CN111260489A

CN111260489A - Product information display method and device, storage medium and electronic device

Info

Publication number: CN111260489A
Application number: CN202010083005.0A
Authority: CN
Inventors: 林青; ***; 张文
Original assignee: Weimin Insurance Agency Co Ltd
Current assignee: Weimin Insurance Agency Co Ltd
Priority date: 2020-02-07
Filing date: 2020-02-07
Publication date: 2020-06-09

Abstract

The application discloses a product information display method and device, a storage medium and an electronic device. Wherein, the method comprises the following steps: receiving an information request of a client, wherein the information request is used for a user account request to acquire product information of a target product, and the client logs in a user account; acquiring an account characteristic label of a user account, wherein the account characteristic label is used for representing characteristic information of the user account in account characteristic dimension; searching a first display scheme matched with the account characteristic label from a plurality of display schemes of the target product; and displaying the product information of the target product according to the first display scheme through the client. The method and the device solve the technical problem that a large amount of resources are consumed for business operation in the related technology.

Description

Product information display method and device, storage medium and electronic device

Technical Field

The application relates to the field of internet, in particular to a product information display method and device, a storage medium and an electronic device.

Background

At present, in the daily life of people, many insurance businesses participate in the conscious and unconscious processes of people, for example, users of large diseases, vehicle insurance and personal accident insurance of insurance companies can voluntarily invest insurance according to needs, some accident insurance when buying tickets is compulsorily bought, the essence of insurance is to firstly collect money of people through a funding mode, and when a certain funder accords with relevant terms in an insurance agreement, a part of funding is used for funding the certain funder.

One significant drawback of current insurance schemes is the waste of social resources, the need for huge managers and capital for the daily operations of insurance companies, the need for a large number of insurers to visit and contact customer resources, and the interference with the daily lives of citizens. Similarly, similar problems exist in the areas of finance and the like.

In view of the above problems, no effective solution has been proposed.

Disclosure of Invention

The embodiment of the application provides a method and a device for displaying product information, a storage medium and an electronic device, so as to at least solve the technical problem that a large amount of resources are consumed for business operation in the related art.

According to an aspect of an embodiment of the present application, there is provided a method for displaying product information, including: receiving an information request of a client, wherein the information request is used for a user account to request to acquire product information of a target product, and the client logs in a user account; acquiring an account characteristic label of a user account, wherein the account characteristic label is used for representing characteristic information of the user account in account characteristic dimensions; searching a first display scheme matched with the account characteristic label from a plurality of display schemes of the target product; and displaying the product information of the target product according to the first display scheme through the client.

According to another aspect of the embodiments of the present application, there is also provided a display device for product information, including: the system comprises a receiving unit, a processing unit and a display unit, wherein the receiving unit is used for receiving an information request of a client, the information request is used for a user account request to acquire product information of a target product, and the client logs in a user account; the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring an account characteristic tag of a user account, and the account characteristic tag is used for representing characteristic information of the user account in an account characteristic dimension; the searching unit is used for searching a first display scheme matched with the account feature tag from a plurality of display schemes of the target product; and the display unit is used for displaying the product information of the target product according to the first display scheme through the client.

According to another aspect of the embodiments of the present application, there is also provided a storage medium including a stored program which, when executed, performs the above-described method.

According to another aspect of the embodiments of the present application, there is also provided an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor executes the above method through the computer program.

The Internet insurance product has great advantages compared with the traditional insurance product, under the traditional insurance line, insurance salesmen can correspondingly provide a scheme more suitable for users according to the requirements of different users and is more direct and effective on communication, but great human resources are consumed, the scheme provides a method for diversified display of product contents according to different user requirements on the basis of utilizing the Internet, the product page contents are more targeted, the users can see the contents closer to the self requirements, the product introduction contents of the Internet insurance after adopting the scheme have the characteristics of customized and personalized display of thousands of people, and the technical problem that a large number of resources are required to be consumed in business operation in the related technology can be solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a schematic diagram of a hardware environment of a method for displaying product information according to an embodiment of the present application;

FIG. 2 is a flow chart of an alternative method of displaying product information according to an embodiment of the present application;

FIG. 3 is a schematic diagram of an alternative product information display scheme in accordance with embodiments of the present application;

FIG. 4 is a schematic diagram of an alternative product information display scheme in accordance with embodiments of the present application;

FIG. 5 is a flow chart of an alternative method of displaying product information according to an embodiment of the present application;

FIG. 6 is a schematic diagram of an alternative product information display scheme in accordance with embodiments of the present application;

FIG. 7 is a flow chart of an alternative method of displaying product information according to an embodiment of the present application;

FIG. 8 is a schematic view of an alternative product information display device according to an embodiment of the present application; and the number of the first and second groups,

fig. 9 is a block diagram of a terminal according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

The inventor recognizes through analysis of the related technologies that with the development of information technology, the traditional insurance products have low publicity and sale efficiency and excessive cost and resource consumption. According to an aspect of an embodiment of the present application, a method embodiment of a method for displaying product information is provided. According to the scheme, the internet technology and the data information processing technology are combined, the network business system of the insurance business is built, the user in different ages, sexes, professions and life stages can display different product introduction contents by utilizing big data analysis capacity, the contents are closer to the needs of the user, the user can know detailed information of the insurance product through the system, and can consult customer service, meanwhile, the business can be handled online, time and energy of the user are greatly saved, and convenience is brought to the user. Similarly, similar effects can be achieved when the method is applied to internet financial products, and the following unification is described by taking application to insurance products as an example.

Optionally, in this embodiment, the method for displaying the product information may be applied to a hardware environment system formed by the terminal 101 and the server 103 as shown in fig. 1. As shown in fig. 1, a server 103 is connected to a terminal 101 through a network, which may be used to provide services (such as financial services, insurance services, etc.) for the terminal or a client installed on the terminal, and a database 105 may be provided on the server or separately from the server, and may be used to provide data storage services for the server 103, and the network includes but is not limited to: the terminal 101 is not limited to a PC, a mobile phone, a tablet computer, and the like.

The method for displaying product information according to the embodiment of the present application may be executed by the server 103, and fig. 2 is a flowchart of an optional method for displaying product information according to the embodiment of the present application, and as shown in fig. 2, the method may include the following steps:

step S202, the server receives an information request of the client, the information request is used for a user account request to acquire product information of a target product, and the client logs in a user account.

The client can be a client formed after applications such as insurance and financing are installed on the terminal, a user account is an account used in the applications, and the target products are products such as financing products and insurance products.

In step S204, the server obtains an account feature tag of the user account, where the account feature tag is used to represent feature information of the user account in an account feature dimension.

In step S206, the server searches a first display scheme matching the account feature tag from the multiple display schemes of the target product.

And step S208, the server instructs the client to display the product information of the target product according to the first display scheme.

The product information display method of the embodiment of the application can also be executed by the terminal 101, and is different from the method executed by the server 103 in that the processing process of the feature label and the searching and displaying of the display scheme are completed locally at the client; the product information display method according to the embodiment of the present application may also be executed by the server 103 and the terminal 101 together, for example, the server executes step S202 to step S206, and the client executes step S208. The server 103 may execute the method for displaying the product information according to the embodiment of the present application by a client installed thereon.

According to the technical scheme, the attributes and behaviors of the user can be labeled, the display style of the page content is preset according to the label, the user can match a plurality of labels when entering the page, the labels are matched with different display styles (namely display schemes), and finally the page display effect with high correspondence according to the user is achieved. The scheme can show different pages to different users in a mode of changing page content and styles, and different crowds are not dealt with by uniform content, so that the page content is more suitable for the needs of different crowds. The technical solution of the present application is further detailed below with reference to the steps shown in fig. 2.

In the technical solution provided in step S202, an information request of a client is received, where the information request is used for a user account to request to acquire product information of a target product, and the client logs in a user account.

Optionally, the selectable device may establish an association between any one of the plurality of product feature tags and the display scheme in advance according to the following manner, for example, before searching for a first display scheme matching the account feature tag from the plurality of display schemes of the target product, or before receiving an information request from the client, specifically refer to the following steps 1 to 3:

step 1, obtaining a page style and page data matched with a second feature tag, wherein the second feature tag is a feature tag of a display scheme to be associated in a plurality of product feature tags.

And 2, creating a second display scheme for displaying by loading the page data into the page style, wherein the plurality of display schemes comprise the second display scheme.

And 3, establishing association between the second display scheme and the second feature tag.

For example, the display page can be controlled at the design side, the diversified display of the content can include page contents such as pictures, documentaries, videos, moving pictures and the like, and different arrangement combinations of the contents on the styles, wherein the page contents such as the pictures, the documentaries, the videos, the moving pictures and the like can be disassembled, reused and replaced in the design. The refined operation scheme in the aspect of product content can be controlled on the product side, the product characteristics, selling points, crowds and the like of each product are refined in a keyword mode, and finally the keywords are matched with the crowd characteristics to obtain corresponding product labels.

Optionally, the information request of the receiving client includes, but is not limited to, the following application scenarios: the user triggers when entering a product official website through public numbers, web pages, application APP and other modes, and triggers when jumping from the interface of one product to another product (namely the target product).

In the technical solution provided in step S204, an account feature tag of the user account is obtained, where the account feature tag is used to represent feature information of the user account in an account feature dimension. Optionally, the acquiring account feature tag of the user account includes at least one of:

1) acquiring an attribute feature tag of a user account, wherein the attribute feature tag is a pre-established feature tag used for representing account attribute information of the user account, such as gender, age, occupation, region and the like, and comprises the attribute feature tag;

2) acquiring a recording feature tag of a user account, wherein the recording feature tag is a feature tag which is pre-established and used for representing historical recording information of the user account, the historical recording information is used for recording historical behaviors of the user account, such as purchased products, browsed pages, participating activities, complaint suggestions, forwarding, praise, comments and the like, and the account feature tag comprises the recording feature tag;

3) the method comprises the steps of obtaining a trend characteristic label of a user account, wherein the trend characteristic label is a pre-established characteristic label used for representing a to-be-generated event related to the user account, the to-be-generated event comprises an event to be retired, an event to be generated such as going to travel outside, a child to be generated and the like, and the account characteristic label comprises the trend characteristic label.

Optionally, since various information of the user may change, the account feature tag may not truly express the real information of the user, and in order to ensure consistency between the account feature tag and the information of the user, the attribute tag of the user may be maintained as follows:

1) updating the attribute feature tag of the user account according to the changed account attribute information under the condition that the account attribute information of the user account changes (such as age and the like);

2) under the condition that the historical record information of the user account is changed (such as new browsing behavior, purchasing behavior and the like), updating the record characteristic label of the user account according to the changed historical record information;

3) and under the condition that the to-occur event associated with the user account is changed (such as the plan is changed, a new plan is generated, and the like), updating the trend characteristic label of the user account according to the changed to-occur event.

In the technical solution provided in step S206, a first display solution matching the account feature tag is searched from a plurality of display solutions of the target product.

In an optional embodiment, the step of searching for the first display scheme matching the account feature tag from the plurality of display schemes of the target product comprises the following steps 1-3:

step 1, obtaining a plurality of product feature labels of a target product, wherein the product feature labels are used for representing feature information of the target product on a product feature dimension, and each product feature label in the plurality of product feature labels is set to be associated with one display scheme in a plurality of display schemes. The characteristic information of the product in the characteristic dimension of the product can be determined according to the product, and the specific dimension can be similar to the characteristic information of the account.

And 2, searching a first characteristic label matched with the account characteristic label from the plurality of product characteristic labels.

Optionally, for a product, the tags of the product may be assigned with priorities from high to low according to the importance of the product, for example, the tags are scored, a higher tag score indicates higher importance, and a corresponding priority is higher, and searching for a first feature tag matching with an account feature tag from among a plurality of product feature tags includes: searching candidate feature tags matched with the account feature tags in semantics, specifically calculating the similarity of each product feature tag and the account feature tag in a semantic space, and selecting the candidate feature tags with the highest similarity (namely, the same or similar semantics) as the candidate feature tags; and under the condition that the candidate feature tags are multiple, taking the highest priority in the candidate feature tags as a first feature tag matched with the account feature tag, wherein the product feature tags are feature tags with priorities configured in advance.

And 3, taking the display scheme associated with the first feature tag in the plurality of display schemes as the first display scheme matched with the account feature tag.

Optionally, the step of searching for the first display scheme matching with the account feature tag from the plurality of display schemes of the target product includes the following steps 1 to 3:

step 1, obtaining a plurality of product characteristic labels of a target product.

And 2, judging whether a first feature tag matched with the account number feature tag exists in the plurality of product feature tags or not.

And 3, under the condition that the first feature tag matched with the account number feature tag does not exist in the plurality of product feature tags, taking a default display scheme in the plurality of display schemes as the first display scheme matched with the account number feature tag, wherein the default display scheme does not exist in the plurality of display schemes, and the absence can be that the account number feature tag is empty or less, or that no tag similar to the account number feature tag exists in the plurality of product feature tags.

In the technical solution provided in step S208, the client displays the product information of the target product according to the first display scheme, for example, displays a related publicity page of the first product.

As an alternative example, the technical solution of the present application is described in detail below with reference to specific embodiments. As shown in fig. 3:

step 1, a user label library is established for a total user group.

When a user interacts with the platform, the data of the user is subjected to key field extraction and converted into a label by utilizing the platform data analysis capability, and the label of the user is strongly related to the user. Tags can be roughly classified into three categories, namely attribute category, record category and trend category:

attribute class label (i.e. attribute feature label): the user group classification method comprises the following steps of (1) indicating gender, age, occupation, region and the like, and belonging to a user group classification conventional label; record class label (i.e., record feature label): the labels are generated by data of interaction between a user and the platform, and refer to purchased products, browsed pages, participated activities, complaint suggestions, praise comments and the like; trend class label (i.e. trend feature label): the information about the upcoming representative changes of the user, such as the coming to retirement age, going to travel outside, and coming to give children, is labeled with corresponding trends.

By applying a user labeling method, a single user is matched with a unique label group, the labels of all users are combined and deduplicated to generate overall user labels, and the overall user labels are classified, grouped and filed according to the attribute types of the overall user labels to finally form a user label library.

The attribute class labels in the user labels belong to more fixed labels, and the record class labels and the trend class labels are obtained by collecting user behaviors. The tag carried by a user is not fixed and can be changed in the process of deepening the interaction between the user and the platform and after the user changes. Therefore, the tag group of a single user needs to be updated in real time, and the user tag library is updated in real time as new tags are added.

And 2, performing user subpackage by using the extracted key labels.

After the user tag library is generated, the user tag library is used according to the requirements of different products aiming at the application of the user tag, for example, when the user in the age range of 20-30 years is judged after the user obtains the age tag, the introduction content of the product page can be expanded in the direction of considering the importance of buying the accident risk for parents.

Different product service sides need to further refine the tags in the user tag library, the tags are packaged according to the crowd characteristics, the content and the style of the page presented by different packages are different, and the different needs are specifically defined after the insurance appeal of each crowd package is analyzed by the service side.

Key labels and key label library: the key label is a label which is selected from a label library by the business side and has significance to the product. Emphasis labels represent demographic characteristics, such as male, female, married, fertile, middle aged, and immature, representing populations with different understanding and needs of insurance, and thus may be used as emphasis labels. Whether a label is called as a key label is based on a product, the key labels of different products are different, and the key label of the product A on the product B is possibly just a common label, so that the key label of each product is required to be closely attached to a database of the corresponding product for storage, a key label library under the product is generated, and the key labels in the key label library can be automatically adjusted and updated according to the requirements of a business side.

And step 3, displaying the corresponding display page for the user.

The key label and page display scheme is as follows: the application method of the key labels refers to that unique display logic of a page is set for each key label. When a user enters a page and is detected to have a key label, the page needs to be displayed according to the page display logic corresponding to the back of the key label, and the change mode of the key label on the page display logic comprises three categories, namely a structure, a module and a style. The display scheme library refers to the totality of different schemes for adjusting pages after collection, the display scheme library is also specific to the products, and one product only has one display scheme library, wherein a plurality of display schemes can be provided.

The structure class refers to the adjustment of a specific page by taking a module as a unit, one page is divided into a plurality of modules, and the module library can exhaust all the modules under the page. Adjustment can be made on what page modules are displayed, the display sequence among the modules and the like, and the different display effects can be preset in a display scheme system as a scheme. For example, the modules of the page under the A scheme are a, c, d, e, g, and the modules of the page under the B scheme are a, B, c, g, e. The processing method for the page structure can name the display scheme in the mode of English + number explained by 'product name + page name + structure' and file the display scheme in the display scheme library of the corresponding product.

The module class refers to an adjusting method for changing the content of a specific module, one module can have a plurality of contents, the differentiated contents and the change of the display sequence between the contents can be classified into different display schemes, for example, in a product introduction module of a page, the product introduction illustration contents are introduction to additional services, the scheme A highlights hospitalization deposit payment services, the scheme B highlights quick claim flash claim services, and when the product introduction area is limited and only one of the contents can be selected, different schemes can be displayed for different people. The processing method for the module content can name the display scheme in a mode of 'product name + module name + content' adjustment paraphrase 'English + number' and file the display scheme in a display scheme library of a corresponding product.

The style class refers to an adjustment method for changing the style of a specific content, including size, thickness, color, and the like. Different contents comprise different style processing methods, for example, pictures can be static pictures or dynamic pictures, and characters can be adjusted in terms of word size, word weight, font color and the like. The processing method for the content styles can be named in a mode of adjusting paraphrased English + numbers by 'product name + content name + styles' and is filed in a display scheme library of corresponding products.

What adjustment is needed for each product to the page according to the key label needs to be defined according to the actual scene according to the requirements of the service side.

An optional presentation logic of user-customized page content is shown in fig. 4, which embodies a diversified presentation design of a page, and mainly includes the following contents:

(1) default page display scheme and final page display scheme

A default page display scheme can be preset for each product, and the default page display scheme refers to a page display scheme prepared by taking the target user requirement of the product as a starting point. When a user enters a product page, the labels carried by the user need to be matched with a key label library of the product, and if the key labels are not matched, the page directly loads a default display scheme; if the key labels are matched, the page display scheme corresponding to the key labels is needed to call the front-end style to change the content in the default page, the new page display scheme matched by the key labels is called a final page display scheme, and finally the page displayed in front of the user is called a final page.

(2) Processing the corresponding relation between key labels and page display scheme

A single key label and a page display scheme can only be one-to-one, but not one-to-many; different key labels may correspond to the same page presentation scheme.

When a user enters a page and matches with a plurality of key labels in a key label library of a product, the user may correspond to a plurality of page display schemes, and only one page display scheme is selected from the page display schemes, so that the priority of the key labels needs to be applied.

The key label library of each product needs to be subjected to priority sequencing and is divided into three categories, namely a high-quality key label, a medium-quality key label and a low-quality key label, whether each key label is the high-quality key label or not is judged by a service side, all key labels of each product are matched once in advance, the key labels with high pain point attaching degree and product guaranteeing requirements of users are attributed to the high-quality key labels, the key labels with medium attaching degree are attributed to the medium-quality key labels, and the key labels with low attaching degree are attributed to the low-quality key labels.

When a user has a plurality of key labels, the adjustment of the page content and the style corresponding to the key label with high priority is presented first when the content meets the specification. For example, when a user with children in a high-risk profession browses the accident insurance product page, the high-risk profession is defined as a high-priority major label, and the children are defined as a medium-priority major label, because the high risk of the high-risk profession is not only closer to the accident but also very urgent, and the accident is not prevented but is not urgent when the user buys the accident for the children; when he browses the children's medical insurance, the children are defined as high-priority key-point labels.

The definition of the priority of the key label of a product is judged from multiple dimensions, such as the degree of relevance to the user, the degree of risk coefficient, the degree of urgency of the user for the product in the current scene, and the like. For example, when a user with children in a high-risk profession is going to travel outside, the priority of travel-type security products is highest among all products, because they are not only in line with the security products closely related to themselves and having high risks, but also are the security products that are most needed by the user at present.

The priority of the key labels can play a role in different page scenes, the high-priority key labels play a decisive role in the content of the current page, the medium-low key labels play a role in more contents in intelligent recommendation and subsequent transmission, and the priority of the key labels can be changed according to the change of the user, the scenes and the needs of products.

(3) The extraction and application of the label can be implemented and expanded through the support and cooperation of multiple parties

Product side: the refined operation scheme on the aspect of product content can be controlled by the product side. The product characteristics, selling points, crowds and the like of each product need to be refined in a keyword mode, and finally corresponding product labels are obtained after the keywords are matched with the crowd characteristics. And refining the key labels again for each label product side, and prioritizing the key labels. And combing the page display logic under the label, and providing the page display logic to the design side and the development side as the basis for realizing the page design and effect.

And (3) data side: the user data can be extracted and processed by the data side, the user data is converted into the label through the process, and the operation effect of the label can be observed through data analysis in the matching and application of the label.

Designing side: how to display the page based on the page display logic of the key label of each product at the service side can be controlled by the design side, and the diversified display of the content represents different permutation and combination on pictures, documents and styles, wherein the design of the pictures needs to achieve the flexible application targets of detachability, reusability and replaceability. The elements of the picture including character roles, brand mascot, graphical elements bearing the file and decorative elements can be output and integrated into the picture library according to the unified design style and design specification. Different designers can extract and combine the effects of the corresponding contents from the picture library in application. When a new picture element is generated, the new picture element can be included in a picture library as a new element only by keeping the brand, the product, the content, the design style, the specification and the like in mind, and the picture library needs to be regularly arranged and updated according to the change of the design style and the like. The replaceable elements are a character role picture library covering all age groups, a professional role picture library, a product characteristic picture library and a character role picture library for product characteristics.

An alternative implementation step is shown in fig. 5:

step S401, the user behavior module monitors that the current user behavior is that the user enters the application.

And step S402, extracting the label of the user through a data analysis module.

Step S403, entering a key tag library of the background tag library for matching, and if the key tag library does not exist, directly executing step S404.

In step S404, the front-end component library selects a default presentation scheme.

Step S405, determining whether the extracted user tag has a key tag, if yes, performing step S406, otherwise, performing step S404.

In step S406, the key label is extracted.

And step S407, selecting the display scheme in the display scheme library according to the key label.

Step S408, the user behavior module monitors that the user is browsing the page displayed according to the final display scheme.

Step S409, the data analysis module enters user behavior record data.

As shown in fig. 6, the technical implementation of the present solution mainly includes the following aspects:

a back table side: and capturing key fields of the user, matching corresponding label fields from the label library and transmitting the label fields to the front end.

Front end side: and building a building library according to the design specifications provided by the design side, and corresponding to the label in advance. And calling the tag field to form a library, replacing the corresponding component in the default page, and finally obtaining the adjusted page.

The flow of the above scheme is shown in fig. 7:

in step S601, the user enters a page.

Step S602, capturing the tags (or extracting the tags), and extracting the user key fields to match the correct tags, such as tag 1 to tag N.

Step S603, matching the style, that is, applying the label, and the building style (such as style 1 to style N) corresponding to the label can solve the requirement problem in the direction, and the matched label can be changed according to the deepening of the interaction degree between the user and the product and the change of the age, occupation, and life stage of the user, instead of the fixed label, so that the style matched with the user can be determined.

Step S604, a page matched with the features of the user is displayed for the user.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present application.

According to another aspect of the embodiment of the application, a product information display device for implementing the product information display method is further provided. Fig. 8 is a schematic diagram of an alternative product information display device according to an embodiment of the present application, and as shown in fig. 8, the device may include:

a receiving unit 601, configured to receive an information request of a client, where the information request is used for a user account to request to obtain product information of a target product, and a user account is logged in the client;

an obtaining unit 603, configured to obtain an account feature tag of the user account, where the account feature tag is used to represent feature information of the user account in an account feature dimension;

the searching unit 605 is configured to search a first display scheme matched with the account feature tag from a plurality of display schemes of the target product;

the display unit 607 is configured to display the product information of the target product according to the first display scheme through the client.

It should be noted that the receiving unit 601 in this embodiment may be configured to execute the step S202 in this embodiment, the obtaining unit 603 in this embodiment may be configured to execute the step S204 in this embodiment, the searching unit 605 in this embodiment may be configured to execute the step S206 in this embodiment, and the displaying unit 607 in this embodiment may be configured to execute the step S208 in this embodiment.

It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of the above embodiments. It should be noted that the modules described above as a part of the apparatus may operate in a hardware environment as shown in fig. 1, and may be implemented by software or hardware.

Optionally, the lookup unit 605 may further be configured to: the method comprises the steps of obtaining a plurality of product feature labels of a target product, wherein the product feature labels are used for representing feature information of the target product on a product feature dimension, and each product feature label in the plurality of product feature labels is set to be associated with one display scheme in a plurality of display schemes; searching a first characteristic label matched with the account characteristic label from a plurality of product characteristic labels; and taking the display scheme associated with the first feature tag in the plurality of display schemes as the first display scheme matched with the account feature tag.

Optionally, the lookup unit 605 may further be configured to: searching candidate feature tags with semantics matched with the account feature tags from the plurality of product feature tags; and under the condition that the candidate feature tags are multiple, taking the highest priority in the candidate feature tags as a first feature tag matched with the account feature tag, wherein the product feature tags are feature tags with priorities configured in advance.

Optionally, the lookup unit 605 may further be configured to: obtaining a plurality of product characteristic labels of a target product; and under the condition that the first feature tag matched with the account number feature tag does not exist in the plurality of product feature tags, taking a default display scheme in the plurality of display schemes as the first display scheme matched with the account number feature tag.

Optionally, the obtaining unit 603 obtains the account feature tag of the user account by at least one of: acquiring an attribute feature tag of a user account, wherein the attribute feature tag is a pre-established feature tag used for representing account attribute information of the user account, and the account feature tag comprises the attribute feature tag; acquiring a recording feature tag of a user account, wherein the recording feature tag is a pre-established feature tag used for representing historical recording information of the user account, the historical recording information is used for recording historical behaviors of the user account, and the account feature tag comprises a recording feature tag; acquiring a trend characteristic label of the user account, wherein the trend characteristic label is a pre-established characteristic label used for representing an event to be generated associated with the user account, and the account characteristic label comprises the trend characteristic label.

Optionally, the apparatus of the present application may further include a synchronization unit, configured to update the attribute feature tag of the user account according to the changed account attribute information when the account attribute information of the user account is changed after the account feature tag of the user account is acquired; under the condition that the historical record information of the user account is changed, updating the record characteristic label of the user account according to the changed historical record information; and under the condition that the event to be generated associated with the user account is changed, updating the trend characteristic label of the user account according to the changed event to be generated.

Optionally, the apparatus of the present application may further include a preprocessing unit, configured to, before searching for a first display scheme matching the account feature tag from the multiple display schemes of the target product, establish an association between any one of the multiple product feature tags and the display scheme as follows: acquiring a page style and page data matched with a second feature tag, wherein the second feature tag is a feature tag of a display scheme to be associated in a plurality of product feature tags; creating a second presentation scheme for presenting loading of the page data into the page style for presentation, wherein the plurality of presentation schemes include the second presentation scheme; an association between the second presentation scheme and the second feature tag is established.

It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of the above embodiments. It should be noted that the modules described above as a part of the apparatus may be operated in a hardware environment as shown in fig. 1, and may be implemented by software, or may be implemented by hardware, where the hardware environment includes a network environment.

According to another aspect of the embodiment of the application, a server or a terminal for implementing the display method of the product information is also provided.

Fig. 9 is a block diagram of a terminal according to an embodiment of the present application, and as shown in fig. 9, the terminal may include: one or more processors 701 (only one of which is shown in fig. 9), a memory 703, and a transmission means 705. as shown in fig. 9, the terminal may further include an input-output device 707.

The memory 703 may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for displaying product information in the embodiment of the present application, and the processor 701 executes various functional applications and data processing by running the software programs and modules stored in the memory 703, that is, implements the above-described method for displaying product information. The memory 703 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid state memory. In some examples, the memory 703 may further include memory located remotely from the processor 701, which may be connected to the terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission device 705 is used for receiving or transmitting data via a network, and may also be used for data transmission between a processor and a memory. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 705 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 705 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

Among other things, the memory 703 is used to store application programs.

The processor 701 may call the application program stored in the memory 703 through the transmission means 705 to perform the following steps:

receiving an information request of a client, wherein the information request is used for a user account to request to acquire product information of a target product, and the client logs in a user account;

acquiring an account characteristic label of a user account, wherein the account characteristic label is used for representing characteristic information of the user account in account characteristic dimensions;

searching a first display scheme matched with the account characteristic label from a plurality of display schemes of the target product;

and displaying the product information of the target product according to the first display scheme through the client.

The processor 701 is further configured to perform the following steps:

the method comprises the steps of obtaining a plurality of product feature labels of a target product, wherein the product feature labels are used for representing feature information of the target product on a product feature dimension, and each product feature label in the plurality of product feature labels is set to be associated with one display scheme in a plurality of display schemes;

searching a first characteristic label matched with the account characteristic label from a plurality of product characteristic labels;

and taking the display scheme associated with the first feature tag in the plurality of display schemes as the first display scheme matched with the account feature tag.

Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments, and this embodiment is not described herein again.

It can be understood by those skilled in the art that the structure shown in fig. 9 is only an illustration, and the terminal may be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a Mobile Internet Device (MID), a PAD, etc. Fig. 9 is a diagram illustrating a structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 9, or have a different configuration than shown in FIG. 9.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

Embodiments of the present application also provide a storage medium. Optionally, in this embodiment, the storage medium may be used to execute a program code of a method for displaying product information.

Optionally, in this embodiment, the storage medium may be located on at least one of a plurality of network devices in a network shown in the above embodiment.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:

Optionally, the storage medium is further arranged to store program code for performing the steps of:

Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a storage medium, and including instructions for causing one or more computer devices (which may be personal computers, servers, network devices, or the like) to execute all or part of the steps of the method described in the embodiments of the present application.

In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.

Claims

1. A method for displaying product information is characterized by comprising the following steps:

receiving an information request of a client, wherein the information request is used for a user account to request to acquire product information of a target product, and the user account is logged in the client;

acquiring an account feature tag of the user account, wherein the account feature tag is used for representing feature information of the user account in account feature dimensions;

searching a first display scheme matched with the account number feature tag from a plurality of display schemes of the target product;

2. The method of claim 1, wherein searching for a first presentation scenario matching the account feature tag from a plurality of presentation scenarios for the target product comprises:

obtaining a plurality of product feature labels of the target product, wherein the product feature labels are used for representing feature information of the target product on a product feature dimension, and each of the plurality of product feature labels is set to be associated with one of the plurality of display schemes;

searching a first feature tag matched with the account number feature tag from the plurality of product feature tags;

3. The method of claim 2, wherein searching for a first feature tag from the plurality of product feature tags that matches the account feature tag comprises:

searching candidate feature labels with semantics matched with the account feature labels from the plurality of product feature labels;

and if the candidate feature tags are multiple, taking the highest priority of the candidate feature tags as the first feature tag matched with the account feature tag, wherein the product feature tags are feature tags with priorities configured in advance.

4. The method of claim 3, wherein searching for a first presentation scenario matching the account feature tag from a plurality of presentation scenarios for the target product comprises:

obtaining a plurality of product characteristic labels of the target product;

and in the case that the first feature tag matched with the account feature tag does not exist in the plurality of product feature tags, taking a default display scheme in the plurality of display schemes as the first display scheme matched with the account feature tag.

5. The method of any of claims 1-4, wherein obtaining the account feature tag for the user account comprises at least one of:

acquiring an attribute feature tag of the user account, wherein the attribute feature tag is a pre-established feature tag used for representing account attribute information of the user account, and the account feature tag comprises the attribute feature tag;

acquiring a recording feature tag of the user account, wherein the recording feature tag is a pre-established feature tag used for representing historical recording information of the user account, the historical recording information is used for recording historical behaviors of the user account, and the account feature tag comprises the recording feature tag;

acquiring a trend feature tag of the user account, wherein the trend feature tag is a pre-established feature tag used for representing an event to be generated associated with the user account, and the account feature tag comprises the trend feature tag.

6. The method of claim 5, wherein after obtaining the account feature tag for the user account, the method further comprises:

under the condition that the account attribute information of the user account is changed, updating the attribute feature tag of the user account according to the changed account attribute information;

under the condition that the historical record information of the user account is changed, updating the record characteristic label of the user account according to the changed historical record information;

and under the condition that the event to be generated associated with the user account is changed, updating the trend characteristic label of the user account according to the changed event to be generated.

7. The method of any one of claims 1 to 4, wherein prior to finding the first presentation scenario matching the account feature tag from the plurality of presentation scenarios for the target product, the method further comprises establishing an association between each of the plurality of product feature tags and a presentation scenario as follows:

acquiring a page style and page data matched with a second feature tag, wherein the second feature tag is a feature tag of a display scheme to be associated in the plurality of product feature tags;

creating a second presentation scheme for presenting loading of page data into the page style for presentation, wherein the plurality of presentation schemes include the second presentation scheme;

establishing an association between the second presentation scheme and the second feature tag.

8. A product information display device, comprising:

the system comprises a receiving unit, a processing unit and a display unit, wherein the receiving unit is used for receiving an information request of a client, the information request is used for a user account to request to acquire product information of a target product, and the client logs in the user account;

the acquisition unit is used for acquiring an account feature tag of the user account, wherein the account feature tag is used for representing feature information of the user account in an account feature dimension;

the searching unit is used for searching a first display scheme matched with the account feature tag from a plurality of display schemes of the target product;

and the display unit is used for displaying the product information of the target product according to the first display scheme through the client.

9. A storage medium, characterized in that the storage medium comprises a stored program, wherein the program when executed performs the method of any of the preceding claims 1 to 7.

10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the method of any of the preceding claims 1 to 7 by means of the computer program.