CN111080354A - Intelligent mobile advertisement system for dynamically selecting advertisers - Google Patents
Intelligent mobile advertisement system for dynamically selecting advertisers Download PDFInfo
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- CN111080354A CN111080354A CN201911258212.9A CN201911258212A CN111080354A CN 111080354 A CN111080354 A CN 111080354A CN 201911258212 A CN201911258212 A CN 201911258212A CN 111080354 A CN111080354 A CN 111080354A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
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Abstract
The invention discloses an intelligent mobile advertisement system for dynamically selecting advertisers, which comprises an aggregated advertisement SDK, an aggregated advertisement server and an aggregated advertisement management platform, the polymerization advertisement management platform comprises a user management module, a flow main management module, an application management module, an advertisement position management module and a system monitoring module, the aggregate advertisement management platform is used for receiving advertisement data of each application collected and analyzed in the database, and integrating the data of each module, wherein the polymerization advertisement service end is used for receiving the data of the polymerization advertisement management platform and calling a polymerization advertisement SDK interface, the polymerization advertisement SDK comprises a plurality of third party advertisement platforms and a plurality of self-operated advertisement SDKs, and the aggregation advertisement SDK receives the data in the aggregation advertisement management platform, configures and dynamically loads different third-party advertisement positions, and requests different SDK advertisement resources. By integrating a plurality of advertisement platforms and combining the data optimization strategies of the system, a developer can simultaneously integrate a plurality of advertisement resources and define the matching strategies, so that the improvement of the advertisement income of the developer is facilitated.
Description
Technical Field
The invention relates to the field of internet, in particular to an intelligent mobile advertisement system for dynamically selecting advertisers.
Background
With the advent of the mobile era, people do not use APP all the time. Developers of APP require a certain capital investment in order to develop better applications. To maintain balance of revenue and expenditure, revenue is acquired through APP cash-changes. One of the most convenient and fast ways to change presence of mobile applications is to access advertisements. Sdk integrating a certain advertisement platform to obtain the advertisement of the corresponding platform is a simple and easy method. But integrating only a single advertising platform may present the following problems:
1. the advertising unit price of the platform is low.
2. The platform makes certain limitation to the advertisement issuing, and only the same advertisement can be obtained within a certain time. And the same advertisement can be displayed and clicked for many times, and only one income can be obtained.
Because the situation exists, the developer cannot most effectively change the flow of the APP, and higher profit is obtained. To gain even greater revenue, a developer may integrate advertisements sdk for multiple platforms. However, simply integrating multiple sdk is not a good solution for dynamically selecting the most profitable advertising platform to obtain advertisements according to the current situation.
The advertisement platform is for protecting advertiser's rights and interests, takes precautions against unusual advertisement traffic and for reaching the advertising effect maximize, can carry out certain restriction to the show of advertisement usually: if aiming at the same customer, the method can limit certain display times within a certain time range to prevent malicious advertisement clicking behaviors; the corresponding settlement times can be limited by clicking the same advertisement for multiple times by the same client, and the settlement is usually performed only once by repeatedly clicking; the number of times of putting, putting channels, putting amount of a single channel and the like of the same advertisement can be limited within a certain time, and the advertisement resources of the same platform are limited, so that the advertisement display requirements of large-flow application developers can not be met. Therefore, such customers usually receive multiple advertisement platforms to improve the advertisement filling rate of the application so as to meet the needs of the customers, and therefore a batch of aggregate advertisement recipients are also promoted.
The aggregate ad recipient will typically select an ad platform to populate the ad based on the recipient's ad platform quality, the number of ads, and some simple ad presentation algorithm such as polling, random, etc. The method can not be used for solving the problems of advertisement display limitation, incapability of charging due to repeated display, repeated advertisement filling when advertisement resources are insufficient and the like.
Disclosure of Invention
The invention aims to provide an intelligent mobile advertisement system for dynamically selecting advertisers, which integrates multiple advertisement resources and helps developers to realize the improvement of advertisement revenue, aiming at the defects of the prior art.
In order to achieve the purpose, the invention adopts the following technical scheme:
an intelligent mobile advertisement system for dynamically selecting advertisers comprises an aggregated advertisement SDK, an aggregated advertisement service end and an aggregated advertisement management platform, wherein the aggregated advertisement management platform comprises a user management module, a flow main management module, an application management module, an advertisement space management module and a system monitoring module, the aggregated advertisement management platform is used for receiving advertisement data of each application collected and analyzed in a database and integrating data of each module, the aggregated advertisement service end is used for receiving data of the aggregated advertisement management platform and calling an aggregated advertisement SDK interface, the aggregated advertisement SDK comprises a plurality of third-party advertisement platforms and a plurality of self-operation advertisement SDKs, and the aggregated advertisement SDKs are used for receiving data in the aggregated advertisement management platform, configuring different third-party advertisement spaces and dynamically loading different SDK advertisement resources.
Further, the third-party advertisement platform predicts future earnings according to historical earnings data statistics and selects the third-party platform to request advertisements according to the future earnings.
Further, the aggregate SDK interface is used for accessing a plurality of third party advertisement platforms and for providing third party advertisements for selection.
Furthermore, the aggregation SDK sets different platform parent classes corresponding to different third-party advertisement platforms.
Further, the advertisement display modes of different forms are selected by the aggregate advertisement management platform and are sent to the aggregate advertisement SDK, and the aggregate advertisement SDK requests corresponding SDK advertisement resources.
Furthermore, the different forms of advertisement display modes comprise screen insertion advertisements, pop-up advertisements or banner advertisements.
By adopting the technical scheme of the invention, the invention has the beneficial effects that: compared with the prior art, the system provided by the invention has the advantages that by integrating a plurality of advertisement platforms and combining the data optimization strategies of the system, developers can simultaneously integrate a plurality of advertisement resources and define the matching strategies, and the improvement of advertisement benefits of the developers is facilitated.
Drawings
Fig. 1 is a block diagram of an intelligent mobile advertising system for dynamically selecting an advertiser according to the present invention.
Detailed Description
Specific embodiments of the present invention will be further described with reference to the accompanying drawings.
An intelligent mobile advertisement system for dynamically selecting advertisers comprises an aggregate advertisement SDK, an aggregate advertisement service end and an aggregate advertisement management platform, the polymerization advertisement management platform comprises a user management module, a flow main management module, an application management module, an advertisement position management module and a system monitoring module, the aggregate advertisement management platform is used for receiving advertisement data of each application collected and analyzed in the database, and integrating the data of each module, wherein the polymerization advertisement service end is used for receiving the data of the polymerization advertisement management platform and calling a polymerization advertisement SDK interface, the polymerization advertisement SDK comprises a plurality of third party advertisement platforms and a plurality of self-operated advertisement SDKs, the syndicated ad SDK receives data in the syndicated ad management platform and configures dynamically loaded different third party ad slots, and different SDK advertisement resources are requested, so that the profit maximization is achieved, and the repeated advertisement display condition is reduced.
And the third-party advertisement platform predicts future income according to historical income data statistics and selects a third-party platform to request advertisements according to the future income.
The aggregation SDK interface is used for accessing a plurality of third party advertisement platforms and providing third party advertisements for selection.
And the aggregation SDK sets different platform parent classes corresponding to different third-party advertisement platforms.
And the advertisement display modes of different forms are selected by the aggregate advertisement management platform and are sent to the aggregate advertisement SDK, and the corresponding SDK advertisement resources are requested by the aggregate advertisement SDK.
The different forms of advertisement display modes comprise screen insertion advertisements, pop-up screen advertisements or banner advertisements.
The system of the invention achieves a required small margin through the visualization model and data trend prediction analysis: and predicting the subsequent profit trend according to the profit trend of each third-party advertisement platform in combination with historical data, and dynamically selecting a third party with the highest benefit to request advertisement resources by comparing the benefits of each third-party advertisement platform. The user can also specify the advertisement request quantity ratio of each third-party advertisement platform.
The data trend prediction is realized by adopting a primary exponential smooth prediction and a secondary exponential smooth prediction algorithm, and the smooth constant is tentatively 0.5. And selecting the three-party platform with the maximum predicted income to request the advertisement resource by predicting the secondary exponential smoothing value of the current period of the historical advertisement income of each three-party platform.
The SDK refers to a software development kit, which is generally a collection of development tools used by some software engineers to build application software for a specific software package, software framework, hardware platform, operating system, and the like.
The system can make intelligent decision according to the advertisement issuing characteristics and issuing limits of different platforms, even CPM (thousand-time display revenue) of the advertisement, and dynamically select the system for displaying the advertisement by an advertisement platform according to different time, different display times, different application types and the like so as to achieve the maximization of the application traffic revenue. The system can obtain a large amount of advertisement resources of mobile advertisers such as Admob, Facebook, OpenApi, Inst agar, AppLovin, Unit yAds … … and the like only by connecting any advertiser with the aggregated advertisement platform, and can dynamically select the optimal advertiser according to the intelligent analysis decision platform of the platform, thereby remarkably improving the application advertisement yield.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (6)
1. An intelligent mobile advertisement system for dynamically selecting advertisers is characterized by comprising an aggregate advertisement SDK, an aggregate advertisement server and an aggregate advertisement management platform, the polymerization advertisement management platform comprises a user management module, a flow main management module, an application management module, an advertisement position management module and a system monitoring module, the aggregate advertisement management platform is used for receiving advertisement data of each application collected and analyzed in the database, and integrating the data of each module, wherein the polymerization advertisement service end is used for receiving the data of the polymerization advertisement management platform and calling a polymerization advertisement SDK interface, the polymerization advertisement SDK comprises a plurality of third party advertisement platforms and a plurality of self-operated advertisement SDKs, and the aggregation advertisement SDK receives the data in the aggregation advertisement management platform, configures and dynamically loads different third-party advertisement positions, and requests different SDK advertisement resources.
2. The intelligent mobile advertising system of claim 1, wherein the third party advertising platform predicts future revenue based on historical revenue data statistics and selects the third party platform to request advertisements based on the future revenue.
3. The system of claim 1, wherein the aggregated SDK interface is configured to access a plurality of third party advertising platforms and to provide third party advertising for selection.
4. The system of claim 1, wherein the aggregated SDK has different platform supertypes for different third party advertising platforms.
5. The intelligent mobile advertising system of claim 1, wherein different forms of advertisement display modes selected by the aggregate advertisement management platform are sent to the aggregate advertisement SDK, and the aggregate advertisement SDK requests corresponding SDK advertisement resources.
6. The intelligent mobile advertising system capable of dynamically selecting advertisers as claimed in claim 5, wherein the different forms of advertisement presentation comprise a screen insertion advertisement, a pop-up advertisement or a banner advertisement.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112734456A (en) * | 2020-12-25 | 2021-04-30 | 杭州魔厨科技有限公司 | Intelligent advertisement aggregation system |
| CN113269595A (en) * | 2021-06-23 | 2021-08-17 | 南京网觉软件有限公司 | Advertisement delivery method and system based on real-time prediction ROI |
| CN113347469A (en) * | 2021-06-01 | 2021-09-03 | 广州欢网科技有限责任公司 | Television APP advertisement playing method, device and system |
| CN113657940A (en) * | 2021-08-20 | 2021-11-16 | 深圳墨世科技有限公司 | Advertisement dynamic aggregation method and device, terminal equipment and readable storage medium |
| CN114489836A (en) * | 2022-01-10 | 2022-05-13 | 宝宝巴士股份有限公司 | Method for realizing Android aggregated advertisement SDK |
| CN115828227A (en) * | 2023-01-05 | 2023-03-21 | 荣耀终端有限公司 | Method for identifying advertisement popup, electronic device and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112734456A (en) * | 2020-12-25 | 2021-04-30 | 杭州魔厨科技有限公司 | Intelligent advertisement aggregation system |
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| CN113657940A (en) * | 2021-08-20 | 2021-11-16 | 深圳墨世科技有限公司 | Advertisement dynamic aggregation method and device, terminal equipment and readable storage medium |
| CN114489836A (en) * | 2022-01-10 | 2022-05-13 | 宝宝巴士股份有限公司 | Method for realizing Android aggregated advertisement SDK |
| CN115828227A (en) * | 2023-01-05 | 2023-03-21 | 荣耀终端有限公司 | Method for identifying advertisement popup, electronic device and storage medium |
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