CN113886206A - Interactive media terminal user behavior data acquisition method and system - Google Patents
Interactive media terminal user behavior data acquisition method and system Download PDFInfo
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- CN113886206A CN113886206A CN202111158833.7A CN202111158833A CN113886206A CN 113886206 A CN113886206 A CN 113886206A CN 202111158833 A CN202111158833 A CN 202111158833A CN 113886206 A CN113886206 A CN 113886206A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 95
- 238000000034 method Methods 0.000 title claims abstract description 26
- 238000004891 communication Methods 0.000 claims description 13
- 238000012544 monitoring process Methods 0.000 claims description 11
- 230000005540 biological transmission Effects 0.000 claims description 10
- 238000005538 encapsulation Methods 0.000 claims description 4
- 230000007547 defect Effects 0.000 abstract description 3
- 230000006399 behavior Effects 0.000 description 33
- 238000012423 maintenance Methods 0.000 description 9
- 238000011161 development Methods 0.000 description 5
- 238000007619 statistical method Methods 0.000 description 3
- 238000013480 data collection Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3466—Performance evaluation by tracing or monitoring
- G06F11/3476—Data logging
Abstract
The invention discloses a method and a system for acquiring user behavior data of an interactive media terminal, and belongs to the field of data acquisition. The method of the invention is that a server edits an interactive media program according to the operation of a server-side user and adds or deletes an acquisition control; and then the server sends the interactive media program to the terminal, and if a collection control is added in the interactive media program, the behavior data of the terminal user is recorded through the collection control. The system comprises a server and a terminal, wherein the server is connected with the terminal and is used for editing the interactive media program and adding or deleting acquisition controls to the interactive media program; the terminal is used for displaying the interactive media program. Aiming at the defects of high acquisition cost and complex acquisition mode when the interactive media program acquires the user behavior data in the prior art, the invention realizes simplified acquisition of the terminal user behavior data, reduces the acquisition cost, can be suitable for different scenes and has stronger application universality.
Description
Technical Field
The invention belongs to the technical field of data acquisition, and particularly relates to a method and a system for acquiring user behavior data of an interactive media terminal.
Background
With the development of economy, the advertising media industry also develops rapidly, and large-screen terminal display equipment can be seen in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people flow and gather, such as squares, stations and the like, so that the advertising information of businesses, finance and entertainment information and the like can be frequently issued, the shopping consumption of people is guided, the sales volume of merchants is increased, and more economic benefits are obtained.
The interactive media terminal is popular in various industries as an effective way for attracting popularization of clients, marketing and the like, and in order to adapt to different requirements of the interactive media terminal under different scenes, personalized functions need to be set for different audience groups. When the preference degree of a user for each product needs to be known, the interactive media program should record operation data such as clicking time and browsing time of the client on the interactive media program so as to carry out statistical analysis; when the interactive media program is used for simple display and propaganda, the behavior and preference of the client do not need to be collected and counted.
At present, an interactive media program needs to integrate acquisition codes aiming at a scene of acquiring customer behaviors, and the method has the following defects: 1) different interactive media programs need to integrate different client behavior acquisition codes; 2) when the same interactive media program meets different requirements in different scenes, if acquisition is needed and acquisition is forbidden sometimes, programs of different versions need to be replaced, and the cost of version maintenance is increased.
Disclosure of Invention
1. Problems to be solved
Aiming at the defects that when user behavior data needs to be collected in the prior art, each interactive media program needs to integrate codes and needs to perform version maintenance, so that the collection cost is high and the collection mode is complicated, the interactive media terminal user behavior data collection method and the interactive media terminal user behavior data collection system are provided, the simplified collection of the terminal user behavior data is realized, the collection cost is reduced, the method and the system can be suitable for different scenes, and the method and the system have strong applicability and universality.
2. Technical scheme
In order to solve the problems, the technical scheme adopted by the invention is as follows:
the invention relates to a method for acquiring user behavior data of an interactive media terminal, which comprises the steps that a server edits interactive media programs according to the operation of a server terminal user, and adds or deletes acquisition controls according to the operation of the server terminal user; and the server sends the interactive media program to the terminal, and if an acquisition control is added in the interactive media program, the data of the terminal user behavior is recorded through the acquisition control.
Further, the acquisition controls are encapsulated to different interactive media programs by the VUE.
Further, the specific process of recording the terminal user behavior data is as follows: the acquisition control receives the operation of the terminal user in real time, transmits the operation of the terminal user to the server for recording, then the server transmits the recorded data to the terminal, and the terminal counts the event records.
Furthermore, the server sets the starting time or the starting time period of the acquisition control according to the operation of the server-side user.
The invention relates to an interactive media terminal user behavior data acquisition system, which comprises: the server is used for editing the interactive media program and adding or deleting the acquisition control to the interactive media program; the terminal is connected with the server and is used for displaying the interactive media program; the acquisition control of the interactive media program is used for receiving the operation of the terminal user and recording the behavior data of the terminal user.
Furthermore, the server comprises an editing module and an encapsulating module, the editing module is connected with the encapsulating module, the editing module is used for editing different interactive media programs, and the encapsulating module is used for adding acquisition controls to the interactive media programs.
Furthermore, the system also comprises a communication module, wherein the communication module is connected with the editing module and is used for transmitting the interactive media program to the terminal.
Furthermore, the system further comprises a time module, wherein the time module is connected with the editing module and is used for setting the starting time or the starting time period of the acquisition control.
Furthermore, the acquisition control comprises a monitoring module and a transmission module, the monitoring module is connected with the transmission module, the monitoring module is used for receiving the operation of the terminal user, and the transmission module is used for transmitting the operation data of the terminal user to the server.
3. Advantageous effects
Compared with the prior art, the invention has the beneficial effects that:
(1) according to the method for acquiring the user behavior data of the interactive media terminal, the acquisition requirements under different scenes can be met by selectively encapsulating the acquisition control in the interactive media program, the application universality of the interactive media program is improved, and the maintenance cost of the acquisition control is greatly reduced. Furthermore, the acquisition control is added to different interactive media programs, so that the acquisition statistics of the behavior data of the terminal user can be realized, the development and acquisition codes and version maintenance for each interactive media program are not needed, the development work and version maintenance cost are greatly saved, and the simplified acquisition of the behavior data of the user is realized.
(2) According to the interactive media terminal user behavior data acquisition system, the server, the acquisition control and the terminal are arranged, so that the acquisition of terminal user operation data can be realized, different scene requirements can be met, and the system has high applicability and wide applicability.
Drawings
FIG. 1 is a schematic flow chart of the method of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some embodiments of the present invention, but not all embodiments; moreover, the embodiments are not relatively independent, and can be combined with each other according to needs, so that a better effect is achieved. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
For a further understanding of the invention, reference should be made to the following detailed description taken in conjunction with the accompanying drawings and examples.
As shown in fig. 1, in the method for acquiring user behavior data of an interactive media terminal of the present invention, the same acquisition control is set for different interactive media programs, so that simplified acquisition of user behavior data corresponding to different programs can be realized; the acquisition control is further added to the interactive media program according to the requirement, so that the method is suitable for different scenes of the interactive media program, has strong applicability, does not need to replace the acquisition control version, and greatly reduces the maintenance cost of the version. The method for acquiring the user behavior data of the interactive media terminal comprises the following specific steps:
(1) editing interactive media programs
The server edits the interactive media program according to the operation of the server-side user, specifically, the server receives the operation of the server-side user, then the server makes the interactive media program according to the operation of the server-side user, and adds or deletes the acquisition control according to the operation of the server-side user. It should be noted that, because the interactive media program needs to be suitable for different scenes, the acquisition control is added to the interactive media program according to the requirement, for example, when operation data such as clicking time and browsing time of a user on the interactive media program needs to be recorded, the acquisition control is added to the interactive media program; when the interactive media program is only used as the display propaganda, the acquisition control is not added or deleted, namely the invention can meet the application of the interactive media program in different scenes and has stronger application universality. In addition, it is worth explaining that if a collection control is added to the interactive media program, the server sets the starting time or the starting time period of the collection control according to the operation of the server-side user.
(2) Issuing interactive media programs
The server sends the edited interactive media program to the terminal, specifically, the server transmits the interactive media program data to the terminal through the network, and the terminal receives the interactive media program data and displays and plays the corresponding interactive media program.
(3) And recording the behavior data of the terminal user.
According to the method and the system, the acquisition control is added or deleted in the interactive media program according to the operation of the server-side user, and if the acquisition control is added in the interactive media program, the behavior data of the terminal user is recorded through the acquisition control. Conversely, if no acquisition control is added to the interactive media program, the behavior data of the terminal user is not recorded. It should be noted that, the present invention encapsulates the collection control to different interactive media programs through the VUE. Specifically, a data acquisition function is encapsulated into an acquisition control capable of being called globally by the VUE, the acquisition control can monitor operation data of a terminal user in real time and classify the data according to attributes, specifically, the attributes of the acquisition control include acquisition type, unique acquisition resource identification, acquisition resource type, operation mode, start time, end time and whether behavior data acquisition is started or not, and the operation data of the terminal user can be monitored, recorded and counted in real time by setting the acquisition control.
It should be noted that the specific process of recording the end user behavior data is as follows: the acquisition control receives the operation of the terminal user in real time, and specifically, the acquisition control fills the attribute value according to the operation of the terminal user. Then the acquisition control transmits the operation of the terminal user to a server for recording, and specifically, transmits the attribute data to the server for caching and recording by calling a behaviorstatics method; and then the server transmits the recorded data to the terminal, and the terminal counts the event records, and specifically transmits the data to the terminal for statistical analysis by a callback cef.
According to the method for acquiring the user behavior data of the interactive media terminal, the acquisition requirements under different scenes can be met by selectively encapsulating the acquisition control in the interactive media program, the application universality of the interactive media program is improved, and the maintenance cost of the acquisition control is greatly reduced. Furthermore, the acquisition control is added to different interactive media programs, so that the acquisition statistics of the behavior data of the terminal user can be realized, the development and acquisition codes and version maintenance for each interactive media program are not needed, the development work and version maintenance cost are greatly saved, and the simplified acquisition of the behavior data of the user is realized.
The system for acquiring the user behavior data of the interactive media terminal is used for realizing the method for acquiring the user behavior data of the interactive media terminal. It should be noted that the server of the present invention is used for editing the interactive media program and adding or deleting the acquisition control to the interactive media program, and the acquisition control can receive the operation of the terminal user and record the behavior data of the terminal user. The terminal is used for displaying the interactive media program and can perform statistical analysis on the operation data of the terminal user. Further, the server and the acquisition control are described in detail below.
The server comprises an editing module and an encapsulating module, wherein the editing module is connected with the encapsulating module, and the editing module is used for editing different interactive media programs, specifically, the editing module receives the operation of a server-side user and edits the interactive media programs according to the operation of the server-side user. The encapsulation module is used for encapsulating the acquisition control into the interactive media program, so that the acquisition of the operation data of the terminal user can be realized.
Furthermore, the server of the invention further comprises a time module and a communication module, wherein the time module and the communication module are respectively connected with the editing module, and it is worth explaining that the time module is used for setting the starting time or the starting time period of the acquisition control, namely, the starting control of the acquisition control is realized, so that the applicable requirements under different scenes can be met. The communication module of this example is in communication connection with the terminal, that is, the communication module is used for communication connection between the server and the terminal, that is, the server transmits data with the terminal through the communication module, for example, the communication module transmits interactive media program data to the terminal.
In addition, the acquisition control comprises a monitoring module and a transmission module, wherein the monitoring module is connected with the transmission module, specifically, the monitoring module is used for receiving the operation of the terminal user, namely, the real-time monitoring of the operation of the terminal user is realized, and the monitoring module fills the attribute value with the operation data of the terminal user. The transmission module of the invention is connected with the terminal, the operation data of the terminal user is transmitted to the server through the transmission module, and the server caches and records the operation data of the terminal user.
According to the interactive media terminal user behavior data acquisition system, the server, the acquisition control and the terminal are arranged, so that the acquisition of terminal user operation data can be realized, different scene requirements can be met, and the system has high applicability and wide applicability.
The invention has been described in detail hereinabove with reference to specific exemplary embodiments thereof. It will, however, be understood that various modifications and changes may be made without departing from the scope of the invention as defined in the appended claims. The detailed description and drawings are to be regarded as illustrative rather than restrictive, and any such modifications and variations are intended to be included within the scope of the present invention as described herein. Furthermore, the background is intended to be illustrative of the state of the art as developed and the meaning of the present technology and is not intended to limit the scope of the invention or the application and field of application of the invention.
Claims (9)
1. A method for collecting user behavior data of an interactive media terminal is characterized by comprising
The server edits the interactive media program according to the operation of the server-side user, and adds or deletes the acquisition control according to the operation of the server-side user;
and the server sends the interactive media program to the terminal, and if an acquisition control is added in the interactive media program, the data of the terminal user behavior is recorded through the acquisition control.
2. The method of claim 1, wherein the collection control is encapsulated by the VUE into different interactive media programs.
3. The method for collecting the user behavior data of the interactive media terminal according to claim 1, wherein the specific process of recording the user behavior data of the terminal is as follows: the acquisition control receives the operation of the terminal user in real time, transmits the operation of the terminal user to the server for recording, then the server transmits the recorded data to the terminal, and the terminal counts the event records.
4. The method for collecting the user behavior data of the interactive media terminal according to any one of claims 1 to 3, wherein the server sets the starting time or the starting time period of the collection control according to the operation of the user at the server terminal.
5. An interactive media terminal user behavior data acquisition system, comprising:
the server is used for editing the interactive media program and adding or deleting the acquisition control to the interactive media program;
the terminal is connected with the server and is used for displaying the interactive media program; the acquisition control in the interactive media program is used for receiving the operation of the terminal user and recording the behavior data of the terminal user.
6. The system of claim 5, wherein the server comprises an editing module and an encapsulation module, the editing module is connected to the encapsulation module, the editing module is configured to edit different interactive media programs, and the encapsulation module is configured to add an acquisition control to the interactive media programs.
7. The system of claim 6, further comprising a communication module, wherein the communication module is connected to the editing module, and the communication module is configured to transmit the interactive media program to the terminal.
8. The system of claim 6, further comprising a time module, wherein the time module is connected to the editing module, and the time module is configured to set an opening time or an opening time period of the acquisition control.
9. The system according to any one of claims 1 to 8, wherein the collection control comprises a monitoring module and a transmission module, the monitoring module is connected to the transmission module, the monitoring module is configured to receive an operation of the end user, and the transmission module is configured to transmit operation data of the end user to the server.
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| CN202111158833.7A CN113886206B (en) | 2021-09-30 | 2021-09-30 | Method and system for collecting behavior data of interactive media terminal user |
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| CN202111158833.7A CN113886206B (en) | 2021-09-30 | 2021-09-30 | Method and system for collecting behavior data of interactive media terminal user |
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