CN112819369A - Planning method and system for enterprise development strategy - Google Patents
Planning method and system for enterprise development strategy Download PDFInfo
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- CN112819369A CN112819369A CN202110205148.9A CN202110205148A CN112819369A CN 112819369 A CN112819369 A CN 112819369A CN 202110205148 A CN202110205148 A CN 202110205148A CN 112819369 A CN112819369 A CN 112819369A
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Abstract
The invention provides a planning method and a system of an enterprise development strategy, which are characterized in that the current internal data of an enterprise and the external data of the environment where the enterprise is located are obtained; developing strategies in an enterprise preset period according to the internal data and the external data; determining a total development target of an enterprise in a preset period according to the development strategy; according to the method for planning the enterprise development strategy, the current internal data of the enterprise and the external data of the environment are collected and analyzed, powerful basic support is provided for strategy planning, a specific general development target is planned for the planned strategy, and a specific implementation scheme is planned according to the general development target, so that the feasibility and the correctness of the strategy are conveniently implemented and considered, the economic benefit of the enterprise is guaranteed, and the sustainable development of the enterprise is facilitated.
Description
Technical Field
The invention relates to a planning method and a planning system for an enterprise development strategy.
Background
The enterprise strategy is that an enterprise selects a proper operation field and products according to self resources and strength according to environmental changes to form self core competitiveness and wins the competition through differentiation, and modern management such as MBA, EMBA and the like thinks that the enterprise strategy is an overall planning process from top to bottom and is divided into contents of a plurality of levels such as a company strategy, a function strategy, a business strategy, a product strategy and the like.
The strategic direction of the enterprise determines the advancing direction of the enterprise in a future period of time and the expected height of the enterprise, the establishment of the strategic direction of the enterprise is the key to whether the enterprise can obtain a place in the future market, and the inventor considers that the importance of the enterprise strategy is needless to say, how to establish the development strategy of the enterprise according to the market demand, the enterprise itself and other reasons is an urgent problem to be solved.
Disclosure of Invention
The invention aims to provide a planning method and a planning system for an enterprise development strategy.
In order to solve the above problems, the present invention provides a method for planning an enterprise development strategy, comprising:
step S1, acquiring current internal data of the enterprise and external data of the environment where the enterprise is located;
step S2, making a development strategy in an enterprise preset period according to the internal data and the external data;
step S3, determining the total development target of the enterprise in a preset period according to the development strategy;
and step S4, making and implementing the implementation scheme in the preset period according to the overall development target.
Further, in the above method, after the step S4, according to the overall development goal, preparing and implementing the embodiments within a preset time period, the method further includes:
step S5, determining whether the enterprise has completed the overall development objective,
if so, returning to step S2;
if not, the process returns to step S1.
Further, in the above method, the current internal data of the enterprise includes: human resource data, financial data, business data, product data, marketing data and comprehensive management data of the enterprise;
external data of the environment in which the enterprise is located, including: market demand data, market competition data, and policy data for the environment in which the enterprise is located.
Further, in the above method, in step S2, the developing strategy in the preset period of the enterprise is formulated according to the internal data and the external data, including:
and formulating a product strategy, a brand marketing strategy, a technology research and development strategy, a financial investment strategy, a comprehensive management strategy and a business planning strategy in an enterprise preset period according to the internal data and the external data.
Further, in the above method, the total development goals of the enterprise within the preset period include: product indicators, brand marketing indicators, technical research and development indicators, financial input indicators, comprehensive management indicators, and business planning indicators.
According to another aspect of the present invention, there is provided a system for planning an enterprise development strategy, comprising:
the data acquisition module 100 is configured to acquire current internal data of an enterprise and external data of an environment where the enterprise is located;
a strategy making module 200, which makes a development strategy in an enterprise preset period according to the internal data and the external data;
the goal making module 300 is used for determining the total development goal of the enterprise in a preset period according to the development strategy;
and an implementation module 400 for making and implementing the implementation in the preset period according to the overall development goal.
Further, in the above system, the method further includes:
the judging module 500 is used for judging whether the enterprise finishes the total development target, and if so, returning to the strategy making module 200; if not, the data is returned to the data acquisition module 100.
Further, in the above system, the current internal data of the enterprise includes: human resource data, financial data, business data, product data, marketing data and comprehensive management data of the enterprise;
external data of the environment in which the enterprise is located, including: market demand data, market competition data, and policy data for the environment in which the enterprise is located.
Further, in the above system, the strategy making module 200 is configured to make a product strategy, a brand marketing strategy, a technology research and development strategy, a financial investment strategy, a comprehensive management strategy and a business planning strategy within a preset period of the enterprise according to the internal data and the external data.
Further, in the above system, the total development goals of the enterprise within a preset period include: product indicators, brand marketing indicators, technical research and development indicators, financial input indicators, comprehensive management indicators, and business planning indicators.
Compared with the prior art, the method and the system have the advantages that the current internal data of the enterprise and the external data of the environment are collected and analyzed, powerful basic support is provided for strategy making, a specific general development target is made for the made strategy, and a specific implementation scheme is made according to the general development target, so that the feasibility and the correctness of the strategy are conveniently implemented and considered, the economic benefit of the enterprise is guaranteed, and the sustainable development of the enterprise is facilitated.
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Fig. 1 is a schematic flowchart illustrating a method for planning an enterprise development strategy according to an embodiment of the present invention;
fig. 2 is a schematic flow chart illustrating a method for planning an enterprise development strategy according to another embodiment of the present invention;
FIG. 3 is a schematic diagram of a system for planning an enterprise strategy development according to the present invention;
100, a data acquisition module; 200. a strategy making module; 300. a target formulation module; 400. an implementation module; 500. and a judging module.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
As shown in fig. 1, the present invention provides a method for planning an enterprise development strategy, which includes:
step S1, acquiring current internal data of the enterprise and external data of the environment where the enterprise is located;
before planning the development strategy of an enterprise, firstly, collecting internal data of the enterprise and external data of the current environment where the enterprise is located, for example, the internal data of the enterprise includes all data related to the enterprise itself, the quantity and the type of the current main products of the enterprise, the market sales and occupation conditions of the main products, the organizational structure of the enterprise, the human resource conditions of the enterprise, the research and development capacity of the enterprise, the financial data of the enterprise, and the like, and the external data includes the demand capacity of the current market for the main products, the competition conditions of similar products in the market, the influence of national policies on the products, and the like;
step S2, making a development strategy in an enterprise preset period according to the internal data and the external data;
the collected internal data and external data are combined to make fundamental support for the formulation and planning of an enterprise development strategy, the enterprise development strategy is not permanent but only used as a development strategy in a preset period of the enterprise in the future, the preset period can be half a year, a year or two years and the like, the length of the preset period is correspondingly adjusted according to the market development condition, and the development strategy of the enterprise comprises a plurality of aspects, such as product, research and development, finance, marketing and the like;
step S3, determining the total development target of the enterprise in a preset period according to the development strategy;
specific total development targets of the enterprise are formulated according to the planned development strategy, such as the improvement of the quantity of products, the improvement of the product market share, the improvement of the total turnover and profit rate, the expansion of an organization structure, the marketing investment and the market reverberation, and whether the development strategy of the enterprise is successful or not is considered through the specific total development targets;
and step S4, making and implementing the implementation scheme in the preset period according to the overall development target.
Specific embodiments are set forth herein in accordance with established overall development objectives, and are to be implemented in each aspect of each division, as fine as possible, so as to be easily implementable by the implementation division.
According to the enterprise development strategy planning method provided by the invention, the current internal data of the enterprise and the external data of the environment are collected and analyzed, so that a powerful basic support is provided for strategy making, a specific general development target is made for the made strategy, and a specific implementation scheme is made according to the general development target, so that the feasibility and the correctness of the strategy are conveniently implemented and considered, the economic benefit of the enterprise is ensured, and the sustainable development of the enterprise is facilitated.
As shown in fig. 2, in an embodiment of the method for planning an enterprise development strategy of the present invention, after the step S4 of making an implementation plan in a preset time period according to the overall development goal and implementing the implementation plan, the method further includes:
step S5, determining whether the enterprise has completed the overall development objective,
if so, returning to step S2;
if not, the process returns to step S1.
After the preset time period is reached, whether the enterprise finishes the specific general development target or not is judged, if yes, the current development strategy meets the requirements of the enterprise and the market, and in the next preset period, the general development target is re-established, more specifically, the general development target is improved by a few and is used as the general development target in the next preset period, and if not, unreasonable parts appear in the development strategy establishment process, internal data and external data are collected again, and a more appropriate development strategy is established again.
In an embodiment of the method for planning an enterprise development strategy of the present invention, the current internal data of the enterprise includes: human resource data, financial data, business data, product data, marketing data and comprehensive management data of the enterprise;
external data of the environment in which the enterprise is located, including: market demand data, market competition data, and policy data for the environment in which the enterprise is located.
In an embodiment of the method for planning an enterprise development strategy of the present invention, in step S2, the method for planning an enterprise development strategy in a preset period according to the internal data and the external data includes:
and formulating a product strategy, a brand marketing strategy, a technology research and development strategy, a financial investment strategy, a comprehensive management strategy and a business planning strategy in an enterprise preset period according to the internal data and the external data.
In an embodiment of the method for planning an enterprise development strategy of the present invention, the total development goals of the enterprise in the preset period include: product indicators, brand marketing indicators, technical research and development indicators, financial input indicators, comprehensive management indicators, and business planning indicators.
As shown in fig. 2, the present invention further provides a planning system for an enterprise development strategy, including:
the data acquisition module 100 is configured to acquire current internal data of an enterprise and external data of an environment where the enterprise is located;
a strategy making module 200, which makes a development strategy in an enterprise preset period according to the internal data and the external data;
the goal making module 300 is used for determining the total development goal of the enterprise in a preset period according to the development strategy;
and an implementation module 400 for making and implementing the implementation in the preset period according to the overall development goal.
In an embodiment of the planning system of enterprise development strategy of the present invention, the system further comprises:
the judging module 500 is used for judging whether the enterprise finishes the total development target, and if so, returning to the strategy making module 200; if not, the data is returned to the data acquisition module 100.
In an embodiment of the system for planning an enterprise development strategy of the present invention, the current internal data of the enterprise includes: human resource data, financial data, business data, product data, marketing data and comprehensive management data of the enterprise;
external data of the environment in which the enterprise is located, including: market demand data, market competition data, and policy data for the environment in which the enterprise is located.
In an embodiment of the system for planning the enterprise development strategy of the present invention, the strategy making module 200 is used for making a product strategy, a brand marketing strategy, a technical research and development strategy, a financial investment strategy, a comprehensive management strategy and a business planning strategy in a preset period of an enterprise according to internal data and external data.
In an embodiment of the planning system for enterprise development strategy of the present invention, the total development targets of the enterprise in the preset period include: product indicators, brand marketing indicators, technical research and development indicators, financial input indicators, comprehensive management indicators, and business planning indicators.
In summary, the present invention obtains the current internal data of the enterprise and the external data of the environment where the enterprise is located; developing strategies in an enterprise preset period according to the internal data and the external data; determining a total development target of an enterprise in a preset period according to the development strategy; according to the method for planning the enterprise development strategy, the current internal data of the enterprise and the external data of the environment are collected and analyzed, powerful basic support is provided for strategy planning, a specific general development target is planned for the planned strategy, and a specific implementation scheme is planned according to the general development target, so that the feasibility and the correctness of the strategy are conveniently implemented and considered, the economic benefit of the enterprise is guaranteed, and the sustainable development of the enterprise is facilitated.
According to the enterprise development strategy planning method provided by the invention, the current internal data of the enterprise and the external data of the environment are collected and analyzed, so that a powerful basic support is provided for strategy making, a specific general development target is made for the made strategy, and a specific implementation scheme is made according to the general development target, so that the feasibility and the correctness of the strategy are conveniently implemented and considered, the economic benefit of the enterprise is ensured, and the sustainable development of the enterprise is facilitated.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. A method for planning an enterprise strategy, comprising:
step S1, acquiring current internal data of the enterprise and external data of the environment where the enterprise is located;
step S2, making a development strategy in an enterprise preset period according to the internal data and the external data;
step S3, determining the total development target of the enterprise in a preset period according to the development strategy;
and step S4, making and implementing the implementation scheme in the preset period according to the overall development target.
2. The method for planning an enterprise development strategy according to claim 1, wherein step S4, after the implementation of the embodiment in the preset period is established according to the overall development goal, further comprises:
step S5, determining whether the enterprise has completed the overall development objective,
if so, returning to step S2;
if not, the process returns to step S1.
3. The method for strategic planning of enterprise development according to claim 1, wherein said current internal data of said enterprise comprises: human resource data, financial data, business data, product data, marketing data and comprehensive management data of the enterprise;
external data of the environment in which the enterprise is located, including: market demand data, market competition data, and policy data for the environment in which the enterprise is located.
4. The method for planning an enterprise development strategy according to claim 1, wherein the step S2 of developing the development strategy in a preset period of the enterprise based on the internal data and the external data comprises:
and formulating a product strategy, a brand marketing strategy, a technology research and development strategy, a financial investment strategy, a comprehensive management strategy and a business planning strategy in an enterprise preset period according to the internal data and the external data.
5. The method for planning an enterprise development strategy of claim 1 wherein the total development goals of the enterprise over a predetermined period of time include: product indicators, brand marketing indicators, technical research and development indicators, financial input indicators, comprehensive management indicators, and business planning indicators.
6. A system for strategic planning of enterprise development, comprising:
the data acquisition module 100 is configured to acquire current internal data of an enterprise and external data of an environment where the enterprise is located;
a strategy making module 200, which makes a development strategy in an enterprise preset period according to the internal data and the external data;
the goal making module 300 is used for determining the total development goal of the enterprise in a preset period according to the development strategy;
and an implementation module 400 for making and implementing the implementation in the preset period according to the overall development goal.
7. The strategic planning system of enterprise development as recited in claim 6, further comprising:
the judging module 500 is used for judging whether the enterprise finishes the total development target, and if so, returning to the strategy making module 200; if not, the data is returned to the data acquisition module 100.
8. The strategic planning system of enterprise development as recited in claim 6, wherein said current internal data of said enterprise comprises: human resource data, financial data, business data, product data, marketing data and comprehensive management data of the enterprise;
external data of the environment in which the enterprise is located, including: market demand data, market competition data, and policy data for the environment in which the enterprise is located.
9. The system for planning an enterprise development strategy according to claim 6, wherein the strategy planning module 200 is adapted to plan a product strategy, a brand marketing strategy, a technical development strategy, a financial investment strategy, a comprehensive management strategy and a business planning strategy within a predetermined period of the enterprise based on the internal data and the external data.
10. The strategic planning system of enterprise development as claimed in claim 6, wherein said overall goal of development of said enterprise over a predetermined period of time comprises: product indicators, brand marketing indicators, technical research and development indicators, financial input indicators, comprehensive management indicators, and business planning indicators.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110503337A (en) * | 2019-08-26 | 2019-11-26 | 付强 | A kind of business strategy small watersheds, method |
| CN111429032A (en) * | 2020-04-21 | 2020-07-17 | 田治宇 | Systematic analysis method for guiding enterprise to make global strategy |
| CN111932073A (en) * | 2020-07-09 | 2020-11-13 | 华与华(上海)商学教育科技有限公司 | Enterprise strategy making method |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109858803A (en) * | 2019-01-28 | 2019-06-07 | 北京优识卓越咨询有限公司 | A kind of architecture analysis method for instructing enterprise's formulation overall situation strategic |
| CN110503337A (en) * | 2019-08-26 | 2019-11-26 | 付强 | A kind of business strategy small watersheds, method |
| CN111429032A (en) * | 2020-04-21 | 2020-07-17 | 田治宇 | Systematic analysis method for guiding enterprise to make global strategy |
| CN111932073A (en) * | 2020-07-09 | 2020-11-13 | 华与华(上海)商学教育科技有限公司 | Enterprise strategy making method |
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