CN112328905A

CN112328905A - Online marketing content pushing method and device, computer equipment and storage medium

Info

Publication number: CN112328905A
Application number: CN202011193315.4A
Authority: CN
Inventors: 马亿凯; 张凯; 魏慕茹; 周璇; 欧光礼
Original assignee: Ping An Life Insurance Company of China Ltd
Current assignee: Ping An Life Insurance Company of China Ltd
Priority date: 2020-10-30
Filing date: 2020-10-30
Publication date: 2021-02-05

Abstract

The application belongs to the technical field of data processing, and provides a method and a device for pushing online marketing content based on WeChat, computer equipment and a computer readable storage medium. According to the method and the system, the contact person information corresponding to the contact person contained in the WeChat address list of the WeChat of the insurance agent associated with the preset WeChat public number is obtained based on the preset WeChat public number, the contact person information is subjected to word segmentation processing based on the contact person information, a plurality of words with the highest word frequency are screened out to serve as labels of the contact person, the client type to which the contact person belongs is identified according to the preset corresponding relation between the preset labels and the preset client type, the preset marketing content corresponding to the client type is obtained according to the client type, the preset marketing content and the pushing mode corresponding to the preset marketing content are sent to the WeChat of the insurance agent, the pushing mode is further displayed to the contact person, and the pertinence of the pushing content is improved.

Description

Online marketing content pushing method and device, computer equipment and storage medium

Technical Field

The present application relates to the field of data processing technologies, and in particular, to a method and an apparatus for pushing online marketing content based on WeChat, a computer device, and a computer-readable storage medium.

Background

In the traditional insurance sales link, the explanation of insurance products of an agent and a client is basically realized on line in the scene until the final signing and issuing is finished. However, as the pace of urban life is faster and faster, the idle time of people except for work is extremely squeezed, and the traditional offline interview mode is stressed on both clients and agents, so that the interview threshold is higher and higher, and the performance of the agents is also greatly limited. Therefore, under the internet era, daily interaction between agents and clients has gradually migrated online, and an online social circle-based business model has become the mainstream, namely, social marketing based on private traffic: the agent builds private flow based on the social circle of the agent, and develops a daily marketing mode based on the private flow, so that the mode is gradually formed and becomes the standard configuration of the new promotion agent.

However, in a scene where most agents operate on an online social circle, content is generally pushed according to their own subjective preferences, and the pushed content is not targeted, which results in low pushing efficiency.

Disclosure of Invention

The application provides a WeChat-based online marketing content pushing method and device, computer equipment and a computer-readable storage medium, which can solve the problem of low marketing content pushing accuracy in the traditional technology.

In a first aspect, the present application provides a method for pushing online marketing content based on WeChat, where the method includes:

acquiring contact person information corresponding to contact persons contained in a WeChat address book of an insurance agent WeChat associated with a preset WeChat public number based on the preset WeChat public number; based on the contact information, performing word segmentation processing on the contact information, and screening out a plurality of words with the highest word frequency as tags of the contact; identifying the client type to which the contact belongs according to the preset corresponding relation among the label, the preset label and the preset client type; acquiring preset marketing content corresponding to the client type according to the client type; and sending the preset marketing content and the pushing mode corresponding to the preset marketing content to the insurance agent WeChat so that the insurance agent pushes the preset marketing content to the contact through the pushing mode.

In a second aspect, the present application further provides an online marketing content pushing apparatus based on WeChat, including: the first acquisition unit is used for acquiring contact person information corresponding to contact persons contained in a WeChat address list of the WeChat of the insurance agent associated with a preset WeChat public number based on the preset WeChat public number; the screening unit is used for carrying out word segmentation processing on the contact information based on the contact information and screening out a plurality of words with the highest word frequency as labels of the contacts; the identification unit is used for identifying the client type to which the contact belongs according to the preset corresponding relation among the label, the preset label and the preset client type; the second acquisition unit is used for acquiring preset marketing content corresponding to the client type according to the client type; and the sending unit is used for sending the preset marketing content and the pushing mode corresponding to the preset marketing content to the insurance agent WeChat so that the insurance agent pushes the preset marketing content to the contact person through the pushing mode.

In a third aspect, the present application further provides a computer device, which includes a memory and a processor, the memory stores a computer program, and the processor implements the steps of the WeChat-based online marketing content pushing method when executing the computer program.

In a fourth aspect, the present application further provides a computer readable storage medium storing a computer program which, when executed by a processor, causes the processor to perform the steps of the WeChat-based online marketing content pushing method.

The application provides a WeChat-based online marketing content pushing method and device, computer equipment and a computer readable storage medium. This application through based on predetermine little letter public number, acquire with contact information that the contact that contains in the little letter address book of insurance agent person little letter that predetermines little letter public number is correlated with, based on contact information is right contact information carries out word segmentation processing to select a plurality of words that word frequency is the highest as contact's label, and according to predetermineeing the label and predetermineeing the preset corresponding relation between the customer type, discernment the affiliated customer type of contact, according to customer type, acquire with the corresponding predetermined marketing content of customer type will predetermine marketing content and the corresponding propelling movement mode of predetermined marketing content sends to insurance agent person little letter, so that insurance agent person passes through the propelling movement mode to the contact propelling movement the predetermined marketing content, for example will predetermine marketing content and the sending target object that predetermined marketing content corresponds send to insurance agent person sends to The agent WeChat is used for prompting the insurance agent to forward the preset marketing content to a sending target object so that the insurance agent forwards the preset marketing content to the sending target object, and the sending target object comprises a WeChat group and a friend circle contained in the WeChat so as to be displayed to the contact person, in the embodiment of the application, based on the application environment corresponding to the WeChat, under the premise that the WeChat of the insurance agent is bound with the public number, the information of the contact person is obtained through the WeChat public number, the information of the contact person is segmented, the segmentation is screened so as to label the contact person, the client type of the contact person is further identified, the preset marketing content is forwarded through the insurance agent aiming at the contact persons with different client types, so that different contents are pushed aiming at different contact persons, and the pertinence of the pushed contents is improved, the method has the advantages that images of different insurance agents for different contacts are created and displayed, targeted online marketing content pushing is achieved, the efficiency of online marketing content pushing can be improved, a created tool is generated by providing intelligent images for the insurance agents, private area flow pools are enlarged for the agents, and the agents are guided to effectively convert flow, so that the efficiency of online marketing is improved, and the utilization of online marketing resources is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic diagram of an application environment of an online marketing content pushing method based on WeChat according to an embodiment of the present application;

fig. 2 is a schematic flowchart of an online marketing content pushing method based on WeChat according to an embodiment of the present application;

fig. 3 is a first sub-flowchart of an online marketing content pushing method based on WeChat according to an embodiment of the present application

FIG. 4 is a second sub-flowchart of a WeChat-based online marketing content pushing method according to an embodiment of the present application

Fig. 5 is a third sub-flowchart of a WeChat-based online marketing content pushing method according to an embodiment of the present application;

fig. 6 is a fourth sub-flowchart of a WeChat-based online marketing content pushing method according to an embodiment of the present application;

fig. 7 is a schematic block diagram of an online marketing content pushing device based on WeChat according to an embodiment of the present application; and

fig. 8 is a schematic block diagram of a computer device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.

Referring to fig. 1, fig. 1 is a schematic diagram of an application environment of an online marketing content pushing method based on WeChat according to an embodiment of the present application. The application environment comprises: 1) the wechat public number is constructed based on the wechat open platform, and based on the wechat open platform, the wechat public number can acquire contact information corresponding to contacts contained in private domain traffic in the wechat of the insurance agent, such as contact information corresponding to wechat names, micro signals, individual signatures and the like of the contacts in the wechat address book. 2) If business data of a contact person contained in the private domain flow of the insurance agent and a company to which the insurance agent belongs occur, contact person information corresponding to the contact person is generated, the contact person information of the contact person is stored in a database of the company to which the insurance agent belongs, namely the contact person information corresponding to the contact person is stored in the database of the company to which the micro-messaging public number belongs, and the contact person information corresponding to the contact person can be obtained from the database by the micro-messaging public number to be used as information for analyzing the user type of the contact person. 3) The WeChat of the insurance agent and the friend circle of the insurance agent based on the WeChat comprise a friend circle, a WeChat group, a video signal and other WeChat-based media which can interact with the contact in the WeChat.

The operation process of the above main bodies is as follows: 1) the method comprises the steps of obtaining a contact person contained in private domain flow in the WeChat of an insurance agent and contact person information corresponding to each contact person through a preset WeChat public number, obtaining the contact person information corresponding to the contact person from other channels according to the contact person, and adopting more contact person information to image and classify the contact person, so that the accuracy of image and classification of the contact person is improved. 2) The preset WeChat public number carries out word segmentation processing on the contact information based on the acquired contact information, and selects a preset number of words with the highest word frequency as tags of the contact; 3) the method comprises the steps that a preset WeChat public number classifies contacts according to labels of the contacts, preset client types and preset labels corresponding to the preset client types to obtain the client types of the clients; 4) and the preset WeChat public number acquires preset marketing content corresponding to the client type according to the client type. 5) The preset WeChat public number sends the contact and the preset marketing content corresponding to the contact to the insurance agent WeChat, prompting the insurance agent to forward, so that the insurance agent forwards the preset marketing content to a friend circle corresponding to the insurance agent, if the preset marketing content is forwarded to the friend circle, and the wechat support is only displayed to the contact persons, a common wechat group is established for the contact persons of the same client type, if the wechat support is forwarded to the wechat group, since the micro-trust groups belong to the same customer type, the preset marketing content can be transmitted specifically aiming at the same customer type, the preset marketing contents are sent in a targeted manner, different preset marketing contents are sent according to different types of client types, different insurance agent images are created for different contacts, and therefore the intelligent image creation of the insurance agents is achieved.

Referring to fig. 2, fig. 2 is a schematic flowchart illustrating an online marketing content pushing method based on WeChat according to an embodiment of the present application. As shown in FIG. 2, the method includes the following steps S21-S25:

s21, acquiring contact person information corresponding to contact persons contained in the WeChat address list of the WeChat of the insurance agent associated with the preset WeChat public number based on the preset WeChat public number.

Specifically, the WeChat of the insurance agent is bound with a preset WeChat public number, the preset WeChat public number can be noted through the WeChat of the insurance agent, so that the WeChat of the insurance agent is bound with the preset WeChat public number, and after the binding, the preset WeChat public number can acquire contact information corresponding to contacts contained in a WeChat address list in the WeChat of the insurance agent based on a WeChat open platform.

Further, in an embodiment, the step of acquiring the contact information corresponding to the contact included in the micro-communication address book of the insurance agent includes:

acquiring WeChat data information corresponding to the contact;

and acquiring preset external channel information corresponding to the contact.

1) the WeChat data information corresponding to the contact person, wherein the WeChat data information comprises the WeChat data information of the contact person, including the WeChat signals of the contact person, and the nickname, the area, the age, the gender and the like contained in the WeChat signals. 2) And the preset external channel data information of the contact relative to the WeChat. If the preset micro-signal public number has the authority of acquiring other external channel data, after the information of the contact is acquired, according to the preset identification of the contact, the preset identification comprises information which can uniquely identify the contact, such as a mobile phone number, a reserved micro-signal and the like, and other data information of the contact is acquired through other external channels. For example, preset external information corresponding to other APPs may be acquired, in an example, if the contact has user information left on the manager APP side, data on the manager APP side may be matched, for example, the user information of the contact on the manager APP side, including policy information, marital status, academic history, family income of the user, is matched through a micro signal. And user information can be acquired from the mobile phone address book.

By acquiring the information of the contact persons as rich as possible, the accuracy of contact of the contact persons can be improved, and therefore the accuracy of pushing the marketing content on line is improved.

S22, based on the contact information, word segmentation processing is carried out on the contact information, and a plurality of words with the highest word frequency are screened out to serve as labels of the contacts.

S23, identifying the client type of the contact according to the preset corresponding relation among the label, the preset label and the preset client type.

Specifically, after the contact information is acquired, word segmentation processing is performed on the contact information to obtain words contained in the contact information, a preset number of words are acquired from the words as target words to obtain tags corresponding to the contacts, and the contacts are assigned to preset client types according to the tags, so that the client types to which the contacts belong are identified. For example, in an example, a preset client type may refer to table 1, and when a preset exclusive keyword included in table 1 is screened out, the contact may be classified into a corresponding client type, where the client type and the exclusive keyword corresponding to the client type in table 1 may be labeled manually, or may be obtained by analyzing big data in the table, and then labeled manually, so as to preset the exclusive keyword for the client type and the client type, and then the label corresponding to the contact is obtained by performing natural language processing on the contact information, and is matched with the exclusive keyword corresponding to the client type, so as to belong the contact to the client type including the label corresponding to the contact, so as to identify the client type to which the contact belongs, and sending preset marketing content corresponding to the client type to the contact person according to the client type of the contact person, so as to create a personal image corresponding to the insurance agent to the contact person.

Table 1

Further, the step of screening out a plurality of words with the highest word frequency as the tags of the contact includes:

counting word frequencies corresponding to the words respectively;

and acquiring words with a preset number from the word frequency as the labels of the contacts according to the sequence from high to low word frequency.

In particular, word frequency, i.e. word frequency, may also be understood as the total number of occurrences of a word. After the contact information is subjected to word segmentation to obtain all the segmented words, the word frequencies corresponding to the words are counted, and a preset number of words are obtained from the word frequencies as target words according to the sequence from high to low.

Furthermore, preset stop words and preset conventional words in the words, such as 'yes' words and words which can not describe the subject meaning, can be eliminated, and therefore the identification accuracy of the target words is improved.

Furthermore, the words appearing in the article title and the article theme can be screened from the words contained in the contact information by combining the article title and the article theme (for example, the paragraphs where the article theme is most described, such as the first paragraph of the article and the last paragraph of the article), and the words with the most frequent words appearing in the article title and the article theme are taken as target words, so that the identification accuracy of the target words is improved.

And S24, acquiring preset marketing content corresponding to the client type according to the client type.

Specifically, for each customer type, corresponding preset marketing content is correspondingly set, for example, for a customer of a tourist type, relevant content related to travel, exit, route, self-driving, travel, hotel and the like in the aspect of travel is matched as associated preset marketing content. And after the client type corresponding to the contact is obtained, obtaining preset marketing content corresponding to the client type according to the client type.

S25, sending the preset marketing content and the pushing mode corresponding to the preset marketing content to the insurance agent WeChat, so that the insurance agent pushes the preset marketing content to the contact through the pushing mode.

Specifically, according to the current functional limitation of the wechat open platform, the wechat public signal platform cannot directly send the preset marketing content to the wechat friend circle of the insurance agent or the wechat circles such as the wechat group, and the wechat public signal can be bound to the wechat of the insurance agent through the wechat open platform, so that based on the push function of the wechat public signal, the preset marketing content and the push mode corresponding to the preset marketing content are sent to the wechat of the insurance agent, so that the insurance agent pushes the preset marketing content to the contact through the push mode, for example, the preset marketing content and the sending target object corresponding to the preset marketing content are prompted to the insurance agent, and then the insurance agent displays the preset marketing content to the wechat friend circle and the wechat group through the wechat display function, and displaying the contact. And, after obtaining with the preset marketing content that customer type corresponds, through insurance agent will preset marketing content send to when friend circles such as friend circle or little letter crowd that insurance agent belongs to, if for sending to friend circle, show the function based on friend circle of little letter, can only show to the contact shows corresponding preset marketing content to other contacts according to the customer type that each corresponds to the realization pushes targeted preset marketing content to different contacts, improves the pertinence of pushing content, through the propelling movement of each contact content, builds different insurance agent's image for different contacts, thereby realizes that insurance agent's intelligent image is built. For example, when performing automatic looping of preset marketing content, the insurance agent can select several preset image creation schemes, including: the social marketing method comprises the following steps that (1) a high-informed member, a sales representative, a part-time treasures mother, an enterprise boss and the like, a preset WeChat public number based on an AI model can create a scheme according to a selected image, agent friend circles are managed automatically in groups, browsing, praise and messages of each client are recorded, potential clues are mined and updated to client labels synchronously, and two core elements are provided for developing social marketing based on private domain flow, wherein the two core elements are private domain flow, namely the veins of the circles on the self line; and the second is content management, namely, the materials used by the agent for circle management. The two complement each other, the agent often needs rich content to continuously operate the private domain flow, and the operation effect also needs to reversely guide the direction of content operation.

In the embodiment of the application, the contact information corresponding to the contact contained in the WeChat address book of the WeChat of the insurance agent associated with the preset WeChat public number is obtained based on the preset WeChat public number, the contact information is subjected to word segmentation processing based on the contact information, a plurality of words with the highest word frequency are screened out to be used as the labels of the contact, the client type of the contact is identified according to the preset corresponding relation between the preset labels and the preset client type, the preset marketing content corresponding to the client type is obtained according to the client type, the preset marketing content and the pushing mode corresponding to the preset marketing content are sent to the WeChat of the insurance agent, so that the insurance agent pushes the preset marketing content to the contact through the pushing mode, in the embodiment of the application, based on the application environment corresponding to the WeChat, on the premise that the WeChat of the insurance agent is bound with the public number, the information of the contact is obtained through the WeChat public number, the information of the contact is segmented, the segmentation is screened to tag the contact, the client type of the contact is further identified, the preset marketing content is forwarded through the insurance agent aiming at the contact with different client types, different contents are pushed aiming at different contacts, the pertinence of the pushing content is improved, images of different insurance agents of different contacts are created and displayed, the targeted online marketing content pushing is realized, the efficiency of the online marketing content pushing can be improved, a tool created by generating intelligent images is provided for the insurance agents, a private area flow pool is enlarged for the agents, and the flow is guided to be effectively converted, therefore, the efficiency of on-line marketing is improved, and the utilization of on-line marketing resources is improved.

Referring to fig. 3, fig. 3 is a first sub-flowchart of a method for pushing online marketing content based on WeChat according to an embodiment of the present application. As shown in fig. 3, in this embodiment, before the step of obtaining the preset marketing content corresponding to the client type, the method further includes:

s31, acquiring preset marketing content, wherein the preset marketing content comprises a merchant webpage, a live broadcast webpage and a preset target article;

s32, labeling the preset marketing content to obtain a target label corresponding to the preset marketing content;

and S33, matching the preset marketing content with a preset customer type according to the target label so as to enable the preset marketing content to be associated with the preset customer type.

Specifically, preset target contents such as a retailer webpage and a live webpage are acquired, a web article can be crawled by a web crawler to serve as a preset target article, the target content and the preset target article serve as preset marketing contents, manual tagging needs to be performed on preset marketing contents which cannot be automatically tagged by computer equipment, such as the live webpage, and the like, the preset marketing contents which can be automatically tagged by the computer equipment, such as the preset target article, the literal contents such as the retailer webpage, and the like, can be automatically tagged by the computer equipment, and can also be automatically tagged by manpower, so that accurate pushing of the preset marketing contents is realized, and marketing efficiency of the preset marketing contents can be improved by pushing of the preset marketing contents in various forms, therefore, the efficiency of on-line marketing is improved, and the utilization of on-line marketing resources is improved.

Referring to fig. 4, fig. 4 is a second sub-flowchart of the method for pushing the on-line marketing content based on WeChat according to the embodiment of the present application. As shown in fig. 4, in this embodiment, the step of tagging the preset marketing content to obtain a target tag corresponding to the preset marketing content includes:

s41, performing word segmentation on the preset marketing content to obtain all words contained in the preset marketing content;

s42, counting word frequency corresponding to each word;

s43, acquiring a preset number of words with high word frequency as initial labels of the articles according to the sequence from top to bottom, and sending the initial labels to a user so that the user revises the labels;

and S44, receiving the revised initial label to obtain a target label corresponding to the marketing content.

Specifically, the preset marketing content is automatically tagged by using computer equipment, the preset marketing content is firstly segmented to obtain all words contained in the preset marketing content, the word frequency corresponding to each word is counted, a preset number of words with high word frequency are obtained according to a sequence from top to bottom to serve as initial tags of the article, the initial tags corresponding to the preset marketing content are obtained, the initial tags are sent to a user to enable the user to revise the tags, the initial tags are revised manually to obtain target tags corresponding to the marketing content, particularly when a large amount of preset marketing content is tagged, the preset marketing content can be automatically tagged by using the computer equipment to improve the tagging efficiency, and the initial tags can be revised manually to obtain more accurate target tags corresponding to the marketing content The initial label is modified manually, so that compared with the method of directly marking the preset marketing content manually, the target label greatly reduces the workload of marking the label, and improves the efficiency and accuracy of the target label corresponding to the preset marketing content.

Referring to fig. 5, fig. 5 is a third sub-flowchart of the method for pushing the on-line marketing content based on WeChat according to the embodiment of the present application. As shown in fig. 5, in this embodiment, the step of segmenting the preset marketing content includes:

s51, acquiring a preset article, and acquiring preset content contained in the preset article, wherein the preset content comprises a head section and a tail section of the preset article;

and S52, performing word segmentation on the preset content.

Specifically, since the subject of the article is generally described by the beginning and the end of the article, the beginning and/or the end of the preset article can be used as preset content, the preset content is mainly segmented, and compared with the whole article, the segmentation of the whole article is performed, so that the workload corresponding to the segmentation is greatly reduced, the segmentation efficiency of the segmentation is improved, and the efficiency of labeling the preset marketing content can be integrally improved.

In one embodiment, the step of obtaining the preset article includes:

crawling a plurality of network articles;

and editing the network article to obtain the preset marketing content.

Specifically, a plurality of network articles on the internet are crawled through a web crawler, relevant contents in the network articles are extracted from the network articles according to preset keywords, and then the extracted relevant contents are intercepted, edited and spliced to generate preset articles corresponding to preset marketing contents. The data surface for obtaining the articles can be improved by crawling the network articles on the Internet, so that rich and wide preset marketing content themes can be obtained, the network articles are edited to obtain the preset marketing content, the target content can be obtained in a targeted manner according to actual needs, the pertinence of the preset marketing content is improved, and the pertinence of content pushing is improved.

In an embodiment, the step of sending the preset marketing content and the sending target object corresponding to the preset marketing content to the insurance agent WeChat includes:

sending the preset marketing content to the friend circle of the insurance agent WeChat and only displaying the preset marketing content to the contact;

and/or sending the preset marketing content to a WeChat group which is established in the WeChat of the insurance agent and is common with the contact person, so as to display the WeChat group to the contact person.

Specifically, will predetermine marketing content and correspond contact suggestion extremely insurance agent, insurance agent can with predetermine marketing content and show at little letter friend circle through little letter display function, and only show extremely the contact, insurance agent also can with predetermine marketing content and show extremely the little letter crowd that the contact belongs to, in order to show extremely the contact shows when little letter crowd, little letter crowd's people has common group label, belongs to common customer type, and all people in little letter crowd can see predetermine marketing content, to all contacts in little letter crowd say, will create common insurance agent image.

Referring to fig. 6, fig. 6 is a fourth sub-flowchart of the method for pushing the WeChat-based online marketing content according to the embodiment of the present application. As shown in fig. 6, in this embodiment, after the step of acquiring the contact information corresponding to the contact included in the wechat address list of the insurance agent wechat associated with the preset wechat public number, the method further includes:

s61, obtaining browsing information corresponding to friend circle information in a friend circle of the insurance agent WeChat by the contact, wherein the browsing information comprises browsing records and praise records of the contact on the friend circle content of the insurance agent;

and S62, updating the client type of the contact according to the browsing information.

Specifically, after the marketing content is pushed for the contact, if the contact is interested in the content displayed by the insurance agent in the friend circle, the contact interacts with the insurance agent through the friend circle, the contact and the insurance agent send the content in the friend circle through the interaction information, for example, the contact obtains browsing information corresponding to the friend circle information of the insurance agent, the browsing information includes browsing records and praise records of the contact on the content of the friend circle of the insurance agent, the client tag corresponding to the contact is periodically refreshed according to the browsing information, the pushed content sent to the contact is synchronously adjusted according to the adjustment of the contact tag, the creation of the shape of the insurance agent is optimized and adjusted, and the modern manager manages the friend circle scene more truly, and mining more transformation clues for the agent, recording browsing, praise and leave messages of each client, mining potential clues and synchronously updating the potential clues into client tags. And content distribution is used as a node, so that clients automatically operating the same label/group in groups are provided for agents, and the operating efficiency is improved. And by means of data tracking and analysis of behavior data of the client, the client is automatically labeled, data backflow closed loop is achieved, more accurate content recommendation is provided for subsequent client operation, and service conversion efficiency is improved.

In one embodiment, the step of sending the preset marketing content to the circle of friends of the insurance agent WeChat and displaying only to the contacts comprises:

and according to the preset time setting, sending the preset marketing content corresponding to the preset time to the friend circle of the insurance agent WeChat at each preset time, and only displaying the preset marketing content to the contact.

Specifically, different preset marketing contents can be sent to the friend circle of the insurance agent for different client types of contacts, the preset marketing contents which belong to the same target person can be sent to the friend circle of the insurance agent at different time for the client types of contacts to be displayed to the contacts, the preset marketing contents are sent to the friend circle at regular frequency, the image creation of the insurance agent can be strengthened, the interaction frequency with the contacts is strengthened, and therefore the flow is guided to be effectively converted, the efficiency of online marketing is improved, and the utilization of online marketing resources is improved. For example, in the case where there are a plurality of different preset marketing contents for each client type, such as articles with different contents, but all belong to creating the same insurance agent image, the preset marketing contents are classified, and then a time axis is superimposed, and different preset marketing contents are sent to a friend circle at different time points, for example: 1) in the morning: strengthening energy, chicken soup and news information, and making every bubble and every face exposed; 2) at noon: sending information related to work and lunch to reflect the effort of the user; 3) at night: the information of human thinking and the social evaluation of the hot text is generated to reflect the growth of the human.

Different preset marketing contents are sent to the friend circle through different frequencies, so that the agent friend circle is automatically operated in groups, an insurance agent image is generated by group matching, the insurance agent image is created, online marketing based on private domain flow is targeted and frequency, pushing efficiency is improved, and further the online operating efficiency based on the private domain flow is improved

It should be noted that, the above-mentioned online marketing content pushing method based on WeChat in each example can recombine the technical features contained in different examples as needed to obtain the combined implementation, but all of them are within the protection scope claimed in the present application.

Referring to fig. 7, fig. 7 is a schematic block diagram of an online marketing content pushing device based on WeChat according to an embodiment of the present application. Corresponding to the above-mentioned online marketing content pushing method based on the WeChat, the embodiment of the present application further provides an online marketing content pushing device based on the WeChat. As shown in fig. 7, the wechat-based online marketing content push apparatus includes a unit for executing the above-described wechat-based online marketing content push method, and may be configured in a computer device. Specifically, referring to fig. 7, the WeChat-based online marketing content pushing apparatus 70 includes a first obtaining unit 71, a filtering unit 72, a recognition unit 73, a second obtaining unit 74, and a sending unit 75.

The first obtaining unit 71 is configured to obtain, based on a preset wechat public number, contact information corresponding to a contact included in a wechat address list of an insurance agent wechat associated with the preset wechat public number;

the screening unit 72 is configured to perform word segmentation processing on the contact information based on the contact information, and screen out a plurality of words with the highest word frequency as tags of the contact;

the identification unit 73 is configured to identify a client type to which the contact belongs according to the preset correspondence between the tag, a preset tag, and a preset client type;

a second obtaining unit 74, configured to obtain preset marketing content corresponding to the customer type according to the customer type;

the sending unit 75 is configured to send the preset marketing content and the pushing manner corresponding to the preset marketing content to the insurance agent WeChat, so that the insurance agent pushes the preset marketing content to the contact through the pushing manner.

In one embodiment, the WeChat-based online marketing content pushing device 70 further comprises:

the third acquisition unit is used for acquiring preset marketing contents, wherein the preset marketing contents comprise a retailer webpage, a live broadcast webpage and a preset target article;

the labeling unit is used for labeling the preset marketing content to obtain a target label corresponding to the preset marketing content;

and the matching unit is used for matching the preset marketing content with a preset client type according to the target label so as to associate the preset marketing content with the preset client type.

In one embodiment, the labeling unit includes:

the first word segmentation subunit is used for segmenting the preset marketing content to obtain all words contained in the preset marketing content;

the statistic subunit is used for counting the word frequency corresponding to each word;

the first obtaining subunit is configured to obtain a preset number of words with high word frequency as initial tags of the article according to a sequence from top to bottom, and send the initial tags to a user so that the user revises the tags;

and the receiving subunit is used for receiving the revised initial label to obtain a target label corresponding to the marketing content.

In one embodiment, the first sub-unit of words comprises:

the second obtaining subunit is configured to obtain a preset article and obtain preset content included in the preset article, where the preset content includes a head segment and a tail segment of the preset article;

and the second word segmentation subunit is used for segmenting the preset content.

a fourth obtaining unit, configured to obtain browsing information corresponding to friend circle information in a friend circle of the insurance agent WeChat from the contact, where the browsing information includes browsing records and approval records of the contact on the content of the friend circle of the insurance agent;

and the updating unit is used for updating the client type of the contact person according to the browsing information.

In an embodiment, the sending unit 75 is specifically configured to send the preset marketing content and the sending target object corresponding to the preset marketing content to the insurance agent WeChat to prompt the insurance agent to forward the preset marketing content to the sending target object, so that the insurance agent sends the preset marketing content to the friend group of the insurance agent WeChat and only displays the preset marketing content to the contact.

In an embodiment, the sending unit 75 is specifically configured to send the preset marketing content and the sending target object corresponding to the preset marketing content to the insurance agent WeChat to prompt the insurance agent to forward the preset marketing content to the sending target object, so that the insurance agent sends the preset marketing content corresponding to the preset time to the friend group of the insurance agent WeChat at each preset time according to the preset time setting, and only displays the preset marketing content to the contact.

It should be noted that, as can be clearly understood by those skilled in the art, the detailed implementation process of the above-mentioned on-line marketing content pushing device based on WeChat and each unit may refer to the corresponding description in the foregoing method embodiment, and for convenience and brevity of description, no further description is provided here.

Meanwhile, the division and connection manner of each unit in the above-mentioned on-line marketing content push device based on the WeChat are only used for illustration, in other embodiments, the on-line marketing content push device based on the WeChat may be divided into different units as required, or each unit in the on-line marketing content push device based on the WeChat may adopt different connection sequences and manners to complete all or part of the functions of the above-mentioned on-line marketing content push device based on the WeChat.

The above-described WeChat-based online marketing content pushing apparatus may be implemented in the form of a computer program that can be run on a computer device as shown in FIG. 8.

Referring to fig. 8, fig. 8 is a schematic block diagram of a computer device according to an embodiment of the present application. The computer device 500 may be a computer device such as a desktop computer or a server, or may be a component or part of another device.

Referring to fig. 8, the computer device 500 includes a processor 502, a memory, which may include a non-volatile storage medium 503 and an internal memory 504, which may also be a volatile storage medium, and a network interface 505 connected by a system bus 501.

The non-volatile storage medium 503 may store an operating system 5031 and a computer program 5032. The computer program 5032, when executed, causes the processor 502 to perform a WeChat-based online marketing content pushing method as described above.

The processor 502 is used to provide computing and control capabilities to support the operation of the overall computer device 500.

The internal memory 504 provides an environment for the operation of the computer program 5032 in the non-volatile storage medium 503, and when the computer program 5032 is executed by the processor 502, the processor 502 can be enabled to execute a method for pushing the above-mentioned WeChat-based online marketing content.

The network interface 505 is used for network communication with other devices. Those skilled in the art will appreciate that the configuration shown in fig. 8 is a block diagram of only a portion of the configuration relevant to the present teachings and does not constitute a limitation on the computer device 500 to which the present teachings may be applied, and that a particular computer device 500 may include more or less components than those shown, or combine certain components, or have a different arrangement of components. For example, in some embodiments, the computer device may only include a memory and a processor, and in such embodiments, the structures and functions of the memory and the processor are consistent with those of the embodiment shown in fig. 8, and are not described herein again.

Wherein the processor 502 is configured to run the computer program 5032 stored in the memory to implement the following steps: acquiring contact person information corresponding to contact persons contained in a WeChat address book of an insurance agent WeChat associated with a preset WeChat public number based on the preset WeChat public number; based on the contact information, performing word segmentation processing on the contact information, and screening out a plurality of words with the highest word frequency as tags of the contact; identifying the client type to which the contact belongs according to the preset corresponding relation among the label, the preset label and the preset client type; acquiring preset marketing content corresponding to the client type according to the client type; and sending the preset marketing content and the pushing mode corresponding to the preset marketing content to the insurance agent WeChat so that the insurance agent pushes the preset marketing content to the contact through the pushing mode.

In one embodiment, the processor 502 further performs the following steps before performing the step of obtaining the preset marketing content corresponding to the customer type:

acquiring preset marketing content, wherein the preset marketing content comprises a merchant webpage, a live broadcast webpage and a preset target article;

labeling the preset marketing content to obtain a target label corresponding to the preset marketing content;

and matching the preset marketing content with a preset customer type according to the target label so as to associate the preset marketing content with the preset customer type.

In an embodiment, when the processor 502 implements the step of tagging the preset marketing content to obtain the target tag corresponding to the preset marketing content, the following steps are specifically implemented:

performing word segmentation on the preset marketing content to obtain all words contained in the preset marketing content;

counting the word frequency corresponding to each word;

acquiring a preset number of words with high word frequency as initial labels of the article according to a sequence from top to bottom, and sending the initial labels to a user so that the user revises the labels;

and receiving the revised initial label to obtain a target label corresponding to the marketing content.

In an embodiment, when the processor 502 implements the step of segmenting the preset marketing content, the following steps are specifically implemented:

acquiring a preset article, and acquiring preset content contained in the preset article, wherein the preset content comprises a head section and a tail section of the preset article;

and performing word segmentation on the preset content.

In an embodiment, after the step of obtaining the contact information corresponding to the contact included in the wechat address list of the insurance agent wechat associated with the preset wechat public number, the processor 502 further implements the following steps:

acquiring browsing information corresponding to friend circle information in a friend circle of the insurance agent WeChat by the contact, wherein the browsing information comprises browsing records and praise records of the contact on the friend circle content of the insurance agent;

and updating the client type of the contact person according to the browsing information.

In an embodiment, when the processor 502 implements the step of the insurance agent forwarding the preset marketing content to the sending target object, so as to display the preset marketing content to the contact, the following steps are specifically implemented:

and sending the preset marketing content to the friend circle of the WeChat of the insurance agent, and only displaying the preset marketing content to the contact.

In an embodiment, when the processor 502 implements the step of sending the preset marketing content to the friend group of the insurance agent WeChat and displaying only to the contact, the following steps are specifically implemented:

It should be understood that in the embodiment of the present Application, the Processor 502 may be a Central Processing Unit (CPU), and the Processor 502 may also be other general-purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, and the like. Wherein a general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.

It will be understood by those skilled in the art that all or part of the processes in the method for implementing the above embodiments may be implemented by a computer program, and the computer program may be stored in a computer readable storage medium. The computer program is executed by at least one processor in the computer system to implement the flow steps of the embodiments of the method described above.

Accordingly, the present application also provides a computer-readable storage medium. The computer-readable storage medium may be a non-volatile computer-readable storage medium or a volatile computer-readable storage medium, the computer-readable storage medium storing a computer program that, when executed by a processor, causes the processor to perform the steps of:

a computer program product which, when run on a computer, causes the computer to perform the steps of the WeChat-based online marketing content pushing method described in the embodiments above.

The computer readable storage medium may be an internal storage unit of the aforementioned device, such as a hard disk or a memory of the device. The computer readable storage medium may also be an external storage device of the device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), etc. provided on the device. Further, the computer-readable storage medium may also include both an internal storage unit and an external storage device of the apparatus.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses, devices and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The storage medium is an entity and non-transitory storage medium, and may be various entity storage media capable of storing computer programs, such as a usb disk, a removable hard disk, a Read-only memory (ROM), a magnetic disk, or an optical disk.

Those of ordinary skill in the art will appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative. For example, the division of each unit is only one logic function division, and there may be another division manner in actual implementation. For example, various elements or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented.

The steps in the method of the embodiment of the application can be sequentially adjusted, combined and deleted according to actual needs. The units in the device of the embodiment of the application can be combined, divided and deleted according to actual needs. In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing an electronic device (which may be a personal computer, a terminal, or a network device) to perform all or part of the steps of the method according to the embodiments of the present application.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the present application, and these modifications or substitutions should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A WeChat-based online marketing content pushing method is characterized by comprising the following steps:

acquiring contact person information corresponding to contact persons contained in a WeChat address book of an insurance agent WeChat associated with a preset WeChat public number based on the preset WeChat public number;

based on the contact information, performing word segmentation processing on the contact information, and screening out a plurality of words with the highest word frequency as tags of the contact;

identifying the client type to which the contact belongs according to the preset corresponding relation among the label, the preset label and the preset client type;

acquiring preset marketing content corresponding to the client type according to the client type;

and sending the preset marketing content and the pushing mode corresponding to the preset marketing content to the insurance agent WeChat so that the insurance agent pushes the preset marketing content to the contact through the pushing mode.

2. The WeChat-based online marketing content pushing method according to claim 1, wherein the step of obtaining the preset marketing content corresponding to the customer type is preceded by the step of:

3. The WeChat-based online marketing content pushing method according to claim 2, wherein the step of tagging the preset marketing content to obtain a target tag corresponding to the preset marketing content comprises:

counting the word frequency corresponding to each word;

4. The WeChat-based online marketing content pushing method according to claim 3, wherein the step of segmenting the preset marketing content includes:

and performing word segmentation on the preset content.

5. The method for pushing marketing content on line based on WeChat according to claim 1, wherein after the step of obtaining the contact information corresponding to the contact included in the WeChat address book of the insurance agent WeChat associated with the preset WeChat public number, the method further comprises:

6. The WeChat-based online marketing content pushing method according to claim 1, wherein the step of the insurance agent forwarding the preset marketing content to the transmission target object so as to display the preset marketing content to the contact person comprises:

7. The WeChat-based on-line marketing content pushing method of claim 6, wherein the step of sending the preset marketing content to the insurance agent WeChat friend circle and displaying only to the contact comprises:

8. An online marketing content pushing device based on WeChat, comprising:

the first acquisition unit is used for acquiring contact person information corresponding to contact persons contained in a WeChat address list of the WeChat of the insurance agent associated with a preset WeChat public number based on the preset WeChat public number;

the screening unit is used for carrying out word segmentation processing on the contact information based on the contact information and screening out a plurality of words with the highest word frequency as labels of the contacts;

the identification unit is used for identifying the client type to which the contact belongs according to the preset corresponding relation among the label, the preset label and the preset client type;

the second acquisition unit is used for acquiring preset marketing content corresponding to the client type according to the client type;

and the sending unit is used for sending the preset marketing content and the pushing mode corresponding to the preset marketing content to the insurance agent WeChat so that the insurance agent pushes the preset marketing content to the contact person through the pushing mode.

9. A computer device, comprising a memory and a processor coupled to the memory; the memory is used for storing a computer program; the processor is adapted to run the computer program to perform the steps of the method according to any of claims 1-7.

10. A computer-readable storage medium, characterized in that the storage medium stores a computer program which, when being executed by a processor, realizes the steps of the method according to any one of claims 1 to 7.