CN112702619A - Anchor interface display method, device, equipment and storage medium - Google Patents
Anchor interface display method, device, equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the application discloses a method, a device, equipment and a storage medium for showing a anchor interface. Wherein, the method comprises the following steps: if the fact that the audience users enter a live broadcast room is monitored, determining the social level and/or the consumption level of the audience users according to audience user data; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user; generating the marking information of the audience users according to the social level and/or the consumption level of the audience users; and displaying the marking information of the audience user on a main broadcasting interface of the live broadcasting room. By executing the technical scheme, potential audience users can be mined, and interaction between the anchor and the audience users is more targeted.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a method, a device, equipment and a storage medium for showing a anchor interface.
Background
With the rapid development of the live broadcast technology, the audience users are driven to consume mainly by the maintenance of the anchor in the live broadcast video application program, and how to improve the ability of the anchor to maintain the audience users is an important problem.
Currently, a main broadcast user can attract audience users on a live broadcast platform to watch the video by starting a live broadcast function. In the prior art, the anchor only maintains audience users according to experience, and cannot distinguish user categories to carry out efficient interaction so as to drive the audience users to consume.
The prior art can not mine potential audience users, and then the performance of the audience users is maintained by the anchor. Therefore, there is a need to devise a way to expose user features on a anchor interface to improve the ability of the anchor to maintain audience users.
Disclosure of Invention
The embodiment of the application provides a method, a device, equipment and a storage medium for showing a main broadcasting interface, so that the interaction between a main broadcasting and audience users is more targeted.
In a first aspect, an embodiment of the present application provides a method, an apparatus, a device, and a storage medium for showing an anchor interface, where the method includes:
if the fact that the audience users enter a live broadcast room is monitored, determining the social level and/or the consumption level of the audience users according to audience user data; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user;
generating the marking information of the audience users according to the social level and/or the consumption level of the audience users;
and displaying the marking information of the audience user on a main broadcasting interface of the live broadcasting room.
In a second aspect, an embodiment of the present application provides a method, an apparatus, a device, and a storage medium device for showing an anchor interface, where the apparatus includes:
the system comprises a level determining module, a display module and a display module, wherein the level determining module is used for determining the social level and/or the consumption level of an audience user according to audience user data if the situation that the audience user enters a live broadcast room is monitored; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user;
the information generation module is used for generating the labeling information of the audience users according to the social level and/or the consumption level of the audience users;
and the information display module is used for displaying the marking information of the audience user on a main broadcasting interface of the live broadcasting room.
In a third aspect, an embodiment of the present application provides an electronic device, including:
one or more processors;
storage means for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the anchor interface presentation method according to any embodiment of the present application.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the anchor interface presentation method according to any embodiment of the present application.
The embodiment of the application provides a method, a device, equipment and a storage medium for showing a main broadcasting interface, wherein if it is monitored that an audience user enters a live broadcasting room, the social level and/or the consumption level of the audience user are/is determined according to audience user data; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user; generating marking information of the audience users according to the social level and/or the consumption level of the audience users; and displaying the annotation information of the audience user on a main broadcasting interface of the live broadcasting room. By executing the technical scheme, potential audience users can be mined, and interaction between the anchor and the audience users is more targeted.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present application, nor do they limit the scope of the present application. Other features of the present application will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
fig. 1 is a first flowchart of a method for displaying an anchor interface according to an embodiment of the present disclosure;
fig. 2 is a second process diagram of a method for displaying an anchor interface according to a second embodiment of the present application;
fig. 3 is a third flow chart of a anchor interface display method according to the third embodiment of the present application;
fig. 4 is a schematic structural diagram of an anchor interface display device according to a fourth embodiment of the present application;
fig. 5 is a block diagram of an electronic device for implementing an anchor interface presentation method according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Example one
Fig. 1 is a first flowchart of a method for showing a anchor interface according to an embodiment of the present disclosure, where the embodiment is applicable to a case where a viewer user shows annotation information of the viewer user to an anchor when the viewer user enters a live broadcast room. The anchor interface display method provided by the embodiment of the present application may be executed by the anchor interface display apparatus provided by the embodiment of the present application, and the apparatus may be implemented in a software and/or hardware manner and integrated in an electronic device executing the method. In the embodiment of the application, the electronic equipment is a server side and a main broadcasting client side of a live broadcasting platform.
Referring to fig. 1, the method of the present embodiment includes, but is not limited to, the following steps:
and S110, if it is monitored that the audience user enters the live broadcast room, determining the social level and/or the consumption level of the audience user according to the audience user data.
Wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user.
In the embodiment of the application, when an audience user uses a certain live platform, a personal account needs to be registered on the live platform and personal information needs to be filled in, where the personal information may include age, gender, occupation, viewing preference, and the like. Optionally, the personal information may further include user equipment and a user Internet Protocol (IP), and the like. A viewer user's browsing history or consumption history on the live platform may be stored as historical operating data. Alternatively, the viewer user data (including personal information and/or historical operating data) may be stored in a database of the server.
In the embodiment of the application, if the execution subject is the server, the server can directly call audience user data of an audience user from a local database when monitoring that the audience user enters a live broadcast room of a certain anchor; if the execution subject is the anchor client, the anchor client can call the audience user data of the audience user from the server by interacting with the server.
In an embodiment of the present application, a specific implementation process for determining the social level and/or consumption level of the audience user according to the audience user data may be: when the relevant data of the consumption level does not exist in the audience user data, determining the social level of the audience user according to the audience user data; when the data related to the social level does not exist in the audience user data, determining the consumption level of the audience user according to the audience user data; when the data related to the social level and the consumption level exist in the audience user data, the social level and the consumption level of the audience user can be determined according to the audience user data.
Optionally, if it is monitored that the audience user enters the live broadcast room and the audience user is a new registered user, determining the social level and/or the consumption level of the new registered user according to personal information of the new registered user.
In the embodiment of the application, when the audience user is a new registered user of a certain live broadcast platform, which indicates that the new registered user is an audience user using the live broadcast platform for the first time, only personal information exists in audience user data of the new registered user, and historical operation data does not exist. When a newly registered user first enters a live broadcast room of a certain anchor, the electronic equipment calls personal information in audience user data of the newly registered user. Then, according to the personal information, the social level and/or the consumption level of the newly registered user are determined.
Specifically, the price and the login city of the user equipment of the newly registered user are obtained according to the user equipment and the user IP in the personal information of the newly registered user, the living consumption level of the newly registered user is determined according to the price and the login city of the user equipment, and further the social potential and the consumption potential of the newly registered user are determined. It should be noted that there may be a deviation in analyzing the social potential and the consumption potential of the new registered user according to the user device and the user IP in the personal information of the new registered user. However, once a newly registered user browses or consumes using the live platform (the newly registered user is an old user at this time), historical operation data is generated. At this time, the social potential and the consumption potential determined by the personal information need to be updated further in combination with the historical operation data. In the embodiment of the application, only one of the social potential and the consumption potential can be analyzed, and both the social potential and the consumption potential can be analyzed. Correspondingly, the social level of the new registered user is determined according to the social potential of the new registered user, the consumption level of the new registered user is determined according to the consumption potential of the new registered user, or the social level and the consumption level of the new registered user are determined according to the social potential and the consumption potential of the new registered user.
And S120, generating the marking information of the audience users according to the social level and/or the consumption level of the audience users.
In the embodiment of the application, the annotation information can be classified into social type annotation information and/or consumption type annotation information. Optionally, when information is labeled for the audience user, only one of the social type and the consumption type may be labeled, or both the social type and the consumption type may be labeled.
Specifically, if the step S110 only obtains the social level of the audience user, generating the labeling information of the social type of the audience user according to the social level of the audience user; if the step S110 only obtains the consumption level of the audience user, generating the marking information of the consumption type of the audience user according to the consumption level of the audience user; if the social level and the consumption level of the audience user are obtained in step S110, generating the annotation information of the social type and the consumption type of the audience user according to the social level and the consumption level of the audience user. The social class is divided into the following social types from low to high according to the labeling information: potential social, low willingness, guidable, high willingness, etc.; the marking information of the consumption type corresponding to the consumption grade from low to high is divided into: potential payment, lower payment, key payment, potential payment, etc.
Alternatively, the viewer user's annotation information may relate to the type of anchor. That is, after determining the social level and consumption level of the audience user, the annotation information of the audience user is displayed according to the type of the anchor. Illustratively, if the tagged information of a certain audience user has a social type and a consumption type, the tagged information is "game enthusiast" and "pay-per-view", respectively. When a certain anchor is a goods anchor, the annotation information in the live broadcast room of the goods anchor is only of a consumption type, so that the annotation information of the audience user is displayed to the goods anchor in a 'key payment'; when a certain anchor is a game anchor, the annotation information in the live broadcast room of the game anchor is only of the social type, so that the annotation information of the audience user is displayed to the game anchor as a game fan.
Optionally, the social ranking or consumption ranking of the audience users is determined according to the type of anchor. Illustratively, when a certain audience user enters a live broadcast room with a goods anchor, the electronic equipment only determines the consumption level of the audience user according to the audience user data corresponding to the audience user; when a certain audience user enters a live broadcast room of a game anchor, the electronic equipment only determines the social level of the audience user according to the audience user data corresponding to the audience user.
And S130, displaying the annotation information of the audience user on a main broadcasting interface of the live broadcasting room.
In the embodiment of the application, through the steps, when it is monitored that the audience user enters the live broadcast room, the electronic equipment acquires the audience user data of the audience user, performs data processing on the audience user data, and generates the label information for the audience user according to the processing result. And displaying the annotation information of the audience users to the anchor in an anchor interface of the live broadcast room. For example: setting a rolling frame in the anchor interface, and displaying the labeling information of each audience user in the live broadcast room; alternatively, whenever a viewer enters the live room, a bullet box is popped up in the anchor interface, with the viewer's information (e.g., ID and callout information) in the bullet box. And the anchor interacts with the audience users in a targeted manner according to the labeling information of the audience users. Illustratively, when a viewer user who marks "pay-per-view" information is newly introduced into a live room of a tape anchor, the tape anchor gives a strong introduction to the viewer user to sell a product, so as to increase the sales of the tape anchor. When a spectator user marked as a game rejector is newly introduced between the anchor of a certain game anchor, the game anchor can not interact with the spectator user, so that the time of the game anchor is saved, and the game anchor can interact with other spectator users who like games.
It should be noted that, in the viewer-user client, the annotation information of the viewer user is not displayed. That is, in the viewer-user client, the viewer user cannot see the tag information of the viewer user and the tag information of other viewer users.
According to the technical scheme provided by the embodiment, if the situation that the audience user enters the live broadcast room is monitored, the social level and/or the consumption level of the audience user are/is determined according to the audience user data; generating marking information of the audience users according to the social level and/or the consumption level of the audience users; and displaying the annotation information of the audience users to the anchor on the anchor interface of the live broadcast room. According to the method and the system, the marking information is generated for the audience users, the audience users are classified, the marking information of the audience users is displayed to the anchor, and the problem that the anchor in the prior art cannot rapidly identify the category of one audience user can be solved. By executing the scheme, potential audience users can be mined, and interaction between the anchor and the audience users is more targeted.
Example two
Fig. 2 is a second process diagram of a method for displaying an anchor interface according to the second embodiment of the present application. The embodiment of the application is optimized on the basis of the embodiment, and specifically optimized as follows: a detailed explanation of the process of determining the social level and/or consumption level of the audience user is added.
Referring to fig. 2, the method of the present embodiment includes, but is not limited to, the following steps:
s210, determining the social level of the audience user according to social operation data in the historical operation data; and/or determining the consumption level of the audience user according to the consumption operation data in the historical operation data.
In the embodiment of the application, when determining the relevant rating of the audience user according to the historical operation data, only one of the social rating and the consumption rating may be determined, and both the social rating and the consumption rating may also be determined. Specifically, determining the social level of the audience user according to social operation data in the historical operation data; or determining the consumption level of the audience user according to the consumption operation data in the historical operation data; or determining the social level and the consumption level of the audience user according to the social operation data and the consumption operation data in the historical operation data.
Optionally, determining the social level of the viewer user according to the social class operation data in the historical operation data includes: determining the preferred live broadcast category of the audience user according to the social operation data in the historical operation data; and determining the social level of the audience user in the live broadcast room according to the preferred live broadcast category of the audience user and the current live broadcast category of the live broadcast room.
In the embodiment of the application, social operation data of audience users are analyzed and summarized according to dimensions such as browsing records of the audience users in a live broadcast platform, live broadcast watching duration, and interaction indexes (public chat, dynamic and sharing) in live broadcast. And determining the preferred live broadcast category (such as games, gourmets and the like) of the audience user according to the social operation data of the audience user. Then, according to the live broadcast category preferred by the audience user and the current live broadcast category of the live broadcast room, determining the corresponding social level (such as the level of favorite games, the level of favorite gourmets, and the like) of the audience user in the live broadcast room. Optionally, determining viewer user preferences based on the viewer user's social-type operational data may employ a relationship graph algorithm.
Illustratively, the duration of browsing the live game is longest according to whether the spectator user often watches the live game or compared to other types of live games, and therefore, the enjoyment of the game by the spectator user can be analyzed and summarized. When the audience user enters a live game room, determining the game preference level of the audience user according to the social operation data; when the audience user enters the food live broadcast room, the favorite food grade of the audience user can be determined according to the social operation data.
Optionally, determining the consumption level of the viewer user according to the consumption operation data in the historical operation data includes: determining the consumption amount of the audience user in the candidate consumption items according to the consumption operation data in the historical operation data; and determining the consumption level of the audience user according to the consumption operation data in the historical operation data and the weight value of the candidate consumption item.
In the embodiment of the application, firstly, the consumption operation data of audience users are analyzed and summarized according to dimensions such as historical recharge and historical consumption. And then, determining the consumption amount of the audience user in the candidate consumption items according to the consumption operation data of the audience user, wherein the consumption amount in the candidate consumption items comprises the historical recharge amount, the historical consumption amount and the like. Secondly, determining the weight value of the candidate consumption item according to the consumption amount of the audience user in the candidate consumption item. And finally, determining the consumption level of the audience user according to the consumption operation data in the historical operation data and the weight value of the candidate consumption item. When the audience user enters the live room of the goods owner, the consumption grade of the audience user is shown to the goods owner.
The algorithm for determining the consumption level of the audience user according to the consumption operation data is not particularly limited in the embodiment of the application, and a weighting algorithm is optional.
And S220, generating the marking information of the audience users according to the social level and/or the consumption level of the audience users.
And S230, displaying the annotation information of the audience user on a main broadcasting interface of the live broadcasting room.
According to the technical scheme provided by the embodiment, the social level of the audience user is determined according to the social operation data in the historical operation data; and/or determining the consumption grade of the audience user according to the consumption operation data in the historical operation data; generating marking information of the audience users according to the social level and/or the consumption level of the audience users; and displaying the annotation information of the audience user on a main broadcasting interface of the live broadcasting room. According to the method and the system, the social level and/or the consumption level of the audience users are/is divided through the multi-dimensional features, the function of identifying the audience users is provided for the anchor, and the anchor can quickly identify the categories of the audience users.
EXAMPLE III
Fig. 3 is a third flow chart of a anchor interface display method according to the third embodiment of the present application. The embodiment of the application is optimized on the basis of the embodiment, and specifically optimized as follows: the interaction process of the anchor and the audience users according to the annotation information of the audience users is added to carry out detailed explanation.
Referring to fig. 3, the method of the present embodiment includes, but is not limited to, the following steps:
s310, if it is monitored that the audience user enters the live broadcast room and the display function of the audience labeling information is started by the anchor terminal of the live broadcast room, determining the social level and/or the consumption level of the audience user according to the historical operation data.
In this embodiment of the present application, optionally, in an anchor toolbar of an anchor client, an audience tagging information display function is set. If the anchor starts the audience marking information display function, the electronic equipment needs to monitor whether audience users enter an anchor live broadcast room, and if so, the step and subsequent operation are executed to realize the display of the marking information of the audience users to the anchor in an anchor client; if the anchor closes the audience marking information display function, the electronic equipment does not need to monitor whether the audience enters the anchor live broadcast room, and then the scheme of the embodiment of the application is not executed. In the embodiment of the application, if the electronic equipment monitors that the audience user enters the live broadcast room and the anchor terminal of the live broadcast room starts the display function of the audience labeling information, the social level and/or the consumption level of the audience user are/is determined according to the historical operation data.
And S320, generating the marking information of the audience users according to the social level and/or the consumption level of the audience users.
And S330, determining the interactive prompt information of the audience user according to the marking information of the audience user.
Optionally, the interaction prompting information may prompt specific chat content between the anchor and the audience user, and may also prompt the anchor to perform chat interaction with the audience user newly entering the live broadcast room. Optionally, candidate interaction prompt information corresponding to each type of annotation information may be pre-stored in the system. When the audience user enters the live broadcast room, the interaction prompt information corresponding to the annotation information of the audience user can be obtained from the candidate interaction prompt information.
In the embodiment of the application, through the steps, the labeling information of the audience users is generated according to the social level and/or the consumption level of the audience users. And then, according to the labeling information of the audience users, determining the interactive prompt information of the audience users. Illustratively, when a viewer user marked with "pay-per-view" information enters a live broadcast room of a stock anchor, interactive prompt information prompting the anchor to interact with the viewer user can be displayed to the anchor on an anchor interface of an anchor client.
And S340, displaying the annotation information and the interactive prompt information of the audience user on a main broadcasting interface of the live broadcasting room.
In the embodiment of the application, through the steps, the annotation information and the interactive prompt information of the audience user can be determined. And displaying the annotation information and the interaction prompt information of the audience users to the anchor on an anchor interface of the anchor client, and guiding the anchor to interact with the audience users.
According to the technical scheme provided by the embodiment, if it is monitored that the audience user enters the live broadcast room and the display function of the audience annotation information is started by the anchor terminal of the live broadcast room, the social level and/or the consumption level of the audience user are/is determined according to historical operation data; generating marking information of the audience users according to the social level and/or the consumption level of the audience users; and determining the interactive prompt information of the audience users according to the labeling information of the audience users. According to the method and the system, the annotation information and the interaction prompt information of the audience users are displayed to the anchor on the anchor interface of the anchor client, so that the anchor can quickly identify the categories of the audience users and guide the anchor to interact with the audience users.
Example four
Fig. 4 is a schematic structural diagram of an anchor interface display device according to an embodiment of the present application, and as shown in fig. 4, the device 400 may include:
a rating determining module 410, configured to determine, according to viewer user data, a social rating and/or a consumption rating of a viewer user if it is monitored that the viewer user enters a live broadcast room; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user;
an information generating module 420, configured to generate tagging information of the audience user according to the social level and/or the consumption level of the audience user;
and an information display module 430, configured to display the annotation information of the audience user on a main broadcasting interface of the live broadcasting room.
Further, the level determining module 410 may be specifically configured to: and if the fact that the audience user enters the live broadcast room and the audience user is a new registered user is monitored, determining the social level and/or the consumption level of the new registered user according to the personal information of the new registered user.
Further, the level determining module 410 may be further specifically configured to: determining the social level of the audience user according to social operation data in the historical operation data; and/or determining the consumption grade of the audience user according to the consumption operation data in the historical operation data.
Further, the grade determining module 410 includes: a social level determining unit and a consumption level determining unit;
the social level determining unit is configured to determine a preferred live broadcast category of the viewer user according to social operation data in the historical operation data; and determining the social level of the audience user in the live broadcast room according to the preferred live broadcast category of the audience user and the current live broadcast category of the live broadcast room.
The consumption grade determining unit is configured to determine a consumption amount of the viewer user in the candidate consumption item according to consumption operation data in the historical operation data; and determining the consumption level of the audience user according to the consumption operation data in the historical operation data and the weight value of the candidate consumption item.
Further, the level determining module 410 may be further specifically configured to: and if it is monitored that the audience user enters a live broadcast room and the display function of the audience labeling information is started by the anchor terminal of the live broadcast room, determining the social level and/or the consumption level of the audience user according to the historical operation data.
Further, the anchor interface display device may further include: a prompt message generation module;
the prompt information generating module is used for determining the interactive prompt information of the audience users according to the marking information of the audience users; correspondingly, displaying the annotation information of the audience user on a main broadcasting interface of the live broadcasting room comprises the following steps: and displaying the marking information and the interactive prompt information of the audience user on a main broadcasting interface of the live broadcasting room.
The anchor interface display device provided by the embodiment can be applied to the anchor interface display method provided by any embodiment, and has corresponding functions and beneficial effects.
EXAMPLE five
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 5 is a block diagram of an electronic device according to an anchor interface presentation method according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. In the embodiment of the application, the electronic equipment is a server side and a main broadcasting client side of a live broadcasting platform. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 5, the electronic apparatus includes: one or more processors 510, memory 520, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 5, one processor 510 is taken as an example.
The memory 520, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the anchor interface presentation method in the embodiments of the present application (e.g., the level determination module 410, the information generation module 420, and the information presentation module 430 shown in fig. 4). The processor 510 executes various functional applications of the server and data processing by executing non-transitory software programs, instructions, and modules stored in the memory 520, that is, implements the anchor interface presentation method in the above-described method embodiments.
The memory 520 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created from use of the electronic device exposed by the anchor interface, and the like. Further, the memory 520 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 520 may optionally include memory located remotely from processor 510, which may be connected to the electronic device being presented by the anchor interface via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the anchor interface display method may further include: an input device 530 and an output device 540. The processor 510, the memory 520, the input device 530, and the output device 540 may be connected by a bus or other means, and the bus connection is exemplified in fig. 5.
The input device 530 may receive input numeric or character information and generate key signal inputs related to user settings and function controls of the electronic equipment presented by the anchor interface, such as an input device such as a touch screen, keypad, mouse, track pad, touch pad, pointer stick, one or more mouse buttons, track ball, joystick, or the like. The output device 540 may include a display device, an auxiliary lighting device (e.g., an LED), a haptic feedback device (e.g., a vibration motor), and the like. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), the internet, and blockchain networks.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical host and VPS service are overcome.
According to the technical scheme of the embodiment of the application, if the situation that the audience user enters the live broadcast room is monitored, the social level and/or the consumption level of the audience user are/is determined according to the audience user data; generating marking information of the audience users according to the social level and/or the consumption level of the audience users; and displaying the annotation information of the audience users to the anchor on the anchor interface of the live broadcast room. According to the method and the system, the marking information is generated for the audience users, the audience users are classified, the marking information of the audience users is displayed to the anchor, and the problem that the anchor in the prior art cannot rapidly identify the category of one audience user can be solved. By executing the scheme, potential audience users can be mined, and interaction between the anchor and the audience users is more targeted.
It should be noted that, in the embodiment of the anchor interface display device, each unit and each module included in the embodiment are only divided according to functional logic, but are not limited to the above division, as long as the corresponding function can be implemented; in addition, specific names of the functional units are only used for distinguishing one functional unit from another, and are not used for limiting the protection scope of the application.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present application can be achieved, and the present invention is not limited herein.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A method for displaying an anchor interface, the method comprising:
if the fact that the audience users enter a live broadcast room is monitored, determining the social level and/or the consumption level of the audience users according to audience user data; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user;
generating the marking information of the audience users according to the social level and/or the consumption level of the audience users;
and displaying the marking information of the audience user on a main broadcasting interface of the live broadcasting room.
2. The anchor interface presentation method of claim 1,
and if the fact that the audience user enters the live broadcast room and the audience user is a new registered user is monitored, determining the social level and/or the consumption level of the new registered user according to the personal information of the new registered user.
3. A method for anchor interface presentation as claimed in claim 1, wherein said determining a social level and/or a consumption level of said viewer user based on said historical operational data comprises:
determining the social level of the audience user according to social operation data in the historical operation data; and/or the presence of a gas in the gas,
and determining the consumption grade of the audience user according to the consumption operation data in the historical operation data.
4. The anchor interface presentation method of claim 3, wherein said determining a social ranking of the viewer user based on social-like operational data in the historical operational data comprises:
determining the preferred live broadcast category of the audience user according to the social operation data in the historical operation data;
and determining the social level of the audience user in the live broadcast room according to the preferred live broadcast category of the audience user and the current live broadcast category of the live broadcast room.
5. A method for showing an anchor interface as claimed in claim 3, wherein said determining a consumption level of said viewer user based on said consumer operation data in said historical operation data comprises:
determining the consumption amount of the audience user in the candidate consumption items according to the consumption operation data in the historical operation data;
and determining the consumption level of the audience user according to the consumption operation data in the historical operation data and the weight value of the candidate consumption item.
6. The anchor interface presentation method of claim 1, wherein determining the social level and/or consumption level of the audience user based on the historical operational data if the audience user is monitored to enter the live broadcast room comprises:
and if it is monitored that the audience user enters a live broadcast room and the display function of the audience labeling information is started by the anchor terminal of the live broadcast room, determining the social level and/or the consumption level of the audience user according to the historical operation data.
7. The anchor interface presentation method of claim 1, further comprising, after said generating said audience user annotation information:
determining the interactive prompt information of the audience users according to the labeling information of the audience users;
correspondingly, displaying the annotation information of the audience user on a main broadcasting interface of the live broadcasting room comprises the following steps:
and displaying the marking information and the interactive prompt information of the audience user on a main broadcasting interface of the live broadcasting room.
8. An anchor interface presentation device, the device comprising:
the system comprises a level determining module, a display module and a display module, wherein the level determining module is used for determining the social level and/or the consumption level of an audience user according to audience user data if the situation that the audience user enters a live broadcast room is monitored; wherein the viewer user data comprises: personal information and/or historical operating data of the viewer user;
the information generation module is used for generating the labeling information of the audience users according to the social level and/or the consumption level of the audience users;
and the information display module is used for displaying the marking information of the audience user on a main broadcasting interface of the live broadcasting room.
9. An electronic device, characterized in that the electronic device comprises:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the anchor interface presentation method of any one of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the anchor interface presentation method according to any one of claims 1-7.
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Application publication date: 20210423 |