CN111724222A - Information processing method and device in live broadcast and electronic equipment - Google Patents

Information processing method and device in live broadcast and electronic equipment Download PDF

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Publication number
CN111724222A
CN111724222A CN201910209839.9A CN201910209839A CN111724222A CN 111724222 A CN111724222 A CN 111724222A CN 201910209839 A CN201910209839 A CN 201910209839A CN 111724222 A CN111724222 A CN 111724222A
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transaction
commodity
live broadcast
live
interface
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孙杨
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • G06Q30/0625Directed, with specific intent or strategy

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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

The invention discloses a method and a device for processing information in live broadcast, electronic equipment and a computer readable storage medium, wherein the method comprises the following steps: in the process of displaying a live broadcast interface of a commodity, acquiring transaction data of the commodity in a preset time period; carrying out statistical analysis on the transaction data to obtain a transaction result; and displaying the transaction result in the live interface.

Description

Information processing method and device in live broadcast and electronic equipment
Technical Field
The present invention relates to the field of electronic commerce technologies, and in particular, to a live information processing method, a live information processing apparatus, an electronic device, and a computer-readable storage medium.
Background
With the development of internet technology, people are more and more accustomed to online shopping. With the development of the video live broadcast technology, in addition to static display of the commodities through the commodity pages, the seller can also display the commodities in a video live broadcast mode, so that the buyer can know the commodities more intuitively.
In the process of displaying the commodities by live video, buyers can express the fondness of displaying the commodities by sellers in modes of praise and the like, so that the popularity and the ranking of the sellers can be improved, and more buyers are attracted to watch live video.
However, when the existing video live broadcast display goods, the buyer cannot know the transaction condition of the goods in the live broadcast process. Therefore, the buyer cannot directly decide whether to purchase the commodity according to the transaction situation of the commodity on the live broadcast page of the commodity, which affects the transaction efficiency of the commodity.
Disclosure of Invention
An object of the present invention is to provide a new technical solution for presenting information stream data.
According to a first aspect of the present invention, there is provided a live information processing method, including:
in the process of displaying a live broadcast interface of a commodity, acquiring transaction data of the commodity in a preset time period;
performing statistical analysis on the transaction data to obtain a transaction result;
and displaying the transaction result in the live interface.
Optionally, the method further includes:
in the process of displaying the live broadcast interface, if it is detected that any terminal device in the live broadcast room of the commodity sends a data acquisition request, the step of acquiring the transaction data in a preset time period is executed.
Optionally, the method further includes:
and providing an entrance used for triggering generation of the data acquisition request in the live broadcast interface.
Optionally, the display method further includes:
and setting the entry to be displayed in a triggered state when the entry is clicked.
Optionally, the step of performing statistical analysis on the transaction data to obtain a transaction result includes:
determining the sum of values of preset transaction elements according to the transaction data;
and obtaining the transaction result according to the sum corresponding to the transaction elements.
Optionally, the step of obtaining the transaction result according to the sum corresponding to the transaction element includes:
screening out transaction elements with the sum being greater than or equal to a preset corresponding sum threshold value as target transaction elements;
acquiring an icon corresponding to the target transaction element;
and taking the corresponding sum of the target transaction elements and the icon as the transaction result.
Optionally, the step of displaying the transaction result in the live interface includes:
and the live broadcast interface is arranged, and the transaction result is displayed in a floating mode.
Optionally, the step of setting in a preset area in the live broadcast interface and displaying the transaction result in a floating manner includes:
and the live broadcast interface is arranged, and the transaction result is displayed in a floating manner at a preset appointed position according to a preset path.
Optionally, the method further includes:
acquiring the moving distance of the transaction result in the floating display process;
determining the transparency corresponding to the moving distance as a target transparency;
and displaying the transaction result according to the target transparency.
Optionally, the method further includes:
and displaying the attribute information of the commodity under the condition that the transaction result is displayed in the live broadcast interface.
Optionally, the attribute information of the commodity includes any one or a combination of any multiple of a brand of the commodity, a type of the commodity, a color of the commodity, a material of the commodity, and a price of the commodity.
According to a second aspect of the present invention, there is provided a live information processing method, including:
responding to the operation of joining the live broadcast room of the commodity, and displaying a live broadcast interface of the commodity;
in the process of displaying the live broadcast interface, acquiring a transaction result obtained by statistical analysis of the server according to the transaction data of the commodity in a preset time period;
and displaying the transaction result in the live interface.
According to a third aspect of the present invention, there is provided a live information processing apparatus comprising:
the data acquisition module is used for acquiring transaction data of the commodity in a preset time period in the process of displaying a live broadcast interface of the commodity;
the analysis processing module is used for carrying out statistical analysis on the transaction data to obtain a transaction result;
and the result display module is used for displaying the transaction result in the live broadcast interface.
According to a fourth aspect of the present invention, there is provided an electronic apparatus, comprising
The apparatus according to the third aspect of the invention; or,
a processor and a memory for storing instructions for controlling the processor to perform a method according to the first or second aspect of the invention.
According to a fifth aspect of the present invention, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements a method according to the first or second aspect of the present invention.
In the embodiment of the invention, the transaction data of the commodity is acquired in the process of displaying the live interface of the commodity, and the transaction result is obtained after statistical analysis is carried out on the transaction data displayed in the live interface, so that the selling condition of the commodity can be displayed to the buyer, and the buyer can select whether to purchase the commodity according to the selling condition. In addition, time and energy of the user can be saved, user experience is improved, and the commodity transaction efficiency is improved.
Other features of the present invention and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.
Fig. 1 is a schematic diagram of a composition structure of an information processing system in live broadcasting according to an embodiment of the present invention.
Fig. 2 shows a flowchart of a live information processing method according to a first embodiment of the present invention.
Fig. 3 is a schematic diagram illustrating a live goods interface according to an embodiment of the present invention.
Fig. 4 shows a flowchart of a live information processing method according to a second embodiment of the present invention.
Fig. 5 shows a flowchart of an example of an in-live information processing method of an embodiment of the present invention.
Fig. 6 is a schematic diagram showing a configuration of an electronic device according to an embodiment of the present invention.
Fig. 7 shows a functional block diagram of an information processing apparatus in live broadcast of an embodiment of the present invention.
Detailed Description
Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
< hardware configuration >
Fig. 1 is a schematic diagram of a configuration of an information processing system 1000 in live broadcast according to an embodiment of the present invention.
As shown in fig. 1, the live information processing system 1000 of the present embodiment includes a server 1100, a terminal apparatus 1200, and a network 1300.
The server 1100 may be, for example, a blade server, a rack server, or the like. The server 1100 may also include, as shown in FIG. 1, a processor 1110, a memory 1120, an interface device 1130, a communication device 1140, a display device 1150, and an input device 1160. Although the server 1100 may also include a speaker, a microphone, and the like, these components are not relevant to the present invention and are omitted here. The processor 1110 may be, for example, a central processing unit CPU, a microprocessor MCU, or the like. The memory 1120 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1130 includes, for example, a USB interface, a serial interface, and the like. The communication device 1140 is capable of wired or wireless communication, for example. The display device 1150 is, for example, a liquid crystal display panel. Input devices 1160 may include, for example, a touch screen, a keyboard, and the like.
In one embodiment, the server 1100 may be used at least to provide services such as statistical analysis of transaction data.
The terminal device 1200 may be a smartphone, a laptop, a desktop computer, a tablet computer, or the like. As shown in fig. 1, the terminal apparatus 1200 may include a processor 1210, a memory 1220, an interface device 1230, a communication device 1240, a display device 1250, an input device 1260, a speaker 1270, a microphone 1280, and the like. The processor 1210 may be a central processing unit CPU, a microprocessor MCU, or the like. The memory 1220 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1230 includes, for example, a USB interface, a headphone interface, and the like. The communication device 1240 can perform wired or wireless communication, for example. The display device 1250 is, for example, a liquid crystal display, a touch display, or the like. The input device 1260 may include, for example, a touch screen, a keyboard, and the like. A user can output/input voice information through the speaker 1270 and the microphone 1280.
The terminal device 1200 may be used to display a live interface of a commodity for a buyer to view, interact, and the like.
It should be noted that the input device of the terminal device 1200 includes an input device 1260 or other devices with an interactive function.
The communication network 1300 may be a wireless network or a wired network, and may be a local area network or a wide area network. The terminal apparatus 1200 can communicate with the server 1100 through the communication network 1300.
The live information handling system 1000 shown in fig. 1 is illustrative only and is not intended to limit the invention, its application, or uses in any way.
In another embodiment, the terminal device 1200 may provide a service such as statistical analysis of transaction data instead of the server 1100.
< method examples >
Fig. 2 is a schematic flow chart of an information processing method in live broadcasting according to an embodiment of the present invention.
In one example, the live information processing method shown in fig. 2 may be implemented by a terminal device. The terminal device may be the terminal device 1200 as shown in fig. 1.
In another example, the live information processing method shown in fig. 2 may be implemented by both the terminal device and the server. The terminal device may be the terminal device 1200 as shown in fig. 1 and the server may be the server 1100 as shown in fig. 1.
As shown in fig. 2, the live information processing method of the present embodiment includes the following steps S2100 to S2300:
step S2100, in the process of displaying the live broadcast interface of the commodity, obtaining the transaction data of the commodity in a preset time period.
In this embodiment, the live interface of the commodity is an interface for showing the commodity by the interaction between the anchor and the buyer in a network live broadcast manner.
Specifically, the live interface of the commodity may be displayed in the terminal device. The buyer can execute operations such as approval, attention, forwarding, commodity information viewing, appreciation and the like through the live interface, and can also input and send characters through an input box in the live interface to interact with the main broadcast.
The preset time period may be preset according to an application scenario or a specific requirement. For example, the preset time period may be 1 hour, or may be in the live broadcasting process. Then, in the case that the preset time period is in the live broadcasting process, the obtained transaction data may be transaction data generated in the live broadcasting process.
The transaction data in this embodiment may be the specific content of each transaction. For example, the transaction data may be: XX in 2019, 3, 1, 10:00:00, and 5 commodities are purchased with 100 yuan in a card swiping mode.
In this embodiment, one or more commodities displayed in the live broadcast process may be provided. In the case that there are a plurality of commodities displayed in the live broadcast process, the transaction data acquired in step S2100 may be transaction data of all commodities displayed in the live broadcast process, or transaction data of commodities displayed in the current live broadcast interface.
Step S2200 is performed to perform statistical analysis on the transaction data to obtain a transaction result.
In an embodiment of the present invention, the step of statistically analyzing the transaction data to obtain the transaction result may further include the following steps S2210 to S2220:
step S2210, determining a sum of values of the preset transaction elements according to the transaction data.
The transaction elements in this embodiment may be set in advance according to an application scenario or a specific requirement. The transaction elements may include any one or any combination of multiple elements of transaction amount, transaction type (including card-swiping transaction, mobile phone transaction, etc.), transaction time, transaction account number, etc. In the case where one transaction data is "XX spends 100 yuan purchasing 5 goods in a card swiping manner in 3/1/3/2019, 10:00: 00", the value of the transaction amount in the transaction data is 100 yuan, the value of the transaction amount is 5, the value of the transaction type is card swiping transaction, the value of the transaction time is 10:00: 00/3/1/2019, and the value of the transaction account is XX.
In the case where the transaction elements include a transaction amount, and a transaction account, the transaction amount, and the transaction account amount may be counted as a sum of values of the transaction amount, and a sum of the transaction account amount included in the progress of each transaction data.
Step S2220, the transaction result is obtained according to the sum corresponding to the transaction elements.
In one embodiment, the transaction elements, and corresponding sums, may be used as transaction results. Or presetting an icon corresponding to each transaction element, and taking the sum corresponding to each transaction element and the corresponding icon as a transaction result.
In another embodiment, the step S2220 may further include the following steps S2221 to S2223:
in step S2221, the transaction elements whose sum is greater than or equal to the preset corresponding sum threshold are screened out as target transaction elements.
Specifically, a sum threshold corresponding to each transaction element may be preset, and each sum threshold may be set according to an application scenario or a specific requirement, respectively.
For example, a threshold value for the sum of transaction amounts may be set to 100, and then the transaction amount is taken as the target transaction element in the case where the sum of the values of the transaction amounts is greater than or equal to 100. A sum threshold value for the transaction amount may be set to 5, and then the transaction amount is taken as the target transaction element in the case where the sum of the values of the transaction amount is greater than or equal to 5. A total threshold for the number of transaction accounts may be set to 5, and then the number of transaction accounts is taken as the target transaction element if the total of the number of transaction accounts is greater than or equal to 5.
For another example, in the case where the total threshold value of the transaction amount is 100, the total threshold value of the transaction amount is 5, and the total threshold value of the transaction account number is 5, if the total sum of the values of the transaction amount is 1000, the total sum of the values of the transaction amount is 10, and the total sum of the values of the transaction account number is 2 obtained through step S2210, the transaction amount and the transaction amount may be taken as the target transaction elements.
Step S2222, obtain an icon corresponding to the target transaction element.
Specifically, icons (icon) corresponding to each transaction element may be preset. In this way, an icon corresponding to the target transaction element may be obtained.
Step S2223, the sum corresponding to the target transaction element and the corresponding icon are used as the transaction result.
Specifically, in the case that a plurality of target transaction elements are screened out in step S2221, the sum corresponding to the same target transaction element may be associated with an icon, so that when a transaction result is displayed in a live interface, the sum of the values of the target transaction elements corresponding to each icon may be determined.
And step S2300, displaying the transaction result in a live interface.
Specifically, the transaction result may be a text of the transaction element and the corresponding sum; and may also be a sum of the transaction elements (or target transaction elements) and a corresponding icon.
When the transaction result includes the sum corresponding to the transaction element (or the target transaction element) and the corresponding icon, the sum corresponding to the transaction element (or the target transaction element) may be displayed at a position adjacent to the corresponding icon and not covered by any icon or text corresponding to the transaction element. For example, it may be above or below. The sum corresponding to the transaction element (or the target transaction element) may also be displayed on the upper layer of the corresponding icon.
In an embodiment of the present invention, the displaying the transaction result in the live interface specifically may be: and the live broadcast interface is arranged, and the transaction result is displayed in a floating mode.
Specifically, the transaction result can be displayed on the layer above the live interface in a floating manner.
Further, the transaction result can be displayed in a floating manner on a preset specified position according to a preset path by setting the live broadcast interface.
In one example, the designated position may be any position in a pre-designated live interface, for example, the designated position may be a position corresponding to an icon shown in the live interface. For another example, the specified position may be a position corresponding to a button providing the like function in the live interface.
In this embodiment, at least one path may be preset according to an application scenario or a specific requirement. It may be that a corresponding path is randomly matched for each transaction element (or target transaction element), so that the sum corresponding to the same transaction element (or target transaction element) is the same as the path matched by the corresponding icon and floats according to the path matched by the corresponding transaction element (or target transaction element). The paths matched by different transaction elements may be the same or different. It is also possible to assign a path to each trading element in advance, so that each sum and icon can float according to the path assigned to the corresponding trading element (or target trading element) in advance.
In one example, the order of each transaction element may be preset, or may be randomly determined before executing step S2300, so that each sum and label may float from the designated position according to the order of the corresponding transaction element (or the target transaction element).
In one example, in the process of executing step S2300, the live information processing method may further include the steps of:
and step S3100, acquiring the moving distance of the transaction result in the floating display process.
In step S3200, the transparency corresponding to the movement distance is determined as the target transparency.
Further, a comparison table reflecting the correspondence between the movement distance and the transparency may be stored in advance. By looking up the lookup table, the transparency corresponding to the movement distance acquired in step S3100 can be determined as the target transparency.
Still further, a calculation formula between the moving distance and the transparency may be preset. By substituting the movement distance acquired in step S3100 into the calculation formula, the transparency corresponding to the movement distance can be obtained as the target transparency.
Specifically, the value of the target transparency may be any number of 0 or more and 1 or less.
And step S3300, displaying the transaction result according to the target transparency.
In the case that the transaction result includes a sum and/or an icon corresponding to a plurality of transaction elements (or target transaction elements), the transparency of the displayed sum and the transparency of the icon corresponding to the same transaction element may be the same or different. The total sum and/or the transparency of the icon corresponding to the different transaction elements may be the same or different.
According to the display mode of the embodiment, the effect of displaying the transaction result on the live interface may be as shown in fig. 3.
In this embodiment, the transaction data of the commodity is acquired in the process of displaying the live interface of the commodity, and the transaction result is obtained after statistical analysis is performed on the transaction data through display in the live interface, so that the selling condition of the commodity can be displayed to the buyer, and the buyer can select whether to purchase the commodity according to the selling condition. In addition, time and energy of the user can be saved, user experience is improved, and the commodity transaction efficiency is improved.
In an embodiment of the present invention, the step S2100 may further include: and in the process of displaying the live broadcast interface of the commodity, responding to a data acquisition request sent by any terminal equipment in a live broadcast room of the commodity, and acquiring transaction data in a preset time period.
Specifically, the terminal device can be added into a live broadcast room of the same commodity, and the displayed live broadcast interfaces are the same, namely the terminal device in the same live broadcast room simultaneously displays the live broadcast interface of the commodity.
Then, if a data acquisition request sent by any terminal device in the live broadcast room of the commodity is detected, the transaction data can be displayed on a live broadcast interface displayed by the terminal device sending the data acquisition request; or the transaction data can be displayed on the live broadcasting interfaces displayed by all the terminal devices in the live broadcasting room.
In this embodiment, an entry for triggering generation of the data acquisition request may be provided in the live interface.
For example, a button for triggering generation of the data acquisition request may be provided in the live interface. In one example, the button may be a button in the live interface that provides a complimentary function.
In the embodiment, the display of the transaction result is triggered while the approval function is triggered, so that the user can conveniently check the transaction condition of the commodity, the approval enthusiasm of the user can be stimulated, the approval times are increased, the popularity and the ranking of the seller can be improved, and the win-win situation between the anchor and the user is realized.
In this embodiment, it may be set that the entry is displayed in a triggered state when clicked.
The entry displayed as triggered may specifically include, but is not limited to: the portal flashes when clicked; the entry is marked with another color (e.g., red) for a set period after being clicked (e.g., may be 0.5 s).
In an embodiment of the present invention, the method for processing information in live broadcasting may further include:
and displaying the attribute information of the commodity in the live interface under the condition that the transaction result is displayed in the live interface.
Specifically, the attribute information of the commodity may be determined according to the commodity displayed in the live broadcast interface, may be preset by the seller or the anchor, and may be extracted from a commodity page corresponding to the link of the commodity.
The attribute information of the product may specifically include any one or a combination of any plural kinds of brands of the product, types of the product, colors of the product, materials of the product, and prices of the product.
In one example, the attribute information of the product may be a type of the product, and may be, for example, shoes, bags, coats, pants, skirts, computers, mobile phones, glasses, and the like. Icons corresponding to each commodity type one to one may be set in advance. Then, in case of displaying the transaction result of the goods, an icon corresponding to the type of the goods may be displayed in the live interface.
For example, when the displayed product is a red skirt, the type of the product may be determined to be the skirt, and an icon corresponding to the skirt (referred to as a skirt icon for short) may be rendered in red. Then, in the case of displaying the transaction result of the commodity, a red skirt icon may be displayed in the live interface at the same time.
The display mode of the attribute information of the commodity in the live interface can refer to the display mode of the transaction result in the live interface, and is not described herein again.
In another embodiment, the invention also provides a live broadcast information processing method. The method for processing the information in the live broadcast can be implemented by the terminal equipment of the buyer in the live video broadcast. The terminal device may be, for example, terminal device 1200 in fig. 1.
The live broadcast information processing method in the present embodiment includes the following steps S4100 to S4300:
step S4100, responding to the request of joining the live broadcast room of the commodity, and displaying the live broadcast interface of the commodity.
Step S4200, in the process of displaying the live interface, obtaining a transaction result obtained by statistical analysis of the server according to the transaction data of the commodity in a preset time period.
And step S4300, displaying the transaction result in the live broadcast interface.
In this embodiment, the terminal device provides an access for triggering generation of a request for joining a live broadcast of a commodity for a buyer, and an access for triggering generation of a request for obtaining data is provided in a live broadcast interface, so that the buyer can conveniently enter the live broadcast of the commodity and start a data obtaining function in the live broadcast interface to check a transaction result of the commodity in the live broadcast interface.
It should be noted that the contents of the foregoing embodiment may also be used to explain the live information processing method in this embodiment, and details are not described in this embodiment again.
< example >
Fig. 5 is a flowchart of an example of a live information processing method according to an embodiment of the present invention.
The method for generating the commodity page in the embodiment is applied to the live video broadcast of the commodity of the e-commerce platform, and is implemented by a server and a plurality of terminal devices (such as a terminal device a and a terminal device B shown in fig. 5). The terminal device may be the terminal device 1200 as shown in fig. 1 and the server may be the server 1100 as shown in fig. 1.
As shown in fig. 5, the process implemented by the information processing method in live broadcasting in this example is as follows:
and the terminal equipment A responds to the request of joining the live broadcast room of the commodity and displays the live broadcast interface of the commodity.
In this example, an entry is provided in the video live interface that triggers the data acquisition request. When a user needs to check the transaction condition of a commodity, a button used for triggering generation of a data acquisition request in a live broadcast interface may be clicked, for example, the button may be a button providing a praise function, and the terminal device a is triggered to send a data request to the server.
In the process of displaying the live broadcast interface of the commodity, responding to a data acquisition request sent by a terminal device A in a live broadcast room, and acquiring transaction data of the commodity in a preset time period by a server.
In this example, the server may obtain transaction data generated during the live broadcast of the commodity.
And carrying out statistical analysis on the transaction data by the server to obtain a transaction result.
In this example, the server may determine a sum of values of the preset transaction elements according to the transaction data; screening out transaction elements with the sum being greater than or equal to a preset corresponding sum threshold value as target transaction elements; acquiring an icon corresponding to the target transaction element; and taking the sum corresponding to the target transaction element and the corresponding icon as a transaction result.
And the server sends the transaction result to each terminal device of the live broadcast room.
In this example, the server may send the obtained transaction result to all terminal devices (such as terminal device a and terminal device B shown in fig. 5) entering the live broadcast room and displaying the live broadcast interface of the commodity.
And each terminal device displays the transaction result in the live broadcast interface.
In this example, the manner of displaying the transaction result in the live interface by each terminal device (e.g., terminal device a and terminal device B shown in fig. 5) may be the same. As shown in fig. 3, the terminal device displays the transaction result in the live interface.
< electronic apparatus >
The embodiment provides an electronic device. As shown in fig. 6, the electronic device 6000 includes:
a memory 6100 for storing executable commands;
and a processor 6200 configured to perform a live information processing method according to any embodiment of the present invention.
Specifically, the embodiment of the information processing method in live broadcast may be used to explain the electronic device of this embodiment, and details are not repeated in the embodiment of the electronic device.
The electronic device 6000 may further include an interface device 6300, a communication device 6400, a display device 6500, and an input device 6600.
In one example, the electronic device is terminal device 1200 in fig. 1.
In another example, the electronic device includes the terminal device 1200 and the server 1100 of fig. 1.
In further embodiments, the electronic device may further include a live information processing apparatus 7000 as shown in fig. 7.
As shown in fig. 7, the live information processing apparatus 7000 may include a data acquisition module 7100, an analysis processing module 7200, and a result presentation module 7300. The data acquisition module 7100 is used for acquiring transaction data of the commodities in a preset time period in the process of displaying a live broadcast interface of the commodities; the analysis processing module 7200 is configured to perform statistical analysis on the transaction data to obtain a transaction result; the result display module 7300 is used for displaying the transaction result in the live interface.
In one embodiment, the data acquisition module 7100 may also be configured to:
in the process of displaying the live broadcast interface, if it is detected that any terminal device in the live broadcast room of the commodity sends a data acquisition request, executing the step of acquiring transaction data in a preset time period.
In this embodiment, the live information processing apparatus 7000 further includes:
the method includes providing an entry in a live interface for triggering generation of a data acquisition request.
In this embodiment, the live information processing apparatus 7000 further includes:
and the module is used for setting the condition that the entrance is displayed as a triggered state when being clicked.
In one embodiment, the analysis processing module 7200 can also be configured to:
determining the sum of values of preset transaction elements according to the transaction data;
and obtaining a transaction result according to the sum corresponding to the transaction elements.
Optionally, obtaining the transaction result according to the sum of each transaction element includes:
screening out transaction elements with the sum being greater than or equal to a preset corresponding sum threshold value as target transaction elements;
acquiring an icon corresponding to the target transaction element;
and taking the corresponding sum of the target trading elements and the icon as a trading result.
In one embodiment, the results presentation module 7300 may also be used to:
the method is arranged in a live interface, and the transaction result is displayed in a floating mode.
In this embodiment, the setting is in the preset area in the live interface, and displaying the transaction result in a floating manner includes:
the method is arranged in a live broadcast interface, and a transaction result is displayed in a floating mode on a preset appointed position according to a preset path.
In one embodiment, the live information processing apparatus 7000 may further include:
the module is used for acquiring the moving distance of the transaction result in the floating display process;
a module for determining a transparency corresponding to the movement distance as a target transparency;
and the module is used for displaying the transaction result according to the target transparency.
In one embodiment, the live information processing apparatus 7000 may further include:
and the module is used for displaying the attribute information of the commodity under the condition that the transaction result is displayed in the live interface.
In this embodiment, the attribute information of the product includes any one or a combination of any plural kinds of brands of the product, types of the product, colors of the product, materials of the product, and prices of the product.
It will be apparent to those skilled in the art that the live information processing apparatus 7000 can be implemented in various ways. For example, the processor may be configured by instructions to implement the live information processing apparatus 7000. For example, the instructions may be stored in ROM and read from ROM into a programmable device when the device is activated to implement the live information processing apparatus 7000. For example, in-flight information processing apparatus 7000 may be cured into a dedicated device (e.g., an ASIC). The live information processing apparatus 7000 may be divided into units independent of each other, or may be implemented by being incorporated together. The live information processing apparatus 7000 may be implemented by one of the various implementations described above, or may be implemented by a combination of two or more of the various implementations described above.
In this embodiment, the information processing apparatus 7000 may have various implementation forms, for example, the information processing apparatus 7000 may be any functional module running in a software product or an application providing a network access service, or a peripheral insert, a plug-in, a patch, or the like of the software product or the application, or may be the software product or the application itself.
< computer-readable storage Medium >
In this embodiment, there is also provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements a live broadcast information processing method as in any embodiment of the present invention.
The present invention may be a system, method and/or computer program product. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied therewith for causing a processor to implement various aspects of the present invention.
The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.
The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.
The computer program instructions for carrying out operations of the present invention may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, aspects of the present invention are implemented by personalizing an electronic circuit, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA), with state information of computer-readable program instructions, which can execute the computer-readable program instructions.
Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.
These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. It is well known to those skilled in the art that implementation by hardware, by software, and by a combination of software and hardware are equivalent.
Having described embodiments of the present invention, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the invention is defined by the appended claims.

Claims (15)

1. A method for processing information in live broadcast comprises the following steps:
in the process of displaying a live broadcast interface of a commodity, acquiring transaction data of the commodity in a preset time period;
performing statistical analysis on the transaction data to obtain a transaction result;
and displaying the transaction result in the live interface.
2. The method of claim 1, wherein the step of acquiring transaction data of the commodity in a preset time period in the process of displaying a live interface of the commodity comprises the following steps:
and in the process of displaying the live broadcast interface, responding to a data acquisition request sent by any terminal equipment in the live broadcast room of the commodity, and executing the step of acquiring the transaction data in a preset time period.
3. The method of claim 2, wherein the method further comprises:
and providing an entrance used for triggering generation of the data acquisition request in the live broadcast interface.
4. The method of claim 3, wherein the method further comprises:
and setting the entry to be displayed in a triggered state when the entry is clicked.
5. The method of claim 1, wherein the step of statistically analyzing the transaction data to obtain a transaction result comprises:
determining the sum of values of preset transaction elements according to the transaction data;
and obtaining the transaction result according to the sum corresponding to the transaction elements.
6. The method of claim 5, wherein the step of obtaining the transaction result according to the corresponding sum of the transaction elements comprises:
screening out transaction elements with the sum being greater than or equal to a preset corresponding sum threshold value as target transaction elements;
acquiring an icon corresponding to the target transaction element;
and taking the corresponding sum of the target transaction elements and the icon as the transaction result.
7. The method of any of claims 1-6, wherein the presenting the transaction results in the live interface comprises:
and the live broadcast interface is arranged, and the transaction result is displayed in a floating mode.
8. The method of claim 7, wherein the step of displaying the transaction result in a floating manner is performed in a preset area in the live interface, and comprises the following steps:
and the live broadcast interface is arranged, and the transaction result is displayed in a floating manner at a preset appointed position according to a preset path.
9. The method of claim 7, wherein the method further comprises:
acquiring the moving distance of the transaction result in the floating display process;
determining the transparency corresponding to the moving distance as a target transparency;
and displaying the transaction result according to the target transparency.
10. The method of claim 1, wherein the presentation method further comprises:
and displaying the attribute information of the commodity under the condition that the transaction result is displayed in the live broadcast interface.
11. The method according to claim 10, wherein the attribute information of the commodity comprises any one or any combination of more of a brand of the commodity, a type of the commodity, a color of the commodity, a material of the commodity, and a price of the commodity.
12. A method for processing information in live broadcast comprises the following steps:
responding to the operation of joining the live broadcast room of the commodity, and displaying a live broadcast interface of the commodity;
in the process of displaying the live broadcast interface, acquiring a transaction result obtained by statistical analysis of the server according to the transaction data of the commodity in a preset time period;
and displaying the transaction result in the live interface.
13. An information processing apparatus in live broadcasting, comprising:
the data acquisition module is used for acquiring transaction data of the commodity in a preset time period in the process of displaying a live broadcast interface of the commodity;
the analysis processing module is used for carrying out statistical analysis on the transaction data to obtain a transaction result;
and the result display module is used for displaying the transaction result in the live broadcast interface.
14. An electronic device, comprising
The device of claim 13; or,
a processor and a memory for storing instructions for controlling the processor to perform the method of any of claims 1 to 12.
15. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 12.
CN201910209839.9A 2019-03-19 2019-03-19 Information processing method and device in live broadcast and electronic equipment Pending CN111724222A (en)

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