CN111080067A - Speaker commercial value evaluation method, storage medium and device - Google Patents
Speaker commercial value evaluation method, storage medium and device Download PDFInfo
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Abstract
A speaker business value evaluation method, storage medium, and apparatus, wherein the method comprises: obtaining an estimated speaker latitude, wherein the estimated speaker latitude comprises: any one or more of a speaker risk index, a speaker eye-sucking index, a speaker social influence index, and a speaker consumption influence index; and determining the commercial value of the speaker according to the speaker evaluation latitude. The method and the system can more comprehensively evaluate the commercial value of the speaker.
Description
Technical Field
The present disclosure relates to a technology for evaluating using big data, and more particularly, to a method, a storage medium, and an apparatus for evaluating business value of a speaker.
Background
The star speaker becomes an effective way for improving the image of the enterprise and popularizing the product, and the investment of each large enterprise in the part of hiring the star speaker is not redundant. If the speaker is not found, the short-term income and the long-term enterprise image of the enterprise can be directly influenced, and the actual operation of the enterprise is influenced. Therefore, for enterprises, there is an urgent need to find speakers capable of improving product cognition, improving enterprise image, and driving product sales.
Disclosure of Invention
The application provides a speaker business value evaluation method, a storage medium and a device, which can evaluate the business value of a speaker more comprehensively.
Compared with the related art, the method for evaluating the commercial value of the speaker comprises the following steps:
obtaining an estimated speaker latitude, wherein the estimated speaker latitude comprises any one or more of the following: a speaker risk index, a speaker eye-sucking index, a speaker social influence index, and a speaker consumption influence index;
and determining the commercial value of the speaker according to the speaker evaluation latitude.
The method and the system can more comprehensively evaluate the commercial value of the speaker.
In an exemplary embodiment, the speaker risk index is obtained by:
assigning negative events of speakers to risk scores according to preset grades, wherein the negative events with high grades are assigned with high risk scores;
and accumulating the risk scores of the negative events of the speaker to obtain the risk index of the speaker.
In an exemplary embodiment, the speaker acuity index is obtained by:
acquiring at least one of a speaker screen exposure index and a speaker searched heat index;
and determining the representative person eye sucking index according to at least one of the representative person screen exposure index and the representative person searched heat index.
In an exemplary embodiment, the speaker screen exposure index is obtained by:
obtaining a play volume index of a representative ginseng work, the play volume index of the ginseng work including: television program play volume and movie box office;
and respectively weighting the play quantity indexes of the different shows of the speakers and then summing the weights to obtain the screen exposure index of the speakers.
In an exemplary embodiment, the weighting the play volume indexes of the different lecturers includes:
the speakers are given a weight to the playback volume index of their works according to the order in their cast, the earlier the order, the greater the weight.
In an exemplary embodiment, the speaker searched heat index is obtained by:
and acquiring the searched amount of the speaker in a preset time range, and taking the searched amount as a search heat index.
In an exemplary embodiment, the speaker social influence index is obtained by:
obtaining at least one of a speaker social popularity index, a speaker circle powder index and a public to speaker emotion index;
and determining the social influence index of the speaker according to at least one of the social popularity index of the speaker, the circle powder index of the speaker and the emotion index of the public to the speaker.
In an exemplary embodiment, the obtaining the social popularity index of the speaker includes: acquiring at least one of the voice volume of a speaker and the mutual amount of the published speaker information on a social platform; and determining the social popularity index of the speaker according to at least one of the volume of the speaker and the mutual amount of the published speaker information.
The obtaining of the speaker circle powder index comprises the following steps: acquiring at least one of the attention number of a speaker on a social platform and the mutual amount of the information issued by the speaker; determining the circle powder index of the speaker according to at least one of the attention number of the speaker on the social platform and the mutual amount of the information issued by the speaker;
the method for acquiring the public sentiment index of the speaker comprises the following steps: acquiring the proportion of each positive sound volume and negative sound volume in the total sound volume from the data of the discussion speaker; determining a public praise index of the speaker according to the proportion of the positive sound volume to the negative sound volume; determining the public-to-speaker sentiment index based on the public-of-mouth index.
Embodiments of the present application also provide a computer-readable and writable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of the speaker business value assessment method as described above.
The embodiment of the application also provides a speaker commercial value evaluation device, which comprises
A memory for storing computer executable instructions;
a processor for executing the computer-executable instructions to implement the steps of the speaker business value assessment method as described above.
Additional features and advantages of the application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the application. Other advantages of the present application may be realized and attained by the instrumentalities and combinations particularly pointed out in the specification and the drawings.
Drawings
The accompanying drawings are included to provide an understanding of the present disclosure and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the examples serve to explain the principles of the disclosure and not to limit the disclosure.
Fig. 1 is a flowchart of a speaker business value evaluation method provided in an embodiment of the present application.
Detailed Description
The present application describes embodiments, but the description is illustrative rather than limiting and it will be apparent to those of ordinary skill in the art that many more embodiments and implementations are possible within the scope of the embodiments described herein. Although many possible combinations of features are shown in the drawings and discussed in the detailed description, many other combinations of the disclosed features are possible. Any feature or element of any embodiment may be used in combination with or instead of any other feature or element in any other embodiment, unless expressly limited otherwise.
The present application includes and contemplates combinations of features and elements known to those of ordinary skill in the art. The embodiments, features and elements disclosed in this application may also be combined with any conventional features or elements to form a unique inventive concept as defined by the claims. Any feature or element of any embodiment may also be combined with features or elements from other inventive aspects to form yet another unique inventive aspect, as defined by the claims. Thus, it should be understood that any of the features shown and/or discussed in this application may be implemented alone or in any suitable combination. Accordingly, the embodiments are not limited except as by the appended claims and their equivalents. Furthermore, various modifications and changes may be made within the scope of the appended claims.
Further, in describing representative embodiments, the specification may have presented the method and/or process as a particular sequence of steps. However, to the extent that the method or process does not rely on the particular order of steps set forth herein, the method or process should not be limited to the particular sequence of steps described. Other orders of steps are possible as will be understood by those of ordinary skill in the art. Therefore, the particular order of the steps set forth in the specification should not be construed as limitations on the claims. Further, the claims directed to the method and/or process should not be limited to the performance of their steps in the order written, and one skilled in the art can readily appreciate that the sequences may be varied and still remain within the spirit and scope of the embodiments of the present application.
The embodiment of the application provides a speaker business value evaluation method, as shown in fig. 1, the method includes:
step S101, obtaining an estimated latitude of a speaker;
the speaker estimated latitude includes any one or more of:
a speaker risk index, a speaker eye-sucking index, a speaker social influence index, and a speaker consumption influence index;
the speaker risk index characterizes the negative impact of the speaker, the higher the risk index, the greater the negative impact of the speaker;
the eyeball-attracting index of the speaker represents the attention degree of the speaker to the public, and the higher the eyeball-attracting index is, the higher the attention degree of the speaker is;
the speaker social influence index characterizes the influence of the speaker on the social platform (the influence may be reflected in one or more of the popularity, the degree of circled pink, and the public praise of the speaker on the social platform);
the speaker consumption influence index represents the cargo carrying capacity of the speaker, and the higher the consumption influence index is, the stronger the cargo carrying capacity of the speaker is represented;
step S102 determines the business value of the speaker according to the speaker evaluation latitudes, for example, weighting each speaker evaluation latitude and summing up to obtain the business value of the speaker, wherein the speaker risk index plays a negative role in the business value of the speaker, and a negative value of the speaker risk index needs to be taken when summing up.
The above-described manner of weighted summation is only one of the manners of implementing the determination of the business value of the speaker according to the estimated latitude of the speaker, and the present application is not limited to this implementation manner.
The risk of the speaker, the degree of public attention of the speaker, the influence of the speaker on the social platform, the cargo carrying capacity of the speaker and the like can be subjected to non-dimensionalization treatment by indexing, converted into the same quantity grade and then subjected to comparison calculation; the specific indexing method is not limited in the embodiments of the present application, and reference may be made to related technologies.
In an exemplary embodiment, the speaker risk index is obtained by:
assigning negative events of speakers to risk scores according to preset grades, wherein the negative events with high grades are assigned with high risk scores; in addition to setting a risk score of 5, the risk score can also be set to 10 scores and percentiles;
and accumulating the risk scores of the negative events of the speaker to obtain the risk index of the speaker.
In an exemplary embodiment, the speaker acuity index is obtained by:
acquiring at least one of a speaker screen exposure index and a speaker searched heat index;
and determining the representative person eye sucking index according to at least one of the representative person screen exposure index and the representative person searched heat index.
The speaker person screen exposure index is obtained by the following method:
obtaining a play volume index of a representative ginseng work, the play volume index of the ginseng work including: television program play volume and movie box office; the playing quantity index of the performance works can be derived from public search engines, forums, playing quantity data published by television stations or movie companies and movie box office data;
respectively giving weights to the play volume indexes of the different speech-oriented ginseng renditions, and then summing to obtain the speech-oriented human screen exposure index, such as a speech-oriented human screen exposure index, namely a weight a, a speech-oriented ginseng rendition integrated art play volume + a weight b, a speech-oriented ginseng rendition volume + a weight c, a speech-oriented person participation movie box office; as an implementation manner, the performance order of the speakers in their participating works may be given a weight of the play volume index of their participating works, the more the performance order of the speakers is, the greater the weight given to the play volume index of their participating works, for example, the play volume weight of a movie participating as a first hero is important greater than the play volume weight of a movie participating as a second hero, and the specific calculation method of the weight values is not limited in this application embodiment; according to the method and the device, works participated by the speakers are utilized, the playing amount of the works participated by the speakers is converted into the own screen exposure amount of the speakers, and the screen exposure index of the speakers is calculated by utilizing the screen exposure amount of the speakers.
The speaker searched heat index is obtained by the following method, including:
the method comprises the steps of obtaining the searched amount of a speaker in a preset time range, using the searched amount as a search heat index, for example, obtaining the sum of the searched amounts of a plurality of search engines of a speaker through hundred-degree search, 360-degree search, Tencent search and the like in the preset time range, and using the total searched amount as the search heat index.
When the speaker screen exposure index and the speaker searched heat index both participate in determining the speaker eye-sucking index, the speaker screen exposure index and the speaker searched heat index can be subjected to dimensionless processing through indexing processing, and are compared and calculated after being converted into the same number grades; the specific indexing method is not limited in the embodiments of the present application, and reference may be made to related technologies.
The speaker eye-catch index reflects the speaker's activity in the public view over a period of time and the enthusiasm of everyone searching and discussing the speaker. Whether a speaker is active in the public vision or not, whether the speaker can attract enough attention or not and whether the speaker has enough sense of existence are important in the era of surplus information and scarce attention of people.
In an exemplary embodiment, the speaker social influence index is obtained by:
obtaining at least one of a speaker social popularity index, a speaker circle powder index and a public to speaker emotion index;
and determining the social influence index of the speaker according to at least one of the social popularity index of the speaker, the circle powder index of the speaker and the emotion index of the public to the speaker.
The method for acquiring the social popularity index of the speakers comprises the following steps:
acquiring at least one of the voice volume of a speaker and the mutual amount of the published speaker information on a social platform; the volume of the speaker on the social platform refers to the number of posts, comments and the like which refer to the content of the speaker on the social platform (which may be a plurality of social platforms), and the volume can reflect the popularity of the speaker on the social platform; the mutual amount of the published speaker information refers to the number of the public interaction operations on the published information content related to the speaker on the social platform, such as the forwarding amount, the comment amount, the praise amount and the like on the microblog;
and determining the social popularity index of the speaker according to at least one of the volume of the speaker and the mutual amount of the published speaker information. When the social popularity index of the speaker needs to be determined according to the two evaluation latitudes, namely the volume of the speaker on the social platform and the amount of interaction with the published speaker information, the two evaluation latitudes can be subjected to indexing processing, and then are respectively given weights and summed to obtain the social popularity index of the speaker.
The obtaining of the speaker circle powder index comprises the following steps:
acquiring at least one of the attention number of a speaker on a social platform and the mutual amount of the information issued by the speaker;
and determining the circle powder index of the speaker according to at least one of the attention number of the speaker on the social platform and the mutual amount of the information issued by the speaker.
When the speaker circle powder index needs to be determined according to the two evaluation latitudes, namely the attention number of the speaker on the social platform and the mutual amount of the information distributed by the speaker, the two evaluation latitudes can be subjected to indexing processing.
The method for acquiring the public sentiment index of the speaker comprises the following steps:
acquiring the proportion of each positive sound volume and negative sound volume in the total sound volume from the data of the discussion speaker; determining a public praise index of the speaker according to the proportion of the positive sound volume to the negative sound volume; determining the public-to-speaker sentiment index based on the public-of-mouth index. For example, the pragmatizer positive sound volume accounts for 60% of the total sound volume, the negative sound volume accounts for 10% of the total sound volume, and the rest is the pragmatizer neutral sound volume (the neutral sound volume does not participate in the calculation of the emotion index described in the embodiments of the present application), and the word-of-mouth index may be (positive sound volume accounts for-negative sound volume accounts for)/(positive sound volume accounts for + negative sound volume accounts for); the public praise index may be used directly as the public sentiment index for a speaker.
When the social influence index of the speaker is determined according to the social popularity index of the speaker, the circle powder index of the speaker and two or more evaluation latitudes in the emotion index of the speaker by the public, the evaluation latitudes can be indexed.
The influence degree of the speaker on the public media is comprehensively evaluated through the discussion quantity of the speaker in the social platform, the self popularity degree of the speaker and the public praise of the speaker in the public.
In an exemplary embodiment, the obtaining the speaker consumption influence index includes:
acquiring the consumption influence index of the speaker through various ways such as online investigation and offline investigation; the research may include questionnaire research, consumption data statistics, and the like; if the public awareness of the speaker and the products spoken by the speaker is obtained through questionnaire research, for example, 1000 people are researched, 600 people know that the star A speaks the product A and 300 people know that the star B speaks the product B, the labor consumption eliminating influence index of the star A can be 600/1000, the labor consumption eliminating influence index of the star B can be 300/1000, and the labor consumption eliminating influence index of the star A is greater than that of the star B. In addition, the purchase enthusiasm of the public to the product after supposing that the star refers to a certain product can be acquired through questionnaire investigation, and if the purchase enthusiasm of the public to the product after the quotation is high, the consumption influence of the star to the public is larger. In the related art, some shopping websites themselves count the star consumption influence index. According to the embodiment of the application, the final consumption influence index of a speaker can be obtained after the consumption influence index of the speaker obtained from multiple ways is subjected to weighted summation.
According to the embodiment of the application, the consumption influence index of the speaker is obtained, so that an enterprise can be helped to measure the promotion condition of the speaker in the aspect of promoting the consumer to purchase brand assets such as brand tendency and the like after the speaker is selected.
The method and the device for evaluating the business value of the speaker evaluate the business value of the speaker in the aspects of speaker risk, the degree of public attention of the speaker, the influence of the speaker on a social platform, the carrying capacity of the speaker and the like, the evaluated data source is wider, the evaluation angle is more comprehensive, and more effective help can be provided for enterprises to select the speaker.
Embodiments of the present application also provide a computer-readable and writable storage medium, which stores computer-executable instructions, and when the computer-executable instructions are executed by a processor, the steps of the speaker business value evaluation method according to the foregoing embodiments are implemented.
The embodiment of the application also provides a speaker commercial value evaluation device, which comprises
A memory for storing computer executable instructions;
a processor for executing the computer-executable instructions to implement the steps of the speaker business value assessment method as described in the previous embodiments.
It will be understood by those of ordinary skill in the art that all or some of the steps of the methods, systems, functional modules/units in the devices disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. In a hardware implementation, the division between functional modules/units mentioned in the above description does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be performed by several physical components in cooperation. Some or all of the components may be implemented as software executed by a processor, such as a digital signal processor or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as known to those skilled in the art.
Claims (10)
1. A speaker business value assessment method, comprising:
obtaining an estimated speaker latitude, wherein the estimated speaker latitude comprises any one or more of the following: a speaker risk index, a speaker eye-sucking index, a speaker social influence index, and a speaker consumption influence index;
and determining the commercial value of the speaker according to the speaker evaluation latitude.
2. The speaker business value evaluation method according to claim 1, wherein the speaker risk index is obtained by:
assigning negative events of speakers to risk scores according to preset grades, wherein the negative events with high grades are assigned with high risk scores;
and accumulating the risk scores of the negative events of the speaker to obtain the risk index of the speaker.
3. The speaker commercial value evaluation method according to claim 1, wherein the speaker eye-sucking index is obtained by:
acquiring at least one of a speaker screen exposure index and a speaker searched heat index;
and determining the representative person eye sucking index according to at least one of the representative person screen exposure index and the representative person searched heat index.
4. The speaker commercial value evaluation method according to claim 3, wherein the speaker screen exposure index is obtained by:
obtaining a play volume index of a representative ginseng work, the play volume index of the ginseng work including: television program play volume and movie box office;
and respectively weighting the play quantity indexes of the different shows of the speakers and then summing the weights to obtain the screen exposure index of the speakers.
5. The method of evaluating a business value of a speaker according to claim 4, wherein said weighting the play amount indexes of the works of the different speakers respectively comprises:
the speakers are given a weight to the playback volume index of their works according to the order in their cast, the earlier the order, the greater the weight.
6. The speaker business value evaluation method according to claim 3, wherein the speaker searched heat index is obtained by:
and acquiring the searched amount of the speaker in a preset time range, and taking the searched amount as a search heat index.
7. The method of assessing the commercial value of a speaker according to claim 1, wherein said speaker social influence index is obtained by:
obtaining at least one of a speaker social popularity index, a speaker circle powder index and a public to speaker emotion index;
and determining the social influence index of the speaker according to at least one of the social popularity index of the speaker, the circle powder index of the speaker and the emotion index of the public to the speaker.
8. The speaker business value evaluation method according to claim 7,
the method for acquiring the social popularity index of the speakers comprises the following steps: acquiring at least one of the voice volume of a speaker and the mutual amount of the published speaker information on a social platform; determining the social popularity index of the speaker according to at least one of the volume of the speaker and the mutual amount of the issued speaker information;
the obtaining of the speaker circle powder index comprises the following steps: acquiring at least one of the attention number of a speaker on a social platform and the mutual amount of the information issued by the speaker; determining the circle powder index of the speaker according to at least one of the attention number of the speaker on the social platform and the mutual amount of the information issued by the speaker;
the method for acquiring the public sentiment index of the speaker comprises the following steps: acquiring the proportion of each positive sound volume and negative sound volume in the total sound volume from the data of the discussion speaker; determining a public praise index of the speaker according to the proportion of the positive sound volume to the negative sound volume; determining the public-to-speaker sentiment index based on the public-of-mouth index.
9. A computer-readable-writable storage medium storing computer-executable instructions which, when executed by a processor, implement the steps of the speaker commercial value assessment method of any one of claims 1 to 8.
10. A speaker business value evaluation device is characterized by comprising
A memory for storing computer executable instructions;
a processor for executing the computer-executable instructions to implement the steps of the speaker business value assessment method of any one of claims 1 to 8.
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