CN111048016A

CN111048016A - Product display method, device and system

Info

Publication number: CN111048016A
Application number: CN201811199069.6A
Authority: CN
Inventors: 张建宇; 申桢容
Original assignee: Midea Group Co Ltd; Guangdong Midea White Goods Technology Innovation Center Co Ltd
Current assignee: Midea Group Co Ltd; Guangdong Midea White Goods Technology Innovation Center Co Ltd
Priority date: 2018-10-15
Filing date: 2018-10-15
Publication date: 2020-04-21
Anticipated expiration: 2038-10-15
Also published as: WO2020077833A1; CN111048016B

Abstract

The embodiment of the invention provides a product display method, a device and a system, which comprises the following steps: controlling a display device to display a scene image for displaying display effects of products to be sold, wherein the scene image comprises a background image and at least one product element image, the background image is used for representing an environment background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode. The invention has the advantages of improving the product display visual experience and improving the user operation experience.

Description

Product display method, device and system

Technical Field

The embodiment of the invention relates to the technical field of multimedia display, in particular to a product display method, device and system.

Background

With the continuous development of computer technology, the transmission and communication of product information are increasingly dependent on multimedia hardware for display, in order to improve the product display effect and provide a flexible product display control mode, general multimedia display is usually spliced based on a plurality of displays, and a computer host or a server is used for simultaneously controlling the product display and the display content of the plurality of displays.

At present, the above scheme realizes the control of product display and display content based on multiple displays in the following ways: one method is that a plurality of display cards are arranged on a computer host or a server to be connected with a plurality of displays, and each display can be controlled and displays products respectively; the other method is to adopt a display copying technology, so that redundant display cards are not needed, and all displays can display the same product only by simple configuration in an operating system.

The scheme can only realize the display and control of products by multiple screens; meanwhile, according to the scheme, the adjustment of product display contents is realized through traditional input equipment such as a mouse and a keyboard, and the two display technologies cannot provide convenient visual and operation experience for a user.

Disclosure of Invention

The embodiment of the invention provides a product display method, a product display device and a product display system, which are used for solving the problems that only multiple screens can be respectively used for displaying and controlling products and the user operation experience is poor in the related art, so that the beneficial effects of improving the product display content and improving the user operation experience are achieved.

According to a first aspect of embodiments of the present invention, there is provided a product display method, including:

controlling a display device to display a scene image for displaying display effects of products to be sold, wherein the scene image comprises a background image and at least one product element image, the background image is used for representing an environment background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode;

and if the operation gesture of the user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture.

According to a second aspect of an embodiment of the present invention, there is provided a product display apparatus, comprising:

the display module is used for controlling the display device to display a scene image used for displaying the display effect of the products to be sold, the scene image comprises a background image and at least one product element image, the background image is used for representing an environment background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode;

and the control module is used for carrying out display control on the scene image on the display screen according to the operation gesture if the operation gesture of the user on the first display screen is detected.

According to a third aspect of embodiments of the present invention, there is provided a product display system, comprising a controller and a display device; wherein:

the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode;

the controller is respectively electrically connected with the first display screen and the second display screen and is used for controlling the display screens to display scene images for displaying the display effect of the products to be sold, the scene images comprise background images and at least one product element image, the background images are used for representing an environment background, and the product element images are used for representing the products to be sold and correspond to the products to be sold one by one; and the display control module is further used for carrying out display control on the scene image on the display screen according to the operation gesture if the operation gesture of the user on the first display screen is detected.

According to a third aspect of embodiments of the present invention, there is provided an electronic apparatus including:

at least one processor, at least one memory, a communication interface, and a bus; wherein the content of the first and second substances,

the processor, the memory and the communication interface complete mutual communication through the bus;

the memory stores program instructions executable by the processor, which are invoked by the processor to perform the product display method as in any one of the above embodiments.

According to a fourth aspect of embodiments of the present invention, there is provided a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the product presentation method as described in any one of the above embodiments.

The embodiment of the invention provides a product display method, a device and a system, wherein the method is based on a display device which is formed by at least one touch screen and at least one non-touch screen together, and realizes complete display of a scene image comprising an element image of a product to be sold and control of the element image of the product and the scene image. The invention solves the problems of single product display form and poor user operation experience in the related technology, and has the advantages of improving product display visual experience and improving user operation experience.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.

FIG. 1 is a schematic flow chart diagram illustrating a product display method according to an embodiment of the present invention;

FIG. 2 is a schematic flow chart illustrating a product displaying method according to another embodiment of the present invention;

FIG. 3 is a schematic flow chart of a product display method according to another embodiment of the present invention;

FIG. 4 is a schematic flow chart illustrating a product displaying method according to still another embodiment of the present invention;

FIG. 5 is a schematic structural diagram of a display device in the product display method according to an embodiment of the present invention;

FIG. 6 is a schematic diagram illustrating an effect of a display device in a product display method according to another embodiment of the present invention;

FIG. 7 is a schematic diagram illustrating an effect of an embodiment of a display control based on touch in the product display method according to the present invention;

FIG. 8 is a schematic diagram illustrating an effect of another embodiment of the display control based on touch in the product display method according to the present invention;

FIG. 9 is a schematic diagram illustrating an effect of a display control based on touch according to another embodiment of the product display method of the present invention;

FIG. 10 is a schematic diagram illustrating an effect of a display control based on touch according to another embodiment of the product display method of the present invention;

FIG. 11 is a schematic diagram of an embodiment of a display device according to the present invention;

FIG. 12 is a schematic diagram of another embodiment of the arrangement of the screens in the display device in the product display method according to the present invention;

FIG. 13 is a schematic diagram of another embodiment of the arrangement of the screens in the display device in the product display method according to the present invention;

FIG. 14 is a diagram illustrating another exemplary arrangement of screens of a display device according to the product display method of the present invention;

FIG. 15 is a schematic diagram illustrating another exemplary arrangement of screens in a display device according to the product display method of the present invention;

FIG. 16 is a diagram illustrating a configuration of screens of a display device according to still another embodiment of the product displaying method of the present invention;

FIG. 17 is a diagram illustrating another exemplary arrangement of screens of a display device according to the product display method of the present invention;

FIG. 18 is a schematic diagram illustrating another exemplary arrangement of screens in a display device according to the product display method of the present invention;

FIG. 19 is a diagram illustrating another exemplary arrangement of screens of a display device according to the product displaying method of the present invention;

FIG. 20 is a diagram illustrating another exemplary arrangement of screens of a display device according to the product displaying method of the present invention;

FIG. 21 is a diagram illustrating another exemplary arrangement of screens of a display device according to the product display method of the present invention;

FIG. 22 is a schematic diagram illustrating another exemplary arrangement of screens in a display device according to the product display method of the present invention;

FIG. 23 is a schematic structural diagram of an embodiment of a product display device according to the present invention;

FIG. 24 is a schematic structural diagram of a product display system according to an embodiment of the present invention;

FIG. 25 is a schematic structural view of another embodiment of the product display system of the present invention;

FIG. 26 is a schematic structural view of a product display system according to yet another embodiment of the present invention;

fig. 27 is a schematic physical structure diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The multi-screen display is to display the same or different pictures on a plurality of screens, and can realize splicing and combining a plurality of screen display contents into a complete large picture. In related art, multi-screen display is generally based on peripheral keyboard or mouse operations of a computer host or a server, for example, for multi-screen display with a split screen number of 6, 6 displays may be connected to the same host, and the 6 displays may respectively display a part of a picture, or the 6 displays may respectively display different pictures. The mouse and window may also be moved between screens.

However, in the current situation of rapid development of multimedia display technology, mature applications of virtual reality technology (VR), augmented reality technology (AR) and Mixed Reality (MR) for short are available everywhere, and in the conventional multi-screen display technology, only multiple screens can be used for respectively displaying and controlling products, and a user still needs to use, for example, a keyboard and a mouse as input devices to realize displaying and adjusting the products, so that the user is not provided with the experience improvement due to the current technology development.

In order to solve at least one technical problem, the invention provides a product display method, a device and a system, which are based on a display device composed of at least one touch screen and at least one non-touch screen, and are used for realizing complete display of a scene image comprising an element image of a product to be sold and control of the element image of the product and the scene image.

Fig. 1 is a schematic overall flow chart of a product display method according to an embodiment of the present invention. In its entirety, comprising:

s1, controlling a display device to display a scene image for displaying the display effect of the products to be sold, wherein the scene image comprises a background image and at least one product element image, the background image is used for representing an environment background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode;

s2, if the operation gesture of the user on the first display screen is detected, displaying and controlling the scene image on the display screen according to the operation gesture.

The product display method in this embodiment is to display the visual effect of the product for sale in a specific background image to the user. In the following, the product to be sold is taken as an electrical product for example: for example, when the images of the elements of the electrical products such as the bathroom heater, the washing machine, the intelligent toilet, the water heater and the like need to be displayed, the background image may be a scene image of the bathroom home, and the scene image of the bathroom home includes the image elements of the electrical products corresponding to the electrical products such as the bathroom heater, the washing machine, the intelligent toilet, the water heater and the like to be sold one by one; for another example, when the element images of the kitchen electrical products such as a microwave oven, a gas stove, a range hood, a dish washer, an electric cooker and the like need to be displayed, the background image can be a kitchen home decoration scene image, and the kitchen home decoration scene image comprises electrical product image elements which are in one-to-one correspondence with the electrical products such as the microwave oven, the gas stove, the range hood, the dish washer, the electric cooker and the like to be sold; for another example, when the elemental images of the living electrical products such as a television, an air purifier, a water dispenser, and an electric fan need to be displayed, the background image may be a living room home decoration scene image, and the living room home decoration scene image includes image elements of the electrical products corresponding to the electrical products such as the television, the air purifier, the water dispenser, and the electric fan to be sold one by one.

Further, as shown in fig. 5, the display device includes a first display module a01 and a second display module, the first display module a01 is a first display screen, the first display screen is a touch screen, the second display module includes at least one second display screen a02, and at least one of the second display screens a02 is a non-touch screen; the first display module A01 and the second display module are combined into a display screen A03 according to a preset combination mode.

In the embodiment, the scene image containing the product to be sold is displayed through the regular arrangement of the plurality of display modules. As shown in fig. 9, a plurality of display modules constitute the display screen jointly for show whole kitchen house ornamentation scene image, first display screen is arranged in the middle of, the left and right sides superposes respectively and sets up two second display screens, two second display screens on the left side are used for showing that kitchen house ornamentation scene image contains the subimage of juice extractor product element image, first display screen is used for showing that kitchen house ornamentation scene image contains the subimage of smoke ventilator, gas-cooker, dish washer product element image, two second display screens on the right side are used for showing that kitchen house ornamentation scene image contains the subimage of electric rice cooker product element image.

Still further, in this embodiment, by recognizing an operation gesture of a user on the first display screen and generating a detection signal according to the operation gesture, control over a scene image or a product element image displayed in the display screen is realized.

On the basis of any of the foregoing embodiments of the present invention, as shown in fig. 2, if an operation gesture of a user on the first display screen is detected, performing display control on a scene image on the display screen according to the operation gesture includes:

and S21, if the sliding operation of the user on the first display screen is detected, controlling the scene image displayed on the full screen of the display screen to move in the corresponding direction.

Illustratively, the user can realize that the whole kitchen home decoration scene image moves rightwards in the display screen through the right sliding operation of the first display screen in fig. 9, so as to realize the effect that the display scene image and the product element image are moved rightwards in the process of the display screen, as shown in fig. 4.

On the basis of any of the above embodiments of the present invention, as shown in fig. 3, there is provided a product display method, where the first display screen at least includes a scene selection area; correspondingly, if an operation gesture of a user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture includes:

s22, if the clicking operation of the user on the scene selection area is detected, selecting a target scene image corresponding to the target scene from a memory according to the target scene clicked by the user, and displaying the target scene image on the display screen in a full screen mode.

The first display screen is provided with a scene selection area, and a user can click a target scene contained in the scene selection area to realize full-screen display of a scene image corresponding to the target scene by the display screen. The household appliance is also taken as an example of a product to be sold: various bathroom home decoration scenes can be designed or matched in advance according to the color matching style, such as modern simple style, extremely simple Li, beach sea style and the like; various bathroom home decoration scenes can be designed or matched in advance according to the color matching style, such as French elegant style, rough natural style, rural style and the like; various living room scenes, such as the northern Europe style, the extremely simple style, the modern industry style, etc., may be pre-designed or collocated according to the color matching style.

On the basis of any of the above embodiments of the present invention, a product display method is provided, where the scene selection area at least includes a living room scene selection area, a kitchen scene selection area, a bedroom scene selection area, and a bathroom scene selection area, and each scene selection area further includes at least one target scene.

The household appliance is also taken as an example of a product to be sold: the living room scene selection area can be used for designing or matching various living room target scenes in advance according to the color matching style, such as a Nordic style, a simple style, a modern industrial style and the like; the kitchen scene selection area can be used for designing or matching various kitchen target scenes in advance according to the color matching style, such as a French elegant style, a rough natural style, a rural style and the like; the bedroom scene selection area can be used for designing or matching various bedroom target scenes in advance according to the color matching style, such as a modern simple style, a very simple Li and Gott style and the like; the bathroom scene selection area can pre-design or match with a plurality of bathroom target scenes according to the color matching style, such as modern simple style, extremely simple Li, beach sea style and the like.

On the basis of any of the above embodiments of the present invention, as shown in fig. 4, there is provided a product display method, the method further comprising:

s23, when a product element image is located in the first display screen, if the click operation of the user on the product element image is detected, displaying a close-up image of a product to be sold corresponding to the product element image on the first display screen, and displaying close-up images of other similar products on the second display screen respectively.

Illustratively, when a user clicks an image element of a range hood product in the first display screen in fig. 9, the first display screen displays a close-up image of the range hood product, and displays close-up images of other types of range hoods on sale in the second display screen on the right side, and the second display screen on the left side can be used for displaying specific parameter information or purchase point description and other information of the range hood product, which is not specifically limited herein, as shown in fig. 8.

On the basis of any one of the above embodiments of the present invention, there is provided a product display method, where if the second display screen is disposed on both sides of the first display screen, the method further includes:

and respectively displaying the close-up images of the other similar products on the second display screen on one side, and simultaneously displaying the parameter information corresponding to the product currently positioned in the first display screen on the second display screen on the other side.

Illustratively, when a user clicks on an image element of a range hood product in the first display screen in fig. 9, the first display screen displays a close-up image of the range hood product, displays close-up images of other types of range hoods on sale in the second display screen on the right side, and displays parameter information corresponding to the product currently located in the first display screen on the second display screen on the left side, as shown in fig. 9.

On the basis of any one of the above embodiments of the present invention, there is provided a product display method, where the first display screen at least further includes a product comparison functional area; correspondingly, if the second display screen is arranged on two sides of the first display screen, the method further comprises:

and if the clicking operation of the user on the product comparison functional area is detected, displaying the close-up image and the parameter information of other similar products on the second display screen on one side respectively, and simultaneously fixedly displaying the close-up image and the parameter information of the product to be sold on the second display screen on the other side.

The first display screen at least further comprises a product comparison functional area, for example, taking fig. 8 as an example, the first display screen displays a close-up image of the range hood product, when a user clicks the product comparison functional area in fig. 8, the close-up image and the parameter information of other range hoods of the same kind are displayed on the second display screen on the right side, and the close-up image and the parameter information of the product to be sold are fixedly displayed on the second display screen on the left side, as shown in fig. 10. When the user slides the first display screen and waits the operation, show on the second display screen of left side the close-up image and the parameter information of smoke ventilator can not change for the convenience of user carry on in real time like smoke ventilator and the comparison of smoke ventilator image and parameter of selling.

On the basis of any of the above embodiments of the present invention, there is provided a product display method, further including: and if the sliding operation of the user on the first display screen is detected, displaying close-up images of other similar products on the first display screen in sequence according to the arrangement sequence.

For example, taking fig. 8 as an example, if an operation of sliding right on the first display screen by the user is detected, a close-up image of the range hood originally placed on the left second display screen is displayed on the first display screen; if the user is detected to slide left on the first display screen, the close-up image of the range hood originally placed on the second display screen on the right side can be displayed on the first display screen

On the basis of any of the above embodiments of the present invention, there is provided a product display method, further including: and if the user clicking the close-up image on the first display screen is detected, displaying an expansion image for displaying the internal structure of the product on the first display screen.

Illustratively, taking a refrigerator product as an example, when a close-up image of a refrigerator to be sold is displayed on the first display screen, if the click operation of a user on the close-up image of the refrigerator on the first display screen is detected, the display of opening the internal structure of the door refrigerator is carried out.

On the basis of any of the above embodiments of the present invention, there is provided a product display method, further including: if the click operation of the user on the close-up image on the first display screen is detected, displaying a selling point selection area corresponding to a product on the first display screen, and displaying an introduction image and text or an introduction image corresponding to a target selling point clicked by the user on the second display screen after the click operation of the user on the selling point selection area is detected.

Taking an electric cooker product as an example, when a close-up image of an electric cooker to be sold is displayed on the first display screen, if a click operation of a user on the close-up image of the electric cooker on the first display screen is detected, a selling point selection area corresponding to the electric cooker to be sold is displayed on the first display screen, and the selling point selection area comprises the following buttons: identifying the type of the grains, and automatically selecting a heating program; automatic power-off protection; easy cleaning of wide pot edge, etc. When the clicking operation of the user on the 'identifying grain type and automatically selecting the heating program' is detected, the introduction pictures and texts or the introduction images corresponding to the 'identifying grain type and automatically selecting the heating program' related to the selling point are displayed on the second display screen.

On the basis of any of the above embodiments of the present invention, there is provided a product display method, further including: and if the rotation operation of the user on the close-up image on the first display screen is detected, synchronously displaying the close-up image corresponding to the product in the three-dimensional coordinate system on the first display screen according to the rotation direction of the rotation operation.

Still further, the user can realize the 360-degree watching of the product to be sold through the rotating operation of the close-up image on the first display screen, so that the user can obtain the appearance of the product to be sold and has all-round feeling.

On the basis of any one of the above embodiments of the present invention, there is provided a product display method, wherein the first display screen at least further includes a return operation area; accordingly, the method further comprises:

when the first display screen displays the close-up images of the other similar products, if the click operation of the user on the return operation area on the first display screen is detected, the scene image is updated by applying the product element images corresponding to the close-up images of the other similar products, and full-screen display is performed on the display screen.

The first display screen further comprises a return operation area, the range hood is taken as an example, when the first display screen displays a close-up image of the range hood with the model B for comparison of the range hood with the model A to be sold, if the click operation of a user on the return operation area is detected, the product element image corresponding to the range hood with the model B is used for replacing the product element image of the range hood with the model A in the current kitchen home decoration scene image, and the kitchen home decoration scene image obtained by replacing and updating is displayed in the display screen in a full screen mode.

On the basis of any one of the above embodiments of the present invention, there is provided a product display method, wherein the close-up image is the same as the actual size of the corresponding product.

When the size of the display screen is large enough during product display, in order to bring the best visual experience to users, the close-up image of the product to be sold or the comparison product can be set to be the same as the real size of the actual product.

On the basis of any one of the above embodiments of the present invention, there is provided a product display method, wherein the first display screen at least includes a product selection area; correspondingly, if an operation gesture of a user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture includes:

and if the clicking operation of the user on the product selection area is detected, selecting close-up images and parameter information of a plurality of products corresponding to the target product category from a memory according to the target product category clicked by the user, and displaying the close-up images and the parameter information on the first display screen and the second display screen respectively.

Wherein, first display screen still includes the product selection district, still takes electrical product as an example, includes in the product selection district: the method comprises the steps that the categories of a plurality of target products such as an electric cooker, a water heater, a television, a refrigerator and a water heater are selected, when a user clicks the product category of the refrigerator in a first display screen product selection area, close-up images and parameter information of a plurality of types of refrigerator products to be sold corresponding to the refrigerator product category are selected from a storage, and are respectively displayed on a first display screen and a second display screen

On the basis of any of the above embodiments of the present invention, there is provided a product display method, further including:

On the basis of any one of the above embodiments of the present invention, there is provided a product display method, wherein the first display screen at least includes a shopping cart functional area; correspondingly, if an operation gesture of a user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture includes:

and if the clicking operation of the user on the shopping cart functional area is detected, displaying a two-dimensional code image for scanning and paying all products in the shopping cart on the first display screen, and simultaneously displaying a close-up image of each product in the shopping cart and a two-dimensional code image for scanning and paying each product on each second display screen respectively.

Wherein the first display screen further comprises a shopping cart functional area, still taking electrical products as an example, for example, products currently included in a shopping cart comprise a model 0001 water heater, a model 0005 dishwasher and a model 0006 hot water kettle; when a user clicks a shopping cart functional area in the first display screen, a single two-dimensional code image for paying three products of a 0001 model water heater, a 0005 model dish washer and a 0006 model hot water kettle once is displayed on the first display screen, and the single two-dimensional code image is displayed on each second display screen respectively: the close-up image of a 0001 model water heater and the two-dimensional code image for paying the 0001 model water heater alone, the close-up image of a 0005 model dish washer and the two-dimensional code image for paying the 0005 model dish washer alone, the close-up image of a 0006 model hot water kettle and the two-dimensional code image for paying the 0006 model hot water kettle alone.

and if no operation of the user on the first display screen is detected within a preset time period, playing a preset advertisement image or advertisement image on the display screen.

For example, if no click or slide operation of the user on the first display screen is detected within 5 minutes, a preset advertisement image or advertisement image is played on the display screen to achieve the effect of fully utilizing the display screen.

On the basis of any of the above embodiments of the present invention, there is provided a product display method, wherein the combination method includes:

one said second display screen and said first display screen side by side forming said display screen; or

The two second display screens are respectively arranged on two sides of the first display screen side by side to form the display screens; or

The at least two second display screens are arranged on one side of the first display screen in a side-by-side or overlapping mode to form the display screens; or

The at least three second display screens are arranged on two sides of the first display screen in a side-by-side or overlapped mode respectively to form the display screens.

Further, as shown in fig. 11, the display screen is formed by one second display screen and the first display screen side by side, the second display screen may be disposed on the left side of the first display screen side by side or disposed on the right side of the first display screen side by side as needed, the specific left-right arrangement may be considered for the purpose of facilitating the use of the user, may be considered for the purpose of facilitating the convenience of the product display in a special application scene, and may also be considered from the viewpoint of saving economic cost and space, the combination manner of left-right arrangement is not particularly limited in the present embodiment, and in principle, various manners favorable for display and use may be adopted. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. An application scene displayed by a scene image of a product is taken as an example to explain a combination manner of the display module in the embodiment: the first display screen and the second display screen are arranged side by side to jointly form the display screen, the second display screen is arranged on the right side of the first display screen and is used for displaying a whole living room home decoration scene image to a user, the living room home decoration scene image sequentially comprises two electric appliance product element images, namely a television product element image and a cabinet air conditioner product element image from left to right, and the display of the whole living room home decoration scene image by the display screen is used for displaying the visual effect of various electric appliance products to be purchased by the user in a specific home decoration scene image. Further, in the initial state, the first display screen is used for displaying the sub-image containing the element image of the television product in the living room home decoration scene image, the second display screen is used for displaying the sub-image containing the element image of the cabinet air conditioner product in the living room home decoration scene image, and the two sub-images jointly form the whole living room home decoration scene image. Furthermore, the user realizes the effect that the whole living room home decoration scene image slides leftwards in the display screen by performing gesture operation on the first display screen to slide leftwards: moving the subimage containing the television product element image out of the display screen from the left frame of the first display screen, and moving the subimage containing the cabinet air conditioner product element image into the first display screen from the second display screen along the left frame of the second display screen; after the scene image moves to the left in the screen, the rightmost screen is not blank, and a part of the sub-image of the scene image is still displayed, except that the part of the sub-image is not displayed in the whole display screen at the beginning. Furthermore, the user can display the television product element image or the cabinet air conditioner product element image corresponding close-up image by the first display screen through clicking the television product element image or the cabinet air conditioner product element image displayed in the first display screen, and meanwhile, the second display screen can display the product parameters, selling point descriptions and/or other similar recommended model product images of the television or the cabinet air conditioner.

Further, as shown in fig. 12, two second display screens are respectively arranged on two sides of the first display screen side by side to form the display screens. The three display modules arranged in parallel can display contents in a right-to-left logic sequence, and can also display contents in a left-to-right logic sequence, the specific display logic can be considered for the purpose of facilitating the use of users, can be considered for the purpose of facilitating the display convenience of products in special application scenes, and can also be considered from the viewpoints of saving economic cost and saving space and field, the specific embodiment of the invention for displaying the logic sequence is not specially limited, and various modes which are beneficial to display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. An application scene displayed by a scene image of a product is taken as an example to explain a combination manner of the display module in the embodiment: first display screen and two second display screens set up side by side, constitute the display screen jointly, and wherein two second display screens set up side by side respectively the both sides of first display screen, the display screen is used for showing a whole piece of kitchen house ornamentation scene image to the user, include these three kinds of electrical apparatus product element images of dish washer product element image, smoke ventilator product element image and microwave oven product element image by left side to right side in proper order in the kitchen house ornamentation scene image, the display screen is right the demonstration of a whole piece of kitchen house ornamentation scene image is in order to show the visual effect of various electrical apparatus products that the user wants to purchase in concrete house ornamentation scene image to the user. Further, in the initial state, the second display screen on the left side is used for displaying the sub-image containing the dishwasher product element image in the kitchen home decoration scene image, the first display screen is used for displaying the sub-image containing the range hood product element image in the kitchen home decoration scene image, the second display screen on the right side is used for displaying the sub-image containing the microwave oven product element image in the kitchen home decoration scene image, and the three sub-images jointly form the whole kitchen home decoration scene image. Still further, the user realizes the effect that the whole kitchen home decoration scene image slides leftwards in the display screen by performing gesture operation on the first display screen to slide leftwards: moving the sub-image containing the dishwasher product element image out of the display screen from the left frame of the second display screen on the left; a sub-image containing the range hood product element image is moved along the left frame of the first display screen from the first display screen to the left second display screen; moving a sub-image containing the image of the product element of the microwave oven from the second display screen to the first display screen along the left frame of the right second display screen; after the scene image moves to the left in the screen, the rightmost screen is not blank, and a part of the sub-image of the scene image is still displayed, except that the part of the sub-image is not displayed in the whole display screen at the beginning. Furthermore, a user can display the corresponding close-up images of the dishwasher product element image, the range hood product element image or the microwave oven product element image by the first display screen through clicking the dishwasher product element image, the range hood product element image or the microwave oven product element image displayed in the first display screen, and meanwhile, the second display screen can display the product parameters, selling point descriptions and/or other similar recommended model product images of the dishwasher product element image, the range hood product element image or the microwave oven product element image.

Furthermore, at least two second display screens are arranged on one side of the first display screen in a side-by-side or overlapping mode to form the display screens. As shown in fig. 13, the two second display screens are arranged on the right side of the first display screen in a side-by-side manner, and together form the display screen. The two second display screens can be arranged on the left side of the first display screen side by side according to needs, and can also be arranged on the right side of the first display screen side by side, specific left-right arrangement can be considered for the purpose of facilitating use of a user, can be considered for the purpose of facilitating display convenience of a special application scene product, and can also be considered from the perspective of saving economic cost and space and field, a combination mode of left-right arrangement is not specially limited in the specific embodiment of the invention, and various modes which are beneficial to display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. As shown in fig. 14, the two second display screens are arranged on the right side of the first display screen in an overlapping manner, and together form the display screen. The at least two second display screens can be arranged on the left side of the first display screen in a superposed mode according to needs, and can also be arranged on the right side of the first display screen in a superposed mode, specific left-right arrangement can be considered for the purpose of facilitating use of users, the purpose of facilitating display convenience of products in special application scenes, and the angle of saving economic cost and space and field, and a left-right arrangement combination mode is not specially limited in the specific embodiment of the invention, and various modes which are beneficial to display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. As shown in fig. 15, 4 second display screens are arranged on the right side of the first display screen in a parallel and overlapping manner, the resolution of the first display screen is 4096 × 2160, the resolution of the second display screen is 1920 × 1080, and a rectangular display screen is formed by the first display screen and the second display screen. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 55 inches. An application scene displayed by a scene image of a product is taken as an example to explain a combination manner of the display module in the embodiment: first display screen and two second display screens set up side by side, constitute the display screen jointly, and wherein two second display screens set up side by side the right side of first display screen, display screen are used for showing a whole piece of kitchen house ornamentation scene image to the user, include these three kinds of electrical apparatus product element images of dish washer product element image, smoke ventilator product element image and microwave oven product element image by left side to right side in proper order in the kitchen house ornamentation scene image, the display screen is right the demonstration of a whole piece of kitchen house ornamentation scene image is in order to show the visual effect of various electrical apparatus products that the user wants to purchase in concrete house ornamentation scene image to the user. Further, in an initial state, the first display screen on the leftmost side is used for displaying the sub-image containing the dishwasher product element image in the kitchen home decoration scene image, the second display screen in the middle is used for displaying the sub-image containing the range hood product element image in the kitchen home decoration scene image, the second display screen on the right side is used for displaying the sub-image containing the microwave oven product element image in the kitchen home decoration scene image, and the three sub-images jointly form the whole kitchen home decoration scene image. Still further, the user realizes that the sub-image containing the dishwasher product element image moves out of the display screen from the left frame of the first display screen on the left side by performing a gesture operation on the first display screen in a left sliding mode; a sub-image containing the range hood product element image is moved from the first display screen to the left first display screen along the middle second display screen left frame; the sub-picture containing the image of the product elements of the microwave oven is moved along the left frame of the right second display screen from the right second display screen to the middle first display screen. Furthermore, a user can display the corresponding close-up images of the dishwasher product element image, the range hood product element image or the microwave oven product element image by the first display screen through clicking the dishwasher product element image, the range hood product element image or the microwave oven product element image displayed in the first display screen, and meanwhile, the second display screen can display the product parameters, selling point descriptions and/or other similar recommended model product images of the dishwasher product element image, the range hood product element image or the microwave oven product element image.

Furthermore, at least three second display screens are arranged on two sides of the first display screen in a side-by-side or overlapping mode respectively to form the display screens. As shown in fig. 16, the four second display screens are respectively disposed on two sides of the first display screen in a superimposed manner, so as to form the display screens. As shown in fig. 17, the four second display screens are respectively disposed on two sides of the first display screen in a side-by-side manner, so as to form the display screens. Of course, in addition to the arrangement shown in fig. 16 and 17, the second display screen may be arranged in a manner that one side is overlapped and the other side is arranged side by side. Meanwhile, the second display screen can be arranged on any side in a side-by-side and overlapping combination mode, the specific arrangement mode can be considered for the purpose of facilitating the use of users, the convenience for displaying products in special application scenes and the economic cost and space saving, and the arrangement combination mode is not specially limited in the specific embodiment of the invention, and various modes which are favorable for display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. In an embodiment of the present invention, as shown in fig. 18, 10 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two second display screens are stacked on the left side of the first display screen, the remaining 8 second display screens are stacked and arranged on the right side of the first display screen in a parallel and overlapping manner, a resolution of the first display screen is 3240 × 2160, a resolution of the second display screens is 1920 × 1080, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 55 inches. As shown in fig. 19, 10 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, two of the second display screens are disposed on the left side of the first display screen in an overlapping manner, the remaining 8 second display screens are disposed on the right side of the first display screen in an overlapping and side-by-side arrangement manner, the resolution of the first display screen is 3840 × 2160, the resolution of the second display screens is 1920 × 1080, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 46 inches. As shown in fig. 21, the 4 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two of the second display screens are overlapped on the left side of the first display screen, the other two display screens are overlapped on the right side of the first display screen, the resolution of the first display screen is 4096 × 2160, the resolution of the second display screen is 3840 × 2160, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 46 inches. As shown in fig. 20, the 4 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two of the second display screens are stacked on the left side of the first display screen, the other two display screens are stacked on the right side of the first display screen, the resolution of the first display screen is 4096 × 2160, the resolution of the second display screen is 1920 × 1080, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 55 inches. As shown in fig. 22, the 4 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two of the second display screens are stacked on the left side of the first display screen, the other two display screens are stacked on the right side of the first display screen, the resolution of the first display screen is 3840 × 2160, and the resolution of the second display screen is 1920 × 1080, so as to jointly form a rectangular display screen. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 46 inches. An application scene displayed by a scene image of a product is taken as an example to explain a combination manner of the display module in the embodiment: first display screen and four pieces of second display screen set up side by side, constitute the display screen jointly, and wherein two blocks of second display screen stack settings are in the both sides of first display screen, display screen are used for showing a whole piece of kitchen house ornamentation scene image to the user, include these three kinds of electrical apparatus product element images of dish washer product element image, smoke ventilator product element image and microwave oven product element image by left side to right side in proper order in the kitchen house ornamentation scene image, the display screen is right the demonstration of a whole piece of kitchen house ornamentation scene image is in the visual effect of specific house ornamentation scene image for the various electrical apparatus products that show the user and want to purchase to the user. Further, in an initial state, the two second display screens arranged on the leftmost side in an overlapping mode are used for displaying the sub-image containing the dishwasher product element image in the kitchen home decoration scene image, the first display screen in the middle is used for displaying the sub-image containing the range hood product element image in the kitchen home decoration scene image, the two second display screens arranged on the right side in an overlapping mode are used for displaying the sub-image containing the microwave oven product element image in the kitchen home decoration scene image, and the three sub-images form the whole kitchen home decoration scene image. Furthermore, the user realizes the effect that the whole living room home decoration scene image slides leftwards in the display screen by performing gesture operation on the first display screen to slide leftwards: a subimage containing the dishwasher product element image is moved out of the display screen from the left frame of the two second display screens arranged in a left-side superposition manner; a subimage containing the smoke exhaust ventilator product element image moves from the first display screen to two second display screens arranged in a left-side superposition mode along a left frame of the first display screen in the middle; sub-images containing the elemental images of the microwave oven products move from the two second display screens arranged on the right side in a superposed manner to the first display screen in the middle along the left frames of the two second display screens arranged on the right side in a superposed manner; after the scene image moves to the left in the screen, the rightmost screen is not blank, and a part of the sub-image of the scene image is still displayed, except that the part of the sub-image is not displayed in the whole display screen at the beginning. Furthermore, a user can click the dish washing machine product element image, the smoke exhaust ventilator product element image or the microwave oven product element image displayed in the first display screen to display the dish washing machine product element image, the smoke exhaust ventilator product element image or the microwave oven product element image, and meanwhile, the second display screen arranged on two sides in a superposition mode can display the dish washing machine product element image, the smoke exhaust ventilator product element image or the microwave oven product element image, product parameters, selling point descriptions and/or other similar recommended model product images.

On the basis of any of the above embodiments of the present invention, a product display method is provided, where the pixel densities of the second display screen and the first display screen are the same, or a difference between the pixel densities is smaller than a preset value.

In consideration of the consistency of the display effect and the specificity of the display scene, the first display screen and the second display screen which have the same pixel density or have the difference value smaller than the preset value are used for displaying the scene image in the embodiment. The greater the pixel density, i.e., the number of pixels per inch of screen, the more detailed the display. The pixel density PPI is calculated by a horizontal pixel, b a vertical pixel, c a screen size,

take the screen size units in inches as an example: the resolution was 4096 x 2160, the screen size (diagonal length) was 86 inches, and the calculated pixel density was approximately 54. In consideration of the consistency of the display effect and the specificity of the display scene, the first display screen and the second display screen which have the same pixel density or have the difference value smaller than the preset value are used for displaying the scene image in the embodiment. In addition, when the difference value of the pixel density is smaller than the preset value, the difference value does not bring visual difference, and the definition of the screen is the same for the user. For example, in this embodiment, the first display screen is a 86-inch screen, and the pixel density of the first display screen may be 51, 54 or 45, and the second display screen may be a 46-inch screen with a pixel density of 48, or may be a 55-inch screen with a pixel density of 40.

On the basis of any one of the embodiments of the present invention, there is provided a product displaying method, in which a display device is controlled to display a scene image for displaying an exhibition effect of a product to be sold, the method including:

and acquiring a recognition result of the face recognition of the user in the area adjacent to the display device by the camera, acquiring a corresponding scene image for displaying the display effect of the product to be sold according to the recognition result, and displaying the scene image on the display screen.

The camera can be a digital camera, a digital video camera or other intelligent terminals with shooting functions, the camera can also be arranged on any display screen, and the specific type and the setting mode are not particularly limited in the embodiment of the invention.

When a user enters a range close to a preset distance relative to a display device, a camera device acquires face information of the user, and performs face recognition on the user entering the preset distance range by using a face recognition algorithm, wherein the face recognition algorithm can adopt an algorithm of any relevant technology, and a specific embodiment of the invention is not particularly limited. The recognition result output by the image capturing device for face recognition may be the age of the user, emotional information of the user, the gender of the user, and the like, and the specific embodiment of the present invention is not particularly limited. And controlling the display to display different scene images of the products to be sold based on the recognition result.

Illustratively, when a user performs shopping in a visual experience scene, the camera device first acquires an identification result, and the control module controls the display screen to display a corresponding scene image according to the acquired identification result for the user to watch. For example, in the visual experience scene of home appliances and furniture purchase, young people mostly like home appliances and furniture with bright color matching and simple design, and old people mostly like wooden, leather furniture and dark color design. Similarly, the user may prefer different merchandise and scene selections under different genders and different emotions, and accordingly, the controller may reside in the above-described presentation of the corresponding scene image and/or text information for the user's recognition result.

and if the voice operation instruction of the user is detected, performing display control on the scene image on the display screen according to the voice operation instruction.

When the voice information sent by the user is collected, voice recognition is performed on the voice information by using a voice recognition algorithm, the voice recognition algorithm can adopt any algorithm of the related technology, and the specific embodiment of the invention is not particularly limited. The recognition result of performing voice recognition on the voice information may be a voice operation instruction of clicking a screen, a voice operation instruction of sliding a screen left, a voice operation instruction of sliding a screen right, a voice operation instruction of opening a shopping cart, a voice operation instruction of replacing a scene image of a product to be sold of a specified type, and the like, and a specific embodiment of the present invention is not particularly limited. And controlling the display to display different scene images of the products to be sold or adjusting the scene images of the products to be sold or the element images of the products to be sold based on the identification result.

Illustratively, in a visual experience scene of shopping by a user, a voice operation instruction corresponding to voice information sent by the user is firstly acquired, and a display screen is controlled to display a corresponding scene image for the user to watch according to the acquired voice operation instruction, or the scene image of a product to be sold or the element image of the product to be sold is adjusted. For example, when a voice command for replacing the european living room home decoration scene image is acquired in a visual experience scene of home appliance and furniture purchase, the european living room home decoration scene image in the display screen can be correspondingly displayed based on the voice command for replacing the european living room home decoration scene image.

Fig. 23 is a schematic view showing the overall structure of a product display device according to an embodiment of the present invention. In its entirety, comprising:

the display module A11 is used for controlling the display device to display a scene image for displaying the display effect of the products to be sold, wherein the scene image comprises a background image and at least one product element image, the background image is used for representing an environmental background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode;

the control module a12 is configured to, if an operation gesture of a user on the first display screen is detected, perform display control on a scene image on the display screen according to the operation gesture.

Fig. 24 is a schematic diagram showing the overall structure of a product display system according to an embodiment of the present invention. Overall, including controller a21 and display device a 22; wherein:

the display device a22 comprises a first display module a221 and a second display module; the display device a22 includes a first display module a221 and a second display module, where the first display module a221 is a first display screen, the first display screen is a touch screen, the second display module includes at least one second display screen a222, and at least one of the second display screens a222 is a non-touch screen; the first display module A221 and the second display module are combined into a display screen A23 according to a preset combination mode;

the controller A21 is respectively electrically connected with the first display screen and the second display screen, and is configured to control the display screen A23 to display a scene image for displaying display effects of products to be sold, where the scene image includes a background image and at least one product element image, the background image is used to represent an environmental background, and the product element image is used to represent each product to be sold and corresponds to each product to be sold one to one; and the display control module is further used for carrying out display control on the scene image of the A23 on the display screen according to the operation gesture if the operation gesture of the user on the first display screen is detected.

On the basis of any one of the above embodiments of the present invention, there is provided a product display system, wherein the combination manner includes:

Furthermore, at least two second display screens are arranged on one side of the first display screen in a side-by-side or overlapping mode to form the display screens. As shown in fig. 13, the two second display screens are arranged on the right side of the first display screen in a side-by-side manner, and together form the display screen. The two second display screens can be arranged on the left side of the first display screen side by side according to needs, and can also be arranged on the right side of the first display screen side by side, specific left-right arrangement can be considered for the purpose of facilitating use of a user, can be considered for the purpose of facilitating display convenience of a special application scene product, and can also be considered from the perspective of saving economic cost and space and field, a combination mode of left-right arrangement is not specially limited in the specific embodiment of the invention, and various modes which are beneficial to display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. As shown in fig. 11, the two second display screens are arranged on the right side of the first display screen in an overlapping manner, and together form the display screen. The at least two second display screens can be arranged on the left side of the first display screen in a superposed mode according to needs, and can also be arranged on the right side of the first display screen in a superposed mode, specific left-right arrangement can be considered for the purpose of facilitating use of users, the purpose of facilitating display convenience of products in special application scenes, and the angle of saving economic cost and space and field, and a left-right arrangement combination mode is not specially limited in the specific embodiment of the invention, and various modes which are beneficial to display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. As shown in fig. 15, 4 second display screens are arranged on the right side of the first display screen in a parallel and overlapping manner, the resolution of the first display screen is 4096 × 2160, the resolution of the second display screen is 1920 × 1080, and a rectangular display screen is formed by the first display screen and the second display screen. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 55 inches.

An application scene displayed by a scene image of a product is taken as an example to explain a combination manner of the display module in the embodiment: first display screen and two second display screens set up side by side, constitute the display screen jointly, and wherein two second display screens set up side by side the right side of first display screen, display screen are used for showing a whole piece of kitchen house ornamentation scene image to the user, include these three kinds of electrical apparatus product element images of dish washer product element image, smoke ventilator product element image and microwave oven product element image by left side to right side in proper order in the kitchen house ornamentation scene image, the display screen is right the demonstration of a whole piece of kitchen house ornamentation scene image is in order to show the visual effect of various electrical apparatus products that the user wants to purchase in concrete house ornamentation scene image to the user. Further, in an initial state, the first display screen on the leftmost side is used for displaying the sub-image containing the dishwasher product element image in the kitchen home decoration scene image, the second display screen in the middle is used for displaying the sub-image containing the range hood product element image in the kitchen home decoration scene image, the second display screen on the right side is used for displaying the sub-image containing the microwave oven product element image in the kitchen home decoration scene image, and the three sub-images jointly form the whole kitchen home decoration scene image. Still further, the user realizes that the sub-image containing the dishwasher product element image moves out of the display screen from the left frame of the first display screen on the left side by performing a gesture operation on the first display screen in a left sliding mode; a sub-image containing the range hood product element image is moved from the first display screen to the left first display screen along the middle second display screen left frame; the sub-picture containing the image of the product elements of the microwave oven is moved along the left frame of the right second display screen from the right second display screen to the middle first display screen. Furthermore, a user can display the corresponding close-up images of the dishwasher product element image, the range hood product element image or the microwave oven product element image by the first display screen through clicking the dishwasher product element image, the range hood product element image or the microwave oven product element image displayed in the first display screen, and meanwhile, the second display screen can display the product parameters, selling point descriptions and/or other similar recommended model product images of the dishwasher product element image, the range hood product element image or the microwave oven product element image.

Furthermore, at least three second display screens are arranged on two sides of the first display screen in a side-by-side or overlapping mode respectively to form the display screens. As shown in fig. 16, the four second display screens are respectively disposed on two sides of the first display screen in a superimposed manner, so as to form the display screens. As shown in fig. 17, the four second display screens are respectively disposed on two sides of the first display screen in a side-by-side manner, so as to form the display screens. Of course, in addition to the arrangement shown in fig. 16 and 17, the second display screen may be arranged in a manner that one side is overlapped and the other side is arranged side by side. Meanwhile, the second display screen can be arranged on any side in a side-by-side and overlapping combination mode, the specific arrangement mode can be considered for the purpose of facilitating the use of users, the convenience for displaying products in special application scenes and the economic cost and space saving, and the arrangement combination mode is not specially limited in the specific embodiment of the invention, and various modes which are favorable for display and use can be adopted in principle. No matter what kind of mode is adopted to arrange each display module, need to guarantee that the size of each display module suits, can make up into a complete display screen jointly. In an embodiment of the present invention, as shown in fig. 18, 10 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two second display screens are stacked on the left side of the first display screen, the remaining 8 second display screens are stacked and arranged on the right side of the first display screen in a parallel and overlapping manner, a resolution of the first display screen is 3240 × 2160, a resolution of the second display screens is 1920 × 1080, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 55 inches. As shown in fig. 19, 10 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, two of the second display screens are disposed on the left side of the first display screen in an overlapping manner, the remaining 8 second display screens are disposed on the right side of the first display screen in an overlapping and side-by-side arrangement manner, the resolution of the first display screen is 3840 × 2160, the resolution of the second display screens is 1920 × 1080, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 46 inches. As shown in fig. 21, the 4 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two of the second display screens are overlapped on the left side of the first display screen, the other two display screens are overlapped on the right side of the first display screen, the resolution of the first display screen is 4096 × 2160, the resolution of the second display screen is 3840 × 2160, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 46 inches. As shown in fig. 20, the 4 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two of the second display screens are stacked on the left side of the first display screen, the other two display screens are stacked on the right side of the first display screen, the resolution of the first display screen is 4096 × 2160, the resolution of the second display screen is 1920 × 1080, and a rectangular display screen is formed together. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 55 inches. As shown in fig. 22, the 4 second display screens are respectively disposed on two sides of the first display screen in a parallel and overlapping manner, wherein two of the second display screens are stacked on the left side of the first display screen, the other two display screens are stacked on the right side of the first display screen, the resolution of the first display screen is 3840 × 2160, and the resolution of the second display screen is 1920 × 1080, so as to jointly form a rectangular display screen. Wherein the size of the first display screen is 86 inches, and the size of the second display screen is 46 inches.

An application scene displayed by a scene image of a product is taken as an example to explain a combination manner of the display module in the embodiment: first display screen and four pieces of second display screen set up side by side, constitute the display screen jointly, and wherein two blocks of second display screen stack settings are in the both sides of first display screen, display screen are used for showing a whole piece of kitchen house ornamentation scene image to the user, include these three kinds of electrical apparatus product element images of dish washer product element image, smoke ventilator product element image and microwave oven product element image by left side to right side in proper order in the kitchen house ornamentation scene image, the display screen is right the demonstration of a whole piece of kitchen house ornamentation scene image is in the visual effect of specific house ornamentation scene image for the various electrical apparatus products that show the user and want to purchase to the user. Further, in an initial state, the two second display screens arranged on the leftmost side in an overlapping mode are used for displaying the sub-image containing the dishwasher product element image in the kitchen home decoration scene image, the first display screen in the middle is used for displaying the sub-image containing the range hood product element image in the kitchen home decoration scene image, the two second display screens arranged on the right side in an overlapping mode are used for displaying the sub-image containing the microwave oven product element image in the kitchen home decoration scene image, and the three sub-images form the whole kitchen home decoration scene image. Furthermore, the user realizes the effect that the whole living room home decoration scene image slides leftwards in the display screen by performing gesture operation on the first display screen to slide leftwards: a subimage containing the dishwasher product element image is moved out of the display screen from the left frame of the two second display screens arranged in a left-side superposition manner; a subimage containing the smoke exhaust ventilator product element image moves from the first display screen to two second display screens arranged in a left-side superposition mode along a left frame of the first display screen in the middle; sub-images containing the elemental images of the microwave oven products move from the two second display screens arranged on the right side in a superposed manner to the first display screen in the middle along the left frames of the two second display screens arranged on the right side in a superposed manner; after the scene image moves to the left in the screen, the rightmost screen is not blank, and a part of the sub-image of the scene image is still displayed, except that the part of the sub-image is not displayed in the whole display screen at the beginning. Furthermore, a user can click the dish washing machine product element image, the smoke exhaust ventilator product element image or the microwave oven product element image displayed in the first display screen to display the dish washing machine product element image, the smoke exhaust ventilator product element image or the microwave oven product element image, and meanwhile, the second display screen arranged on two sides in a superposition mode can display the dish washing machine product element image, the smoke exhaust ventilator product element image or the microwave oven product element image, product parameters, selling point descriptions and/or other similar recommended model product images.

On the basis of any of the above embodiments of the present invention, a product display system is provided, where the pixel densities of the second display screen and the first display screen are the same, or a difference between the pixel densities is smaller than a preset value.

As shown in fig. 25, on the basis of any of the above embodiments of the present invention, there is provided a product display system, further comprising:

the camera A24 is electrically connected with the controller A21 and is used for shooting a face image of a user in the area close to the display device A22;

the controller a21 is further configured to recognize the face image captured by the camera a24 to obtain a recognition result, and control the display screen a23 to display different scene images according to the recognition result.

The image capturing device can be a digital camera, a digital video camera or other intelligent terminals with a shooting function, and the image capturing device can also be placed on any display screen, and the specific type and setting mode are not specifically limited in the embodiments of the present invention.

On the basis of any one of the above embodiments of the present invention, there is provided a product display system, wherein the camera device is disposed above the first display screen.

The camera device is arranged above the first display screen, so that the camera device has wider image acquisition capability and conforms to the use habits of users.

On the basis of any of the above embodiments of the present invention, there is provided a product display system, as shown in fig. 26, further including:

a voice module A25 electrically connected with the controller A21 for detecting voice operation instructions of the user; accordingly, the number of the first and second electrodes,

the controller a21 is further configured to, if the voice module a25 detects a voice operation instruction of the user, perform display control on a scene image on the display screen a23 according to the voice operation instruction.

When the voice information sent by the user is collected, the voice module performs voice recognition on the voice information by using a voice recognition algorithm, the voice recognition algorithm can adopt any algorithm of the related technology, and the specific embodiment of the invention is not particularly limited. The recognition result of performing voice recognition on the voice information may be a voice operation instruction of clicking a screen, a voice operation instruction of sliding a screen left, a voice operation instruction of sliding a screen right, a voice operation instruction of opening a shopping cart, a voice operation instruction of replacing a scene image of a product to be sold of a specified type, and the like, and a specific embodiment of the present invention is not particularly limited. The controller controls the display to display different scene images of the products to be sold or adjusts the scene images of the products to be sold or the element images of the products to be sold based on the identification result.

Illustratively, in a visual experience scene of shopping by a user, the voice module first acquires a voice operation instruction corresponding to voice information sent by the user, and the controller controls the display screen to display a corresponding scene image for the user to watch or adjust a scene image of a product to be sold or an element image of the product to be sold according to the acquired voice operation instruction. For example, in a visual experience scene of home appliance and furniture purchase, when the voice module acquires a voice instruction for replacing the european living room home decoration scene image, the controller can correspondingly display the european living room home decoration scene image in the display screen based on the voice instruction for replacing the european living room home decoration scene image.

Fig. 27 is a schematic entity structure diagram of an electronic device according to an embodiment of the present invention, and as shown in fig. 27, the electronic device may include: a processor (processor)2710, a communication Interface 2720, a memory (memory)2730, and a communication bus 2740, wherein the processor 2710, the communication Interface 2720, and the memory 2730 communicate with each other through the communication bus 2740. The processor 2710 may invoke a computer program stored on the memory 2730 and executable on the processor 2710 to perform the transmission methods provided by the various embodiments described above, including, for example: controlling a display device to display a scene image for displaying display effects of products to be sold, wherein the scene image comprises a background image and at least one product element image, the background image is used for representing an environment background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode; and if the operation gesture of the user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture.

In addition, the logic instructions in the memory 2730 may be implemented in software functional units and stored in a computer readable storage medium when the logic instructions are sold or used as a stand-alone product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or make a contribution to the prior art, or may be implemented in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

Embodiments of the present invention further provide a non-transitory computer-readable storage medium, on which a computer program is stored, where the computer program is implemented to perform the transmission method provided in the foregoing embodiments when executed by a processor, and the method includes: controlling a display device to display a scene image for displaying display effects of products to be sold, wherein the scene image comprises a background image and at least one product element image, the background image is used for representing an environment background, and the product element image is used for representing each product to be sold and corresponds to each product to be sold one by one; the display device comprises a first display module and a second display module, wherein the first display module is a first display screen, the first display screen is a touch screen, the second display module comprises at least one second display screen, and at least one of the second display screens is a non-touch screen; the first display module and the second display module are combined into a display screen according to a preset combination mode; and if the operation gesture of the user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims

1. A method of product display, comprising:

2. The method according to claim 1, wherein if an operation gesture of a user on the first display screen is detected, performing display control on a scene image on the display screen according to the operation gesture includes:

and if the sliding operation of the user on the first display screen is detected, controlling the scene image displayed on the full screen of the display screen to move in the corresponding direction.

3. The method of claim 1, comprising at least a scene selection area on the first display screen; correspondingly, if an operation gesture of a user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture includes:

and if the clicking operation of the user on the scene selection area is detected, selecting a target scene image corresponding to the target scene from a memory according to the target scene clicked by the user, and displaying the target scene image on the display screen in a full screen mode.

4. The method of claim 3, wherein the scene selection areas comprise at least a living room scene selection area, a kitchen scene selection area, a bedroom scene selection area, and a bathroom scene selection area, and each scene selection area further comprises at least one target scene.

5. The method of claim 3, further comprising:

when a product element image is located in the first display screen, if the clicking operation of the user on the product element image is detected, displaying a close-up image of a product to be sold corresponding to the product element image on the first display screen, and respectively displaying close-up images of other similar products on the second display screen.

6. The method of claim 5, wherein if the second display screen is disposed on both sides of the first display screen, the method further comprises:

7. The method of claim 5, wherein the first display further comprises at least a product contrasting area; correspondingly, if the second display screen is arranged on two sides of the first display screen, the method further comprises:

8. The method of claim 5, further comprising:

if the sliding operation of the user on the first display screen is detected, displaying close-up images of the other similar products on the first display screen in sequence according to the arrangement sequence; or

If the user clicking the close-up image on the first display screen is detected, displaying an expanded image for displaying the internal structure of the product on the first display screen; or

If the user clicks the close-up image on the first display screen, displaying a selling point selection area corresponding to a product on the first display screen, and after the user clicks the selling point selection area, displaying an introduction image or a presentation image corresponding to a target selling point clicked by the user on the second display screen; or

And if the rotation operation of the user on the close-up image on the first display screen is detected, synchronously displaying the close-up image corresponding to the product in the three-dimensional coordinate system on the first display screen according to the rotation direction of the rotation operation.

9. The method of claim 5, wherein the first display screen further comprises at least a return operations area; accordingly, the method further comprises:

10. The method of claim 5, wherein the close-up image is the same as the actual size of the corresponding product.

11. The method of claim 1, comprising at least a product selection area on the first display screen; correspondingly, if an operation gesture of a user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture includes:

12. The method of claim 11, wherein the first display further comprises at least a product contrasting area; correspondingly, if the second display screen is arranged on two sides of the first display screen, the method further comprises:

13. The method of claim 11, further comprising:

if the sliding operation of the user on the first display screen is detected, displaying close-up images of the products on the first display screen in sequence according to the arrangement sequence; or

14. The method of claim 1, wherein the first display screen includes at least a shopping cart feature; correspondingly, if an operation gesture of a user on the first display screen is detected, performing display control on the scene image on the display screen according to the operation gesture includes:

15. The method of claim 1, further comprising:

16. The method of any one of claims 1 to 15, wherein the combining comprises:

17. The method of any one of claims 1 to 15, wherein the pixel densities of the second display screen and the first display screen are the same, or the difference between the pixel densities is less than a predetermined value.

18. The method according to any one of claims 1 to 15, wherein the controlling the display device to display the scene image for displaying the display effect of the products for sale comprises:

19. The method of any one of claims 1 to 15, further comprising:

20. A product display device, comprising:

21. A product display system, comprising a controller and a display device; wherein:

22. The system of claim 21, wherein the combination comprises:

23. The system of claim 21 or 22, wherein the pixel density of the second display screen is the same as the pixel density of the first display screen, or the difference between the pixel densities is less than a predetermined value.

24. The system of claim 21 or 22, further comprising:

the camera device is electrically connected with the controller and is used for shooting a face image of a user in the area close to the display device;

the controller is also used for identifying the face image shot by the camera device to obtain an identification result, and controlling the display screen to display different scene images according to the identification result.

25. The system of claim 24, wherein the camera is positioned above the first display screen.

26. The system of claim 21 or 22, further comprising:

the voice module is electrically connected with the controller and used for detecting a voice operation instruction of the user; accordingly, the number of the first and second electrodes,

the controller is further configured to perform display control on the scene image on the display screen according to the voice operation instruction if the voice module detects the voice operation instruction of the user.

27. An electronic device, comprising:

the memory stores program instructions executable by the processor, the processor calling the program instructions to perform the product display method of any one of claims 1 to 19.

28. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the product presentation method of any one of claims 1 to 19.