CN111885392A - Video live broadcast with wheat and anchor broadcast matching method, device, equipment and storage medium - Google Patents

Video live broadcast with wheat and anchor broadcast matching method, device, equipment and storage medium Download PDF

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Publication number
CN111885392A
CN111885392A CN202010739647.1A CN202010739647A CN111885392A CN 111885392 A CN111885392 A CN 111885392A CN 202010739647 A CN202010739647 A CN 202010739647A CN 111885392 A CN111885392 A CN 111885392A
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China
Prior art keywords
shopping guide
live
anchor
guide object
broadcast
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Granted
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CN202010739647.1A
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Chinese (zh)
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CN111885392B (en
Inventor
许少龙
陈武彬
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Guangzhou Shangyan Network Technology Co ltd
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Guangzhou Zhuque Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application provides a method, a device, equipment and a storage medium for live video live broadcast and live broadcast matching, and relates to the field of network live broadcast. The anchor matching method comprises the steps that after a first anchor triggers a direct wheat-connecting broadcast starting instruction, a first shopping guide object selected by the first anchor is determined, first characteristic information of the first shopping guide object is obtained, the first characteristic information is subjected to characteristic matching with second characteristic information of shopping guide objects selected by other anchors of which the direct wheat-connecting broadcast starting instruction has been started, a target shopping guide object is determined according to a characteristic matching result, and a second anchor which is subjected to direct wheat-connecting broadcast with the first anchor is determined; the first main broadcast and the first shopping guide object selected by the first main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the microphone PK. The technical scheme enriches the live broadcast form of the anchor, leads the anchor to conduct commodity shopping guide in the process of connecting with the wheat PK, and increases the fun of commodity shopping guide.

Description

Video live broadcast with wheat and anchor broadcast matching method, device, equipment and storage medium
Technical Field
The application relates to the field of live broadcast, in particular to a main broadcast matching method of video live broadcast with wheat, a video live broadcast method and a video live broadcast device, and also relates to electronic equipment and a storage medium.
Background
With the rapid development of internet technology, more and more users can watch online video live broadcast through a network by using terminals such as computers, mobile phones and the like, and various live broadcast platforms such as e-commerce live broadcast shopping platforms are in endless.
On live shopping platform of electricity merchant, the mode that adopts live and electricity merchant to combine together, the anchor will want to demonstrate the commodity that purchases for spectator to correspond the picture and link the show in the live room of oneself, and spectator is when watching the live broadcast, if the commodity of show need be bought, only need the main points to hit the commodity that demonstrates in the live room and correspond the picture and link, can jump to the shopping website of the electricity merchant that commodity corresponds, and the spectator of being convenient for buys.
However, in the related live broadcast shopping guide technology, live broadcast shopping guide is performed in a form that a single anchor or an anchor and a guest in a live broadcast room are matched, and the live broadcast shopping guide is single in form, which is not beneficial to improving the shopping enthusiasm of audience users.
Disclosure of Invention
The object of the present application is to solve at least one of the above-mentioned technical drawbacks, in particular the problem of single form of live e-commerce shopping guide.
In a first aspect, an embodiment of the present application provides a main broadcast matching method for live video live broadcast with live broadcasting, including the following steps:
after a first anchor triggers a live wheat-connecting starting instruction, determining a first shopping guide object selected by the first anchor;
acquiring first characteristic information of the first shopping guide object, and performing characteristic matching on the first characteristic information and second characteristic information of shopping guide objects selected by other anchor broadcasters having initiated the microphone connecting starting instruction;
determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting to the wheat according to the result of the feature matching; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
In an embodiment, the step of performing feature matching on the first feature information and the second feature information of the shopping guide objects selected by the rest of anchor broadcasters having initiated the microphone connecting starting instruction includes:
acquiring second characteristic information of shopping guide objects selected by other live broadcasts for triggering the live broadcast start of the microphone connection within a preset time period;
and calculating the matching degree between the first shopping guide object and the shopping guide objects selected by the rest anchor according to the first characteristic information and the second characteristic information.
In an embodiment, the step of determining a target shopping guide object and a second anchor for live online broadcasting with the first anchor according to the result of the feature matching includes:
according to the matching degree, determining the shopping guide object with the highest matching degree with the first shopping guide object in the shopping guide objects selected by the rest anchor broadcasters as a target shopping guide object; wherein the target shopping guide objects are one or more;
and determining the anchor broadcast corresponding to the target shopping guide object as a second anchor broadcast, and carrying out live broadcast in connection with the first anchor broadcast.
In an embodiment, the first feature information and the second feature information include: at least one of a category of the shopping guide object, a price interval of the shopping guide object, a distribution mode of the shopping guide object, a group-oriented of the shopping guide object, and a contact ratio between a fan of the selected live broadcast room of the anchor and the group-oriented.
In a second aspect, an embodiment of the present application further provides a live video live broadcasting method, including the following steps:
after a wheat-connecting live broadcast starting instruction is received, first characteristic information of a first shopping guide object selected by a first anchor is obtained, and the first characteristic information is subjected to characteristic matching with characteristic information of shopping guide objects selected by other anchors which have started the wheat-connecting starting instruction;
determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting to the wheat according to the result of the feature matching;
generating a live shopping guide PK (push to talk) live broadcast picture by the matched first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast;
and pushing the continuous-microphone PK shopping guide live broadcast picture to each audience, receiving purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience, counting according to the purchase operation instructions, and displaying corresponding counting results on a live broadcast interface.
In an embodiment, the purchase entries of the first shopping guide object and the second shopping guide object are shown on a live shopping guide screen of the microphone PK;
the step of receiving the purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience comprises the following steps:
acquiring purchase operation information input by purchase entrances of the first shopping guide object and the second shopping guide object on a live online PK shopping guide screen through a spectator;
receiving a purchase operation instruction of the first shopping guide object and the second shopping guide object which are generated by the audience according to the purchase operation information; the purchase operation instruction carries an object identifier of the first shopping guide object or the second shopping guide object.
In an embodiment, the step of performing statistics according to the purchase operation instruction, and displaying a corresponding statistical result on a live broadcasting interface includes:
analyzing the purchase operation instruction, and determining a first shopping guide object or a second shopping guide object selected to be purchased by a user according to an object identifier in the purchase operation instruction;
and accumulating the purchase quantity of the first shopping guide object and the second shopping guide object respectively to obtain order data results corresponding to the first shopping guide object and the second shopping guide object, and displaying the corresponding order data results on a live broadcasting interface.
In an embodiment, after the step of presenting the corresponding order data result on the live broadcasting interface, the method further includes:
comparing the order data results corresponding to the first shopping guide object and the second shopping guide object, and determining a target anchor according to the comparison result;
and transferring the virtual assets with the quantity corresponding to the order data result to the target anchor according to the order data result corresponding to the target anchor.
In a third aspect, an embodiment of the present application further provides a main broadcast matching device for live video live broadcast, including:
the object determination module is used for determining a first shopping guide object selected by a first anchor after the first anchor triggers a live wheat-connecting starting instruction;
the characteristic matching module is used for acquiring first characteristic information of the first shopping guide object and performing characteristic matching on the first characteristic information and second characteristic information of the shopping guide object selected by other anchor broadcasters having initiated the wheat-connecting starting instruction;
the anchor broadcast determining module is used for determining a target shopping guide object and a second anchor broadcast which is in live broadcast with the first anchor broadcast in a live mode according to the characteristic matching result; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
In a fourth aspect, an embodiment of the present application further provides a live video broadcast device with live wheat, including:
the system comprises a characteristic matching module, a live microphone starting module and a live microphone starting module, wherein the characteristic matching module is used for acquiring first characteristic information of a first shopping guide object selected by a first anchor after a live microphone starting instruction is started, and performing characteristic matching on the first characteristic information and the characteristic information of the shopping guide object selected by other anchors which have started the live microphone starting instruction;
the anchor broadcast determining module is used for determining a target shopping guide object and a second anchor broadcast which is in live broadcast with the first anchor broadcast in a live mode according to the characteristic matching result;
the picture generation module is used for generating a live online PK shopping guide picture from the matched first main broadcast and the first shopping guide object selected by the first main broadcast as well as the second main broadcast and the second shopping guide object selected by the second main broadcast;
and the data statistics module is used for pushing the continuous microphone PK live shopping guide picture to each audience, receiving purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience, respectively counting order data results corresponding to the first shopping guide object and the second shopping guide object according to the purchase operation instructions, and displaying the corresponding order data results on a live broadcasting interface.
In a fifth aspect, an embodiment of the present application further provides an electronic device, which includes:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: and executing the main broadcasting matching method of the video live broadcasting with wheat or the video live broadcasting method with wheat.
In a sixth aspect, an embodiment of the present application further provides a computer-readable medium, where a computer program is stored, and when the computer program is executed by a processor, the method for matching a main broadcast of live video live telecast or the method for live video live telecast are implemented.
According to the method, the device, the equipment and the storage medium for live video live broadcast and live broadcast matching thereof provided by the embodiment, after the first anchor triggers the live broadcast start instruction, the first shopping guide object selected by the first anchor is determined, the first characteristic information of the first shopping guide object is obtained, the first characteristic information is subjected to characteristic matching with the second characteristic information of the shopping guide objects selected by the other anchors which have initiated the live broadcast start instruction, the target shopping guide object is determined according to the result of the characteristic matching, and the second anchor which is subjected to live broadcast with the first anchor is obtained; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live broadcast picture of the live online PK shopping guide, so that the live broadcast form of the main broadcast is enriched, the main broadcast can conduct commodity shopping guide in the process of the live online PK, and the interest of commodity shopping guide is increased.
Additional aspects and advantages of the present application will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the present application.
Drawings
The foregoing and/or additional aspects and advantages of the present application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a schematic frame diagram of a webcast system according to an embodiment;
FIG. 2 is a diagram of a live interface for E-commerce live broadcasting in the related art;
fig. 3 is a flowchart of a main broadcast matching method for live video live broadcasting according to an embodiment;
fig. 4 is a flowchart of a video live broadcasting method according to an embodiment;
FIG. 5 is a diagram of a live view of a PK shopping guide with wheat;
fig. 6 is a schematic structural diagram of a main broadcast matching apparatus for live video live broadcasting with live tv broadcasting according to an embodiment;
fig. 7 is a schematic structural diagram of a video live broadcasting device according to an embodiment.
Detailed Description
Reference will now be made in detail to embodiments of the present application, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are exemplary only for the purpose of explaining the present application and are not to be construed as limiting the present application.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those within the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
Before describing the method provided by the embodiment of the present application, an application scenario of the embodiment of the present application is described first. Referring to fig. 1, fig. 1 is a schematic diagram of a framework of a live webcast system provided by an embodiment, where the system framework may include a server and clients, each client includes one or more anchor clients (i.e., anchor, the same below) 10 and a plurality of viewer clients (i.e., viewer clients, the same below) 20, and a live platform located on the server may include a plurality of virtual live webcasts and a server 30, where each anchor client 10 and each viewer client 20 establish communication connection with the server 30 through a wired network or a wireless network.
Generally speaking, each virtual live broadcast room correspondingly plays different live broadcast contents, the anchor broadcasts are live broadcast through the anchor client 10, and audiences select to enter a certain virtual live broadcast room through the audience client 20 to watch the anchor broadcast for live broadcast. The viewer client 20 and the anchor client 10 may enter the live platform through a live Application (APP) installed on the terminal device.
The anchor client 10 and the audience client 20 are terminal devices, such as a smart phone, a tablet computer, an e-reader, a desktop computer, or a notebook computer, and the like, which is not limited thereto. The server 30 is a background server for providing background services for the terminal device, and may be implemented by an independent server or a server cluster composed of a plurality of servers. In one embodiment, the server 30 may be a live web platform. The anchor can record the video through the anchor client 10, the anchor client 10 uploads the video to the webcast platform synchronously, and then the webcast platform pushes the video to the audience client 20, so that the audience can see the live video of the anchor.
In order to improve the interest of the live broadcast process, a session key (PK) can be carried out between the anchor broadcasts. For example, the anchor may send a request for a block to the server 30 (i.e., the webcast platform) through the anchor client 10, and the webcast platform may pair among the anchors that initiated the request to determine the anchor combinations that are suitable for the block.
As shown in fig. 2, fig. 2 is a live broadcast interface diagram of live broadcast of an e-commerce in the related art, a single anchor or anchor and other guests guide shopping for a commodity in the same anchor room, for example, the commodity is an umbrella, and the anchor describes functions, features, prices, and the like of the umbrella in the live broadcast room to guide viewers to purchase the commodity.
The live video live broadcasting method with wheat provided by the embodiment of the application is suitable for a main broadcast to carry out decision-making shopping guide (PK shopping guide) on commodities and services in a live broadcasting room, and spectators buy scenes of the commodities and the services in the PK process. When PK shopping guide is started, the live broadcast platform matches the main broadcast and then connects the main broadcast, the main broadcast and the main broadcast connect the main broadcast to decide the commodities of respective shopping guide, audiences purchase in the deciding process, and after the deciding is finished, the main broadcast PK is determined to be successful according to the purchase quantity of the audiences, so that the live broadcast form is enriched, and meanwhile, the commodity shopping guide is more interesting.
The following describes in detail a technical solution of a main broadcast matching method for live video live broadcast with live tv.
Fig. 3 is a flowchart of a main broadcast matching method for live video-on-wheat broadcast according to an embodiment, where the main broadcast matching method for live video-on-wheat broadcast can be executed in a main broadcast matching device for live video-on-wheat broadcast, such as a server, and the server is disposed on a network live broadcast platform.
Specifically, the anchor matching method for live video live broadcasting comprises the following steps:
s110, after the first anchor triggers a live wheat-connecting starting instruction, determining a first shopping guide object selected by the first anchor.
After the first anchor starts the wheat, the anchor client side where the first anchor is located loads related resources of live broadcast shopping guide, such as a commodity library and the like, commodities in the commodity library can represent tangible commodities, such as apples, clothes, shoes and the like, and also can represent intangible services, such as service commodities of a certain video VIP member, photography and the like. In this embodiment, the product library loaded by the first anchor is a product library corresponding to its own attribute, such as the service terms signed and the anchor authority such as the purchased product shopping guide item, and is not loaded for any product without authority.
By expanding the commodity library, the first anchor selects one or more commodities from the commodity library as a first shopping guide object, after the first anchor selects the commodities, a shopping guide entrance is displayed on a live broadcast interface of the anchor client, if any commodity is not selected by the first anchor, a virtual key of 'enter shopping guide' on the live broadcast interface is gray and is in a non-triggerable state, if any commodity is selected by the first anchor, the virtual key of 'enter shopping guide' is in a colored state, such as red, and is in a to-be-triggered state, and if the red virtual key is clicked by the first anchor, a wheat-connecting starting operation is performed, and the anchor client sends a wheat-connecting live broadcast starting instruction to the server.
In this embodiment, the wheat-connected live broadcast start instruction includes information such as a main broadcast identifier corresponding to the main broadcast client, start time of a wheat-connected request, and an object identifier of a shopping guide object selected by the main broadcast to perform shopping guide. For example, after a first anchor "0001" selects a commodity "shoe" (number B201), a virtual key "enter shopping guide" is clicked at 19:30 to trigger a direct wheat-connected broadcast start instruction, where "0001" is an anchor identifier corresponding to an anchor client, the anchor identifier may be a direct broadcast room number or an anchor nickname, the start time of the direct wheat-connected request is 19:30, and an object identifier of a shopping guide object selected by the anchor for conducting shopping guide is B201.
Further, the server analyzes the live microphone connecting starting instruction to obtain an object identifier of a shopping guide object (namely, a first shopping guide object) selected by the anchor for shopping guide contained in the live microphone connecting starting instruction, and determines the first shopping guide object selected by the first anchor according to the object identifier.
And S120, acquiring first characteristic information of the first shopping guide object, and performing characteristic matching on the first characteristic information and second characteristic information of the shopping guide object selected by other anchor broadcasters having initiated the wheat-connecting starting instruction.
The first characteristic information and the second characteristic information comprise at least one of a shopping guide object type, a shopping guide object price, a shopping guide object distribution mode, a group-oriented shopping guide object and a contact ratio of a main broadcast live broadcast room fan and the group-oriented shopping guide object. The shopping guide object category refers to the category of the goods selected by the anchor, such as that apples belong to fruit categories, shirts belong to clothing categories, and the like, and the shopping guide object price interval refers to the price of the selected goods, such as that apples are 8 yuan, shirts are 149 yuan, and the like. The distribution mode of the shopping guide object refers to an express delivery mode of the commodity, such as open mail or emergency, distribution company, whether to package the mail, distribution time and the like. The group-oriented shopping guide object is a mainstream market of a selected commodity, and may be, for example, a skirt-oriented female or the like, or may be a female that is preferred for middle-aged and elderly people or a young woman. The contact ratio between the fan of the main broadcast live broadcast room and the group-oriented shopping guide object is the contact ratio between the group corresponding to the fan of the main broadcast live broadcast room and the group-oriented shopping guide object, for example, most of the fan of the main broadcast live broadcast room is male, the shopping guide object is female, the group-oriented shopping guide object is young female, and as a result, the contact ratio between the fan of the main broadcast live broadcast room and the group-oriented shopping guide object is low.
In this embodiment, the server obtains first characteristic information of the first shopping guide object, and second characteristic information of shopping guide objects selected by other anchor broadcasters, which have initiated the microphone connecting start instruction but failed to perform matching, to perform characteristic matching, for example, the first shopping guide object of the first anchor is "apple", and according to the first characteristic information of "apple", the shopping guide object matched with the first shopping guide object is usually other fruits in the same price interval, such as snow pears or another variety of apples.
In an embodiment, the step of performing feature matching on the first feature information and the second feature information of the shopping guide objects selected by the rest of the anchor broadcasters having initiated the microphone connecting starting instruction includes:
and S1201, acquiring second characteristic information of shopping guide objects selected by other live broadcasts for triggering the live broadcast start of the wheat connecting in a preset time period.
In this embodiment, the preset time period is a preset time period related to a first time point corresponding to the first main broadcast trigger live broadcast start instruction, for example, a preset time period with the first time point as a time start point, a preset time period with the first time point as a time end point, or a preset time period with the first time point as a time midpoint. And acquiring second characteristic information of the shopping guide objects selected by the rest anchor broadcasters, which have initiated the wheat-connecting starting instruction but are not successfully matched, in the preset time period.
And S1202, calculating the matching degree between the first shopping guide object and the shopping guide objects selected by the rest anchor according to the first characteristic information and the second characteristic information.
In this embodiment, each item of feature information in the first feature information and the second feature information may be subjected to matching calculation, optionally, different feature information can be set with corresponding weights according to practical requirements such as popularization direction, for example, the feature information of the shopping guide object itself is set to a first weight (high weight), such as the shopping guide object category, the shopping guide object price, the distribution manner of the shopping guide object, etc., the audience feature information associated with the shopping guide object is set to a first weight (medium weight), such as the group-oriented of the shopping guide object, and the contact ratio between fans of the anchor live broadcast room and the group, such as the average age, sex proportion, payment proportion, average payment amount and the like of the fan group, and the anchor characteristic information is set as a third weight (low weight), such as the anchor historical PK score (segment position), the historical goods-taking score and the like.
And calculating the matching scores between the shopping guide objects selected by the first anchor and the rest anchors, wherein the closer the matching scores in the rest anchors are to the matching score of the first anchor, the higher the matching degree of the first anchor and the anchor is.
S130, determining a target shopping guide object and a second anchor for carrying out live broadcast on the live broadcast in connection with the first anchor according to the feature matching result; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
In this embodiment, one or more shopping guide objects that most closely match the first anchor are determined as target shopping guide objects, and the target shopping guide objects and the first shopping guide objects have the same or similar shopping guide object categories, shopping guide object prices, distribution modes of the shopping guide objects, group-oriented aspects of the shopping guide objects, and the coincidence degree of the fan-in of the anchor live broadcast room and the group-oriented aspects.
In an embodiment, the step of determining a target shopping guide object and a second anchor for live online broadcasting with the first anchor according to the result of the feature matching includes:
and S1301, determining the shopping guide object with the highest matching degree with the first shopping guide object in the shopping guide objects selected by the rest anchor broadcasters as a target shopping guide object according to the matching degree.
Wherein, the target shopping guide objects are one or more. In the double-person continuous shopping, one shopping guide object with the highest matching degree with the first shopping guide object in the shopping guide objects selected from the rest anchor studios is determined as the target shopping guide object, and in the multi-person continuous shopping, a plurality of shopping guide objects with the highest matching degree with the first shopping guide object in the shopping guide objects selected from the rest anchor studios are determined as the target shopping guide objects.
S1302, determining the anchor broadcast corresponding to the target shopping guide object as a second anchor broadcast, and performing live broadcast in connection with the first anchor broadcast.
And determining the anchor corresponding to the target shopping guide object as a second anchor, and in the same way, the second anchor may be one or more.
And connecting the second main broadcasting with the first main broadcasting. In this embodiment, the closer the matching degree between the target shopping guide object and the first shopping guide object is, the smaller the difference between the anchor for performing the online shopping PK is, and the smaller the difference between the strength between the anchors is, the more fair the shopping guide PK is.
After the first main broadcast and the second main broadcast are successful in wheat connection, a live broadcast picture of the wheat-connected PK shopping guide is generated, the first main broadcast and the second main broadcast are displayed on the live broadcast picture of the wheat-connected PK shopping guide, and relevant information of shopping guide objects selected by the first main broadcast and the second main broadcast for shopping guide, such as object names, prices, pictures and the like, is displayed, so that the viewing of audiences is facilitated.
In the anchor broadcast matching method for live video live broadcast with wheat provided by this embodiment, after a first anchor broadcast triggers a live broadcast start instruction with wheat, a first shopping guide object selected by the first anchor broadcast is determined; acquiring first characteristic information of a first shopping guide object, and performing characteristic matching on the first characteristic information and second characteristic information of shopping guide objects selected by other anchor broadcasters having initiated a microphone connecting starting instruction; determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting with the first anchor according to the result of the feature matching; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live broadcast picture of the live online PK shopping guide, so that the live broadcast form of the main broadcast is enriched, the main broadcast conducts commodity shopping guide in the process of the live online PK, and the interest of commodity shopping guide is increased.
Fig. 4 is a flowchart of a video live broadcasting method that can be executed in a video live broadcasting device, such as a server, and the server is disposed on a live broadcasting platform, according to an embodiment, the following embodiment takes the server as an example to describe the present disclosure.
Specifically, as shown in fig. 4, the method for live broadcasting of a live video with live broadcasting may include the following steps:
s410, after the wheat-connecting live broadcast starting instruction is sent, first characteristic information of a first shopping guide object selected by a first main broadcast is obtained, and the first characteristic information is subjected to characteristic matching with second characteristic information of shopping guide objects selected by other main broadcasts, wherein the shopping guide objects are selected by the other main broadcasts, and the wheat-connecting live broadcast starting instruction is started.
The first characteristic information and the second characteristic information comprise at least one of a shopping guide object type, a shopping guide object price, a shopping guide object distribution mode, a group-oriented shopping guide object and a contact ratio of a main broadcast live broadcast room fan and the group-oriented shopping guide object. The shopping guide object category refers to the category of the goods selected by the anchor, such as that apples belong to fruit categories, shirts belong to clothing categories, and the like, and the shopping guide object price interval refers to the price of the selected goods, such as that apples are 8 yuan, shirts are 149 yuan, and the like. The distribution mode of the shopping guide object refers to an express delivery mode of the commodity, such as open mail or emergency, distribution company, whether to package the mail, distribution time and the like. The group-oriented shopping guide object is a mainstream market of a selected commodity, and may be, for example, a skirt-oriented female or the like, or may be a female that is preferred for middle-aged and elderly people or a young woman. The contact ratio between the fan of the main broadcast live broadcast room and the group-oriented shopping guide object is the contact ratio between the group corresponding to the fan of the main broadcast live broadcast room and the group-oriented shopping guide object, for example, most of the fan of the main broadcast live broadcast room is male, the shopping guide object is female, the group-oriented shopping guide object is young female, and as a result, the contact ratio between the fan of the main broadcast live broadcast room and the group-oriented shopping guide object is low.
In this embodiment, the server obtains first characteristic information of the first shopping guide object, and second characteristic information of shopping guide objects selected by other anchor broadcasters, which have initiated the microphone connecting start instruction but failed to perform matching, to perform characteristic matching, for example, the first shopping guide object of the first anchor is "apple", and according to the first characteristic information of "apple", the shopping guide object matched with the first shopping guide object is usually other fruits in the same price interval, such as snow pears or another variety of apples.
Optionally, second characteristic information of shopping guide objects selected by other live broadcasts, which triggers the live broadcast start of the wheat-connecting broadcast within a preset time period, is obtained.
In this embodiment, the preset time period is a preset time period related to a first time point corresponding to the first main broadcast trigger live broadcast start instruction, for example, a preset time period with the first time point as a time start point, a preset time period with the first time point as a time end point, or a preset time period with the first time point as a time midpoint. And acquiring second characteristic information of the shopping guide objects selected by the rest anchor broadcasters, which have initiated the wheat-connecting starting instruction but are not successfully matched, in the preset time period.
Optionally, according to the first feature information and the second feature information, a matching degree between the first shopping guide object and a shopping guide object selected by the rest of anchor broadcasters is calculated.
In this embodiment, each item of feature information in the first feature information and the second feature information may be subjected to matching calculation, optionally, different feature information can be set with corresponding weights according to practical requirements such as popularization direction, for example, the feature information of the shopping guide object itself is set to a first weight (high weight), such as the shopping guide object category, the shopping guide object price, the distribution manner of the shopping guide object, etc., the audience feature information associated with the shopping guide object is set to a first weight (medium weight), such as the group-oriented of the shopping guide object, and the contact ratio between fans of the anchor live broadcast room and the group, such as the average age, sex proportion, payment proportion, average payment amount and the like of the fan group, and the anchor characteristic information is set as a third weight (low weight), such as the anchor historical PK score (segment position), the historical goods-taking score and the like.
And calculating the matching scores between the shopping guide objects selected by the first anchor and the rest anchors, wherein the closer the matching scores in the rest anchors are to the matching score of the first anchor, the higher the matching degree of the first anchor and the anchor is.
And S420, determining a target shopping guide object according to the feature matching result, and performing live broadcast on the second main broadcast in connection with the first main broadcast.
In this embodiment, one or more shopping guide objects that most closely match the first anchor are determined as target shopping guide objects, and generally, the target shopping guide objects and the first shopping guide objects have the same or similar shopping guide object categories, shopping guide object prices, distribution modes of the shopping guide objects, group-oriented shopping guide objects, and the contact degree between the fan of the anchor live broadcast room and the group-oriented shopping guide objects is also close. And determining the shopping guide object with the highest matching degree with the first shopping guide object in the shopping guide objects selected by the rest anchor broadcasters as a target shopping guide object according to the matching degree.
Wherein, the target shopping guide objects are one or more. In the double-person continuous shopping, one shopping guide object with the highest matching degree with the first shopping guide object in the shopping guide objects selected from the rest anchor studios is determined as the target shopping guide object, and in the multi-person continuous shopping, a plurality of shopping guide objects with the highest matching degree with the first shopping guide object in the shopping guide objects selected from the rest anchor studios are determined as the target shopping guide objects.
Further, the anchor corresponding to the target shopping guide object is determined as a second anchor, and live online broadcast is performed with the first anchor.
And determining the anchor corresponding to the target shopping guide object as a second anchor, and in the same way, the second anchor may be one or more.
And connecting the second main broadcasting with the first main broadcasting. In this embodiment, the closer the matching degree between the target shopping guide object and the first shopping guide object is, the smaller the difference between the anchor of the specification for the online shopping PK is, and the smaller the difference between the strength between the anchors is, the more fair the shopping guide PK is.
And S430, generating a live shopping PK shopping guide live screen by the matched first main broadcast and the first shopping guide object selected by the first main broadcast and the second shopping guide object selected by the second main broadcast.
After the first main broadcast and the second main broadcast are successful in wheat connection, a live broadcast picture of the wheat-connected PK shopping guide is generated, the first main broadcast and the second main broadcast are displayed on the live broadcast picture of the wheat-connected PK shopping guide, and relevant information of shopping guide objects selected by the first main broadcast and the second main broadcast for shopping guide, such as object names, prices, pictures and the like, is displayed, so that the viewing of audiences is facilitated.
S440, pushing the PK shopping guide live broadcast images connected with the microphone to each audience, receiving purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience, and displaying corresponding results on a live broadcast interface.
When a spectator user purchases an object to be purchased through a purchase operation, such as clicking a preset purchase key, made on a live online PK (push to talk) shopping guide screen displayed by a spectator end, the spectator end acquires the purchase operation made by the spectator user and sends a purchase operation instruction to a server. In this embodiment, the purchase operation command carries a preset identifier to distinguish the shopping guide object pointed to by the purchase operation command.
The server receives a purchase operation instruction sent by the viewer, and analyzes a preset identifier carried by the purchase operation instruction to determine the purchased shopping guide objects, and optionally, the purchase operation instruction further includes the number of the purchased shopping guide objects. Further, according to the purchase operation instruction, order data results corresponding to the first shopping guide object and the second shopping guide object, such as order amount, purchase amount, total value and chargeback rate of the first shopping guide object and the second shopping guide object, are respectively counted.
In this embodiment, the corresponding order data result includes: order amount, number of shopping guide objects, total value, maximum buyer nickname and other data information. And the server sends the corresponding order data result to the client, wherein the client comprises a main broadcasting end and a spectator end, so that the client generates a connecting microphone PK shopping guide result page according to the corresponding order data result to be displayed on a shopping guide live broadcasting interface.
In the video live broadcasting method with wheat connecting provided by this embodiment, after a start instruction of live broadcasting with wheat connecting, first characteristic information of a first shopping guide object selected by a first anchor is acquired, and the first characteristic information is subjected to characteristic matching with characteristic information of shopping guide objects selected by other anchors having initiated the start instruction of live broadcasting with wheat connecting; determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting with the first anchor according to the result of the feature matching; generating a live shopping guide PK (push to talk) live broadcast picture by the matched first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast; the online shopping PK live-broadcast picture is pushed to each audience, the purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience are received, and the corresponding results are displayed on the interface of the live-broadcast room, so that the online-broadcast live-broadcast mode is enriched, the online-broadcast carries out commodity shopping guide in the online-broadcast PK process, and the interest of commodity shopping guide is increased.
In order to make the technical solutions of the present application clearer and easier to understand, specific implementation processes and modes of a plurality of steps in the technical solutions are described in detail below.
In an embodiment, the purchase entries of the first and second shopping guide objects are shown on a live shopping guide screen of the microphone PK.
As shown in fig. 5, fig. 5 is a schematic diagram of a online PK shopping guide live view, the online PK shopping guide live view is divided into two sides, the left side is a first main view, information of a first shopping guide object, such as a picture, is displayed at a preset position on the left side, but an information introduction frame of the first shopping guide object pops up when the picture is clicked, and the information introduction frame is retracted after a preset time length is reached. Similarly, the right side is a second anchor, and the information of the second shopping guide object is displayed at the preset position on the right side.
Furthermore, purchase entries of a first shopping guide object and a second shopping guide object are displayed on the online PK shopping guide live broadcast picture, optionally, the first shopping guide object and the second shopping guide object share one purchase entry, and after a user clicks the purchase entry, a selection popup window of the first shopping guide object or the second shopping guide object is popped up to facilitate the selection of the audience user; in an embodiment, the first shopping guide object and the second shopping guide object respectively correspond to respective purchase entries, for example, purchase entries appearing in a picture where the first anchor and the second anchor are located [ buy TA ], and a user can quickly order and purchase goods in stock corresponding to the anchor in a live broadcast by clicking a [ buy TA ] button.
Further, step S440 receives a purchase operation instruction for the first shopping guide object and the second shopping guide object returned by the viewer, including:
s4401, obtaining purchase operation information input by purchase entrances of the first shopping guide object and the second shopping guide object on a live online PK shopping guide picture through a viewer end.
The user makes a purchase operation through the purchasing entries of the first shopping guide object and the second shopping guide object on the live-broadcast picture of the microphone PK shopping guide by the audience, for example, clicking the purchasing entry once to indicate that one unit quantity of shopping guide objects are purchased next, and when the user continuously clicks the purchasing entries multiple times, indicating that a plurality of unit quantities of shopping guide objects are purchased next. The purchase operation information comprises a shopping guide object corresponding to the purchase entrance operated by the user, the times of the purchase operation of clicking the purchase entrance by the user, the identification of the audience user and the like.
S4402, receiving a purchase operation instruction of the first shopping guide object and the second shopping guide object generated by the audience according to the purchase operation information; the purchase operation instruction carries an object identifier of the first shopping guide object or the second shopping guide object.
The client acquires purchase operation information, such as object identifiers corresponding to the shopping guide objects, purchase quantity, identifiers of audience users and the like, packages the purchase operation information to generate purchase operation instructions of the first shopping guide object and the second shopping guide object, and sends the purchase operation instructions to the server.
In an embodiment, the counting according to the purchase operation instruction in step S440, and displaying the corresponding counting result on the live broadcasting interface may include the following steps:
s4403, analyzing the purchase operation instruction, and determining the first shopping guide object or the second shopping guide object selected to be purchased by the user according to the object identifier in the purchase operation instruction.
For example, in this embodiment, the object identifier of the first shopping guide object is B201, the object identifier of the second shopping guide object is C302, and the server receives and analyzes the purchase operation instruction sent by the client, to obtain the object identifier carried by the purchase operation instruction, so as to determine, through the object identifier, whether the shopping guide object corresponding to the purchase operation instruction is the first shopping guide object or the second shopping guide object.
And S4404, accumulating the purchase quantity of the first shopping guide object and the purchase quantity of the second shopping guide object respectively to obtain order data results corresponding to the first shopping guide object and the second shopping guide object, and displaying the corresponding order data results on a live broadcasting interface.
In this embodiment, the purchase operation command further carries the number of purchased shopping guide objects, such as "B201" and "2", which means that the purchase operation command includes purchasing the first shopping guide object, and the purchase number is 2. Further, the purchase quantity of the same shopping guide object in different purchase operation instructions is used for obtaining order data results corresponding to the first shopping guide object and the second shopping guide object.
In an embodiment, after the displaying the corresponding order data result on the live broadcasting interface in step S4404, the method further includes:
and S4405, comparing the order data results corresponding to the first shopping guide object and the second shopping guide object, and determining the target anchor according to the comparison result.
In this example, the online PK shopping is time limited, for example, the online PK shopping period is 1 minute. When the duration of the online shopping PK shopping guide is reached, the online shopping guide live broadcast result is obtained, and the user can not purchase through a purchase entrance any more. After the current wheat connecting shopping guide is finished, the server counts order data results corresponding to the first shopping guide object and the second shopping guide object during the wheat connecting PK shopping guide, for example, data such as total order number, purchase quantity, total value, quantity of large orders (a large order refers to an order with the purchase quantity reaching a preset threshold value) and the like. The order data result is comprehensively analyzed to determine the target anchor, for example, the anchor with a large total number of orders is determined as the target anchor, or the anchor with a large total value for selling the shopping guide object is determined as the target anchor, or the anchor with a large number of received orders and a preset value is determined as the target anchor.
S4406, transferring the virtual assets with the quantity corresponding to the order data result to the target anchor according to the order data result corresponding to the target anchor.
In this embodiment, the virtual assets transferred to the target anchor have an association relationship with the order data results corresponding to the target anchor, and the more the number of orders corresponding to the target anchor is, the greater the total value of the orders is, the more the virtual assets are transferred to the target anchor.
Optionally, the virtual assets of the portion where the total value of the shopping guide object corresponding to the target anchor broadcast exceeds the preset value are transferred to the target anchor broadcast according to a preset ratio, for example, the total value of the shopping guide corresponding to the target anchor broadcast is 2000YB, the preset value is 1000YB, the excess portion of the virtual assets is 1000YB, the preset ratio is 0.1, the virtual assets transferred to the target anchor broadcast are 1000 × 0.1 — 100YB, where YB is a value unit of the virtual assets provided in this embodiment.
The following describes a related embodiment of a main broadcast matching device for live video live broadcasting.
Fig. 6 is a schematic structural diagram of an embodiment of a anchor matching apparatus for live video over internet protocol, where the anchor matching apparatus for live video over internet protocol can be implemented in an anchor matching device, such as a server, for live video over internet protocol.
As shown in fig. 6, a main broadcast matching apparatus 100 for live video live broadcasting includes: an object determination module 110, a feature matching module 120, and an anchor determination module 130.
The object determining module 110 is configured to determine a first shopping guide object selected by a first anchor after the first anchor triggers a live wheat broadcast starting instruction;
the feature matching module 120 is configured to obtain first feature information of the first shopping guide object, and perform feature matching on the first feature information and second feature information of the shopping guide object selected by the other anchor broadcasters having initiated the microphone connecting start instruction;
a anchor determining module 130, configured to determine, according to the result of the feature matching, a target shopping guide object and a second anchor that performs live online shopping with the first anchor; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
The video live broadcast anchor matching device with the wheat provided by the embodiment realizes that the anchor links with the wheat PK to conduct commodity shopping guide, enriches the live broadcast form of the anchor, enables the anchor to conduct commodity shopping guide in the process of linking with the wheat PK, and increases the interest of commodity shopping guide.
In one embodiment, the feature matching module 120 includes: a feature acquisition unit and a feature matching unit;
the characteristic acquisition unit is used for acquiring second characteristic information of shopping guide objects selected by other live broadcasts for triggering the live broadcast start of the wheat connecting in a preset time period;
and the characteristic matching unit is used for calculating the matching degree between the first shopping guide object and the shopping guide object selected by the rest anchor according to the first characteristic information and the second characteristic information.
In one embodiment, anchor determination module 130 includes: the device comprises an object determining unit and a live broadcasting unit;
the object determining unit is configured to determine, according to the matching degree, a shopping guide object with a highest matching degree with the first shopping guide object among the shopping guide objects selected by the other anchor broadcasters as a target shopping guide object; wherein the target shopping guide objects are one or more;
and the live wheat connecting unit is used for determining the anchor broadcast corresponding to the target shopping guide object as a second anchor broadcast and carrying out live wheat connecting with the first anchor broadcast.
In an embodiment, the first feature information and the second feature information include: at least one of a category of the shopping guide object, a price interval of the shopping guide object, a distribution mode of the shopping guide object, a group-oriented of the shopping guide object, and a contact ratio between a fan of the selected live broadcast room of the anchor and the group-oriented.
Fig. 7 is a schematic structural diagram of a video live broadcasting apparatus with microphone according to an embodiment, where the video live broadcasting apparatus with microphone can be implemented in a video live broadcasting device, such as a server.
As shown in fig. 7, the apparatus 400 for live video live broadcasting includes: a feature matching module 410, an anchor determination module 420, a picture generation module 430, and a data statistics module 440.
The feature matching module 410 is configured to, after a wheat-connecting live broadcast starting instruction, acquire first feature information of a first shopping guide object selected by a first anchor, and perform feature matching on the first feature information and feature information of shopping guide objects selected by other anchors that have initiated the wheat-connecting starting instruction;
a anchor determining module 420, configured to determine a target shopping guide object and a second anchor that performs live online shopping with the first anchor according to the result of the feature matching;
the picture generation module 430 is configured to generate a live online PK shopping guide live picture from the matched first anchor and the first shopping guide object selected by the first anchor, the second anchor and the second shopping guide object selected by the second anchor;
the data statistics module 440 is configured to push the continuous-microphone PK live shopping guide pictures to each audience, receive purchase operation instructions for the first shopping guide object and the second shopping guide object returned by the audience, respectively count order data results corresponding to the first shopping guide object and the second shopping guide object according to the purchase operation instructions, and display the corresponding order data results on a live broadcasting interface.
In an embodiment, the purchase entries of the first shopping guide object and the second shopping guide object are shown on a live shopping guide screen of the microphone PK;
the data statistics module 440 includes: an operation information acquisition unit and an operation instruction receiving unit;
an operation information acquisition unit, configured to acquire, by a viewer, purchase operation information input by purchase entries of the first shopping guide object and the second shopping guide object on a live shopping guide screen of a profile PK;
the operation instruction receiving unit is used for receiving a purchase operation instruction of the first shopping guide object and the second shopping guide object which are generated by the audience according to the purchase operation information; the purchase operation instruction carries an object identifier of the first shopping guide object or the second shopping guide object.
In one embodiment, the data statistics module 440 includes: an instruction analysis unit and a result obtaining unit;
the instruction analysis unit is used for analyzing the purchase operation instruction and determining a first shopping guide object or a second shopping guide object selected to be purchased by a user according to an object identifier in the purchase operation instruction;
and the result obtaining unit is used for respectively accumulating the purchase quantity of the first shopping guide object and the purchase quantity of the second shopping guide object, obtaining order data results corresponding to the first shopping guide object and the second shopping guide object, and displaying the corresponding order data results on a live broadcasting interface.
In one embodiment, the data statistics module 430 further comprises: the system comprises a target anchor determining unit and a virtual asset transferring unit;
the target anchor determining unit is used for comparing the order data results corresponding to the first shopping guide object and the second shopping guide object and determining the target anchor according to the comparison result;
and the virtual asset transfer unit is used for transferring the virtual assets with the quantity corresponding to the order data result to the target anchor according to the order data result corresponding to the target anchor.
When the video live broadcasting device provided by the above embodiment executes the video live broadcasting method provided by any of the above embodiments, the device has corresponding functions and beneficial effects.
The embodiment of the invention also provides computer equipment which comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the program, the main broadcast matching of the video live broadcast with the.
When the computer device executes the anchor broadcast matching of the live video live broadcast or the live video live broadcast method, which is provided by any embodiment, the computer device has corresponding functions and beneficial effects.
An embodiment of the present invention provides a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform a main broadcast matching method for live video live broadcast, including:
after a first anchor triggers a live wheat-connecting starting instruction, determining a first shopping guide object selected by the first anchor;
acquiring first characteristic information of the first shopping guide object, and performing characteristic matching on the first characteristic information and second characteristic information of shopping guide objects selected by other anchor broadcasters having initiated the microphone connecting starting instruction;
determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting to the wheat according to the result of the feature matching; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, where the computer-executable instructions are executed by a computer processor to perform a video live broadcast method, where the method includes:
after a wheat-connecting live broadcast starting instruction is received, first characteristic information of a first shopping guide object selected by a first anchor is obtained, and the first characteristic information is subjected to characteristic matching with characteristic information of shopping guide objects selected by other anchors which have started the wheat-connecting starting instruction;
determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting to the wheat according to the result of the feature matching;
generating a live shopping guide PK (push to talk) live broadcast picture by the matched first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast;
and pushing the continuous-microphone PK shopping guide live broadcast picture to each audience, receiving a purchase operation instruction of the first shopping guide object and the second shopping guide object returned by the audience, and displaying a corresponding result on a live broadcast interface.
Of course, the storage medium containing the computer-executable instructions provided in the embodiments of the present invention is not limited to the foregoing operations of the anchor matching method for live video live broadcasting with microphone, and may also perform related operations in the live video live broadcasting method provided in any embodiment of the present invention, and has corresponding functions and advantages.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solution of the present invention or portions thereof that contribute to the prior art may be embodied in the form of a software product, where the computer software product may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) to execute the main broadcast matching or video live broadcast method for video live broadcast in any embodiment of the present invention.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least a portion of the steps in the flow chart of the figure may include multiple sub-steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed alternately or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
The foregoing is only a partial embodiment of the present application, and it should be noted that, for those skilled in the art, several modifications and decorations can be made without departing from the principle of the present application, and these modifications and decorations should also be regarded as the protection scope of the present application.

Claims (12)

1. A video live broadcast anchor matching method is characterized by comprising the following steps:
after a first anchor triggers a live wheat-connecting starting instruction, determining a first shopping guide object selected by the first anchor;
acquiring first characteristic information of the first shopping guide object, and performing characteristic matching on the first characteristic information and second characteristic information of shopping guide objects selected by other anchor broadcasters having initiated the microphone connecting starting instruction;
determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting to the wheat according to the result of the feature matching; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
2. The anchor matching method for live video online broadcasting according to claim 1, wherein the step of matching the first characteristic information with the second characteristic information of the shopping guide objects selected by the rest of anchors that have initiated the online starting instruction includes:
acquiring second characteristic information of shopping guide objects selected by other live broadcasts for triggering the live broadcast start of the microphone connection within a preset time period;
and calculating the matching degree between the first shopping guide object and the shopping guide objects selected by the rest anchor according to the first characteristic information and the second characteristic information.
3. The anchor matching method for live video live broadcasting with wheat according to claim 2, wherein the step of determining a target shopping guide object and a second anchor for live broadcasting with wheat with the first anchor according to the result of the feature matching comprises:
according to the matching degree, determining the shopping guide object with the highest matching degree with the first shopping guide object in the shopping guide objects selected by the rest anchor broadcasters as a target shopping guide object; wherein the target shopping guide objects are one or more;
and determining the anchor broadcast corresponding to the target shopping guide object as a second anchor broadcast, and carrying out live broadcast in connection with the first anchor broadcast.
4. The anchor matching method for live video live broadcast according to any one of claims 1 to 3, wherein the first characteristic information and the second characteristic information include: at least one of a category of the shopping guide object, a price interval of the shopping guide object, a distribution mode of the shopping guide object, a group-oriented of the shopping guide object, and a contact ratio between a fan of the selected live broadcast room of the anchor and the group-oriented.
5. A live video live broadcasting method with wheat is characterized by comprising the following steps:
after a wheat-connecting live broadcast starting instruction is received, first characteristic information of a first shopping guide object selected by a first anchor is obtained, and the first characteristic information is subjected to characteristic matching with characteristic information of shopping guide objects selected by other anchors which have started the wheat-connecting starting instruction;
determining a target shopping guide object and a second anchor for carrying out live broadcast on the first anchor in a way of connecting to the wheat according to the result of the feature matching;
generating a live shopping guide PK (push to talk) live broadcast picture by the matched first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast;
and pushing the continuous-microphone PK shopping guide live broadcast picture to each audience, receiving purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience, counting according to the purchase operation instructions, and displaying corresponding counting results on a live broadcast interface.
6. The live video live broadcasting method according to claim 5, wherein said first shopping guide object and said second shopping guide object are purchased through a purchase entrance displayed on a live PK shopping guide screen;
the step of receiving the purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience comprises the following steps:
acquiring purchase operation information input by purchase entrances of the first shopping guide object and the second shopping guide object on a live online PK shopping guide screen through a spectator;
receiving a purchase operation instruction of the first shopping guide object and the second shopping guide object which are generated by the audience according to the purchase operation information; the purchase operation instruction carries an object identifier of the first shopping guide object or the second shopping guide object.
7. The live video broadcasting method according to claim 6, wherein the step of performing statistics according to the purchase operation instruction and displaying corresponding statistical results on a live broadcasting interface comprises:
analyzing the purchase operation instruction, and determining a first shopping guide object or a second shopping guide object selected to be purchased by a user according to an object identifier in the purchase operation instruction;
and accumulating the purchase quantity of the first shopping guide object and the second shopping guide object respectively to obtain order data results corresponding to the first shopping guide object and the second shopping guide object, and displaying the corresponding order data results on a live broadcasting interface.
8. The method as claimed in claim 5, wherein after the step of displaying the corresponding order data result on the live broadcasting interface, the method further comprises:
comparing the order data results corresponding to the first shopping guide object and the second shopping guide object, and determining a target anchor according to the comparison result;
and transferring the virtual assets with the quantity corresponding to the order data result to the target anchor according to the order data result corresponding to the target anchor.
9. A video live broadcast anchor matching device, which is characterized in that the device comprises:
the object determination module is used for determining a first shopping guide object selected by a first anchor after the first anchor triggers a live wheat-connecting starting instruction;
the characteristic matching module is used for acquiring first characteristic information of the first shopping guide object and performing characteristic matching on the first characteristic information and second characteristic information of the shopping guide object selected by other anchor broadcasters having initiated the wheat-connecting starting instruction;
the anchor broadcast determining module is used for determining a target shopping guide object and a second anchor broadcast which is in live broadcast with the first anchor broadcast in a live mode according to the characteristic matching result; the first main broadcast and the first shopping guide object selected by the first main broadcast, the second main broadcast and the second shopping guide object selected by the second main broadcast are used for generating a live shopping guide picture of the live PK.
10. A live device of live video with wheat is characterized by comprising:
the system comprises a characteristic matching module, a live microphone starting module and a live microphone starting module, wherein the characteristic matching module is used for acquiring first characteristic information of a first shopping guide object selected by a first anchor after a live microphone starting instruction is started, and performing characteristic matching on the first characteristic information and the characteristic information of the shopping guide object selected by other anchors which have started the live microphone starting instruction;
the anchor broadcast determining module is used for determining a target shopping guide object and a second anchor broadcast which is in live broadcast with the first anchor broadcast in a live mode according to the characteristic matching result;
the picture generation module is used for generating a live online PK shopping guide picture from the matched first main broadcast and the first shopping guide object selected by the first main broadcast as well as the second main broadcast and the second shopping guide object selected by the second main broadcast;
and the data statistics module is used for pushing the continuous microphone PK live shopping guide picture to each audience, receiving purchase operation instructions of the first shopping guide object and the second shopping guide object returned by the audience, respectively counting order data results corresponding to the first shopping guide object and the second shopping guide object according to the purchase operation instructions, and displaying the corresponding order data results on a live broadcasting interface.
11. An electronic device, comprising:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: performing a main broadcasting matching method of the live video live broadcasting of any one of claims 1 to 4 or the live video live broadcasting method of any one of claims 5 to 8.
12. A computer-readable medium, on which a computer program is stored, which program, when being executed by a processor, carries out a main broadcast matching method for a video live broadcast according to any one of claims 1 to 4 or a video live broadcast method according to any one of claims 5 to 8.
CN202010739647.1A 2020-07-28 2020-07-28 Video live broadcast with wheat and anchor broadcast matching method, device, equipment and storage medium Active CN111885392B (en)

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CN112752136A (en) * 2020-12-09 2021-05-04 广东各有所爱信息科技有限公司 Crowd funding and broadcasting method
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CN115361588A (en) * 2022-07-05 2022-11-18 北京达佳互联信息技术有限公司 Object display method and device, electronic equipment and storage medium
CN117314591A (en) * 2023-11-29 2023-12-29 武汉商学院 Matching recommendation method for live agricultural product sales anchor
CN117319758A (en) * 2023-10-13 2023-12-29 南京霍巴信息科技有限公司 Live broadcast method and live broadcast system based on cloud platform

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CN117319758A (en) * 2023-10-13 2023-12-29 南京霍巴信息科技有限公司 Live broadcast method and live broadcast system based on cloud platform
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CN117314591A (en) * 2023-11-29 2023-12-29 武汉商学院 Matching recommendation method for live agricultural product sales anchor
CN117314591B (en) * 2023-11-29 2024-02-20 武汉商学院 Matching recommendation method for live agricultural product sales anchor

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