CN111985966A - Intelligent merchant marketing management system and method - Google Patents
Intelligent merchant marketing management system and method Download PDFInfo
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Abstract
The invention discloses a marketing management system and a marketing management method for intelligent merchants. The marketing management method for the intelligent commercial tenants comprises the following steps: step S1: the management terminal verifies the identity authentication information input by the administrator, if the verification is successful, the step S2 is executed, otherwise, a verification failure prompt is output; step S2: the administrator directs the administrator to identify a market for which marketing is to be opened and to identify, at the same time, marketing information associated with the market, including, but not limited to, marketing solutions of one or more marketers of the market. The invention discloses a marketing management system and a marketing management method for intelligent merchants, which construct a modern multi-party interaction mechanism for market merchants, consumers and management parties, assist the offline market merchants to adapt to the improvement and upgrading process of new retail and other business states, and better enable technical means related to intelligent marketing to be applied.
Description
Technical Field
The invention belongs to the field of comprehensive marketing management, and particularly relates to a smart merchant marketing management method and a smart merchant marketing management system.
Background
The invention has the technical scheme that the invention patent application with the publication number of CN111047390A and the subject name of a cloud supply and marketing comprehensive integrated O2O E-commerce platform discloses a cloud supply and marketing comprehensive integrated platform, which comprises at least three clients and at least one cloud server; the three clients are a merchant client, a user client and a production enterprise client respectively; the cloud server is used for providing O2O service and data support for selling, consuming and marketing among the at least three clients; the cloud server includes: the intelligent analysis module is used for carrying out statistical analysis on orders, transaction data, commodity data, sales data, members and marketing data; the personalized marketing module is used for pushing matched marketing information to a user through third-party software or a third-party platform interface; the promotion and promotion module is used for setting and promoting time-limited discount, promotion, discount, stored value and gift information of commodities; the member conversion module is used for guiding the members to take more consumer groups to register as the members in an invitation rebate mode; the member marketing module is used for setting member grade, points, notices, rewards and secondary distribution information; and the system management module is used for managing marketing, activities, merchants, users, production enterprises, orders and system settings.
In the field of comprehensive marketing management, by taking the invention patent application as an example, although an e-commerce platform for integrating production enterprises, merchants and users into industry is further disclosed, relevant information of terminal consumers, merchants and production enterprises is provided, and industry resources are subjected to platform integration on the e-commerce platform in a mode of internet plus a traditional channel, and the e-commerce platform is used for online ordering and offline distribution; the system is convenient for centralized management, and can help each role to provide more scientific data or provide references to help the decision-making. On the other hand, the cloud server of the e-commerce platform can provide functions of intelligent analysis, personalized marketing, promotion and promotion, member conversion, member marketing, system management and the like, online and offline data communication is achieved, consumer demands are predicted through big data analysis of the platform, a plurality of promotion means of the e-commerce platform background are used for attracting consumers to purchase, and the general concept of user experience is improved.
Disclosure of Invention
The invention overcomes the defects in the prior art and provides a smart merchant marketing management method and a smart merchant marketing management system.
The invention discloses a system and a method for marketing management of intelligent merchants, which mainly aim to construct a modern multi-party interaction mechanism for the marketers (off-line dominant marketers, namely, merchant ends and the same below), consumers (namely, customer ends and the same below) and managers (namely, management ends and the same below), assist the off-line marketers to adapt to the improvement and upgrade process of the new retail business and other business states, and better enable technical means related to the intelligent marketing to be applied.
The invention discloses a marketing management system and a marketing management method for intelligent merchants, and the marketing management system and the marketing management method for intelligent merchants are also used for assisting offline market merchants to exploit customer resources and promoting the market merchants to increase income.
The invention discloses a system and a method for marketing management of intelligent merchants, and the system and the method are also used for assisting a manager to manage the market merchants and improving the automation and intelligence level of management.
The invention discloses a marketing management system and a marketing management method for intelligent merchants, and the marketing management system and the marketing management method for the intelligent merchants are used for simplifying the operation process of consumers during consumption of the market merchants and improving consumption experience.
The invention adopts the following technical scheme that the intelligent merchant marketing management method comprises the following steps:
step S1: the management terminal verifies the identity authentication information input by the administrator, if the verification is successful, the step S2 is executed, otherwise, a verification failure prompt is output;
step S2: the management end guides an administrator to confirm a market to be opened for marketing and also confirms marketing information related to the market, wherein the marketing information comprises but is not limited to marketing schemes of one or more market merchants of the market;
step S3: the merchant side verifies the identity authentication information input by the market merchant by calling the management side, if the verification is successful, the step S4 is executed, otherwise, a verification failure prompt is output;
step S4: the merchant side guides the market merchants to complete and form the personalized marketing scheme corresponding to the market merchants according to a preset marketing scheme template, wherein the marketing scheme comprises but is not limited to a red packet issuing mechanism;
step S5: the client guides the consumer to trigger the marketing proposal when consuming so that the consumer can enjoy corresponding benefits.
According to the above technical solution, as a further preferable technical solution of the above technical solution, the step S1 is specifically implemented as any one of the following two technical solutions:
step S1.1: the management terminal acquires identity authentication information input by an administrator;
step S1.2: the management terminal compares the acquired identity authentication information with preset identity authentication information to verify whether the acquired identity authentication information is successfully authenticated, if so, the step S2 is executed, otherwise, a verification failure prompt is output; or:
step S1.1: the management terminal acquires identity authentication information input by an administrator;
step S1.2: the management terminal compares the acquired identity authentication information with preset identity authentication information to verify whether the acquired identity authentication information is successfully authenticated, if so, the step S1.3 is executed, otherwise, a verification failure prompt is output;
step S1.3: and the management terminal gives corresponding management authority to the administrator according to the identity authentication information so as to execute the step S2.
According to the above technical solution, as a further preferable technical solution of the above technical solution, the step S2 is specifically implemented as the following steps:
step S2.1: the management end guides the administrator to enter a market management item page, and prompts the administrator to select and edit a market to be opened for marketing;
step S2.2: the management end guides the administrator to enter a market management modification page, prompts the administrator to select a system payment settlement mode, and simultaneously prompts the administrator to fill in market payment settlement merchant numbers and corresponding terminal numbers one by one;
step S2.3: the management end guides an administrator to enter a stall owner information management item page, prompts the administrator to select a settlement information mode, and simultaneously prompts the administrator to select a market so as to pull all market merchants of the market and then select and edit a certain market merchant;
step S2.4: the management end guides the administrator to enter a booth owner settlement information editing page, prompts the administrator to fill in a market sub-merchant number and a market sub-terminal number, and simultaneously fills in the settlement bank card information of the market merchant;
step S2.5: when the settlement information of all the merchants is recorded, the management end prompts the administrator to return to a market management item page so as to trigger a market starting marketing function of the to-be-started market marketing.
According to the above technical solution, as a further preferable technical solution of the above technical solution, the step S2 is further embodied as the following step:
step S2.6: the management end guides the administrator to enter the marketing management item page so as to show and assist the administrator to control a plurality of marketing management sub-items.
According to the above technical solution, as a further preferable technical solution of the above technical solution, in step S2.6, the marketing management sub-items include risk management rules, risk management records, red package rule management, red package records, general red package payment alternative management, coupon rule management, coupon records, and buyer information management.
According to the above technical solution, as a further preferred technical solution of the above technical solution, in step S4, the red packet issuing mechanism is specifically implemented as one of a red packet with zero or a random red packet, and step S4 is specifically implemented as the following steps:
step SP 4.1: the merchant terminal guides the market merchant to select a zero-clearing red packet template or a random red packet template in a red packet issuing mechanism in a preset marketing scheme template, and the step S4.2 is executed when the random red packet template is selected, and the step S4.3 is executed when the zero-clearing red packet template is selected;
step SP 4.2: the merchant side guides the market merchants to fill the red packet triggering amount, the daily red packet quantity, the minimum red packet amount and the maximum red packet amount one by one, and the market merchants are input after being prompted to confirm for the second time;
step SP 4.3: and the merchant side guides the market to fill the red packet triggering amount, the red packet quantity every day and the red packet zero erasing mode successively, and the red packet triggering amount, the red packet quantity and the red packet zero erasing mode are recorded after prompting the secondary confirmation of the merchant in the market.
According to the above technical solution, as a further preferable technical solution of the above technical solution, the step S4 is further embodied as the following step:
step SP 4.4: and the merchant terminal guides the market merchant to check the red packet statistical data.
According to the above technical solution, as a further preferred technical solution of the above technical solution, in step S4, the marketing solution further includes a coupon issuing mechanism, and step S4 is specifically implemented as the following steps:
step SQ 4.1: the merchant side guides the market merchants to select a coupon issuing mechanism in a preset marketing scheme template;
step SQ 4.2: the merchant end guides the market merchant to fill out the coupon name, the coupon satisfaction threshold, the coupon discount amount, the coupon distribution total amount, the coupon activity starting date and the coupon activity finishing date successively, and the coupon name, the coupon satisfaction threshold, the coupon discount limit, the coupon activity starting date and the coupon activity finishing date are recorded after prompting the market merchant to confirm for the second time.
The patent application of the invention also discloses a marketing management method for the intelligent commercial tenants, which comprises the following steps:
step S1: the management end guides an administrator to confirm a market to be opened for marketing and also confirms marketing information related to the market, wherein the marketing information comprises but is not limited to marketing schemes of one or more market merchants of the market;
step S2: the merchant side guides the market merchants to complete and form the personalized marketing scheme corresponding to the market merchants according to a preset marketing scheme template, wherein the marketing scheme comprises but is not limited to a red packet issuing mechanism;
step S3: the client guides the consumer to trigger the marketing proposal when consuming so that the consumer can enjoy corresponding benefits.
The invention further discloses a marketing management system of the intelligent commercial tenant, which is used for implementing the steps of the marketing management method of the intelligent commercial tenant disclosed by any one of the technical schemes.
The invention further discloses electronic equipment which comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the program, the steps of the intelligent merchant marketing management method disclosed by any one of the technical schemes are realized.
The invention also discloses a non-transitory computer readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the steps of the intelligent merchant marketing management method disclosed by any one of the above technical solutions.
The intelligent merchant marketing management system and the intelligent merchant marketing management method have the advantages that a modern multi-party interaction mechanism is established for market merchants (mainly offline), consumers and management parties, the offline market merchants are assisted to adapt to the improvement and upgrading process of new retail and other business states, and technical means related to intelligent marketing are better applied to the ground.
Detailed Description
The invention discloses a marketing management method for intelligent merchants and a marketing management system for the intelligent merchants, and the specific implementation mode of the invention is further described by combining the preferred embodiment.
It should be noted that "market merchant", "business owner", "trader user", "stall", "merchant" and "seller" that may be involved in various embodiments of the present invention are the same concept and are not differentiated.
It is worth mentioning that the terms "consumer", "customer" and "buyer" that may be involved in various embodiments of the present invention are the same concept and are not differentiated.
Preferred embodiment (including identity authentication).
Preferably, the intelligent merchant marketing management method includes the following steps:
step S1: the management side (i.e. the background, the same below) verifies the identity authentication information (e.g. account number, password, etc.) input by the administrator, if the verification is successful, step S2 is executed, otherwise, a verification failure prompt is output (or the verification failure prompt is output until the management side verifies successfully);
step S2: the management end guides (successfully verified) an administrator (at a marketing management page or the like) to confirm a market for the to-be-opened marketing and, at the same time, to confirm marketing information related to the (to-be-opened marketing) market, including but not limited to marketing schemes (perfected by the to-be-marketed merchants) of one or more marketers of the market;
step S3: the merchant side verifies the identity authentication information (such as an account number, a password and the like) input by the market merchant by calling the management side, if the verification is successful, the step S4 is executed, otherwise, a verification failure prompt is output (or the verification failure prompt is output until the management side verifies successfully);
step S4: guiding (at WeChat public number page and the like) market merchants (which are proved to be successful) by the merchant side according to a preset marketing scheme template so as to perfect and form the personalized marketing scheme corresponding to the market merchants, wherein the marketing scheme comprises but is not limited to a red packet issuing mechanism;
step S5: the consumer end guides the consumer to trigger the marketing proposal when consuming (any one of the marketers of any one of the markets which has opened the marketing proposal, and the marketers of any one of the markets which has formed the marketing proposal), so that the consumer can enjoy the corresponding benefits.
Further, as a first specific implementation manner of this embodiment, step S1 is specifically implemented as the following steps:
step S1.1: the management terminal (namely a background, the same below) acquires identity authentication information (such as an account number, a password and the like) input by an administrator;
step S1.2: the management terminal compares the acquired identity authentication information with preset identity authentication information to verify whether the acquired identity authentication information is successfully authenticated, if so, the step S2 is executed, otherwise, a verification failure prompt is output (or a verification failure prompt is output until the management terminal successfully verifies).
Further, as a second specific implementation manner of this embodiment, step S1 is specifically implemented as the following steps:
step S1.1: the management terminal (namely a background, the same below) acquires identity authentication information (such as an account number, a password and the like) input by an administrator;
step S1.2: the management terminal compares the acquired identity authentication information with preset identity authentication information to verify whether the acquired identity authentication information is successfully authenticated, if so, the step S1.3 is executed, otherwise, a verification failure prompt is output (or a verification failure prompt is output until the management terminal is successfully verified);
step S1.3: the management terminal gives the administrator the corresponding management authority according to the identity authentication information (with successful authentication), so as to execute step S2.
Further, as a third specific implementation manner of this embodiment, step S2 is specifically implemented as the following steps:
step S2.1: the management end guides the administrator to enter a market management item page, and prompts the administrator to select and edit a market to be opened for marketing;
step S2.2: the management end guides an administrator to enter a market management modification page, prompts the administrator to select a system payment settlement mode, and simultaneously prompts the administrator to fill in (applied) market payment settlement merchant numbers (corresponding to various market merchants in the market one by one) and corresponding terminal numbers one by one;
step S2.3: the management end guides an administrator to enter a stall owner information management item page, prompts the administrator to select a settlement information mode, and simultaneously prompts the administrator (on a side column on the left side of the page) to select a market (to be managed) so as to pull all market merchants of the market, and then selects and edits a certain market merchant;
step S2.4: the management end guides the administrator to enter a booth owner settlement information editing page, prompts the administrator to fill in (corresponding applied) market sub-merchant numbers and market sub-terminal numbers, and fills in the settlement bank card information of the market merchants;
step S2.5: when the settlement information of all the merchants is recorded, the management end prompts the administrator to return to a market management item page so as to trigger a market starting marketing function of the to-be-started market marketing.
It is worth mentioning that in step S2.2, if and only if the settlement information (market payment settlement merchant number, terminal number, etc.) of all market merchants of the market has been entered, the following step (click on marketing function) can be performed.
It is worth mentioning that in step S2.2, if any market merchant in the market has applied for a wechat public number or a pay-for-your-life number, please fill in the relevant parameters as required. And finally, clicking to confirm the stored data after all the parameters are completely filled.
It is worth mentioning that in step S2.4, after the completion of the draft filling in the information of the settlement bank card of the market merchant, the corresponding parameters are finally confirmed to be filled in, and then the saved data is clicked and confirmed.
Further, as a fourth specific implementation manner of this embodiment, step S2 is further specifically implemented as the following steps:
step S2.6: and (after the marketing function is formally online), the management end guides the administrator to enter a marketing management item page so as to display and assist the administrator to control a plurality of marketing management sub-items.
In step S2.6, the marketing management sub-items include risk management rules, risk management records, red envelope rule management, red envelope records, general red envelope payment agency management, coupon rule management, coupon records, and buyer information management.
In the risk management rules and the risk management record sub-items, the preferential proportion of various marketing means of the merchant can be controlled, and abnormal operation caused by the fact that the merchant sets an excessively large preferential proportion due to misoperation and the like is prevented.
The method has the advantages that various red packages and coupon data issued by various merchants can be inquired in real time in red package rule management, red package records, general red package payment substitute management, coupon rule management and coupon record sub-items, the used condition of consumer acceptance can be checked, and the marketing condition of the whole market can be checked directly conveniently.
In the buyer information management sub-item, the information of the customers participating in marketing in the whole market can be inquired, so that the marketing condition of the whole market can be conveniently analyzed.
Further, as a fifth specific implementation manner of this embodiment, in step S4, the red packet issuing mechanism is specifically implemented as one of a red packet with zero padding and a random red packet.
Further, step S4 is specifically implemented as the following steps:
step SP 4.1: the merchant terminal guides the market merchant to select a zero-clearing red packet template or a random red packet template in a red packet issuing mechanism in a preset marketing scheme template, and the step S4.2 is executed when the random red packet template is selected, and the step S4.3 is executed when the zero-clearing red packet template is selected;
step SP 4.2: the merchant side guides the market merchants to fill red packet trigger amount, daily red packet quantity, minimum red packet amount and maximum red packet amount one by one, and after prompting the market merchants to confirm for the second time (the red packet trigger amount, the daily red packet amount, the minimum red packet amount and the maximum red packet amount), the market merchants record the red packet trigger amount, the daily red packet amount, the minimum red packet amount and the maximum red packet amount);
step SP 4.3: and the merchant side guides the market to gradually fill the red packet triggering amount, the daily red packet quantity and the red packet zero erasing mode, and prompts the market merchant to record the red packet triggering amount, the daily red packet quantity and the red packet zero erasing mode after secondary confirmation (the red packet triggering amount, the daily red packet quantity and the red packet zero erasing mode).
In step SP4.2, the red packet trigger amount is a mandatory item, and the value is not lower than 0 yuan.
In step SP4.2, the number of red packets per day is the optional filling, and the number is not less than 1.
In step SP4.2, the minimum red packet amount is the mandatory item, and the value is retained to the corner and must not be lower than 0-tuple.
In step SP4.2, the maximum red packet amount is the mandatory item, and the value is retained to the corner and should not be smaller than the minimum red packet amount.
In step SP4.3, the red packet trigger amount is a mandatory item, and the value is not lower than 0 yuan.
In step SP4.3, the number of red packets per day is the optional filling, and the number is not less than 1.
In step SP4.3, the red packet zero erasing mode is one of the zero erasing to the pentagonal corner or the zero erasing to the unary.
Further, step S4 is further embodied as the following steps:
step SP 4.4: and the merchant terminal guides the market merchant to check the red packet statistical data.
The red packet statistical data comprise current red packet statistical data, yesterday red packet statistical data, near 7-day red packet statistical data and near 30-day red packet statistical data.
The red packet statistical data comprise red packet issuing time, order amount, issuing amount and red packet state.
Further, as a sixth specific implementation manner of this embodiment, the marketing scheme in step S4 further includes, but is not limited to, a coupon issuing mechanism, and step S4 is specifically implemented as the following steps:
step SQ 4.1: the merchant side guides the market merchants to select a coupon issuing mechanism in a preset marketing scheme template;
step SQ 4.2: the merchant end guides the market merchant to fill out the coupon name, the coupon satisfaction threshold (the amount of money which can be fully reduced by the consumer when the amount of money is met), the coupon discount limit (the amount of money which can be fully reduced when the coupon satisfaction threshold is met), the coupon issuing total amount, the coupon activity starting date and the coupon activity ending date successively, and the coupon name, the coupon satisfaction threshold (the amount of money which can be fully reduced by the consumer when the amount of money is met), the coupon discount limit (the amount of money which can be fully reduced when the coupon satisfaction threshold is met), the coupon issuing total amount, the coupon activity starting date and the coupon activity ending date are recorded after prompting the market merchant to confirm for the second time (the coupon name, the coupon satisfaction threshold (the amount of money which can be fully reduced by the consumer when the amount of money is met), the coupon discount limit (the amount which can be fully reduced when the coupon satisfaction threshold is met), Coupon release total, coupon campaign start date, coupon campaign end date).
Further, step S4 is further embodied as the following steps:
step SQ 4.3: and the merchant terminal guides the market merchant to check the statistical data of the coupons.
The coupon statistical data comprise coupon information, receiving information and service life.
Wherein, the receiving information comprises total amount information, received information and used information.
Wherein the coupon statistical data comprises today coupon statistical data, yesterday coupon statistical data, 7 th day coupon statistical data and 30 th day coupon statistical data.
The coupon statistical data comprise coupon getting time, coupon name, coupon rule and coupon state.
Further, as a seventh specific implementation manner of this embodiment, step S5 is specifically implemented as the following steps:
step S5.1: guiding the consumer to pay attention to the public number corresponding to the market;
step S5.2: and guiding the consumer to trigger the red packet issuing mechanism and/or the coupon issuing mechanism at the public number so that the consumer can enjoy corresponding benefits.
Wherein the public numbers include, but are not limited to, WeChat public number and Payment treasure public number.
Wherein step S5.1 is specifically implemented as the following steps: and guiding the consumer to pay attention to the public number corresponding to the market through the merchant public display screen.
It should be noted that the present embodiment further discloses a marketing management system for smart merchants, which is used for implementing the steps of the marketing management method for smart merchants disclosed in any one of the above technical solutions of the present embodiment.
It should be noted that, this embodiment also discloses an electronic device, which includes a memory, a processor and a computer program stored in the memory and capable of running on the processor, and when the processor executes the program, the steps of the intelligent merchant marketing management method disclosed in any one of the above technical solutions of this embodiment are implemented.
It should be noted that the present embodiment further discloses a non-transitory computer readable storage medium, on which a computer program is stored, and the computer program, when being executed by a processor, implements the steps of the intelligent merchant marketing management method disclosed in any one of the above technical solutions of the present embodiment.
First embodiment (without identity authentication).
Preferably, the intelligent merchant marketing management method includes the following steps:
step S1: the management end guides (successfully verified) an administrator (at a marketing management page or the like) to confirm a market for the to-be-opened marketing and, at the same time, to confirm marketing information related to the (to-be-opened marketing) market, including but not limited to marketing schemes (perfected by the to-be-marketed merchants) of one or more marketers of the market;
step S2: guiding (at WeChat public number page and the like) market merchants (which are proved to be successful) by the merchant side according to a preset marketing scheme template so as to perfect and form the personalized marketing scheme corresponding to the market merchants, wherein the marketing scheme comprises but is not limited to a red packet issuing mechanism;
step S3: the consumer end guides the consumer to trigger the marketing proposal when consuming (any one of the marketers of any one of the markets which has opened the marketing proposal, and the marketers of any one of the markets which has formed the marketing proposal), so that the consumer can enjoy the corresponding benefits.
Further, as a first specific implementation manner of this embodiment, step S1 is specifically implemented as the following steps:
step S1.1: the management end guides the administrator to enter a market management item page, and prompts the administrator to select and edit a market to be opened for marketing;
step S1.2: the management end guides an administrator to enter a market management modification page, prompts the administrator to select a system payment settlement mode, and simultaneously prompts the administrator to fill in (applied) market payment settlement merchant numbers (corresponding to various market merchants in the market one by one) and corresponding terminal numbers one by one;
step S1.3: the management end guides an administrator to enter a stall owner information management item page, prompts the administrator to select a settlement information mode, and simultaneously prompts the administrator (on a side column on the left side of the page) to select a market (to be managed) so as to pull all market merchants of the market, and then selects and edits a certain market merchant;
step S1.4: the management end guides the administrator to enter a booth owner settlement information editing page, prompts the administrator to fill in (corresponding applied) market sub-merchant numbers and market sub-terminal numbers, and fills in the settlement bank card information of the market merchants;
step S1.5: when the settlement information of all the merchants is recorded, the management end prompts the administrator to return to a market management item page so as to trigger a market starting marketing function of the to-be-started market marketing.
It is worth mentioning that in step S1.2, if and only if the settlement information (market payment settlement merchant number, terminal number, etc.) of all market merchants of the market has been entered, the following step (click on marketing function) can be performed.
It is worth mentioning that in step S1.2, if any market merchant in the market has applied for a wechat public number or a pay-for-your-life number, please fill in relevant parameters as required. And finally, clicking to confirm the stored data after all the parameters are completely filled.
It is worth mentioning that in step S1.4, after the completion of the draft filling in the information of the settlement bank card of the market merchant, the corresponding parameters are finally confirmed to be filled in, and then the saved data is clicked and confirmed.
Further, as a second specific implementation manner of this embodiment, step S2 is further specifically implemented as the following steps:
step S1.6: and (after the marketing function is formally online), the management end guides the administrator to enter a marketing management item page so as to display and assist the administrator to control a plurality of marketing management sub-items.
In step S1.6, the marketing management sub-items include risk management rules, risk management records, red envelope rule management, red envelope records, general red envelope payment agency management, coupon rule management, coupon records, and buyer information management.
In the risk management rules and the risk management record sub-items, the preferential proportion of various marketing means of the merchant can be controlled, and abnormal operation caused by the fact that the merchant sets an excessively large preferential proportion due to misoperation and the like is prevented.
The method has the advantages that various red packages and coupon data issued by various merchants can be inquired in real time in red package rule management, red package records, general red package payment substitute management, coupon rule management and coupon record sub-items, the used condition of consumer acceptance can be checked, and the marketing condition of the whole market can be checked directly conveniently.
In the buyer information management sub-item, the information of the customers participating in marketing in the whole market can be inquired, so that the marketing condition of the whole market can be conveniently analyzed.
Further, as a third specific implementation manner of this embodiment, in step S2, the red packet issuing mechanism is specifically implemented as one of a red packet with zero padding and a random red packet.
Further, step S2 is specifically implemented as the following steps:
step SP 2.1: the merchant terminal guides the market merchant to select a zero-clearing red packet template or a random red packet template in a red packet issuing mechanism in a preset marketing scheme template, and the step S4.2 is executed when the random red packet template is selected, and the step S4.3 is executed when the zero-clearing red packet template is selected;
step SP 2.2: the merchant side guides the market merchants to fill red packet trigger amount, daily red packet quantity, minimum red packet amount and maximum red packet amount one by one, and after prompting the market merchants to confirm for the second time (the red packet trigger amount, the daily red packet amount, the minimum red packet amount and the maximum red packet amount), the market merchants record the red packet trigger amount, the daily red packet amount, the minimum red packet amount and the maximum red packet amount);
step SP 2.3: and the merchant side guides the market to gradually fill the red packet triggering amount, the daily red packet quantity and the red packet zero erasing mode, and prompts the market merchant to record the red packet triggering amount, the daily red packet quantity and the red packet zero erasing mode after secondary confirmation (the red packet triggering amount, the daily red packet quantity and the red packet zero erasing mode).
In step SP2.2, the red packet trigger amount is a mandatory item, and the value is not lower than 0 yuan.
In step SP2.2, the number of red packets per day is the optional filling, and the number is not less than 1.
In step SP2.2, the minimum red packet amount is the mandatory item, and the value is retained to the corner and must not be lower than 0-tuple.
In step SP2.2, the maximum red packet amount is the mandatory item, and the value is reserved to the corner and should not be smaller than the minimum red packet amount.
In step SP2.3, the red packet trigger amount is a mandatory item, and the value is not lower than 0 yuan.
In step SP2.3, the number of red packets per day is the optional filling, and the number is not less than 1.
In step SP2.3, the red packet zero erasing mode is one of the zero erasing to the pentagonal corner or the zero erasing to the unary.
Further, step S2 is further embodied as the following steps:
step SP 2.4: and the merchant terminal guides the market merchant to check the red packet statistical data.
The red packet statistical data comprise current red packet statistical data, yesterday red packet statistical data, near 7-day red packet statistical data and near 30-day red packet statistical data.
The red packet statistical data comprise red packet issuing time, order amount, issuing amount and red packet state.
Further, as a fourth specific implementation manner of this embodiment, the marketing scheme in step S2 further includes, but is not limited to, a coupon issuing mechanism, and step S2 is specifically implemented as the following steps:
step SQ 2.1: the merchant side guides the market merchants to select a coupon issuing mechanism in a preset marketing scheme template;
step SQ 2.2: the merchant end guides the market merchant to fill out the coupon name, the coupon satisfaction threshold (the amount of money which can be fully reduced by the consumer when the amount of money is met), the coupon discount limit (the amount of money which can be fully reduced when the coupon satisfaction threshold is met), the coupon issuing total amount, the coupon activity starting date and the coupon activity ending date successively, and the coupon name, the coupon satisfaction threshold (the amount of money which can be fully reduced by the consumer when the amount of money is met), the coupon discount limit (the amount of money which can be fully reduced when the coupon satisfaction threshold is met), the coupon issuing total amount, the coupon activity starting date and the coupon activity ending date are recorded after prompting the market merchant to confirm for the second time (the coupon name, the coupon satisfaction threshold (the amount of money which can be fully reduced by the consumer when the amount of money is met), the coupon discount limit (the amount which can be fully reduced when the coupon satisfaction threshold is met), Coupon release total, coupon campaign start date, coupon campaign end date).
Further, step S2 is further embodied as the following steps:
step SQ 2.3: and the merchant terminal guides the market merchant to check the statistical data of the coupons.
The coupon statistical data comprise coupon information, receiving information and service life.
Wherein, the receiving information comprises total amount information, received information and used information.
Wherein the coupon statistical data comprises today coupon statistical data, yesterday coupon statistical data, 7 th day coupon statistical data and 30 th day coupon statistical data.
The coupon statistical data comprise coupon getting time, coupon name, coupon rule and coupon state.
Further, as a fifth specific implementation manner of this embodiment, step S5 is specifically implemented as the following steps:
step S3.1: guiding the consumer to pay attention to the public number corresponding to the market;
step S3.2: and guiding the consumer to trigger the red packet issuing mechanism and/or the coupon issuing mechanism at the public number so that the consumer can enjoy corresponding benefits.
Wherein the public numbers include, but are not limited to, WeChat public number and Payment treasure public number.
Wherein step S3.1 is specifically implemented as the following steps: and guiding the consumer to pay attention to the public number corresponding to the market through the public display screen.
It should be noted that the present embodiment further discloses a marketing management system for smart merchants, which is used for implementing the steps of the marketing management method for smart merchants disclosed in any one of the above technical solutions of the present embodiment.
It should be noted that, this embodiment also discloses an electronic device, which includes a memory, a processor and a computer program stored in the memory and capable of running on the processor, and when the processor executes the program, the steps of the intelligent merchant marketing management method disclosed in any one of the above technical solutions of this embodiment are implemented.
It should be noted that the present embodiment further discloses a non-transitory computer readable storage medium, on which a computer program is stored, and the computer program, when being executed by a processor, implements the steps of the intelligent merchant marketing management method disclosed in any one of the above technical solutions of the present embodiment.
It should be noted that technical features such as specific types of the display screens related to the present patent application should be regarded as the prior art, specific structures, operation principles, control manners and spatial arrangement manners of the technical features should be selected conventionally in the field, and should not be regarded as the points of the present patent, and the present patent is not further specifically described in detail.
It will be apparent to those skilled in the art that modifications and equivalents may be made in the embodiments and/or portions thereof without departing from the spirit and scope of the present invention.
Claims (10)
1. A marketing management method for intelligent merchants is characterized by comprising the following steps:
step S1: the management terminal verifies the identity authentication information input by the administrator, if the verification is successful, the step S2 is executed, otherwise, a verification failure prompt is output;
step S2: the management end guides an administrator to confirm a market to be opened for marketing and also confirms marketing information related to the market, wherein the marketing information comprises but is not limited to marketing schemes of one or more market merchants of the market;
step S3: the merchant side verifies the identity authentication information input by the market merchant by calling the management side, if the verification is successful, the step S4 is executed, otherwise, a verification failure prompt is output;
step S4: the merchant side guides the market merchants to complete and form the personalized marketing scheme corresponding to the market merchants according to a preset marketing scheme template, wherein the marketing scheme comprises but is not limited to a red packet issuing mechanism;
step S5: the client guides the consumer to trigger the marketing proposal when consuming so that the consumer can enjoy corresponding benefits.
2. The intelligent merchant marketing management method according to claim 1, wherein the step S1 is implemented as one of the following two solutions:
step S1.1: the management terminal acquires identity authentication information input by an administrator;
step S1.2: the management terminal compares the acquired identity authentication information with preset identity authentication information to verify whether the acquired identity authentication information is successfully authenticated, if so, the step S2 is executed, otherwise, a verification failure prompt is output; or:
step S1.1: the management terminal acquires identity authentication information input by an administrator;
step S1.2: the management terminal compares the acquired identity authentication information with preset identity authentication information to verify whether the acquired identity authentication information is successfully authenticated, if so, the step S1.3 is executed, otherwise, a verification failure prompt is output;
step S1.3: and the management terminal gives corresponding management authority to the administrator according to the identity authentication information so as to execute the step S2.
3. The intelligent merchant marketing management method of claim 1, wherein the step S2 is implemented as the following steps:
step S2.1: the management end guides the administrator to enter a market management item page, and prompts the administrator to select and edit a market to be opened for marketing;
step S2.2: the management end guides the administrator to enter a market management modification page, prompts the administrator to select a system payment settlement mode, and simultaneously prompts the administrator to fill in market payment settlement merchant numbers and corresponding terminal numbers one by one;
step S2.3: the management end guides an administrator to enter a stall owner information management item page, prompts the administrator to select a settlement information mode, and simultaneously prompts the administrator to select a market so as to pull all market merchants of the market and then select and edit a certain market merchant;
step S2.4: the management end guides the administrator to enter a booth owner settlement information editing page, prompts the administrator to fill in a market sub-merchant number and a market sub-terminal number, and simultaneously fills in the settlement bank card information of the market merchant;
step S2.5: when the settlement information of all the merchants is recorded, the management end prompts the administrator to return to a market management item page so as to trigger a market starting marketing function of the to-be-started market marketing.
4. The intelligent merchant marketing management method of claim 3, wherein the step S2 is further embodied as the following steps:
step S2.6: the management end guides the administrator to enter the marketing management item page so as to show and assist the administrator to control a plurality of marketing management sub-items.
5. The intelligent merchant marketing management method according to claim 4, wherein in step S2.6, the marketing management sub-items include risk management rules, risk management records, red envelope rule management, red envelope records, general red envelope payment agency management, coupon rule management, coupon records, and buyer information management.
6. The intelligent merchant marketing management method of claim 1, wherein in step S4, the red packet issuing mechanism is implemented as one of a zero-clearing red packet or a random red packet, and step S4 is implemented as the following steps:
step SP 4.1: the merchant terminal guides the market merchant to select a zero-clearing red packet template or a random red packet template in a red packet issuing mechanism in a preset marketing scheme template, and the step S4.2 is executed when the random red packet template is selected, and the step S4.3 is executed when the zero-clearing red packet template is selected;
step SP 4.2: the merchant side guides the market merchants to fill the red packet triggering amount, the daily red packet quantity, the minimum red packet amount and the maximum red packet amount one by one, and the market merchants are input after being prompted to confirm for the second time;
step SP 4.3: and the merchant side guides the market to fill the red packet triggering amount, the red packet quantity every day and the red packet zero erasing mode successively, and the red packet triggering amount, the red packet quantity and the red packet zero erasing mode are recorded after prompting the secondary confirmation of the merchant in the market.
7. The intelligent merchant marketing management method of claim 6, wherein the step S4 is further embodied as the following steps:
step SP 4.4: and the merchant terminal guides the market merchant to check the red packet statistical data.
8. The intelligent merchant marketing management method of claim 1, wherein in step S4, the marketing plan further includes a coupon issuing mechanism, and step S4 is implemented as the following steps:
step SQ 4.1: the merchant side guides the market merchants to select a coupon issuing mechanism in a preset marketing scheme template;
step SQ 4.2: the merchant end guides the market merchant to fill out the coupon name, the coupon satisfaction threshold, the coupon discount amount, the coupon distribution total amount, the coupon activity starting date and the coupon activity finishing date successively, and the coupon name, the coupon satisfaction threshold, the coupon discount limit, the coupon activity starting date and the coupon activity finishing date are recorded after prompting the market merchant to confirm for the second time.
9. A marketing management method for intelligent merchants is characterized by comprising the following steps:
step S1: the management end guides an administrator to confirm a market to be opened for marketing and also confirms marketing information related to the market, wherein the marketing information comprises but is not limited to marketing schemes of one or more market merchants of the market;
step S2: the merchant side guides the market merchants to complete and form the personalized marketing scheme corresponding to the market merchants according to a preset marketing scheme template, wherein the marketing scheme comprises but is not limited to a red packet issuing mechanism;
step S3: the client guides the consumer to trigger the marketing proposal when consuming so that the consumer can enjoy corresponding benefits.
10. A marketing management system for intelligent merchants, characterized by implementing the steps of the marketing management method for intelligent merchants as claimed in any one of claims 1 to 9.
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