CN111586464B

CN111586464B - Content display method, device, equipment and storage medium based on media information stream

Info

Publication number: CN111586464B
Application number: CN202010357759.0A
Authority: CN
Inventors: 罗绮琪
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-04-29
Filing date: 2020-04-29
Publication date: 2024-04-19
Anticipated expiration: 2040-04-29
Also published as: CN111586464A

Abstract

The invention provides a content display method, a device, equipment and a storage medium based on media information flow; the method comprises the following steps: presenting a media information stream, and presenting target media information and associated indication information corresponding to the target media information in the media information stream; wherein the association indication information is used for indicating that media information associated with the target media information exists; receiving an associated information display instruction aiming at the target media information, wherein the associated information display instruction is used for indicating to display media information associated with the target media information; and responding to the associated information display instruction, displaying a process of switching from the target media information to the media information associated with the target media information in an area corresponding to the target media information in the media information stream. According to the invention, the media information related to the target media information can be provided for the user, and meanwhile, the interestingness of media information display is increased.

Description

Content display method, device, equipment and storage medium based on media information stream

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying content based on a media information stream.

Background

With the development of internet technology, media information dissemination based on intelligent terminals is becoming more and more popular, such as news and other article display on mobile phone terminals. In the related art, media information flows are generally arranged from top to bottom or from left to right in space, which is not beneficial to the expansion of operation and the provision of related media information, and the display mode of the media information is single and lacks of interestingness, so that the experience of users is poor.

Disclosure of Invention

The embodiment of the invention provides a method, a device, equipment and a storage medium, which can provide media information associated with target information for a user and increase the interestingness of media information display.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides a content display method based on a media information stream, which comprises the following steps:

Presenting a media information stream, and presenting target media information and associated indication information corresponding to the target media information in the media information stream;

wherein the association indication information is used for indicating that media information associated with the target media information exists;

receiving an associated information display instruction aiming at the target media information, wherein the associated information display instruction is used for indicating to display media information associated with the target media information;

And responding to the associated information display instruction, displaying a process of switching from the target media information to the media information associated with the target media information in an area corresponding to the target media information in the media information stream.

The embodiment of the invention provides a content display device based on a media information stream, which comprises:

The display module is used for displaying a media information stream and displaying target media information and associated indication information corresponding to the target media information in the media information stream;

The receiving module is used for receiving an associated information display instruction aiming at the target media information, wherein the associated information display instruction is used for indicating to display the media information associated with the target media information;

And the switching module is used for responding to the associated information display instruction and displaying a process of switching the target media information to the media information associated with the target media information in the area corresponding to the target media information in the media information stream.

In the above scheme, the presenting module is further configured to present the target media information, and

Presenting an associated information display icon corresponding to the target media information in a presentation area of the target media information, wherein the associated information display icon is used as the associated indication information;

the associated information display icon is used for triggering the associated information display instruction when receiving a triggering operation.

In the above solution, the presenting module is further configured to present the target media information in a presenting area of the target media information, and

And adjusting the background color of the presentation area of the target media information to be a target background color, and taking the target background color as the association indication information.

In the above solution, the presenting module is further configured to present a first switching icon in a presentation area of media information associated with the target media information;

In the above solution, the switching module is further configured to respond to a trigger instruction for the first switching icon, and display, in a display area of media information associated with the target media information, a process of switching from the media information associated with the target media information to the target media information.

In the above scheme, the switching module is further configured to turn the information stream card corresponding to the target media information from front to back when the media information in the media information stream is displayed in the form of information stream cards, so as to display the media information associated with the target media information;

the target media information and the media information associated with the target media information are respectively positioned on the front surface and the back surface of the information flow card.

In the above scheme, the switching module is further configured to, when the media information in the media information stream is displayed in the form of a stream card, move a first stream card corresponding to the target media information out of the media information stream along a target direction, and

And in the process of moving out the first information flow card, moving a second information flow card corresponding to the media information associated with the target media information into a region corresponding to the first information flow card along the target direction.

In the above scheme, the switching module is further configured to gradually fade out the first information stream card corresponding to the target media information when the media information in the media information stream is displayed in the form of information stream cards,

And displaying a second information flow card which is covered on the lower layer of the first information flow card and corresponds to the media information associated with the target media information.

In the above scheme, the switching module is further configured to select at least one push information from the at least two push information when the media information is push information associated with the target media information and at least two push information exists; and displaying a process of switching from the target media information to the at least one push information.

In the above scheme, the switching module is further configured to present a second switching icon in a display area of media information associated with the target media information;

And responding to a triggering instruction for the second switching icon, and switching the media information associated with the target media information so as to display the media information which is different from the current media information and is associated with the target media information.

In the above scheme, the switching module is further configured to obtain configuration information corresponding to the target media information;

when the configuration information indicates that media information associated with the target media information exists, the target media information and associated indication information corresponding to the target media information are presented.

In the above scheme, the media information display template of the media information stream is obtained;

presenting the target media information according to the media information display template;

Carrying out key information identification on the target media information to obtain an identification result; wherein the key information includes at least one of: keywords, pictures;

and when the identification result characterizes the target media information, and information matched with the key information exists, the associated indication information corresponding to the target media information is presented.

In the above scheme, the media information stream includes conventional media information and at least two target media information; wherein the conventional media information does not have associated media information;

The presentation module is further configured to cross-present the target media information and the regular media information in the media information stream, and present the corresponding association indication information in a presentation area of the target media information.

An embodiment of the present invention provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the content display method based on the media information stream when executing the executable instructions stored in the memory.

The embodiment of the invention provides a storage medium which stores executable instructions for causing a processor to execute, thereby realizing the content display method based on media information flow.

The embodiment of the invention has the following beneficial effects:

The invention presents the target media information and the associated indication information corresponding to the target media information; receiving an associated information display instruction aiming at the target media information; responsive to the associated information presentation instruction, presenting a switch from the target media information to media information associated with the target media information in an area corresponding to the target media information in the media information stream; in this way, the user can trigger the corresponding associated information display instruction by presenting the associated indication information, so that the media information associated with the target media information is displayed for the user; meanwhile, a new media information display mode is provided, namely, a process of displaying the media information which is switched from the target media information to the media information which is related to the target media information is provided, and the interestingness of media information display is improved.

Drawings

FIG. 1 is a schematic diagram of an alternative architecture of a media information stream based content presentation system 100 provided in an embodiment of the present invention;

FIG. 2 is a schematic diagram of an alternative configuration of an electronic device according to an embodiment of the present invention;

FIG. 3 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of an alternative interface for associating indication information provided by an embodiment of the present invention;

FIG. 5 is a schematic diagram of an alternative interface for associating indication information provided by an embodiment of the present invention;

FIG. 6 is a schematic diagram of an alternative interface for presenting target media information and associated indication information provided by an embodiment of the present invention;

FIG. 7 is a schematic diagram of an alternative interface for media information streaming provided by an embodiment of the present invention;

FIG. 8 is a schematic diagram of an alternative process for switching from targeted media information to associated media information provided by an embodiment of the present invention;

FIG. 9 is a schematic diagram of an alternative process for switching from targeted media information to associated media information provided by an embodiment of the present invention;

FIG. 10 is a schematic diagram of an alternative process for switching from targeted media information to associated media information provided by an embodiment of the present invention, with a first information flow card becoming progressively transparent;

FIG. 11 is a schematic diagram of an alternative process for switching from targeted media information to associated media information provided by an embodiment of the present invention;

FIG. 12 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

FIG. 13 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

Fig. 14 is a schematic view of an alternative composition structure of a virtual gift exchanging apparatus according to an embodiment of the present invention.

Detailed Description

The present invention will be further described in detail with reference to the accompanying drawings, for the purpose of making the objects, technical solutions and advantages of the present invention more apparent, and the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by those skilled in the art without making any inventive effort are within the scope of the present invention.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is to be understood that "some embodiments" can be the same subset or different subsets of all possible embodiments and can be combined with one another without conflict.

In the following description, the terms "first", "second", "third" and the like are merely used to distinguish similar objects and do not represent a particular ordering of the objects, it being understood that the "first", "second", "third" may be interchanged with a particular order or sequence, as permitted, to enable embodiments of the invention described herein to be practiced otherwise than as illustrated or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.

Before describing embodiments of the present invention in further detail, the terms and terminology involved in the embodiments of the present invention will be described, and the terms and terminology involved in the embodiments of the present invention will be used in the following explanation.

1) Information flow refers to a form of content browsing that may be composed of a mix of arbitrary content forms (teletext, video, atlas, syndicated content portal, etc.).

2) Information flow card refers to the unit in information flow, and the information flow is composed of information flow lists with different structures and styles.

3) In response to a condition or state that is used to represent the condition or state upon which the performed operation depends, the performed operation or operations may be in real-time or with a set delay when the condition or state upon which it depends is satisfied; without being specifically described, there is no limitation in the execution sequence of the plurality of operations performed.

In order to realize that the user is presented with the media information associated with a certain piece of media information, two modes are provided in the related art, wherein one mode is to directly present the associated media information below a certain piece of media information; another is by clicking on the detail page corresponding to the media information to view the associated media information.

The first mode has the problems of small information display amount and easy omission; the second method needs to skip pages, and wait in the loading process, which can lead to a certain amount of user loss.

Based on this, the content displaying method, device, electronic equipment and storage medium based on media information stream according to the embodiments of the present invention are provided to at least solve the above-mentioned problems in the related art, and are described below respectively.

Referring to fig. 1, fig. 1 is a schematic diagram of an alternative architecture of a content presentation system 100 based on media information flow according to an embodiment of the present invention, in order to support an exemplary application, a terminal (a terminal 400-1 and a terminal 400-2 are shown in an exemplary manner) are connected to a server 200 through a network 300, where the network 300 may be a wide area network or a local area network, or a combination of both. The terminal is provided with an application client, such as a news application client, a microblog application client and the like.

A server 200 for transmitting the target media information to the terminal;

A terminal (e.g. 400-1) for presenting a media information stream, and presenting target media information and associated indication information corresponding to the target media information in the media information stream; receiving an associated information display instruction aiming at target media information;

Wherein, the associated indication information is used for indicating that the media information associated with the target media information exists; the associated information display instruction is used for indicating to display media information associated with the target media information;

A server 200 transmitting media information associated with the target media information to the terminal;

A terminal (e.g. 400-1) for displaying a procedure of switching from the target media information to media information associated with the target media information in an area corresponding to the target media information in the media information stream.

In practical application, the server can be a separately configured server supporting various services, or can be configured as a server cluster; the terminal may be a smart phone, tablet, notebook, etc. type of user terminal, or may be a wearable computing device, personal Digital Assistant (PDA), desktop computer, cellular phone, media player, navigation device, game console, television, or a combination of any two or more of these or other data processing devices.

An electronic device implementing the content presentation method of a media information stream according to an embodiment of the present invention will be described. Referring to fig. 2, fig. 2 is a schematic structural diagram of an alternative electronic device provided in an embodiment of the present invention, where the electronic device shown in fig. 2 includes: at least one processor 410, a memory 450, at least one network interface 420, and a user interface 430. The various components in the electronic device are coupled together by a bus system 440. It is understood that the bus system 440 is used to enable connected communication between these components. The bus system 440 includes a power bus, a control bus, and a status signal bus in addition to the data bus. But for clarity of illustration the various buses are labeled in fig. 2 as bus system 440.

The processor 410 may be an integrated circuit chip having signal processing capabilities such as a general purpose processor, such as a microprocessor or any conventional processor, a digital signal processor (DSP, digital Signal processor), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like.

The user interface 430 includes one or more output devices 431, including one or more speakers and/or one or more visual displays, that enable presentation of the media content. The user interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

Memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard drives, optical drives, and the like. Memory 450 optionally includes one or more storage devices physically remote from processor 410.

Memory 450 includes volatile memory or nonvolatile memory, and may also include both volatile and nonvolatile memory. The non-volatile memory may be a Read Only Memory (ROM) and the volatile memory may be a random access memory (RAM, random Access Memory). The memory 450 described in embodiments of the present invention is intended to comprise any suitable type of memory.

In some embodiments, memory 450 is capable of storing data to support various operations, examples of which include programs, modules and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 451 including system programs, e.g., framework layer, core library layer, driver layer, etc., for handling various basic system services and performing hardware-related tasks, for implementing various basic services and handling hardware-based tasks;

Network communication module 452 for reaching other computing devices via one or more (wired or wireless) network interfaces 420, exemplary network interfaces 420 include: bluetooth, wireless compatibility authentication (WiFi), and universal serial bus (USB, universal Serial Bus), etc.;

a presentation module 453 for enabling presentation of information (e.g., a user interface for operating peripheral devices and displaying content and information) via one or more output devices 431 (e.g., a display screen, speakers, etc.) associated with the user interface 430;

An input processing module 454 for detecting one or more user inputs or interactions from one of the one or more input devices 432 and translating the detected inputs or interactions.

In some embodiments, the apparatus provided by the embodiments of the present invention may be implemented in software, and fig. 2 shows a content presentation device 455 based on a media information stream stored in a memory 450, which may be software in the form of a program and a plug-in, etc., including the following software modules: the presentation module 4551, the receiving module 4552 and the switching module 4553 are logical, and thus may be arbitrarily combined or further split according to the functions implemented.

The functions of the respective modules will be described hereinafter.

In other embodiments, the content presentation device for media information streams provided by the embodiments of the present invention may be implemented in hardware, and by way of example, the content presentation device for media information streams provided by the embodiments of the present invention may be a processor in the form of a hardware decoding processor that is programmed to perform the content presentation method for media information streams provided by the embodiments of the present invention, for example, the processor in the form of a hardware decoding processor may employ one or more application specific integrated circuits (asics, application SPECIFIC INTEGRATED circuits), dsps, programmable logic devices (plds, programmable Logic Device), complex programmable logic devices (cplds, complex Programmable Logic Device), field-programmable gate arrays (fpgas), field-programmable GATE ARRAY), or other electronic components.

The content display method based on the media information stream provided by the embodiment of the invention will be described in connection with the exemplary application and implementation of the terminal provided by the embodiment of the invention.

Referring to fig. 3, fig. 3 is a schematic flowchart of an alternative method for displaying content based on a media information stream according to an embodiment of the present invention, and will be described with reference to the steps shown in fig. 3.

Step 301: the terminal presents the media information stream, and presents the target media information and the associated indication information of the corresponding target media information in the media information stream.

In practical implementation, the terminal is provided with an application client, such as a video application client, a news application client, an instant messaging client, and the like, and the terminal can present a media information stream through the application client, and correspondingly, the target media information can be picture information, article information, video information, and the like, wherein the target media information can also simultaneously comprise one or more of the above information, such as the target media information can simultaneously comprise a picture and corresponding text. In addition, the target media information can be presented in various forms, such as in the form of information flow cards, information flow lists, and other forms.

It should be noted that, the media information stream page generally includes a plurality of media information, and the target media information is one media information in the media information stream. In practical applications, the media information in the media information stream may be media information published by the user itself and users (e.g., friends, users concerned, etc.) having social relations with the user, and have social relations under the limitation of access and interaction behaviors; the method can also be media information published by any user in the social network, and any registered user in the social network can access and interact with the media information, for example, the media information which is interested by the user and is screened out from the media information published by all users in the social network.

The associated indication information is used for indicating that the media information associated with the target media information exists, so that a user can clearly know the media information associated with the target media information through the presented associated indication information, and further can select whether to view the media information associated with the target media information according to the requirement.

The association instruction information here may be an icon, a symbol, a certain background color, a certain font style, or the like, that is, any information that can distinguish it from conventional media information can be used as the association instruction information of the target media information. It should be noted that, for any media information in the media information stream, if there is no media information associated with the media information, the media information is conventional media information.

In some embodiments, the terminal may present the target media information and associated indication information of the corresponding target media information by: and presenting the target media information, presenting the associated information display icon corresponding to the target media information in a presentation area of the target media information, and taking the associated information display icon as associated indication information.

The associated information display icon is used for triggering an associated information display instruction when receiving a triggering operation. That is, the user is prompted for the presence of media information associated with the target media information by presenting an associated information presentation icon.

The associated information presentation icon may be presented at any position in the area corresponding to the target media information, or may be presented at any position around the area corresponding to the target media information, or may be presented at other positions, so long as the associated information presentation icon is indicated to correspond to the target media information.

For example, referring to fig. 4, fig. 4 is an optional interface schematic diagram of association indication information provided in an embodiment of the present invention, where an association information presentation icon 402 is presented in an area 401 corresponding to target media information.

In practical implementation, when the associated indication information is an associated information display icon, the associated information display icon can be used for not only indicating that media information associated with the target media information exists, but also triggering an associated information display instruction for the target media information, for example, when a user clicks the associated information display icon, the associated information display instruction for the target media information can be triggered. Note that, the triggering operation may be not only a clicking operation but also other operations.

In some embodiments, the terminal may present the target media information and associated indication information of the corresponding target media information by: and in the presentation area of the target media information, presenting the target media information, adjusting the background color of the presentation area of the target media information to be the target background color, and taking the target background color as the association indication information.

In practical implementation, the background color of the target is different from the background color of the presentation area of the conventional media information, for example, referring to fig. 5, fig. 5 is an optional interface schematic diagram of the association indication information provided by the embodiment of the present invention, where the background color of the presentation area 501 of the target media information is gray, and the background color of other areas is white.

In some embodiments, the terminal may present the target media information and the associated indication information of the corresponding target media information by: acquiring configuration information corresponding to target media information; when the configuration information indicates that media information associated with the target media information exists, the target media information and associated indication information of the corresponding target media information are presented.

In practical implementation, the media information for association may be uploaded to the server, and then the media information that is uploaded is associated with corresponding media information in the media information stream, so, according to the association result, configuration information of each media information in the media information stream may be obtained, that is, whether there is media information associated with each media information. When the target media information is to be presented, the terminal can acquire the configuration information of the corresponding target media information, so as to judge whether the associated media information exists according to the configuration information, and only when the associated media information exists, the target media information and the associated indication information of the corresponding target media information are presented.

In practical application, the terminal acquires the configuration information of the target media information while acquiring the target media information, so that before the target media information is presented, whether the media information associated with the target media information exists or not can be determined. And when the existence is determined, the target media information and the associated indication information of the corresponding target media information are simultaneously presented.

In some embodiments, the terminal may present the target media information and associated indication information of the corresponding target media information by: acquiring a media information display template of a media information stream; presenting the target media information according to the media information display template; carrying out key information identification on the target media information to obtain an identification result; wherein the key information includes at least one of: keywords, pictures; and when the identification result characterizes the target media information, and information matched with the key information exists, the associated indication information corresponding to the target media information is presented.

Here, each piece of key information corresponds to at least one piece of media information, the terminal presents the target media information first, then carries out key information identification on the target media information, and further judges that information matched with the key information exists in the target media information. When the information matched with the key information exists, the media information associated with the target media information is characterized to exist, and then the associated indication information of the corresponding target media information is presented.

For example, referring to fig. 6, fig. 6 is an optional interface schematic diagram for presenting target media information and associated indication information according to an embodiment of the present invention, first, target media information 601 is presented, and no associated indication information is presented at this time; then, the terminal identifies keywords in the target media information, for example, the keywords are "white start" 602; next, it is determined whether or not there is media information associated with the keyword, and if it is determined that there is media information, the associated instruction information, that is, the associated information presentation icon 603 is presented.

In practical implementation, the media information display template is used for indicating the image-text display style corresponding to the media information, including the typesetting mode of the image-text, the size of the picture, the display style of the text and the like. The typesetting mode of the graphics context can be left-right text, upper-lower text and the like; the display style of the text comprises a text font, a text size and the like.

It should be noted that, for each media information in the media information stream, the content display mode is determined according to the media information display template, and the difference is only whether the corresponding associated indication information is presented.

In practical application, whether media information associated with target media information exists or not can be determined in a key information identification mode, namely, pictures in the target media information are subjected to the process of obtaining picture labels of the pictures; and identifying the text in the target media information to obtain keywords in the text. After the picture tag and/or the keyword are obtained, judging whether media information matched with the picture tag and/or the keyword exists or not, and if so, immediately presenting associated indication information corresponding to the target media information.

Taking keyword matching as an example, the background information base stores the matching relation between keywords and media information, table 1 is the association relation between keywords and media information in the background information base, the identified keywords are matched with the keywords in the background information base, and if the keywords exist in the background information base, that is, the media information matched with the keywords exists, the terminal presents the association indication information of the corresponding target media information. If the identified keyword is keyword 3 in the background information base, it may be determined that there is media information that matches the keyword, that is, media information 3,1, media information 3,2, and media information 3,3.

Keyword 1	Media information 1,1	Media information 1,2	Media information 1,3
				Keyword 2	Media information 2,1	Media information 2,2	Media information 2,3
Keyword 3	Media information 3,1	Media information 3,2	Media information 3,3
				Keyword 4	Media information 4,1	Media information 4,2	Media information 4,3
Keyword 5	Media information 5,1	Media information 5,2	Media information 5,3
				Keyword 6	Media information 6,1	Media information 6,2	Media information 6,3
Keyword 7	Media information 7,1	Media information 7,2	Media information 7,3

Table 1 association of keywords with media information in background information base

In some embodiments, the media information stream includes conventional media information and at least two target media information; wherein the conventional media information does not have associated media information; accordingly, the terminal may present the target media information and associated indication information corresponding to the target media information in the following manner: and in the media information stream, the target media information and the conventional media information are cross-presented, and corresponding association indication information is presented in a presentation area of the target media information.

Here, only part of the media information in the media information stream is provided with the associated media information, namely the target media information, and the corresponding associated indication information is presented only in the presentation area of the target media information; whereas for conventional media information no corresponding association indication information needs to be presented.

For example, referring to fig. 7, fig. 7 is an optional interface schematic diagram of a media information stream provided by an embodiment of the present invention, four media information is currently presented, including two target media information 701 and 702, other media information is conventional media information, and an associated information presentation icon 703 is presented only in a presentation area of the target media information 701 and 702.

In practical implementation, the number and the occurrence frequency of the target media information can be controlled, for example, each five pieces of media information can be set to include one piece of target media information and four pieces of conventional media information.

Step 302: and receiving an associated information display instruction aiming at the target media information.

Here, the associated information presentation instruction is for instructing presentation of the media information associated with the target media information. In practical implementation, the operation for triggering the associated information display instruction for the target media information may be a click operation, a long press operation, a sliding operation, or the like, and is not limited to these operations, and when the user performs a corresponding triggering operation, the terminal receives the associated information display instruction for the target media information.

For example, when the associated information presentation icon is used as the associated indication information, the user may trigger an associated information presentation instruction for the target media information by clicking the associated information presentation icon; when the target background color is used as the association indication information, the user can trigger the association information display instruction for the target media information through any operation different from the view details, for example, when the user realizes the view details by clicking the target media information, the user can trigger the association information display instruction for the target media information through double clicking the target media information.

Step 303: and responding to the associated information display instruction, displaying a process of switching the target media information to the media information associated with the target media information in an area corresponding to the target media information in the media information stream.

In practical implementation, the terminal may display a process of switching the target media information to the media information associated with the target media information according to a certain switching speed, where the switching speed may be set manually or may be related to the information amount of the media information.

Here, by switching the target media information to the media information associated with the target media information, the media information associated with the target media information is displayed while ensuring that the information flow interface is clean and tidy.

In some embodiments, the process of switching from target media information to media information associated with target media information may be presented by: when the media information in the media information stream is displayed in the form of information stream cards, the information stream card corresponding to the target media information is turned over from the front to the back so as to display the media information associated with the target media information.

The target media information and the media information related to the target media information are respectively positioned on the front surface and the back surface of the information flow card.

In practical implementation, when the target media information is presented, the front side of the information flow card is presented, when the associated information display instruction is received, the information flow card is turned over from the front side to the back side, and the back side of the information flow card is presented, namely the media information associated with the target media information is presented. It should be noted that, the process of turning the information flow card from the front to the back may be clockwise, counterclockwise, or other turning modes.

For example, referring to fig. 8, fig. 8 is a schematic diagram of an alternative process for switching from target media information to associated media information according to an embodiment of the present invention, first presenting target media information 801 on the front side of the information flow card, then flipping the information flow card counterclockwise, and finally presenting media information 802 associated with the target media information on the back side of the information flow card.

In some embodiments, the process of switching from target media information to media information associated with target media information may be presented by: when the media information in the media information stream is displayed in the form of information stream cards, a first information stream card corresponding to the target media information is moved out of the media information stream along the target direction, and in the process of moving out of the first information stream card, a second information stream card corresponding to the media information associated with the target media information is moved into an area corresponding to the first information stream card along the target direction.

In actual implementation, the target direction may be a horizontal direction, a vertical direction, or the like. Taking the target direction as the horizontal direction as an example, fig. 9 is a schematic diagram of an alternative process of switching from target media information to associated media information according to an embodiment of the present invention, referring to fig. 9, the first information stream card moves horizontally to the right until the media information stream is moved out; simultaneously, the second information flow card moves horizontally from the left side to the right until the second information flow card completely moves into the area corresponding to the first information flow card.

In some embodiments, the direction of movement of the first information flow card out of the information flow may be different from the direction of movement of the second information flow card in. For example, the first stream card moves horizontally to the right until the media stream is removed; simultaneously, the second information flow card moves horizontally from the left side to the right until the second information flow card completely moves into the area corresponding to the first information flow card.

In some embodiments, the process of switching from target media information to media information associated with target media information may be presented by: when the media information in the media information stream is displayed in the form of information stream cards, the first information stream card corresponding to the target media information is gradually thinned out, so that the second information stream card corresponding to the media information which is covered on the lower layer of the first information stream card and is associated with the target media information is displayed.

In practical implementation, the first information flow card and the second information flow card may be overlapped, where the first information flow card covers the second information flow card, and when the target media information needs to be switched to the media information associated with the target media information, the first information flow card may be gradually faded out, and meanwhile, with the fading out of the first information flow card, the second information flow card located in the lower layer is displayed.

For example, referring to fig. 10, fig. 10 is a schematic diagram of an alternative process for switching from target media information to associated media information according to an embodiment of the present invention, in which a first information stream card becomes transparent gradually, and in which a second information stream card located in a first information stream layer is presented gradually during the process of the first information stream card becoming transparent.

In some embodiments, the process of switching from target media information to media information associated with target media information may be presented by: when the media information is push information associated with the target media information and at least two push information exist, selecting at least one push information from the at least two push information; a process is presented for switching from target media information to at least one push information.

Here, the media information associated with the target media information may be push information, such as gift information, promotional information, science popularization information, guidance information, etc., to improve the operability of the media information and provide more valuable information, such as welfare content, to the user.

In practical implementation, when there are multiple pieces of push information associated with the target media information, one or more pieces of push information can be selected randomly for presentation, for example, when the push information associated with the target information includes push information a, push information B and push information C, any one of the push information can be selected for presentation. It should be noted that, the push information a, the push information B, and the push information C may be displayed together with all push information associated with the target media information, for example, may be displayed at the same time.

In other embodiments, when there are at least two pieces of push information associated with the target media information, the push information to be displayed may also be selected according to a preset order, for example, the push information may be sorted according to the time of uploading the push information; the push information can be ordered according to the historical operation information of the user so as to select the push information which is more interested by the user for display; other ways of ordering are also possible.

In some embodiments, after the process of presenting the media information associated with the target media information by switching from the target media information, the terminal may also present the first switching icon in the presentation area of the media information associated with the target media information; in response to a trigger instruction for the first switch icon, a process of switching from the media information associated with the target media information to the target media information is presented in a presentation area of the media information associated with the target media information.

In actual implementation, after switching the target media information to the media information associated with the target media information, the user may switch back to the target media information through the first switching icon to present the original form.

Here, the process of switching from the target media information to the media information associated with the target media information, and the process of switching from the media information associated with the target media information to the target media information may employ the same switching manner.

For example, when the process of switching from the target media information to the media information associated with the target media information is as shown in fig. 8, the target media information 801 on the front side of the information flow card is presented, then the information flow card is turned clockwise, and finally the media information 802 associated with the target media information on the back side of the information flow card is presented. Accordingly, referring to fig. 11, fig. 11 is a schematic diagram of an alternative process for switching from target media information to associated media information according to an embodiment of the present invention, first presenting media information 1101 associated with the target media information, then flipping the information flow card counterclockwise, and finally presenting target media information 1102 on the front side of the information flow card.

In some embodiments, after the process of presenting the media information associated with the target media information by switching from the target media information, the terminal may also present a second switching icon in the presentation area of the media information associated with the target media information; and responding to a triggering instruction for a second switching icon, and switching the media information associated with the target media information so as to display the media information which is different from the current media information and is associated with the target media information.

In practical implementation, when there are a plurality of media information associated with the target media information, when the media information associated with the target media information is displayed, a part of the media information associated with the target media information can be displayed first, and then the switching of the media information is realized through the second switching icon, that is, when the user clicks the second switching icon, a part of the media information is selected from the media information associated with the target media information which is not displayed, that is, the sequential display of the media information associated with the target media information can be realized. After the above operation is performed, a trigger instruction for the second switching icon may also be received again, so as to switch the presented media information associated with the target media information again.

For example, three media information associated with the target media information are respectively media information a, media information B and media information C, and then after receiving the related information display instruction, the terminal may display the media information a first; when a trigger instruction for a second switching icon is received, switching the media information A into media information B; here, when the trigger instruction of the second switching icon is received again, the terminal may switch the media information B to the media information C at this time.

Here, the terminal may directly display the result after the switching, or may display the switching process.

The invention presents the target media information and the associated indication information corresponding to the target media information; receiving an associated information display instruction aiming at target media information; in response to the associated information presentation instruction, presenting a switch from the target media information to media information associated with the target media information in an area corresponding to the target media information in the media information stream; in this way, the user can trigger the corresponding associated information display instruction by presenting the associated indication information, so that the media information associated with the target media information is displayed for the user; meanwhile, a new media information display mode is provided, namely, a process of displaying the media information which is switched from the target media information to the media information which is related to the target media information is provided, and the interestingness of media information display is improved.

Referring to fig. 12, fig. 12 is a schematic flow chart of an alternative method for displaying content based on media information stream according to an embodiment of the present invention, and will be described with reference to the steps shown in fig. 12.

Step 1201: and presenting the media information stream and acquiring a media information display template of the media information stream.

Step 1202: and displaying the target media information in the form of information flow cards according to the media information display template in the media information flow.

Step 1203: and carrying out keyword recognition on the target media information, and sending the recognized keywords to a server.

Step 1204: and the server determines that the advertisement information matched with the keyword exists according to the association relation between the keyword and the advertisement information stored in the information base, and sends the matched advertisement information to the client.

Step 1205: and the client presents the associated information display icon corresponding to the target media information in the presentation area of the target media information.

For example, referring to FIG. 6, upon initial presentation of the target media information 601, no associated information presentation icon is presented; when it is determined that there is matching advertisement information, the associated information presentation icon 603 is presented again.

Step 1206: and setting the received advertisement information on the back of the information flow card corresponding to the target media information.

Step 1207: and responding to clicking operation of the associated information display icon, turning the information flow card corresponding to the target media information from the front to the back, and presenting a first switching icon.

Here, a counter-clockwise flipping manner may be adopted, referring to fig. 8, where the target media information 801 on the front side of the information flow card is presented first, then the information flow card is flipped counter-clockwise, and finally the media information 802 associated with the target media information on the back side of the information flow card is presented.

Step 1208: and responding to clicking operation for the first switching icon, and turning the information flow card corresponding to the target media information from the back to the front.

For example, referring to FIG. 11, first presented is media information 1101 associated with the target media information, then the information flow card is flipped counterclockwise, and finally the target media information 1102 on the front of the information flow card is presented.

Referring to fig. 13, fig. 13 is a schematic flow chart of an alternative method for displaying content based on media information stream according to an embodiment of the present invention, and will be described with reference to the steps shown in fig. 13.

Step 1301: target media information, and advertisement information a and advertisement information B associated with the target media information are acquired.

Step 1302: and presenting the media information stream, and presenting the target media information in the media information stream, wherein the background color of the presentation area of the target media information is gray.

For example, referring to fig. 5, the background color of the presentation area 501 of the target media information is gray, while the background color of the other areas is white.

Step 1303: and responding to double-click operation aiming at the target media information, moving out the first information flow card corresponding to the target media information from the media information flow along the target direction.

Step 1304: and in the process of moving out the first information flow card, moving a second information flow card corresponding to the advertisement information A into a region corresponding to the first information flow card along the target direction, and presenting a second switching icon.

For example, referring to FIG. 9, the first stream card is moved horizontally to the right until the media stream is removed; simultaneously, the second information flow card moves horizontally from the left side to the right until the second information flow card completely moves into the area corresponding to the first information flow card.

Step 1305: and responding to a trigger instruction aiming at the first switching icon, and moving out the second information flow card corresponding to the advertisement information A from the media information flow along the target direction.

Step 1306: and in the process of moving out the second information flow card, moving a third information flow card corresponding to the advertisement information B into a region corresponding to the second information flow card along the target direction, and presenting a first switching icon.

Step 1307: and responding to a trigger instruction for the first switching icon, and moving out the third information flow card corresponding to the advertisement information B from the media information flow along the target direction.

Step 1308: and in the process of moving out the third information flow card, moving the first information flow card corresponding to the target media information into the area corresponding to the second information flow card along the horizontal direction to the right.

In the following, an exemplary application of the embodiment of the present invention in a practical application scenario will be described.

In actual implementation, in the media information stream, target media information and regular media information are cross-presented, wherein the target media information refers to media information with related information, the regular media information refers to media information without related information, and the related information can be push information associated with the media information, such as gift information, promotion information, popular science information and the like. The push information here is also one type of media information.

Below each target media information, a "flip" button is presented for indicating the presence of push information associated with the target media information, and may be used to trigger an associated information presentation instruction to present push information associated with the target media information.

When the terminal presents the media information in the media information stream, it needs to determine whether the media information is the target media information or the regular media information. In practical implementation, the method can be realized in the following two ways.

1. Manual matching

In the background system, pushing information such as gift bags, promotions, science popularization and the like is manually uploaded and is associated with corresponding media information, so that when the media information is displayed to a user, if the media information is associated with the corresponding information such as the gift bags, promotions, science popularization and the like, the media information and a corresponding' turning button are simultaneously displayed.

2. Keyword matching

In the background system, key information is manually checked, and the key information comprises at least one of the following: the method comprises the steps of picture labels, keywords and associating key information with corresponding push information, wherein the association relation between the key information and the corresponding push information can be shown in table 1. When the media information is displayed to the user, the media information is displayed first, then the key information in the media information is rapidly identified to judge whether the media information comprises the information matched with the manually selected key information, and if the information exists, the 'turning' button corresponding to the media information is displayed immediately. Here, the push information that matches the media information, i.e., the push information associated with the matching key information.

Referring to fig. 6, fig. 6 is an optional interface schematic diagram for presenting target media information and associated indication information according to an embodiment of the present invention, first, target media information 601 is presented, and no associated indication information is presented at this time; then, the terminal identifies keywords in the target media information, for example, the keywords are "white; next, it is determined whether media information associated with the keyword exists, and if it is determined that the media information exists, the associated indication information, that is, the associated information presentation icon 602 is presented.

Here, the presentation of the media information may be various at the time, such as presentation in the form of a list of information streams, presentation in the form of a card of information streams, and the like.

Here, taking the media information presented as an information flow card as an example, the information flow card corresponding to the target media information may be used to present the target media information and push information associated with the target media information. In actual implementation, the target media information and the push information associated with the target media information may be located on the front and back sides of the information flow card, respectively.

When the target media information is presented, the front side of the information flow card is presented, after the clicking operation aiming at the 'turning over' button is received, the information flow card is turned over from the front side to the back side, and the back side of the information flow card is presented, namely the media information associated with the target media information is presented. It should be noted that, the process of turning the information flow card from the front to the back may be clockwise, counterclockwise, or other turning modes.

Referring to fig. 8, first, target media information 801 of the information flow card is presented, a user may click a "flip" button below the target media information, and after receiving a click operation for the "flip" button, the terminal flip the information flow card counterclockwise, and finally, media information 802 associated with the target media information on the back of the information flow card is presented.

Here, after the information flow card is flipped to the back side, it can also be flipped back to the front side. That is, after the back side is presented, a "flip" button is presented below the push information associated with the target media information. When the user clicks the 'turn-over' button again, after receiving clicking operation for the 'turn-over' button, the information flow card is turned over from the back to the front, and the front of the information flow card is presented, namely the target media information is presented.

In actual implementation, the number of push information associated with the media information may be one or more. When the number of the matched push messages is multiple, one push message can be selected randomly for display, and multiple push messages can be selected for display.

It should be noted that, the specific content of the push information may be graphics context, plain text, video, gif, etc., which is not limited herein, and may be determined according to the specific content uploaded in the background. The display modes of the pushing information can also be various, and the display modes include typesetting modes (such as left and right images and upper and lower images), sizes of pictures, display modes of characters (such as fonts and sizes) and the like.

The invention is not limited to teletext information streams and various forms of information streams may be overlaid, such as waterfall streams. Meanwhile, after overturning, background information can be matched and loaded in real time, and more information display patterns are added for the information flow.

The embodiment of the invention breaks through the arrangement form of the traditional media information flow from top to bottom or from left to right in space, provides a content display mode based on the information flow, namely, presents related information in a turnover mode, realizes the addition of additional content and provides the possibility of displaying more related information; meanwhile, the user can have the surprise of mining, and the interest of content display based on information flow is increased.

Continuing to describe the exemplary structure of the media information stream based content display device 455 provided in the embodiment of the present invention, fig. 14 is a schematic diagram showing an optional composition structure of the virtual gift exchanging device provided in the embodiment of the present invention, and as shown in fig. 14, the media information stream based content display device provided in the embodiment of the present invention includes:

A presentation module 4551 configured to present a media information stream, and present, in the media information stream, target media information and associated indication information corresponding to the target media information;

A receiving module 4552 configured to receive an associated information presentation instruction for the target media information, the associated information presentation instruction being configured to instruct presentation of media information associated with the target media information;

And the switching module 4553 is configured to respond to the associated information display instruction, and display a process of switching from the target media information to the media information associated with the target media information in an area corresponding to the target media information in the media information stream.

In some embodiments, the presenting module 4551 is further configured to present the target media information, and

In some embodiments, the presenting module is further configured to present the target media information in a presentation area of the target media information, and

In some embodiments, the presenting module 4551 is further configured to present a first switch icon in a presentation area of media information associated with the target media information;

In some embodiments, the switching module 4553 is further configured to, in response to a trigger instruction for the first switching icon, display a process of switching from the media information associated with the target media information to the target media information in a display area of the media information associated with the target media information.

In some embodiments, the switching module 4553 is further configured to flip, when the media information in the media information stream is displayed in the form of a stream card, the stream card corresponding to the target media information from front to back, so as to display the media information associated with the target media information;

In some embodiments, the switching module 4553 is further configured to, when the media information in the media information stream is presented in the form of a stream card, move a first stream card corresponding to the target media information out of the media information stream along a target direction, and

In some embodiments, the switching module 4553 is further configured to fade out a first stream card corresponding to the target media information when the media information in the media information stream is presented in the form of a stream card,

In some embodiments, the switching module 4553 is further configured to, when the media information is push information associated with the target media information and there are at least two push information, select at least one push information from the at least two push information;

and displaying a process of switching from the target media information to the at least one push information.

In some embodiments, the switching module 4553 is further configured to present a second switching icon in a presentation area of the media information associated with the target media information;

In some embodiments, the switching module 4553 is further configured to obtain configuration information corresponding to the target media information;

In some embodiments, the presenting module 4551 is further configured to present the target media information according to the media information presentation template;

In some embodiments, the media information stream includes conventional media information and at least two of the target media information; wherein the conventional media information does not have associated media information;

The presenting module 4551 is further configured to cross-present the target media information and the regular media information in the media information stream, and present the corresponding association indication information in a presentation area of the target media information.

a memory for storing executable instructions;

Embodiments of the present invention provide a storage medium having stored therein executable instructions which, when executed by a processor, cause the processor to perform a method provided by embodiments of the present invention, for example, as shown in fig. 3.

In some embodiments, the storage medium may be FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; but may be a variety of devices including one or any combination of the above memories.

In some embodiments, the executable instructions may be in the form of programs, software modules, scripts, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and they may be deployed in any form, including as stand-alone programs or as modules, components, subroutines, or other units suitable for use in a computing environment.

As an example, executable instructions may, but need not, correspond to files in a file system, may be stored as part of a file that holds other programs or data, such as in one or more scripts in a hypertext markup language (HTML, hyper Text Markup Language) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

As an example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices located at one site or distributed across multiple sites and interconnected by a communication network.

The foregoing is merely exemplary embodiments of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims

1. A method of content presentation based on a media information stream, the method comprising:

Presenting a media information stream, and presenting target media information and associated indication information corresponding to the target media information in the media information stream, wherein the media information stream comprises conventional media information and at least two pieces of target media information, and the conventional media information does not have associated media information;

responsive to the associated information presentation instruction, presenting a switch from the target media information to media information associated with the target media information in an area corresponding to the target media information in the media information stream;

presenting a second switching icon in a presentation area of media information associated with the target media information;

2. The method of claim 1, wherein presenting the target media information and associated indication information corresponding to the target media information comprises:

Presenting the target media information, and

3. The method of claim 1, wherein presenting the target media information and associated indication information corresponding to the target media information comprises:

Presenting the target media information in a presentation area of the target media information, and

4. The method of claim 1, wherein after the process of presenting media information associated with the target media information switched by the target media information, the method further comprises:

presenting a first switching icon in a presentation area of media information associated with the target media information;

And responding to a triggering instruction for the first switching icon, and displaying a process of switching from the media information associated with the target media information to the target media information in a display area of the media information associated with the target media information.

5. The method of claim 1, wherein the process of presenting media information that is switched from the target media information to the media information associated with the target media information comprises:

When the media information in the media information stream is displayed in the form of information stream cards, the information stream card corresponding to the target media information is turned over from the front to the back so as to display the media information associated with the target media information;

6. The method of claim 1, wherein the process of presenting media information that is switched from the target media information to the media information associated with the target media information comprises:

when the media information in the media information stream is displayed in the form of information stream cards, a first information stream card corresponding to the target media information is moved out of the media information stream along the target direction, and

7. The method of claim 1, wherein the process of presenting media information that is switched from the target media information to the media information associated with the target media information comprises:

when the media information in the media information stream is displayed in the form of information stream cards, the first information stream card corresponding to the target media information is gradually faded out,

8. The method of claim 1, wherein the process of presenting media information that is switched from the target media information to the media information associated with the target media information comprises:

when the media information is push information associated with the target media information and at least two push information exist, selecting at least one push information from the at least two push information;

9. The method of claim 1, wherein presenting the target media information and associated indication information corresponding to the target media information comprises:

Acquiring configuration information corresponding to the target media information;

10. The method of claim 1, wherein presenting the target media information and associated indication information corresponding to the target media information comprises:

Acquiring a media information display template of the media information stream;

11. The method of claim 1, wherein presenting the target media information and associated indication information corresponding to the target media information comprises:

and in the media information stream, the target media information and the conventional media information are cross-presented, and corresponding association indication information is presented in a presentation area of the target media information.

12. A content presentation device based on a media information stream, the device comprising:

The system comprises a presentation module, a storage module and a display module, wherein the presentation module is used for presenting a media information stream, and presenting target media information and associated indication information corresponding to the target media information in the media information stream, wherein the media information stream comprises conventional media information and at least two pieces of target media information, and the conventional media information does not have associated media information;

A switching module, configured to respond to the associated information display instruction, and display, in an area corresponding to the target media information in the media information stream, a process of switching from the target media information to media information associated with the target media information; presenting a second switching icon in a presentation area of media information associated with the target media information; and responding to a triggering instruction for the second switching icon, and switching the media information associated with the target media information so as to display the media information which is different from the current media information and is associated with the target media information.

13. An electronic device, comprising:

a memory for storing executable instructions;

A processor for implementing the media information stream based content presentation method of any one of claims 1 to 11 when executing executable instructions stored in said memory.

14. A storage medium having stored thereon executable instructions for causing a processor to perform the media information stream based content presentation method of any one of claims 1 to 11.