CN111694983A - Information display method, information display device, electronic equipment and storage medium - Google Patents

Information display method, information display device, electronic equipment and storage medium Download PDF

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CN111694983A
CN111694983A CN202010537589.4A CN202010537589A CN111694983A CN 111694983 A CN111694983 A CN 111694983A CN 202010537589 A CN202010537589 A CN 202010537589A CN 111694983 A CN111694983 A CN 111694983A
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information
determining
video
release
target scene
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CN111694983B (en
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徐传任
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73Querying
    • G06F16/735Filtering based on additional data, e.g. user or group profiles
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73Querying

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Computational Linguistics (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application discloses an information display method, an information display device, electronic equipment and a storage medium, and relates to the technical field of image recognition. The specific implementation scheme is as follows: determining a target scene according to a current playing picture of a video; obtaining release information from a pre-obtained local information database based on the target scene; and displaying the releasing information. The release information is determined based on the playing picture of the video, so that the release information is more matched with the playing content of the video, the interest of a video viewer is more easily aroused, the information pushing effect is improved, and the flexibility of information display is also improved.

Description

Information display method, information display device, electronic equipment and storage medium
Technical Field
The present application relates to image recognition technology in the field of data processing technology, and in particular, to an information display method, apparatus, electronic device, and storage medium.
Background
In recent years, with the development of mobile terminals, more and more people shoot videos through the mobile terminals and upload the videos to relevant platforms for playing. Some information (for example, advertisements) pushed in the video playing is a better way for displaying the information, but the information is not in accordance with the content of the video, and may not arouse the interest of the video viewer, and the information pushing effect is not achieved.
Disclosure of Invention
The disclosure provides an information display method, an information display device, an electronic device and a storage medium.
According to a first aspect of the present disclosure, there is provided an information display method including:
determining a target scene according to a current playing picture of a video;
obtaining delivery information from a pre-acquired information database based on the target scene;
and displaying the releasing information.
According to a second aspect of the present disclosure, there is provided an information display apparatus comprising:
the determining module is used for determining a target scene according to a current playing picture of the video;
the acquisition module is used for acquiring the release information from a pre-acquired information database based on the target scene;
and the display module is used for displaying the releasing information.
According to a third aspect of the present disclosure, there is provided an electronic device comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect.
According to a fourth aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of the first aspect.
According to the technology of the application, the problem of poor information pushing effect is solved, and the release information is determined based on the video playing picture, so that the release information is more matched with the video playing content, the interest of a video viewer is more easily aroused, the information pushing effect is improved, and the flexibility of information display is also improved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
fig. 1 is a flowchart of an information acquisition method provided in an embodiment of the present application;
fig. 2 is a structural diagram of an information acquisition apparatus according to an embodiment of the present application;
fig. 3 is a block diagram of an electronic device for implementing the information acquisition method according to the embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Referring to fig. 1, fig. 1 is a flowchart of an information display method provided in an embodiment of the present application, and as shown in fig. 1, the embodiment provides an information display method applied to an electronic device, including the following steps:
step 101, determining a target scene according to a current playing picture of a video.
Video is played on the electronic device, and the video can be television drama, movie, news, short video and the like. The currently playing picture may be understood as a video picture currently displayed on the electronic device. The target scene may include a meeting scene, an office scene, a shopping scene, a racing scene, a sports scene, and so on. Determining the target scene according to the currently played picture of the video may be understood as determining the target scene according to the content in the currently played picture, or predicting several subsequent pictures according to the currently played picture, and determining the target scene according to the content of the several subsequent pictures.
And 102, acquiring release information from a pre-acquired information database based on the target scene.
The information database can be obtained in advance and stored on the electronic equipment. The information database may include a plurality of information, which may be advertisements, news, and the like. The placement information may be determined based on the target scene, for example, if the target scene is a sports scene, the placement information may be a sports apparel, a fitness equipment, or a running program introduction, etc.
The release information comprises display content and a display style, wherein the display style refers to a style of the display content presented on the electronic equipment, and the display style comprises display size, color, shape and the like. Further, the release information also comprises a link address, and when the user is interested in the displayed release information, the user can enter a detailed introduction page or a purchase page of the release information by clicking the release information.
And 103, displaying the release information.
The delivery information can be displayed in a presentation mode of at least one of pictures, videos and texts. The release information can be displayed on one side of the playing picture of the electronic device and is not overlapped with the playing picture of the electronic device, or the release information is displayed on the playing picture of the electronic device and is partially overlapped with the playing picture of the electronic device. The playing picture of the electronic device and the current playing picture are not necessarily the same picture, and the playing picture of the electronic device may be a subsequent playing picture of the current playing picture.
Since the electronic device determines the release information according to the current play picture and needs a certain processing time in the process before the release information is displayed, the play picture displayed on the electronic device can be continuously played in the time, so that the play picture displayed on the electronic device is not necessarily the current play picture when the release information is displayed, and if the processing time is longer, the play picture displayed on the electronic device can be a subsequent play picture of the current play picture.
When the release information is displayed, the playing picture of the electronic equipment can be paused or can be continuously played. The delivery information may be played in a small window that includes a close button that a user may close by clicking on. The release information may be displayed by a player playing a video, or may be displayed by other software installed on the electronic device, which is not limited herein.
In the embodiment, a target scene is determined according to a current playing picture of a video; obtaining delivery information from a pre-acquired information database based on the target scene; and displaying the releasing information. The release information is determined based on the playing picture of the video, so that the release information is more matched with the playing content of the video, the interest of a video viewer is more easily aroused, the information pushing effect is improved, and the flexibility of information display is also improved.
In an embodiment of the present application, the step 101 of determining a target scene according to a currently playing picture of a video includes:
according to a current playing picture of a video, predicting continuous N frames of pictures behind the current playing picture, wherein N is a positive integer;
and if at least one frame of predicted continuous N frames of pictures comprises a target object, determining the target scene according to the N frames of pictures.
The continuous N frames of pictures can be the next N frames of pictures of the currently played picture, and N is a positive integer. Specifically, based on a currently played picture, a prediction is performed on a continuous N-frame picture located after the currently played picture. And if one or more frames of the N frames of pictures comprise the target object, determining the target scene according to the N frames of pictures. The target object can be a person, an animal, an article, a building or an attraction, etc., and the target object can be preset. For example, if the target object is an automobile and one or more frames of images in the N frames of images include the automobile, determining a target scene according to the N frames of images; and if the target object is a cat and one or more frames of the N frames of pictures comprise the cat, determining a target scene according to the N frames of pictures.
When the target scene is determined according to the N frames of pictures, the target scene may be determined based on the content included in the N frames of pictures, for example, if the N frames of pictures are analyzed to know that the N frames of pictures include the content related to the racing car, the target scene is determined to be the racing car scene; and if the N frames of pictures are analyzed and the N frames of pictures are known to include shopping related content, determining that the target scene is a shopping scene. Furthermore, an Augmented Reality (AR) technology may be used to identify the N frames of pictures, thereby determining the target scene.
Further, the target object does not appear in a video frame before a currently played picture of the video, that is, when the target object appears in N consecutive frames for the first time, the target scene is determined according to the N frames. Further, if the target object appears in a video frame before the currently played picture of the video, and the time difference between the appearance time and the appearance time of the target object in the consecutive N frames of pictures is greater than a preset time, the target scene is determined according to the N frames of pictures, and the preset time may be set according to an actual situation, for example, 5 minutes or 10 minutes.
In this embodiment, the subsequent N frames of pictures are predicted based on the currently played picture, then the target scene is determined based on the predicted N frames of pictures, and finally the delivery information is determined according to the target scene. In addition, the display of the release information is synchronous with the play of the N frames of pictures, a user may want to further know related information based on the content of the N frames of pictures, and the release information displayed at the moment is more likely to arouse the interest of a video viewer, so that the effect of information push is improved, and the flexibility of information display is also improved.
In an embodiment of the present application, the obtaining, based on the target scenario, delivery information from a pre-obtained local information database includes:
determining delivery information classifications in a plurality of information classifications according to the target scene, wherein the information database comprises the plurality of information classifications, and each information classification comprises at least one piece of information;
extracting the features of the target object to obtain feature information;
and determining the release information from the release information classification according to the characteristic information.
In particular, the information database includes a plurality of categories of information, each category of information including one or more pieces of information, which may be advertisements, news, and the like. Taking advertisements as an example, the information database may include a plurality of advertisement categories, such as car advertisements, cosmetic advertisements, apparel advertisements, accessory advertisements, and the like. The advertisement category may include at least one advertisement, for example, if the advertisement category is an automobile category, the advertisement category may include a plurality of brands, a plurality of models of automobiles, such as an automobile category including a first model of automobile of brand a, a second model of automobile of brand a, a third model of automobile of brand B, and so on. An Artificial Intelligence (AI) technique may be employed to determine the classification of the placement information among the multiple information classifications based on the target scenario.
The method comprises the steps of extracting features of a target object to obtain feature information, and specifically extracting features of one or more of the shape, the color and the category of the target object to obtain the feature information. The category refers to the classification of the target object, and includes a human class, an animal class, an object class, a building class or an attraction class, and the like. For the classification of the target object as a human class, the gender and facial features of the human, such as whether the human is male or female, may also be extracted. The most preferred information, i.e. the placement information, is then determined from the placement information classification based on the characteristic information.
The information database is stored on the electronic equipment so as to improve the acquisition speed of the release information and reduce the display hysteresis of the release information.
In this embodiment, when the delivery information is determined, a delivery information category in a plurality of information categories is determined specifically according to the target scenario, where the information database includes the plurality of information categories, and each information category includes at least one piece of information; extracting the features of the target object to obtain feature information; and determining the release information from the release information classification according to the characteristic information, so that the determined release information is matched with the content of the N frames of pictures, a user may want to further know related information based on the content of the N frames of pictures, and the displayed release information is more likely to arouse the interest of a video viewer, thereby improving the information pushing effect.
In an embodiment of the application, the determining, according to the feature information, delivery information from the delivery information classification includes:
according to the characteristic information, scoring each piece of information in the classification of the release information;
and determining the information with the highest score in the delivery information classification as the delivery information.
Specifically, each piece of information in the classification of the release information is scored according to the matching degree between the feature information and each piece of information in the classification of the release information. For example, if the characteristic information includes a female characteristic and the delivery information classification includes a male cream advertisement and a female cream advertisement, when the rating is made based on the female characteristic, the rating for the female cream advertisement is higher than the rating for the male cream advertisement. Further, in addition to scoring each piece of information in the classification of the placement information based on the characteristic information, the scoring may be performed based on the cost paid by the merchant of each piece of information, and the scoring of information with high cost is higher than the scoring of information with low cost.
The information with the highest score in the classification of the release information can be regarded as the information which is most matched with the target scene, the interest of a video viewer is most possibly aroused, and the information is determined as the release information to be displayed, so that the effect of information pushing is improved.
In this embodiment, according to the feature information, each piece of information in the delivery information classification is scored, and the piece of information with the highest score in the delivery information classification is determined as the delivery information. The information with the highest score in the classification of the release information can be regarded as the information which is most matched with the target scene, the interest of a video viewer is most possibly aroused, and the information is determined as the release information to be displayed, so that the effect of information push is improved, and the flexibility of information display is also improved.
In an embodiment of the present application, after the displaying the delivery information, the method further includes:
and sending record information to a server based on the release information, wherein the record information comprises a video identifier of the video, an information identifier of the release information and the display times of the release information.
After the release information is displayed on the electronic equipment, the electronic equipment can send the record information to the server, so that the server can count the display condition of the release information, and a producer of a subsequent video can settle the cost according to the display times of the release information and a release information provider. For example, if the advertisement is advertisement, the creator of the video can settle the fee with the advertiser according to the number of times the advertisement is displayed during the video playback period.
The video identification is used for identifying the video, a producer of the video can be further known according to the video, and the information identification is used for identifying the release information. Further, the record information may further include the number of times the delivery information is clicked, and when the user is interested in the displayed delivery information, the user may enter a detailed introduction page or a purchase page of the delivery information by clicking the delivery information.
For the advertising information, the advertising library is maintained by a video company and is pre-issued to a local information database of the electronic equipment, and then when the video is played on the electronic equipment, the current playing picture based on the video is automatically matched with the advertising information in the information database and is displayed, so that the advertising pushing effect is improved.
By adopting the method in the application, the video author does not need to own advertisement resources, and can also carry out advertisement putting in the video made by the author, and carry out expense settlement with an advertiser according to the advertisement putting effect to earn income; in addition, since the delivery information is automatically matched based on the content of the video, the interest of the video viewers is most possibly aroused, and the advertisement delivery effect is improved.
In this embodiment, after the display of the release information, the method further includes sending record information to a server based on the release information, where the record information includes a video identifier of the video, an information identifier of the release information, and the number of times of display of the release information, so that the server performs statistics on the display condition of the release information, and a producer of a subsequent video may perform a cost settlement with a release information provider according to the number of times of display of the release information.
Referring to fig. 2, fig. 2 is a structural diagram of an information display device according to an embodiment of the present application, and as shown in fig. 2, the present embodiment provides an information display device 200 including:
a determining module 301, configured to determine a target scene according to a currently played picture of a video;
an obtaining module 302, configured to obtain delivery information from a pre-obtained information database based on the target scene;
and the display module 303 is configured to display the delivery information.
In an embodiment of the present application, the determining module 301 includes:
the prediction submodule is used for predicting continuous N frames of pictures behind a current playing picture according to the current playing picture of the video, wherein N is a positive integer;
the first determining submodule is used for determining the target scene according to the N frames of pictures if at least one of the predicted continuous N frames of pictures comprises a target object.
In an embodiment of the present application, the obtaining module 302 includes:
a second determining submodule, configured to determine, according to the target scene, delivery information categories in a plurality of information categories, where the information database includes the plurality of information categories, and each information category includes at least one piece of information;
the acquisition submodule is used for extracting the characteristics of the target object to acquire characteristic information;
and the third determining submodule is used for determining the release information from the release information classification according to the characteristic information.
In an embodiment of the application, the third determining sub-module is configured to:
according to the characteristic information, scoring each piece of information in the classification of the release information;
and determining the information with the highest score in the delivery information classification as the delivery information.
In one embodiment of the present application, the information display apparatus 200 further includes:
and the sending module is used for sending record information to a server based on the release information, wherein the record information comprises the video identifier of the video, the information identifier of the release information and the display times of the release information.
The information display apparatus 200 is capable of implementing each process implemented by the electronic device in the method embodiment shown in fig. 1, and is not described herein again to avoid repetition.
The information display device 200 of the embodiment of the application determines a target scene according to a currently played picture of a video; obtaining delivery information from a pre-acquired information database based on the target scene; and displaying the releasing information. The release information is determined based on the playing picture of the video, so that the release information is more matched with the playing content of the video, the interest of a video viewer is more easily aroused, the information pushing effect is improved, and the flexibility of information display is also improved.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
As shown in fig. 3, the electronic device is a block diagram of an electronic device according to an information display method of an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 3, the electronic apparatus includes: one or more processors 301, memory 302, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 3, one processor 301 is taken as an example.
Memory 302 is a non-transitory computer readable storage medium as provided herein. The memory stores instructions executable by at least one processor to cause the at least one processor to perform the information display method provided by the present application. The non-transitory computer-readable storage medium of the present application stores computer instructions for causing a computer to execute the information display method provided by the present application.
The memory 302, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the information display method in the embodiment of the present application (for example, the determining module 201, the obtaining module 202, and the display module 203 shown in fig. 2). The processor 301 executes various functional applications of the server and data processing, i.e., implements the information display method in the above-described method embodiment, by running non-transitory software programs, instructions, and modules stored in the memory 302.
The memory 302 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of the electronic device for information display, and the like. Further, the memory 302 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 302 optionally includes memory located remotely from processor 301, which may be connected to an electronic device for information display via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the information display method may further include: an input device 303 and an output device 304. The processor 301, the memory 302, the input device 303 and the output device 304 may be connected by a bus or other means, and fig. 3 illustrates the connection by a bus as an example.
The input device 303 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic equipment for which the information is displayed, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointer, one or more mouse buttons, a track ball, a joystick, or other input device. The output devices 304 may include a display device, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
According to the technical scheme of the embodiment of the application, a target scene is determined according to a current playing picture of a video; obtaining delivery information from a pre-acquired information database based on the target scene; and displaying the releasing information. The release information is determined based on the playing picture of the video, so that the release information is more matched with the playing content of the video, the interest of a video viewer is more easily aroused, the information pushing effect is improved, and the flexibility of information display is also improved.
And predicting the subsequent N frames of pictures based on the current playing picture, then determining a target scene based on the predicted N frames of pictures, and finally determining release information according to the target scene. In addition, the display of the release information is synchronous with the play of the N frames of pictures, a user may want to further know related information based on the content of the N frames of pictures, and the release information displayed at the moment is more likely to arouse the interest of a video viewer, so that the effect of information push is improved, and the flexibility of information display is also improved.
When the release information is determined, specifically determining release information classifications in a plurality of information classifications according to the target scene, wherein the information database comprises the plurality of information classifications, and each information classification comprises at least one piece of information; extracting the features of the target object to obtain feature information; and determining the release information from the release information classification according to the characteristic information, so that the determined release information is matched with the content of the N frames of pictures, a user may want to further know related information based on the content of the N frames of pictures, and the displayed release information is more likely to arouse the interest of a video viewer, thereby improving the information pushing effect.
According to the characteristic information, scoring is carried out on each piece of information in the putting information classification, and the information with the highest score in the putting information classification is determined as the putting information. The information with the highest score in the classification of the release information can be regarded as the information which is most matched with the target scene, the interest of a video viewer is most possibly aroused, and the information is determined as the release information to be displayed, so that the effect of information push is improved, and the flexibility of information display is also improved.
After the release information is displayed, recording information is sent to a server based on the release information, wherein the recording information comprises a video identifier of the video, an information identifier of the release information and the number of times of display of the release information, so that the server can count the display condition of the release information, and a producer of a subsequent video can settle the cost with a release information provider according to the number of times of display of the release information.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (12)

1. An information display method comprising:
determining a target scene according to a current playing picture of a video;
based on the target scene, obtaining delivery information matched with the target scene from a pre-obtained information database;
and displaying the releasing information.
2. The method of claim 1, wherein the determining a target scene from a currently playing picture of a video comprises:
according to a current playing picture of a video, predicting continuous N frames of pictures behind the current playing picture, wherein N is a positive integer;
and if at least one frame of predicted continuous N frames of pictures comprises a target object, determining the target scene according to the N frames of pictures.
3. The method of claim 2, wherein the obtaining placement information from a pre-fetched local information database based on the target scenario comprises:
determining delivery information classifications in a plurality of information classifications according to the target scene, wherein the information database comprises the plurality of information classifications, and each information classification comprises at least one piece of information;
extracting the features of the target object to obtain feature information;
and determining the release information from the release information classification according to the characteristic information.
4. The method of claim 3, wherein the determining placement information from the placement information classification based on the characteristic information comprises:
according to the characteristic information, scoring each piece of information in the classification of the release information;
and determining the information with the highest score in the delivery information classification as the delivery information.
5. The method of claim 1, wherein after said displaying the placement information, further comprising:
and sending record information to a server based on the release information, wherein the record information comprises a video identifier of the video, an information identifier of the release information and the display times of the release information.
6. An information display apparatus comprising:
the determining module is used for determining a target scene according to a current playing picture of the video;
the acquisition module is used for acquiring the release information from a pre-acquired information database based on the target scene;
and the display module is used for displaying the releasing information.
7. The apparatus of claim 6, wherein the means for determining comprises:
the prediction submodule is used for predicting continuous N frames of pictures behind a current playing picture according to the current playing picture of the video, wherein N is a positive integer;
the first determining submodule is used for determining the target scene according to the N frames of pictures if at least one of the predicted continuous N frames of pictures comprises a target object.
8. The apparatus of claim 7, wherein the means for obtaining comprises:
a second determining submodule, configured to determine, according to the target scene, delivery information categories in a plurality of information categories, where the information database includes the plurality of information categories, and each information category includes at least one piece of information;
the acquisition submodule is used for extracting the characteristics of the target object to acquire characteristic information;
and the third determining submodule is used for determining the release information from the release information classification according to the characteristic information.
9. The apparatus of claim 8, wherein the third determination submodule is to:
according to the characteristic information, scoring each piece of information in the classification of the release information;
and determining the information with the highest score in the delivery information classification as the delivery information.
10. The apparatus of claim 6, further comprising:
and the sending module is used for sending record information to a server based on the release information, wherein the record information comprises the video identifier of the video, the information identifier of the release information and the display times of the release information.
11. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-5.
12. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-5.
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