CN107730291A - A kind of method and system of internet shopping - Google Patents
A kind of method and system of internet shopping Download PDFInfo
- Publication number
- CN107730291A CN107730291A CN201610666457.5A CN201610666457A CN107730291A CN 107730291 A CN107730291 A CN 107730291A CN 201610666457 A CN201610666457 A CN 201610666457A CN 107730291 A CN107730291 A CN 107730291A
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- group
- red packet
- spelling
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- Engineering & Computer Science (AREA)
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- General Business, Economics & Management (AREA)
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- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of method and system of internet shopping, this method includes：Initiate the group of spelling；Completion is formed a team；Complete the transaction of the group of spelling；It is described to complete the transaction of the group of spelling, received with all invited parties as trade confirmation；Provide red packet；User's red packet is withdrawn deposit；The red packet withdraws deposit the workable ideal money in minimal amount and the maximum number of section.Technical solution of the present invention combines the pattern of a variety of internet media services, enhance the dynamics of promotion, user is encouraged to participate in the enthusiasm of internet shopping, improve the competitiveness of internet shopping platform, attract more users to be added on internet shopping platform, be advantageous to the rapid growth of internet and E-commerce market.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method and system of internet shopping.
Background technology
Internet development is rapid, it has also become the important component of people's life and the important load of human civilization communication development
Body, economic, politics, culture, social life various aspects are penetrated into, change the manner of intercourse and the mode of thinking of people.No matter
It is that internet brings huge change either in social life field in industrial circle.
By in December, 2015, China's netizen's scale Internet penetration 50.3%, will carry up to 6.88 hundred million compared with the end of the year 2014
Rise 2.4 percentage points.The Internet, applications based on instant messaging, search engine, Internet news and social activity, userbase one
Directly keep steadily increasing trend.
As one of the Internet, applications, internet shopping marketplace keeps fast-developing.In the stable development of original electric business market
On the basis of, cross-border electric business and rural area electric business turn into the new market opportunity；Purchase by group industry and continue " going purchasing by group ", deep-cut O2O moulds
Consumption potentiality under formula；Market is made a reservation in the case where the strategy of Large-Scale Interconnected net enterprise is registered capital on the net, actively expands Xian Xia trade companies；Travelling
Under consumption rapid growth drives, online travel reservations industry develops rapidly.Network entertainment industry chain using intellectual property as core
Huge commercial value was shown in 2015, by the films and television programs of popular online literature works reorganization, not only extra earning regards new peak repeatly,
The game of reorganization can also obtain the concern of loyal bean vermicelli rapidly, and the reorganization of video display and game successfully promotes online literature sheet
The development of body, its business model is promoted to expand audience and then culture using free mode from being changed into user's charge merely
High-quality intellectual property.Internet finance class application development is further deepened, and internet financing market continues to expand in userbase
While, product general layout is by the current finance product " running the whole show " of the early stage of development is changed into current, regular finance product is total to
With development；Network payment quickly to payment scene extension under line and is expanded, and actively opens the services such as foreign currency payment.Internet pair
The influence of individual lifestyle is further deepened, and is dissolved into the public service classes such as online education, internet are medical, network is about hired a car
Application field, user's custom are gradually formed.
It is huge along with the fast development of internet shopping class application, its market scale.By in December, 2015, China's net
Network shopping userbase reaches 4.13 hundred million, is 14.3% compared with 2014 end of the year growth rates.Chinese online-shopping market transaction in 2015
Scale is 3.8 trillion yuans, increases by 36.2% over the same period last year, and the accounting in the total retail sales of consumer goods is 12.6%, compared with
Improve 2% within 2014.B2C marketings scale is 2.0 trillion yuans in Chinese online-shopping market in 2015, is increased than 2014
56.6%, the accounting in Chinese overall network shopping marketplace transaction size reaches 51.9%, and 45.2% compared with 2014 improves
6.7 percentage points, annual accounting is first more than C2C.
In shopping at network, it is important promotion pattern that spelling, which purchases by group, is that internet shopping platform vertically changes development and O2O rows
The field that industry is further segmented.In the case where spelling purchases by group pattern, every commodity have independent purchase price and the group's of spelling valency, pass through the group's of spelling pattern
Bought, buyer can invite good friend to join group, reach form a team after certain number successfully, order come into force, so as to enjoy
Group purchase price it is preferential.Spelling is purchased by group with following advantages：
1), the group's of spelling pattern includes the propagation of friendly user, by circle of friends, invites the modes such as good friend to invite friendly user
Ginseng group, the invitation also included between stranger forms a team, and fetches and realizes between stranger by social media issue chain of forming a team
Invitation is formed a team.
2), the group's of spelling pattern is endorsement of the user for the group's of spelling product, on the one hand enhances the credit of commodity, improves product
Competitiveness, on the other hand it is that also the operation to businessman and product quality propose higher requirement, such as commercial quality, delivery speed
Shopping key element in the internets such as degree, packaging quality is all propagated rapidly rapidly between the group of spelling user, realizes the wide-scale distribution of commodity.
3), in the group's of spelling pattern, substantial amounts of competing product has been carried out before other users ginseng is invited and compare, to product matter
The information such as amount, price already have relative competitive advantage.After inviting new user to come in, user's shopping can be largely saved
Time cost and purchase cost, meet the main flow propensity to consume, it is thus possible to attract more users to add.
In shopping at network, it is important promotion method to distribute the favor informations such as shopping red packet.Internet red packet is issue
It is on website, the information can be downloaded simultaneously for the information with practical value such as cash or free experience that deducts, user
Print or used on network, can be enjoyed privileges in corresponding businessman.Push internet red packet can promote from many aspects
Enter the consumption of shopping at network：
1st, the buyer of research different levels is contributed to the susceptibility of price.User is done shopping using red packet, is participated in
The formulation of price, by passively receiving price is merely changed into influencer, makes price horizontal closer to user's acceptable, carries
The high efficiency of pricing practice, also makes user obtain material benefit.
2nd, shopping is promoted.It has been recognized that those effort collect and using red packet buyer than those without
Often there is higher susceptibility to price using the buyer of red packet.Therefore, the buyer of Price Sensitive is carried out using red packet
During shopping, the sale for this kind of valuable red packet can increase with the push of discount, so as to promote consumption.
3rd, brand building is strengthened.Brand is that operator is the trade name that commodity are formulated, and has corresponding commercial value.With
The activity of red packet promotional offer is participated at family, is on the one hand the affirmative to brand, is also shown the loyalty to brand.By participating in promoting
Preferential activity is sold, user has also assisted in brand building while obtaining preferential, improved the market effect of brand.
In existing internet media services pattern, simply single the use group's of spelling pattern or red packet promotion, promotion form are all
User is familiar with, and the competition between platform also has the characteristics of homogeneous, can not play the advantage of platform characteristic.In interconnection net purchase
, it is necessary to promote the innovation of pattern under the increasingly competitive market condition of thing, to improve the competitiveness of internet shopping platform, inhale
Draw more users to be added on internet shopping platform.
The content of the invention
The present invention provides a kind of method and system of internet shopping, spells and purchases by group and red packet promotion in internet with reference to internet
Pattern, enhance the dynamics of promotion, encourage user to participate in the enthusiasm of internet shopping, improve internet shopping platform
Competitiveness, attract more users to be added on internet shopping platform, be advantageous to the fast of internet and E-commerce market
Speed increases.
Technical scheme provides a kind of method of internet shopping, comprises the following steps：
Initiate the group of spelling；
Completion is formed a team；
Complete the transaction of the group of spelling；
Provide red packet；
User's red packet is withdrawn deposit.
Further, it is described to complete the group of spelling, invite invited party to add by initiator, complete the combination of the group of spelling.
Further, the invited party rolls into a ball user for the spelling no less than one.
Further, it is described to complete the transaction of the group of spelling, received with all invited parties as trade confirmation.
Further, the granting red packet is realized by way of sending system virtualization currency to user；
The red packet of providing is provided to the initiator of the group of spelling.
Further, the granting red packet is the condition premised on completing the transaction of the group of spelling.
Further, the red packet is withdrawn deposit, and is further comprised：
Setting can extract the minimal amount and maximum number of the ideal money, and the red packet is withdrawn deposit the workable void
Intend currency in the minimal amount and the maximum number of section；
The ideal money is converted into RMB according to the ratio of default, the red packet is then carried out and withdraws deposit.
Technical scheme additionally provides a kind of system of internet shopping, including administrative unit, transaction platform, number
According to library unit and payment unit, wherein：
Administrative unit be used for manage spell group, form a team and spells group transaction completion, manage red packet distribution ＆ management red packet withdraw deposit；
Transaction platform, which is used to perform, initiates spelling group, the operation completed of forming a team and merchandise；
Database Unit be used to storing the group's of spelling information, the unpaired message of initiator and invited party, user account it is virtual
Monetary information and RMB balance amount information；
Payment unit is used to provide red packet according to the instruction of administrative unit, and provides the red packet and withdraw deposit the corresponding people
Coin.
Further, Database Unit carries out real-time update.
Further, the granting red packet is premised on group's transaction is spelled in the completion.
Technical solution of the present invention combines the pattern of a variety of internet media services, enhances the dynamics of promotion, encourages user's ginseng
With the enthusiasm of internet shopping, the competitiveness of internet shopping platform is improved, attracts more users to be added to internet
Come on shopping platform, be advantageous to the rapid growth of internet and E-commerce market.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram that internet is done shopping in the embodiment of the present invention one；
Fig. 2 is the system construction drawing that internet is done shopping in the embodiment of the present invention one.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram that internet is done shopping in the embodiment of the present invention one.As shown in figure 1, the flow is including following
Step：
Step 101, initiate the group of spelling.
Step 102, completion are formed a team.
Invite invited party to add by initiator, complete the combination of the group of spelling.
Invited party rolls into a ball user for the spelling no less than one.
Step 103, complete the transaction of the group of spelling.
The transaction of the group of spelling is completed to receive as trade confirmation with all invited parties.
Step 104, provide red packet.
Providing red packet is realized by way of sending system virtualization currency to user；
Providing red packet is provided to the initiator of the group of spelling.
It is the condition premised on completing the transaction of the group of spelling to provide red packet.
Step 105, user's red packet are withdrawn deposit.
The minimal amount and maximum number of extractible ideal money are set, in minimal amount and the maximum number of section
Ideal money can carry out red packet and withdraw deposit；
, it is necessary to which ideal money is converted into RMB according to the ratio of default before red packet is withdrawn deposit, then carry out red
Bag is withdrawn deposit.
Fig. 2 is the system construction drawing that internet is done shopping in the embodiment of the present invention one.As shown in Fig. 2 internet shopping
System includes administrative unit 201, transaction platform 202, Database Unit 203 and payment unit 204, wherein：
Administrative unit be used for manage spell group, form a team and spells group transaction completion, manage red packet distribution ＆ management red packet withdraw deposit；
Transaction platform, which is used to perform, initiates spelling group, the operation completed of forming a team and merchandise；
Database Unit be used to storing the group's of spelling information, the unpaired message of initiator and invited party, user account it is virtual
Monetary information and RMB balance amount information；
Payment unit is used to provide red packet according to the instruction of administrative unit, and provides the red packet and withdraw deposit the corresponding people
Coin.
Wherein, Database Unit carries out real-time update.
Red packet is provided premised on completing the transaction of the group of spelling.
Technical scheme in above-described embodiment combines the pattern of a variety of internet media services, enhances the dynamics of promotion, drum
The enthusiasm that user participates in internet shopping is encouraged, the competitiveness of internet shopping platform is improved, attracts more users to add
Come on to internet shopping platform, be advantageous to the rapid growth of internet and E-commerce market.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (10)
- A kind of 1. method of internet shopping, it is characterised in that comprise the following steps：Initiate the group of spelling；Completion is formed a team；Complete the transaction of the group of spelling；Provide red packet；User's red packet is withdrawn deposit.
- 2. according to the method for claim 1, it is characterised in that it is described to complete the group of spelling, invite invited party to add by initiator Enter, complete the combination of the group of spelling.
- 3. according to the method for claim 2, it is characterised in that the invited party rolls into a ball user for the spelling no less than one.
- 4. according to the method for claim 1, it is characterised in that it is described to complete the transaction of the group of spelling, received with all invited parties For trade confirmation.
- 5. according to the method for claim 1, it is characterised in that further comprise：The granting red packet is realized by way of sending system virtualization currency to user；The red packet of providing is provided to the initiator of the group of spelling.
- 6. method according to claim 1 or 5, it is characterised in that the granting red packet is to complete the transaction of the group of spelling before Put forward condition.
- 7. according to the method for claim 1, it is characterised in that the red packet is withdrawn deposit, and is further comprised：Setting can extract the minimal amount and maximum number of the ideal money, and the red packet is withdrawn deposit the workable virtual goods Coin is in the minimal amount and the maximum number of section；The ideal money is converted into RMB according to the ratio of default, the red packet is then carried out and withdraws deposit.
- 8. a kind of system of internet shopping, it is characterised in that including administrative unit, transaction platform, Database Unit and payment Unit, wherein：Administrative unit be used for manage spell group, form a team and spells group transaction completion, manage red packet distribution ＆ management red packet withdraw deposit；Transaction platform, which is used to perform, initiates spelling group, the operation completed of forming a team and merchandise；Database Unit is used for unpaired message, the ideal money of user account for storing the group's of spelling information, initiator and invited party Information and RMB balance amount information；Payment unit is used to provide red packet according to the instruction of administrative unit, and provides the red packet and withdraw deposit corresponding RMB.
- 9. system according to claim 8, it is characterised in that Database Unit carries out real-time update.
- 10. system according to claim 8, it is characterised in that the granting red packet completes the transaction of the group of spelling before using described Carry.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610666457.5A CN107730291A (en) | 2016-08-14 | 2016-08-14 | A kind of method and system of internet shopping |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610666457.5A CN107730291A (en) | 2016-08-14 | 2016-08-14 | A kind of method and system of internet shopping |
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| CN107730291A true CN107730291A (en) | 2018-02-23 |
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| CN201610666457.5A Pending CN107730291A (en) | 2016-08-14 | 2016-08-14 | A kind of method and system of internet shopping |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111080391A (en) * | 2019-11-07 | 2020-04-28 | 拉扎斯网络科技（上海）有限公司 | Commodity operation method, commodity operation device, server and storage medium |
| CN111741315A (en) * | 2019-06-10 | 2020-10-02 | 北京京东尚科信息技术有限公司 | Information processing method, device, client, server and storage medium |
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Application publication date: 20180223 |