CN111741315A - Information processing method, device, client, server and storage medium - Google Patents

Information processing method, device, client, server and storage medium Download PDF

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Publication number
CN111741315A
CN111741315A CN201910498123.5A CN201910498123A CN111741315A CN 111741315 A CN111741315 A CN 111741315A CN 201910498123 A CN201910498123 A CN 201910498123A CN 111741315 A CN111741315 A CN 111741315A
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China
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user
users
event
data
client
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熊璐
田旺宽
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to CN201910498123.5A priority Critical patent/CN111741315A/en
Publication of CN111741315A publication Critical patent/CN111741315A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
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  • Accounting & Taxation (AREA)
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  • Computer Networks & Wireless Communication (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses an information processing method, a client and a server, wherein the method comprises the following steps: displaying first data on a display interface of a client, wherein the first data comprises at least one item information presented to a user in a video form, and presenting an operating piece; acquiring an operation event aiming at the operation piece, wherein the operation piece is at least used for acquiring additional information aiming at the at least one article; sending the operation event, wherein the sent operation event is used for judging whether the number of users associated with the operation event meets a preset number of people; receiving second data aiming at the judgment result, and displaying the second data on the display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one item. An information processing apparatus and a storage medium are also disclosed.

Description

Information processing method, device, client, server and storage medium
Technical Field
The present application relates to information acquisition technologies, and in particular, to an information processing method, an information processing apparatus, a client, a server, and a storage medium.
Background
The popularization of the commodity can be performed in a shopping platform in several ways, and the first user can watch the commodity information by entering a page of the commodity to be purchased or can know the commodity information by entering a live broadcast room of the commodity. In the live broadcast mode, the anchor is generally responsible for introducing the commodity information, and the user can interact with the anchor in a text questioning mode so that the anchor can solve the problems in a targeted manner. The live broadcast mode can enable the user to know commodity information more intuitively and in detail. At present, in order to attract a large number of purchasing users, a direct broadcasting room can regularly and quantitatively distribute coupons to users entering the direct broadcasting room, the users entering the direct broadcasting room can receive the distributed coupons into a capsule by clicking a button for receiving the coupons, and then the users use the coupons to purchase. As mentioned above, the interaction between the anchor and the user is performed in the manner of directly issuing the coupons through the live broadcast room, the interaction mode is single, for the purchasing user, only the user who enters the live broadcast room can obtain the coupons, the benefited population is few, and the promotion of the commodity is not facilitated; on the other hand, the single interactive mode cannot mobilize the purchasing enthusiasm, easily causes the loss of the user, and is not beneficial to the increase of the income. Therefore, how to increase the interest of direct broadcast popularization becomes a technical problem to be solved urgently.
Disclosure of Invention
In order to solve the existing technical problems, embodiments of the present invention provide an information processing method, apparatus, client, server, and storage medium, which can at least increase the interest of video promotion, increase the number of benefited people, pull more users, and achieve the purpose of traffic fission.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides an information processing method which is applied to a client side and comprises the following steps:
displaying first data on a display interface of a client, wherein the first data comprises at least one item information presented to a user in a video form, and presenting an operating piece;
acquiring an operation event aiming at the operation piece, wherein the operation piece is at least used for acquiring additional information aiming at the at least one article;
sending the operation event, wherein the sent operation event is used for judging whether the number of users associated with the operation event meets a preset number of people;
receiving second data aiming at the judgment result, and displaying the second data on the display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one item.
In the above scheme, the method further comprises:
the users associated with the operation events at least comprise target users, and the target users are users generating operation events aiming at the operation pieces;
under the condition that the number of target users and users bound by event identifications reaches a preset number of people, wherein the event identifications are generated based on the operation events generated by the target users on the operation pieces, and the users bound by the event identifications are users invited by the target users through the event identifications;
the second data displayed on the display interface is characterized by additional information obtained by the target user for the at least one item.
In the above scheme, the method further comprises:
the operational event corresponds to an activity identification of additional information for the at least one item;
and under the condition that the number of users generating the operation event for the activity corresponding to the same activity identification reaches a preset number, the second data displayed on the display interface is characterized by additional information, which is obtained by at least one user generating the operation event and aims at the at least one article.
The embodiment of the invention provides an information processing method which is applied to a server and comprises the following steps:
receiving an operation event, wherein the operation event is an operation event to an operation piece when first data is displayed on a client display interface, and the first data comprises at least one item information presented to a user in a video form;
judging whether the number of the users associated with the operation event meets the preset number of people or not to obtain a judgment result;
and sending second data aiming at the judgment result so as to enable a client side to display the second data on a display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one article.
In the above scheme, the method includes:
determining a user generating an operation event aiming at the operation piece as a target user;
generating an event identifier for the operation event generated by the target user;
determining the users invited by the target user through the event identification as the users bound by the event identification;
correspondingly, the determining whether the number of the users associated with the operation event meets the predetermined number of people to obtain a determination result, and sending second data aiming at the determination result includes:
and sending the second data to enable the display interface to display the additional information, which is obtained by the target user and is aimed at the at least one item, when the number of the target user and the users bound by the event identification reaches a preset number.
In the above scheme, the method includes:
obtaining an activity identifier of additional information of the at least one article corresponding to the operation event;
counting users generating the operation events for the activities corresponding to the same activity identification;
and sending the second data to enable the display interface to display at least one user generating the operation event to obtain additional information aiming at the at least one article when the number of users generating the operation event for the activity corresponding to the same activity identification reaches a preset number of people.
An embodiment of the present invention provides a client, where the client includes:
the display unit is used for displaying first data on the display interface, the first data comprises at least one item information presented to a user in a video form, and the presentation operation piece is used for displaying the first data;
an acquisition unit configured to acquire an operation event for the operation member, the operation member being at least configured to acquire additional information for the at least one article;
the sending unit is used for sending the operation event, wherein the sent operation event is used for judging whether a user associated with the operation event meets a preset number of people or not;
a receiving unit configured to receive second data for the determination result;
the display unit is further configured to display the second data on the display interface, where the second data is characterized by at least one user obtaining additional information for the at least one item.
In the above-mentioned scheme, the first step of the method,
the display unit is further used for displaying second data under the condition that the receiving unit receives a judgment result that the number of target users and the number of users bound by the event identifier reach a preset number, wherein the second data displayed on the display interface is characterized by additional information, obtained by the target users, for the at least one article;
the users related to the operation events at least comprise target users, and the target users are users for generating operation events aiming at the operation pieces; the event identification is generated based on the operation event generated by the target user on the operation piece; and the user bound by the event identification is the user invited by the target user through the event identification.
An embodiment of the present invention provides a server, where the server includes:
the receiving unit is used for receiving an operation event, wherein the operation event is an operation event for an operating piece when first data is displayed on a display interface of the client, and the first data comprises at least one item information presented to a user in a video form;
the judging unit is used for judging whether the number of the users associated with the operation event meets the preset number of people or not to obtain a judgment result;
and the sending unit is used for sending second data aiming at the judgment result so as to display the second data on a display interface of a client, wherein the second data is characterized in that at least one user obtains additional information aiming at least one article.
In the above solution, the server further includes:
a determination unit configured to determine a user who generates an operation event for the operation member as a target user;
generating an event identifier for the operation event generated by the target user on the operation piece;
determining the users invited by the target user through the event identification as the users bound by the event identification;
accordingly, the method can be used for solving the problems that,
the judging unit is used for triggering the sending unit when the number of the target users and the number of the users bound by the event identification reach a preset number of people;
a sending unit, configured to send the second data to cause the display interface to display additional information obtained by the target user for the at least one item.
An embodiment of the present invention provides an information processing apparatus, including a processor and a storage medium for storing a computer program; the processor is used for executing the computer program and at least executing the information processing method applied to the client and/or the information processing method applied to the server.
An embodiment of the present invention provides a storage medium for storing a computer program that, when executed, performs at least the aforementioned information processing method applied to a client and/or the information processing method applied to a server.
The information processing method, the information processing device, the client, the server and the storage medium of the embodiment of the invention are characterized in that the method applied to the client comprises the following steps: displaying first data on a display interface of a client, wherein the first data comprises at least one item information presented to a user in a video form, and presenting an operating piece; acquiring an operation event aiming at the operation piece, wherein the operation piece is at least used for acquiring additional information aiming at the at least one article; sending the operation event, wherein the sent operation event is used for judging whether the number of users associated with the operation event meets a preset number of people; receiving second data aiming at the judgment result, and displaying the second data on the display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one item.
In the embodiment of the application, whether the number of users associated with the operation event meets the preset number of people is judged, and second data aiming at the judgment result is displayed on a display interface, so that the purpose of flow fission is achieved. The user can obtain additional information such as preferential information of the article through the operation piece, thereby increasing the humanized design and improving the interestingness of video promotion.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a schematic flow chart illustrating an implementation of a first embodiment of an information processing method provided in the present application;
fig. 2 is a schematic flow chart illustrating an implementation of a second embodiment of the information processing method provided in the present application;
fig. 3(a) and (b) are schematic diagrams of display interfaces presented by a client in a live-broadcast coupon sharing scheme provided by the present application;
fig. 4 is a schematic diagram of an implementation of a live ticket combination scheme provided in the present application;
5(a), (b) and 5(c) are schematic diagrams of display interfaces presented by the client in the live coupon scheme provided by the present application;
fig. 6 is a schematic diagram of an implementation of a live coupon scheme provided in the present application;
FIG. 7 is a schematic diagram illustrating components of an embodiment of a client provided herein;
fig. 8 is a schematic composition diagram of an embodiment of a server provided in the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention. In the present application, the embodiments and features of the embodiments may be arbitrarily combined with each other without conflict. The steps illustrated in the flow charts of the figures may be performed in a computer system such as a set of computer-executable instructions. Also, while a logical order is shown in the flow diagrams, in some cases, the steps shown or described may be performed in an order different than here.
Those skilled in the art will appreciate that commodities are promoted through live rooms, where live room traffic is characterized to some extent by the number of users (fans) watching the live broadcast, and traffic fission is considered to mean increasing the number of users watching the live broadcast. In the prior art, only the user who gets into the live broadcast room can see the commodity of promoting through the live broadcast room, and the user outside the live broadcast room can get into the live broadcast room under the condition that the user's of receiving in the live broadcast room oral propagation, and the quantity of watching the live broadcast user is comparatively limited, how to realize increasing the quantity of watching the live broadcast user, and the fission that realizes the live broadcast flow becomes the technical problem who awaits solution urgently. One of the technical purposes of the embodiment of the application is to realize fission of live broadcast flow and large-scale popularization of commodities.
A first embodiment of the information processing method provided by the present application is applied to a client side, and as shown in fig. 1, the method includes:
step 101: displaying first data on a display interface of a client, wherein the first data comprises at least one item information presented to a user in a video form, and presenting an operating piece;
in this step, when the client displays at least one item information in a video form, an operating element is presented on a display interface of the client. The video form can be live video or recorded video, such as playing recorded long video or short video. Preferably a live video. The item information may include how items such as home appliances, drinks, etc. can be promoted and/or displayed in the form of video. In the embodiment of the application, the article can specifically refer to a commodity which can be bought and sold.
The operation piece can be displayed under the condition that the display interface of the client is opened. The display interface can also be presented on the basis of a certain trigger instruction, if an event that the display interface carries out video live broadcast is detected, an instruction for triggering the operation piece to be presented on the display interface is generated, and the client responds to the trigger instruction to present the operation piece. Or, in the process of watching the live video, according to the needs of the user, the user performs predetermined operations such as clicking, pressing, rotating and the like on the function keys such as the virtual keys for hiding or displaying the operating parts, so that the operating parts originally hidden in the display interface are displayed on the display interface.
Step 102: acquiring an operation event aiming at the operation piece, wherein the operation piece is at least used for acquiring additional information aiming at the at least one article;
in this step, the client detects an operation event for the operation element, that is, detects whether there is an operation event for the operation element. The operating piece is a function key which can enable a user to obtain preferential information. The operating element can be a solid key or a virtual key; preferably virtual keys. The additional information of the article can be an article which is sold or displayed together with the article binding or preferential information. The additional information of the product refers to the benefit information of the product.
Step 103: sending the operation event, wherein the sent operation event is used for judging whether the number of users associated with the operation event meets a preset number of people;
in this step, the client sends the acquired operation event for the operation element so that a receiving end, such as a server, receiving the operation event determines whether the number of users associated with the operation event meets a predetermined number of people.
Step 104: receiving second data aiming at the judgment result, and displaying the second data on the display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one item.
In this step, the client receives the second data for the determination result, and displays the additional information on the display interface.
In the scheme, when the client plays the video, the operation event for the operation part is obtained, the operation event is sent to judge whether the number of the users associated with the operation event meets the preset number of people, the second data for the judgment result is received, and the additional information of the article is displayed on the display interface. Compared with the mode of directly issuing the discount information of the commodity, such as the discount coupon, in the live broadcast process in the related technology, whether to display the additional information of the article, such as the discount information of the commodity, is determined based on the judgment result of whether the number of the users related to the operation event meets the predetermined number of people. The user can determine whether to operate the operation part according to the requirement of the user, namely, whether to operate the operation part according to the actual condition of the coupon, namely, the user can obtain the coupon information through the operation part, the humanized design is increased, the interaction with the user is realized on the live broadcast basis, and the interest of video promotion is increased. In addition, whether the number of the users pulled based on the operation event meets the preset number of people is judged, second data aiming at the judgment result is displayed on the display interface, the second data is displayed based on the judgment of the number of the users pulled, and the purpose of flow fission is achieved.
In an optional aspect, the method further comprises:
the second data displayed on the display interface is characterized by at least one additional information obtained by the user for the at least one item in the event that a predetermined number of people is met for the user associated with the operational event. In this alternative, when the number of users associated with the operation event satisfies a predetermined number of users, additional information such as preferential information is displayed on a display interface of the client, so that more users are pulled, and the purpose of traffic fission is achieved.
In an optional aspect, the method further comprises: the users associated with the operation events at least comprise target users, and the target users are users generating operation events aiming at the operation pieces; under the condition that the number of target users and users bound by event identifications reaches a preset number of people, wherein the event identifications are generated based on the operation events generated by the target users on the operation pieces, and the users bound by the event identifications are users invited by the target users through the event identifications; the second data displayed on the display interface is characterized by additional information obtained by the target user for the at least one item. In this alternative, when the sum of the number of users who generate operation events for the operation member and the number of users who assist the user reaches a predetermined number of people, preferential information is displayed on the display interface. It can be understood that in this alternative, the users associated with the operation event include a user who operates the operation element to expect that the user can obtain the benefit information and other users who assist the user to obtain the benefit information, such as friends, and when the number of the user and the user reaches a certain number (predetermined number), the obtained benefit information of the user who operates the operation element is displayed on the display interface, so that the users such as friends can be pulled, and the purpose of traffic fission is achieved. This alternative may refer to a subsequent live-broadcast coupon-splicing scheme.
In an optional aspect, the method further comprises:
the operational event corresponds to an activity identification of additional information for the at least one item; and under the condition that the number of users generating the operation event for the activity corresponding to the same activity identification reaches a preset number, the second data displayed on the display interface is characterized by additional information, which is obtained by at least one user generating the operation event and aims at the at least one article. In the alternative scheme, each user can determine whether to operate the operation piece or not according to the actual requirement of the user, namely whether to receive the discount information of the same activity such as the coupon, and if the number of the users receiving the discount information of the same activity reaches the preset number of people, the discount information obtained by each user is displayed on the display interface. The method and the device realize the pulling of more users, increase the benefited population and achieve the purpose of flow fission. This alternative may refer to a subsequent live coupon scheme.
A second embodiment of the information processing method provided by the present application is applied to a server side, and as shown in fig. 2, the method includes:
step 201: receiving an operation event, wherein the operation event is an operation event to an operation piece when first data is displayed on a client display interface, and the first data comprises at least one item information presented to a user in a video form;
step 202: judging whether the number of the users associated with the operation event meets the preset number of people or not to obtain a judgment result;
step 203: and sending second data aiming at the judgment result so as to enable a client side display interface to display the second data, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one article.
For the related contents related to steps 201 to 203, please refer to the related description of steps 101 to 104, and the repeated description is omitted.
In the scheme, the server receives the operation event of the operation piece when the video is displayed on the display interface of the client, judges whether the number of the users associated with the operation event meets the preset number of people, sends second data aiming at the judgment result and enables the client to display the second data. The server judges whether the number of users associated with the operation event meets the preset number of people or not, second data aiming at the judgment result is displayed on a display interface of the client, the second data is displayed based on the judgment of the number of the users, and the purpose of flow fission is achieved.
In an optional aspect, the method further comprises: judging whether the number of users associated with the operation event reaches a preset number; and when the judgment result is yes, sending second data to enable the display interface to display additional information which is characterized by at least one item and is obtained by the user. And under the condition that the number of users associated with the operation event meets the preset number of people, sending second data to enable preferential information to be displayed on a display interface of the client, so that pulling of more users is realized, and the purpose of flow fission is achieved.
In one alternative, the method comprises:
determining a user generating an operation event aiming at the operation piece as a target user; generating an event identifier for the operation event generated by the target user on the operation piece; determining the users invited by the target user through the event identification as the users bound by the event identification; correspondingly, the determining whether the number of the users associated with the operation event meets the predetermined number of people to obtain a determination result, and sending second data aiming at the determination result includes: and sending the second data to enable the display interface to display the additional information, which is obtained by the target user and is aimed at the at least one item, when the number of the target user and the users bound by the event identification reaches a preset number. In this alternative, the users associated with the operation event include a user who operates the operation unit to expect that the user can obtain the benefit information and other users such as friends who assist the user to obtain the benefit information, and when the number of the user and the user reaches a certain number (predetermined number), the server sends second data to enable the user who operates the operation unit to display the obtained benefit information on the display interface of the client, so that the users such as friends can be pulled, and the purpose of traffic fission is achieved. This alternative may refer to a subsequent live-broadcast coupon-splicing scheme.
In one alternative, the method comprises:
obtaining an activity identifier of additional information of the at least one article corresponding to the operation event; counting users generating the operation events for the activities corresponding to the same activity identification; and sending the second data to enable the display interface to display at least one user generating the operation event to obtain additional information aiming at the at least one article when the number of users generating the operation event for the activity corresponding to the same activity identification reaches a preset number of people. In this alternative, the server determines that if the number of users getting the same benefit reaches a predetermined number of people or the number of users getting the benefit reaches a predetermined number of people within a certain period (predetermined time), second data is sent so that the benefit information obtained by each user is displayed on the display interface of the client. The method and the device realize the pulling of more users, increase the benefited population and achieve the purpose of flow fission. This alternative may refer to a subsequent live coupon scheme.
According to the scheme, a new interaction mode of the live broadcast room is realized through interaction between the client and the server, the design of the client side is more humanized, and the operation part which can be used for obtaining additional information of articles, such as preferential information of commodities, is additionally arranged, so that live broadcast popularization becomes more interesting. And under the condition that the number of pulled users reaches a certain number, the server distributes the preferential information, and the client displays the preferential information, so that pulling of more users is realized, and the purpose of flow fission is achieved.
From the foregoing solution, the user associated with the operation event can be understood from two aspects: in the first aspect, the users who are associated with the operation event are users who generate the operation event, i.e., target users (users who operate the operation element so as to expect that the user can obtain the benefit information) and users who assist the target users. In a second aspect, the user associated with the operation event is a user who generates the operation event for the same merchandise (benefit) event within a predetermined period of time. Corresponding to the two aspects, the embodiment of the present application includes two specific implementation schemes: the first implementation scheme is as follows: a scheme of splicing tickets by live broadcasting; the second implementation scheme is as follows: and 6, directly broadcasting the coupon. Both implementations are described in detail below by the interaction of both the client and the server.
The first implementation scheme is as follows: live broadcast coupon splicing scheme
In the application scene, a user 1 watches live video by using a client, the live video enters a live broadcast room through a live broadcast room link, and a server analyzes a live broadcast room Identifier (ID) in the link to obtain anchor information, commodity information, ticket information and a video streaming address. The server pulls the live video stream of the video streaming address through a Real Time Messaging Protocol (RTMP) and sends the live video stream to the client side, and the client side displays the video. The display interface of the client displays live video streaming pictures, the left side and the right side of the top area are used for displaying anchor information such as anchor head portraits, online people and attention states on the left side, and sharing function keys and closing function keys on the right side. The main area of the display interface displays chat information between the anchor and the user. In this application scenario, the operation element for obtaining the coupon, such as the coupon-combining function key, may be disposed at any reasonable position of the display interface, such as the lower left of the main area shown in fig. 3 (a). In order to enrich the interaction between the anchor and the user, a praise function key can be set for praise of the user to the anchor. The display position of all the above function keys on the display interface may be any conceivable reasonable position, and is not particularly limited. The coupon information is a coupon combining activity which can be provided by a shop corresponding to the live broadcast room, and further comprises information such as types of the coupon combining activity, preferential amount provided under each type, effective use time of each preferential amount and the like. If the shop corresponding to the current live broadcast room only provides one kind of coupon-splicing activity, 199 is full, 99 is reduced, and the effective service time is 2019.04.15-04.23 days. Each coupon campaign is characterized by a coupon campaign ID.
The user 1 clicks the coupon merging function key on the client display interface shown in fig. 3(a), the client detects an operation event of the coupon merging function key by the user 1, and sends the operation event to the server. The server detects the login state of the current user, namely the user 1, and if the user does not log in, the server informs the user 1 to log in the client. If the user 1 is detected to have successfully logged in, detecting the coupon splicing state of the user 1, namely detecting whether the user 1 has participated in the coupon group by using the current live broadcast coupon splicing activity ID and the user ID, and if the user 1 is detected to have participated in the coupon group, returning the progress of the coupon group participated in by the user 1 to the client, for example, displaying the head portrait of the member participating in the coupon activity initiated by the user 1 on a display interface of the client, as shown in fig. 3 (b). If the user 1 is detected not to participate in the coupon group, the server automatically initiates a coupon splitting activity for the user 1, generates a coupon group ID (event identification), the initial member of the coupon group is only the user 1, and returns the coupon group progress initiated by the user 1 to the client, for example, the head portrait of the user 1 is displayed on a display interface of the client, as shown in FIG. 3 (b). The server stores the coupon party ID, the coupon campaign ID, the agreement condition, the valid time period, the information of the people having participated in (such as the head portrait of the participated people) initiated by the user 1 so as to distribute the coupon for the user 1 when the agreement condition is established. For example, user 1 initiates a coupon party to obtain a full 199 minus 99 offer, subject to the condition that user 1 can obtain the coupon if the number of people participating in the coupon party reaches 10.
It should be understood by those skilled in the art that the interface shown in fig. 3(a) is an interface presented by the user 1 when the coupon combining function key is not operated, the interface shown in fig. 3(b) is a screen presented after the user 1 operates the coupon combining function key, and the interface shown in fig. 3(b) is equivalent to an interface (floating layer interface) for popping up a coupon combining activity on the basis of the interface (bottom layer interface) shown in fig. 3(a), such as information of a coupon amount, effective use time, achievement condition and the like corresponding to the coupon combining activity, and a function key ("invite friend" function key) capable of implementing invitation to other users such as friends.
The user 1 logging in the client clicks a function key of 'invite friend' to generate a request of a sharing link, the request is sent to the server, the server generates the sharing link, and the sharing link at least comprises a link of the current live broadcast room, an ID of the user 1 and an ID of a coupon group initiated by the user 1. The user 1 shares the sharing link with the social platform through a sharing function key, a friend of the user 1, namely the user 2, enters a live broadcast room through the sharing link shared with the social platform, the server analyzes the ID of the coupon group in the sharing link and the ID of the coupon group initiating user 1, inquires the coupon group information, and pops up a window on a client display interface of the user 2 to prompt whether the prompting information is assisted by the user 1. If the user 2 confirms the coupon splicing activity initiated by the assisted user 1, namely the client of the user 2 can detect the operation of the user 2 on the assisted function key, the server detects the login state of the user 2, and if the user 2 is not logged in, the server prompts the user 2 to log in through the client of the user 2. If it is detected that the user 2 is logged in, it is detected whether the user 2 can participate in the group, such as whether the group of coupons originated by the user 1 is within the validity period and/or the number of people is not full, etc. If the party can participate in the group, such as the number of people in the valid period is not full, the member is added in the coupon group, and the head portraits of other users participating in the group, such as the user 2, are displayed on the client-side display interface of the user 1. The user ID may be any information capable of identifying the user, such as a user name, a head portrait, an identification card, a mobile phone number, and the like.
As described above, the user 1 shares the sharing link in the social platform, and the friends in the social platform assist the sharing link, when the number of people participating in the same coupon grouping activity reaches a predetermined number, for example, the number of users participating in the coupon grouping activity initiated by the user 1 reaches 10, the server marks that the coupon grouping initiated by the user 1 is successfully completed, the server automatically releases the coupons of 199 minus 99 for the user 1, and the client display interface of the user 1 displays the coupons. On the technical level, the judgment of the number of all users of the coupon splicing activity initiated by one user based on the coupon group ID can invite the users watching the video live broadcast by taking the group as a unit, further attract more users to enter a live broadcast room, and the purpose of flow fission is achieved. The flow of implementing the live coupon scheme is shown in fig. 4.
In the scheme, under the condition that the number of users participating in the coupon group activity initiated by the user 1 reaches the preset number, the server issues the request of the user 1 for obtaining the coupon for the user 1, and the obtained coupon is displayed on the client display interface of the user 1. The user 1 can obtain the coupons only when the number of the friends assisting the user reaches a certain condition, the friends assisting the user are equivalent to the friends of the user 1 who invite the user to enter the live broadcast room, compared with a method of inviting the friends through oral propagation in the related art, the inviting method is more humanized, the interest of live broadcast is increased, the pulling of more users entering the live broadcast room is realized, and the purpose of flow fission is achieved.
The skilled in the art should know that, in the foregoing solution, the user 1 assisted by a certain number of friends obtains coupons, and in addition, the server may allocate between at least one friend and the user 1 according to the preferential amount requested by the user 1 when the number of the friends assisted by the user 1 reaches a certain condition, where the amount allocated to the initiating user, such as the user 1, is usually greater than any invited friend, and a client display interface of each friend displays a corresponding amount of preference. In addition, in the foregoing scheme, the friend assisting the user 1 may be a friend of the user 1, and may also be a friend of the user 1, for example, after the friend of the user 1 assists the user 1, the sharing link is shared in the social platform, and the friend of the user 1 can assist the user 1 through the sharing link.
The second implementation scheme is as follows: scheme for directly broadcasting coupon
In the application scenario, a director between current directors introduces director commodities, the directors can mark the preferential director commodities through a client, a server constructs a message based on a marking event, and the message is pushed to each client entering a live broadcast room user through a websocket (a protocol for full duplex communication over a single Transmission Control Protocol (TCP)) channel so that each user can receive information of the director commodities through the client. If any, the following flow is performed. The synchronous message at least comprises a live broadcast room ID, a message type, an event type and an identification of a marked commodity (stock keeping unit SKU). In the application scenario, the message is set to be a synchronous message type and the event is a marked event of the talkback commodity in consideration of the timeliness and real-time property of message pushing.
And a user entering the live broadcast room receives the message through the client, and the display interface of the client, particularly the bottom layer, displays the main speaking commodity in an explanation state. The server judges whether the marked commodity has the preferential activity (the hot activity), and if the preferential activity information is displayed according to the configuration information of the preferential activity of the anchor to the talkback commodity, which is received by the server in advance. The configuration information may be an activity ID, a product SKU, a total heat value, a heat threshold, etc. for the product being referred to. When the client side presents the explanation state of the main commodity, the server acquires the heat (preferential) activity information configured for the client side based on the commodity SKU, and presents the information on a floating layer interface (the floating layer interface is displayed on the bottom layer image layer), as shown in fig. 5(a), the floating layer interface displays the heat activity information for the main commodity.
The display interface of the client of the user entering the live broadcast room, particularly the floating layer interface, displays a function key (operation piece for obtaining preferential information) for the user to join the hot activity, namely an 'I want' function key, the user can click the 'I want' function key to request to join the hot activity aiming at the main commodity if the user intends to obtain the preferential information about the main commodity, the server receives the request sent by the user through the client, and whether the user participates in the hot activity is inquired through the user ID, the commodity SKU and the activity ID. If the user participates in the hot activity, the total hot value of the activity is returned to the client and is displayed on the floating layer interface, the total hot value can be regarded as that the total hot value is increased by 1 when each participating user participates in the hot activity of the main commodity, namely the total hot value shows how many users refer to the hot activity of the main commodity at present, as shown in fig. 5 (b). If the user is inquired that the user does not participate in the hot activity, the user ID is stored in the information about the hot activity, and the total value of the hot activity is increased by 1. The activity of the heat of a product may be represented by at least a product SKU and an activity ID, or may be represented by an activity ID, which is not particularly limited. The item SKU and the event ID, or the event ID, used to represent the activity of the heat of the leading item is the activity identification of the item.
When the total heat value reaches a heat threshold value configured for the main commodity, namely the number of the users participating in the heat activity reaches a specified number, the server issues coupons to the users participating in the heat activity. The coupon of the main product and a function key for picking up the coupon, such as a picking-up key, are displayed on a floating layer interface of the client of the user who has participated in the activity. The user clicks a pickup key displayed on a display interface of the client, the server detects whether the user who wants to pick up the coupon is qualified for picking up based on the operation of the pickup key by the user, namely, whether the user who wants to pick up the coupon already participates in the hot activity aiming at the talkback commodity is inquired through the user ID, the hot activity ID and the commodity SKU, if the user who wants to pick up the coupon already participates in the hot activity aiming at the talkback commodity, the server sends the coupon information aiming at the talkback commodity to the client of the user and displays the coupon information on a floating layer interface of the client in the form of the coupon, and the method is shown in fig. 5 (c). The flow of implementing the live coupon scheme is shown in fig. 6.
It can be understood that the coupon is issued during live broadcasting, and the judgment that the number of the users participating in the hot event reaches the specified number may be to judge whether the number of the users participating in the hot event reaches the specified number within any time duration of the live broadcasting, that is, judge whether the number of all the users generating the operation event for the operation element within a predetermined time duration, such as any time duration of the live broadcasting, reaches the predetermined number of people, and if the number reaches the predetermined number, the server issues the coupon to each user participating in the hot event.
In the scheme, when the number of the users participating in the hot activity corresponding to the activity identification reaches the specified number based on the activity identification of the commodity, the server issues the coupons to the users participating in the hot activity, so that pulling of more users is realized, and the purpose of flow fission is achieved. The user can determine whether to operate the function key which the user wants according to the self requirement, and the client side is provided with an operating part for the user to obtain preferential information, so that the interest of live broadcast is increased, and the humanized design is reflected.
It can be understood that, as shown in the foregoing first and second implementation schemes, after the friends of the user 1 in the first implementation scheme are pulled into the live broadcast room, the friends are qualified to operate the operation pieces presented on the display interfaces of the respective clients to execute the live broadcast coupon scheme. In this case, it can be considered that: the first implementation scheme is to realize the pulling of more users entering the live broadcast room; the second implementation scheme can be used as a preferential welfare to distribute users (including power-assisted friends) entering the live broadcast room, so that the users entering the live broadcast room are attracted to purchase commodities as much as possible with a certain preferential welfare, the commodity popularization degree is improved, and the commodity income is increased. In addition, the live broadcast coupon and the live broadcast coupon splicing scheme take live video broadcast as an example, and the scheme of splicing the coupons or the coupons of commodities in live video broadcast can realize real-time interaction between merchants and buyers, so that the shopping experience is more visual, and the shopping experience of users can be greatly improved.
The present application further provides an embodiment of a client, as shown in fig. 7, the client includes: a display unit 701, an acquisition unit 702, a transmission unit 703, and a reception unit 704;
the display unit 701 is used for displaying first data on a display interface, wherein the first data comprises at least one item information presented to a user in a video form and presents an operating piece;
an obtaining unit 702 configured to obtain an operation event for the operation member, the operation member being configured to obtain at least additional information for the at least one item;
a sending unit 703, configured to send the operation event, where the sent operation event is used to determine whether a user associated with the operation event meets a predetermined number of people;
a receiving unit 704 configured to receive second data for the determination result;
the display unit 701 is further configured to display the second data on the display interface, where the second data is characterized in that at least one user obtains additional information for the at least one item.
In an alternative arrangement, the first and second electrodes may be,
the display unit 701 is further configured to display the second data representing additional information obtained by at least one user for at least one item on the display interface, in case that a predetermined number of persons is met for the user associated with the operation event.
In an alternative arrangement, the first and second electrodes may be,
the users associated with the operation events at least comprise target users, and the target users are users generating operation events aiming at the operation pieces;
under the condition that the number of target users and users bound by event identifications reaches a preset number of people, wherein the event identifications are generated based on the operation events generated by the target users on the operation pieces, and the users bound by the event identifications are users invited by the target users through the event identifications;
the display unit 701 is further configured to display second data, where the second data displayed on the display interface is characterized by additional information obtained by the target user for the at least one item.
In an alternative arrangement, the first and second electrodes may be,
the operational event corresponds to an activity identification of additional information for the at least one item; in the case that the number of users who generate the operation event for the activity corresponding to the same activity identifier reaches a predetermined number of people, the display unit 701 is further configured to display second data, where the second data displayed on the display interface is characterized by additional information for the at least one item, obtained by at least one user who generates the operation event.
The present application further provides an embodiment of a server, as shown in fig. 8, the server includes: a receiving unit 801, a determining unit 802, and a transmitting unit 803; wherein the content of the first and second substances,
a receiving unit 801, configured to receive an operation event, where the operation event is an operation event for an operating element when first data is displayed on a client display interface, where the first data includes at least one item information presented to a user in a video form;
a determining unit 802, configured to determine whether a number of users associated with the operation event satisfies a predetermined number of people, so as to obtain a determination result;
a sending unit 803, configured to send second data for the determination result, so as to display the second data on a client display interface, where the second data is characterized in that at least one user obtains additional information for the at least one item.
In an alternative arrangement, the first and second electrodes may be,
a determining unit 802, configured to trigger the sending unit 803 when determining that the number of users associated with the operation event reaches a predetermined number of people;
a sending unit 803, configured to send the second data to cause the display interface to display that at least one user obtains additional information for the at least one item.
In an optional aspect, the server further includes:
a determination unit configured to determine a user who generates an operation event for the operation member as a target user;
generating an event identifier for the operation event generated by the target user on the operation piece;
determining the users invited by the target user through the event identification as the users bound by the event identification;
correspondingly, the determining unit 802 is configured to trigger the sending unit 803 when the number of the target users and the number of the users bound by the event identifier reach a predetermined number of people;
a sending unit 803, configured to send the second data to cause the display interface to display that the target user obtains additional information for the at least one item.
In an optional aspect, the server includes:
the statistical unit is used for obtaining the activity identification of the additional information of the at least one article corresponding to the operation event;
counting users generating the operation events for the activities corresponding to the same activity identification;
accordingly, the method can be used for solving the problems that,
the determining unit 802 is configured to determine that the sending unit 803 is triggered when the number of users who generate the operation event for an activity corresponding to the same activity identifier reaches a predetermined number of people;
a sending unit 803, configured to send the second data to cause the display interface to display additional information characterizing the at least one item obtained by the at least one user generating the operation event.
It should be noted that, in the client and the server according to the embodiments of the present application, because the principle of solving the problem of the client and the server is similar to that of the information processing method, the implementation process and the implementation principle of the client and the server can be described by referring to the implementation process and the implementation principle of the information processing method, and repeated details are not repeated.
It can be understood that the client in the embodiment of the present application may be located in any reasonable terminal, such as a tablet computer, a mobile phone, and a reader. In practical application, the display Unit 701, the obtaining Unit 702, the sending Unit 703 and the receiving Unit 704 in the client may be implemented by a Central Processing Unit (CPU), a Digital Signal Processor (DSP), a Micro Control Unit (MCU) or a Programmable Gate Array (FPGA) in the terminal. The receiving unit 801, the judging unit 802, and the transmitting unit 803 in the server may be implemented by a CPU, DSP, FPGA, or MCU in the server.
An embodiment of the present application further provides an information processing apparatus, including a processor and a storage medium for storing a computer program; wherein the processor is configured to execute at least the aforementioned information processing method applied to the client and/or the server when executing the computer program.
The embodiment of the present application also provides a storage medium for storing a computer program, and the computer program at least executes the information processing method applied to the client and/or the server when executed.
The embodiment of the application also provides a processor, and the processor executes a computer program to execute at least the information processing method applied to the client and/or the server.
The storage medium may be implemented by any type of volatile or non-volatile storage device, or combination thereof. Among them, the nonvolatile Memory may be a Read Only Memory (ROM), a Programmable Read Only Memory (PROM), an erasable Programmable Read-Only Memory (EPROM), an electrically erasable Programmable Read-Only Memory (EEPROM), a magnetic random Access Memory (FRAM), a Flash Memory (Flash Memory), a magnetic surface Memory, an optical Disc, or a Compact Disc Read-Only Memory (CD-ROM); the magnetic surface storage may be disk storage or tape storage. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of illustration and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic Random Access Memory (SDRAM), Double Data rate Synchronous Dynamic Random Access Memory (DDRSDRAM, Double Data rate Synchronous Dynamic Random Access Memory), Enhanced Synchronous Dynamic Random Access Memory (ESDRAM, Enhanced Synchronous Dynamic Random Access Memory), Synchronous link Dynamic Random Access Memory (SLDRAM, Synchronous Dynamic Random Access Memory (DRAM), Direct Memory (DRM, Random Access Memory). The storage media described in connection with the embodiments of the invention are intended to comprise, without being limited to, these and any other suitable types of memory.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic or optical disk, or various other media that can store program code.
The methods disclosed in the several method embodiments provided in the present application may be combined arbitrarily without conflict to obtain new method embodiments.
Features disclosed in several of the product embodiments provided in the present application may be combined in any combination to yield new product embodiments without conflict.
The features disclosed in the several method or apparatus embodiments provided in the present application may be combined arbitrarily, without conflict, to arrive at new method embodiments or apparatus embodiments.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims (12)

1. An information processing method applied to a client is characterized by comprising the following steps:
displaying first data on a display interface of a client, wherein the first data comprises at least one item information presented to a user in a video form, and presenting an operating piece;
acquiring an operation event aiming at the operation piece, wherein the operation piece is at least used for acquiring additional information aiming at the at least one article;
sending the operation event, wherein the sent operation event is used for judging whether the number of users associated with the operation event meets a preset number of people;
receiving second data aiming at the judgment result, and displaying the second data on the display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one item.
2. The method of claim 1, further comprising:
the users associated with the operation events at least comprise target users, and the target users are users generating operation events aiming at the operation pieces;
under the condition that the number of target users and users bound by event identifications reaches a preset number of people, wherein the event identifications are generated based on the operation events generated by the target users on the operation pieces, and the users bound by the event identifications are users invited by the target users through the event identifications;
the second data displayed on the display interface is characterized by additional information obtained by the target user for the at least one item.
3. The method of claim 1, further comprising:
the operational event corresponds to an activity identification of additional information for the at least one item;
and under the condition that the number of users generating the operation event for the activity corresponding to the same activity identification reaches a preset number, the second data displayed on the display interface is characterized by additional information, which is obtained by at least one user generating the operation event and aims at the at least one article.
4. An information processing method applied to a server is characterized by comprising the following steps:
receiving an operation event, wherein the operation event is an operation event to an operation piece when first data is displayed on a client display interface, and the first data comprises at least one item information presented to a user in a video form;
judging whether the number of the users associated with the operation event meets the preset number of people or not to obtain a judgment result;
and sending second data aiming at the judgment result so as to enable a client side to display the second data on a display interface, wherein the second data is characterized in that at least one user obtains additional information aiming at the at least one article.
5. The method of claim 4, wherein the method comprises:
determining a user generating an operation event aiming at the operation piece as a target user;
generating an event identifier for the operation event generated by the target user;
determining the users invited by the target user through the event identification as the users bound by the event identification;
correspondingly, the determining whether the number of the users associated with the operation event meets the predetermined number of people to obtain a determination result, and sending second data aiming at the determination result includes:
and sending the second data to enable the display interface to display the additional information, which is obtained by the target user and is aimed at the at least one item, when the number of the target user and the users bound by the event identification reaches a preset number.
6. The method of claim 5, wherein the method comprises:
obtaining an activity identifier of additional information of the at least one article corresponding to the operation event;
counting users generating the operation events for the activities corresponding to the same activity identification;
and sending the second data to enable the display interface to display at least one user generating the operation event to obtain additional information aiming at the at least one article when the number of users generating the operation event for the activity corresponding to the same activity identification reaches a preset number of people.
7. A client, the client comprising:
the display unit is used for displaying first data on the display interface, the first data comprises at least one item information presented to a user in a video form, and the presentation operation piece is used for displaying the first data;
an acquisition unit configured to acquire an operation event for the operation member, the operation member being at least configured to acquire additional information for the at least one article;
the sending unit is used for sending the operation event, wherein the sent operation event is used for judging whether a user associated with the operation event meets a preset number of people or not;
a receiving unit configured to receive second data for the determination result;
the display unit is further configured to display the second data on the display interface, where the second data is characterized by at least one user obtaining additional information for the at least one item.
8. The client of claim 7,
the display unit is further used for displaying second data under the condition that the receiving unit receives a judgment result that the number of target users and the number of users bound by the event identifier reach a preset number, wherein the second data displayed on the display interface is characterized by additional information, obtained by the target users, for the at least one article;
the users related to the operation events at least comprise target users, and the target users are users for generating operation events aiming at the operation pieces; the event identification is generated based on the operation event generated by the target user on the operation piece; and the user bound by the event identification is the user invited by the target user through the event identification.
9. A server, characterized in that the server comprises:
the receiving unit is used for receiving an operation event, wherein the operation event is an operation event for an operating piece when first data is displayed on a display interface of the client, and the first data comprises at least one item information presented to a user in a video form;
the judging unit is used for judging whether the number of the users associated with the operation event meets the preset number of people or not to obtain a judgment result;
and the sending unit is used for sending second data aiming at the judgment result so as to display the second data on a display interface of a client, wherein the second data is characterized in that at least one user obtains additional information aiming at least one article.
10. The server of claim 9, further comprising:
a determination unit configured to determine a user who generates an operation event for the operation member as a target user;
generating an event identifier for the operation event generated by the target user on the operation piece;
determining the users invited by the target user through the event identification as the users bound by the event identification;
accordingly, the method can be used for solving the problems that,
the judging unit is used for triggering the sending unit when the number of the target users and the number of the users bound by the event identification reach a preset number of people;
a sending unit, configured to send the second data to cause the display interface to display additional information obtained by the target user for the at least one item.
11. An information processing apparatus includes a processor and a storage medium for storing a computer program; wherein the processor is configured to execute at least the information processing method applied to the client according to any one of claims 1 to 3 and/or the information processing method applied to the server according to any one of claims 4 to 6 when executing the computer program.
12. A storage medium storing a computer program which, when executed, performs at least the information processing method applied to a client of any one of claims 1 to 3 and/or the information processing method applied to a server of any one of claims 4 to 6.
CN201910498123.5A 2019-06-10 2019-06-10 Information processing method, device, client, server and storage medium Pending CN111741315A (en)

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