picture service clusters;
step S43: and calling an application server by using the database cluster, acquiring service data information from the main server and the auxiliary server, and returning the hierarchy to a user access terminal for acquiring and receiving the push message from the webpage and the app terminal.
According to the above technical solution, the step S6 further includes the following steps:
step S61: content text mining is carried out by utilizing the push list content stored in the background management record, potential users with requirements are accurately positioned after automatic labeling is carried out, and the topic direction after active labeling is mined;
step S62: and aiming at the client group receiving data, searching potential variables and hidden structures in the data by utilizing the clusters, and performing unsupervised learning iterative analysis.
Compared with the prior art, the invention has the following beneficial effects: according to the invention, through the arrangement of the business client terminal, the SCRM message mass-sending module and the information exchange utilization module, the multi-angle SCRM information exchange system is utilized, potential users with demands are precisely positioned, user demand attribute tagging is carried out through data content analysis, personalized customization demands are met, matching degree between the system and the user demands is improved, a modularized deployment mode is synchronously combined, maximum income is realized with minimum cost, data safety is comprehensively ensured on the premise of data intercommunication of the modules, work which originally needs manual processing can be automatically completed by the system, and business machine acquisition, training and conversion are more intelligent and efficient by means of big data and artificial intelligence technology, so that the business machine acquisition efficiency is greatly improved.
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The accompanying drawings are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate the invention and together with the embodiments of the invention, serve to explain the invention. In the drawings:
FIG. 1 is a schematic diagram of the system module composition of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Referring to fig. 1, the present invention provides the following technical solutions: the service client terminal is a plurality of user main terminals for SCRM information exchange, the SCRM message mass-sending module is used for carrying out accurate analysis and real-time pushing on contents by taking a client as a center and carrying out message pushing API of a butt joint third party platform, the information exchange utilization module is used for carrying out multi-angle exchange utilization of information based on a plurality of user main bodies, the service client terminal is connected with the SCRM message mass-sending module in a network manner, the SCRM message mass-sending module is electrically connected with the information exchange utilization module, potential users with requirements are accurately positioned by utilizing the multi-angle SCRM information exchange system, user requirement attribute tagging is carried out through data content analysis, personalized customization requirements are met, the matching degree between the system and the user requirements is improved, a modularized deployment mode is synchronously combined, maximum benefit is realized by minimum cost, and under the premise of data intercommunication of each module, the data safety is comprehensively ensured, so that the work which originally needs to be processed manually can be completed by the system at present, and the system is more efficient and the intelligent and intelligent training and the intelligent system is realized by means of acquiring, the machine, the intelligent and the intelligent training system is realized.
The business client terminal comprises a user terminal, an administrator terminal and a multi-layer interactive terminal, wherein the user terminal is a service terminal based on an integral client group using the system, the administrator terminal customizes a system module for the system according to the client group demand, the multi-layer interactive terminal is an application structure terminal which is involved in the system and is used for carrying out data information analysis and interaction output, the multi-layer interactive terminal is electrically connected with the user terminal and the administrator terminal, the multi-angle SCRM information exchange system is a pushing system based on public number vermicelli, and the pushing content can be words, pictures, texts, message templates and small program cards through a message pushing API of a butt joint WeChat third party platform.
The SCRM message group sending module comprises a butt joint information operation module, a third party configuration module, a data cluster module and an application calling pushing module, wherein the butt joint information operation module is used for an administrator to carry out development setting of user side pushing information and acquisition channels, the third party configuration module is an intermediate interaction platform for multi-party information acquisition and production, the data cluster module is used for a multi-cluster structure called when the data is processed in the third party platform, the application calling pushing module is used for carrying out calling and pushing steps of a data hierarchy structure among the cluster structures, the butt joint information operation module is electrically connected with the third party configuration module, and the data cluster module is electrically connected with the application calling pushing module;
the docking information operation module comprises a parameter two-dimensional sub-module, an activity label sub-module and a message pushing sub-module, wherein the parameter two-dimensional sub-module is used for an administrator to create a primary label and a secondary label through a third party platform to generate a parameter two-dimensional code for a user to scan, the activity label sub-module is used for the administrator to create an activity and activity parameter two-dimensional code related to the user, the message pushing sub-module is used for the administrator to push the message by checking the activity label, the parameter two-dimensional sub-module is electrically connected with the activity label sub-module, and the activity label sub-module is electrically connected with the message pushing sub-module.
The information exchange and utilization module comprises a data content analysis module, a strategy and management module and a real-time update driving module, wherein the data content analysis module is used for carrying out deeper utilization according to data and knowledge obtained through monitoring and mining, the strategy and management module is used for carrying out strategy change and mode management between a system and a user according to the mined associated information, the real-time update driving module is used for promoting user service and carrying out real-time driving update on dynamic data of a product according to a decision result, the data content analysis module is electrically connected with the strategy and management module, and the strategy and management module is electrically connected with the real-time update driving module.
The multi-angle SCRM information exchange method comprises the following steps:
step S1: the management terminal is abutted to a third party platform to perform authority set and development data configuration;
step S2: the calling interface acquires a pre-authorization code, the authorization page jumps into a callback URI, a calling token is generated to carry out related API calling of public numbers and applets, the authorization code and expiration time in URL parameters are returned, and the API is an application programming interface and is mainly used for connecting communication methods or functions between components;
step S3: calling a WeChat public number customer service API, creating a parameter two-dimensional code with an activity tag, setting tag list message pushing, and calling the WeChat public number WeChat customer service API through public number app id and a refreshing token;
step S4: the internal cluster structure of the platform performs interactive calling of a data level;
step S5: the client group obtains and receives the push message from the webpage and the app terminal;
step S6: receiving data according to the push list content and the client group, and performing deep analysis of the data and the content by utilizing text mining and machine learning;
step S7: and utilizing analysis results and data to dynamically adjust internal decision management of the system to update and promote the real-time service oriented to the customer group.
In step S1, the authority set is a set of authorities of one or more interfaces, the applet or the public number administrator grants the corresponding authority set to the server, and the server obtains the calling authority of the interface included in the authority set, namely, performs configuration which can be called by a customer group on the interface, develops data configuration, namely, creates a third party platform account on a third party platform, configures complex configurations such as an authorized initiation page domain name, an authorized event receiving configuration, a message verification Token, a message encryption and decryption Key and the like, and adds a public number or applet for testing into an authorized test list;
in step S7, the multi-angle SCRM information exchange system displays various index information in real time according to the data generated by the customer group, performs policy adjustment in time, analyzes product improvement and innovation by using the customer generated content to quickly respond and grasp market opportunities, and finally integrates SCRM policies and information pushing in the integrated information exchange system, wherein interaction between enterprises and the customer group is influenced by performing reaction through the SCRM policy decisions to form a SCRM closed-loop structure which is mutually influenced and continuously optimized between the multi-angle SCRM information exchange system and the multiparty customer group, the customer group obtains real-time updated information and pushing information through a third-party platform, and the system improves internal decisions and service efficiency through hidden dynamic data driving brought by the customer group, thereby achieving a closed-loop information exchange system which continuously improves services and products.
Step S2 further comprises the steps of:
step S21: an administrator obtains pre-authorization codes through code scanning or mobile terminal authorization links, calls an interface to prepare an authorization callback URI, generates an authorization two-dimensional code of a PC terminal or the mobile terminal authorization links according to document rules, wherein the pre-authorization codes are necessary information for realizing authorization hosting by a third party platform side, and the validity period of each pre-authorization code is limited and can be called only by obtaining a token;
step S22: after confirming the authorization of an administrator, automatically jumping an authorization page into a callback URI, returning an authorization code and expiration time in a URL parameter, and adding a public number or an applet to be used for testing into an 'authorized test public number or applet list' of a third party platform development data when the third party platform account is not issued in the whole network;
step S23: after the authorization to the third party platform is completed, the calling interface generates an interface calling token and a refreshing interface calling token, and related API calling of the public number and the applet is carried out, and when the public number or the applet interface calling token fails, the refreshing token can be used for acquiring a new interface calling token.
Step S3 further comprises the steps of:
step S31: an administrator logs in a third party background management system, creates a label list corresponding to the primary label and a secondary label corresponding to the progressive two-dimensional code list, and after a user scans the generated two-dimensional code, the management background obtains data information about whether the third party platform is concerned or not, and customer group label calibration is carried out according to whether a result of the concerned is concerned;
step S32: the system background management selects a two-dimensional code data table of the same type of the two-dimensional code according to the calibrated customer group labels, calls and generates service and file to be labeled, and analyzes and outputs corresponding service;
step S33: creating an activity by using the double labels, and selecting the created activity name to generate an activity two-dimensional code with a parameter for a user to scan;
step S34: and checking the created active tag, selecting the appointed active tag to create a message pushing content list, and pushing the message according to the list.
Step S4 further comprises the steps of:
step S41: the platform internal cluster structures from the PC end and the APP end perform interactive calling of a data level so as to unify a domain name access service cluster, an API association cluster and a reading cluster for calling the API;
step S42: the API association cluster acquires services from the service registration center cluster, and service data clusters are forwarded to customer service, business machine and basic service clusters through web service clusters, external service clusters and picture service clusters;
step S43: and calling an application server by using the database cluster, acquiring service data information from the main server and the auxiliary server, and returning the hierarchy to a user access terminal for acquiring and receiving the push message from the webpage and the app terminal.
Step S6 further comprises the steps of:
step S61: content text mining is carried out by utilizing push list content stored in a background management record, potential users with demands are accurately positioned after automatic labeling, the topic direction after active labeling is mined, in the concentrated interactive SCRM system, customers after automatic labeling are not only convenient for service personnel to purposefully follow up, but also can reflect the large topic direction corresponding to the whole active labeling through the content main body interested in the intended customer group, and the service accuracy and coverage of the system are improved;
step S62: aiming at the customer group receiving data, the clustering is utilized to search potential variables and hidden structures in the data, the unsupervised learning iterative analysis is carried out, and on the premise of data intercommunication of all modules, the business opportunity acquisition, training and conversion are more intelligent and efficient by means of the learning technology, so that the business opportunity acquisition efficiency is greatly improved.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
Finally, it should be noted that: the foregoing description is only a preferred embodiment of the present invention, and the present invention is not limited thereto, but it is to be understood that modifications and equivalents of some of the technical features described in the foregoing embodiments may be made by those skilled in the art, although the present invention has been described in detail with reference to the foregoing embodiments. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. The multi-angle SCRM information exchange method is applied to a multi-angle SCRM information exchange system and comprises a service client terminal, an SCRM message mass-sending module and an information exchange utilization module, and is characterized in that: the service client terminals are a plurality of using main body terminals for SCRM information exchange, the SCRM message mass-sending module is used for carrying out accurate analysis and real-time pushing on contents by taking a client as a center and butting a message pushing API of a third-party platform, the information exchange utilization module is used for carrying out multi-angle exchange utilization of information based on the multi-using main bodies, the service client terminals are connected with the SCRM message mass-sending module through a network, and the SCRM message mass-sending module is electrically connected with the information exchange utilization module;
the business client terminal comprises a user terminal, an administrator terminal and a multi-layer interaction terminal, wherein the user terminal is an integral client group based on the use of the system, the administrator terminal is a service terminal of a system module customized for the client group demand of the system, the multi-layer interaction terminal is an application structure terminal involved in the system and used for carrying out data information analysis and interaction output, and the multi-layer interaction terminal is electrically connected with the user terminal and the administrator terminal;
the SCRM message mass-sending module comprises a butt-joint information operation module, a third party configuration module, a data cluster module and an application calling pushing module, wherein the butt-joint information operation module is used for an administrator to carry out development setting of user side pushing information and acquisition channels, the third party configuration module is an intermediate interaction platform for multi-party information acquisition and production, the data cluster module is used for a multi-cluster structure called when the data is processed in the third party platform, the application calling pushing module is used for carrying out calling and pushing steps of a data hierarchy structure among the cluster structures, the butt-joint information operation module is electrically connected with the third party configuration module, and the data cluster module is electrically connected with the application calling pushing module;
the docking information operation module comprises a parameter two-dimensional sub-module, an activity label sub-module and a message pushing sub-module, wherein the parameter two-dimensional sub-module is used for an administrator to create a primary label and a secondary label through a third party platform to generate a parameter two-dimensional code for a user to scan, the activity label sub-module is used for the administrator to create an activity and activity parameter two-dimensional code related to the user, the message pushing sub-module is used for the administrator to push a message by checking the activity label, the parameter two-dimensional sub-module is electrically connected with the activity label sub-module, and the activity label sub-module is electrically connected with the message pushing sub-module;
the information exchange utilization module comprises a data content analysis module, a strategy and management module and a real-time update driving module, wherein the data content analysis module is used for carrying out deeper utilization according to data and knowledge obtained through monitoring and mining, the strategy and management module is used for carrying out strategy change and mode management between a system and a user according to the mined associated information, the real-time update driving module is used for promoting user service and carrying out real-time driving update on dynamic data of a product according to a decision result, the data content analysis module is electrically connected with the strategy and management module, and the strategy and management module is electrically connected with the real-time update driving module;
the multi-angle SCRM information exchange method based on the operation of the multi-angle SCRM information exchange system comprises the following steps:
step S1: the management terminal is abutted to a third party platform to perform authority set and development data configuration;
step S2: the calling interface acquires a pre-authorization code, and an authorization page jumps into a callback URI to generate a calling token for public number and related API call of an applet;
step S3: calling a WeChat public number customer service API, creating a parameter two-dimensional code with an activity label, and setting a label list message for pushing;
step S4: the internal cluster structure of the platform performs interactive calling of a data level;
step S5: the client group obtains and receives the push message from the webpage and the app terminal;
step S6: receiving data according to the push list content and the client group, and performing deep analysis of the data and the content by utilizing text mining and machine learning;
step S7: and utilizing analysis results and data to dynamically adjust internal decision management of the system to update and promote the real-time service oriented to the customer group.
2. The multi-angle SCRM information exchange method of claim 1, wherein: in the step S1, the authority set is a set of authorities of one or more interfaces, the applet or the public number administrator grants the corresponding authority set to the server, and the server obtains the calling authority of the interface included in the authority set, namely, the server performs configuration which can be called by a client group, the development data configuration is that a third party platform account is created on a third party platform, an authorized initiation page domain name is configured, an authorized event receiving configuration, a message checking Token and a message encrypting and decrypting Key complex configuration are configured, and a public number or an applet to be tested is added into an authorized test list;
in step S7, the multi-angle SCRM information exchange system displays various index information in real time according to the data generated by the customer groups, performs policy adjustment in time, uses the customer generated content to analyze product improvement and innovation, so as to quickly respond to the market opportunity, and finally integrates the SCRM policy and information push in the integrated information exchange system, and performs a reaction effect to affect the interaction between the enterprise and the customer groups through the SCRM policy decision, so as to form an SCRM closed-loop structure with the interaction and continuous optimization between the multi-angle SCRM information exchange system and the multiparty customer groups.
3. The multi-angle SCRM information exchange method according to claim 2, wherein: the step S2 further comprises the steps of:
step S21: an administrator obtains a pre-authorization code and prepares an authorization callback URI by scanning the code or accessing an authorization link of the mobile terminal, and generates an authorization two-dimensional code of the PC terminal or the authorization link of the mobile terminal according to document rules;
step S22: after confirming the authorization of the administrator, the authorization page automatically jumps into the callback URI, and returns the feedback weight and expiration time in the URL parameter;
step S23: after the authorization to the third party platform is completed, the calling interface generates an interface calling token and a refreshing interface calling token, and related API calling of public numbers and applets is carried out.
4. The multi-angle SCRM information exchange method of claim 3, wherein: the step S3 further includes the steps of:
step S31: an administrator logs in a third-party background management system and creates a label list corresponding to the primary label and a secondary label corresponding to the progressive two-dimensional code list;
step S32: the system background management selects a two-dimensional code data table of the same type of the two-dimensional code according to the calibrated customer group labels, calls and generates service and file to be labeled, and analyzes and outputs corresponding service;
step S33: creating an activity by using the double labels, and selecting the created activity name to generate an activity two-dimensional code with a parameter for a user to scan;
step S34: and checking the created active tag, selecting the appointed active tag to create a message pushing content list, and pushing the message according to the list.
5. The multi-angle SCRM information exchange method of claim 4, wherein: the step S4 further includes the steps of:
step S41: the platform internal cluster structures from the PC end and the APP end perform interactive calling of a data level so as to unify a domain name access service cluster, an API association cluster and a reading cluster for calling the API;
step S42: the API association cluster acquires services from the service registration center cluster, and service data clusters are forwarded to customer service, business machine and basic service clusters through web service clusters, external service clusters and picture service clusters;
step S43: and calling an application server by using the database cluster, acquiring service data information from the main server and the auxiliary server, and returning the hierarchy to a user access terminal for acquiring and receiving the push message from the webpage and the app terminal.
6. The multi-angle SCRM information exchange method of claim 5, wherein: the step S6 further includes the steps of:
step S61: content text mining is carried out by utilizing the push list content stored in the background management record, potential users with requirements are accurately positioned after automatic labeling is carried out, and the topic direction after active labeling is mined;
step S62: and aiming at the client group receiving data, searching potential variables and hidden structures in the data by utilizing the clusters, and performing unsupervised learning iterative analysis.
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