CN112734456A - Intelligent advertisement aggregation system - Google Patents

Intelligent advertisement aggregation system Download PDF

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Publication number
CN112734456A
CN112734456A CN202011563360.4A CN202011563360A CN112734456A CN 112734456 A CN112734456 A CN 112734456A CN 202011563360 A CN202011563360 A CN 202011563360A CN 112734456 A CN112734456 A CN 112734456A
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advertisement
platform
party
sdk
developer
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陈彦城
曹飞
钟仁方
陈坤
程炬豪
王松松
陶冶明
路卿
薛程鸿
郝文凯
陈雄伟
胡泽杰
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Hangzhou Mochu Technology Co ltd
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Hangzhou Mochu Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

The invention discloses an intelligent advertisement aggregation system, which comprises an aggregated advertisement SDK and an aggregated advertisement management end; the aggregation advertisement SDK is used for performing protocol mapping processing on the acquired SDK packets of the plurality of third-party advertisement platforms to obtain a plurality of third-party SDK packets of the same standard, and packaging the obtained SDK packets of the plurality of third parties of the same standard; the aggregated advertisement management terminal is used for collecting third-party platform information required by the developer platform, calling the SDK package interfaces of the packaged third parties according to the collected information, and issuing the SDK package of the third-party platform required by the developer platform. According to the invention, the SDK packages of a plurality of third parties are integrated, so that the data of a plurality of third party advertisement platforms are called by a developer platform only by the system, and the system can define different matching strategies according to the requirements of the developer, thereby obtaining an optimal scheme with reasonable flow matching, high filling rate and high yield.

Description

Intelligent advertisement aggregation system
Technical Field
The invention relates to the technical field of internet advertisements, in particular to an intelligent advertisement aggregation system.
Background
In the advertisement service, a mobile internet application developer needs to present an advertisement in its own application, usually requests a corresponding advertisement platform to complete an advertisement presentation function by embedding an advertisement Software Development Kit (SDK), and currently, the method for implementing the function is to embed an SDK of a single advertisement platform to present an advertisement of the advertisement platform, and the other method is to embed SDKs of multiple advertisement platforms, and the embedded SDK is deployed and presented by an aggregated SDK.
With the above manner, a developer requests an advertisement of a single advertisement platform by embedding an advertisement SDK of the advertisement platform to present the advertisement of the corresponding advertisement platform in its own app, thereby obtaining revenue from the advertisement platform. This type of embedding has a significant disadvantage in that only a single advertising platform is embedded, and when an advertising request is initiated, the advertising platform may not have advertisements, or appropriate advertising resources have been fully rendered on the device, resulting in an inability to render advertisements, naturally with a low advertising fill rate and with less revenue being available than is ideal.
When a user wants to obtain advertisements of other advertisement platforms, the user needs to access the SDKs of the other advertisement platforms through the other platforms, and the operation is complex.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provides a smart advertisement aggregation system.
In order to achieve the purpose, the invention adopts the following technical scheme:
an intelligent advertisement aggregation system comprises an aggregation advertisement SDK and an aggregation advertisement management end;
the aggregation advertisement SDK is used for performing protocol mapping processing on the acquired SDK packets of the plurality of third-party advertisement platforms to obtain a plurality of third-party SDK packets of the same standard, and packaging the obtained SDK packets of the plurality of third parties of the same standard;
the aggregated advertisement management terminal is used for collecting third-party platform information required by the developer platform, calling the SDK package interfaces of the packaged third parties according to the collected information, and issuing the SDK package of the third-party platform required by the developer platform.
Furthermore, the aggregate advertisement management end comprises a flow management module, an advertisement platform management module, a display data module and a delivery management module;
the advertisement platform management module is used for managing the weights of a plurality of third-party advertisement platforms and different accounts corresponding to the third-party advertisement platforms and the developer platform;
the flow management module is used for associating the third-party advertisement platform with the developer platform and configuring the flow proportion of different third-party platforms for the developer platform;
the data display module is used for collecting and displaying the advertisement effect data of each third-party platform, analyzing the displayed advertisement effect data of each third-party platform and calculating the successful filling rate of the developer platform;
and the release management module is used for issuing an SDK package of the third-party platform matched with the developer platform according to the third-party platform information required by the developer platform.
Further, the aggregated advertisement management terminal further comprises a data analysis module for analyzing according to the data related to the developer platform and reported by the aggregated advertisement SDK and the data generated after the third-party advertisement platform issues.
Furthermore, the flow proportion of different third-party platforms configured in the flow management module is that the flow under each developer platform is grouped according to time, brand and network factors, and a platform weight parameter and a priority parameter are automatically generated according to advertisement data generated by grouping.
Furthermore, the analysis of the displayed advertisement effect data of each third-party platform in the data display module is to automatically analyze the advertisement attribute of the high-income third-party platform through the displayed income data, and recommend other advertisements with the same attribute in the third-party platform to perform traffic optimization.
Furthermore, the issuing of the third-party platform SDK package adapted to the developer platform in the delivery management module further includes analyzing attributes of the target media point location corresponding to the developer platform according to delivery effect data uploaded by the developer platform, and adjusting the style of the target media point location, the advertisement receiving platform and the flow ratio according to the analyzed attribute result.
Further, the delivery management module delivers the advertisement to a corresponding position of the developer platform according to advertisement materials of advertisement type, delivery purpose, crowd orientation and frequency control required by the developer platform.
Compared with the prior art, the system integrates the SDK packages of the plurality of third parties, the data of the advertisement platforms of the plurality of third parties are called by the developer platform only by the system, and the system can define different matching strategies according to the requirements of the developer to obtain an optimal scheme which not only has reasonable flow matching, but also has high filling rate and high yield.
Drawings
Fig. 1 is a block diagram of a smart advertisement aggregation system according to an embodiment.
Detailed Description
The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
The invention aims to provide an intelligent advertisement aggregation system and a delivery method aiming at the defects of the prior art.
Example one
The embodiment provides an intelligent advertisement aggregation system, as shown in fig. 1, including an aggregated advertisement SDK and an aggregated advertisement management end;
the aggregation advertisement SDK is used for performing protocol mapping processing on the acquired SDK packets of the plurality of third-party advertisement platforms to obtain a plurality of third-party SDK packets of the same standard and packaging the obtained SDK packets of the plurality of third parties of the same standard;
and the aggregation advertisement management end is used for acquiring the third-party platform information required by the developer platform, calling the SDK package interfaces of the packaged third parties according to the acquired information, and issuing the SDK package of the third-party platform required by the developer platform.
In the aggregation advertisement SDK, firstly registering an account number of a webpage related to a third-party platform, then downloading an open SDK package in the webpage after the registration is completed, then uniformly performing protocol mapping processing on the obtained SDK packages of the plurality of third-party platforms to obtain the SDK packages of the plurality of third parties with the same standard, and packaging the obtained SDK packages of the plurality of third parties with the same standard.
The purpose of performing protocol mapping processing on the SDK packets of the third parties is that the protocols of the SDK packets may be different, and the SDK packets are converted into a uniform protocol, so that the SDK packets can be directly obtained by subsequent developers.
The SDK of the third party is the SDK of hundredth, tenuous, etc., and the protocol mapping processing is carried out by converting different protocols into the same protocol through the adapter.
In the aggregation advertisement management end, the aggregation advertisement management end is equivalent to a core module in a system, when SDK packets of a plurality of third parties are converted into SDK packets of the same protocol through adapters, interfaces of the SDK packets are connected with the core module, when a developer platform wants to acquire an interface of a certain third party, the developer platform directly accesses the core module, and then the needed SDK packets of the third parties can be acquired through the core module.
The aggregate advertisement management end comprises a flow management module, an advertisement platform management module, a display data module and a delivery management module.
The advertisement platform management module is used for managing the weights of the plurality of third-party advertisement platforms and different accounts corresponding to the third-party advertisement platforms and the developer platform;
according to a putting result, a weight value of each third-party advertisement platform relative to the developer platform can be calculated, and the weight values are managed so as to provide different third-party advertisement platforms for different developer platforms.
Different accounts corresponding to the third-party advertisement platforms and the developer platform, namely, the developer obtains different accounts from the third-party platform in advance, according to the weight of the third-party platform in the advertisement platform management module, the advertisement issuing proportion of the account bound with the high-weight platform is improved, meanwhile, the advertisement effect data under different accounts are analyzed, and the weight of the third-party platform is adversely affected.
The flow management module is used for associating the third-party advertisement platform with the developer platform and configuring the flow proportion of different third-party platforms for the developer platform;
the flow proportion of different third-party platforms configured in the flow management module is that the flow under each developer platform is grouped according to time, brand and network factors, and a platform weight parameter and a priority parameter are automatically generated according to advertisement data generated by grouping.
The third-party advertisement platform and the developer platform are associated, the flow proportion of the three-party platform obtained by the developer is influenced by the weight parameter and the priority parameter generated in the past and the currently set grouping flow, and the flow management module can adjust the flow distribution strategy in real time according to the generated advertisement data.
The data display module is used for collecting and displaying the advertisement effect data of each third-party platform, analyzing the displayed advertisement effect data of each third-party platform and calculating the successful filling rate of the developer platform;
the data display module analyzes the displayed advertisement effect data of each third-party platform, namely automatically analyzes the advertisement attribute of the high-income third-party platform through the displayed income data, and recommends other advertisements with the same attribute in the third-party platform to carry out flow optimization.
The data with high filling rate and high profit has specific attribute, the analysis display number reaches a certain magnitude in the data display module, the frequency control is set at a certain specific type advertisement position of a certain numerical value, if the attribute with the characteristic conforming to the data with high filling rate and high profit is obtained, the weight of the advertisement position in the flow configuration module can be advanced, and therefore the advertisement data of the platform is optimized.
And the release management module is used for issuing the SDK package of the third-party platform matched with the developer platform according to the third-party platform information required by the developer platform.
And after the release management module issues the SDK packet of the third-party platform matched with the developer platform, analyzing the attribute of the target media point location corresponding to the developer platform according to the release effect data uploaded by the developer platform, and adjusting the style of the target media point location, the advertisement receiving platform and the flow ratio according to the analyzed attribute result.
The delivery management module is used for delivering the advertisements to the corresponding positions of the developer platform according to the advertisement materials of the advertisement types, the delivery purposes, the crowd orientation, the frequency control and the like required by the developer platform.
The aggregated advertisement management terminal also comprises a data analysis module which is used for analyzing according to the data which is reported by the aggregated advertisement SDK and related to the developer platform and the data which is generated after the third party advertisement platform issues.
For example, the delivery management module is used for delivering shoe and clothes advertisements, the delivered data can be analyzed, if the conversion rate of parameters of male, 20-30 years old, a first-line city and the screen opening type is good in delivery, the next delivery continues the strategy of this time, if the conversion rate is not good enough, the delivery strategy is continuously optimized, the advertisement type, the delivery purpose, the crowd orientation, the frequency control and the like are adjusted, high benefits are finally obtained, and the optimal flow of which advertisement position can be found, so that the configuration of the flow management module is adjusted, and the flow is optimized.
Compared with the prior art, the system integrates the SDK packages of the plurality of third parties, so that the data of the advertisement platforms of the plurality of third parties can be called by the developer platform only according to the system, and the system can define different proportioning strategies according to the requirements of the developer to obtain an optimal scheme which not only has reasonable flow proportioning, but also has high filling rate and high yield.
After the data of the delivery management module is analyzed, the style of media point positions, an advertisement receiving platform and flow ratio can be influenced, the flow management module is influenced by the delivery data of the delivery management module, the platform weight parameters of the advertisement platform management module and the advertisement effect analysis data in the data display module, the data generated by the flow management module can influence the platform weight of the advertisement management module in a reverse mode, high-quality advertisement positions in the flow management module can be recommended to the delivery management module, the delivery data of the delivery management module can be optimized, and meanwhile the advertisement delivery data are displayed in the data display module. Therefore, the flow management module is the core of the strategy of the invention, other modules not only influence the flow management module, but also are influenced by the flow management module, and the modules supplement each other.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (7)

1. An intelligent advertisement aggregation system is characterized by comprising an aggregation advertisement SDK and an aggregation advertisement management end;
the aggregation advertisement SDK is used for performing protocol mapping processing on the acquired SDK packets of the plurality of third-party advertisement platforms to obtain a plurality of third-party SDK packets of the same standard, and packaging the obtained SDK packets of the plurality of third parties of the same standard;
the aggregated advertisement management terminal is used for collecting third-party platform information required by the developer platform, calling the SDK package interfaces of the packaged third parties according to the collected information, and issuing the SDK package of the third-party platform required by the developer platform.
2. The intelligent advertisement aggregation system according to claim 1, wherein the aggregation advertisement management end comprises a traffic management module, an advertisement platform management module, a display data module and a delivery management module;
the advertisement platform management module is used for managing the weights of a plurality of third-party advertisement platforms and different accounts corresponding to the third-party advertisement platforms and the developer platform;
the flow management module is used for associating the third-party advertisement platform with the developer platform and configuring the flow proportion of different third-party platforms for the developer platform;
the data display module is used for collecting and displaying the advertisement effect data of each third-party platform, analyzing the displayed advertisement effect data of each third-party platform and calculating the successful filling rate of the developer platform;
and the release management module is used for issuing an SDK package of the third-party platform matched with the developer platform according to the third-party platform information required by the developer platform.
3. The system of claim 2, wherein the syndication ad manager further comprises a data analysis module configured to analyze data related to the developer platform and data generated after the data is delivered by the third party ad platform, which are reported by the syndication ad SDK.
4. The system of claim 2, wherein the traffic proportion of the different third party platforms configured in the traffic management module is that traffic under each developer platform is grouped according to time, brand, and network factors, and advertisement data generated according to the grouping automatically generates platform weight parameters and priority parameters.
5. The system of claim 4, wherein the analyzing of the displayed advertisement effectiveness data of each third-party platform in the data display module is to automatically analyze the advertisement attribute of the high-profit third-party platform according to the displayed profit data, and recommend other advertisements with similar attributes in the third-party platform to perform traffic optimization.
6. The system of claim 5, wherein the issuing of the SDK package of the third-party platform adapted to the developer platform in the placement management module further comprises analyzing attributes of the target media point location corresponding to the developer platform according to the placement effect data uploaded by the developer platform, and adjusting a style of the target media point location, an advertisement receiving platform, and a traffic ratio according to an analyzed attribute result.
7. The system of claim 5, wherein the placement management module is configured to place the advertisement in a location corresponding to the developer platform according to advertisement materials of advertisement type, placement purpose, crowd targeting, and frequency control required by the developer platform.
CN202011563360.4A 2020-12-25 2020-12-25 Intelligent advertisement aggregation system Pending CN112734456A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113347469A (en) * 2021-06-01 2021-09-03 广州欢网科技有限责任公司 Television APP advertisement playing method, device and system
CN113657940A (en) * 2021-08-20 2021-11-16 深圳墨世科技有限公司 Advertisement dynamic aggregation method and device, terminal equipment and readable storage medium
CN114489836A (en) * 2022-01-10 2022-05-13 宝宝巴士股份有限公司 Method for realizing Android aggregated advertisement SDK

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Publication number Priority date Publication date Assignee Title
CN106447401A (en) * 2016-10-13 2017-02-22 上海拓畅信息技术有限公司 Smart aggregation advertisement platform and advertisement display method
CN109922089A (en) * 2019-04-28 2019-06-21 广东电网有限责任公司 A kind of method for converting protocol and system based on SDK packet
CN111080354A (en) * 2019-12-10 2020-04-28 杭州古点网络科技有限公司 Intelligent mobile advertisement system for dynamically selecting advertisers

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106447401A (en) * 2016-10-13 2017-02-22 上海拓畅信息技术有限公司 Smart aggregation advertisement platform and advertisement display method
CN109922089A (en) * 2019-04-28 2019-06-21 广东电网有限责任公司 A kind of method for converting protocol and system based on SDK packet
CN111080354A (en) * 2019-12-10 2020-04-28 杭州古点网络科技有限公司 Intelligent mobile advertisement system for dynamically selecting advertisers

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113347469A (en) * 2021-06-01 2021-09-03 广州欢网科技有限责任公司 Television APP advertisement playing method, device and system
CN113657940A (en) * 2021-08-20 2021-11-16 深圳墨世科技有限公司 Advertisement dynamic aggregation method and device, terminal equipment and readable storage medium
CN114489836A (en) * 2022-01-10 2022-05-13 宝宝巴士股份有限公司 Method for realizing Android aggregated advertisement SDK

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