CN110111127A - A kind of elevator card display methods, device and equipment - Google Patents
A kind of elevator card display methods, device and equipment Download PDFInfo
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- CN110111127A CN110111127A CN201910242762.5A CN201910242762A CN110111127A CN 110111127 A CN110111127 A CN 110111127A CN 201910242762 A CN201910242762 A CN 201910242762A CN 110111127 A CN110111127 A CN 110111127A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The embodiment of the invention provides a kind of elevator card display methods, device and equipment, are related to New Media Technology field.This method comprises: obtaining the real-time character image in elevator；The number of person in real-time character image and the personalized sub-information of each personage are obtained using image recognition technology；Compatible advertisement therewith is shown in display screen according to personalized sub-information.The present invention shows corresponding advertisement type according to the quantity and personalized sub-information matching of boarding crowd, so that advertisement dispensing in elevator is had specific aim, improves the effect of publicity.
Description
Technical field
The present invention relates to New Media Technology fields, in particular to a kind of elevator card display methods, device and set
It is standby.
Background technique
Information dispensing has great value for popularization and publicity in commercial level.Especially in information-based height
In the mature present age, the channel that information is launched is various, and mode is various.Successful information, which launches often to play, gets twice the result with half the effort
Effect is vital commercial operation means.
Elevator card is a kind of emerging multimedia, and existing elevator card usually in elevator built-in display, broadcast by circulation
Preset ad content is put, however the advertisement broadcast information in current elevator is usually fixed dispensing or launches at random, for
Office block or the most user of apartment fixed seating daily, user can not be according to different users when taking elevator every time
Demand and individualized feature are targetedly played, and cause audience's attention rate low, advertisement delivery effect is poor.
Summary of the invention
In view of this, the embodiment of the present invention is designed to provide a kind of elevator card display methods, device and equipment, with
Improve the problem of elevator card is launched in the prior art.
The embodiment of the invention provides a kind of elevator card display methods, comprising:
Obtain the real-time character image in elevator；
The number of person in the real-time character image and the personalization of each personage are obtained using image recognition technology
Sub-information；
Compatible advertisement therewith is shown in display screen according to the personalized sub-information.
Preferably, the personalized sub-information includes: age, gender, height and facial characteristics.
Preferably, described to be believed according to the individual character beggar when number is greater than a people and is less than preset number in elevator
Breath shows compatible advertisement therewith in display screen, specifically:
The relationship between personage is analyzed by the personalized sub-information of each personage；Wherein, the relationship includes father and son, mother
Son, friend or lovers；
Compatible advertisement is selected according to the relationship, and shows the advertisement in display screen.
Preferably, when number is greater than preset number in elevator, then described to obtain the reality using image recognition technology
When character image in number of person and each personage personalized sub-information, specifically:
Obtain character image currently nearest from camera lens and its personalized sub-information.
Preferably, when number is greater than preset number in elevator, it is described according to the personalized sub-information in display screen
Middle display compatible advertisement therewith, specifically:
It receives to the personalized sub-information for being located at all people's object in elevator；
The weighted value of all personalized sub-informations is obtained according to preset weight calculation rule；
The display advertisement compatible with the maximum personalization sub-information of weighted value in display screen.
Preferably, the weight calculation rule specifically includes:
Different feature weight values is assigned for each personalized sub-information, counts the feature of each individual character beggar information
The sum of weighted value obtains the weighted value of personalized sub-information.
Preferably, further includes:
Store the personalized sub-information of personage and corresponding advertisement in elevator, with according to the personalized sub-information adaptively into
The secondary display of the corresponding advertisement of row.
The embodiment of the invention also provides a kind of elevator card display devices, comprising:
Image acquisition unit, for obtaining the real-time character image in elevator；
Image identification unit, for obtained using image recognition technology number of person in the real-time character image and
The personalized sub-information of each personage；
Advertisement presentation unit, for showing compatible advertisement therewith in display screen according to the personalized sub-information.
The embodiment of the invention also provides a kind of elevator cards to show equipment, comprising: for acquiring the real-time people in elevator
Image acquisition device, memory and the processor of object image, the processor and described image collector and the memory
It connects, is stored with computer program in the memory, the computer program can be executed by the processor, on realizing
The elevator card display methods stated.
Elevator card display methods provided by the invention receives crowd for different information, by acquisition elevator
Real-time character image obtains number of person and the personalized sub-information of each personage, by carrying out individual character according to obtained information
Change push, advertisement is launched according to different user demands and feature, improves the efficiency of advertisement dispensing.
To enable the above objects, features and advantages of the present invention to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is the flow diagram for the elevator card display methods that first embodiment of the invention provides.
Fig. 2 is the structural schematic diagram for the elevator card display device that second embodiment of the invention provides；
Fig. 3 is the structural schematic diagram that the elevator card that third embodiment of the invention provides shows equipment.
Icon: 201- image acquisition unit；202- image identification unit；203- advertisement presentation unit；300- elevator card
Show equipment；301- image collector；302- memory；303- processor.
Specific embodiment
Below in conjunction with attached drawing in the embodiment of the present invention, technical solution in the embodiment of the present invention carries out clear, complete
Ground description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Usually exist
The component of the embodiment of the present invention described and illustrated in attached drawing can be arranged and be designed with a variety of different configurations herein.Cause
This, is not intended to limit claimed invention to the detailed description of the embodiment of the present invention provided in the accompanying drawings below
Range, but it is merely representative of selected embodiment of the invention.Based on the embodiment of the present invention, those skilled in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall within the protection scope of the present invention.
It should also be noted that similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, does not then need that it is further defined and explained in subsequent attached drawing.Meanwhile of the invention
In description, term " first ", " second " etc. are only used for distinguishing description, are not understood to indicate or imply relative importance.
Refering to what is shown in Fig. 1, can be shown by elevator card the embodiment of the invention provides a kind of elevator card display methods
Show equipment to execute, more specifically, the one or more processors in equipment is shown to execute by the elevator card, and including
Following steps:
S101 obtains the real-time character image in elevator.
In the present embodiment, the elevator card shows that equipment can be tablet computer, advertisement machine etc., adopts with image
Storage, display and processor.Wherein, described image collector can acquire the real-time character image in elevator, the processing
Device can receive and identify information through described image collector, and match corresponding ad content and be sent to display.
In the present embodiment, when elevator user enters in elevator, image acquisition device acquires the character image in elevator.
Specifically, described image collector can be the equipment that camera, video frequency collection card etc. have image information collecting function, installation
In in lift car, and it is connect in a wired or wireless manner with elevator internal control control equipment, it can be by being carried out to personage in elevator
Image or video acquisition obtain its real-time character image.Optionally, infrared inductor, sound inductor, radio frequency can be added to know
People information just assisted acquisition in the one or more pairs of elevators such as other electronic tag, the present invention is not specifically limited.
In a kind of specific embodiment, infrared inductor can be set different height in elevator, as people in elevator
When object triggers infrared inductor, so that it may determine the height of personage in elevator.
S102 obtains the number of person in the real-time character image and of each personage using image recognition technology
Property beggar's information.
In the present embodiment, using image recognition technology from the real-time character image obtain elevator in number of person
With character personality beggar information and count.
Wherein, the personalized sub-information can include: age, gender, height and facial characteristics.
In the present embodiment, the personalized sub-information can also be personage's physical characteristic, each section ratio of personage, people
Object location and positional relationship etc., the facial characteristics can be the information such as facial contour, face's fold and hair and eyes position
It sets, the information such as gaze-direction, the present invention is not specifically limited.
In a kind of specific embodiment, described image identification is executed by picture recognition module, picture recognition module benefit
The presence and statistics number of person that personage is judged with face searching algorithm, are scanned image to obtain image information, utilize figure
As the personalized sub-information of recognizer extraction personage, is further calculated and judged.
S103 shows compatible advertisement therewith according to the personalized sub-information in display screen.
In the present embodiment, by presetting matching algorithm, when receiving the judging result of personalized sub-information, from
It selects corresponding advertisement to be launched in advertising database, improves the specific aim that advertisement is launched.
On the basis of first embodiment of the invention, in a preferred embodiment, when number is greater than a people in elevator
It is described that compatible advertisement therewith is shown in display screen according to the personalized sub-information and when being less than preset number, have
Body are as follows:
The relationship between personage is analyzed by the personalized sub-information of each personage；Wherein, the relationship includes father and son, mother
Son, friend or lovers；
Compatible advertisement is selected according to the relationship, and shows the advertisement in display screen.
In a kind of specific embodiment, it is less than preset number when obtaining number in elevator by image recognition, and
Quantity, age and its relative positional relationship of personage are obtained, such as number is two people in the elevator, age gap is 20-30 years old, people
The relative positional relationship of object is closer, that is, can determine whether that character relation is father and son, compatible advertisement therewith is shown in display screen.Its
In, character relation and its corresponding advertisement type can be preset.
It should be noted that in other embodiments of the invention, the relationship can also be grandfather grandson, brother and sister etc., scheming
It, can also be by obtaining the opposite position of the gaze-direction of eyes between personage, human face similarity degree or arm as in identification process
Set carry out auxiliary judgment.
On the basis of first embodiment of the invention, in a preferred embodiment, when in elevator number be greater than it is default
Number when, then it is described to obtain number of person in the real-time character image and each personage using image recognition technology
Personalized sub-information, specifically:
Obtain character image currently nearest from camera lens and its personalized sub-information.
In a kind of particularly embodiment, such as the position of personage in elevator can be tracked using track algorithm, and
The relative distance of each personage and current lens is calculated, to obtain the character image nearest from camera lens and its personalized sub-information.By
Nearest from camera in the personage, avoiding environment crowded in elevator influences the identification of character personality information, reduces knowledge
Other difficulty.
On the basis of first embodiment of the invention, in a preferred embodiment, when in elevator number be greater than it is default
Number when, it is described that compatible advertisement therewith is shown in display screen according to the personalized sub-information, specifically:
It receives to the personalized sub-information for being located at all people's object in elevator；
The weighted value of all personalized sub-informations is obtained according to preset weight calculation rule；
The display advertisement compatible with the maximum personalization sub-information of weighted value in display screen.
In the present embodiment, by preset weight calculation rule, each individual character beggar information of personage is carried out
Subdivision, and assign different weighted values.It is shown according to the matching that calculated result carries out advertisement.
In a kind of specific embodiment, such as: the maximum personalized sub-information of weighted value is Ms, then in display screen
The compatible advertisement such as middle display and dress ornament, cosmetics；When the maximum personalized sub-information of weighted value is long hair, then in display screen
It is middle to show and wash the compatible advertisement such as hair products；When the maximum personalized sub-information of weighted value be it is partially fat, then in display screen
The compatible advertisement such as middle display and body-building, diet.
Optionally, in another embodiment, when the weighted value of multiple personalized sub-informations differs smaller or weighted value
It, can be suitable according to the size of each personalized sub-information weighted value when the compatible advertisement of biggish personalization sub-information finishes playing
Sequence carries out played in order or shuffle, the present invention are not especially limited.
On the basis of first embodiment of the invention, in a preferred embodiment, the weight calculation rule is specific
Include:
Different feature weight values is assigned for each personalized sub-information, counts the feature of each individual character beggar information
The sum of weighted value obtains the weighted value of personalized sub-information.
In a kind of specific embodiment, for the personalized sub-information age, since the purchasing power of youth of both sexes is stronger,
Therefore the weighted value for assigning children is 1, and young weighted value is 2, and the weighted value of middle age and the elderly are 1, at this moment, when real-time figure
As in there are four children, there are four youth, and when there are two middle aged and the elderlys, the weighted value at the personalization sub-information age is 4+
8+2=14.For another example, for personalized sub-information personage figure, since partially fat crowd's diet consumption power is higher, body-building is actively
Property it is stronger, therefore assigning partially thin and normal personage's weight is 1, and partially fat personage's weight is 2, if at this moment partially thin in realtime graphic
There are eight with normal people, there are two partially fat people, then the weighted value of the customized information figure is 8+4=12.
On the basis of first embodiment of the invention, in a preferred embodiment, further includes:
Store the personalized sub-information of personage and corresponding advertisement in elevator, with according to the personalized sub-information adaptively into
The secondary display of the corresponding advertisement of row.
In the present embodiment, a certain elevator is taken since certain customers are fixed daily, stores each time wide in elevator
Accuse display record so that user again boarding when, can quickly identify its identity information and match show its corresponding advertisement.
Elevator card display methods provided by the invention receives crowd for different information, by acquisition elevator
Real-time character image obtains number of person and the personalized sub-information of each personage, by analyzing in real-time character image
Number of person and personalized sub-information, match different advertisement types and carry out personalized push, can be according to different user's need
Individualized feature of summing launches advertisement, to improve the attention rate of audient, attract the consumer in elevator, has elevator card more
Good the effect of publicity.
As shown in Fig. 2, second embodiment of the invention provides a kind of elevator card display device, comprising:
Image acquisition unit 201, for obtaining the real-time character image in elevator；
Image identification unit 202, for obtaining the number of person in the real-time character image using image recognition technology
And the personalized sub-information of each personage；
Advertisement presentation unit 203, it is compatible wide therewith for being shown in display screen according to the personalized sub-information
It accuses.
Preferably, the personalized sub-information includes: age, gender, height, facial characteristics.
Preferably, when number is greater than a people and is less than preset number in elevator, the advertisement presentation unit 203, tool
Body includes:
First information receiving unit, for receiving to the personalized sub-information for being located at all people's object in elevator
First information analytical unit analyzes the relationship between personage for the personalized sub-information by each personage；Its
In, the relationship includes father and son, mothers and sons, friend, lovers；
Unit is launched in first advertisement, selects compatible advertisement according to the relationship, and is shown in display screen described wide
It accuses.
Preferably, when number is greater than preset number in elevator, then described image recognition unit 202, works as obtaining
The preceding character image nearest from camera lens and its personalized sub-information.
Preferably, when number is greater than preset number in elevator, the advertisement presentation unit 203 is specifically included:
Second information receiving unit, for receiving to the personalized sub-information for being located at all people's object in elevator；
Second storage unit, for obtaining all personalized sub-informations according to preset weight calculation rule
Weighted value；
Unit is launched in second advertisement, compatible with the maximum personalized sub-information of weighted value for showing in display screen
Advertisement.
Preferably, the weight calculation rule specifically includes:
Different feature weight values is assigned for each personalized sub-information, counts the feature of each individual character beggar information
The sum of weighted value obtains the weighted value of personalized sub-information.
Preferably, further includes:
Storage unit, for storing the personalized sub-information of personage and corresponding advertisement in elevator, according to the personalization
Sub-information adaptively carries out the secondary display of corresponding advertisement.
As shown in figure 3, third embodiment of the invention provides a kind of elevator card display equipment 300, comprising: for acquiring
Image acquisition device 301, memory 302 and the processor 303 of real-time character image in elevator, the processor 303 and institute
It states image acquisition device 301 and the memory 302 connects, be stored with computer program, the calculating in the memory 302
Machine program can be executed by the processor 303, to realize above-mentioned elevator card display methods.
The memory 302, processor 303 and image acquisition device 301 are directly or indirectly electrically connected between each other,
To realize the transmission or interaction of data.For example, these elements can pass through one or more communication bus or signal wire between each other
It realizes and is electrically connected.Elevator card display device is stored in memory 302, the elevator card display device includes at least one
A software function module that can be stored in the form of software or firmware (firmware) in the memory 302, the processing
The software program and module that device 303 is stored in memory 302 by operation, as the elevator card in the embodiment of the present invention is aobvious
Showing device, thereby executing various function application and data processing, i.e. elevator card display side in the realization embodiment of the present invention
Method.
Wherein, the memory 302 may be, but not limited to, random access memory (Random Access
Memory, RAM), read-only memory (Read Only Memory, ROM), programmable read only memory (Programmable
Read-Only Memory, PROM), erasable read-only memory (Erasable Programmable Read-Only
Memory, EPROM), electricallyerasable ROM (EEROM) (Electric Erasable Programmable Read-Only
Memory, EEPROM) etc..Wherein, memory 302 is for storing program, the processor 303 after receiving and executing instruction,
Execute described program.
The processor 303 may be a kind of IC chip, the processing capacity with signal.Above-mentioned processor
303 can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit
(Network Processor, NP) etc..Can also be digital signal processor (DSP)), specific integrated circuit (ASIC), scene
Programmable gate array (FPGA) either other programmable logic device, discrete gate or transistor logic, discrete hardware group
Part.It may be implemented or execute disclosed each method, step and the logic diagram in the embodiment of the present invention.General processor can be with
It is that microprocessor or the processor are also possible to any conventional processor etc..
It is appreciated that structure shown in Fig. 3 is only to illustrate, it may also include the more or less component than shown in Fig. 3,
Or with the configuration different from shown in Fig. 3.Each component shown in Fig. 3 can be realized using hardware, software, or its combination.
In several embodiments provided by the embodiment of the present invention, it should be understood that disclosed device and method, it can also
To realize by another way.Device and method embodiment described above is only schematical, for example, in attached drawing
Flow chart and block diagram show that the devices of multiple embodiments according to the present invention, method and computer program product are able to achieve
Architecture, function and operation.In this regard, each box in flowchart or block diagram can represent module, a program
A part of section or code, a part of the module, section or code include that one or more is patrolled for realizing defined
Collect the executable instruction of function.It should also be noted that in some implementations as replacement, function marked in the box
It can occur in a different order than that indicated in the drawings.For example, two continuous boxes can actually be held substantially in parallel
Row, they can also be executed in the opposite order sometimes, and this depends on the function involved.It is also noted that block diagram and/or
The combination of each box in flow chart and the box in block diagram and or flow chart, can the function as defined in executing or dynamic
The dedicated hardware based system made is realized, or can be realized using a combination of dedicated hardware and computer instructions.
In addition, each functional module in each embodiment of the present invention can integrate one independent portion of formation together
Point, it is also possible to modules individualism, an independent part can also be integrated to form with two or more modules.
It, can be with if the function is realized and when sold or used as an independent product in the form of software function module
It is stored in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, electronic equipment or network equipment etc.) execute all or part of step of each embodiment the method for the present invention
Suddenly.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), deposits at random
The various media that can store program code such as access to memory (RAM, Random Access Memory), magnetic or disk.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to the packet of nonexcludability
Contain, so that the process, method, article or equipment for including a series of elements not only includes those elements, but also including
Other elements that are not explicitly listed, or further include for elements inherent to such a process, method, article, or device.
In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including the element
Process, method, article or equipment in there is also other identical elements.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, made any to repair
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (9)
1. a kind of elevator card display methods characterized by comprising
Obtain the real-time character image in elevator；
The individual character beggar letter of the number of person and each personage in the real-time character image is obtained using image recognition technology
Breath；
Compatible advertisement therewith is shown in display screen according to the personalized sub-information.
2. elevator card display methods according to claim 1, which is characterized in that the personalization sub-information includes: year
Age, gender, height and facial characteristics.
3. elevator card display methods according to claim 1, which is characterized in that when number is greater than a people and small in elevator
It is described that compatible advertisement therewith is shown in display screen according to the personalized sub-information when preset number, specifically:
It receives to the personalized sub-information for being located at all people's object in elevator；
The relationship between personage is analyzed by the personalized sub-information of each personage；Wherein, the relationship include father and son, mothers and sons,
Friend or lovers；
Compatible advertisement is selected according to the relationship, and shows the advertisement in display screen.
4. elevator card display methods according to claim 1, which is characterized in that when number is greater than preset people in elevator
It is when number, then described to obtain the number of person in the real-time character image and the individual character of each personage using image recognition technology
Beggar's information, specifically:
Obtain character image currently nearest from camera lens and its personalized sub-information.
5. elevator card display methods according to claim 1, which is characterized in that when number is greater than preset people in elevator
It is described that compatible advertisement therewith is shown in display screen according to the personalized sub-information when number, specifically:
It receives to the personalized sub-information for being located at all people's object in elevator；
The weighted value of all personalized sub-informations is obtained according to preset weight calculation rule；
The display advertisement compatible with the maximum personalization sub-information of weighted value in display screen.
6. elevator card display methods according to claim 5, which is characterized in that the specific packet of weight calculation rule
It includes:
Different feature weight values is assigned for each personalized sub-information, counts the feature weight of each individual character beggar information
The sum of value, obtains the weighted value of personalized sub-information.
7. elevator card display methods according to claim 1, which is characterized in that further include:
The personalized sub-information of personage and corresponding advertisement in elevator are stored, adaptively to carry out pair according to the personalized sub-information
Answer the secondary display of advertisement.
8. a kind of elevator card display device characterized by comprising
Image acquisition unit, for obtaining the real-time character image in elevator；
Image identification unit, for obtaining number of person in the real-time character image and each using image recognition technology
The personalized sub-information of personage；
Advertisement presentation unit, for showing compatible advertisement therewith in display screen according to the personalized sub-information.
9. a kind of elevator card shows equipment characterized by comprising for acquiring the image of the real-time character image in elevator
Collector, memory and processor, the processor are connect with described image collector and the memory, the storage
Computer program is stored in device, the computer program can be executed by the processor, to realize such as claim 1 to 7
Elevator card display methods described in any one.
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| CN201910242762.5A CN110111127A (en) | 2019-03-28 | 2019-03-28 | A kind of elevator card display methods, device and equipment |
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| CN201910242762.5A CN110111127A (en) | 2019-03-28 | 2019-03-28 | A kind of elevator card display methods, device and equipment |
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Cited By (5)
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| JP6667980B1 (en) * | 2019-08-26 | 2020-03-18 | ジャパンエレベーターサービスホールディングス株式会社 | Advertising display device |
| CN111010551A (en) * | 2020-01-03 | 2020-04-14 | 贺志兵 | Building intercom system capable of automatically identifying different people and playing corresponding advertisements |
| CN112085527A (en) * | 2020-09-08 | 2020-12-15 | 北京精英***科技有限公司 | Multimedia delivery method, system and device in elevator |
| CN113095880A (en) * | 2021-04-16 | 2021-07-09 | 遥相科技发展(北京)有限公司 | Elevator advertisement playing method and system, electronic equipment and computer storage medium |
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| CN108090789A (en) * | 2017-12-28 | 2018-05-29 | 程桂平 | The method that advertisement playing device specific aim plays advertisement in elevator, system and advertisement dispensing device |
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