CN112995695A - Live broadcast interaction method, device, equipment and storage medium - Google Patents
Live broadcast interaction method, device, equipment and storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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Abstract
The embodiment of the application discloses a live broadcast interaction method, a live broadcast interaction device, live broadcast interaction equipment and a storage medium, wherein the method comprises the following steps: monitoring the interaction behavior of a watching user in the current live broadcast room; if the interaction behavior of the watching user meets a preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room for a set period of time; if the number of the target elements sent by the current live broadcasting room reaches a set number threshold, broadcasting the broadcast information corresponding to the target elements in the in-station live broadcasting room; wherein the on-site live broadcast room comprises the current live broadcast room; through the technical scheme, more watching users can participate in the interaction of the live broadcast room, the participation threshold of the watching user interaction of the live broadcast room is reduced, and the interaction atmosphere and the user participation degree of the live broadcast room are improved.
Description
Technical Field
The embodiment of the application relates to the technical field of live broadcast, in particular to a live broadcast interaction method, a live broadcast interaction device, live broadcast interaction equipment and a storage medium.
Background
At present, with the updating of network technology and the market introduction of smart phones, live webcasting is rapidly developed, and more individuals and enterprises begin to use live webcasting.
In the prior art, only when a user enjoys a main broadcast or sends out a gift, the live broadcast platform can broadcast the user enjoying or sending out the gift, for example, the user enjoying or sending out the gift is displayed in a live broadcast room in a dynamic text mode, but the user who does not enjoy the main broadcast or send out the gift cannot participate in the interaction of the live broadcast room, so that the participation degree of the user is poor, the interactivity between the user and the main broadcast is weak, and the retention rate of the user in the live broadcast room is low.
Therefore, in order to solve the above problems, it is desirable to provide a live broadcast interaction method to improve the interaction atmosphere and user engagement in a live broadcast room.
Disclosure of Invention
The application provides a live broadcast interaction method, a live broadcast interaction device, live broadcast interaction equipment and a storage medium, so that a user can participate in the interaction of a live broadcast room through free target elements, the participation threshold of the user is reduced, and the interaction atmosphere and the participation degree of the user in the live broadcast room are improved.
In a first aspect, an embodiment of the present application provides a live broadcast interaction method, where the method includes:
monitoring the interaction behavior of a watching user in the current live broadcast room;
if the interaction behavior of the watching user meets a preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room for a set period of time;
if the number of the target elements sent by the current live broadcasting room reaches a set number threshold, broadcasting the broadcast information corresponding to the target elements in the in-station live broadcasting room; wherein the on-site live room comprises the current live room.
In a second aspect, an embodiment of the present application further provides a live broadcast interaction apparatus, where the apparatus includes:
the behavior monitoring module is used for monitoring the interaction behavior of a watching user in the current live broadcast room;
the gift presenting module is used for presenting a target element matched with the interactive behavior to the watching user if the interactive behavior of the watching user meets a preset behavior standard; wherein the target element is valid in the current live broadcast room for a set period of time;
the information broadcasting module is used for broadcasting the broadcasting information corresponding to the target elements in the in-station live broadcast room if the number of the target elements sent by the current live broadcast room reaches a set number threshold; wherein the on-site live room comprises the current live room.
In a third aspect, an embodiment of the present application further provides an electronic device, where the device includes:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement any one of the live interaction methods provided by the embodiments of the first aspect.
In a fourth aspect, the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements any one of the live broadcast interaction methods provided in the embodiments of the first aspect.
According to the method and the device, the interaction behavior of the watching user in the current live broadcast room is monitored, and when the interaction behavior of the watching user meets the preset behavior standard, a target element matched with the interaction behavior is presented to the watching user; wherein the target element is valid in the current live broadcast room within a set time period; broadcasting broadcast information corresponding to the target elements in the in-station live broadcast room when the number of the target elements sent by the current live broadcast room reaches a set number threshold; wherein the live broadcast rooms in the station comprise the current live broadcast room; through the technical scheme, the interactive behavior of the watching users in the live broadcast room is monitored, when the interactive behavior of the watching users meets the preset behavior standard, the target elements matched with the interactive behavior are given to the users, namely, the free gifts, and after the watching users acquire the free gifts, the acquired free gifts can be sent out in the live broadcast room, so that more watching users can participate in the interaction of the live broadcast room, the participation threshold of the interaction of the watching users in the live broadcast room is reduced, and the interactive atmosphere and the user participation degree in the live broadcast room are improved.
Drawings
Fig. 1 is a flowchart of a live broadcast interaction method according to an embodiment of the present application;
fig. 2 is a flowchart of a live broadcast interaction method provided in the second embodiment of the present application;
fig. 3 is a schematic diagram of a live broadcast system provided in the second embodiment of the present application;
fig. 4 is a flowchart of a live broadcast interaction method provided in the third embodiment of the present application;
fig. 5 is a schematic diagram of a live broadcast interaction apparatus according to a fourth embodiment of the present application;
fig. 6 is a schematic view of an electronic device provided in this application embodiment five.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some of the structures related to the present application are shown in the drawings, not all of the structures.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Example one
Fig. 1 is a flowchart of a live broadcast interaction method according to an embodiment of the present application. The embodiment of the application is applicable to the condition that the user in the live broadcast room participates in the interaction in the live broadcast room. The method can be executed by a live broadcast interaction device, which can be implemented by software and/or hardware and is specifically configured in an electronic device, and the electronic device can be a mobile terminal or a fixed terminal.
Referring to fig. 1, a live broadcast interaction method provided in the embodiment of the present application includes:
s110, monitoring the interaction behavior of the watching user in the current live broadcast room.
Wherein the current live room may be a live entertainment type, a life type, a game type, a shopping type, or other type of live room.
Generally, in the live broadcast process, a main broadcast in a live broadcast room can acquire data such as video and audio through a live broadcast terminal such as a mobile phone and a computer, and then send the live broadcast data to a background server. At this time, a watching user who wants to watch the live broadcast of the live broadcast room can obtain the live broadcast data of the live broadcast room from the background server through a watching terminal such as a mobile phone and a computer for watching. The watching terminal refers to a terminal held by a watching user, and the live broadcasting terminal refers to a terminal held by a main broadcasting of a live broadcasting room.
In this embodiment, after the watching user enters the live broadcast room and starts to watch the live broadcast, various interactions can be performed with the anchor broadcast in the live broadcast room through the watching terminal, so that various interaction behaviors are generated.
The interactive behavior may be various operation behaviors generated by the watching user in the current live broadcast room, and the interactive behavior may specifically include that the watching user sends a gift to an anchor of the live broadcast room, the watching user pays attention to the anchor of the live broadcast room, and the watching user sends a message to the anchor of the live broadcast room.
In some embodiments, the viewing user may also generate different types of interactive behavior depending on the type of live room.
In this embodiment, through the operation of the viewing user on the viewing terminal, the viewing terminal may send execution operations corresponding to various interaction behaviors to the background server, and then feed back the execution operations to the live broadcast terminal of the live broadcast room anchor through the background server, so that the live broadcast room anchor can see corresponding feedback information in time, for example, information such as a gift is received, a new user pays attention to the anchor or a user private chat anchor is received.
Specifically, after the watching user enters the live broadcast room to start watching the live broadcast, the watching terminal can monitor whether the watching user generates an interactive behavior in real time. For example, a watching user watches live broadcast through a client on a mobile phone, when the watching user enters a live broadcast room, the watching user starts to acquire live broadcast data sent by a background server and starts to watch live broadcast, and the client can start to monitor various operations of the watching user in real time after the watching user enters the live broadcast room, so that whether the watching user generates the interactive behavior, such as the interactive behavior of the watching user sending gift to a main broadcast in the live broadcast room, is monitored in real time. Or, the background server may monitor whether the watching user generates the interactive behavior, for example, the watching user may send an operation instruction corresponding to the interactive behavior to the background server through the watching terminal, so that the background server may timely know whether the watching user generates the interactive behavior.
S120, if the interaction behavior of the watching user meets a preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room within a set time period.
The preset behavior standard refers to a preset behavior criterion and is used for judging the interaction behavior of the watching user in the live broadcast room, and for example, the preset behavior standard can be whether the watching user pays attention to the anchor broadcast in the live broadcast room.
The target element is a gift given for the watching user free when the interaction behavior of the watching user meets the preset behavior standard, namely the watching user does not need to invest a certain amount of financial resources to purchase the target element. For example, the target element may be a car, a bundle of flowers, a piece of ice cream, a piece of chocolate, and the like.
Specifically, after being sent out by the watching user, each target element is displayed in the current live broadcast room in the form of a preset special effect, where the preset special effect may be in the form of rotation, shaking, zooming, and the like.
In this embodiment, according to the difference of the interaction behaviors, when the interaction behavior of the watching user meets the preset behavior standard, a target element matched with the interaction behavior is given to the watching user, and if the watching user pays attention to the anchor in the live broadcast room, a bunch of flowers can be given to the watching user. After the target element matched with the interactive behavior is obtained by the watching user, the target element serving as a form of a free gift is issued to an individual account of the watching user, and the watching user has the dominance on the target element, for example, the watching user can transfer the target element to others.
It should be noted that the target element acquired by the watching user in the current live broadcast room can only be used in the set time period of the current live broadcast room, where the set time period may be a time period from the start to the end of the live broadcast in the live broadcast room, and of course, the set time period may also be a time period in the live broadcast room.
S130, if the number of the target elements sent by the current live broadcast room reaches a set number threshold, broadcasting broadcast information corresponding to the target elements in the in-station live broadcast room; wherein the on-site live room comprises the current live room.
The set quantity threshold value can be preset, and different set quantity threshold values can be set according to different live broadcast rooms. Specifically, different set number thresholds may be set for different target elements according to the difference between the target elements.
The live broadcast room in the station can be a live broadcast room with the same type as the current live broadcast room, and is like a living live broadcast room; or the in-station live broadcast room can be a live broadcast room of the same area divided according to the geographical position; or, the live broadcast rooms in the station can also be all live broadcast rooms in the live broadcast platform, namely broadcasting to the clients corresponding to the full servers.
The broadcast information may include information related to the target element, information related to the current live room, information related to the viewing user, and the like.
Specifically, the information related to the target elements may be to broadcast the number and types of the target elements; the information related to the current live broadcast room can be broadcast of the address of the live broadcast room and the account number of the anchor of the live broadcast room; the information related to the viewing user may be a broadcast of the account of the viewing user who sent the target element.
As can be understood, by broadcasting the broadcast information corresponding to the target element in the current live broadcast room, the honor of the current live broadcast room can be displayed while the interactive atmosphere of the current live broadcast room is enhanced; in addition, broadcast information corresponding to the target elements is broadcasted through the live broadcast room in the station, the reverse flow can be propagated for the current live broadcast room, and watching users in other live broadcast rooms are attracted to go to the current live broadcast room to watch.
According to the method and the device, the interaction behavior of the watching user in the current live broadcast room is monitored, and when the interaction behavior of the watching user meets the preset behavior standard, a target element matched with the interaction behavior is presented to the watching user; wherein the target element is valid in the current live broadcast room within a set time period; if the number of the target elements sent by the current live broadcast room reaches a set number threshold, broadcasting broadcast information corresponding to the target elements in the in-station live broadcast room; wherein the live broadcast rooms in the station comprise the current live broadcast room; through the technical scheme, the interactive behavior of the watching users in the live broadcast room is monitored, when the interactive behavior of the watching users meets the preset behavior standard, the target elements matched with the interactive behavior are given to the users, namely, the free gifts, and after the watching users acquire the free gifts, the acquired free gifts can be sent out in the live broadcast room, so that more watching users can participate in the interaction of the live broadcast room, the participation threshold of the interaction of the watching users in the live broadcast room is reduced, and the interactive atmosphere and the user participation degree in the live broadcast room are improved.
Example two
Fig. 2 is a flowchart of a live broadcast interaction method provided in the second embodiment of the present application, and this embodiment is an optimization of the foregoing scheme based on the foregoing embodiment.
Further, the interactive behavior is refined into at least one of watching behavior, paying attention to behavior, chatting behavior and gift sending behavior, so as to further improve the specific content of the interactive behavior.
Wherein explanations of the same or corresponding terms as those of the above-described embodiments are omitted.
Referring to fig. 2, the live broadcast interaction method provided in this embodiment includes:
s210, monitoring the interaction behavior of a watching user in the current live broadcast room; wherein the interactive behavior comprises at least one of a viewing behavior, an attention behavior, a chat behavior and a gift sending behavior.
Specifically, the watching behavior refers to a behavior of whether the watching user is watching the live broadcast of the current live broadcast room; the attention behavior refers to the behavior that a watching user pays attention to the anchor of the current live broadcast room; the chat behavior refers to the behavior that a watching user carries out public chat in the current live broadcast room; the gift sending behavior refers to the behavior that a watching user sends out a real gift in the current live broadcast room.
S220, if the interaction behavior of the watching user meets the preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room within a set time period.
Optionally, the interaction behavior of the viewing user meets a preset behavior standard, and includes at least one of: the cumulative live broadcast watching time length of the watching user in the current live broadcast room reaches a set watching time length threshold value; the watching user pays attention to a setting user of the current live broadcast room; the public chat time of the watching user in the current live broadcast room reaches a set chat time threshold; the number of times that the watching user sends out the standard gift in the current live broadcast room reaches a set number threshold; and the sum of the standard gift sent by the watching user in the current live broadcast room reaches a set sum threshold.
The set watching time length threshold value can be 10 minutes or 20 minutes and the like, and can be specifically set according to requirements, and currently, different set watching time length threshold values can be set in different live broadcast rooms.
The setting user can be a main broadcast of the current live broadcast room, or the setting user can also be a customer service of the current live broadcast room, and the setting can be specifically carried out according to requirements.
The public chat time refers to the time of the watching user performing public chat in the current live broadcast room, for example, the effective operation time of the watching user in the public chat window can be counted to confirm the public chat time of the watching user in the current live broadcast room. Specifically, the public chat time may be a continuous public chat time performed by the viewing user in the current live broadcast room; alternatively, the public chat time may be accumulated public chat time performed by the viewing user in the current live broadcast room.
The set chat time threshold can be 5 minutes or 10 minutes, and the like, and can be specifically set according to requirements, and currently, different set chat time thresholds can also be set in different live broadcast rooms.
The standard gift refers to the real gift of the live room. The set time threshold may be 10 times or 20 times, and the like, and may be specifically set according to requirements, and currently, different set time thresholds may also be set in different live broadcast rooms.
The set amount threshold may be an actual amount threshold, or the set amount threshold may be the number of diamonds in the live platform, such as 1000 diamonds.
It can be understood that, by specifically defining the preset behavior standard of the watching user in the current live broadcast room, a basis is provided for judging whether the interaction behavior of the watching user meets the preset behavior standard.
Optionally, the gifting, to the viewing user, a target element that matches the interactive behavior includes: if the interaction line meeting the preset action standard comprises a watching action, the target gift comprises a watching prop; if the interaction behavior meeting the preset behavior standard comprises an attention behavior, the target gift comprises an attention prop; if the interactive line meeting the preset action standard comprises a chat action, the target gift comprises a chat prop; and if the interaction line meeting the preset action standard comprises a gift sending action, the target element comprises a gift sending prop and/or an identity prop.
Specifically, if the number of times that the watching user sends the standard gift in the current live broadcast room reaches a set number threshold, a gift property can be given to the watching user; if the sum of the standard gift sent by the watching user in the current live broadcast room reaches the set sum threshold, the identity prop can be given to the watching user.
It can be understood that, according to different interactive behaviors, when the interactive behavior of the viewing user meets the preset behavior standard, the target element matched with the interactive behavior is presented to the viewing user.
S230, if the number of the target elements sent by the current live broadcast room reaches a set number threshold, broadcasting the broadcast information corresponding to the target elements in the in-station live broadcast room; wherein the on-site live broadcast room comprises a current live broadcast room.
In some embodiments, in order to reduce the pressure of the background server on processing the behavior data of the viewing user, a plurality of servers with different functions may be adopted to monitor the behavior data of the viewing user respectively for different interaction behaviors of the viewing user.
See fig. 3 for a schematic illustration of a live system. In the figure, the server of the live broadcast system can be divided into a live broadcast server, an attention server, a gift delivery server, a prop server and a broadcast server according to functions. The live broadcast server is used for monitoring the watching duration of the watching user in the current live broadcast room, the attention server is used for monitoring whether the watching user pays attention to the anchor broadcast of the current live broadcast room, and the gift sending server is used for monitoring the gift sending times and the gift sending amount of the watching user in the current live broadcast room. If the interaction behavior of the watching user reaches the preset behavior standard, the property server can be called to send the relevant properties to the terminal of the watching user for displaying, and after the properties in the live broadcast room are sent out and reach the preset quantity threshold, the broadcast server can be called to display the corresponding broadcast information at each live broadcast client.
The embodiment of the application is based on the embodiment, and the interactive behavior is specifically refined and comprises at least one of watching behavior, attention behavior, chatting behavior and gift sending behavior; by the technical scheme, the interactive behaviors generated by the watching users in the live broadcast room are monitored, the monitoring comprises at least one of watching behaviors, attention behaviors, chat behaviors and gift sending behaviors, when the interactive behaviors of the watching users meet preset behavior standards, target elements matched with the interactive behaviors can be given to the watching users, the watching users can send the target elements to interact with the anchor broadcast after obtaining the target elements, so that more watching users can participate in the interaction of the live broadcast room, the participation threshold of the interaction of the watching users in the live broadcast room is reduced, and the interactive atmosphere and the participation degree of the users in the live broadcast room are improved.
EXAMPLE III
Fig. 4 is a flowchart of a live broadcast interaction method provided in the third embodiment of the present application, and this embodiment is an optimization of the foregoing scheme based on the foregoing embodiment.
Further, the broadcast content is refined to that "the broadcast information includes at least one of the following information contents: the link of the current live broadcast room, the anchor identification of the current live broadcast room, the type of the target element, the number of the target elements and the identification of the watching user sending out the target elements are used for determining the specific content of the broadcast content.
Wherein explanations of the same or corresponding terms as those of the above-described embodiments are omitted.
Referring to fig. 4, the live broadcast interaction method provided in this embodiment includes:
s310, monitoring the interaction behavior of the watching user in the current live broadcast room.
S320, if the interaction behavior of the watching user meets the preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room within a set time period.
S330, if the number of the target elements sent by the current live broadcast room reaches a set number threshold, broadcasting the broadcast information corresponding to the target elements in the in-station live broadcast room; wherein, the live broadcast room in the station comprises a current live broadcast room, and the broadcast information comprises at least one of the following information contents: the link of the current live broadcast room, the anchor identification of the current live broadcast room, the type of the target element, the number of the target elements and the identification of the watching user sending out the target elements.
The anchor identification may be a personal account or a personal avatar of the anchor on the live platform, and the watching user identification may be a personal account or a personal avatar of the watching user on the live platform.
Optionally, the broadcast information includes at least one of the following information formats: text information, picture information, voice information, and video information.
It can be understood that the information format for broadcasting the broadcast information has various forms, and a single information format for broadcasting the broadcast information can be set according to actual requirements; alternatively, the broadcast information may be broadcast by mixing at least two information formats, such as text information and voice information.
Optionally, if the number of the target elements sent by the current live broadcast room reaches a set number threshold, the broadcasting information corresponding to the target elements is reported in the intra-site live broadcast room, where the broadcasting information includes at least one of the following:
if the number of the watching props, the number of the attention props or the number of the chat props reach a first number threshold value, broadcasting broadcast information associated with the target elements in a common text mode;
if the number of the watching props, the number of the attention props or the number of the chat props reach a second number threshold value, broadcasting the broadcast information associated with the target element in a colorful text mode;
if the number of the gift-sending props or the number of the identity props reaches a third number threshold value, broadcasting broadcast information associated with the target elements in a colorful character mode;
if the number of the watching props, the number of the attention props or the number of the chat props reach a fourth number threshold, broadcasting the broadcast information associated with the target element in a way of setting a user head portrait in association;
and if the number of the gift-sending props or the number of the identity props reaches a fifth number threshold value, broadcasting the broadcast information associated with the target element in a mode of setting head images of the user in an associated mode.
The broadcast method comprises the following steps that (1) common characters show broadcast information in a character mode without any special effect; the colorful characters are broadcast information displayed in a luminous font mode.
The user avatar setting method can be a user avatar of a home broadcaster in a related live broadcast room.
The first number threshold is smaller than the second number threshold, and the second number threshold is smaller than the fourth number threshold, and specifically, values of the first number threshold, the second number threshold, and the fourth number threshold may be set according to actual requirements, for example, the first number threshold, the second number threshold, and the fourth number threshold may be set to 50, 100, and 200, respectively. The third quantity threshold is smaller than the fifth quantity threshold, and values of the third quantity threshold and the fifth quantity threshold may be specifically set according to actual requirements, for example, the third quantity threshold and the fifth quantity threshold may be respectively set to 10 and 20.
It can be understood that when the number of the target elements sent by the current live broadcast room reaches different number thresholds, different forms of broadcast information broadcasting modes can be adopted to broadcast information so as to enhance the interactive atmosphere of the live broadcast room.
In some embodiments, different quantity thresholds may be set for the number of presentation items and the number of identity items for the target element, for example, when the number of presentation items reaches 20, broadcast information associated with the target element in a glaring text manner; or when the number of the identity props reaches 5, broadcasting information related to the target elements in a colorful text mode. Correspondingly, when the number of the gift-sending props reaches 30, broadcasting the broadcast information associated with the target elements in a mode of setting head images of the users in association; or when the number of the identity props reaches 20, broadcasting information related to the target elements in a related set user head portrait mode.
On the basis of the above embodiments, the embodiment of the present application refines the broadcast information to include at least one of the following information contents: the link of the current live broadcast room, the anchor identification of the current live broadcast room, the type of the target element, the number of the target element and the identification of a watching user sending out the target element; through the technical scheme, the interactive situation of the current live broadcast room and the information situation of the live broadcast room can be exposed and shared through the content of the broadcast information broadcasted, so that the interactive atmosphere of the current live broadcast room can be enhanced when the broadcast information corresponding to the target element is broadcasted in the live broadcast room in the station, and meanwhile, the effect of carrying out live broadcast drainage on the current live broadcast room can be played.
Example four
Fig. 5 is a schematic structural diagram of a live broadcast interaction device according to a fourth embodiment of the present application. Referring to fig. 5, an embodiment of the present application provides a live broadcast interaction apparatus, including: a behavior monitoring module 410, a gift giving module 420, and an information broadcasting module 430.
A behavior monitoring module 410, configured to monitor an interaction behavior of a viewing user in a current live broadcast room;
a gift giving module 420, configured to give a target element matching the interaction behavior to the viewing user if the interaction behavior of the viewing user meets a preset behavior standard; wherein the target element is valid in the current live broadcast room for a set period of time;
the information broadcasting module 430 is configured to broadcast, in the intra-site live broadcast room, broadcast information corresponding to the target element if the number of the target elements sent by the current live broadcast room reaches a set number threshold; wherein the on-site live room comprises the current live room.
According to the method and the device, the interaction behavior of the watching user in the current live broadcast room is monitored, and when the interaction behavior of the watching user meets the preset behavior standard, a target element matched with the interaction behavior is presented to the watching user; wherein the target element is valid in the current live broadcast room within a set time period; broadcasting broadcast information corresponding to the target elements in the in-station live broadcast room when the number of the target elements sent by the current live broadcast room reaches a set number threshold; wherein the live broadcast rooms in the station comprise the current live broadcast room; through the technical scheme, the interactive behavior of the watching users in the live broadcast room is monitored, when the interactive behavior of the watching users meets the preset behavior standard, the target elements matched with the interactive behavior are given to the users, namely, the free gifts, and after the watching users acquire the free gifts, the acquired free gifts can be sent out in the live broadcast room, so that more watching users can participate in the interaction of the live broadcast room, the participation threshold of the interaction of the watching users in the live broadcast room is reduced, and the interactive atmosphere and the user participation degree in the live broadcast room are improved.
Further, the interactive behavior includes at least one of a viewing behavior, an attention behavior, a chat behavior, and a gift giving behavior.
Further, the broadcast information includes at least one of the following information contents: the link of the current live broadcast room, the anchor identification of the current live broadcast room, the type of the target element, the number of the target element and the identification of a watching user sending out the target element.
The broadcast information includes at least one of the following information formats: text information, picture information, voice information, and video information.
Further, the interactive behavior of the viewing user meets a preset behavior standard, and includes at least one of the following:
the cumulative live broadcast watching time length of the watching user in the current live broadcast room reaches a set watching time length threshold value;
the watching user pays attention to a setting user of the current live broadcast room;
the public chat time of the watching user in the current live broadcast room reaches a set chat time threshold;
the number of times that the watching user sends out the standard gift in the current live broadcast room reaches a set number threshold;
and the sum of the standard gift sent by the watching user in the current live broadcast room reaches a set sum threshold.
Further, the gifting, to the viewing user, a target element that matches the interaction behavior includes:
if the interaction line meeting the preset action standard comprises a watching action, the target gift comprises a watching prop;
if the interaction behavior meeting the preset behavior standard comprises an attention behavior, the target gift comprises an attention prop;
if the interactive line meeting the preset action standard comprises a chat action, the target gift comprises a chat prop;
and if the interaction line meeting the preset action standard comprises a gift sending action, the target element comprises a gift sending prop and/or an identity prop.
Further, the information broadcasting module 430 includes:
the first broadcasting unit is used for broadcasting the broadcasting information associated with the target element in a common text mode if the number of the watching props, the number of the concerned props or the number of the chatting props reaches a first number threshold value;
the second broadcasting unit is used for broadcasting the broadcasting information related to the target element in a colorful character mode if the number of the watching props, the number of the attention props or the number of the chatting props reaches a second number threshold value;
the third broadcasting unit is used for broadcasting the broadcasting information associated with the target element in a colorful character mode if the number of the gift delivering props or the number of the identity props reaches a third number threshold value;
a fourth broadcasting unit, configured to broadcast, in a manner of setting a user avatar in association, broadcast the broadcast information associated with the target element if the number of the viewing props, the number of the attention props, or the number of the chat props reaches a fourth number threshold;
and the fifth broadcasting unit is used for broadcasting the broadcasting information associated with the target element in a manner of setting the head portrait of the user in an associated manner if the number of the gift delivering props or the number of the identity props reaches a fifth number threshold value.
The live broadcast interaction device provided by the embodiment of the application can execute the live broadcast interaction method provided by any embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE five
Fig. 6 is a schematic structural diagram of an electronic device according to a fifth embodiment of the present disclosure, as shown in fig. 6, the electronic device includes a processor 510, a memory 520, an input device 530, and an output device 540.
The number of processors 510 in the device may be one or more, and one processor 510 is taken as an example in fig. 6; the processor 510, the memory 520, the input device 530 and the output device 540 of the apparatus may be connected by a bus or other means, as exemplified by the bus connection in fig. 6.
The input device 530 is configured to receive an interaction behavior of a viewing user in a current live broadcast room.
And an output device 540, configured to output the broadcast information.
The processor 510 may determine whether the interaction behavior of the watching user in the current live broadcast room meets a preset behavior standard according to the interaction behavior of the watching user in the current live broadcast room input by the input device 530; the target elements matched with the interactive behaviors can be presented to the watching users when the interactive behaviors of the watching users meet preset behavior standards; wherein the target element is valid in the current live broadcast room for a set period of time; whether the number of the target elements sent out by the current live broadcast room reaches a set number threshold value can be judged; broadcast information may also be transmitted to the output device 540 when the number of the target elements sent out by the current live broadcast room reaches a set number threshold, so as to realize that broadcast information corresponding to the target elements is reported in an intra-site live broadcast room, where the intra-site live broadcast room includes the current live broadcast room.
The memory 520 is a computer-readable storage medium and can be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the live broadcast interaction method in the embodiment of the present application (for example, the behavior monitoring module 410, the gift giving module 420, and the information broadcasting module 430 in the live broadcast interaction device). The processor 510 executes various functional applications of the device and data processing by executing software programs, instructions and modules stored in the memory 520, so as to implement the above-mentioned live interaction method.
The memory 520 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, etc. (e.g., the behavior of the viewing user, preset behavior criteria, target elements, set number threshold, broadcast information, etc. as in the above-described embodiments). Further, the memory 520 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, memory 520 may further include memory located remotely from processor 510, which may be connected to devices through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 530 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the apparatus. The output device 540 may include a display device such as a display screen.
EXAMPLE six
A sixth embodiment of the present application further provides a storage medium containing computer-executable instructions, which when executed by a computer processor, perform a live interaction method, the method including:
monitoring the interaction behavior of a watching user in the current live broadcast room;
if the interaction behavior of the watching user meets a preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room for a set period of time;
if the number of the target elements sent by the current live broadcasting room reaches a set number threshold, broadcasting the broadcast information corresponding to the target elements in the in-station live broadcasting room; wherein the on-site live room comprises the current live room.
From the above description of the embodiments, it is obvious for those skilled in the art that the present application can be implemented by software and necessary general hardware, and certainly can be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods described in the embodiments of the present application.
It should be noted that, in the embodiment of the live broadcast interaction apparatus, each unit and each module included in the embodiment are only divided according to functional logic, but are not limited to the above division as long as the corresponding function can be implemented; in addition, specific names of the functional units are only used for distinguishing one functional unit from another, and are not used for limiting the protection scope of the application.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present application and the technical principles employed. It will be understood by those skilled in the art that the present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the application. Therefore, although the present application has been described in more detail with reference to the above embodiments, the present application is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the appended claims.
Claims (10)
1. A live interaction method is characterized by comprising the following steps:
monitoring the interaction behavior of a watching user in the current live broadcast room;
if the interaction behavior of the watching user meets a preset behavior standard, presenting a target element matched with the interaction behavior to the watching user; wherein the target element is valid in the current live broadcast room for a set period of time;
if the number of the target elements sent by the current live broadcasting room reaches a set number threshold, broadcasting the broadcast information corresponding to the target elements in the in-station live broadcasting room; wherein the on-site live room comprises the current live room.
2. The method of claim 1, wherein the interactive behavior comprises at least one of a viewing behavior, an attention behavior, a chat behavior, and a gift-giving behavior.
3. The method of claim 2, wherein the interactive behavior of the viewing user meets a predetermined behavior criterion, comprising at least one of:
the cumulative live broadcast watching time length of the watching user in the current live broadcast room reaches a set watching time length threshold value;
the watching user pays attention to a setting user of the current live broadcast room;
the public chat time of the watching user in the current live broadcast room reaches a set chat time threshold;
the number of times that the watching user sends out the standard gift in the current live broadcast room reaches a set number threshold;
and the sum of the standard gift sent by the watching user in the current live broadcast room reaches a set sum threshold.
4. The method of claim 2, wherein gifting the target elements matching the interactive behavior to the viewing user comprises:
if the interaction line meeting the preset action standard comprises a watching action, the target gift comprises a watching prop;
if the interaction behavior meeting the preset behavior standard comprises an attention behavior, the target gift comprises an attention prop;
if the interactive line meeting the preset action standard comprises a chat action, the target gift comprises a chat prop;
and if the interaction line meeting the preset action standard comprises a gift sending action, the target element comprises a gift sending prop and/or an identity prop.
5. The method of claim 1, wherein the broadcast information comprises at least one of the following information content: the link of the current live broadcast room, the anchor identification of the current live broadcast room, the type of the target element, the number of the target element and the identification of a watching user sending out the target element.
6. The method of claim 1, wherein the broadcast information comprises at least one of the following information formats: text information, picture information, voice information, and video information.
7. The method of claim 4, wherein if the number of the target elements sent by the current live broadcast room reaches a set number threshold, reporting broadcast information corresponding to the target elements in an intra-site live broadcast room comprises at least one of:
if the number of the watching props, the number of the attention props or the number of the chat props reach a first number threshold value, broadcasting broadcast information associated with the target elements in a common text mode;
if the number of the watching props, the number of the attention props or the number of the chat props reach a second number threshold value, broadcasting the broadcast information associated with the target element in a colorful text mode;
if the number of the gift-sending props or the number of the identity props reaches a third number threshold value, broadcasting broadcast information associated with the target elements in a colorful character mode;
if the number of the watching props, the number of the attention props or the number of the chat props reach a fourth number threshold, broadcasting the broadcast information associated with the target element in a way of setting a user head portrait in association;
and if the number of the gift-sending props or the number of the identity props reaches a fifth number threshold value, broadcasting the broadcast information associated with the target element in a mode of setting head images of the user in an associated mode.
8. A live interaction device, comprising:
the behavior monitoring module is used for monitoring the interaction behavior of a watching user in the current live broadcast room;
the gift presenting module is used for presenting a target element matched with the interactive behavior to the watching user if the interactive behavior of the watching user meets a preset behavior standard; wherein the target element is valid in the current live broadcast room for a set period of time;
the information broadcasting module is used for broadcasting the broadcasting information corresponding to the target elements in the in-station live broadcast room if the number of the target elements sent by the current live broadcast room reaches a set number threshold; wherein the on-site live room comprises the current live room.
9. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement a live interaction method as recited in any of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out a live interaction method as claimed in any one of claims 1 to 7.
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