CN110753252A - Method and device for controlling display and storage medium - Google Patents

Method and device for controlling display and storage medium Download PDF

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Publication number
CN110753252A
CN110753252A CN201910933362.9A CN201910933362A CN110753252A CN 110753252 A CN110753252 A CN 110753252A CN 201910933362 A CN201910933362 A CN 201910933362A CN 110753252 A CN110753252 A CN 110753252A
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China
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data
user
display screen
display
information
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CN201910933362.9A
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Chinese (zh)
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CN110753252B (en
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黄少华
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Lenovo Beijing Ltd
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Lenovo Beijing Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The embodiment of the application discloses a method and equipment for controlling display and a storage medium, wherein the method comprises the following steps: obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, the first specific area at least comprises a first display screen, and the first display screen displays first data; obtaining second information, wherein the second information is characterized in that the specific user enters a second specific area, and the second specific area at least comprises a second display screen; and controlling the second display screen to display second data, wherein the second data is data related to the first data.

Description

Method and device for controlling display and storage medium
Technical Field
The present application relates to control technologies, and in particular, to a method and apparatus for controlling display, and a storage medium.
Background
In the related art, to facilitate the promotion, display and transmission of multimedia information such as advertisements and company documents, two or more display screens are generally used in a certain area such as a building or an office building to display the displayed content. In consideration of portability of display control for a plurality of display screens, it is common to control the plurality of display screens to perform synchronous display of the same presentation content. And synchronously playing the same display content by the plurality of display screens. The content display mode is monotonous and tedious, the intelligent display characteristic of the display screen cannot be realized, and the watching experience of a user is poor.
Disclosure of Invention
In order to solve the existing technical problem, embodiments of the present application provide a method and an apparatus for controlling display, and a storage medium.
The technical scheme of the embodiment of the application is realized as follows:
the embodiment of the application provides a method for controlling display, which comprises the following steps:
obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, the first specific area at least comprises a first display screen, and the first display screen displays first data;
obtaining second information, wherein the second information is characterized in that the specific user enters a second specific area, and the second specific area at least comprises a second display screen;
and controlling the second display screen to display second data, wherein the second data is data related to the first data.
In the foregoing aspect, when the number of the specific users is two or more, the method further includes:
in case of obtaining second information characterizing the entry of respective specific users into a second specific area,
obtaining information characterizing that each specific user watches the second display screen;
obtaining second data of each specific user, wherein the second data are related to the first data displayed by the first display screen;
correspondingly, the controlling the second display screen to display the second data includes:
and controlling the second display screen to display the second data one by one or displaying the second data in a split screen mode.
In the above solution, in the case of obtaining information characterizing that each specific user views the second display screen, the method further includes:
obtaining a first parameter of each specific user, wherein the first parameter is characterized by the watching priority of each specific user;
controlling a second display screen to display each second data one by one according to the priority sequence; or controlling the second display screen to display the second data of each specific user by adopting a split-screen display state corresponding to the priority of each specific user; the split-screen display state adopted when the second data of the specific user with the high priority is displayed is different from the split-screen display state adopted when the second data of the specific user with the low priority is displayed.
In the foregoing aspect, when the number of the specific users is two or more, the method further includes:
in the case where information is obtained that characterizes the viewing of the second display screen by each particular user,
obtaining a second parameter of each specific user, wherein the second parameter is characterized by identity information of each specific user;
and controlling the second display screen to display the second data of each specific user at least based on the identity information of each specific user.
In the above scheme, the method further comprises:
and controlling the second display screen to display the second data of each specific user based on the identity information of each specific user and the first parameter of each specific user, wherein the first parameter is characterized by the viewing priority of each specific user.
In the foregoing solution, in the case of obtaining the first information, the method further includes:
obtaining third information, wherein the third information is characterized in that the specific user watches the first data displayed by the first display screen;
obtaining information characterizing a viewing duration of the first data displayed on the first display screen by the particular user;
when the viewing time period reaches a first threshold value,
and under the condition that information which is characterized in that a specific user entering a second specific area watches the second display screen is obtained, controlling the second display screen to display the second data.
In the above scheme, the method further comprises:
under the condition that the watching duration does not reach a first threshold value, adjusting the first data into third data, and controlling the first display screen to display the third data;
accordingly, the second display screen is controlled to display fourth data associated with the third data in a case where information characterizing that a specific user entering the second specific area views the second display screen is obtained.
In the above scheme, in the case that the viewing duration reaches the first threshold, the method further includes:
recording progress information of the first data viewed by the specific user through the first display screen;
in the case where information characterizing viewing of the second display screen by a particular user is obtained, the controlling the second display screen to display the second data includes:
taking the content corresponding to the progress information in the first data as a playing starting point;
and controlling the second display screen to start from the play starting point and continue to play the first data.
An embodiment of the present application further provides a device for controlling display, including:
the first obtaining unit is used for obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, and the first specific area at least comprises a first display screen;
the first control unit is used for controlling the first display screen to display first data;
a second obtaining unit, configured to obtain second information, where the second information is characterized in that the specific user enters a second specific area, and the second specific area at least includes a second display screen;
and the second control unit is used for controlling the second display screen to display second data, wherein the second data is data related to the first data.
The embodiment of the present application further provides a device for controlling display, which includes at least two display screens, a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of the method for controlling display when executing the program.
The embodiment of the application provides a method and equipment for controlling display and a storage medium, wherein the method comprises the following steps: obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, the first specific area at least comprises a first display screen, and the first display screen displays first data; obtaining second information, wherein the second information is characterized in that the specific user enters a second specific area, and the second specific area at least comprises a second display screen; and controlling the second display screen to display second data, wherein the second data is data related to the first data.
In the embodiment of the application, for the user, the user can watch the data which are related to each other in different areas, so that the watching experience of the user can be greatly improved, and the problem of poor user experience caused by synchronous playing of the same data is avoided. According to the actual area where the user is located, the promotion of the data to be promoted is carried out through the display screen in the area where the user is located, and the display mode of the promotion data is more intelligent.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a schematic flow chart illustrating an implementation of a first embodiment of a display control method provided in the present application;
fig. 2 is a schematic flow chart illustrating an implementation of a second embodiment of a control display method provided in the present application;
fig. 3 is a schematic flow chart illustrating an implementation of a third embodiment of a control display method provided in the present application;
fig. 4 is a schematic flow chart illustrating an implementation of a fourth embodiment of a control display method provided in the present application;
FIG. 5 is a schematic diagram of an application scenario provided by the present application;
FIG. 6 is a schematic diagram of a hardware configuration of an embodiment of a control display device provided in the present application;
fig. 7 is a schematic structural diagram of a control display device according to an embodiment of the present disclosure.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions in the embodiments of the present application will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application. In the present application, the embodiments and features of the embodiments may be arbitrarily combined with each other without conflict. The steps illustrated in the flow charts of the figures may be performed in a computer system such as a set of computer-executable instructions. Also, while a logical order is shown in the flow diagrams, in some cases, the steps shown or described may be performed in an order different than here.
The method for controlling display provided by the embodiment of the application can be realized by any equipment, device, instrument and system which can control display of display contents, such as a server and a control display device.
As shown in fig. 1, a first embodiment of a control display method provided by the present application includes:
step (S) 101: obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, the first specific area at least comprises a first display screen, and the first display screen displays first data;
s102: obtaining second information, wherein the second information is characterized in that the specific user enters a second specific area, and the second specific area at least comprises a second display screen;
s103: and controlling the second display screen to display second data, wherein the second data is data related to the first data.
It is understood that, in the foregoing solution, the first data and the second data may be regarded as data to be promoted, exhibited or advertised (referred to as data to be promoted for short), which may be images, videos, such as advertisements, company files, and the like. The particular user may be any reasonable user. The first specific area and the second specific area may be any reasonable areas (which are simply referred to as the first area and the second area), such as different floors of a building or an office building, such as different areas of the same floor. The first and second areas include at least one display screen for displaying data to be promoted, displayed or advertised.
In the embodiment of the application, when a specific user enters a first specific area, a first display screen in the first specific area displays first data, and when the specific user enters a second specific area, a second display screen in the second specific area is controlled to display data related to the first data. It will be appreciated that in the event that a user enters a second particular area, relative to information displayed by a first display within the first particular area, a display located within the second particular area-the second display may display data associated with information displayed by the first display. For the user, the user can view the data associated with each other in different areas, and as long as the user can view the same data in the related art, the viewing experience of the user can be greatly improved, and the user can view the data if the user wants to view the data in the area where the user is located. On the other hand, compare with the scheme of carrying out synchronous broadcast to same content through a plurality of display screens among the correlation technique, can be according to the actual region that the user is located, carry out the popularization of waiting to promote data through the display screen in the region that is located, this kind of display mode of promoting data is more intelligent, and shows between the different display screens and be associated data, can avoid because the problem that the user experience is poor that the same data of synchronous broadcast leads to.
It is to be understood that the first data and the second data are interrelated data, and the concept of the interrelated data may be: there is an association between the first data and the second data. For example, taking the data to be promoted, i.e. the first data and the second data are both advertisement videos, the first data and the second data are different advertisements or different parts of the same advertisement. In practical application, in the case of different advertisements, the first data and the second data are two advertisements belonging to the same type, such as advertisements belonging to cosmetics, advertisements belonging to living goods, and advertisements belonging to electronic products. Also, for example, advertisements pertaining to both male and female products, advertisements pertaining to both children's products, and the like. The data to be promoted, namely the first data and the second data are company files, and can be two different company files or different parts of the same company file. The situations that the first data and the second data have the relevance cannot be enumerated one by one, and all reasonable guesses and guesses fall into the technical scheme of the embodiment of the application.
In the solutions shown in applications S101 to S103, an application scene includes three or more regions, and each region includes at least one display screen, so that for a user, the region where the user does not enter does not need to display data to be promoted, thereby achieving targeted display and saving electric quantity.
The foregoing scheme is described by taking the first data and the second data as an example of advertisement videos, taking a few application scenarios as an example.
Scene 1: the user enters an area A, and a display screen A in the area A plays a lipstick advertisement; under the condition that the user A walks out of the area A and enters the area B, the display screen B in the area B is controlled to play the eye shadow advertisement, so that the user can conveniently watch the data to be promoted.
Scene 2: the user enters an area A, and a display screen A in the area A plays the first half part of the lipstick advertisement; when the user A leaves the area A, the advertisement of the lipstick advertisement is not completely played, and when the user A enters the area B, the display screen B in the control area B plays the rest lipstick advertisement which is not completely played, so that the user can conveniently and completely watch the to-be-promoted data.
In the above scenario, the display screens in different areas, which are accessed by the user, play the advertisements which are related to each other, so that the promotion of the data to be promoted can be effectively realized. For the user, the advertisement which is associated with each other can be watched in different areas, and the watching experience of the user can be greatly improved compared with the situation that the user can only watch the repeated advertisement in the related technology.
In the foregoing scheme, how to obtain the first and second information, that is, how to know the area entered by the user and which area to enter, may be implemented by the following scheme: at least one image acquisition device such as a camera is preset in each area, and identification information of the camera and information of the identification of the area where the camera is located are correspondingly stored. The cameras in different areas can acquire the appearance, such as body outline or face outline, of the user in the area where the cameras are located in real time. And collecting the appearance information of all users possibly appearing in each area in advance, and correspondingly storing the user identification information and the appearance information thereof. Acquiring body contour information of a user at a camera X positioned in an X area, matching the acquired information with prestored information, if the similarity between the acquired body contour information of the user and the stored body contour information of the user A is higher than a preset similarity threshold value such as 70 percent through matching, considering that the user acquired by the camera at the moment is the user A (equivalent to a scheme for identifying the user), determining that the camera acquired by the user A is positioned in the X area according to the corresponding relation between the stored camera identification and the area identification, and judging that the user A is positioned in the X area at the moment. According to the above, it can be known which area the user enters, and naturally, it can also be known from which area the user leaves and enters, that is, the movement track of the user. In the subsequent schemes, please refer to the above specifically for the process of obtaining the first and second information, and the description is not repeated. The user identification information refers to any information that can distinguish different users, such as names, work numbers, mobile phone numbers, identity card numbers and the like.
It can be understood that the solutions shown in S101 to S103, where the user is in a state that the user can view if the user wants to view the content displayed on the display screen in the area, whether the user is interested in the content displayed on the display screen in the area, and how to enable the display screen in the area where the user is located to display the content that the user is interested in, can be implemented by the following technical solutions of the embodiments of the present application. As shown in fig. 2:
s201: obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, the first specific area at least comprises a first display screen, and the first display screen displays first data;
s202: obtaining third information, wherein the third information is characterized in that the specific user watches the first data displayed by the first display screen;
it is determined whether the viewing duration has reached a first threshold,
if yes, go to step S203;
otherwise, executing S204;
s203: and under the condition that the watching duration reaches the first threshold value and the information which is characterized in that a specific user entering the second specific area watches the second display screen is obtained, controlling the second display screen to display second data related to the first data, and ending the process.
S204: under the condition that the watching duration does not reach the first threshold, adjusting the first data to be third data, controlling the first display screen to display the third data, and continuing to execute S205;
s205: and under the condition that the information which is characterized in that the specific user entering the second specific area watches the second display screen is obtained, controlling the second display screen to display fourth data related to the third data, and ending the process.
In S201 to S205, when a user enters a first area, it is identified whether the user views a display screen (first display screen) in the first area, if it is identified that the user views the display screen, it is also necessary to monitor a viewing time of data played by the user on the display screen, and when it is determined that the viewing time reaches a preset first threshold value, for example, 30S, it is determined that the user views data displayed on the display screen for a long time, and the user is interested in the displayed data, and when the user enters a second area, if it is detected that the user views a second display screen in the second area, the second display screen is controlled to display other data that the user is interested in. If the viewing duration is judged not to reach the first threshold value, the data displayed on the first display screen is considered to be uninterested by the user, the data displayed on the first display screen can be adjusted to be the data interesting to the user, and when the user views the second display screen in the second area, other interesting data of the user are displayed through the second display screen. The method and the device can ensure that the user can watch the data which are interested by the user through the display screen in the corresponding area in different areas, and can greatly improve the watching experience.
To facilitate implementation of the above scheme, the collection of attribute information may be performed in advance for each user that may appear in each area. The attribute information of the user may include user preferences, favorite data, job information of the user, gender of the user, and the like. And correspondingly recording the collected attribute information of the user and the identification information of the user. The user preference or preference data may be an advertisement that the user likes to view an electronic product category, or an advertisement that the user likes to be related to a cosmetic category, or the like. Based on the recorded information, under the condition that a certain user is not interested in the data displayed on the (first) display screen in the first area, the user can be identified by using the scheme for identifying the user, and the data displayed on the display screen can be timely adjusted according to the preference or favorite data of the user, so that the data which the user is interested in is observed in any area, the watching experience of the user is greatly improved, and the functional diversity of the control display device is highlighted.
It should be noted that the second data of each user may be data (see the foregoing description) associated with the data displayed on the first display screen, or may be data obtained by combining the data displayed on the first display screen with the preference and preference data of each user. If the data displayed on the first display screen is an advertisement of a website selling cosmetics, and the user a pays more attention to lipstick among a plurality of cosmetics, the second data of the user a may specifically be a lipstick advertisement or an advertisement of a website selling cosmetics such as lipstick.
In the above scheme, how to implement the scheme of whether the user views the display screen may be implemented by using the following descriptions: it should be understood by those skilled in the art that, in practical applications, if a user views content displayed on a display screen, a proportion of a face image of the user captured by a camera to the whole face image of the user is large, the camera may not capture the face image of the user under the condition that the user does not view the display screen, or the camera may capture the face image but the proportion of the captured face image to the whole face image is small. Based on this, in the foregoing scheme of the application, the camera is used to collect the facial image of the user, and it is determined whether the proportion of the collected facial image occupying the whole facial image of the user reaches a preset proportion threshold value, such as 60%, if so, it is identified that the user watches the display screen, and if not, it is identified that the user does not watch the display screen. When the user watches the display screen, a timer is started to calculate the watching time of the user, and the time is accumulated until the proportion of the facial image of the user, which is acquired by the camera and occupies the whole facial image of the user, is reduced to be below a proportion threshold value. In addition, whether the user watches the display screen or not can be identified according to the proportion of the pupils at the center of the eyeballs and/or the angle of the face when the user watches the display screen, and for a specific implementation process, reference is made to the existing relevant description, which is not repeated.
The foregoing scheme is described by taking the first data and the second data as an example of an advertisement video, and taking an application scenario as an example.
Scene 3: the method comprises the steps of identifying that a user enters an area A through a camera positioned in the area, identifying whether the user watches a display screen A in the area A, timing the time length of the user watching a lipstick advertisement played by the display screen A under the condition that the user watches the lipstick advertisement, and considering that the user A is interested in the lipstick advertisement under the condition that the watching time length reaches 30 s. And under the condition that the user A walks out of the area A and enters the area B, controlling the display screen B in the area B to play another lipstick advertisement. And under the condition that the user does not watch the clothes or the watching time length does not reach 30s, timely adjusting the data displayed on the display screen according to the preference or favorite data of the user, for example, playing the clothes advertisement preferred by the user, and controlling the display screen B in the area B to play another clothes advertisement under the condition that the user A leaves the area A and enters the area B.
In an optional embodiment, in the case that the viewing duration reaches a first threshold, the method further comprises: recording progress information of the first data viewed by the specific user through the first display screen; in the case where information characterizing viewing of the second display screen by a particular user is obtained, the controlling the second display screen to display the second data includes: taking the content corresponding to the progress information in the first data as a playing starting point; and controlling the second display screen to start from the play starting point and continue to play the first data. In this alternative, what amounts to playing the content played in the first display screen that the user has not viewed is played in the second display screen, so that the user can view the complete video content. As shown in scenario 4 below:
scene 4: the user enters the area A, the display screen A in the area A plays the lipstick advertisement, the watching process of the user on the display screen A in the area A is monitored, and once the proportion of the facial image of the user, which is collected through the camera, occupying the whole facial image of the user does not reach the proportion threshold value, the playing progress of the lipstick advertisement A at the moment is recorded, such as the 3 rd minute of the advertisement. When the user A leaves the area A, the advertisement of the lipstick advertisement is not completely played, and when the user A enters the area B, the user A is identified to watch the display screen B in the control area B, the lipstick advertisement is continuously played from the recorded playing progress such as the 3 rd minute of the advertisement, and the lipstick advertisement which is not completely played in the display screen A is played, so that the user can conveniently and completely watch the to-be-promoted data.
It should be understood by those skilled in the art that the number of (specific) users viewing the display screen in the embodiment of the present application may be one, or may be two or more. The foregoing scheme may be regarded as a scheme in which the first and second display screens display data for a single user, or may be regarded as a scheme in which data is displayed for each of a plurality of users. The scheme of how one display screen displays data of a plurality of users can be performed in the following one way or two ways.
As shown in figure 3 of the drawings,
the first method is as follows: in the case where the number of the specific users is two or more, the method further includes:
s301: under the condition that second information which is characterized in that each specific user enters a second specific area is obtained, information which is characterized in that each specific user watches the second display screen is obtained;
s302: obtaining second data of each specific user, wherein the second data are related to the first data displayed by the first display screen;
s303: and controlling the second display screen to display the second data one by one or displaying the second data in a split screen mode.
In S301 to S303, for a plurality of users who enter the second area and view the second display screen, the second data of each user may be displayed one by displaying the second data of each user on the second display screen. The second data of each user can be displayed in a split screen display mode, so that the second data of each user can be normally displayed, and each user can obtain good watching experience.
In an alternative embodiment, in the case of obtaining information characterizing the viewing of the second display screen by each particular user, the method further comprises: obtaining a first parameter of each specific user, wherein the first parameter is characterized by the watching priority of each specific user; controlling a second display screen to display each second data one by one according to the priority sequence; or controlling the second display screen to display the second data of each specific user by adopting a split-screen display state corresponding to the priority of each specific user; the split-screen display state adopted when the second data of the specific user with the high priority is displayed is different from the split-screen display state adopted when the second data of the specific user with the low priority is displayed. In this alternative, the display of the second data of the respective users is performed in accordance with the viewing priority order of the respective users. A scene in which the second data of each user is displayed one by one according to the priority order may be as shown in scene 5. The corresponding split-screen display status may be displayed according to the priority of each user as shown in scene 6.
In the example shown in fig. 5, three users are involved: user a, user B, and user C are examples. Whether three users are in the first zone or in the second zone,
scene 5: under the condition that three users all enter the same region D, the facial images of the users collected by the camera are used for identifying the sequence of the three users watching the display screen 1 in the region D. If user a watches display screen 1 earlier than user B, user B watches display screen 1 earlier than user C. The display screen 1 may be controlled to display the second data of each user in an order that is consistent with the order in which the user views the display screen 1, that is, in an order that the user a is first, then the user B is last, and then the user C is last. The display screen 1 can be controlled to display the second data of each user according to the sequence of the first user C, the second user B and the last user A, or the display screen 1 can be controlled to display the second data of each user according to the sequence of the first user B, the second user A and the last user C, or the second data of each user according to the sequence of the first user B, the second user C and the last user A, so that each user can obtain good viewing experience.
Scene 6: under the condition that three users all enter the same region D, the facial images of the users collected by the camera are used for identifying the sequence of the three users watching the display screen 1 in the region D. Dividing the display area of the display screen to obtain three sub-areas, keeping the number of the sub-areas divided consistent with the number of the display screen 1 watched by the user, and displaying the second data of each user through the corresponding sub-areas. The three sub-regions divided may be the same in area or different in area. The sizes of the contents displayed in the three divided sub-areas can be the same or different; different sub-areas have different split screen display states. In the scene, the second data of each user is preferably displayed in different split-screen display states, for example, according to the sequence of viewing the display screen 1, the area of the sub-region for displaying the second data of the user who views the front is larger than the area of the sub-region for displaying the second data of the user who views the back; the reverse is also possible. Or, the second data of the user who watches before is displayed in a larger font, and the second data of the user who watches after is displayed in a smaller font; the reverse is also possible. Or, a sub-region with a larger area is adopted for the second data of the previous user and a larger font is also adopted for the display font, and a sub-region with a smaller area is adopted for the second data of the subsequent user and a smaller font is also adopted for the display font.
In the foregoing scenario, the number of users viewing the display screen located in the same area may also be greater, and in this case, the second data of the users located in the groups may also be displayed in the order of the groups. If the number of users watching the display screens in the same area is 12, 4 groups are grouped according to the sequence of watching the display screens, each group has 3 users, and the users in the same group are also sequenced according to the sequence. And controlling the display screen to firstly play the second data of the user with the first time for watching the display screen in the 1 st group, then play the second data of the user with the second first time for watching the display screen in the 1 st group, and then play the second data of the user with the last time for watching the display screen in the 1 st group. After the 1 st packet is played, the 2 nd packet, the 3 rd packet and the 4 th packet are continuously played according to the rule of playing the 1 st packet. In addition, the playing can be performed for 3 persons in the 1 st group through different split-screen display states, the playing of the 3 persons in the 2 nd group is performed after the playing of the 1 st group is completed, and so on.
In the scene, the second data of each user is displayed one by one or displayed in a split screen mode, so that the second data of each user can be normally displayed, and each user can obtain good watching experience. It should be understood by those skilled in the art that the above scenarios are only specific examples, and in practical applications, the number of users viewing the display screen 1 may be more, and the sorting according to the priority order may also be more, and any reasonable guess or guess falls within the scope of the embodiments of the present application because it cannot be enumerated one by one.
As shown in fig. 4, the second method: in the case where the number of the specific users is two or more,
s401: under the condition that information which is characterized in that each specific user watches the second display screen is obtained, a second parameter of each specific user is obtained, wherein the second parameter is characterized in that identity information of each specific user;
s402: and controlling the second data to be displayed on the second display screen at least based on the identity information of each specific user.
In S401 and S402, for a plurality of users entering the second area and viewing the second display screen, the second display screen may display second data of each user based on identity information of each user. Therefore, the second data of each user can be normally displayed, and each user can obtain good viewing experience.
The identity information in the embodiment of the application can refer to the positions of the users, and the second data of each user is displayed one by one or displayed in different split-screen display states according to the positions of each user. For example, first displaying the second data of users with high job positions and then displaying users with low job positions; or first display the user with low position and then display the user with high position. For example, the second data of the user with a high job position is displayed in a large sub-area, and the second data of the user with a low job position is displayed in a small sub-area. The second data of the user with high position can be displayed by adopting a larger font, and the second data of the user with low position can be displayed by adopting a smaller font; the reverse is also possible. Or, the sub-region with a larger area is adopted for the second data of the user with a higher position and the display font is also adopted in a larger font, and the sub-region with a smaller area is adopted for the second data of the user with a lower position and the display font is also adopted in a smaller font.
The identity information may also refer to the gender of the user, and the second data of the user with female gender is displayed first, and then the second data of the user with male gender is displayed, or vice versa. The identity information may also refer to the age of the user, and preferably displays the second data of young and/or old people, and then displays the second data of young people. Alternatively, the sex and age may be combined, and the second data of girls or older women, the second data of boys or older men, the second data of girls and younger men, and the second data of boys and youngers may be displayed in advance.
The second data of the user with female gender and higher position is displayed firstly, then the second data of the user with female gender and lower position is displayed, then the second data of the user with male gender and higher position is displayed, and then the second data of the user with male gender and lower position is displayed.
Identity information may also refer to a role of a user in social division, such as students, workers, farmers, knowledge molecules, and the like. For example, in the case where a plurality of users view the same display screen, the second data of the user whose role is a student is displayed first, the second data of the user whose role is a knowledge molecule is displayed second, the second data of the user whose role is a worker is displayed second, and the second data of the user whose role is a farmer is displayed last.
Identity information may also refer to the role of the user in the division of the family, such as mother, father, child, (extra) grandparents, etc. For example, in the case where a plurality of users view the same display screen, the second data of the user whose role is child is displayed first, the second data of the user whose role is mother is displayed, the second data of the user whose role is father is displayed, and the second data of the user whose role is (out) grandparent is displayed last.
It is understood that the collection of information on the age of each user, the role of division of labor in society, the role in home, etc. may be collected and stored for use together with the collection of the preference and preference of the user. The above are only specific examples, in practical applications, different identity information may be used in a cross manner, and the second data of different users may also be displayed through different split-screen display states, or may also be displayed in a grouped manner. No matter which mode is adopted for displaying, the normal display of the second data of each user watching the display screen is realized, so that each user obtains good watching experience. Any other reasonable situation of identity information and reasonable one-by-one display and split screen display fall into the protection scope of the embodiment of the present application.
In an optional embodiment, the controlling the second display screen to display the second data of each specific user based on at least the identity information of each specific user includes: and controlling the second display screen to display the second data of each specific user based on the identity information of each specific user and the first parameter of each specific user, wherein the first parameter is characterized by the viewing priority of each specific user. In this optional embodiment, the second data of each user is displayed by combining the identity information of the user and the viewing priority of the user.
Taking the scene that the three users enter the same region D shown in fig. 5 as an example, the first weight parameter is assigned to the user a, the user B, and the user C according to the sequence of the viewing display screens of the three users, and the weight assigned to the user who views the display screen before is greater than the weight assigned to the user who views the display screen after. And distributing the second weight parameters according to the positions of the three users, adding the two weight parameters of each user to obtain three addition results, sorting the obtained addition results from large to small or from small to large, and displaying the second data of the three users one by one or displaying the second data in a split screen mode according to the sequence. For example, the user a is earlier than the user B is earlier than the user C in the sequence of viewing the display screen, the first weight parameter allocated to each user is that the first weight parameter of the user a is 0.5, the first weight parameter of the user B is 0.3, and the first weight parameter of the user C is 0.2. The position of the user a is higher than that of the user C and is earlier than that of the user B in the position height, the second weight parameter allocated to each user is that the second weight parameter of the user a is 0.7, the second weight parameter of the user B is 0.1, and the second weight parameter of the user C is 0.1. The distribution needs to adopt the principle that the sum of the first and second weight parameters of each user needs to be 1. The two weight parameters of each user are added up, the sequence of the user A (0.5+0.7 equals to 1.2), the sequence of the user B (0.3+0.1 equals to 0.4) and the sequence of the user C (0.2+0.1 equals to 0.3) are obtained according to the sequence from big to small, the second display screen is controlled to display the second data of the user A, then the second data of the user B and finally the second data of the user C, and therefore the second data of each user can be displayed normally.
It can be understood that, in the foregoing solutions, the second data of each user is displayed, and in addition, in consideration of the validity of the display resource, such as the display time and the display screen size, the second data of the target user may be displayed by selecting a part of target users from a plurality of users watching the display screen, and the second data of the non-target users is not displayed. Based on the partitioning of the identity information, the target user may be a user with a gender of women, a user with an age of children, a user with a social role of student, and/or a user with a family role of father. And selecting the users, and displaying the second data of each target user according to the sequence of watching the display screen or the factors of the positions and the like.
Those skilled in the art can understand that, in the embodiment of the present application, the scheme for displaying the second data of each user includes any other reasonable manner besides the above, and since it cannot be enumerated one by one, it is not always described. All reasonable ways fall within the scope of protection of the embodiments of the present application.
The present application also provides an embodiment of an apparatus for controlling display, as shown in fig. 7, including: a first obtaining unit 11, a first control unit 12, a second obtaining unit 13, a second control unit 14; wherein the content of the first and second substances,
a first obtaining unit 11, configured to obtain first information, where the first information is characterized that a specific user enters a first specific area, and the first specific area at least includes a first display screen;
the first control unit 12 is configured to control the first display screen to display first data;
a second obtaining unit 13, configured to obtain second information, where the second information is that the specific user enters a second specific area, and the second specific area at least includes a second display screen;
and a second control unit 14, configured to control the second display screen to display second data, where the second data is data associated with the first data.
In an optional embodiment, in a case that the number of the specific users is two or more, the second obtaining unit 13 is configured to obtain information that each specific user views the second display screen in a case that second information that each specific user enters the second specific area is obtained; obtaining second data of each specific user, wherein the second data are related to the first data displayed by the first display screen; correspondingly, the second control unit 14 is configured to control the second display screen to display the second data one by one, or display the second data in a split screen manner.
In an optional embodiment, the second obtaining unit 13 is configured to obtain a first parameter of each specific user, where the first parameter is characterized by a viewing priority of each specific user; correspondingly, the second control unit 14 is configured to control the second display screen to display the second data one by one according to the priority order; or controlling the second display screen to display the second data of each specific user by adopting a split-screen display state corresponding to the priority of each specific user; the split-screen display state adopted when the second data of the specific user with the high priority is displayed is different from the split-screen display state adopted when the second data of the specific user with the low priority is displayed.
In an optional embodiment, the second obtaining unit 13 is configured to obtain a second parameter of each specific user when the number of the specific users is two or more, where the second parameter is characterized by identity information of each specific user; the second control unit 14 is configured to control the second display screen to display the second data of each specific user based on at least the identity information of each specific user.
In an alternative embodiment, the second control unit 14 is configured to control the second display screen to display the second data of each specific user based on the identity information of each specific user and the first parameter of each specific user, the first parameter being characterized by the viewing priority of each specific user.
In an optional embodiment, the first obtaining unit 11 is configured to obtain third information, where the third information is indicative of the first data displayed on the first display screen being viewed by the specific user; obtaining information characterizing a viewing duration of the first data displayed on the first display screen by the particular user; correspondingly, the second control unit 14 is configured to control the second display screen to display the second data when the viewing duration reaches the first threshold.
In an optional embodiment, in a case that the viewing duration does not reach the first threshold, the first obtaining unit 11 is configured to adjust the first data to be third data, and correspondingly, the first control unit is configured to control the first display screen to display the third data. The second obtaining unit 13 is configured to obtain information that a specific user who is characterized as entering a second specific area views the second display screen, and the second control unit 14 is configured to control the second display screen to display fourth data associated with the third data.
In an optional embodiment, the first obtaining unit 11 is configured to record progress information of the first data viewed by the specific user through the first display screen; correspondingly, the second control unit 14 is further configured to use the content corresponding to the progress information in the first data as a playing starting point; and controlling the second display screen to start from the play starting point and continue to play the first data.
It is understood that the first obtaining Unit 11, the first control Unit 12, the second obtaining Unit 13, and the second control Unit 14 may be implemented by a Central Processing Unit (CPU), a Digital Signal Processor (DSP), a Micro Control Unit (MCU), or a Programmable Gate Array (FPGA) of a device for controlling display in practical application.
It should be noted that, in the device for controlling display according to the embodiment of the present application, since a principle of solving a problem of the device for controlling display is similar to that of the method for controlling display, both an implementation process and an implementation principle of the device for controlling display may be described by referring to the implementation process and the implementation principle of the method for controlling display, and repeated details are not repeated. The device for controlling display may comprise a front end and a back end, the front end comprising the aforementioned image acquisition device and a display screen, and the back end for performing relevant processing. The background identifies whether the user watches the display screen and identifies the user identification according to the acquired image information, and controls the display screen to display the second data of each user. The device for controlling display may also be only the background, and the image transmitted from the front end is used to identify whether the user watches the display screen and identify the user's identifier, and control the display screen to display the second data of each user.
An embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is configured to, when executed by a processor, perform at least the steps of the method shown in any one of fig. 1 to 5. The computer readable storage medium may be specifically a memory. The memory may be the memory 62 as shown in fig. 6.
The embodiment of the application also provides a terminal. Fig. 6 is a schematic hardware structure diagram of a device for controlling display according to an embodiment of the present application. As shown in fig. 6, the apparatus for controlling display includes: a communication component 63 for data transmission, at least one processor 61 and a memory 62 for storing computer programs capable of running on the processor 61. The various components in the device controlling the display are coupled together by a bus system 64. It will be appreciated that the bus system 64 is used to enable communications among the components. The bus system 64 includes a power bus, a control bus, and a status signal bus in addition to the data bus. For clarity of illustration, however, the various buses are labeled as bus system 64 in fig. 6.
Wherein the processor 61 executes the computer program to perform at least the steps of the method of any of fig. 1 to 5.
It will be appreciated that the memory 62 can be either volatile memory or nonvolatile memory, and can include both volatile and nonvolatile memory. Among them, the nonvolatile Memory may be a Read Only Memory (ROM), a Programmable Read Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a magnetic random access Memory (FRAM), a Flash Memory (Flash Memory), a magnetic surface Memory, an optical disk, or a Compact Disc Read-Only Memory (CD-ROM); the magnetic surface storage may be disk storage or tape storage. Volatile memory can be Random Access Memory (RAM), which acts as external cache memory. By way of illustration and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic Random Access Memory (SDRAM), Double Data Rate Synchronous Dynamic Random Access Memory (DDRSDRAM), Enhanced Synchronous Dynamic Random Access Memory (ESDRAM), Enhanced Synchronous Dynamic Random Access Memory (Enhanced DRAM), Synchronous Dynamic Random Access Memory (SLDRAM), Direct Memory (DRmb Access), and Random Access Memory (DRAM). The memory 62 described in embodiments herein is intended to comprise, without being limited to, these and any other suitable types of memory.
The method disclosed in the above embodiments of the present application may be applied to the processor 61, or implemented by the processor 61. The processor 61 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware or instructions in the form of software in the processor 61. The processor 61 described above may be a general purpose processor, a DSP, or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like. The processor 61 may implement or perform the methods, steps and logic blocks disclosed in the embodiments of the present application. A general purpose processor may be a microprocessor or any conventional processor or the like. The steps of the method disclosed in the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software modules may be located in a storage medium located in the memory 62, and the processor 61 reads the information in the memory 62 and performs the steps of the aforementioned method in conjunction with its hardware.
In an exemplary embodiment, the apparatus for controlling a display may be implemented by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), FPGAs, general purpose processors, controllers, MCUs, microprocessors (microprocessors), or other electronic components for performing the aforementioned method of controlling a display.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
Alternatively, the integrated units described above in the present application may be stored in a computer-readable storage medium if they are implemented in the form of software functional modules and sold or used as independent products. Based on such understanding, the technical solutions of the embodiments of the present application may be essentially implemented or portions thereof contributing to the prior art may be embodied in the form of a software product stored in a storage medium, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic or optical disk, or various other media that can store program code.
The methods disclosed in the several method embodiments provided in the present application may be combined arbitrarily without conflict to obtain new method embodiments.
Features disclosed in several of the product embodiments provided in the present application may be combined in any combination to yield new product embodiments without conflict.
The features disclosed in the several method or apparatus embodiments provided in the present application may be combined arbitrarily, without conflict, to arrive at new method embodiments or apparatus embodiments.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (10)

1. A method of controlling a display, comprising:
obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, the first specific area at least comprises a first display screen, and the first display screen displays first data;
obtaining second information, wherein the second information is characterized in that the specific user enters a second specific area, and the second specific area at least comprises a second display screen;
and controlling the second display screen to display second data, wherein the second data is data related to the first data.
2. The method of claim 1, in case the number of the specific users is two or more, the method further comprising:
in case of obtaining second information characterizing the entry of respective specific users into a second specific area,
obtaining information characterizing that each specific user watches the second display screen;
obtaining second data of each specific user, wherein the second data are related to the first data displayed by the first display screen;
correspondingly, the controlling the second display screen to display the second data includes:
and controlling the second display screen to display the second data one by one or displaying the second data in a split screen mode.
3. The method of claim 2, wherein in the event that information characterizing the viewing of the second display screen by each particular user is obtained, the method further comprises:
obtaining a first parameter of each specific user, wherein the first parameter is characterized by the watching priority of each specific user;
controlling a second display screen to display each second data one by one according to the priority sequence; or controlling the second display screen to display the second data of each specific user by adopting a split-screen display state corresponding to the priority of each specific user; the split-screen display state adopted when the second data of the specific user with the high priority is displayed is different from the split-screen display state adopted when the second data of the specific user with the low priority is displayed.
4. The method of claim 1, in case the number of the specific users is two or more, the method further comprising:
in the case where information is obtained that characterizes the viewing of the second display screen by each particular user,
obtaining a second parameter of each specific user, wherein the second parameter is characterized by identity information of each specific user;
and controlling the second display screen to display the second data of each specific user at least based on the identity information of each specific user.
5. The method of claim 4, further comprising:
and controlling the second display screen to display the second data of each specific user based on the identity information of each specific user and the first parameter of each specific user, wherein the first parameter is characterized by the viewing priority of each specific user.
6. The method of claim 1, in the case of obtaining first information, further comprising:
obtaining third information, wherein the third information is characterized in that the specific user watches the first data displayed by the first display screen;
obtaining information characterizing a viewing duration of the first data displayed on the first display screen by the particular user;
when the viewing time period reaches a first threshold value,
and under the condition that information which is characterized in that a specific user entering a second specific area watches the second display screen is obtained, controlling the second display screen to display the second data.
7. The method of claim 6, further comprising:
under the condition that the watching duration does not reach a first threshold value, adjusting the first data into third data, and controlling the first display screen to display the third data;
accordingly, the second display screen is controlled to display fourth data associated with the third data in a case where information characterizing that a specific user entering the second specific area views the second display screen is obtained.
8. The method of claim 6, in the event that the viewing duration reaches a first threshold, the method further comprising:
recording progress information of the first data viewed by the specific user through the first display screen;
in the case where information characterizing viewing of the second display screen by a particular user is obtained, the controlling the second display screen to display the second data includes:
taking the content corresponding to the progress information in the first data as a playing starting point;
and controlling the second display screen to start from the play starting point and continue to play the first data.
9. An apparatus for controlling a display, comprising:
the first obtaining unit is used for obtaining first information, wherein the first information is characterized in that a specific user enters a first specific area, and the first specific area at least comprises a first display screen;
the first control unit is used for controlling the first display screen to display first data;
a second obtaining unit, configured to obtain second information, where the second information is characterized in that the specific user enters a second specific area, and the second specific area at least includes a second display screen;
and the second control unit is used for controlling the second display screen to display second data, wherein the second data is data related to the first data.
10. An apparatus for controlling a display, comprising at least two display screens, a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the method according to any one of claims 1 to 8 when executing the program.
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