CN113139839A - Shopping coupon pushing system and method based on WeChat applet - Google Patents
Shopping coupon pushing system and method based on WeChat applet Download PDFInfo
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Abstract
The invention discloses a shopping coupon pushing system and method based on WeChat applet, which set crawler parameters in a web crawler server through a web crawler technology to preferentially extract commodity information which is ranked at the front in sales volume and contains a coupon from each kind of commodities and store the commodity information into a cloud storage, preferentially push the commodities to a user, and can set the information to be updated once every preset time. If the commodities which the user wants are not available, the user can inquire the commodities through a shopping mall module at the user side, and when the server side receives an inquiry task, the server side starts a web crawler task to extract data of the specified commodities and then presents the data to the user. The technical problems that an existing online shopping platform cannot enable online shopping users to timely and quickly know preferential commodities, the chances of purchasing the preferential commodities are easily missed, the experience of the online shopping users on the online shopping platform is reduced, and the popularization and the application of the online shopping platform are influenced are solved.
Description
Technical Field
The invention relates to the technical field of online shopping, in particular to a shopping coupon pushing system and method based on WeChat applet.
Background
With the continuous perfection of network infrastructure, the continuous development of information technology and the wide popularization of third-party payment tools, online shopping has become an important content in the life of people. The shopping system based on the PC platform is convenient for people to enjoy shopping without going out, and the online shopping based on the mobile phone end exerts the portability of the intelligent terminal, so that people can purchase favorite commodities anytime and anywhere.
According to investigation, most users in the shopping group are attracted by coupons of merchants, and more people want to buy cheap and good products in shopping. Many merchants attract more customers by using a coupon release strategy in order to increase sales volume of their own commodities, but the number of similar commodities in a shopping platform is not enough, and not every user can carefully compare commodities of each merchant, and if many commodities are at the bottom of a list, even if the commodities have coupons, the users cannot see the commodities, so that the users may miss the preferential commodities and purchase the commodities without the coupons, which is not beneficial to online shopping users to timely and quickly know the preferential commodities, thereby easily reducing the experience of the online shopping users on the online shopping platform and influencing the popularization and application of the online shopping platform.
Disclosure of Invention
The invention provides a shopping coupon pushing system and method based on a WeChat applet, which are used for solving the technical problems that an existing online shopping platform cannot enable online shopping users to timely and quickly know preferential commodities, the opportunity of purchasing the preferential commodities is easily missed, the experience of the online shopping platform by the online shopping users is reduced, and the popularization and the application of the online shopping platform are influenced.
In view of the above, a first aspect of the present invention provides a shopping coupon pushing system based on a WeChat applet, comprising: a server side and a user side;
the server side comprises a network crawler server, a data server and a cloud storage, a WeChat application program is installed at the client side, the WeChat application program is associated with an online shopping small program, and a login module, a personal center module and a shopping mall module with a commodity query function are arranged in the online shopping small program;
the login module is used for registering an account and logging in by the online shopping user;
the personal center module is used for storing commodity browsing records and coupon getting information of online shopping users;
the shopping mall module is connected with the data server and is used for providing an interface for online shopping users to browse and query the coupon information of each online shopping platform commodity;
the network crawler server is used for crawling commodity information webpage contents which are ranked in the front and contain the discount rolls of the sales volume of each online shopping platform commodity according to preset crawler parameters and storing the webpage data into the cloud storage;
the cloud storage is used for storing webpage data of the web crawler server, and returning commodity coupon information corresponding to the commodity coupon query request to the data server when the commodity coupon query request of the data server is received;
and the data server is used for acquiring the online shopping user login information of the login module and the commodity query information of the shopping mall module, initiating a commodity coupon query request to the cloud memory and pushing the commodity coupon information returned by the cloud memory to the shopping mall module.
Optionally, the data server is specifically configured to:
acquiring the login information of the online shopping user of the login module, and analyzing the interest and hobbies of the online shopping user according to the login information of the online shopping user;
initiating a commodity coupon inquiry request to a cloud storage according to the interest of the online shopping user;
and pushing the commodity coupon information returned by the cloud storage to the shopping mall module.
Optionally, obtaining the login information of the online shopping user of the login module, and analyzing the hobbies and interests of the online shopping user according to the login information of the online shopping user, includes:
acquiring the login information of the online shopping user of the login module, and judging whether the online shopping user logs in for the first time according to the login information of the online shopping user;
if the online shopping user logs in for the first time, the first plurality of commodities with the highest preferential strength are regarded as the interests and hobbies of the online shopping user by default;
and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
Optionally, the data server is further specifically configured to:
when the shopping mall module receives commodity information input by a user, a commodity coupon query request is initiated to the cloud storage, wherein the commodity coupon query request carries the commodity information;
after the commodity coupon information returned by the cloud storage is received, the commodity coupon degrees are sorted in a descending order according to the commodity coupon information, and a plurality of commodity coupon information before ranking are pushed to the shopping mall module.
Optionally, if the online shopping user logs in for the first time, the first several items with the greatest preferential strength are regarded as the hobbies of the online shopping user by default, and the method includes:
and if the online shopping user logs in for the first time, the first 100 commodities with the highest preferential strength are regarded as the hobbies of the online shopping user by default.
Optionally, the interest and hobbies of online shopping users are analyzed based on the knowledge graph.
The invention provides a shopping coupon pushing method based on a WeChat applet, which is executed in a shopping coupon pushing system based on a WeChat applet and comprising a server and a user side, wherein the server comprises a network crawler server, a data server and a cloud storage, the user side is provided with a WeChat application program, the WeChat application program is associated with an online shopping applet, and the online shopping applet is internally provided with a login module, a personal center module and a shopping mall module with a commodity query function, and comprises the following steps:
the login module acquires login information of the online shopping user through an online shopping applet related to the WeChat application program, wherein the online shopping user needs to register the user when logging in for the first time; (ii) a
The personal center module stores the commodity browsing records of the online shopping users when the online shopping users browse or inquire commodities on the online shopping platform, and stores coupon getting information of the online shopping users getting the coupons;
the shopping mall module detects whether commodity information input by a user is received in real time, and if so, the commodity information is sent to the data server;
after receiving the commodity information, the data server generates a commodity coupon inquiry request and sends the commodity coupon inquiry request to the cloud storage;
the cloud storage responds to the commodity coupon query request, and returns commodity coupon information corresponding to the commodity coupon query request to the data server, wherein the web crawler server crawls commodity information webpage contents which are ranked in the front of the sales volume of each online shopping platform commodity and contain the coupon according to preset crawler parameters, and stores webpage data containing the commodity coupon information in the cloud storage;
and the data server pushes commodity coupon information returned by the cloud storage to the shopping mall module.
Optionally, the data server pushes, to the shopping mall module, the commodity coupon information returned by the cloud storage, including:
the data server analyzes the interest and hobbies of the online shopping users according to the login information of the online shopping users, initiates a commodity coupon query request to the cloud storage according to the interest and hobbies of the online shopping users, and pushes commodity coupon information returned by the cloud storage to the shopping mall module.
Optionally, analyzing the interest and hobbies of the online shopping user according to the login information of the online shopping user includes:
judging whether the online shopping user logs in for the first time or not according to the online shopping user login information;
if the online shopping user logs in for the first time, the first plurality of commodities with the highest preferential strength are regarded as the interests and hobbies of the online shopping user by default;
and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
Optionally, the data server pushes, to the shopping mall module, the commodity coupon information returned by the cloud storage, including:
after receiving the commodity coupon information returned by the cloud storage, the data server performs descending sorting on the commodity coupon strength according to the commodity coupon information, and pushes a plurality of commodity coupon information ranked first to the shopping mall module.
According to the technical scheme, the embodiment of the invention has the following advantages:
according to the shopping coupon pushing system based on the WeChat applet, through a web crawler technology, crawler parameters are set in a web crawler server, commodity information which is ranked on the top in sales volume of each kind of commodities and contains a coupon is preferentially extracted and stored in a cloud storage, the commodities are preferentially pushed to a user, and the information can be updated once every preset time. If the commodities which the user wants are not available, the user can inquire the commodities through a shopping mall module at the user side, and when the server side receives an inquiry task, the server side starts a web crawler task to extract data of the specified commodities and then presents the data to the user. The technical problems that an existing online shopping platform cannot enable online shopping users to timely and quickly know preferential commodities, the chances of purchasing the preferential commodities are easily missed, the experience of the online shopping users on the online shopping platform is reduced, and the popularization and the application of the online shopping platform are influenced are solved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments described in the present invention, and it is obvious for those skilled in the art to obtain other drawings according to these drawings.
Fig. 1 is a schematic structural diagram of a shopping coupon pushing system based on a wechat applet according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
To facilitate understanding, referring to fig. 1, the present invention provides an embodiment of a shopping coupon push system based on a WeChat applet, comprising: a server side and a user side;
the server side comprises a network crawler server, a data server and a cloud storage, a WeChat application program is installed at the client side, the WeChat application program is associated with an online shopping small program, and a login module, a personal center module and a shopping mall module with a commodity query function are arranged in the online shopping small program;
the login module is used for registering an account and logging in by the online shopping user;
the personal center module is used for storing commodity browsing records and coupon getting information of online shopping users;
the shopping mall module is connected with the data server and is used for providing an interface for online shopping users to browse and query the coupon information of each online shopping platform commodity;
the network crawler server is used for crawling commodity information webpage contents which are ranked in the front and contain the discount rolls of the sales volume of each online shopping platform commodity according to preset crawler parameters and storing the webpage data into the cloud storage;
the cloud storage is used for storing webpage data of the web crawler server, and returning commodity coupon information corresponding to the commodity coupon query request to the data server when the commodity coupon query request of the data server is received;
and the data server is used for acquiring the online shopping user login information of the login module and the commodity query information of the shopping mall module, initiating a commodity coupon query request to the cloud memory and pushing the commodity coupon information returned by the cloud memory to the shopping mall module.
It should be noted that the user end may be a mobile terminal such as a mobile phone or an IPAD, and the user end is installed with a wechat application program, the wechat application program is associated with an online shopping applet, and the online shopping user may perform personal account registration and login operations through a login module of the online shopping applet, wherein the first login needs to be registered, and the login can be carried out through the account information after the registration, so as to protect the personal information security of the online shopping user, when logging in, the security verification can be carried out by adopting a verification code verification mode or a short message verification mode, after the online shopping user successfully logs in, the user side jumps to a main interface, the main interface comprises information of a personal center module and information of a shopping mall module, the personal center module interface displays account information of the online shopping user, commodity browsing records and coupon getting information of the online shopping user are also stored, and the user can search the commodity browsing records and the coupon getting information on the personal center module interface. The shopping mall module is connected with a data server of the server, an interface for online shopping users to browse and inquire the coupon information of each online shopping platform commodity is provided, the users can browse the coupon information comprising favorable commodity information and unfavorable commodity information on the shopping mall module interface and provide a function of inquiring the coupon information of each online shopping platform commodity, the users can search target commodity information on a navigation bar of the shopping mall module interface, and the shopping mall module returns a corresponding inquiry result according to inquiry contents and displays the inquiry result to the users for selecting to purchase. In one embodiment, when a shopping mall module receives commodity information input by a user, a data server initiates a commodity coupon query request to a cloud storage, wherein the commodity coupon query request carries the commodity information; after the commodity coupon information returned by the cloud storage is received, the commodity coupon degrees are sorted in a descending order according to the commodity coupon information, and the commodity coupon information of a plurality of top ranks (which can be top 100) is pushed to a shopping mall module.
The cloud storage is used as a network data storage carrier, and if all commodity information containing the coupons of all online shopping platforms is recorded into the cloud storage, storage resources are greatly wasted, so that the commodity information which is ranked on the front in sales volume and contains the coupons of each type of commodity is preferentially extracted by the web crawler server through the web crawler technology and stored into the cloud storage, the commodities are preferentially pushed to the user, and the information is updated once every half day. The cloud computing technology is utilized to provide computing service for the web crawler, and the real-time performance and the information completeness of the web crawler can be guaranteed.
The data server is connected with a login module of a user side, login information of online shopping users of the login module is obtained, when the online shopping users initiate commodity inquiry through a shopping mall module, commodity inquiry information is obtained, a commodity coupon inquiry request is initiated to the cloud storage, when the cloud storage receives the commodity coupon inquiry request of the data server, commodity coupon information corresponding to the commodity coupon inquiry request is returned to the data server, and the data server pushes the commodity coupon information returned by the cloud storage to the shopping mall module.
In one embodiment, after the data server obtains the online shopping user login information, the interest and hobbies of the online shopping user are analyzed according to the online shopping user login information, the interest and hobbies analysis of the online shopping user can be analyzed in a mode based on knowledge map analysis, a commodity coupon query request is sent to the cloud storage according to the interest and hobbies of the online shopping user, and then commodity coupon information returned by the cloud storage is pushed to the shopping mall module. Generally, when an online shopping user logs in for the first time, due to the lack of browsing records of the online shopping user, it is difficult to directly judge the interests and hobbies of the online shopping user, and therefore, the data server needs to judge whether the online shopping user logs in for the first time according to the login information of the online shopping user; if the online shopping user logs in for the first time, the first several (for example, the first 100) commodities with the highest preferential strength are regarded as the interest and hobbies of the online shopping user by default; and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
According to the shopping coupon pushing system based on the WeChat applet, through a web crawler technology, crawler parameters are set in a web crawler server, commodity information which is ranked on the top in sales volume of each kind of commodities and contains a coupon is preferentially extracted and stored in a cloud storage, the commodities are preferentially pushed to a user, and the information can be updated once every preset time. If the commodities which the user wants are not available, the user can inquire the commodities through a shopping mall module at the user side, and when the server side receives an inquiry task, the server side starts a web crawler task to extract data of the specified commodities and then presents the data to the user. The technical problems that an existing online shopping platform cannot enable online shopping users to timely and quickly know preferential commodities, the chances of purchasing the preferential commodities are easily missed, the experience of the online shopping users on the online shopping platform is reduced, and the popularization and the application of the online shopping platform are influenced are solved.
The invention also provides an embodiment of a shopping coupon pushing method based on the WeChat applet, which is executed in a shopping coupon pushing system based on the WeChat applet and comprising a server and a user side, wherein the server comprises a network crawler server, a data server and a cloud storage, the user side is provided with a WeChat application program, the WeChat application program is associated with an online shopping applet, and the online shopping applet is internally provided with a login module, a personal center module and a shopping mall module with a commodity query function, and comprises the following steps:
101, a login module acquires login information of an online shopping user through an online shopping applet associated with a WeChat application program, wherein the online shopping user needs to register for the first login; (ii) a
102, storing a commodity browsing record of an online shopping user and storing coupon getting information of the online shopping user when the online shopping user browses or inquires commodities on an online shopping platform by using a personal center module;
103, detecting whether the commodity information input by the user is received or not in real time by the shopping mall module, and if so, sending the commodity information to the data server;
step 104, after receiving the commodity information, the data server generates a commodity coupon inquiry request and sends the commodity coupon inquiry request to the cloud storage;
step 105, the cloud storage responds to the commodity coupon query request, and returns commodity coupon information corresponding to the commodity coupon query request to the data server, wherein the web crawler server crawls commodity information webpage contents which are ranked in the front of sales volume of each online shopping platform commodity and contain the coupon according to preset crawler parameters, and stores webpage data containing the commodity coupon information in the cloud storage;
and 106, the data server pushes the commodity coupon information returned by the cloud storage to the shopping mall module.
In one embodiment, the data server pushes commodity coupon information returned by the cloud storage to the shopping mall module, and the method comprises the following steps:
the data server analyzes the interest and hobbies of the online shopping users according to the login information of the online shopping users, initiates a commodity coupon query request to the cloud storage according to the interest and hobbies of the online shopping users, and pushes commodity coupon information returned by the cloud storage to the shopping mall module.
In one embodiment, analyzing the interest and hobbies of the online shopping users according to the login information of the online shopping users comprises the following steps:
judging whether the online shopping user logs in for the first time or not according to the online shopping user login information;
if the online shopping user logs in for the first time, the first plurality of commodities with the highest preferential strength are regarded as the interests and hobbies of the online shopping user by default;
and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
In one embodiment, the data server pushes commodity coupon information returned by the cloud storage to the shopping mall module, and the method comprises the following steps:
after receiving the commodity coupon information returned by the cloud storage, the data server performs descending sorting on the commodity coupon strength according to the commodity coupon information, and pushes a plurality of commodity coupon information ranked first to the shopping mall module.
It should be noted that the user end may be a mobile terminal such as a mobile phone or an IPAD, and the user end is installed with a wechat application program, the wechat application program is associated with an online shopping applet, and the online shopping user may perform personal account registration and login operations through a login module of the online shopping applet, wherein the first login needs to be registered, and the login can be carried out through the account information after the registration, so as to protect the personal information security of the online shopping user, when logging in, the security verification can be carried out by adopting a verification code verification mode or a short message verification mode, after the online shopping user successfully logs in, the user side jumps to a main interface, the main interface comprises information of a personal center module and information of a shopping mall module, the personal center module interface displays account information of the online shopping user, commodity browsing records and coupon getting information of the online shopping user are also stored, and the user can search the commodity browsing records and the coupon getting information on the personal center module interface. The shopping mall module is connected with a data server of the server, an interface for online shopping users to browse and inquire the coupon information of each online shopping platform commodity is provided, the users can browse the coupon information comprising favorable commodity information and unfavorable commodity information on the shopping mall module interface and provide a function of inquiring the coupon information of each online shopping platform commodity, the users can search target commodity information on a navigation bar of the shopping mall module interface, and the shopping mall module returns a corresponding inquiry result according to inquiry contents and displays the inquiry result to the users for selecting to purchase. In one embodiment, when a shopping mall module receives commodity information input by a user, a data server initiates a commodity coupon query request to a cloud storage, wherein the commodity coupon query request carries the commodity information; after the commodity coupon information returned by the cloud storage is received, the commodity coupon degrees are sorted in a descending order according to the commodity coupon information, and the commodity coupon information of a plurality of top ranks (which can be top 100) is pushed to a shopping mall module.
The cloud storage is used as a network data storage carrier, and if all commodity information containing the coupons of all online shopping platforms is recorded into the cloud storage, storage resources are greatly wasted, so that the commodity information which is ranked on the front in sales volume and contains the coupons of each type of commodity is preferentially extracted by the web crawler server through the web crawler technology and stored into the cloud storage, the commodities are preferentially pushed to the user, and the information is updated once every half day. The cloud computing technology is utilized to provide computing service for the web crawler, and the real-time performance and the information completeness of the web crawler can be guaranteed.
The data server is connected with a login module of a user side, login information of online shopping users of the login module is obtained, when the online shopping users initiate commodity inquiry through a shopping mall module, commodity inquiry information is obtained, a commodity coupon inquiry request is initiated to the cloud storage, when the cloud storage receives the commodity coupon inquiry request of the data server, commodity coupon information corresponding to the commodity coupon inquiry request is returned to the data server, and the data server pushes the commodity coupon information returned by the cloud storage to the shopping mall module.
In one embodiment, after the data server obtains the online shopping user login information, the interest and hobbies of the online shopping user are analyzed according to the online shopping user login information, the interest and hobbies analysis of the online shopping user can be analyzed in a mode based on knowledge map analysis, a commodity coupon query request is sent to the cloud storage according to the interest and hobbies of the online shopping user, and then commodity coupon information returned by the cloud storage is pushed to the shopping mall module. Generally, when an online shopping user logs in for the first time, due to the lack of browsing records of the online shopping user, it is difficult to directly judge the interests and hobbies of the online shopping user, and therefore, the data server needs to judge whether the online shopping user logs in for the first time according to the login information of the online shopping user; if the online shopping user logs in for the first time, the first several (for example, the first 100) commodities with the highest preferential strength are regarded as the interest and hobbies of the online shopping user by default; and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
According to the shopping coupon pushing method based on the WeChat applet, through a web crawler technology, crawler parameters are set in a web crawler server, commodity information which is ranked on the top in sales volume of each type of commodity and contains a coupon is preferentially extracted and stored in a cloud storage, the commodities are preferentially pushed to a user, and the information can be updated once every preset time. If the commodities which the user wants are not available, the user can inquire the commodities through a shopping mall module at the user side, and when the server side receives an inquiry task, the server side starts a web crawler task to extract data of the specified commodities and then presents the data to the user. The technical problems that an existing online shopping platform cannot enable online shopping users to timely and quickly know preferential commodities, the chances of purchasing the preferential commodities are easily missed, the experience of the online shopping users on the online shopping platform is reduced, and the popularization and the application of the online shopping platform are influenced are solved.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A WeChat applet-based shopping coupon push system, comprising: a server side and a user side;
the server side comprises a network crawler server, a data server and a cloud storage, a WeChat application program is installed at the client side, the WeChat application program is associated with an online shopping small program, and a login module, a personal center module and a shopping mall module with a commodity query function are arranged in the online shopping small program;
the login module is used for registering an account and logging in by the online shopping user;
the personal center module is used for storing commodity browsing records and coupon getting information of online shopping users;
the shopping mall module is connected with the data server and is used for providing an interface for online shopping users to browse and query the coupon information of each online shopping platform commodity;
the network crawler server is used for crawling commodity information webpage contents which are ranked in the front and contain the discount rolls of the sales volume of each online shopping platform commodity according to preset crawler parameters and storing the webpage data into the cloud storage;
the cloud storage is used for storing webpage data of the web crawler server, and returning commodity coupon information corresponding to the commodity coupon query request to the data server when the commodity coupon query request of the data server is received;
and the data server is used for acquiring the online shopping user login information of the login module and the commodity query information of the shopping mall module, initiating a commodity coupon query request to the cloud memory and pushing the commodity coupon information returned by the cloud memory to the shopping mall module.
2. The WeChat applet-based shopping coupon push system according to claim 1, wherein the data server is specifically configured to:
acquiring the login information of the online shopping user of the login module, and analyzing the interest and hobbies of the online shopping user according to the login information of the online shopping user;
initiating a commodity coupon inquiry request to a cloud storage according to the interest of the online shopping user;
and pushing the commodity coupon information returned by the cloud storage to the shopping mall module.
3. The WeChat applet-based shopping coupon pushing system according to claim 2, wherein the obtaining of the login information of the online shopping user of the login module and the analyzing of the interest and hobbies of the online shopping user according to the login information of the online shopping user comprises:
acquiring the login information of the online shopping user of the login module, and judging whether the online shopping user logs in for the first time according to the login information of the online shopping user;
if the online shopping user logs in for the first time, the first plurality of commodities with the highest preferential strength are regarded as the interests and hobbies of the online shopping user by default;
and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
4. The WeChat applet-based shopping coupon push system according to claim 3, wherein the data server is further configured to:
when the shopping mall module receives commodity information input by a user, a commodity coupon query request is initiated to the cloud storage, wherein the commodity coupon query request carries the commodity information;
after the commodity coupon information returned by the cloud storage is received, the commodity coupon degrees are sorted in a descending order according to the commodity coupon information, and a plurality of commodity coupon information before ranking are pushed to the shopping mall module.
5. The WeChat applet-based shopping coupon push system according to claim 3, wherein if the online shopping user logs in for the first time, the first several items with the greatest preferential strength are regarded as the hobbies of the online shopping user by default, including:
and if the online shopping user logs in for the first time, the first 100 commodities with the highest preferential strength are regarded as the hobbies of the online shopping user by default.
6. The WeChat applet-based shopping coupon push system according to claim 2, characterized in that the interests of the online shopping users are analyzed based on a knowledge graph.
7. The shopping coupon pushing method based on the WeChat applet is characterized in that the method is executed in a shopping coupon pushing system based on the WeChat applet and comprising a server side and a user side, the server side comprises a web crawler server, a data server and a cloud storage, the user side is provided with a WeChat application program, the WeChat application program is associated with an online shopping applet, and a login module, a personal center module and a shopping mall module with a commodity query function are arranged in the online shopping applet and comprise the following steps:
the login module acquires login information of the online shopping user through an online shopping applet related to the WeChat application program, wherein the online shopping user needs to register the user when logging in for the first time; (ii) a
The personal center module stores the commodity browsing records of the online shopping users when the online shopping users browse or inquire commodities on the online shopping platform, and stores coupon getting information of the online shopping users getting the coupons;
the shopping mall module detects whether commodity information input by a user is received in real time, and if so, the commodity information is sent to the data server;
after receiving the commodity information, the data server generates a commodity coupon inquiry request and sends the commodity coupon inquiry request to the cloud storage;
the cloud storage responds to the commodity coupon query request, and returns commodity coupon information corresponding to the commodity coupon query request to the data server, wherein the web crawler server crawls commodity information webpage contents which are ranked in the front of the sales volume of each online shopping platform commodity and contain the coupon according to preset crawler parameters, and stores webpage data containing the commodity coupon information in the cloud storage;
and the data server pushes commodity coupon information returned by the cloud storage to the shopping mall module.
8. The WeChat applet-based shopping coupon pushing method according to claim 7, wherein the data server pushes the merchandise coupon information returned by the cloud storage to the shopping mall module, including:
the data server analyzes the interest and hobbies of the online shopping users according to the login information of the online shopping users, initiates a commodity coupon query request to the cloud storage according to the interest and hobbies of the online shopping users, and pushes commodity coupon information returned by the cloud storage to the shopping mall module.
9. The WeChat applet-based shopping coupon push method according to claim 8, wherein analyzing the interest and hobbies of the online shopping user based on the online shopping user login information comprises:
judging whether the online shopping user logs in for the first time or not according to the online shopping user login information;
if the online shopping user logs in for the first time, the first plurality of commodities with the highest preferential strength are regarded as the interests and hobbies of the online shopping user by default;
and if the online shopping user does not log in for the first time, analyzing the interest and hobbies of the online shopping user according to the historical commodity browsing record of the online shopping user.
10. The WeChat applet-based shopping coupon pushing method according to claim 9, wherein the data server pushes the merchandise coupon information returned by the cloud storage to the shopping mall module, including:
after receiving the commodity coupon information returned by the cloud storage, the data server performs descending sorting on the commodity coupon strength according to the commodity coupon information, and pushes a plurality of commodity coupon information ranked first to the shopping mall module.
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