CN112087667A

CN112087667A - Information processing method and device and computer storage medium

Info

Publication number: CN112087667A
Application number: CN202010946552.7A
Authority: CN
Inventors: 李世通; 邱倩
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2020-09-10
Filing date: 2020-09-10
Publication date: 2020-12-15

Abstract

The present disclosure provides an information processing method, apparatus, and computer storage medium, wherein the method includes: acquiring a target media content resource; displaying the target media content, and displaying the associated information in a content picture of the target media content; and responding to the triggering operation aiming at the associated information, and jumping to a display page of the extensible media content corresponding to the associated information. The user side displays the target media content carrying the related information to the user, when the user triggers the related information displayed by the user side, the user side jumps to the display page of the extensible media content corresponding to the target media content, the extensible media content is displayed to the user, the user can directly check the extensible media content corresponding to the target media content, the efficiency of obtaining the extended information is improved, and the time for obtaining the information is saved.

Description

Information processing method and device and computer storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to an information processing method and apparatus, and a computer storage medium.

Background

With the development of internet technology, more and more software meeting the entertainment requirements of users is provided, and currently, many short video software exist to meet the requirements of users for watching videos, and the short video software generally has a limitation on the distribution time of distributed videos.

When a user watches a video through short video software, only the segment information of the media content related to the video can be acquired, and if the user wants to know the detailed content of an event corresponding to the media content, the user needs to search for the media content, so that the operation is complex, the time consumption is long, and the information acquisition efficiency is low.

Disclosure of Invention

The embodiment of the disclosure at least provides an information processing method, an information processing device and a computer storage medium.

In a first aspect, an embodiment of the present disclosure provides an information processing method, where the method includes:

acquiring a target media content resource; the target media content resource comprises target media content and associated information corresponding to the target media content;

displaying the target media content, and displaying the associated information in a content picture of the target media content;

responding to the triggering operation aiming at the associated information, and jumping to a display page of the extensible media content corresponding to the associated information; wherein the malleable media content matches the target media content.

In one possible implementation, the malleable media content is one media content; alternatively, the malleable media content is aggregated media content that includes a plurality of media content, the aggregated media content including at least one media content in each of a plurality of event dimensions.

In a possible implementation manner, in a case where the malleable media content and the target media content are located in different applications APP, jumping to a presentation page of the malleable media content of the target media content in response to a triggering operation for the association information includes:

and responding to the triggering operation aiming at the associated information, and jumping from a display page of a first application displaying the target media content to a display page of a second application displaying the extensible media content.

In a second aspect, an embodiment of the present disclosure further provides an information processing method, where the method includes:

selecting target media contents which accord with extension conditions from the obtained candidate media contents;

determining matching malleable media content for the target media content;

determining associated information corresponding to the target media content based on the extensible media content; and jumping from the display page of the target media content to the display page of the extensible media content after the associated information is triggered.

In one possible implementation, candidate media content is obtained according to the following steps:

recalling the candidate media content from a plurality of media contents by at least one recall means; the recall mode comprises at least one of:

recalling candidate media content marked as hot media content;

recalling candidate media content under the target event type;

the candidate media content within the target domain is recalled.

In one possible implementation, selecting the target media content meeting the extension condition from the acquired candidate media contents comprises:

and selecting target media contents meeting extension conditions from the acquired candidate media contents according to the user behavior information corresponding to the candidate media contents and the attribute information of the candidate media contents.

In one possible implementation, determining matching malleable media content for the target media content includes:

clustering the target media contents based on event information corresponding to the target media contents;

and aiming at any type of clustered target media content, determining extensible media content matched with the type of target media content.

In a possible implementation manner, selecting target media content meeting an extension condition from the acquired candidate media content according to the user behavior information corresponding to the candidate media content and the attribute information of the candidate media content, includes: according to at least one of search information of a user after browsing the candidate media content and comment information of the user after browsing the candidate media content corresponding to the candidate media content, and at least one of the number of the associated media content of the candidate media content, consumption data corresponding to the associated media content of the candidate media content, browsing volume increasing rate of the candidate media content, and index data of the candidate media content under at least one interaction index, selecting target media content meeting at least one of the following extension conditions from the obtained candidate media content:

clustering search contents of a plurality of users after browsing the candidate media contents to obtain at least one type of target search contents; the user search data corresponding to each type of target search content meets a preset condition;

clustering comment contents of a plurality of users after browsing the candidate media contents to obtain at least one type of target comment contents; user comment data corresponding to each type of target comment content meet preset conditions;

at least one of the attribute information of the candidate media content satisfies a corresponding threshold requirement.

determining the correlation degree between the target media content and a plurality of media contents to be matched in the media content library;

and determining extensible media content matched with the target media content based on the determined correlation and the attribute information of the plurality of media contents to be matched.

In a possible implementation manner, before determining the correlation degree between the target media content and the plurality of media contents to be matched in the media content library, the method further includes:

and screening the plurality of media contents to be matched associated with the target event information from the media content library according to the target event information corresponding to the target media content.

In one possible implementation, determining the malleable media content matching the target media content based on the determined relevancy and the attribute information of the plurality of media contents to be matched includes:

determining a plurality of target media contents from the plurality of media contents to be matched based on the determined relevancy and the attribute information of the plurality of media contents to be matched;

aggregating the plurality of target media contents based on the attribute information of the plurality of target media contents and a plurality of preset event dimensions, determining aggregated media contents, and taking the aggregated media contents as the extensible media contents; the aggregate media content includes at least one target media content in each of the plurality of event dimensions.

In one possible embodiment, determining the correlation between the target media content and a plurality of media contents to be matched in the media content library includes:

extracting feature information of the target video content under a plurality of video dimensions under the condition that the target media content is the target video content;

and determining the correlation degree between the target video content and the media content to be matched based on the characteristic information of the target video content and the characteristic information of each media content to be matched in the media content library.

In one possible embodiment, determining the association information corresponding to the target media content based on the malleable media content includes:

extracting the associated information from the malleable media content using a pre-trained title reduction model; and/or

And determining target interactive content associated with the extensible media content based on the user behavior information corresponding to the target media content and the extensible media content, and determining the associated information based on the target interactive content.

after a plurality of associated information is obtained by utilizing a pre-trained title simplification model and/or the user behavior information, switching and displaying each associated information in a content picture corresponding to the target media content according to a preset time interval, and acquiring operation data corresponding to each associated information;

and selecting target associated information from the plurality of associated information based on the operation data corresponding to each associated information, wherein the target associated information is used as associated information which is subsequently displayed in a content picture corresponding to the target media content.

In a possible implementation manner, after determining the association information corresponding to the target media content, the method includes:

acquiring operation data of the associated information in a latest preset time period;

and deleting the associated information when the associated information is determined not to meet the requirement of the user activity according to the operation data.

In a possible implementation manner, after deleting the association information, the method further includes:

determining a new matching malleable media content for the target media content;

and determining new associated information displayed in a content picture corresponding to the target media content based on the new extensible media content.

In a third aspect, an embodiment of the present disclosure provides an information processing apparatus, including:

the acquisition module is used for acquiring target media content resources; the target media content resource comprises target media content and associated information corresponding to the target media content.

The display module is used for displaying the target media content and displaying the associated information in a content picture of the target media content;

the skip module is used for responding to the trigger operation aiming at the associated information and skipping to a display page of the extensible media content corresponding to the associated information; wherein the malleable media content matches the target media content.

In a possible implementation manner, in a case that the malleable media content and the target media content are located in different applications APP, the jumping module is configured to jump from a presentation page of a first application presenting the target media content to a presentation page of a second application presenting the malleable media content in response to a triggering operation for the association information.

In a fourth aspect, an embodiment of the present disclosure further provides an information processing apparatus, including:

and the selection module is used for selecting the target media content meeting the extension condition from the acquired candidate media contents.

A matching module to determine matching malleable media content for the target media content.

A determining module, configured to determine, based on the malleable media content, associated information corresponding to the target media content; and jumping from the display page of the target media content to the display page of the extensible media content after the associated information is triggered.

In a possible embodiment, the apparatus further comprises a recall module for recalling the candidate media content from the plurality of media contents by at least one recall means; the recall mode comprises at least one of:

recalling candidate media content marked as hot media content;

recalling candidate media content under the target event type;

the candidate media content within the target domain is recalled.

In a possible implementation manner, the selecting module is specifically configured to select, according to the user behavior information corresponding to the candidate media content and the attribute information of the candidate media content, a target media content meeting an extension condition from the acquired candidate media content.

In a possible implementation manner, the matching module is configured to cluster a plurality of target media contents based on event information corresponding to the plurality of target media contents; and aiming at any type of clustered target media content, determining extensible media content matched with the type of target media content.

In a possible implementation manner, the selecting module is further specifically configured to select, according to at least one of search information of a user after browsing the candidate media content and comment information of the user after browsing the candidate media content corresponding to the candidate media content, and at least one of the number of associated media contents of the candidate media content, consumption data corresponding to associated media contents of the candidate media content, browsing volume increase of the candidate media content, and index data of the candidate media content under at least one interaction index, a target media content meeting at least one of the following extension conditions from the acquired candidate media contents:

In a possible implementation manner, the matching module is specifically configured to determine a correlation degree between the target media content and a plurality of media contents to be matched in the media content library; and determining extensible media content matched with the target media content based on the determined correlation and the attribute information of the plurality of media contents to be matched.

In a possible implementation manner, the apparatus further includes a screening module, configured to screen, according to target event information corresponding to the target media content, the plurality of media contents to be matched that are associated with the target event information from the media content library.

In a possible implementation manner, the determining module is specifically configured to determine a plurality of target media contents from the plurality of media contents to be matched based on the determined relevancy and the attribute information of the plurality of media contents to be matched; aggregating the plurality of target media contents based on the attribute information of the plurality of target media contents and a plurality of preset event dimensions, determining aggregated media contents, and taking the aggregated media contents as the extensible media contents; the aggregate media content includes at least one target media content in each of the plurality of event dimensions.

In a possible implementation manner, the matching module is further specifically configured to, in a case that the target media content is a target video content, extract feature information of the target media content in multiple video dimensions; and determining the correlation degree between the target video content and the media content to be matched based on the characteristic information of the target video content and the characteristic information of the media content to be matched in the media content library.

In a possible implementation, the determining module is configured to extract the association information from the malleable media content using a pre-trained title reduction model; and/or determining target interactive content associated with the extensible media content based on user behavior information corresponding to the target media content and the extensible media content, and determining the associated information based on the target interactive content.

In a possible implementation manner, the determining module is further configured to, after obtaining a plurality of pieces of the associated information by using a pre-trained title reduction model and/or the user behavior information, switch and display each piece of the associated information in a content picture corresponding to the target media content according to a preset time interval, and obtain operation data corresponding to each piece of the associated information; and selecting target associated information from the plurality of associated information based on the operation data corresponding to each associated information, wherein the target associated information is used as associated information which is subsequently displayed in a content picture corresponding to the target media content.

In a possible implementation manner, the apparatus further includes a deletion module, configured to acquire operation data of the associated information within a latest preset time period; and deleting the associated information when the associated information is determined not to meet the requirement of the user activity according to the operation data.

In one possible implementation, the apparatus further includes an update module to determine a matching new malleable media content for the target media content; and determining new associated information displayed in a content picture corresponding to the target media content based on the new extensible media content.

In a fifth aspect, this disclosure also provides a computer device, a processor, a memory, and a computer program product, where the memory stores machine-readable instructions executable by the processor, and the processor is configured to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions are executed by the processor to perform the steps in the first aspect, or any one of the possible implementations of the first aspect, or to perform the steps in the second aspect, or any one of the possible implementations of the second aspect.

In a sixth aspect, this disclosure also provides a computer-readable storage medium having stored thereon a computer program which, when executed, performs the steps of the first aspect described above, or any one of the possible implementations of the first aspect, or performs the steps of the second aspect described above, or any one of the possible implementations of the second aspect.

The method, the device and the computer storage medium for information processing provided by the embodiment of the disclosure match the extensible media content for the target media content meeting the extension condition, determine the associated information corresponding to the target media content based on the extensible media content, and synchronously display the associated information on the display page of the target media content when the target media content is displayed on the user side; after a user reads the target media content, if the user has a requirement for acquiring the extensible media content of the target media content, the associated information can be directly triggered, and after the associated information is triggered, the user can directly jump from the display page of the target media content to the display page of the extensible media content, so that the efficiency of acquiring the extended information is improved, and the time for acquiring the information is saved.

For the description of the effects of the information processing apparatus, the computer device, and the computer-readable storage medium, reference is made to the description of the information processing method, which is not repeated here.

In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.

Fig. 1 shows a flowchart of an information processing method provided by an embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a target media content presentation page provided by an embodiment of the present disclosure;

FIG. 3 is a schematic diagram of an aggregate media content presentation page provided by an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of an extensible media content presentation page provided by an embodiment of the present disclosure;

FIG. 5 is a flow chart illustrating another information processing method provided by an embodiment of the present disclosure;

fig. 6 shows a schematic diagram of an information processing apparatus provided by an embodiment of the present disclosure;

fig. 7 shows a schematic diagram of another information processing apparatus provided by an embodiment of the present disclosure;

fig. 8 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of embodiments of the present disclosure, as generally described and illustrated herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.

Because the content contained in the video content in the current short video software is short, when a user watches the video through the short video software, only the segment information of the media content related to the video can be acquired, and if the user wants to know the detailed content of the event corresponding to the media content, the user needs to search for the media content, so that the operation is complex, the consumed time is long, and the information acquisition efficiency is low.

Based on the above research, the embodiments of the present disclosure provide an information processing method, an information processing apparatus, and a computer storage medium, where the information processing method mainly includes: matching extensible media content for the target media content meeting the extension condition, determining the associated information corresponding to the target media content based on the extensible media content, and synchronously displaying the associated information on the display page of the target media content when the target media content is displayed on the user side.

Based on the display of the associated information, after the user reads the target media content, if the user has a need to acquire the extensible media content of the target media content, the user can jump from the display page of the target media content to the display page of the extensible media content by triggering the associated information, so that the efficiency of acquiring the extended information is improved, and the time for acquiring the information is saved.

The above analysis and solution to the problem are the results of the inventor after practical and careful study, therefore, the discovery process of the above problem and the solution proposed by the present disclosure to the above problem in the following should be the contribution of the inventor to the present disclosure in the process of the present disclosure.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.

To facilitate understanding of the present embodiment, first, an information processing method disclosed in the embodiments of the present disclosure is described in detail, where an execution subject of the information processing method provided in the embodiments of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the information processing method may be implemented by a processor calling computer readable instructions stored in a memory.

Example one

The information processing method provided by the embodiment of the disclosure is described below by taking the execution subject as the user side as an example.

Here, the user terminal may be an electronic device with a display function, such as a terminal device, a tablet computer, or a computer device; the terminal device may be a User Equipment (UE), a mobile device, a User terminal, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle-mounted device, or the like.

Referring to fig. 1, a flowchart of an information processing method provided by the embodiment of the present disclosure is shown, where the method includes steps S101 to S103, where:

s101, acquiring target media content resources.

The target media content resource can contain target media content and associated information corresponding to the target media content; here, the target media content resource may be a video resource, a picture resource, an article resource, and the like, where the video resource may be a long video or a short video, and the following description will take the short video as an example.

In specific implementation, when a user opens the short video software, the user side acquires a target video resource containing the short video and associated information corresponding to the short video.

S102, displaying the target media content, and displaying the associated information in a content picture of the target media content.

Here, the associated information of the target media content is presented in the content screen presenting the target media content, and the associated information may be bound with a jump link of the extensible media content corresponding to the target media content. The associated information may be related information of the malleable media content associated with the target media content, such as summary introduction information, title information (i.e., anchor title) and the like corresponding to the malleable media content, and the associated information is used for jumping to a presentation page of the malleable media content corresponding to the associated information after being triggered.

In a specific implementation, the user side displays the target media content acquired in step S101, and displays associated information corresponding to the target media content in a display page displaying the target media content.

Illustratively, when the target media content is a short video and the associated information is represented by an anchor point title, the user terminal plays the short video on a display page of the user terminal after acquiring the short video resource, and displays the anchor point title and the description information of the short video in a content picture of the short video; the publishing author, the amount of praise, the amount of review, the trigger button of praise, the trigger button of review display, the sharing button and the search button of the short video can also be displayed on a display interface, and a specific display page is shown in fig. 2, taking a user side as a mobile phone as an example.

S103, responding to the trigger operation aiming at the associated information, and jumping to a display page of the extensible media content corresponding to the associated information.

The extensible media content is associated with the target media content, and the user acquires the extensible media content of the target media content, generally because the user has an extensible browsing requirement for the target media content. For example, after a user reads a short video segment of a certain movie and television work, the user needs to browse the corresponding complete movie and television work; for another example, after a user reads a certain hot news, the user needs to acquire more report contents of the hot news; for another example, for media content in some professional areas, such as law, science and technology, digital, financial, etc., it is necessary to help users better understand or develop related professional content by extending the media content.

In order to meet such a requirement, it is generally necessary to extract key information based on the browsed target media content, and then initiate a search based on the key information to obtain more associated media content. The process of acquiring the associated media content is very complicated, so that on one hand, the information acquisition efficiency is reduced, and on the other hand, the loss of the platform user flow is also brought.

The extensible media content may comprise one media content or may be an aggregate media content of a plurality of media contents; here, the aggregated media content may correspond to the same event, and the event may be regarded as a content subject described by the media content, such as a news item "article and mai 29709. In particular implementations, multiple media content corresponding to the same event as the target media content may be aggregated together to form an aggregate media content; here, at least one media content in each of the plurality of event dimensions may be included in the aggregated media content. The event dimensions may include multiple dimensions such as event description, time cue, comment, and related video, that is, media contents in the aspects of event description, time cue, high-quality comments of each party, related video, and the like may be synchronously displayed in the aggregated media content, and the specific display page is shown in fig. 3.

The malleable media content is matched with the target media content, for example, when the target media content is a short video segment in a movie and television work, the malleable media content may be a corresponding complete movie and television work or related introduction content of the movie and television work.

The trigger operation may be click operation such as single click operation and double click operation.

Illustratively, after a user clicks on associated information displayed in a content screen of a short video, according to a jump link corresponding to the associated information, a display page of article content corresponding to the associated information is jumped to, where the display page includes an author of the article content, a title of the article content, a release time of the article content, detailed content of the article content, and the like, and a specific display page is shown in fig. 4, taking a user side as a mobile phone as an example.

In a possible implementation manner, when the extensible media content and the target media content are located in different Applications (APPs), after the user triggers the associated information in the presentation page of the target media content, the user terminal may jump from the presentation page of the first Application presenting the target media content to the presentation page of the second Application presenting the extensible media content matching the target media content, or jump to the applet page of the first Application in response to the triggering operation of the associated information.

According to the information processing method provided by the embodiment of the disclosure, the user side displays the target media content carrying the associated information to the user, when the user triggers the associated information displayed by the user side, the user can jump to the display page of the extensible media content corresponding to the target media content to display the extensible media content to the user, and the user can directly view the extensible media content corresponding to the target media content, so that the efficiency of obtaining the extended information is improved, and the time for obtaining the information is saved.

The following describes an information processing method provided by the embodiment of the present disclosure, taking an execution subject as a server as an example.

Referring to fig. 5, a flowchart of an information processing method provided by the embodiment of the present disclosure is shown, where the method includes steps S501 to S503, where:

s501, selecting target media contents meeting the extension conditions from the acquired candidate media contents.

The candidate media content may be video content, picture content, document content, and the like.

Here, the media content library may store and update related information of each media content in real time, such as identification information (for uniquely identifying the corresponding media content, such as a work name corresponding to the media content), hotspot identification information, belonging event type information, belonging field information, and the like, corresponding to each media content.

In a specific implementation, the server may recall, from the plurality of media contents, the media content marked as the hot media content as the candidate media content according to the hot spot identification information corresponding to each media content in the media content library; media contents in a target event type can be recalled from a plurality of media contents as candidate media contents according to the event type information to which each media content corresponds; media contents in a target domain can be recalled from a plurality of media contents as candidate media contents according to the domain information corresponding to each media content; the media content indicated in the white list can be recalled from the plurality of media contents as candidate media content according to the identification information corresponding to each media content.

Therefore, the candidate media content may be the hot media content, the media content in the target event type, or the media content in the target domain.

Wherein the target event type may include an international event and a social event; the target fields may include the financial field, the scientific field, the legal field, and the digital field.

In a specific implementation, after recalling a plurality of candidate media contents, a target media content meeting an extension condition may be selected from the obtained plurality of candidate media contents according to the user behavior information corresponding to each candidate media content and the attribute information of each candidate media content.

Here, by selectively selecting media contents meeting the extension conditions as target media contents to perform association of the extensible media contents, on one hand, the workload of performing associated media content matching can be reduced, and on the other hand, for some media contents not meeting the extension conditions, if the extensible media contents are associated, the number of times and time of performing invalid browsing by a user can be increased, so that the platform media content distribution quality can be improved by screening the media contents to perform association of the extensible media contents.

The user behavior information may include: the search content of the user after browsing the candidate media content and the comment content of the user after browsing the candidate media content.

Wherein the attribute information of the candidate media content comprises at least one of the following: the number of the associated media contents of the candidate media contents, the consumption data corresponding to the associated media contents of the candidate media contents, the browsing volume increase rate of the candidate media contents, and the index value of the candidate media contents under at least one interaction index. Here, the associated media content corresponding to any candidate media content may be determined by calculating the correlation between other media content and the candidate media content, and the calculation of the correlation between the media contents may be obtained by calculating the feature vector similarity corresponding to the media content.

Here, the consumption data corresponding to the associated media content of the candidate media content may include browsed duration and browsed times corresponding to the associated media content; the browsing volume of the candidate media content is accelerated to the browsing volume increasing speed in the preset time period; the index data of the candidate media content under the at least one interaction index may include browsing amount of the candidate media content in a preset time period, number of comment contents issued by the user after browsing the candidate media content, and number of times of searching for content by the user after browsing the candidate media content.

Wherein the extension condition may include at least one of: clustering search contents of a plurality of users after browsing the candidate media contents to obtain at least one type of target search contents; the user search data corresponding to each type of target search content meets a preset condition (for example, the search content of at least a first number of users or at least a second number of pieces of search content in a type of target media content indicates that the type of target search content is not the content accidentally searched by a few users but the media content meeting the search interest points of most users); clustering comment contents of a plurality of users after browsing the candidate media contents to obtain at least one type of target comment contents; the user comment data corresponding to each type of target comment content meets a preset condition (for example, comment contents of at least a third number of users or comment contents of at least a fourth number of users exist in one type of target media content, and the target comment contents represent that the target comment contents are not contents which are occasionally commented by a small number of users but media contents which accord with most of user comment interest points); at least one of the attribute information of the candidate media content satisfies a corresponding threshold requirement.

Here, the at least one of the attribute information of the candidate media content satisfying the corresponding threshold requirement may include at least one of: the number of the associated media contents corresponding to the candidate media contents is greater than the threshold value of the number of the associated media contents; the browsed time length of the associated media content corresponding to the candidate media content is greater than the browsed time length threshold value, and the browsed times corresponding to the associated media content are greater than the browsed times threshold value; the browsing volume increase speed of the candidate media content in a preset time period is greater than a speed increase threshold; the browsing amount of the candidate media content in a preset time period is larger than a browsing amount threshold value; in a preset time period, the number of the published comment contents after the user browses the candidate media contents is larger than a comment number threshold; and in a preset time period, the number of times of searching performed by the user after browsing the candidate media content is greater than a threshold value of the number of times of searching.

Here, the target media content meeting the at least one extension condition may be selected from the acquired plurality of candidate media contents according to at least one of search information of the user after browsing the candidate media content, comment information of the user after browsing the candidate media content, the number of associated media contents of the candidate media content, consumption data corresponding to the associated content of the candidate media content, index data of the candidate media content under at least one interaction index, and browsing volume increase rate of the candidate media content, which correspond to each of the plurality of candidate media contents.

In a possible implementation manner, after a plurality of candidate media contents are recalled, the server may extract search contents browsed by the user for each candidate media content, and cluster the search contents browsed by the plurality of users for the candidate media content to obtain at least one type of target search contents of which the corresponding user search data meets a preset condition, that is, semantics of each item of media content in each type of target search contents obtained after clustering are the same, and the number of search items for such target search contents reaches or exceeds the second number.

For example, if the user finishes watching the video that the cold is the countermeasure of the immune system and the virus in the body, the server determines that the search content of the user corresponding to the short video software after browsing the video content includes: the method comprises the steps of carrying out semantic analysis on the search contents to determine that two types of target search contents with the same semantics exist in the video contents, wherein the search contents comprise 20 search contents of ' how to prevent the cold ', 5 search contents of ' how to do after the cold ', 10 search contents of ' how to prevent the cold ', 4 search contents of ' how to get the cold faster after the cold ', and 10 search contents of ' how to not get the cold ', wherein the search contents correspond to the two types of target search contents, and the number of the search contents is more than 4 (namely, the first type is a cold prevention method comprising the search contents of ' how to prevent, how to prevent the cold ', and ' how to not get the cold ', and the second type is a cold healing method comprising the search contents of ' how to do after the cold ', and how to get the cold faster after the cold '), and then taking the video contents as the target video contents.

In another possible implementation manner, after the plurality of candidate media contents are recalled, the server may further extract comment contents browsed by the user for each candidate media content, and cluster the comment contents browsed by the plurality of users for the candidate media content to obtain at least one type of target comment contents with corresponding user comment data meeting preset conditions, that is, semantics of each media content in each type of target comment contents obtained after clustering are the same, and the number of comment pieces for such target comment contents reaches or exceeds the fourth number.

For example, if a user finishes watching a video of "a typhoon is about to come" by using a certain short video software, the server determines that the comment content of the user corresponding to the short video software after browsing the video content includes: 10 items of "what is typhoon", 20 items of "cause of formation of typhoon", 30 items of "how to deal with after arrival of typhoon", 10 items of "how to guarantee personal and property safety in typhoon weather", 2 items of "typhoon destructive power", 30 items of "cause of typhoon weather", performing semantic analysis on the comment contents to determine that two types of target comment contents with the same semantics exist in the video contents, the number of the comments corresponding to the two types of target comment contents is more than 10 (namely, the comment contents are introduced for typhoon weather, namely, the comment contents comprise 'what is typhoon', 'cause of typhoon' and 'cause of typhoon weather' and 'destructive power of typhoon', and the comment contents comprise 'how to ensure personal and property safety in typhoon weather' and 'how to deal with typhoon after the typhoon comes'), and then the video contents are used as the target video contents.

In another possible implementation manner, after recalling a plurality of candidate media contents, the server may further determine the number of associated media contents corresponding to each candidate media content, and the browsed time length and the browsed number of times corresponding to each associated media content, and if the number of associated media contents corresponding to the candidate media content is greater than the associated media content number threshold, and the browsed time length corresponding to the associated media content in the associated media contents corresponding to the candidate media content is greater than the browsed time length threshold, and the browsed number of times corresponding to the associated media content is greater than the browsed number threshold, take the candidate media content as the target media content.

In another possible implementation manner, after recalling a plurality of candidate media contents, the server may further determine a real-time browsed number corresponding to each candidate media content, a browsed amount increase rate corresponding to the candidate media content in a preset time period, a search number after the candidate media content is browsed by the user in the preset time period, and a number of comment contents released after the candidate media content is browsed by the user in the preset time period, if the real-time browsed number corresponding to the candidate media content is greater than a real-time browsed number threshold, the browsed amount increase rate corresponding to the candidate media content in the preset time period is greater than a browsed amount increase rate threshold, the search number after the candidate media content is browsed by the user in the preset time period is greater than a search number threshold, and the number of comment contents released after the candidate media content is browsed by the user in the preset time period is greater than a comment number threshold, the candidate media content is taken as the target media content.

In a specific implementation, event information corresponding to a plurality of target media contents may be the same, in order to reduce matching workload of the extensible media contents and improve matching accuracy and comprehensiveness, the plurality of target media contents may be clustered when it is determined that the event information corresponding to the plurality of target media contents is the same, and through the following step S502, for any type of target media contents after clustering, the extensible media contents matching with the type of target media contents are determined, and the matched extensible media contents may be aggregated media contents associated with the same event information; i.e., the aggregate media content described above that includes media content for multiple event dimensions.

And S502, determining matched extensible media content for the target media content.

The extensible media content represents the media content that introduces the target media content in detail or in addition, and may be text content, graphics content, pictures, audio, and video.

In specific implementation, a plurality of media contents to be matched associated with target event information can be screened out from a media content library according to the target event information corresponding to the target media content.

Specifically, semantic analysis is performed on the content such as description information, picture content, and voice content corresponding to the target media content, and target event information corresponding to the target media content is determined, for example, target event information is extracted through a trained semantic recognition model (obtained by training based on a media content sample labeled with event information); semantic analysis is carried out on the description information, the picture content, the voice content and other contents corresponding to each media content in the media content library, and event information corresponding to each media content is determined; and calculating the correlation degree between the target event information and the event information corresponding to each media content, screening out the event information of which the correlation degree with the target event information is greater than a preset correlation degree threshold value, and taking the media content under the event information as a plurality of media contents to be matched.

The media content to be matched can be text content, image-text content, pictures, audio, video and the like.

In a specific implementation, the extensible media content matched with the target media content is selected from the screened multiple media contents to be matched associated with the target media content according to the correlation between the target media content and the multiple media contents to be matched, the user behavior information corresponding to the target media content, and the attribute information of each media content to be matched in the media content library.

The user behavior information corresponding to the target media content may include search content and comment content after the user browses the target media content.

Here, the attribute information of each media content to be matched in the media content library may include browsing duration, browsing times, reading completion rate, and author attribute information corresponding to each media content to be matched; wherein, the reading completion rate represents the ratio of the number of users who finish browsing all the contents of the media contents to be matched to the number of users who browse the media contents to be matched; the author attribute information includes author authority, author credibility and author publishing information authority, where the author publishing information authority may indicate a type of media content that the author may publish, for example, an official media author may publish news content, an entertainment media author may not publish news content, and the like.

In a specific implementation, when the target media content is the target video content, the correlation between the target media content and the media content to be matched may be determined by the following method, which is specifically described as follows: the server can extract the characteristic information of the target video content under a plurality of video dimensions; and determining the correlation degree between the target video content and each to-be-matched media content in the media content library based on the characteristic information of the target video content and the characteristic information of each to-be-matched media content in the media content library.

Here, the characteristic information of the target video content in a plurality of video dimensions may include: video description information corresponding to the target video content, picture content corresponding to the target video content, voice content corresponding to the target video content, search content after browsing of a user corresponding to the target video, and comment content after browsing of the user corresponding to the target video.

Here, the characteristic information of the media content to be matched may include: title content corresponding to the media content to be matched, text content corresponding to the media content to be matched, picture content corresponding to the media content to be matched, search content browsed by a user corresponding to the media content to be matched, and comment content browsed by the user corresponding to the media content to be matched.

Specifically, when the target media content is video content, the server determines the video description information, picture content, voice content corresponding to the target video content, and the characteristic information of the target media content such as search content browsed by the user and comment content browsed by the user, and determines the title content, text content, picture content of the target video content respectively corresponding to each media content to be matched in the media content library, the search content browsed by the user and the comment content browsed by the user to wait for matching the characteristic information of the media content, and semantic analysis is carried out on the feature information of the target video content and the feature information of the media content to be matched, and the correlation degree between the target video content and each media content to be matched in the media content library is determined based on the semantic similarity between the feature information of the target video content and the feature information of the media content to be matched.

Here, after determining the correlation degree between each of the plurality of media contents to be matched, a plurality of target media contents to be matched may be determined from the plurality of media contents to be matched based on the determined correlation degree and the attribute information of each of the plurality of media contents to be matched; and aggregating the plurality of target media contents to be matched based on the attribute information of the plurality of target media contents to be matched and a plurality of preset event dimensions, determining aggregated media contents, and taking the aggregated media contents as the extensible media contents.

Wherein the aggregate media content includes at least one target media content to be matched in each of the plurality of event dimensions. Here, the event dimension may include multiple dimensions of event descriptions, timelines, comments, related videos, and so on.

In particular implementations, after determining a degree of correlation between the target video content and media content to be matched in the media content library, a plurality of first media content to be matched having a degree of correlation with the target video content above a degree of correlation threshold may be determined. Furthermore, semantic analysis is carried out on video description information, picture content and voice content corresponding to the target video content, search content browsed by a user and comment content browsed by the user, keyword information corresponding to the target video content is determined, the server matches the keyword information corresponding to the target video content with title content, text content and picture content corresponding to each first media content to be matched, the search content browsed by the user and the comment content browsed by the user, and a plurality of second media contents to be matched with the matching degree larger than a matching degree threshold value are extracted. Based on the browsed duration, browsed times, read completion rate, author authority, author reliability and author issued information authority corresponding to each second media content to be matched in the second media content to be matched, determining a plurality of second media contents to be matched, which have the browsed time length larger than a browsed time length threshold value, the browsed times larger than a browsed time threshold value, the read completion rate larger than a read completion rate threshold value, the author authority larger than an author authority threshold value, the author reliability larger than an author reliability threshold value and the author issued information authority conforming to the issued information authority, as a plurality of target media contents to be matched, aggregating the plurality of target media contents to be matched from a plurality of event dimensions such as event description, time clues, high-quality comments of each party, related videos and the like to generate aggregated media contents, and using the aggregated media contents as extensible media contents.

In a possible implementation manner, after determining the extensible media content, the preset checking module may check punctuation and text in the extensible media content, and perform security check on the extensible media content, and when there is no punctuation, text, and security problem in the extensible media content, continue to perform step S503; if the malleable media content has punctuation or character errors, modifying and correcting the punctuation or character of the malleable media content through a preset correction module, and continuing to execute the step S503 after the correction is correct; if the extensible media content has a security problem, step S502 is executed to match the new extensible media content for the type of target media content again.

In a specific implementation, after determining the matching extensible media content for each type of target media content according to step S502, the associated information displayed in the content frame corresponding to the target media content may be determined through step S503, which is described in detail as follows.

S503, determining the associated information corresponding to the target media content based on the extensible media content.

The related information may be summary description information corresponding to the scalable media content, or may be title information (i.e., anchor title) or the like.

Here, the association information may bind a jump link of the malleable media content corresponding to the target media content; after the association information is triggered, a jump may be made from the presentation page of the targeted media content to the presentation page of the extended media content that matches the targeted media content.

In one possible implementation, the association information may be extracted from the malleable media content using a pre-trained title reduction model; and/or determining target interactive content associated with the extensible media content based on user behavior information corresponding to the target media content and the extensible media content, and determining the associated information based on the target interactive content.

The user behavior information corresponding to the target media content may include search content and comment content of the user after browsing the target media content.

In the specific implementation, the title of the malleable media content is simplified through a title simplification model, and the simplified title content is used as an anchor title; or semantically analyzing search content and comment content which correspond to target media content and are browsed by a user, determining keyword information corresponding to the target media content, semantically analyzing extensible media content, determining target interactive content semantically related to the keyword information based on semantic analysis results corresponding to the extensible media content, and determining related information with click rate growth potential based on the target interactive content and according to experience by operators.

In another possible implementation manner, a plurality of pieces of associated information may also be determined, and based on the click rate corresponding to each piece of associated information, the associated information with a higher click rate is used as the associated information finally displayed in the content screen corresponding to the target media content, which is specifically described as follows: after a plurality of associated information is obtained by utilizing a pre-trained title simplification model and/or the user behavior information, switching and displaying each associated information in a content picture corresponding to the target media content according to a preset time interval, and acquiring operation data corresponding to each associated information; and selecting target associated information from the plurality of associated information based on the operation data corresponding to each associated information, wherein the target associated information is used as associated information which is subsequently displayed in a content picture corresponding to the target media content.

The operation data corresponding to each piece of associated information may include a click rate corresponding to each piece of associated information.

In the specific implementation, the title content of the malleable media content is simplified by using the title simplification model, and the simplified title content is taken as the first associated information; performing semantic analysis on search content and comment content which correspond to target media content and are browsed by a user, determining keyword information corresponding to the target media content, performing semantic analysis on extensible media content, determining target interaction content semantically related to the keyword information based on a semantic analysis result corresponding to the extensible media content, and determining second associated information with click rate increase potential based on the target interaction content by an operator according to experience; and the server takes the associated information with higher click rate as the associated information displayed in the content picture corresponding to the target media content subsequently according to the counted click rate corresponding to the first associated information and the click rate corresponding to the second associated information.

In a specific implementation, after determining the associated information displayed in the content frame corresponding to the target media content according to step S503, when the associated information is triggered, the display page of the target media content may be skipped to the display page of the extensible media content matched with the target media content.

In a possible implementation manner, after determining the association information corresponding to the target media content, it may be determined whether to update the extensible media content matched with the target media content and update the association information according to a click rate corresponding to the association information, which is described in detail as follows: acquiring the click rate of the associated information in the latest preset time period; when the user click quantity is lower than the click quantity threshold value, indicating that the associated information does not meet the requirement of the user activity, and deleting the associated information; and according to step S502, matching a new extensible media content with the target media content, and after determining the new extensible media content matched with the target media content, determining new associated information displayed by the new extensible media content in the content screen corresponding to the target media content based on step S503.

In the information processing method provided by the embodiment of the disclosure, the server matches the extensible media content for the target media content meeting the extension condition, and determines the associated information corresponding to the target media content based on the extensible media content, so that the associated information can be synchronously displayed when the target media content is displayed at the user side; and after the user triggers the associated information displayed in the content picture of the target media content, the user can directly jump from the display page of the target media content to the display page of the extensible media content, so that the efficiency of acquiring the extended information is improved, and the time for acquiring the information is saved.

It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.

Based on the same inventive concept, an information processing apparatus corresponding to the information processing method is also provided in the embodiments of the present disclosure, and because the principle of the apparatus in the embodiments of the present disclosure for solving the problem is similar to the information processing method described above in the embodiments of the present disclosure, the implementation of the apparatus may refer to the implementation of the method, and repeated details are not described again.

Example two

Referring to fig. 6, a schematic diagram of an information processing apparatus 600 according to an embodiment of the present disclosure is shown, where the apparatus includes: an acquisition module 601, a display module 602 and a skip module 603; wherein the content of the first and second substances,

an obtaining module 601, configured to obtain a target media content resource; the target media content resource comprises target media content and associated information corresponding to the target media content.

A display module 602, configured to display the target media content, and display the associated information in a content screen of the target media content.

A skip module 603, configured to skip to a display page of the extensible media content corresponding to the associated information in response to a trigger operation for the associated information; wherein the malleable media content matches the target media content.

In the embodiment of the disclosure, the user side displays the target media content carrying the associated information to the user, when the user triggers the associated information displayed by the user side, the user can jump to the display page of the extensible media content corresponding to the target media content, and display the extensible media content to the user, so that the user can directly view the extensible media content corresponding to the target media content, the efficiency of obtaining the extended information is improved, and the time for obtaining the information is saved.

In one possible implementation, in the case where the malleable media content and the target media content are located in different applications APP; a jump module 603, configured to jump from a presentation page of a first application presenting the target media content to a presentation page of a second application presenting the extensible media content in response to a trigger operation for the associated information.

Referring to fig. 7, a schematic diagram of an information processing apparatus 700 according to an embodiment of the present disclosure is further provided, where the apparatus includes: a selecting module 701, a matching module 702 and a determining module 703; wherein the content of the first and second substances,

a selecting module 701, configured to select a target media content meeting an extension condition from the acquired candidate media contents.

A matching module 702 for determining matching malleable media content for the target media content.

A determining module 703, configured to determine, based on the extensible media content, associated information corresponding to the target media content; and jumping from the display page of the target media content to the display page of the extensible media content after the associated information is triggered.

In the embodiment of the disclosure, the server matches the extensible media content for the target media content meeting the extension condition, and determines the associated information corresponding to the target media content based on the extensible media content, so that the associated information can be synchronously displayed when the user side displays the target media content; and after the user triggers the associated information displayed in the content picture of the target media content, the user can directly jump from the display page of the target media content to the display page of the extensible media content, so that the efficiency of acquiring the extended information is improved, and the time for acquiring the information is saved.

recalling candidate media content marked as hot media content;

recalling candidate media content under the target event type;

the candidate media content within the target domain is recalled.

In a possible implementation manner, the selecting module 701 is specifically configured to select, according to the user behavior information corresponding to the candidate media content and the attribute information of the candidate media content, a target media content meeting an extension condition from the acquired candidate media content.

In a possible implementation manner, the matching module 702 is configured to cluster a plurality of target media contents based on event information corresponding to the plurality of target media contents; and aiming at any type of clustered target media content, determining extensible media content matched with the type of target media content.

In a possible implementation manner, the selecting module 701 is further specifically configured to select, according to at least one of search information of a user after browsing the candidate media content and comment information of the user after browsing the candidate media content corresponding to the candidate media content, and at least one of the number of associated media contents of the candidate media content, consumption data corresponding to associated media contents of the candidate media content, browsing volume increase of the candidate media content, and index data of the candidate media content under at least one interaction index, a target media content meeting at least one of the following extension conditions from the acquired candidate media contents:

clustering search contents of a plurality of users after browsing the candidate media contents to obtain at least one type of target search contents; each category of target search content corresponds to search content of at least a preset number of users;

clustering comment contents of a plurality of users after browsing the candidate media contents to obtain at least one type of target comment contents; each type of target comment content corresponds to comment contents of at least a preset number of users;

In a possible implementation manner, the matching module 702 is specifically configured to determine a correlation degree between the target media content and a plurality of media contents to be matched in the media content library; and determining extensible media content matched with the target media content based on the determined correlation and the attribute information of the plurality of media contents to be matched.

In a possible implementation manner, the determining module 703 is specifically configured to determine, based on the determined relevancy and the attribute information of the plurality of media contents to be matched, a plurality of target media contents from the plurality of media contents to be matched; aggregating the plurality of target media contents based on the attribute information of the plurality of target media contents and a plurality of preset event dimensions, determining aggregated media contents, and taking the aggregated media contents as the extensible media contents; the aggregate media content includes at least one target media content in each of the plurality of event dimensions.

In a possible implementation manner, the matching module 702 is further specifically configured to, in a case that the target media content is a target video content, extract feature information of the target media content in multiple video dimensions; and determining the correlation degree between the target video content and the media content to be matched based on the characteristic information of the target video content and the characteristic information of the media content to be matched in the media content library.

In one possible implementation, the determining module 703 is configured to extract the association information from the malleable media content using a pre-trained title reduction model; and/or determining target interactive content associated with the extensible media content based on user behavior information corresponding to the target media content and the extensible media content, and determining the associated information based on the target interactive content.

In a possible implementation manner, the determining module 703 is further configured to, after obtaining a plurality of pieces of associated information by using a pre-trained title reduction model and/or the user behavior information, switch and display each piece of associated information in a content picture corresponding to the target media content according to a preset time interval, and obtain operation data corresponding to each piece of associated information; and selecting target associated information from the plurality of associated information based on the operation data corresponding to each associated information, wherein the target associated information is used as associated information which is subsequently displayed in a content picture corresponding to the target media content.

The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.

Based on the same technical concept, the embodiment of the application also provides computer equipment. Referring to fig. 8, a schematic structural diagram of a computer device 800 provided in the embodiment of the present application includes a processor 801, a memory 802, and a bus 803. The memory 802 is used for storing execution instructions and includes a memory 8021 and an external memory 8022; the memory 8021 is also referred to as an internal memory, and is used for temporarily storing operation data in the processor 801 and data exchanged with an external storage 8022 such as a hard disk, the processor 801 exchanges data with the external storage 8022 through the memory 8021, and when the computer apparatus 800 operates, the processor 801 communicates with the storage 802 through the bus 803, so that the processor 801 executes the following instructions:

acquiring a target media content resource; the target media content resource comprises target media content and associated information corresponding to the target media content; displaying the target media content, and displaying the associated information in a content picture of the target media content; responding to the triggering operation aiming at the associated information, and jumping to a display page of the extensible media content corresponding to the associated information; wherein the malleable media content matches the target media content.

Or, cause the processor 801 to execute instructions that,

selecting target media contents which accord with extension conditions from the obtained candidate media contents; determining matching malleable media content for the target media content; determining associated information corresponding to the target media content based on the extensible media content; and jumping from the display page of the target media content to the display page of the extensible media content after the associated information is triggered.

For the specific execution process of the instruction, reference may be made to the steps of the information processing method described in the embodiments of the present disclosure, and details are not described here.

The embodiments of the present disclosure also provide a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to perform the steps of the information processing method described in the above method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.

The computer program product of the information processing method provided in the embodiments of the present disclosure includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute steps of the information processing method described in the above method embodiments, which may be referred to specifically for the above method embodiments, and are not described herein again.

The embodiments of the present disclosure also provide a computer program, which when executed by a processor implements any one of the methods of the foregoing embodiments. The computer program product may be embodied in hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims

1. An information processing method characterized by comprising:

2. The method of claim 1, wherein the malleable media content is one media content; alternatively, the malleable media content is aggregated media content that includes a plurality of media content, the aggregated media content including at least one media content in each of a plurality of event dimensions.

3. The method according to claim 1 or 2, wherein in a case that the malleable media content and the target media content are located in different applications APP, jumping to a presentation page of the malleable media content of the target media content in response to a triggering operation for the association information includes:

4. An information processing method characterized by comprising:

determining matching malleable media content for the target media content;

5. The method of claim 4, wherein candidate media content is obtained according to the following steps:

recalling candidate media content marked as hot media content;

recalling candidate media content under the target event type;

the candidate media content within the target domain is recalled.

6. The method according to claim 4 or 5, wherein selecting the target media content meeting the extension condition from the obtained candidate media contents comprises:

7. The method of claim 4, wherein determining matching malleable media content for the target media content comprises:

8. The method of claim 6, wherein selecting the target media content meeting the extension condition from the obtained candidate media contents according to the user behavior information corresponding to the candidate media contents and the attribute information of the candidate media contents comprises:

according to at least one of search information of a user after browsing the candidate media content and comment information of the user after browsing the candidate media content corresponding to the candidate media content, and at least one of the number of the associated media content of the candidate media content, consumption data corresponding to the associated media content of the candidate media content, browsing volume increasing rate of the candidate media content, and index data of the candidate media content under at least one interaction index, selecting target media content meeting at least one of the following extension conditions from the obtained candidate media content:

9. The method of claim 4, wherein determining matching malleable media content for the target media content comprises:

10. The method of claim 9, wherein prior to determining the degree of correlation between the target media content and the plurality of media contents to be matched in the media content library, further comprising:

11. The method of claim 10, wherein determining the malleable media content matching the target media content based on the determined relevancy and the attribute information of the plurality of media contents to be matched comprises:

12. The method of claim 9, wherein determining the degree of correlation between the target media content and a plurality of media contents to be matched in the media content library comprises:

13. The method of claim 4, wherein determining the association information corresponding to the target media content based on the malleable media content comprises:

14. The method of claim 13, wherein determining the association information corresponding to the target media content based on the malleable media content further comprises:

15. The method of claim 4, wherein determining the association information corresponding to the target media content comprises:

16. The method of claim 15, wherein after deleting the associated information, further comprising:

17. An information processing apparatus characterized by comprising:

the acquisition module is used for acquiring target media content resources; the target media content resource comprises target media content and associated information corresponding to the target media content;

18. An information processing apparatus characterized by comprising:

the selection module is used for selecting target media contents meeting the extension conditions from the obtained candidate media contents;

a matching module for determining matching malleable media content for the target media content;

19. A computer device, comprising: a processor, a memory storing machine-readable instructions executable by the processor, the processor for executing the machine-readable instructions stored in the memory, the machine-readable instructions, when executed by the processor, the processor performing the steps of the information processing method of any one of claims 1 to 3 or performing the steps of the information processing method of any one of claims 4 to 16.

20. A computer-readable storage medium, characterized in that a computer program is stored thereon, which, when being executed by a computer apparatus, executes the steps of the information processing method according to any one of claims 1 to 3, or the steps of the information processing method according to any one of claims 4 to 16.