CN108322782B - Method, device and system for pushing multimedia information - Google Patents

Method, device and system for pushing multimedia information Download PDF

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Publication number
CN108322782B
CN108322782B CN201810054074.1A CN201810054074A CN108322782B CN 108322782 B CN108322782 B CN 108322782B CN 201810054074 A CN201810054074 A CN 201810054074A CN 108322782 B CN108322782 B CN 108322782B
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target
multimedia content
image
playing
playing device
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CN108322782A (en
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王启付
李宁
苏睿
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Xian Wanxiang Electronics Technology Co Ltd
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Xian Wanxiang Electronics Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Computing Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a method, a device and a system for pushing multimedia information. Wherein, the method comprises the following steps: acquiring image information of a target audience, wherein the target audience comprises audiences watching multimedia contents played by first playing equipment; acquiring a target object corresponding to a target audience according to the image information of the target audience; and determining target multimedia content for pushing to the target object through the second playing device according to the multimedia content played by the first playing device watched by the target audience. The invention solves the technical problem of low push effect caused by mutual independence of outdoor advertisements and network advertisements in the prior art.

Description

Method, device and system for pushing multimedia information
Technical Field
The invention relates to the field of data processing, in particular to a method, a device and a system for pushing multimedia information.
Background
In areas such as subway stations, shopping malls, square centers and the like, display screens for users to play advertisements are arranged, and the way of playing advertisements by the display screens is to circularly play stored advertisement contents.
With the continuous development of the internet, the internet advertisement also has a strong popularization effect, for example, an advertisement inserted before the video content, an advertisement popped up at the interface side of a webpage or an application program, and the like.
At present, related advertisements and commodities are pushed to a user by internet advertisements according to IP and browsing purchase records of the user, entity outdoor advertisements only push prestored advertisement information to the user, information and data watched by the user are less acquired, and the data and internet advertisement video pushing in two popularization modes are mutually isolated and separated.
Aiming at the problem that the pushing effect is low due to the fact that outdoor advertisements and network advertisements are independent of each other in the prior art, an effective solution is not provided at present.
Disclosure of Invention
The embodiment of the invention provides a method, a device and a system for pushing multimedia information, which are used for at least solving the technical problem of low pushing effect caused by mutual independence of outdoor advertisements and network advertisements in the prior art.
According to an aspect of the embodiments of the present invention, there is provided a method for pushing multimedia information, including: acquiring image information of a target audience, wherein the target audience comprises audiences watching multimedia contents played by first playing equipment; acquiring a target object corresponding to a target audience according to the image information of the target audience; and determining target multimedia content for pushing to the target object through the second playing device according to the multimedia content played by the first playing device watched by the target audience.
Further, image information sent by the image acquisition device is received, wherein when the first playing device plays the multimedia content, the image acquisition device acquires the image information of the predetermined area.
Further, performing image recognition on the image information, and determining a facial image of the target audience included in the image information; comparing the facial image of the target audience with a pre-stored facial image of the object or the facial information of the object acquired in real time; and determining that the object corresponding to the object face image matched with the face image of the target audience is the target object corresponding to the target audience.
Further, extracting first feature information of a face image of the target audience; and comparing the first characteristic information with second characteristic information of a prestored face image of the object.
Further, searching multimedia content associated with the multimedia content played by the first playing device in the pre-stored candidate multimedia content; and determining the search result as the target multimedia content.
Further, extracting a push main body corresponding to the multimedia content played by the first playing device; matching a push main body corresponding to the multimedia content played by the first playing device with a push main body in the pre-stored candidate multimedia content; and when the pushing main body corresponding to the candidate multimedia content has a predetermined relation with the pushing main body corresponding to the multimedia content played by the first playing device, determining that the candidate multimedia content is associated with the multimedia content played by the first playing device.
Further, the target multimedia content pushed to the target object includes any one or more of the following items: acquiring communication information of second playing equipment, and pushing target multimedia content to the second playing equipment through the communication information; and when the target object is detected to access the preset network content through the second playing device, pushing the target multimedia content to the target object through the network content displayed by the second playing device.
According to another aspect of the embodiments of the present invention, there is also provided a system for pushing multimedia information, including: the first playing device is used for playing the multimedia content; the system comprises an image acquisition device, a first display device and a second display device, wherein the image acquisition device is used for acquiring image information of target audiences, and the target audiences comprise audiences watching multimedia contents played by the first display device; and the server is communicated with the image acquisition device and is used for acquiring a target object corresponding to the target audience according to the image information of the target audience and determining target multimedia content which is used for being pushed to the target object through second playing equipment according to the multimedia content played by the first playing equipment watched by the target audience.
According to another aspect of the embodiments of the present invention, there is also provided a multimedia information pushing apparatus, including: the first acquisition module is used for acquiring image information of a target audience, wherein the target audience comprises audiences watching multimedia contents played by first playing equipment; the second acquisition module is used for acquiring a target object corresponding to the target audience according to the image information of the target audience; and the determining module is used for determining target multimedia content used for being pushed to the target object through second playing equipment according to the multimedia content played by the first playing equipment watched by the target audience.
Further, the first obtaining module comprises: and the receiving submodule is used for receiving the image information sent by the image acquisition device, wherein when the first playing equipment plays the multimedia content, the image acquisition device acquires the image information of a preset area.
Further, the second obtaining module includes: the identification submodule is used for carrying out image identification on the image information and determining a facial image of a target audience included in the image information; the comparison submodule is used for comparing the facial image of the target audience with a pre-stored facial image of the target audience;
a determining sub-module for determining an object corresponding to the object facial avatar matching the target viewer's facial image as the target object.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium, where the storage medium includes a stored program, and when the program runs, the apparatus on which the storage medium is located is controlled to execute the above-mentioned method for pushing multimedia information.
According to another aspect of the embodiments of the present invention, there is also provided a processor, configured to execute a program, where the program executes the method for pushing multimedia information.
In the embodiment of the invention, the image information of the target audience is taken, wherein the target audience comprises the audience watching the multimedia content played by the first playing device, the target object corresponding to the target audience is obtained according to the image information of the target audience, and the target multimedia content used for being pushed to the target object through the second playing device is determined according to the multimedia content played by the first playing device watched by the target audience. According to the scheme, the image information of the audience watching the first playing equipment is obtained, and the network user corresponding to the audience is matched, so that the multimedia content which is the same as or related to the multimedia content played by the first playing equipment watched by the network user can be pushed for the network user, the correlation between the outdoor advertisement and the network advertisement is improved, the advertisement effect is further improved, and the technical problem that the pushing effect is low due to the fact that the outdoor advertisement and the network advertisement are independent from each other in the prior art is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a flowchart of a method for pushing multimedia information according to an embodiment of the present invention;
fig. 2 is a flow chart of an alternative method for pushing multimedia information according to an embodiment of the present invention;
FIG. 3 is a diagram of a system for pushing multimedia information according to an embodiment of the present invention; and
fig. 4 is a schematic diagram of a multimedia information pushing apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
According to an embodiment of the present invention, there is provided an embodiment of a method for pushing multimedia information, it should be noted that the steps shown in the flowchart of the drawings may be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in an order different from that shown.
Fig. 1 is a flowchart of a method for pushing multimedia information according to an embodiment of the present invention, as shown in fig. 1, the method includes the following steps:
step S102, obtaining image information of target audiences, wherein the target audiences comprise audiences watching multimedia contents played by the first playing equipment.
The execution subject of the above steps may be a server or a service cluster, in particular a server or a service cluster of a website or an application.
Specifically, the first playing device may be a screen capable of placing advertisements at various places such as a subway, a shopping mall, and a roadside. Pedestrians passing by when the first playing device plays the multimedia can be the target audience.
And step S104, acquiring a target object corresponding to the target audience according to the image information of the target audience.
Specifically, the target object may be a website user, and the target object corresponding to the target viewer may be obtained by matching image information of the target viewer with image information of the website user, so that the server considers that the target viewer is identical to the corresponding target object.
It should be noted here that the above steps need to be executed when the server includes the image information of its user, or can acquire the image information of its user in real time.
And step S106, determining target multimedia content for pushing to the target object through the second playing device according to the multimedia content played by the first playing device watched by the target audience.
Specifically, the second playing device is a playing device different from the first playing device, and may be a device such as a mobile terminal used by the target object.
In an alternative embodiment, taking the server of the shopping website as an example to execute the above steps, the shopping website has a communication relationship with the image capturing device, receives the image information returned by the image capturing device, and determines that the image information determines the target object, such as an account number of the target audience on the shopping website. And when the target audience passes through the first playing device, the server searches the multimedia content related to the multimedia content played by the first playing device, and takes the searched multimedia content as the multimedia content for pushing to the target object.
And then providing a more specific embodiment, wherein the user A watches the advertisement of the climbing shoe on a market advertisement screen, the market advertisement screen acquires the image information of the user A through a camera and uploads the image information to a server of a shopping website, the server obtains the account number of the shopping website of the user A by comparing the facial image information of the user A with the pre-stored facial image information of the user through face recognition, and the server can push the multimedia content of the climbing advertisement to the user A.
It should be noted here that, in the above-mentioned scheme, the outdoor advertisement and the image information of the watching audience are collected and uniformly stored in the cloud, and the collected data is combined with the internet advertisement and the commodity push, so that the commodity concerned by the watching audience in the outdoor advertisement is synchronized to the internet advertisement and the commodity push. The synchronization of outdoor advertisement watching data and the pushing of the internet advertisement to the user is realized, so that the commodity pushing pertinence of the internet advertisement is stronger.
As can be seen from the above, in the embodiment of the present application, the image information of the target audience is obtained, where the target audience includes an audience watching the multimedia content played by the first playing device, the target object corresponding to the target audience is obtained according to the image information of the target audience, and the target multimedia content for being pushed to the target object through the second playing device is determined according to the multimedia content played by the first playing device watched by the target audience. According to the scheme, the image information of the audience watching the first playing equipment is obtained, and the network user corresponding to the audience is matched, so that the multimedia content which is the same as or related to the multimedia content played by the first playing equipment watched by the network user can be pushed for the network user, the correlation between the outdoor advertisement and the network advertisement is improved, the advertisement effect is further improved, and the technical problem that the pushing effect is low due to the fact that the outdoor advertisement and the network advertisement are independent from each other in the prior art is solved.
As an alternative embodiment, the obtaining of the image information of the target audience comprises: and receiving image information sent by the image acquisition device, wherein when the first playing equipment plays the multimedia content, the image acquisition device acquires the image information of the preset area.
In an alternative embodiment, the first playing device may be provided with an image capturing device for capturing image information within a predetermined range.
In an alternative embodiment, an image capturing device is disposed around the first playing device to capture image information within a predetermined range.
As an alternative embodiment, acquiring a target object corresponding to a target viewer according to image information of the target viewer includes:
step S1041, performing image recognition on the image information, and determining a facial image of the target audience included in the image information.
In step S1041, the server performs image recognition on one or more frames of images acquired by the image acquisition device when the first playing device plays, and recognizes each facial image included in the image information.
Step S1043, comparing the target audience face image with the pre-stored object face image or the real-time acquired object face information.
Specifically, the pre-stored target face image may be image information uploaded by a network user when registering a website, or image information of the network user acquired in real time after acquiring the camera authority of the mobile terminal.
In step S1045, it is determined that the object corresponding to the head of the face of the object matched with the face image of the target viewer is the target object corresponding to the target viewer.
In an alternative embodiment, still taking the shopping site as an example, when the network user registers the shopping site, the shopping site obtains the image information of the network user. And after the server of the shopping website receives the image information returned by the image acquisition device and identifies the facial image therein, matching the identified facial information with the image information of the user, acquiring account information corresponding to the target audience under the condition of successful matching, and taking the account information as the target object.
In the above embodiment, since the server of the shopping site is actually associated with account information corresponding to the target audience and the target audience, when another user uses the service of the shopping site using the account information, the target object is not the target audience itself.
In another optional embodiment, still taking the shopping website as an example, after the server of the shopping website receives the image information returned by the image acquisition device, the server identifies and stores the facial image therein, the server requests the authority information of the front camera of the user terminal currently browsing the shopping website, after the authority information of the front camera is obtained, the facial image of the current user is acquired, the stored facial image is matched with the currently acquired facial image, and the target object corresponding to the target audience is acquired under the condition that the matching is successful.
In the above embodiment, the target object obtained by removing the errors caused by the server in the face recognition and the face matching is the target audience.
It should be noted that the above embodiment may be a real-time process, that is, the server receives the image information of the outdoor image capturing device without interruption, and captures the image information of the user currently visiting the shopping website without interruption, so as to adjust the multimedia content pushed to the target object in time.
As an alternative embodiment, comparing the facial image of the target audience with the pre-stored facial image of the subject includes: first feature information of a face image of a target viewer is extracted. And comparing the first characteristic information with second characteristic information of a prestored face image of the object.
As an alternative embodiment, determining target multimedia content for pushing to a target object corresponding to a network identity through a second playing device according to multimedia content played by a first playing device watched by a target viewer includes:
in step S1061, a multimedia content associated with the multimedia content played by the first playing device is searched for from the pre-stored candidate multimedia contents.
Specifically, the candidate multimedia content is multimedia content that is pre-stored in the server or that can be acquired by the server, the multimedia content played by the first playing device is used for referring to the multimedia content played when the target audience watches the first playing device, and the multimedia content associated with the candidate multimedia content may be the same as or similar to the main body of the multimedia content.
Step S1063, determining that the search result is the target multimedia content.
As an alternative embodiment, searching for multimedia content associated with the multimedia content played by the first playing device from the pre-stored candidate multimedia content includes: extracting a push main body corresponding to the multimedia content played by the first playing device; matching a push main body corresponding to the multimedia content played by the first playing device with a push main body in the pre-stored candidate multimedia content; and when the pushing main body corresponding to the candidate multimedia content has a predetermined relation with the pushing main body corresponding to the multimedia content played by the first playing device, determining that the candidate multimedia content is associated with the multimedia content played by the first playing device.
Specifically, the push subject is an advertisement object of the multimedia content, for example: the push main body corresponding to the multimedia content of the mobile phone advertisement is the mobile phone. The candidate multimedia content may be multimedia content pre-stored in a database by a server, for example: taking the server of the shopping website as an example, the server of the shopping website stores the advertisement of the commodity.
The predetermined relationship may include any one or more of: identical, identical in attributes, identical in categories, identical in producers, and identical in audience segments.
In an alternative embodiment, still taking the shopping website as an example, after determining that the outdoor multimedia content watched by the target audience is the X-brand lipstick, when the target object corresponding to the target audience accesses the shopping website, the server searches the advertisement of the X-brand lipstick, but the shopping website does not sell the product of the brand, so that the server cannot search the multimedia content identical to the advertisement of the X-brand lipstick, so that the server parses the X-brand lipstick advertisement, searches for a lipstick product with the same color number, style and audience age as the lipstick in the advertisement played by the outdoor multimedia device according to the parsing result, and determines that the advertisement of the lipstick product is the target multimedia content.
As an alternative embodiment, after determining the target multimedia content for pushing to the target object corresponding to the network identity through the second playing device according to the multimedia content played by the first playing device watched by the target viewer, the method further includes: target multimedia content pushed to a target object, comprising any one or more of:
acquiring communication information of a target second playing device, and pushing target multimedia content to a target object through the communication information;
and when the target object is detected to access the preset network content through the second playing device, pushing the target multimedia content to the target object through the network content displayed by the second playing device.
Specifically, the communication information may be information of a telephone, a WeChat, a mailbox, and the like of the target object. In an optional embodiment, when the server obtains the network account of the target object, the communication information of the target object may be obtained according to the network account.
In an alternative embodiment, still taking the shopping website as an example, the content of the shopping website is the web content, and when it is detected that the target object accesses the predetermined web content through the mobile terminal, the target multimedia content is pushed through the mobile terminal according to the mode set in the shopping website.
In another optional embodiment, taking a video website as an example, when it is detected that the target object accesses the video website through the mobile terminal, the target multimedia content may be inserted into the video content to be played by the target object in the mobile terminal.
Fig. 2 is a flowchart of an optional multimedia information pushing method according to an embodiment of the present invention, and with reference to fig. 2, an outdoor advertisement collects audience viewing data, and uploads the data to the cloud in a unified manner, and synchronizes and matches the data stored in the cloud with data of an internet advertisement and a commodity pusher, and the internet advertisement and the video pusher perform accurate advertisement and commodity delivery corresponding to a user according to the data obtained in the above steps.
Example 2
According to an embodiment of the present invention, an embodiment of a system for pushing multimedia information is provided, and fig. 3 is a schematic diagram of a system for pushing multimedia information according to an embodiment of the present invention, and with reference to fig. 3, the apparatus includes:
a first playing device 30 for playing the multimedia content.
And the image acquisition device 32 is used for acquiring image information of target audiences, wherein the target audiences comprise audiences watching the multimedia content played by the first playing equipment.
And the server 34 is communicated with the image acquisition device and is used for acquiring a target object corresponding to the target audience according to the image information of the target audience, and determining target multimedia content for being pushed to the target object through the second playing device according to the multimedia content played by the first playing device watched by the target audience.
Example 3
According to an embodiment of the present invention, an embodiment of a multimedia information pushing apparatus is provided, and fig. 4 is a schematic diagram of a multimedia information pushing apparatus according to an embodiment of the present invention, and with reference to fig. 4, the apparatus includes:
the first obtaining module 40 is configured to obtain image information of a target audience, where the target audience includes an audience watching multimedia content played by the first playing device.
And a second obtaining module 42, configured to obtain a target object corresponding to the target audience according to the image information of the target audience.
And a determining module 44, configured to determine, according to the multimedia content played by the first playing device watched by the target viewer, a target multimedia content for being pushed to the target object through the second playing device.
Optionally, the first obtaining module includes:
and the receiving submodule is used for receiving the image information sent by the image acquisition device, wherein when the first playing equipment plays the multimedia content, the image acquisition device acquires the image information of the preset area.
As an alternative embodiment, the second obtaining module includes:
and the identification submodule is used for carrying out image identification on the image information and determining the facial image of the target audience included in the image information.
And the comparison sub-module is used for comparing the facial image of the target audience with a pre-stored facial image of the target audience.
And the determining sub-module is used for determining that the object corresponding to the object face head portrait matched with the face image of the target audience is the target object.
According to an embodiment of the present invention, a storage medium is provided, where the storage medium includes a stored program, and when the program runs, a device in which the storage medium is located is controlled to execute the method for pushing multimedia information according to embodiment 1.
According to an embodiment of the present invention, a processor is provided, and the processor is configured to execute a program, where the program executes the method for pushing multimedia information according to embodiment 1.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (10)

1. A method for pushing multimedia information, comprising:
acquiring image information of a target audience, wherein the target audience comprises audiences watching multimedia contents played by first playing equipment;
acquiring a target object corresponding to the target audience according to the image information of the target audience, wherein the target object is a website user;
determining target multimedia content for being pushed to the target object through second playing equipment according to the multimedia content played by the first playing equipment and watched by the target audience, wherein the second playing equipment is different from the first playing equipment;
after determining the target multimedia content for pushing to the target object through the second playing device according to the multimedia content played by the first playing device viewed by the target viewer, the method further comprises: the target multimedia content pushed to the target object comprises any one or more of the following items:
acquiring communication information of the second playing device, and pushing the target multimedia content to the second playing device through the communication information, wherein the communication information includes at least one of the following: a phone, a WeChat and a mailbox of the target object;
and when the target object is detected to access the preset network content through the second playing device, pushing the target multimedia content to the target object through the network content displayed by the second playing device.
2. The method of claim 1, wherein obtaining image information of a target audience comprises:
and receiving image information sent by an image acquisition device, wherein when the first playing equipment plays the multimedia content, the image acquisition device acquires the image information of a preset area.
3. The method of claim 1, wherein obtaining a target object corresponding to the target viewer based on the image information of the target viewer comprises:
performing image recognition on the image information, and determining a facial image of a target audience included in the image information;
comparing the facial image of the target audience with a pre-stored facial image of the object or the facial information of the object acquired in real time;
and determining that the object corresponding to the object face image matched with the face image of the target audience is the target object corresponding to the target audience.
4. The method of claim 3, wherein comparing the target audience facial image to a pre-stored subject facial image comprises:
extracting first feature information of a facial image of the target audience;
and comparing the first characteristic information with second characteristic information of the prestored face image of the object.
5. The method of claim 3, wherein determining the target multimedia content for pushing to the target object through the second playing device according to the multimedia content played by the first playing device viewed by the target viewer comprises:
searching multimedia content associated with the multimedia content played by the first playing device in pre-stored candidate multimedia content;
and determining the search result as the target multimedia content.
6. The method according to claim 5, wherein searching for multimedia content associated with the multimedia content played by the first playing device from the pre-stored candidate multimedia content comprises:
extracting a push main body corresponding to the multimedia content played by the first playing device;
matching a pushing main body corresponding to the multimedia content played by the first playing device with a pushing main body in the pre-stored candidate multimedia content;
and when the push main body corresponding to the candidate multimedia content has a predetermined relationship with the push main body corresponding to the multimedia content played by the first playing device, determining that the candidate multimedia content is associated with the multimedia content played by the first playing device.
7. A system for pushing multimedia information, comprising:
the first playing device is used for playing the multimedia content;
the system comprises an image acquisition device, a first display device and a second display device, wherein the image acquisition device is used for acquiring image information of target audiences, and the target audiences comprise audiences watching multimedia contents played by the first display device;
the server is communicated with the image acquisition device and used for acquiring a target object corresponding to the target audience according to the image information of the target audience, and determining target multimedia content used for being pushed to the target object through second playing equipment according to the multimedia content played by the first playing equipment watched by the target audience, wherein the target object is a website user, and the second playing equipment is playing equipment different from the first playing equipment;
the push system is further configured to acquire communication information of the second playing device, and push the target multimedia content to the second playing device through the communication information, where the communication information includes at least one of the following: a phone, a WeChat and a mailbox of the target object; and when the target object is detected to access the preset network content through the second playing device, pushing the target multimedia content to the target object through the network content displayed by the second playing device.
8. A device for pushing multimedia information, comprising:
the first acquisition module is used for acquiring image information of a target audience, wherein the target audience comprises audiences watching multimedia contents played by first playing equipment;
the second acquisition module is used for acquiring a target object corresponding to the target audience according to the image information of the target audience, wherein the target object is a website user;
a determining module, configured to determine, according to multimedia content played by the first playing device watched by the target viewer, target multimedia content for being pushed to the target object through a second playing device, where the second playing device is a playing device different from the first playing device;
the push device is further configured to obtain communication information of the second playing device, and push the target multimedia content to the second playing device through the communication information, where the communication information includes at least one of the following: a phone, a WeChat and a mailbox of the target object; and when the target object is detected to access the preset network content through the second playing device, pushing the target multimedia content to the target object through the network content displayed by the second playing device.
9. The apparatus of claim 8, wherein the first obtaining module comprises:
and the receiving submodule is used for receiving the image information sent by the image acquisition device, wherein when the first playing equipment plays the multimedia content, the image acquisition device acquires the image information of a preset area.
10. The apparatus of claim 8, wherein the second obtaining module comprises:
the identification submodule is used for carrying out image identification on the image information and determining a facial image of a target audience included in the image information;
the comparison submodule is used for comparing the facial image of the target audience with a pre-stored facial image of the target audience;
a determining sub-module for determining an object corresponding to the object facial avatar matching the target viewer's facial image as the target object.
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Denomination of invention: Method, device, and system for pushing multimedia information

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