CN110909156A - Method and equipment for generating novel reading channel - Google Patents

Method and equipment for generating novel reading channel Download PDF

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CN110909156A
CN110909156A CN201911202314.9A CN201911202314A CN110909156A CN 110909156 A CN110909156 A CN 110909156A CN 201911202314 A CN201911202314 A CN 201911202314A CN 110909156 A CN110909156 A CN 110909156A
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novel
target
reading
presentation information
user
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罗小成
童小林
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Shanghai Lianshang Network Technology Co Ltd
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Shanghai Lianshang Network Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/34Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
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    • G06F16/335Filtering based on additional data, e.g. user or group profiles
    • GPHYSICS
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

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Abstract

The method and the device for generating the novel reading channel achieve the purposes of determining the target reading channel and the target presentation information displayed in the channel according to the reading behavior and the browsing data of the user by the network device, accurately pushing the reading channel and the presentation information to the user, loading the target reading channel pushed by the network device when the user opens the reading application, and displaying the target presentation information in the target reading channel, so that the starting time of opening the reading application is effectively utilized, the accurate display of the presentation information is performed on the user, and the viscosity and the experience degree of the user of the reading application are improved.

Description

Method and equipment for generating novel reading channel
Technical Field
The present application relates to the field of computers, and in particular, to a method and an apparatus for generating a novel reading channel.
Background
Currently, various electronic devices are continuously penetrated into the aspects of people's lives. Among them, due to portability, more and more users prefer to read books through electronic devices (such as mobile phones, PADs, etc.). The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading duration of the user are greatly improved, and the advertisement putting in the electronic book application undoubtedly can generate good putting effect because the electronic book application has a wide user group. In the existing electronic book applications, advertisement delivery is mostly realized in an open screen advertisement mode. For example, when a user opens an electronic book application, an open screen advertisement is launched in the opening process of the electronic application to attract the user to watch, but the open screen advertisement can only be launched in the opening process of the electronic book application, and the electronic book application is opened for a small number of times and is not repeatedly launched, so that the launching amount of the open screen advertisement is difficult to increase.
Disclosure of Invention
An object of the present application is to provide a method and an apparatus for generating a novel reading channel, so as to determine a target reading channel and target presentation information displayed in the channel according to reading behavior and browsing data of a user, so as to achieve the purpose of accurately pushing the reading channel and the presentation information to the user, thereby improving user viscosity and experience of reading applications.
According to an aspect of the present application, a method for generating a novel reading channel is provided, wherein the method is applied to a network device side, and the method includes:
acquiring novel reading behavior data and presentation information browsing data of a user in a preset time period;
determining the target novel type which the user likes to read according to the novel reading behavior data;
determining target presentation information according to the target novel type and the presentation information browsing data;
generating a target reading channel based on the target novel type, wherein the target reading channel comprises at least one target novel matched with the target novel type;
and sending the target reading channel and the target presentation information displayed in the target reading channel to the user equipment.
Further, in the above method for generating a novel reading channel at a network device, the determining target presentation information according to the target novel type and the presentation information browsing data includes:
acquiring at least one target novel corresponding to the target novel type;
determining a presentation information type based on the presentation information browsing data;
and generating target presentation information which the user likes to read based on the target novel and the presentation information type.
Further, in the above method for generating a novel reading channel at a network device, the determining target presentation information according to the target novel type and the presentation information browsing data includes:
reading resource information of at least one target novel corresponding to the target novel type is obtained;
determining a presentation information type based on the presentation information browsing data;
and generating target presentation information which the user likes to read based on the target novel, the reading resource information and the presentation information type.
Further, in the method for generating a novel reading channel at the network device side, the method further includes:
when a plurality of sub-novel types exist in the target novel types, at least one sub-target reading channel is generated under the target reading channel;
and adding at least one novel matched with the type of the sub novel in the sub target reading channel.
Further, in the method for generating a novel reading channel at the network device side, the method further includes:
receiving a novel viewing instruction sent by the user equipment, wherein the novel viewing instruction comprises a novel identifier corresponding to the target presentation information;
responding to the novel viewing instruction, adding the novel corresponding to the novel identification to a bookshelf of a reading application where the user is located, and acquiring content information of the novel corresponding to the novel identification;
and sending the content information of the novel and prompt information for indicating that the novel corresponding to the novel identification is added to the bookshelf to the user equipment.
According to another aspect of the present application, there is also provided a method for generating a novel reading channel, where the method is applied to a user equipment, and the method includes:
sending a novel reading channel request to the network device in response to detecting that the user opens the reading application;
receiving a target reading channel sent by network equipment and target presentation information displayed in the target reading channel;
and loading the target reading channel, and displaying the target presentation information in the target reading channel.
Further, in the method for generating a novel reading channel of the user equipment, the method further includes:
sending a novel viewing instruction to the network equipment in response to the interactive operation of viewing the target presentation information, wherein the novel viewing instruction comprises a novel identification corresponding to the target presentation information;
receiving content information of a novel corresponding to the novel identification and prompt information used for indicating that the novel is added to the bookshelf, wherein the content information is sent by the network equipment;
and displaying the content information and the prompt information of the novel in the reading application.
According to another aspect of the present application, there is also provided a computer readable medium having stored thereon computer readable instructions, which, when executed by a processor, cause the processor to implement the method of generating a novel reading channel as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for generating a novel reading channel on the user equipment side as described above.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for generating a novel reading channel on the network device side as described above.
Compared with the prior art, the method comprises the steps that the novel reading behavior data and the presentation information browsing data of a user in a preset time period are firstly obtained through network equipment, the target novel type which the user likes to read is determined according to the novel reading behavior data, and the target presentation information is determined according to the target novel type and the presentation information browsing data; then generating a target reading channel based on the target novel type, wherein the target reading channel comprises at least one target novel matched with the target novel type; and finally, the target reading channel and the target presentation information displayed in the target reading channel are sent to the user equipment, so that the user equipment responds to the situation that the reading application is opened by the user, sends a novel reading channel request to the network equipment, loads the target reading channel after receiving the target reading channel sent by the network equipment and the target presentation information displayed in the target reading channel, and displays the target presentation information in the target reading channel. The method and the device have the advantages that the target reading channel is determined and the target presentation information displayed in the channel is determined according to the reading behavior and the browsing data of the user by the network equipment, so that the reading channel and the presentation information are accurately pushed to the user, the target reading channel pushed by the network equipment can be loaded when the user opens the reading application, and the target presentation information is displayed in the target reading channel, so that the starting time for opening the reading application is effectively utilized, the presentation information is accurately displayed to the user, and the viscosity and the experience degree of the user of the reading application are improved.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates an interactive flow diagram of a method of generating a novel reading channel in accordance with an aspect of the subject application;
the same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
As shown in fig. 1, an interaction flow diagram of a method for generating a novel reading channel according to an aspect of the present application is applied to a process of loading a target reading channel corresponding to a user and target presentation information displayed in the target reading channel, which are pushed by a network device, when the user enters a reading application, and includes the user device and the network device. The generation method of the novel reading channel comprises the following steps: step S11, step S12, step S13, step S14, step S21, step S22, step S23, and step S24, which specifically includes the following steps:
in order to facilitate the user to load the reading channel corresponding to the novel type that the user likes to read and to display the presentation information that the user likes to read in the reading channel when the user opens the reading application, in step S11, the network device obtains the novel reading behavior data and the presentation information browsing data of the user in the preset time period. Here, the preset time period includes, but is not limited to, a week, a month, even several days, etc. in order to better understand the reading preference of the user in the reading application in different preset time periods, etc.
The novel reading behavior data includes, but is not limited to, the type of the novel read by the user in the reading application within a preset time period, the reading time of each novel, the payment condition for reading each novel, whether each novel read is added to the bookshelf or not, and novel search data, and the like, and the novel search data includes, but is not limited to, search keywords, such as novel names, novel authors, novel hotlists and traversal, history, military affairs, cities and other keywords related to the type, and all reading behavior data of the user in the reading application are reflected as comprehensively as possible. The browsing data of the presence information includes but is not limited to all browsing data which can reflect the browsing of the presence information by the user in the reading application as comprehensively as possible, such as the times of the user viewing the novel presence advertisement information, the purchasing behavior of the presence information, whether the display is complete, the type and the viewing mode of the viewed novel presence advertisement information, and the like.
Step S12, the network device determines the target novel type that the user likes to read according to the novel reading behavior data. For example, the novel reading behavior data of the user is used for reading military novel, clicking and viewing military-related novel presentation advertisements, purchasing paid members of the relevant military novel and the like, and the target novel type which the user likes to read can be determined to be the military type through analysis of the novel reading behavior data, so that the novel type which the user likes to read can be analyzed according to the novel reading behavior data.
And step S13, the network equipment determines target presentation information according to the target novel type and the presentation information browsing data. Here, the target presentation information includes, but is not limited to, novel recommendation information, third-party merchant advertisements, and the like, for example, the third-party merchant advertisements include, but is not limited to, novel offer information, novel limited chapter free information, novel related offline activity information, and the like, so that the target presentation information corresponds to a target novel type and presentation information browsing data that a user likes to read, and the curiosity of the user in viewing the target presentation information can be further motivated.
Step S14, the network device generates a target reading channel based on the target novel type, where the target reading channel includes at least one target novel matched with the target novel type, so as to display at least one target novel matched with the target novel type that the user likes to read in the target reading channel, so as to generate a personalized reading channel.
When the user opens the reading application, in order to effectively utilize the time period during which the user opens the reading application and avoid the boring waiting of the user during the period when the user opens the reading application, in step S21, the user device sends a novel reading channel request to the network device in response to detecting that the user opens the reading application, wherein the novel reading channel request includes the application account id of the user, so that the network device can search the reading channel of the user corresponding to the application account id and the presentation information displayed in the reading channel.
Step S15, the network device sends the target reading channel and the target presentation information shown in the target reading channel to the user equipment.
Step S22, the user equipment receives the target reading channel sent by the network equipment and the target presentation information displayed in the target reading channel;
step S23, the user equipment loads the target reading channel and displays the target presentation information in the target reading channel, so that when the user opens the reading application, the user equipment can directly load the target reading channel and display the target presentation information in the target reading channel.
Through the steps S11 to S15 and S21 to S23, the purpose of accurately pushing the reading channel and the presentation information to the user is achieved by determining the target reading channel and determining the target presentation information displayed in the channel according to the reading behavior and the browsing data of the user by the network device, and when the user opens the reading application, the target reading channel pushed by the network device can be loaded and the target presentation information is displayed in the target reading channel, so that the opening time of opening the reading application is effectively utilized, and the accurate presentation of the presentation information is also performed to the user, thereby improving the user viscosity and experience of the reading application.
In this embodiment, the step S13 determines the target presentation information according to the target novel type and the presentation information browsing data, and specifically includes:
acquiring at least one target novel corresponding to the target novel type;
determining a presentation information type based on the presentation information browsing data; here, the presentation information type is not only used to indicate a presentation form that the user likes, such as a picture form, a video form, a graphic form, and the like, analyzed through the user presentation information browsing data, but also includes a presentation size, such as a full screen, a half screen, and a bar-shaped frame in a middle top of a reading page.
And generating target presentation information which the user likes to read based on the target novel and the presentation information type.
For example, if the type of the target novel that the user likes to read is the military type, the step S13 obtains at least one target novel corresponding to the military type, for example, the obtained target novel corresponding to the military type are novel 1, novel 2, novel 3, … …, and novel N, where N is the number of the target novel; analyzing the presented information browsing data of the user in a preset time period in the reading application, and determining the type of the presented information which the user likes to read or browse, namely the type of the presented information, such as the image-text presented type; according to the target novel corresponding to the military type: novel 1, novel 2, novel 3, … …, novel N and the type of presence information the user likes to read or browse: the image-text presentation type is used for generating the target presentation information which is liked to be read by the user, so that the target presentation information which is liked to be read by the user is determined according to the target novel type which is liked to be read by the user and the browsed presentation information browsing data, the reading curiosity of the user is improved when the target presentation information can be subsequently displayed to the user according to the presentation information type which is liked to be read by the user, and the displayed target presentation information can be effectively browsed.
Next to the above embodiment of the present application, the step S13 determines the target presentation information according to the target novel type and the presentation information browsing data, and specifically includes:
reading resource information of at least one target novel corresponding to the target novel type is obtained; here, the reading resource information includes, but is not limited to, a cash red envelope/reading ticket, a member right for free reading of the entire novel, a member right for preferential purchase of a paid chapter, a member right for obtaining a reading qualification within a preset time limit, and an offline activity related to the novel.
Determining a presentation information type based on the presentation information browsing data;
and generating target presentation information which the user likes to read based on the target novel, the reading resource information and the presentation information type.
For example, if the target novel type that the user likes to read is the military type, the step S13 obtains the reading resource information of each novel of at least one target novel corresponding to the military type, for example, the obtained target novel corresponding to the military type are novel 1, novel 2, novel 3, … …, and novel N, where N is the number of target novel, then obtains the reading resource information of each target novel; analyzing the presented information browsing data of the user in a preset time period in the reading application, and determining the type of the presented information which the user likes to read or browse, namely the type of the presented information, such as the image-text presented type; according to the target novel corresponding to the military type: novel 1, novel 2, novel 3, … …, novel N, reading resource information corresponding to each target novel, and the type of the presentation information the user likes to read or browse: the image-text presentation type is generated, the target presentation information which the user likes to read is generated, so that the user can receive reading resource information of the novel carried in the target presentation information when viewing the target presentation information, reading authority/full-cost free reading authority and the like of a novel payment chapter or preferential purchasing members or free receiving of charge of a part of payment chapters of the novel displayed in the target presentation information are ensured through the reading resource information of the novel, the generated target presentation information is more biased to the reading preference of the user, the target presentation information can be displayed to the user subsequently according to the preferred presentation information type of the user, the chances of reading, browsing and purchasing the payment chapter and receiving the reading authority of the payment chapter of the target presentation information by the user are further improved, and the advertisement showing variable and the user paying rate in the target presentation information can be increased, user retention in the reading application is also increased.
The method for generating a novel reading channel provided in an embodiment of the present application further includes:
when a plurality of sub-novel types exist in the target novel types, at least one sub-target reading channel is generated under the target reading channel;
and adding at least one novel matched with the type of the sub novel in the sub target reading channel.
For example, if a target novel type that a user likes to read is a pass-through type, a plurality of novel types exist in the pass-through type, such as a body-through type, a soul-through type, a ancient-through type, an ancient-through type, and a national-through type; the network device generates a plurality of secondary sub-reading channels under the target reading channel corresponding to the traversing type, for example, sub-target reading channels corresponding to the wearing type, sub-target reading channels corresponding to the soul wearing type, sub-target reading channels corresponding to the ancient wearing type, and sub-target reading channels corresponding to the national style are respectively generated under the target reading channel of the traversing type; and adding novels matched with the corresponding types of the subtotals in each sub-target reading channel, for example, adding novels matched with the wearing type in the sub-target reading channel corresponding to the wearing type, adding novels matched with the soul wearing type in the sub-target reading channel corresponding to the soul wearing type, adding novels matched with the ancient wearing type in the ancient wearing type, adding novels matched with the ancient wearing type in the sub-target reading channel corresponding to the ancient wearing type and adding novels matched with the ancient wearing type in the sub-target reading channel corresponding to the national type, so as to generate more detailed sub-target reading channels under the target novels type when multiple sub-novels types exist in the target novels type, display of novels matched with different refined sub-novels types accurately, and generate reading channels step by step, to meet different reading requirements.
The method for generating a novel reading channel provided in an embodiment of the present application further includes:
when a user views target presentation information and wants to view and read the content of a novel corresponding to the target presentation information, the user performs an interactive operation on the target presentation information displayed in a target reading channel of the reading application, for example, performs an operation in a manner of clicking, double clicking or sliding on the target presentation information, and the user equipment sends a novel viewing instruction to the network equipment in response to the interactive operation for viewing the target presentation information, wherein the novel viewing instruction includes a novel identifier corresponding to the target presentation information.
And the network equipment receives a novel viewing instruction sent by the user equipment, wherein the novel viewing instruction comprises a novel identification corresponding to the target presentation information.
And the network equipment responds to the novel viewing instruction, adds the novel corresponding to the novel identification to a bookshelf of the reading application where the user is located, and acquires content information of the novel corresponding to the novel identification.
And the network equipment sends the content information of the novel and prompt information used for indicating that the novel corresponding to the novel identification is added to the bookshelf to the user equipment, so that a user at a subsequent user equipment end can view and read the content information of the corresponding novel in a novel reading page after viewing the prompt information used for indicating that the novel corresponding to the target presentation information viewed by the user in the target reading channel is added to the bookshelf.
The user equipment receives the content information of the novel corresponding to the novel identification and prompt information used for indicating that the novel is added to the bookshelf, wherein the content information is sent by the network equipment;
the user equipment displays the content information of the novel and the prompt information in the reading application, so that a user corresponding to the user equipment can prompt that the novel corresponding to the target presentation information viewed by the user in a target reading channel is added to a bookshelf through the prompt information, and can read the content information of the novel on a novel reading page or a sales detail page at any time, the target presentation information is recommended to the user, the content of the novel corresponding to the target presentation information can be pushed to the user, the reading requirement of the user on the novel corresponding to the target presentation information can be met, and the reading experience of the user and the user viscosity of the user in a reading application program are further improved.
According to another aspect of the present application, there is also provided a computer readable medium having stored thereon computer readable instructions, which, when executed by a processor, cause the processor to implement the method of generating a novel reading channel as described above.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for generating a novel reading channel on the network device side as described above.
Here, for details of each embodiment of the network device for generating the novel reading channel, reference may be made to corresponding parts of the above embodiment of the method for generating the novel reading channel on the network device side, and details are not described herein again.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for generating a novel reading channel on the user equipment side as described above.
Here, for details of each embodiment in the user equipment for generating the novel reading channel, reference may be made to corresponding parts of the embodiment of the method for generating the novel reading channel of the user equipment side, and details are not described herein again.
In summary, the method includes the steps that a network device firstly obtains novel reading behavior data and presentation information browsing data of a user in a preset time period, determines a target novel type which the user likes to read according to the novel reading behavior data, and determines target presentation information according to the target novel type and the presentation information browsing data; then generating a target reading channel based on the target novel type, wherein the target reading channel comprises at least one target novel matched with the target novel type; and finally, the target reading channel and the target presentation information displayed in the target reading channel are sent to the user equipment, so that the user equipment responds to the situation that the reading application is opened by the user, sends a novel reading channel request to the network equipment, loads the target reading channel after receiving the target reading channel sent by the network equipment and the target presentation information displayed in the target reading channel, and displays the target presentation information in the target reading channel. The method and the device have the advantages that the target reading channel is determined and the target presentation information displayed in the channel is determined according to the reading behavior and the browsing data of the user by the network equipment, so that the reading channel and the presentation information are accurately pushed to the user, the target reading channel pushed by the network equipment can be loaded when the user opens the reading application, and the target presentation information is displayed in the target reading channel, so that the starting time for opening the reading application is effectively utilized, the presentation information is accurately displayed to the user, and the viscosity and the experience degree of the user of the reading application are improved.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Program instructions which invoke the methods of the present application may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims (10)

1. A generation method of a novel reading channel is applied to a network equipment side, and the method comprises the following steps:
acquiring novel reading behavior data and presentation information browsing data of a user in a preset time period;
determining the target novel type which the user likes to read according to the novel reading behavior data;
determining target presentation information according to the target novel type and the presentation information browsing data;
generating a target reading channel based on the target novel type, wherein the target reading channel comprises at least one target novel matched with the target novel type;
and sending the target reading channel and the target presentation information displayed in the target reading channel to the user equipment.
2. The method of claim 1, wherein the determining target presence information from the target novel type and presence information browsing data comprises:
acquiring at least one target novel corresponding to the target novel type;
determining a presentation information type based on the presentation information browsing data;
and generating target presentation information which the user likes to read based on the target novel and the presentation information type.
3. The method of claim 1, wherein the determining target presence information from the target novel type and presence information browsing data comprises:
reading resource information of at least one target novel corresponding to the target novel type is obtained;
determining a presentation information type based on the presentation information browsing data;
and generating target presentation information which the user likes to read based on the target novel, the reading resource information and the presentation information type.
4. The method of any of claims 1-3, wherein the method further comprises:
when a plurality of sub-novel types exist in the target novel types, at least one sub-target reading channel is generated under the target reading channel;
and adding at least one novel matched with the type of the sub novel in the sub target reading channel.
5. The method of any of claims 1-4, wherein the method further comprises:
receiving a novel viewing instruction sent by the user equipment, wherein the novel viewing instruction comprises a novel identifier corresponding to the target presentation information;
responding to the novel viewing instruction, adding the novel corresponding to the novel identification to a bookshelf of a reading application where the user is located, and acquiring content information of the novel corresponding to the novel identification;
and sending the content information of the novel and prompt information for indicating that the novel corresponding to the novel identification is added to the bookshelf to the user equipment.
6. A generation method of a novel reading channel is applied to a user equipment side, and the method comprises the following steps:
sending a novel reading channel request to the network device in response to detecting that the user opens the reading application;
receiving a target reading channel sent by network equipment and target presentation information displayed in the target reading channel;
and loading the target reading channel, and displaying the target presentation information in the target reading channel.
7. The method of claim 6, wherein the method further comprises:
sending a novel viewing instruction to the network equipment in response to the interactive operation of viewing the target presentation information, wherein the novel viewing instruction comprises a novel identification corresponding to the target presentation information;
receiving content information of a novel corresponding to the novel identification and prompt information used for indicating that the novel is added to the bookshelf, wherein the content information is sent by the network equipment;
and displaying the content information and the prompt information of the novel in the reading application.
8. A computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the method of any one of claims 1 to 7.
9. A user equipment, wherein the network device comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
10. A network device, wherein the user equipment comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of claim 6 or 7.
CN201911202314.9A 2019-11-29 2019-11-29 Method and equipment for generating novel reading channel Pending CN110909156A (en)

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CN108196902A (en) * 2017-12-25 2018-06-22 上海连尚网络科技有限公司 For showing the method and apparatus for advertisement of spreading its tail
CN108596690A (en) * 2018-05-10 2018-09-28 苏州跃盟信息科技有限公司 A kind of advertisement processing method and device
CN109271225A (en) * 2018-09-19 2019-01-25 掌阅科技股份有限公司 Based on spread its tail page display method and the electronic equipment for reading application

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CN108596690A (en) * 2018-05-10 2018-09-28 苏州跃盟信息科技有限公司 A kind of advertisement processing method and device
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