CN113592560A - Map-based advertisement processing method and device - Google Patents
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Abstract
The application relates to a map-based advertisement processing method and device. The method comprises the following steps: the method comprises the steps of obtaining position information of a user side, determining three-dimensional buildings in a preset range according to the position information of the user side, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed, and displaying the advertisement information in a preset display area of the corresponding three-dimensional buildings. The scheme that this application provided makes advertising information and the concrete geographical position accuracy of trade company correspond on the one hand, can know trade company position through advertising information, and on the other hand avoids advertising information to pile up the gathering and shows that influence the user and watch, is favorable to the popularization of advertisement.
Description
Technical Field
The present application relates to the field of electronic map technologies, and in particular, to a map-based advertisement processing method and apparatus.
Background
Advertising is an important mode of promotion for merchants. With the development of the electronic map, merchants can popularize the display advertisements in the electronic map, and operators of the electronic map can collect advertisement fees for profit.
In the related art, advertisement information such as a merchant LOGO is displayed in a two-dimensional electronic map near a geographic location corresponding to the merchant. However, when the geographic locations of multiple merchants are close and the advertisement information is more, the advertisement information is collected and displayed, that is, multiple pieces of advertisement information are correspondingly displayed in the same area of the two-dimensional electronic map, on one hand, the advertisement information cannot accurately correspond to the specific geographic location of the merchant, and the location of the merchant cannot be known through the advertisement information, and on the other hand, the advertisement information is bundled, collected and displayed to influence the viewing of the user, which is not favorable for the popularization of the advertisement.
Disclosure of Invention
In order to solve or partially solve the problems in the related art, the application provides an advertisement processing method and device based on a map, and the advertisement processing method and device based on the map enable advertisement information to accurately correspond to specific geographic positions of merchants, can know the positions of the merchants through the advertisement information, and avoid the influence of bundled and aggregated display of the advertisement information on the watching of users, thereby being beneficial to the popularization of advertisements.
A first aspect of the present application provides a map-based advertisement processing method, which includes:
acquiring the position information of a user side;
determining three-dimensional buildings within a preset range according to the position information of the user side, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed;
and displaying the advertisement information in a corresponding preset display area of the three-dimensional building.
In one embodiment, the advertisement information is displayed in a rolling manner in a preset display area of the corresponding three-dimensional building according to a preset display sequence, wherein the advertisement information respectively has a corresponding preset display duration; and/or;
and the advertisement information to be displayed is displayed in the corresponding preset display area of the three-dimensional building according to the preset display frequency.
In one embodiment, the preset display sequence is set according to the advertisement cost corresponding to the advertisement information; and/or;
the preset display duration is set according to the advertisement cost corresponding to the advertisement information; and/or;
and the preset display frequency is set according to the advertisement cost corresponding to the advertisement information.
In an embodiment, the preset display duration and/or the preset display frequency are set according to a moving speed of the user side.
In one embodiment, the advertising information is displayed on at least one side and/or top surface of the three-dimensional building.
In an embodiment, the determining the three-dimensional building within the preset range according to the location information of the user terminal includes:
and determining the three-dimensional building within a preset range of the center by taking the position information of the user side as the center.
In an embodiment, the three-dimensional building within the updated preset range is determined according to the update of the location information of the user terminal.
In an embodiment, after the displaying the advertisement information in the corresponding preset display area of the three-dimensional building, the method further includes:
and when the three-dimensional building displaying the advertisement information is out of the preset range of the position information of the user side or the advertisement cost corresponding to the advertisement information is consumed, eliminating the advertisement information displayed on the corresponding three-dimensional building.
In one embodiment, the advertisement information includes at least one of text, LOGO, icon, and three-dimensional advertisement model.
A second aspect of the present application provides a map-based advertisement processing apparatus, comprising:
the position acquisition module is used for acquiring the position information of the user side;
the building determination module is used for determining three-dimensional buildings within a preset range according to the position information of the user side, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed;
and the advertisement display module is used for displaying the advertisement information in a corresponding preset display area of the three-dimensional building.
A third aspect of the present application provides an electronic device comprising:
a processor; and
a memory having executable code stored thereon, which when executed by the processor, causes the processor to perform the method as described above.
A fourth aspect of the present application provides a non-transitory machine-readable storage medium having stored thereon executable code, which when executed by a processor of an electronic device, causes the processor to perform a method as described above.
The technical scheme provided by the application can comprise the following beneficial effects:
according to the map-based advertisement processing method, the position information of the user side is obtained, the three-dimensional buildings in the preset range are determined according to the position information of the user side, the three-dimensional buildings respectively have corresponding advertisement information to be displayed, and the advertisement information is displayed in the preset display area of the corresponding three-dimensional buildings. By means of the design, on one hand, the advertisement information accurately corresponds to the specific geographic position of the merchant, the position of the merchant can be known through the advertisement information, on the other hand, the advertisement information is prevented from being piled up, gathered and displayed to influence the watching of a user, and the popularization of the advertisement is facilitated.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The foregoing and other objects, features and advantages of the application will be apparent from the following more particular descriptions of exemplary embodiments of the application, as illustrated in the accompanying drawings wherein like reference numbers generally represent like parts throughout the exemplary embodiments of the application.
FIG. 1 is a flow chart diagram illustrating a map-based advertisement processing method according to an embodiment of the present application;
FIG. 2 is a flow diagram illustrating a method for map-based advertisement processing according to another embodiment of the present application;
FIG. 3 is a schematic structural diagram of a map-based advertisement processing apparatus according to an embodiment of the present application;
FIG. 4 is a schematic diagram of a map-based advertisement processing device according to another embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device shown in an embodiment of the present application.
Detailed Description
Embodiments of the present application will be described in more detail below with reference to the accompanying drawings. While embodiments of the present application are illustrated in the accompanying drawings, it should be understood that the present application may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It should be understood that although the terms "first," "second," "third," etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present application. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature. In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
In the related art, advertisement information such as a merchant LOGO is displayed in a two-dimensional electronic map near a geographic location corresponding to the merchant. However, when the geographic locations of multiple merchants are close and the advertisement information is more, the advertisement information is collected and displayed, that is, multiple pieces of advertisement information are correspondingly displayed in the same area of the two-dimensional electronic map, on one hand, the advertisement information cannot accurately correspond to the specific geographic location of the merchant, and the location of the merchant cannot be known through the advertisement information, and on the other hand, the advertisement information is bundled, collected and displayed to influence the viewing of the user, which is not favorable for the popularization of the advertisement.
In view of the above problems, an embodiment of the present application provides an advertisement processing method based on a map, which enables advertisement information to accurately correspond to a specific geographic location of a merchant, and enables the location of the merchant to be known through the advertisement information, and on the other hand, avoids the advertisement information from being displayed in a bundled and accumulated manner to affect the viewing of a user, and is beneficial to popularization of advertisements.
The technical solutions of the embodiments of the present application are described in detail below with reference to the accompanying drawings.
Fig. 1 is a flowchart illustrating a map-based advertisement processing method according to an embodiment of the present application.
Referring to fig. 1, the map-based advertisement processing method of the present application includes:
step S110, obtaining the location information of the user terminal.
In an embodiment, the location information of the ue may be the location information of the current location of the ue, or the location information of the location selected by the user. In one embodiment, the location information includes a longitude and a latitude. In an embodiment, the location information may also include an altitude. In one embodiment, the location information may be obtained via a GPS (Global Positioning System), an AGPS (Assisted Global Positioning System), a base station, Wi-Fi, and an IP (Internet Protocol) address.
And step S120, determining three-dimensional buildings within a preset range according to the position information of the user side, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed.
It is understood that, in the three-dimensional electronic map, the three-dimensional building may be a graphic element displayed at a corresponding position in the three-dimensional electronic map according to a geographical position of a real building, the real building being displayed in the three-dimensional electronic map through the graphic element of the three-dimensional building, the three-dimensional building being a three-dimensional solid graphic displayed at a designated position of the three-dimensional electronic map. The three-dimensional stereo graph has at least one surface, so that a corresponding area for displaying the advertisement information can be provided on any surface of the three-dimensional building. The display positions of different advertisement information in the three-dimensional electronic map are preset, for example, a single advertisement information is displayed in a corresponding three-dimensional building in the three-dimensional electronic map, namely, a corresponding relation is established between the three-dimensional building and the advertisement information. The three-dimensional building corresponding to the advertisement information can be a three-dimensional building corresponding to a real building where the merchant shop is located; the building can also be other three-dimensional buildings specified by the merchant, namely, the real building corresponding to the three-dimensional building specified by the merchant can be different from the real building where the merchant store is located. In addition, for businesses that do not operate in a real building, the business' advertising information may be displayed in the three-dimensional building specified by the business.
And when the three-dimensional building is within the preset range, displaying the corresponding three-dimensional building according to the corresponding relation. The preset range is determined according to the position information of the user side, when the position information of the user side is updated, the preset range is correspondingly updated, the three-dimensional buildings in the preset range are synchronously updated, and therefore the user can continuously see the advertisement information corresponding to different three-dimensional buildings. The preset range may be a geographical area including the location information of the user terminal in the three-dimensional electronic map, or a geographical area having a preset distance from the location information of the user terminal. That is, the location information of the user terminal may be outside the preset range or within the preset range. Therefore, the relative positions of the preset range and the user side are preset, the preset range is determined according to the position information of the user side, and then the three-dimensional building with the advertisement information to be displayed can be determined in the preset range.
And S130, displaying the advertisement information in a preset display area of the corresponding three-dimensional building.
The preset display area is an area preset on at least one side of the three-dimensional building and is used for displaying the advertisement information corresponding to the three-dimensional building. The preset display area can limit the display position of the advertisement information in the three-dimensional building, and when the preset display area of the three-dimensional building is changed, the display position of the advertisement information in the three-dimensional building is correspondingly changed. Different three-dimensional buildings have corresponding preset display areas, and each three-dimensional building independently displays corresponding advertisement information.
In summary, according to the map-based advertisement processing method provided by the application, the position information of the user terminal is acquired, and the three-dimensional buildings within the preset range are determined according to the position information of the user terminal, and the three-dimensional buildings respectively have corresponding advertisement information to be displayed, and the advertisement information is displayed in the preset display area of the corresponding three-dimensional buildings. By means of the design, on one hand, the advertisement information accurately corresponds to the specific geographic position of the merchant, the position of the merchant can be known through the advertisement information, on the other hand, the advertisement information is prevented from being piled up, gathered and displayed to influence the watching of a user, and the popularization of the advertisement is facilitated.
Fig. 2 is a flowchart illustrating a map-based advertisement processing method according to an embodiment of the present application.
Referring to fig. 2, the map-based advertisement processing method of the present application includes:
step S210, obtaining the location information of the user terminal.
In one embodiment, the user terminal may be a mobile terminal or a PC (Personal Computer). In one embodiment, the user terminal may be an in-vehicle smart device, a smart bracelet, a smart watch, a desktop computer, or a laptop computer. In an embodiment, the vehicle-mounted intelligent device may obtain the location information of the user terminal through the vehicle-mounted locator. The user side can be a vehicle-mounted intelligent device of a vehicle, when the vehicle moves, position information corresponding to the vehicle-mounted intelligent device is correspondingly updated according to the movement of the vehicle, a preset range in a three-dimensional electronic map displayed by the vehicle-mounted intelligent device is updated, three-dimensional buildings in the preset range are updated, and passengers in the vehicle can see continuously updated advertisement information corresponding to the three-dimensional buildings.
And step S220, determining three-dimensional buildings within a preset range of a center by taking the position information of the user side as the center, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed.
The position information of the user side can be longitude and latitude coordinates in a three-dimensional electronic map. And determining a corresponding preset range in the three-dimensional electronic map by taking the position information of the user side as a center. That is, the preset range takes the position information of the user terminal as the center, and is updated correspondingly according to the update of the position information, and the corresponding three-dimensional building in the preset range is updated correspondingly, so that the updated three-dimensional building of the advertisement information to be displayed is determined.
Furthermore, the three-dimensional electronic map can three-dimensionally display the real building in the three-dimensional electronic map in the form of the three-dimensional building, so that a user can distinguish the three-dimensional building from the surrounding environment according to the three-dimensional electronic map more conveniently, the display position of the advertisement information on the three-dimensional electronic map can be limited by displaying the advertisement information on the three-dimensional building, and the aggregation or overlapping of the advertisement information corresponding to the three-dimensional buildings at different positions can be avoided. Wherein, the three-dimensional electronic map can be a high-precision map.
It can be understood that merchants in different geographic locations are located in different real buildings, and then merchants in different geographic locations will correspond to different three-dimensional buildings; merchants in the same geographic location are located in the same real building, then merchants in the same geographic location will correspond to the same three-dimensional building. The type of the advertisement information to be displayed can be preset according to the needs of the merchant, and the advertisement information to be displayed can be displayed on a three-dimensional building corresponding to a real building where the merchant is located and can also be displayed on any pre-specified three-dimensional building.
In order to display the advertisement information of different merchants according to the position information of the user terminal in time, in one embodiment, the updated three-dimensional building within the preset range is determined according to the update of the position information of the user terminal. The updated preset range is determined by taking the updated position information as the center according to the updating of the position information of the user side, and then the three-dimensional building can be determined according to the updated preset range. Further, the location information of the user side can be updated in real time, and can also be updated at preset updating time intervals.
In an embodiment, the area shape corresponding to the geographic area included in the preset range may be a regular graph or an irregular graph. For example, the shape of the region included in the predetermined range may be a triangle, a quadrangle, a circle, or an ellipse. Further, the shape of the region included in the preset range may be a partial region of a regular pattern, or may be a partial region of an irregular pattern. Further, the shape of the region in the preset range may be fixed, or may be dynamically updated and changed according to a preset rule. For example, the area shape of the preset range is a circle before the update and a semicircle after the update. Further, the size of the region shape of the preset range may be fixed, or may be updated and changed. For example, the area shape of the preset range is circular before and after the update, but the radius of the circular after the update is twice the radius of the circular before the update. Further, the area shape of the preset range takes the position information of the user terminal as a geometric center. For example, when the boundary of the preset range is a circle, the location information of the ue is the center of the preset range. In order to meet the requirement of different sizes of the predetermined range, in an embodiment, the distance between the farthest position point of the position information of the user terminal and the predetermined range may be, but is not limited to, 50 meters, 100 meters, 200 meters, or 250 meters.
And step S230, displaying the advertisement information in a preset display area of the corresponding three-dimensional building.
For the user side of the vehicle-mounted intelligent device, passengers in the vehicle can see the three-dimensional electronic map through a display screen of the vehicle-mounted intelligent device. The displayed three-dimensional electronic map is correspondingly updated according to the updating of the position information of the user terminal, the preset range is correspondingly updated according to the position information of the user terminal, the three-dimensional building to be displayed with the advertisement information is correspondingly updated, and the advertisement information is displayed on the updated three-dimensional building, so that passengers can see the advertisement information of the preset display area of the three-dimensional building in the preset range.
In order to avoid the influence of the advertisement information bundle accumulation display on the user watching the three-dimensional electronic map, in one embodiment, the advertisement information is displayed in a rolling manner in a preset display area of the corresponding three-dimensional building according to a preset display sequence, wherein the advertisement information respectively has corresponding preset display duration; and/or; and displaying the advertisement information to be displayed in a preset display area of the corresponding three-dimensional building according to the preset display frequency. The preset display sequence is to sequence the advertisement information displayed in the same preset display area, so that the advertisement information is displayed in the preset display area in sequence according to the sequence. The scrolling display is that the advertisement information is displayed in a wheel flow manner in a preset display area which is fixed relative to the corresponding three-dimensional building, the advertisement information is displayed in the preset display area according to a preset display sequence, and the advertisement information with different sequences cannot be displayed in the same preset display area at the same time. In an embodiment, the preset display sequence may be fixed or may be updated. The preset display duration is the duration that the advertisement information is displayed in the preset display area each time, when the advertisement information is displayed in the preset display duration, the advertisement information is not displayed in the preset display area, and the preset display area displays the sorted advertisement information. Wherein, different advertisement information respectively correspond to the preset display duration. In one embodiment, the preset display duration may be, but is not limited to, 1 second, 1.5 seconds, 2 seconds, 3 seconds, and 4.5 seconds. Further, the preset display durations corresponding to different advertisement information may be the same or different. The preset display frequency is the number of times of the advertisement information in a certain time, and the higher the preset display frequency is, the more the advertisement information is displayed in the preset display area; the lower the preset display frequency is, the fewer the number of times the advertisement information is displayed in the preset display area is. Wherein, different advertisement information respectively correspond to preset display frequency. In one embodiment, the preset display frequency may be, but is not limited to, 1 time per minute, 5 times per minute, and 1 time per two minutes. Further, the preset display frequencies corresponding to different advertisement information may be the same or different. Therefore, when more than two advertisement information are displayed in the same preset display area, the advertisement information of different merchants can be displayed in the preset display area of the three-dimensional building in a rolling manner, so that the more than two advertisement information can be played, and the advertisement information corresponding to the same three-dimensional building can not be piled up, thereby being convenient for identification. In addition, at least one of the preset display duration, the preset display frequency and the preset display sequence of the advertisement information is adjusted, so that various advertisement information display schemes are obtained, and different advertisement information display requirements can be flexibly adapted.
In order to improve the income of map operators, in one embodiment, the preset display sequence is set according to the advertisement cost corresponding to the advertisement information; and/or; the preset display duration is set according to the advertisement cost corresponding to the advertisement information; and/or; the preset display frequency is set according to the advertisement cost corresponding to the advertisement information. When the cost of the delivered advertisement is higher, the corresponding advertisement information is ranked more ahead in the preset display sequence, and/or the preset display time length of the corresponding advertisement information is longer, and/or the preset display frequency of the corresponding advertisement information is higher. Further, the preset display duration of the advertisement information is positively correlated with the corresponding advertisement cost to be delivered, and/or the preset frequency of the advertisement information is positively correlated with the corresponding advertisement cost to be delivered. In an embodiment, the advertisement costs corresponding to the advertisement information with the same preset display frequency may be the same or different, the advertisement costs corresponding to the advertisement information with the same preset display duration may be the same or different, and the advertisement costs corresponding to the advertisement information with the same preset display frequency and preset display duration may be the same or different. For example, the preset display time lengths of the advertisement information of the merchant a and the advertisement information of the merchant B are both 3 seconds, and the preset display frequencies are both 2 times per minute, but the advertisement information of the merchant a is ranked first in the preset display sequence, the advertisement information of the merchant B is ranked tenth in the preset display sequence, and the advertisement fee corresponding to the advertisement information of the merchant a is higher than the advertisement fee corresponding to the advertisement information of the merchant B. When the advertisement fees corresponding to the advertisement information are the same, the preset display time lengths of the advertisement information are set to be the same, or the preset display frequencies of the advertisement information are set to be the same, or the preset display time lengths and the preset display frequencies of the advertisement information are respectively set to be the same; when the advertising fees are different, the preset display time lengths of the advertising information are set differently, or the preset display frequencies of the advertising information are set differently, or the preset display time lengths and the preset display frequencies of the advertising information are set differently respectively. According to the embodiment, the preset display frequency, the preset display sequence and the preset display duration of the advertisement information are flexibly arranged according to the advertisement expense, and the advertisement information with higher advertisement expense can be displayed on the three-dimensional building in a form of longer time, higher frequency and priority ranking by adjusting the preset display frequency, the preset display sequence and the preset display duration, so that the popularization of the advertisement information with higher advertisement expense is facilitated.
When the three-dimensional building only needs to display the advertisement information of one merchant, the advertisement information of the merchant can be directly displayed on the three-dimensional building; when the three-dimensional building has more than two advertisement messages, different advertisement messages are displayed in a rolling mode in the preset display area. Because the quantity of the advertisement information displayed by the same three-dimensional building in different periods may be different, further, the advertisement information may be displayed in a rolling manner or may not be displayed in a rolling manner in the preset display area of the three-dimensional building. Further, there may be a three-dimensional building in which the advertisement information is scroll-displayed and a three-dimensional building in which the advertisement information is not scroll-displayed within a preset range. Because the time for watching the preset display area by the user is limited, the advertisement information played first can be watched by the user for more times, and therefore the advertisement information of different merchants can be reasonably arranged through the preset display sequence.
In order to display advertisement information of different merchants in the same building, further, the same three-dimensional building may have a plurality of preset display areas, and/or the size of the preset display areas is set according to the number of advertisement information. Therefore, the advertisement information of different merchants can be displayed in different preset display areas of the same three-dimensional building, and the advertisement information of different merchants can be displayed in different positions of the same preset display area, for example, the preset display area can be divided into two preset display partitions, the two preset display partitions respectively display the advertisement information, and the two preset display partitions display different advertisement information, so that more advertisement information can be displayed on the three-dimensional building by controlling the size and the number of the preset display areas, thereby providing opportunities for popularizing the advertisement information for more merchants, and operators of three-dimensional electronic maps can earn more profits.
Since the location information of the user terminal can be updated and changed, the floors of the three-dimensional building that the user sees before and after the update may be different, and in order to make the user at different locations see the advertisement information, in one embodiment, the advertisement information is displayed on at least one side surface and/or the top surface of the three-dimensional building. Further, the side surfaces and the top surface of the three-dimensional building are respectively provided with a preset display area. In one embodiment, the predetermined display area on the side surface and the predetermined display area on the top surface of the three-dimensional building may display the same advertisement information or different advertisement information. In order to display more advertisement information in the same three-dimensional building, in one embodiment, the same three-dimensional building may have more than two preset display areas. Further, the preset display areas of the same three-dimensional building can be displayed on the side surfaces or the top surface, or can be displayed on the top surface partially, displayed on the side surfaces partially, or displayed on different side surfaces. Furthermore, the same three-dimensional building can have more than two preset display areas to display the same advertisement information, and the advertisement information of the preset display areas can be different.
For the user side which is the vehicle-mounted intelligent device, the moving speed of the user side is different due to the fact that the moving speed of the vehicle is different. When the moving speed of the vehicle is faster, the speed of the vehicle passing through the preset range is faster, the updating speed of the three-dimensional building is faster, and the advertisement time displayed by the three-dimensional building is shortened. In order to enable passengers in the vehicle to see more advertisement information in the three-dimensional building under the condition that the moving speed of the vehicle is different, in one embodiment, the preset display time length and/or the preset display frequency are set according to the moving speed of the user terminal. When the moving speed of the user side is high, the preset display duration is short, so that more advertisement information can be played in time, advertisement promotion is carried out for more merchants, particularly for the merchants ranked behind the preset display sequence, the advertisement information can be displayed in the preset display area earlier, and the situation that the advertisement information is not displayed in the preset display area when the three-dimensional building leaves the preset range of the user side is avoided. When the moving speed of the user side is high, the preset display frequency is high, the shorter the preset display duration is, the more times the advertisement information can be displayed in the three-dimensional building, and the advertisement information can be popularized to the user.
In order to enable the user to know the position of the merchant through the advertisement information of the three-dimensional building, in an embodiment, the advertisement information corresponding to the three-dimensional building is set according to the position information of the merchant, so that the advertisement information is displayed on the three-dimensional building corresponding to the position information of the merchant, wherein the position information of the merchant is obtained in advance. The real building where the merchant is located is determined according to the position information of the merchant, the corresponding three-dimensional building in the three-dimensional electronic map is determined according to the real building, and the three-dimensional building is set according to the real building where the merchant is located and reflects the position information of the merchant. The advertising information of the merchant is displayed on the three-dimensional building corresponding to the position information of the merchant, so that a user can conveniently determine the position of the merchant according to the advertising information of the three-dimensional building and the position of the three-dimensional building in the three-dimensional electronic map. In addition, when the advertisement information of the three-dimensional building is set according to the position information of the merchant, for a user who is familiar with the position information of the merchant, the actual building corresponding to the three-dimensional building can be more intuitively distinguished when the user sees the advertisement information of the three-dimensional building, so that the user can conveniently judge the current position. For example, the location information of the merchant a and the merchant B are different, the merchant a and the merchant B will correspond to different three-dimensional buildings in the three-dimensional electronic map. And if the merchant A corresponds to the three-dimensional building A in the three-dimensional electronic map and the merchant B corresponds to the three-dimensional building B in the three-dimensional electronic map, the advertisement information of the merchant A is displayed on the three-dimensional building A and the advertisement information of the merchant B is displayed on the three-dimensional building B. Therefore, when the user sees the advertisement information on the three-dimensional building A in the three-dimensional electronic map, the user can know that the merchant A is located at the geographic position corresponding to the three-dimensional building A, and when the user sees the advertisement information on the three-dimensional building B, the user can know that the merchant B is located at the geographic position corresponding to the three-dimensional building B. The advertisement information of the merchant a is displayed on the three-dimensional building a, the advertisement information of the merchant B is displayed on the three-dimensional building B, and even when the geographical positions of the merchant a and the merchant B are close to each other, the advertisement information of the merchant a is not displayed on the three-dimensional building B corresponding to the merchant B, and the advertisement information of the merchant B is not displayed on the three-dimensional building a corresponding to the merchant a. Even when the three-dimensional building a and the three-dimensional building B are adjacent to each other, the advertisement information of the merchant a and the advertisement information of the merchant B are still displayed on different three-dimensional buildings, the advertisement information of the merchant a and the advertisement information of the merchant B are not displayed in an overlapping manner, and the user can still distinguish the advertisement information of different merchants.
In order to meet the display requirements of different merchants for the advertisement information, in one embodiment, the advertisement information comprises at least one of characters, LOGO, icons and three-dimensional advertisement models. Wherein, the three-dimensional advertisement model is a solid advertisement shape. The three-dimensional advertisement model can more vividly show advertisement information. The text-type advertising information may be the name of the merchant or the name of the merchant's product. The LOGO may be a LOGO of a merchant name or a LOGO of a product, the LOGO being a LOGO or emblem about the merchant or merchant product, such as a trademark of the merchant. The icon may be a picture of a merchant product, a picture of a merchant's store, or a promotional poster picture of a merchant.
Step S240, when the three-dimensional building with the displayed advertisement information is out of the preset range of the position information of the user terminal, or the advertisement cost corresponding to the advertisement information is consumed, the advertisement information displayed on the corresponding three-dimensional building is eliminated.
As the location information of the user terminal is continuously updated, the preset range corresponding to the location information of the user terminal is correspondingly continuously updated. For example, when the ue moves continuously, the location of the ue is updated continuously, and after a period of time, the location of the ue is updated by 500 meters, and the preset range is updated by 500 meters. Before and after the position information of the user side is updated, the three-dimensional building in the preset range is updated, and the three-dimensional building in the preset range corresponding to the user side before the updating is not in the preset range corresponding to the user side after the updating. When the three-dimensional building is in the preset range before updating, the three-dimensional building displays the advertisement information, and when the three-dimensional building is not in the preset range after updating, the advertisement information displayed on the three-dimensional building is eliminated, the advertisement information is not displayed on the three-dimensional electronic map any more, the data processing load of the server is reduced, and the occupation of the running memory of the server is reduced. And for the advertisement information of which the advertisement cost is not consumed completely, continuously displaying the advertisement information in the three-dimensional building until the advertisement information is not displayed on the three-dimensional electronic map when the three-dimensional building is out of the preset range of the position information of the user side or the advertisement cost is consumed completely.
In summary, according to the map-based advertisement processing method provided by the application, the position information of the user terminal is obtained, the three-dimensional building in the preset range of the center is determined by taking the position information of the user terminal as the center, the advertisement information is displayed in the preset display area of the corresponding three-dimensional building in a rolling manner according to the preset display sequence and the preset display frequency, and different advertisement information respectively has the preset display duration. The preset display sequence, the preset display duration and the preset display frequency are set according to the advertisement cost of the corresponding advertisement information. In addition, the preset display duration and the preset display frequency can be set according to the moving speed of the user side, so that users with different moving speeds can see more advertisement information. Along with the change of the position information of the user terminal, when the three-dimensional building displaying the advertisement information is out of the preset range of the position information of the user terminal or the consumption of the advertisement cost launched corresponding to the advertisement information is finished, the corresponding advertisement information is eliminated, and the burden of a server is reduced. By means of the design, in the moving process of the user side, the three-dimensional buildings in the preset range can display the advertisement information to the user, the advertisement information corresponding to the three-dimensional buildings with the similar positions cannot be piled up, gathered and displayed, the user can conveniently judge the position of the corresponding merchant according to the three-dimensional building where the advertisement information is located, the advertisement information of more merchants can be popularized to the user through rolling playing in the preset display area, the popularization opportunity is provided for the more merchants, and the map operator can obtain more profits.
Corresponding to the embodiment of the application function implementation method, the application also provides a map-based advertisement processing device, electronic equipment and a corresponding embodiment.
Fig. 3 is a schematic structural diagram of a map-based advertisement processing apparatus according to an embodiment of the present application.
Referring to fig. 3, the map-based advertisement processing apparatus 30 according to an embodiment of the present application includes a location obtaining module 310, a building determining module 320, and an advertisement displaying module 330, wherein:
a location obtaining module 310, configured to obtain location information of a user end;
the building determining module 320 is configured to determine three-dimensional buildings within a preset range according to the position information of the user side, where the three-dimensional buildings respectively have corresponding advertisement information to be displayed;
and the advertisement display module 330 is configured to display the advertisement information in a preset display area of the corresponding three-dimensional building.
The location obtaining module 310 may obtain the location information through a GPS, an AGPS, a base station, a Wi-Fi, and an IP address. The location obtaining module 310 is further configured to obtain location information of the user terminal.
The advertisement information of the building determination module 320 reflects the location of the merchant, the location of the merchant corresponds to the three-dimensional building, and then the advertisement information corresponds to the three-dimensional building, and the user knows the location of the corresponding merchant through the advertisement information of the three-dimensional building. The building determination module 320 is further configured to determine three-dimensional buildings within a preset range of a center by using the position information of the user terminal as the center, where the three-dimensional buildings respectively have corresponding advertisement information to be displayed.
The advertisement display module 330 displays advertisement information corresponding to merchants in different three-dimensional buildings for the merchants belonging to the different three-dimensional buildings. The advertisement display module 330 is further configured to display the advertisement information in a preset display area of the corresponding three-dimensional building.
In summary, in the map-based advertisement processing apparatus provided by the present application, the location obtaining module 310 obtains the location information of the user end, the building determining module 320 determines the three-dimensional building within the preset range according to the location information of the user end, and the advertisement displaying module 330 displays the advertisement information in the preset display area of the corresponding three-dimensional building. By means of the design, on one hand, the advertisement information accurately corresponds to the specific geographic position of the merchant, the position of the merchant can be known through the advertisement information, on the other hand, the advertisement information is prevented from being piled up, gathered and displayed to influence the watching of a user, and the popularization of the advertisement is facilitated.
Fig. 4 is a schematic structural diagram of a map-based advertisement processing apparatus according to another embodiment of the present application.
Referring to fig. 4, the map-based advertisement processing apparatus 30 of the present application includes a location acquisition module 310, a building determination module 320, an advertisement display module 330, and an advertisement removal module 340.
And the advertisement eliminating module 340 is configured to eliminate the advertisement information displayed on the corresponding three-dimensional building when the three-dimensional building on which the advertisement information is displayed is outside the preset range of the position information of the user terminal, or when the consumption of the advertisement cost corresponding to the advertisement information is finished.
The building determination module 320 may determine the updated three-dimensional building within the preset range according to the update of the location information of the user terminal. The building determination module 320 determines the three-dimensional building within the updated preset range according to the update of the position information of the user terminal.
The advertisement display module 330 scroll-displays the advertisement information in a preset display region of the corresponding three-dimensional building in a preset display sequence, wherein the advertisement information has corresponding preset display durations respectively; and/or; and displaying the advertisement information to be displayed in a preset display area of the corresponding three-dimensional building according to the preset display frequency. The preset display sequence is set according to the advertisement cost corresponding to the advertisement information; and/or; the preset display duration is set according to the advertisement cost corresponding to the advertisement information; and/or; the preset display frequency is set according to the advertisement cost corresponding to the advertisement information. Further, the preset display duration and/or the preset display frequency are set according to the moving speed of the user side. Further, the advertising information is displayed on at least one side and/or top surface of the three-dimensional building. Further, the advertisement information includes at least one of a text, a LOGO, an icon, and a three-dimensional advertisement model.
The advertisement eliminating module 340 eliminates the advertisement information displayed on the three-dimensional building for the three-dimensional building which is not within the preset range after the change of the preset range, and the three-dimensional building does not display the advertisement information any more, thereby reducing the burden of the server on displaying the advertisement information on the three-dimensional building. For the advertisement information with the consumed advertisement fee, the three-dimensional building does not display the advertisement information any more, but the advertisement information with the consumed advertisement fee is continuously displayed until the three-dimensional building is not in the preset range.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 5 is a schematic structural diagram of an electronic device shown in an embodiment of the present application.
Referring to fig. 5, an electronic device 500 includes a memory 510 and a processor 520.
The Processor 520 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 510 may include various types of storage units, such as system memory, Read Only Memory (ROM), and permanent storage. Wherein the ROM may store static data or instructions for the processor 520 or other modules of the computer. The persistent storage device may be a read-write storage device. The persistent storage may be a non-volatile storage device that does not lose stored instructions and data even after the computer is powered off. In some embodiments, the persistent storage device employs a mass storage device (e.g., magnetic or optical disk, flash memory) as the persistent storage device. In other embodiments, the permanent storage may be a removable storage device (e.g., floppy disk, optical drive). The system memory may be a read-write memory device or a volatile read-write memory device, such as a dynamic random access memory. The system memory may store instructions and data that some or all of the processors require at runtime. Further, the memory 510 may include any combination of computer-readable storage media, including various types of semiconductor memory chips (DRAM, SRAM, SDRAM, flash memory, programmable read-only memory), magnetic and/or optical disks, may also be employed. In some embodiments, memory 510 may include a removable storage device that is readable and/or writable, such as a Compact Disc (CD), a digital versatile disc read only (e.g., DVD-ROM, dual layer DVD-ROM), a Blu-ray disc read only, an ultra-dense disc, a flash memory card (e.g., SD card, min SD card, Micro-SD card, etc.), a magnetic floppy disk, or the like. Computer-readable storage media do not contain carrier waves or transitory electronic signals transmitted by wireless or wired means.
The memory 510 has stored thereon executable code that, when processed by the processor 520, may cause the processor 520 to perform some or all of the methods described above.
Furthermore, the method according to the present application may also be implemented as a computer program or computer program product comprising computer program code instructions for performing some or all of the steps of the above-described method of the present application.
Alternatively, the present application may also be embodied as a non-transitory machine-readable storage medium (or computer-readable storage medium, or machine-readable storage medium) having stored thereon executable code (or a computer program, or computer instruction code) which, when executed by a processor of an electronic device (or electronic device, server, etc.), causes the processor to perform some or all of the various steps of the above-described methods in accordance with the present application.
Having described embodiments of the present application, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.
Claims (10)
1. A map-based advertisement processing method, comprising:
acquiring the position information of a user side;
determining three-dimensional buildings within a preset range according to the position information of the user side, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed;
and displaying the advertisement information in a corresponding preset display area of the three-dimensional building.
2. The map-based advertisement processing method of claim 1, wherein:
the advertisement information is displayed in a rolling mode in a corresponding preset display area of the three-dimensional building according to a preset display sequence, wherein the advertisement information respectively has corresponding preset display duration; and/or;
and the advertisement information to be displayed is displayed in the corresponding preset display area of the three-dimensional building according to the preset display frequency.
3. The map-based advertisement processing method of claim 2, wherein:
the preset display sequence is set according to the advertisement cost corresponding to the advertisement information; and/or;
the preset display duration is set according to the advertisement cost corresponding to the advertisement information; and/or;
and the preset display frequency is set according to the advertisement cost corresponding to the advertisement information.
4. The map-based advertisement processing method of claim 2, wherein:
and setting the preset display time length and/or the preset display frequency according to the moving speed of the user side.
5. The map-based advertisement processing method of claim 1, wherein:
the advertising information is displayed on at least one side and/or top surface of the three-dimensional building.
6. The map-based advertisement processing method according to claim 1, wherein the determining a three-dimensional building within a preset range according to the location information of the user terminal comprises:
and determining the three-dimensional building within a preset range of the center by taking the position information of the user side as the center.
7. The map-based advertisement processing method of claim 1, wherein:
and determining the three-dimensional building within the updated preset range according to the updating of the position information of the user side.
8. The map-based advertisement processing method according to claim 1, wherein after displaying the advertisement information in the corresponding preset display area of the three-dimensional building, further comprising:
and when the three-dimensional building displaying the advertisement information is out of the preset range of the position information of the user side or the advertisement cost corresponding to the advertisement information is consumed, eliminating the advertisement information displayed on the corresponding three-dimensional building.
9. The map-based advertisement processing method according to any one of claims 1 to 8, wherein:
the advertisement information includes at least one of a text, a LOGO, an icon, and a three-dimensional advertisement model.
10. A map-based advertisement processing apparatus, comprising:
the position acquisition module is used for acquiring the position information of the user side;
the building determination module is used for determining three-dimensional buildings within a preset range according to the position information of the user side, wherein the three-dimensional buildings respectively have corresponding advertisement information to be displayed;
and the advertisement display module is used for displaying the advertisement information in a corresponding preset display area of the three-dimensional building.
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