CN107705005A - A kind of movie and television contents Valuation Method - Google Patents

A kind of movie and television contents Valuation Method Download PDF

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CN107705005A
CN107705005A CN201710889432.6A CN201710889432A CN107705005A CN 107705005 A CN107705005 A CN 107705005A CN 201710889432 A CN201710889432 A CN 201710889432A CN 107705005 A CN107705005 A CN 107705005A
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吴殿义
龙思薇
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Abstract

The invention discloses a kind of movie and television contents Valuation Method, including obtain full medium audience module index results, full media social activity public sentiment module index results, the full broadcasting media power module index results of movie and television contents to be assessed；To each module weight assignment；And the composite index of the movie and television contents temperature is calculated, it is calculated as follows：ScoreCBFor the composite index of the movie and television contents temperature, KjRefer to weight assignment, ScorejThe above-mentioned respective index score of each module, design formula of the present invention, Various types of data is integrated according to weight, takes into account live, program request etc., the public praise of social platform and media report is all included, multi-screen data are got through, rating performance is weighed using different weight synthesis, has comprehensive, and, it can before play-out be predicted, so as to the risk of participant in reduction industry, preferably carry out scheduling of resource.

Description

A kind of movie and television contents Valuation Method
Technical field
The present invention relates to movie and television contents assessment technology, more particularly to a kind of movie and television contents Valuation Method.
Background technology
It there is currently a variety of viewing behavior evaluation methods, such as Suo Furui：Audience rating data, based on national sample city, Sample of users, carry out audience rating investigating；Nelson nets connection：By the measuring instrument of built-in digital television set top box, numeral electricity is measured Depending on user viewing behavior and assessed；The video website indexes such as youku.com's index, Sohu's index：Record the user of video website Click behavior, and video index is released, assess content value.
But the viewing behavior of spectators is that TV, PC and mobile phone can all use, and above-mentioned evaluation method across screen at present Be it is single to live audience ratings or to video website click on behavior evaluate, be unable to comprehensively reflection rating it is true Truth condition, it is impossible to cover multi-screen data, no composite measurement rating is, it is necessary to be integrated and got through；Meanwhile produced as culture Product, it should consider that rating shows, should also take into account social effect, and above-mentioned assessment product is then without the society of comprehensive consideration content Influence power, it is included in the influence power at media end and the public praise situation in social platform, and the assessment to movie and television contents is concentrated Assess after broadcasting, assessed for predictive before broadcasting without the solution proposed.
The content of the invention
In view of the above-mentioned problems of the prior art, the present invention provides a kind of movie and television contents Valuation Method.
The present invention solves technical problem and adopted the following technical scheme that：A kind of movie and television contents Valuation Method, its feature exist In, including：Obtain the full medium audience module index results of movie and television contents to be assessed；Obtain the full media of movie and television contents to be assessed Social public sentiment module index results；Obtain the full broadcasting media power module index results of movie and television contents to be assessed；Each module is weighed Reassignment；And the composite index of the movie and television contents temperature is calculated, it is calculated as follows：ScoreCB=∑ KjScorej, ScoreCB For the composite index of the movie and television contents temperature, KjRefer to weight assignment, ScorejThe above-mentioned respective index score of each module.
Optionally, when movie and television contents value of the methods described in for long-time is assessed, in addition to user is obtained Investigate module and the respective index results of Specialist Research module, and when calculating the composite index of the movie and television contents temperature according to Above-mentioned formula counts.
Optionally, the step of full medium audience module index results of the acquisition movie and television contents to be assessed include：To regarding Frequency website hits, broadcasting growth pattern of all collection of dramas of certain content in video website is calculated using following formula：To digital television on-demand amount, equation below is used： Vv refers to the click volume of all collection of dramas of a certain content, and vv (t) is the click volume for calculating the same day, and vv (t-1) is the previous day Click volume, n is the quantity of the video website obtained, and to live audience rating data, audience rating data is scaled to the formula of index For：Score=20000 × audience ratings calculates full medium audience index, is calculated using following formula：Score=∑s PiXi, The formula is adds up to live audience ratings, digital television on-demand amount and video website click data, wherein PiRefer to weight to assign Value, XiRefer to the respective score value of disparate modules, according to the change of the user situation of each broadcast platform, this weight distribution can be with When be adjusted.
Optionally, the step of full media social activity public sentiment module index results of the acquisition movie and television contents to be assessed include：To institute The platform included in full media social activity public sentiment module is stated to calculate using equation below：ai Refer to the emotion tendency evaluation result of corresponding text, factor of influence refers to the diffusion of text, and n can for crawlers The sum of all texts in the same day grabbed, divisor Z are in order to which the index results for ensureing to calculate are taken in reasonable interval Value, full media social activity public sentiment module index results are calculated using following formula：Score=∑s PiXi, wherein PiRefer to weight to assign Value, XiRefer to the respective score value of different platform, changed according to each social platform, the situation of media platform, weight is set can be at any time Adjustment.
Optionally, the step of full broadcasting media power module index results of the acquisition movie and television contents to be assessed include：It is right The platform included in the full broadcasting media power module is calculated using equation below： aiRefer to the emotion tendency evaluation result of corresponding text, factor of influence refers to the diffusion of text, and n is crawlers institute energy The sum of all texts in the same day enough grabbed, divisor Z be for the index results that ensure to calculate in reasonable interval institute Value, full broadcasting media power module index results are calculated using following formula：Score=∑s PiXi, wherein PiRefer to weight Assignment, XiRefer to the respective score value of different platform, changed according to each social platform, the situation of media platform, weight is set can be with When adjust.
Optionally, the step of full medium audience module index results of the acquisition movie and television contents to be assessed include： To video website click volume, calculated using following formula：Certain content that vv refers to regards a certain Total playback volume on frequency website, n refer to the content and broadcasted altogether in how many individual video websites, and x is the collection number of the content, 500000 be that the index is converted into divisor selected by reasonable interval, to digital television on-demand amount, uses equation below：Total playback volume of certain content that vv refers on a certain digital TV platform, n refer to the content altogether how many Broadcasted on individual digital TV platform, x is the collection number of the content, and 8000 be that the index is converted to selected by reasonable interval Divisor, to live audience rating data, use equation below：Score=20000 × average viewership, calculate full medium audience and refer to Number, is calculated using following formula：Score=∑s PiXi, the formula is to live audience ratings, digital television on-demand amount and to regard Frequency website click data is added up, wherein PiRefer to weight assignment, XiRefer to the respective score value of disparate modules, put down according to each broadcast The change of the user situation of platform, this weight distribution can be adjusted at any time.
Optionally, the step of full media social activity public sentiment module index results of the acquisition movie and television contents to be assessed include： The index of single platform is calculated：The average mark that method common R=calculates, R meter Calculating formula is：aiRefer to the emotion tendency evaluation result of corresponding text, Factor of influence refers to the diffusion of text, n=voter turnouts, and m=enters the minimum comment number needed for ranking list, and C=is current The average of all the elements, Z refer to for the index is converted to used multiplier in section to full media social activity public sentiment module Number result is calculated：Score=∑s PiXi, wherein PiRefer to weight assignment, XiRefer to the respective score value of different platform, according to each Social platform, the change of the situation of media platform, weight set and can adjusted at any time.
Optionally, the step of full broadcasting media power module index results of the acquisition movie and television contents to be assessed：To single The index of platform is calculated：The average mark that method common R=calculates, R calculation formula For：aiRefer to the emotion tendency evaluation result of corresponding text, influence because Son refers to the diffusion of text, n=voter turnouts, refers here to report record, m=enters at least commenting needed for ranking list By number, the average of the current all the elements of C=, Z is converts the index to used multiplier in section, to full media society Public sentiment module index results are handed over to be calculated：Score=∑s PiXi, wherein PiRefer to weight assignment, XiRefer to respective point of different platform Value, changed according to each social platform, the situation of media platform, weight sets and can adjusted at any time.
Optionally, described is to be allocated according to spectators' temperature to each module weight assignment.
The present invention has the advantages that：
1st, design formula of the present invention, Various types of data is integrated according to weight, takes into account live, program request etc., social activity is flat The public praise of platform and media report are all included, get through multi-screen data, weigh rating performance using different weight synthesis, have It is comprehensive.
2nd, the present invention with reference to historical data, can be predicted by design specialist and user's investigation system before play-out, So as to the risk of participant in reduction industry, scheduling of resource is preferably carried out.
Brief description of the drawings
Fig. 1 is a kind of embodiment schematic diagram of movie and television contents Valuation Method of the present invention.
Embodiment
Technical scheme is further elaborated with reference to embodiment and accompanying drawing.
Some vocabulary has such as been used to censure specific components among specification and claim.Those skilled in the art should It is understood that hardware manufacturer may call same component with different nouns.This specification and claims are not with name The difference of title is used as the mode for distinguishing component, but is used as the criterion of differentiation with the difference of component functionally.Such as logical The "comprising" of piece specification and claim mentioned in is an open language, therefore should be construed to " include but do not limit In "." substantially " refer in receivable error range, those skilled in the art can be described within a certain error range solution Technical problem, basically reach the technique effect.In addition, " coupling " one word is herein comprising any direct and indirect electric property coupling Means.Therefore, if the first device of described in the text one is coupled to a second device, representing the first device can directly electrical coupling The second device is connected to, or the second device is electrically coupled to indirectly by other devices or coupling means.Specification Subsequent descriptions for implement the application better embodiment, so it is described description be for the purpose of the rule for illustrating the application, It is not limited to scope of the present application.The protection domain of the application is worked as to be defined depending on appended claims institute defender.
Embodiment 1
Present embodiments provide a kind of movie and television contents Valuation Method.Shown in Figure 1 is movie and television contents in the application The specific embodiment of Valuation Method, step includes in the present embodiment：
Step 101：Obtain the full medium audience module index results of movie and television contents to be assessed；
Step 102：Obtain the full media social activity public sentiment module index results of movie and television contents to be assessed；
Step 103：Obtain the full broadcasting media power module index results of movie and television contents to be assessed；
Step 104：To each module weight assignment；And
Step 105：The composite index of the movie and television contents temperature is calculated, is calculated as follows：
ScoreCB=∑ KjScorej
ScoreCBFor the composite index of the movie and television contents temperature, KjRefer to weight assignment, ScorejAbove-mentioned each module is each Index score.
Because rating directly reflects the temperature of content out front, therefore, full medium audience index is assigned higher Weight is 50%；Public sentiment is the discussion situation of spectators, for broadcasting media force data, can more embody spectators to content Discussion enthusiasm, therefore, full media social activity public sentiment, the complete respective weight of broadcasting media power be 30%, 20%.To each module weight It is entered as being allocated according to spectators' temperature.
Content temperature of the above method for assessment within a certain period of time：
Within a certain period of time, content bank content evaluation system can grab the comment of social media, network media report The data such as click volume in road, video website, the feature based on these data, and the result of comprehensive above text analyzing, are carried out Algorithm designs, and can weigh the temperature of content within a certain period of time.
1st, (it is made up of for full medium audience module viewing-datas such as audience ratings, video website click volumes)
For video website and DTV, user behavior is to click on to play, and the calculation formula of both is similar.It is right For live audience ratings, it is with video website, the data of DTV from data acquisition modes, intension etc. not Together.For the conversion that this three parts data is sought unity of standard as far as possible, using following way：
Video website click volume, digital television on-demand amount, audience rating data, all it is and its viewer ship positive correlation, numerical value It is higher, it is more to represent viewing number.Regardless of whether click volume, program request amount or audience ratings, there is a distribution situation, it is most of common The Data Representation of content is stable in a certain section, such as video website click volume, the click volumes of most contents not over 10000000, and most contents, the audience ratings in current time are no more than 1%, the TV play audience ratings of numerous gold-shelves is big Part maintains about 0.3%, and only few content can realize single day of video website click volume broken hundred million, or audience ratings it is broken 3, Broken 4.Such section distribution situation be for click volume, program request amount, audience rating data it is similar, therefore, can be by certain Multiplication and division computing, realize the conversion balanced as far as possible to three platform datas, and then realize and add up computing.
(1) to video website click volume, following formula are used：
The purpose is to calculate broadcasting growth pattern of all collection of dramas of certain content in video website.
Vv refers to the click volume of all collection of dramas of a certain content.Vv (t) is the click volume for calculating the same day, and vv (t-1) is The click volume of the previous day.It is daily to obtain when reptile and API obtain video website data, during database is stored in, The timestamp for obtaining data can be recorded simultaneously, and therefore, this calculating is feasible.
N is the quantity of the video website obtained.If a certain video is in three iqiyi.com, youku.com, Tengxun's video video websites Upper broadcast, then n=3.
Divisor is arranged to 500,000, is the score value by playback volume conversion for convenience of contrast first.It is single according to current video website The growth pattern of single day playback volume of individual content carries out comprehensive consideration, from current empirical data and associated video website working people From the point of view of the interview of member, single day increment of most contents is that ratio of the increment more than 20,000,000 does not surpass within single day within 10,000,000 20% is crossed, single day increment of only a few breaks through 50,000,000, such as《Grave-robbery notes》22 hours playback volumes of guide's collection reaching the standard grade break through 100,000,000 times It is very rare case, certainly, this click volume has the content of significant advantage, passes through simple division arithmetic, its data Performance is still excellent.Generally, this computing, by index control within 1000, this index of most contents are passed through Value is no more than 100.
Different from audience rating data, the click of video website increases in the presence of the click watched repeatedly or page furbishing is brought The problems such as, therefore, actually calculate calculate independent IP odd-numbered day do not repeat to click on it is more accurate, but at present no matter API or Person's crawler capturing is unable to solve this problem, therefore, still using this data of vv.
(2) to digital television on-demand amount, similar formula is used：
This formula is similar with calculating video website click volume, and the only setting of divisor is different.
Divisor is arranged to 5000, according to the growth pattern of current digital television business platform single day playback volume of single content Comprehensive consideration is carried out, from the point of view of current empirical data and interview to correlated digital television operator practitioner, big portion It is within 300,000 to divide single day increment of content, and ratio of the single day increment more than 500,000 is no more than 10%, and only a few increases for single day Amount breaks through 5,000,000, such as《Thinkling sound's Ya lists》Reach the standard grade Gehua Cable, has driven within single day more than 100 ten thousand program request amount.Generally, this is passed through Computing, by index control within 1000, this exponential quantity of most contents is no more than 100.
(3) to live audience rating data, the formula that audience rating data is scaled to index is：
Score=20000 × audience ratings
Conversion thought based on this part, by this computing, audience rating data is converted to and video website, numeral electricity Treat as the numerical value in sample section.The acute rating section of Most current gold-shelf hours televisions is between 0.2% -0.4%, energy Enough broken 1 has been extraordinary achievement, such as《Run, brother》A small number of phases realize brokenly 4, are extremely individual examples.Generally, substantially By index control within 1000.
(4), it is necessary to calculate full medium audience index after three separate index numbers of calculating completion.
Calculated using following formula：
Score=∑s PiXi
The formula is that live audience ratings, digital television on-demand amount and video website click data are added up.Wherein Pi Refer to weight assignment, XiRefer to the respective score value of disparate modules.
For full media social activity public sentiment index, because current live TV is still maximum rating platform, weight is set For 50%；Video website weight is 35%；And digital television on-demand, look back function are less with respect to user, weight setting 15%.
The change of the following user situation according to each broadcast platform, this weight distribution can be adjusted at any time.
2nd, for full media social activity public sentiment module (being made up of social network sites data such as microblogging, bean cotyledon, Baidu's mhkcs) and Full broadcasting media power module (being made up of media report data such as news website report and wechat public's account articles)
(1) in the computing of single platform (microblogging, bean cotyledon, mhkc, news website report and wechat public number article), adopt It is following algorithms：
Due to being that intraday data are assessed, so as to calculate real-time temperature, therefore, all context limits are one Within it.Due to that can grab the time stamp data of all texts, this restriction is feasible.
aiRefer to the emotion tendency evaluation result of corresponding text.Why in formula (ai+ 0.5) allow for, at this In research, the result of emotion tendency is the value in [0,1] section, if ai＞ 0.5 is then forward direction, on the contrary then be negative sense, if ai =0.5 is neutrality.So, as (ai+ 0.5) after, the factor of influence of front text can be reinforced, and the influence of negative text because Son can be weakened, simultaneously because it is considered that negative text can equally represent the temperature of content to a certain extent, therefore it is negative The effect of face text will not be reduced to negative value.
Factor of influence refers to the diffusion of text.For microblogging text (here with Sina weibo opening API interface only Original microblogging is screened, forwarding microblogging is without calculating), the factor refers to the transfer amount of microblogging and the totalling of comment amount；To bean cotyledon Short commentary, the factor refer to " the useful number " of short commentary；Bean cotyledon length is commented, the factor refers to long " 10* replys number+useful number " commented； To the article of Baidu's mhkc, the factor refers to " number of floor levels " of mhkc model；To wechat public's account article, the factor refers to text " the log of chapter10Amount of reading "；To news website text, although can be calculated without corresponding data, we according to source not Together, the authority based on each website has carried out assignment, and the factor is website authority assignment.
The sum of all texts in the same day that n can grab for crawlers.
Divisor Z is in order to which the index results that ensure to calculate are in reasonable interval, is set with full medium audience index above The 200000 and 5000 divisor unity of thinking.Herein, set to the divisor of microblogging as 3000, the divisor of bean cotyledon is 300, Baidu's patch Divisor be 1000.
(2) respectively after the index of each platform of calculating completion, it is necessary to calculate full media based on microblogging, bean cotyledon, mhkc data Social public sentiment index, and full broadcasting media power index is calculated based on website and wechat public number report.
To the two indexes, calculated using following formula：
Score=∑ PiXi
The formula is that microblogging, bean cotyledon, mhkc, website report, wechat public number article are each added up according to weight. Wherein PiRefer to weight assignment, XiRefer to the respective score value of disparate modules.
For full media social activity public sentiment index, because microblog users quantity is most, and Relative distribution is more balanced, therefore weighs Weight is 50%；Bean cotyledon number of users is less, but liveness is higher, and film review quality is high, and it is 35% to set weight；And Baidu's mhkc Content moisture is larger, and it is 15% to set weight.
For full broadcasting media power index, to website and the report of wechat public number, although wechat public number is started late, But the mass users of wechat are relied on, have formd preferable reading habit, therefore, this two-part weight is disposed as 50%.
It is following to be changed according to each social platform, the situation of media platform, such as user activity, user distribution situation, interior Hold quality etc., weight sets and can adjusted at any time.
Table 1 2016 year 2 month full media social activity public sentiment ranking list on the 23rd
Tested using this formula, the full media social activity public sentiment of TV play that upper table is on 2 23rd, 2016 monitors mould Block number evidence.
From overall data performance,《The bright moon during Qin》The umber one is occupied with higher advantage, hot greatly in the recent period《Crown Princess promotes Note》It is still powerful, all there is considerable fan on bean cotyledon, mhkc, microblogging, and《Thinkling sound's Ya lists》、《Spend thousand bones》、《The Mi months pass》 Acute etc. big IP, although having finished, influence power does not subtract, and has exceeded hot broadcast instantly《Take a wrong bus》、《Young commander in chief》、《I is extraordinary Soldier》Deng play.
From subject matter, several higher TV plays of ranking are ancient costume or fantasy subject matter, and criminal investigation, historical subject matter also have one The ground of seat, contemporary theme are relatively fewer.
The acute emergence of net is worth attracting attention, what LeEco was produced《Crown Princess promotes note》, iqiyi.com produce《Useless bavin brother》 The extensive discussions of user are caused on network.
South Korean TV soaps《It please answer 1988》It is a dark horse, although not broadcasted in major video website, still by the beans of superelevation Valve scores and suitable mhkc, microblogging temperature, enters ten before list.
3rd, different weights is assigned between three modules
COMPREHENSIVE CALCULATING is carried out to these three modules, it can be deduced that the composite index of content temperature in a short time, inside Hold in bank content evaluation system, the formula that we use for：ScoreCB=∑ KjScorej
Embodiment 2
Another movie and television contents Valuation Method is present embodiments provided, assesses the classical content valency in long period Value.Specially on the basis of flow shown in Fig. 1, increase obtains user and investigates module and the respective index knot of Specialist Research module Fruit, and counted when calculating the composite index of the movie and television contents temperature according to above-mentioned formula.
By the data that content bank content evaluation system is grabbed constantly precipitate, therefore, weigh relatively long The classical of content in time equally also has sufficient data qualification.In this part, and combine the number of separate sources According to feature, the result of comprehensive text analyzing, algorithm design is carried out.Also, the classical assessment in view of content needs necessarily Evaluate threshold, in this part, we have carried out more further screening to data source, with ensure the authority of data, Reliability.
1st, for full medium audience module
In full medium audience part, including the data such as video website click volume, digital television on-demand amount, live audience ratings. Based on the thought that full medium audience index is calculated under former scene, three kinds of data are converted, and adds up.
(1) video website click volume
Intraday broadcasting growth pattern is chosen during different from weighing the temperature in the short time, at this moment primary concern is that will After all the elements are with unified designation number, its long-term performance is weighed.
Therefore, we take single equal playback volume of website collection this data as leading indicator.
In the formula：
Total playback volume of certain content that vv refers in a certain video website.
N refers to the content and broadcasted altogether in how many individual video websites.
X is the collection number of the content.
500000 be that the index is converted to the divisor selected by reasonable interval.
The single equal playback volume of website collection calculated, due to having unified standard to all the elements, therefore comparativity is stronger.I.e. It is a new content to make, but what is considered is the equal playback volume of collection, therefore, such as《Wonderful work is said》、《Crown Princess promotes note》Deng as The Data Representation of content will not also compare《Happy base camp》It is poor that this content-data for having broadcasted 10 years shows, and can present on the contrary Go out stronger situation.
(2) digital television on-demand amount
Similar, this data of single equal playback volume of operation platform collection are taken as leading indicator.
In the formula：
Total playback volume of certain content that vv refers on a certain digital TV platform.
N refers to the content and broadcasted altogether on how many individual digital TV platforms.
X is the collection number of the content.
8000 be that the index is converted to the divisor selected by reasonable interval.
(3) to live audience rating data
The formula that audience rating data is scaled to index is：
Score=20000 × average viewership
Conversion thought based on this part, by this computing, audience rating data is converted to and video website, numeral electricity Treat as the numerical value in sample section.
Using average viewership, to try to achieve arithmetic mean of instantaneous value to each phase audience ratings.Still multiplier is used as using 2000, will Data are converted to reasonable interval.
(4), it is necessary to calculate full medium audience index after three separate index numbers of calculating completion.
Calculated using following formula：
Score=∑s PiXi
The formula is that live audience ratings, digital television on-demand amount and video website click data are added up.Wherein Pi Refer to weight assignment, XiRefer to the respective score value of disparate modules.
For full media social activity public sentiment index, because current live TV is still maximum rating platform, weight is set For 50%；Video website weight is 35%；And digital television on-demand, look back function are less with respect to user, weight setting 15%.
The change of the following user situation according to each broadcast platform, this weight distribution can be adjusted at any time.
2nd, for full media social activity public sentiment module
(1) index of single platform is calculated
Public sentiment monitoring modular includes microblogging, bean cotyledon, Baidu's mhkc data etc., in this section in data, it is desirable to be able to find Evaluation situation of the leader of opinion for content.Simultaneously, it is contemplated that some programs green for a long time for having broadcasted the long period there may be Comment amount is excessive, the problem of so as to cause new content not to be found, uses for reference the average algorithm idea of Bayes, is new content people For weighting.
Microblogging is more popular platform, delivers that the threshold of content is low, and liveness is higher.And bean cotyledon delivers the threshold of film review Height is few with respect to number of users.Therefore, short-term content temperature such as calculated above is identical, and bean cotyledon and microblogging are separate computations, but based on system One original calculation formula：
In view of the authority of evaluation, all data of reptile and API accesses can't be chosen herein, but it is right first Data source carries out one layer of filtering.On microblogging, the original microblogging of microblogging intelligent user of the bean vermicelli more than 500 people is selected (to consider The microblogging to same content can be delivered repeatedly to everyone, microblogging is filtered herein, the microblogging sent with account Only random selection one)；On bean cotyledon, select the comment of user of the bean vermicelli more than 100 people (can be carried out by related API Implement).Baidu's mhkc not calculates in this part, because its content moisture is more.
Explained for the parameter in the formula：
The average mark that method common R=calculates, R calculation formula are：
aiRefer to the emotion tendency evaluation result of corresponding text.Result in view of emotion tendency is [0,1] section Interior value, if ai＞ 0.5 is then forward direction, on the contrary then be negative sense, if ai＞ 0.5 is then neutrality.(ai- 0.5) after × 10, front The factor of influence of text can by with (0,5] multiple amplify, and the factor of influence of negative text is then amplified by the multiple of [- 5,0]. Our purpose is the classical content of screening herein, therefore, takes different modes from calculating temperature above, improves reputation Influence.
Factor of influence refers to the diffusion of text.For microblogging text, the factor refers to transfer amount and the comment of microblogging The totalling of amount；To bean cotyledon short commentary, the factor refers to " the useful number " of short commentary；Bean cotyledon length is commented, the factor refers to the long " 10* commented Reply number+useful number ".
N=voter turnouts, the account for participating in comment is controlled herein, namely the process screening being mentioned above Intelligent and high-quality user afterwards.
M=enters the minimum comment number needed for ranking list, different for the m values required for microblogging and bean cotyledon.Due to microblogging Comment amount it is larger, participate in that comment number is more, and the m values of microblogging are 300000.And the m values of bean cotyledon are 10000.
The average of the current all the elements of C=, for microblogging and bean cotyledon, the C values drawn are also different.The C values of microblogging For 12.6, the C values of bean cotyledon are 18.7.
Z is converts the index to used multiplier in section, and to microblogging, the value is 40, and to bean cotyledon, the value is 30.
(2) full media social activity public sentiment index is calculated
Score=∑s PiXi
The formula is that microblogging, bean cotyledon are added up according to weight.Wherein PiRefer to weight assignment, XiRefer to disparate modules each Score value.
Because microblog users quantity is most, and Relative distribution is more balanced, therefore weight is 60%；Bean cotyledon number of users compared with It is few, but liveness is higher, and film review quality is high, it is 40% to set weight.
3rd, for full broadcasting media power module
(1) WEB websites report and wechat public number report data are calculated respectively
Full broadcasting media power module includes WEB websites report, wechat public's account news, in this section in data, it is desirable to Can Comprehensive Evaluation media for content report situation.Simultaneously, it is contemplated that some programs green for a long time for having broadcasted the long period Report amount is there may be, the problem of so as to cause new content not to be found, the average algorithm idea of Bayes is used for reference, in new Tolerate towards others for weighting.
The place different from wechat public number is reported in WEB websites, is that wechat public's account has an amount of reading data, and WEB Website does not have.But as it was noted above, we have carried out assignment to WEB websites according to the authority of website in itself.Report WEB websites Road and wechat public account report are separate computations, but based on unified original calculation formula：
Explained for the parameter in the formula：
The average mark that method common R=calculates, R calculation formula are：
aiRefer to the emotion tendency evaluation result of corresponding text.Result in view of emotion tendency is [0,1] section Interior value, if ai＞ 0.5 is then forward direction, on the contrary then be negative sense, if ai=0.5 is neutrality.(αi- 0.5) after × 10, front The factor of influence of text can by with (0,5] multiple amplify, and the factor of influence of negative text is then amplified by the multiple of [- 5,0]. Our purpose is the classical content of screening herein, therefore, takes different modes from calculating temperature above, improves reputation Influence.
Factor of influence refers to the diffusion of text.For WEB websites, the factor refer to we be based on website authority to The assignment gone out；To wechat public's account, the factor refers to the " log of article10Amount of reading ".
N=voter turnouts, the report record herein referred to.
M=enters the minimum report number needed for ranking list, and it is 20 to take m values.
The average of the current all the elements of C=, it is 8.7 and 8.4 that C values, which obtain, herein.
Z is arranged to 55 herein for the index is converted to used multiplier in section.
(2) full broadcasting media power index is calculated
Score=∑s PiXi
The formula is that WEB reports, wechat public number report are added up according to weight.Wherein PiRefer to weight assignment, XiRefer to The respective score value of disparate modules.
Two parts set same weight, are 50%.
4th, module and Specialist Research module are investigated for user
In user investigates module and Specialist Research, as described above, the mode of questionnaire is taken to carry out data acquisition.
In questionnaire investigation system, there is provided independent user management and task management module, can be directed to different appoint Business sets targetedly questionnaire, and particular community, the masses and expert of type are selected from Sample Storehouse.Popular, expert logs in Question and answer volume is filled out after account, content is given a mark, two modules obtain corresponding fraction feedback.After carrying out computing, this is drawn The index score of two modules.
5th, the weight of five modules is set
COMPREHENSIVE CALCULATINGs are carried out to this five modules, it can be deduced that the classical composite index of content in a long time, In content bank content evaluation system, formula that we use for：
ScoreCB=∑ KjScorej
ScoreCBFor the composite index of the movie and television contents temperature, KjRefer to weight assignment, ScorejAbove-mentioned each module is each Index score, i.e., full medium audience module, full media social activity public sentiment module, full broadcasting media power module, Specialist Research module, User investigates the index results of module, is each added up according to weight.
Because rating directly reflects the temperature of content out front, therefore, full medium audience index is assigned higher Weight is 30%；Public sentiment is the discussion situation of spectators, for broadcasting media force data, can more embody spectators to content Discussion enthusiasm, therefore, full media social activity public sentiment, the complete respective weight of broadcasting media power be 20%, 10%.To each module weight It is entered as being allocated according to spectators' temperature.
The present invention has the advantages that：
1st, design formula of the present invention, Various types of data is integrated according to weight, takes into account live, program request etc., social activity is flat The public praise of platform and media report are all included, get through multi-screen data, weigh rating performance using different weight synthesis, have It is comprehensive.
2nd, the present invention with reference to historical data, can be predicted by design specialist and user's investigation system before play-out, So as to the risk of participant in reduction industry, scheduling of resource is preferably carried out.
The sequencing of above example only for ease of describing, does not represent the quality of embodiment.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although The present invention is described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic； And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and Scope.

Claims (9)

  1. A kind of 1. movie and television contents Valuation Method, it is characterised in that including：
    Obtain the full medium audience module index results of movie and television contents to be assessed；
    Obtain the full media social activity public sentiment module index results of movie and television contents to be assessed；
    Obtain the full broadcasting media power module index results of movie and television contents to be assessed；
    To each module weight assignment；And
    The composite index of the movie and television contents temperature is calculated, is calculated as follows：
    ScoreCB=∑ KjScorej
    ScoreCBFor the composite index of the movie and television contents temperature, KjRefer to weight assignment, ScorejThe above-mentioned respective index of each module Score value.
  2. 2. movie and television contents Valuation Method according to claim 1, it is characterised in that methods described is for for a long time When interior movie and television contents value is assessed, in addition to obtain user and investigate module and the respective index knot of Specialist Research module Fruit, and counted when calculating the composite index of the movie and television contents temperature according to above-mentioned formula.
  3. 3. movie and television contents Valuation Method according to claim 1, it is characterised in that described to obtain in video display to be assessed The step of full medium audience module index results held, includes：To video website click volume, certain content is calculated using following formula Broadcasting growth pattern of all collection of dramas in video website：
    <mrow> <mi>s</mi> <mi>c</mi> <mi>o</mi> <mi>r</mi> <mi>e</mi> <mo>=</mo> <mfrac> <mrow> <msubsup> <mi>&amp;Sigma;</mi> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>n</mi> </msubsup> <mo>&amp;lsqb;</mo> <msub> <mi>vv</mi> <mi>i</mi> </msub> <mrow> <mo>(</mo> <mi>t</mi> <mo>)</mo> </mrow> <mo>-</mo> <msub> <mi>vv</mi> <mi>i</mi> </msub> <mrow> <mo>(</mo> <mi>t</mi> <mo>-</mo> <mn>1</mn> <mo>)</mo> </mrow> <mo>&amp;rsqb;</mo> </mrow> <mn>500000</mn> </mfrac> </mrow>
    To digital television on-demand amount, equation below is used：
    <mrow> <mi>s</mi> <mi>c</mi> <mi>o</mi> <mi>r</mi> <mi>e</mi> <mo>=</mo> <mfrac> <mrow> <msubsup> <mi>&amp;Sigma;</mi> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>n</mi> </msubsup> <mo>&amp;lsqb;</mo> <msub> <mi>vv</mi> <mi>i</mi> </msub> <mrow> <mo>(</mo> <mi>t</mi> <mo>)</mo> </mrow> <mo>-</mo> <msub> <mi>vv</mi> <mi>i</mi> </msub> <mrow> <mo>(</mo> <mi>t</mi> <mo>-</mo> <mn>1</mn> <mo>)</mo> </mrow> <mo>&amp;rsqb;</mo> </mrow> <mn>5000</mn> </mfrac> </mrow>
    Vv refers to the click volume of all collection of dramas of a certain content, and vv (t) is the click volume for calculating the same day, and vv (t-1) is previous It click volume, n are the quantity of the video website obtained,
    To live audience rating data, the formula that audience rating data is scaled to index is：
    Score=20000 × audience ratings
    Full medium audience index is calculated, is calculated using following formula：
    Score=Σ PiXi
    The formula is adds up to live audience ratings, digital television on-demand amount and video website click data, wherein PiRefer to weight Assignment, XiRefer to the respective score value of disparate modules, according to the change of the user situation of each broadcast platform, this weight distribution can be with It is adjusted at any time.
  4. 4. movie and television contents Valuation Method according to claim 1, it is characterised in that described to obtain in video display to be assessed The step of full media social activity public sentiment module index results held, includes：To the platform included in the full media social activity public sentiment module Calculated using equation below：
    αiRefer to the emotion tendency evaluation result of corresponding text, factor of influence refers to the diffusion of text, and n is crawlers The sum of all texts in the same day that can be grabbed, divisor Z are in order to which the index results for ensureing to calculate are in reasonable interval Interior institute's value,
    Full media social activity public sentiment module index results are calculated using following formula：
    Score=Σ PiXi
    Wherein PiRefer to weight assignment, XiRefer to the respective score value of different platform, become according to each social platform, the situation of media platform Change, weight sets and can adjusted at any time.
  5. 5. movie and television contents Valuation Method according to claim 1, it is characterised in that described to obtain in video display to be assessed The step of full broadcasting media power module index results held, includes：The platform included in the full broadcasting media power module is used Equation below calculates：
    αiRefer to the emotion tendency evaluation result of corresponding text, factor of influence refers to the diffusion of text, and n is crawlers The sum of all texts in the same day that can be grabbed, divisor Z are in order to which the index results for ensureing to calculate are in reasonable interval Interior institute's value,
    Full broadcasting media power module index results are calculated using following formula：
    Score=Σ PiXi
    Wherein PiRefer to weight assignment, XiRefer to the respective score value of different platform, become according to each social platform, the situation of media platform Change, weight sets and can adjusted at any time.
  6. 6. movie and television contents Valuation Method according to claim 2, it is characterised in that described to obtain shadow to be assessed Depending on content full medium audience module index results the step of include：To video website click volume, counted using following formula Calculate：
    <mrow> <mi>s</mi> <mi>c</mi> <mi>o</mi> <mi>r</mi> <mi>e</mi> <mo>=</mo> <mfrac> <mrow> <msubsup> <mo>&amp;Sigma;</mo> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>n</mi> </msubsup> <msub> <mi>vv</mi> <mi>i</mi> </msub> </mrow> <mrow> <mn>500000</mn> <mi>n</mi> <mi>x</mi> </mrow> </mfrac> </mrow>
    Total playback volume of certain content that vv refers in a certain video website, it is enterprising in how many individual video websites altogether that n refers to the content Row broadcasts, and x is the collection number of the content, and 500000 be that the index is converted into divisor selected by reasonable interval,
    To digital television on-demand amount, equation below is used：
    <mrow> <mi>s</mi> <mi>c</mi> <mi>o</mi> <mi>r</mi> <mi>e</mi> <mo>=</mo> <mfrac> <mrow> <msubsup> <mo>&amp;Sigma;</mo> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>n</mi> </msubsup> <msub> <mi>vv</mi> <mi>i</mi> </msub> </mrow> <mrow> <mn>8000</mn> <mi>n</mi> <mi>x</mi> </mrow> </mfrac> </mrow>
    Total playback volume of certain content that vv refers on a certain digital TV platform, n refer to the content altogether in how many individual DTVs Being broadcasted on platform, x is the collection number of the content, and 8000 is are converted to the index divisor selected by reasonable interval,
    To live audience rating data, equation below is used：
    Score=20000 × average viewership
    Full medium audience index is calculated, is calculated using following formula：
    Score=Σ PiXi
    The formula is adds up to live audience ratings, digital television on-demand amount and video website click data, wherein PiRefer to weight Assignment, XiRefer to the respective score value of disparate modules, according to the change of the user situation of each broadcast platform, this weight distribution can be with It is adjusted at any time.
  7. 7. movie and television contents Valuation Method according to claim 2, it is characterised in that described to obtain in video display to be assessed The step of full media social activity public sentiment module index results held, includes：The index of single platform is calculated：
    <mrow> <mi>S</mi> <mi>c</mi> <mi>o</mi> <mi>r</mi> <mi>e</mi> <mo>=</mo> <mi>Z</mi> <mo>&amp;times;</mo> <mfrac> <mrow> <mi>R</mi> <mi>n</mi> <mo>+</mo> <mi>C</mi> <mi>m</mi> </mrow> <mrow> <mi>n</mi> <mo>+</mo> <mi>m</mi> </mrow> </mfrac> </mrow>
    The average mark that method common R=calculates, R calculation formula are：
    aiReferring to the emotion tendency evaluation result of corresponding text, factor of influence refers to the diffusion of text, n=voter turnouts, M=enters the minimum comment number needed for ranking list, the average of the current all the elements of C=, and Z is to convert the index to section Multiplier used in interior,
    Full media social activity public sentiment module index results are calculated：
    Score=Σ PiXi
    Wherein PiRefer to weight assignment, XiRefer to the respective score value of different platform, become according to each social platform, the situation of media platform Change, weight sets and can adjusted at any time.
  8. 8. movie and television contents Valuation Method according to claim 2, it is characterised in that described to obtain in video display to be assessed The step of full broadcasting media power module index results held：The index of single platform is calculated：
    <mrow> <mi>S</mi> <mi>c</mi> <mi>o</mi> <mi>r</mi> <mi>e</mi> <mo>=</mo> <mi>Z</mi> <mo>&amp;times;</mo> <mfrac> <mrow> <mi>R</mi> <mi>n</mi> <mo>+</mo> <mi>C</mi> <mi>m</mi> </mrow> <mrow> <mi>n</mi> <mo>+</mo> <mi>m</mi> </mrow> </mfrac> </mrow>
    The average mark that method common R=calculates, R calculation formula are：
    aiReferring to the emotion tendency evaluation result of corresponding text, factor of influence refers to the diffusion of text, n=voter turnouts, Refer here to report record, m=enters the minimum comment number needed for ranking list, the average of the current all the elements of C=, Z For the index is converted to used multiplier in section,
    Full media social activity public sentiment module index results are calculated：
    Score=Σ PiXi
    Wherein PiRefer to weight assignment, XiRefer to the respective score value of different platform, become according to each social platform, the situation of media platform Change, weight sets and can adjusted at any time.
  9. 9. movie and television contents Valuation Method according to claim 1 or 2, it is characterised in that described to each module weight It is entered as being allocated according to spectators' temperature.
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