CN110570247B - Electronic ticket distribution method, device, equipment and storage medium - Google Patents
Electronic ticket distribution method, device, equipment and storage medium Download PDFInfo
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- CN110570247B CN110570247B CN201910848591.0A CN201910848591A CN110570247B CN 110570247 B CN110570247 B CN 110570247B CN 201910848591 A CN201910848591 A CN 201910848591A CN 110570247 B CN110570247 B CN 110570247B
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Abstract
The embodiment of the invention discloses an electronic ticket distribution method, device, equipment and storage medium. An electronic ticket distribution method comprising: determining whether the target user is an article user of the electronic ticket dispenser; and if so, distributing the first type of electronic ticket to the target user according to the last use time and/or historical use behavior data of the target user on the articles in the electronic ticket dispenser. The method and the device for distributing the electronic tickets determine the last use time and/or historical use behavior data of the target user for the items in the electronic ticket releaser based on the relationship between the target user and the electronic ticket releaser, and determine the type of the electronic tickets to be distributed according to the use time and the historical use behavior data. Because the article use record of the target user at the electronic ticket dispenser is considered when the electronic ticket is distributed, namely the distributed electronic ticket type has the characteristic of pertinence, the management of the electronic ticket dispenser on the target user relationship is further realized.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to an electronic ticket distribution method, device, equipment and storage medium.
Background
Currently, most merchants will issue some coupons to promote consumption in order to promote consumption by consumers at their stores.
The common way that the coupon is provided by the merchant is that the merchant provides different types of paper coupons at a fixed place, and the coupon is provided in a way of WeChat drainage, for example, when a consumer passes through a merchant store, the consumer can remind wifi of connecting, and then provide the coupon, or the merchant is evaluated on a marketing platform, and then the coupon of the merchant is received.
However, customers who issue different types of paper coupons at fixed locations are limited, and customers have poor acceptance of paper coupons and are not convenient to store; the coupon issuing through the WeChat drainage mode can cause a customer scheme to some extent, and the good feeling of the customer to a merchant is reduced; the method is characterized in that the marketer is evaluated on the marketing platform, and then the coupons of the marketer are received, and the method depends on the customers who issue and check the evaluation information on the marketing platform, and is uncontrollable. In the prior art, merchants cannot issue different coupons aiming at different customer groups, and cannot manage customer relations.
Disclosure of Invention
The embodiment of the invention provides an electronic ticket distribution method, device, equipment and storage medium, which realize the distribution of different types of electronic tickets according to the relationship between a target user and an electronic ticket dispenser.
In a first aspect, an embodiment of the present invention provides an electronic ticket distribution method, including:
determining whether the target user is an article user of the electronic ticket dispenser;
and if so, distributing the first type of electronic ticket to the target user according to the last use time and/or historical use behavior data of the target user on the articles in the electronic ticket dispenser.
Optionally, the distributing the first type of electronic ticket to the target user according to the last usage time of the target user on the item in the electronic ticket dispenser includes:
the current time is differed from the last use time of the target user for the article in the electronic ticket dispenser to obtain the silent duration of the target user;
and if the silent duration of the target user is greater than the silent duration threshold, distributing the first type of electronic ticket to the target user.
Optionally, distributing the first type of electronic ticket to the target user according to the historical usage behavior data of the target user on the items in the electronic ticket dispenser, including:
matching the historical use behavior data of the target user on the article in the electronic ticket dispenser with the historical use behavior data of other users on the article in the electronic ticket dispenser, and determining other users related to the target user according to the matching result;
and distributing the electronic ticket of the item in the electronic ticket dispenser currently used by other associated users to the target user as the first type of electronic ticket.
Optionally, after determining whether the target user is an item user of the electronic ticket dispenser, the method further includes:
if not, when the fact that the browsing duration of the target user to any article in the electronic ticket dispenser is larger than the browsing duration threshold value is detected, distributing the second type of electronic ticket of the article to the target user; or when the collecting operation of the target user on any item in the electronic ticket dispenser is detected, distributing the second type electronic ticket of the item to the target user.
Optionally, after determining whether the target user is an item user of the electronic ticket dispenser, the method further includes:
if so, distributing the third type of electronic ticket of the electronic ticket dispenser to the target user according to the use behavior of the object when the target user uses the object of the electronic ticket dispenser; or distributing the electronic ticket of other electronic ticket releasers to the target user for improving the use relationship between the target user and the electronic ticket releasers.
Optionally, after determining that the target user is an item user of the electronic ticket dispenser, the method further includes:
determining whether the target user is added to a white list of the electronic ticket releasing party or not according to historical use behavior data of the target user on the articles in the electronic ticket releasing party;
and if the target user is added into the white list of the electronic ticket dispenser, distributing the third type of electronic ticket of the electronic ticket dispenser to the target user.
In a second aspect, an embodiment of the present invention further provides an electronic ticket distributing apparatus, including:
the target user determining module is used for determining whether the target user is an article user of the electronic ticket dispenser;
and the electronic ticket distributing module is used for distributing the first type of electronic tickets to the target users according to the last use time and/or historical use behavior data of the target users for the articles in the electronic ticket dispenser if the target users are the article users of the electronic ticket dispenser.
Optionally, the electronic ticket distribution module is specifically configured to:
the current time is differed from the last use time of the target user for the article in the electronic ticket dispenser to obtain the silent duration of the target user;
and if the silent duration of the target user is greater than the silent duration threshold, distributing the first type of electronic ticket to the target user.
In a third aspect, an embodiment of the present invention provides a computer device, including:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method of electronic ticket distribution as provided by any of the embodiments of the invention.
In a fourth aspect, embodiments of the present invention provide a storage medium, where the computer-executable instructions, when executed by a computer processor, are configured to perform a method for electronic ticket distribution provided by any of the embodiments of the present invention.
The method and the device for distributing the electronic tickets determine the last use time and/or historical use behavior data of the target user for the items in the electronic ticket releaser based on the relationship between the target user and the electronic ticket releaser, and determine the type of the electronic tickets to be distributed according to the use time and the historical use behavior data. When the electronic ticket is distributed, the article use record of the target user on the electronic ticket dispenser is considered, the distributed electronic ticket type is targeted, and the electronic ticket dispenser can conveniently manage the relationship of the target user.
Drawings
Fig. 1 is a flowchart of an electronic ticket distribution method according to a first embodiment of the present invention;
fig. 2 is a flowchart of an electronic ticket distribution method in the second embodiment of the present invention;
fig. 3 is a schematic structural view of an electronic ticket distributing apparatus according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an apparatus in the fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an electronic ticket distribution method according to an embodiment of the present invention, where the technical solution provided in this embodiment is suitable for a case of distributing an electronic ticket to a target user, and the method may be executed by an electronic ticket distribution apparatus, where the apparatus may be implemented by hardware and/or software, and the method specifically includes:
and step 110, determining whether the target user is an article user of the electronic ticket dispenser.
Wherein, the target user refers to a user who can use the electronic ticket released by the electronic ticket releasing party. Optionally, the target user includes a user registered on the electronic ticket distribution platform, and the target user may collect the electronic ticket distributed by the dispenser on the electronic ticket distribution platform and use the electronic ticket at the electronic ticket dispenser. The electronic coupon refers to an electronic coupon distributed on the mobile device and giving a particular advantage to the bearer, and optionally, the electronic coupon comprises a full discount coupon or a discount coupon and the like. The electronic ticket dispenser is a merchant which provides an electronic ticket for a user to pick up and supports the use. Optionally, the electronic ticket dispenser includes a merchant registered on the electronic ticket distribution platform, and the electronic ticket dispenser may issue various electronic tickets on the electronic ticket distribution platform for the target user to pick up and use. The article refers to an object of use of the electronic ticket distributed by the electronic ticket dispenser, and optionally, the article includes an article provided by the electronic ticket dispenser or an article for which the electronic ticket is intended to be used. The article user refers to a user who uses an electronic ticket distributed by an electronic ticket dispenser or uses an article provided by the electronic ticket dispenser. Optionally, the item user includes a target user who picks up the electronic ticket on the electronic ticket distribution platform and has used the item corresponding to the electronic ticket.
Specifically, after a target user registers on an electronic ticket distribution platform, whether an electronic ticket dispenser of the target user on the electronic ticket distribution platform has an article use record is determined according to the personal identification of the target user, and if the electronic ticket dispenser of the target user has the article use record, the electronic ticket dispenser is an article user; if not, the user is not the article user, and the target user is a new user for the electronic ticket dispenser. Judging whether the user uses the article at the electronic ticket releaser or not according to the personal identification of the user can determine the relationship between the target user and the electronic ticket releaser, and then help is provided for subsequently distributing different types of electronic tickets according to different relationships.
And 120, if so, distributing the first type of electronic ticket to the target user according to the last use time and/or historical use behavior data of the target user on the articles in the electronic ticket dispenser.
If the result is yes, the target user is the article user of the electronic ticket dispenser. Specifically, the electronic ticket shows that the target user has used the electronic ticket to make an article use at the electronic ticket dispenser. The historical usage behavior data refers to all electronic ticket usage records of the target user at the electronic ticket dispenser. The first type of electronic ticket refers to one type of electronic ticket distributed according to one of the relationships between the target user and the electronic ticket dispenser, and the corresponding relationship of the first type of electronic ticket is that historical article use records exist between the target user and the electronic ticket dispenser. The first type of electronic ticket is to maintain the relationship between the target user who has used the electronic ticket at the dispenser and the electronic ticket dispenser, and to promote the target user who has historical usage behavior data to have further usage behavior of the article at the electronic ticket dispenser. Different types of electronic coupons in the first type of electronic coupons can be distributed to the target users according to different last use times and/or different historical use behavior data of the target users for the items in the electronic coupon dispensers.
Illustratively, the current time is differed from the last use time of the target user for the article in the electronic ticket dispenser to obtain the silent duration of the target user; and if the silent duration of the target user is greater than the silent duration threshold, distributing the first type of electronic ticket to the target user. Specifically, if the service cycle of a certain article of the electronic ticket dispenser is three months, the silent time threshold is set to three months, and the electronic ticket of the article is sent to the target user with the silent time reaching three months. The target user is promoted to use the article for the second time, the relationship between the target user and the electronic ticket dispenser is maintained, and the electronic ticket dispenser is helped to improve the performance.
Illustratively, historical use behavior data of a target user on an article in an electronic ticket dispenser is matched with historical use behavior data of other users on the article in the electronic ticket dispenser, and other users related to the target user are determined according to a matching result; and distributing the electronic ticket of the item in the electronic ticket dispenser currently used by other associated users to the target user as the first type of electronic ticket. Specifically, the electronic ticket distribution platform divides the target user into different user groups according to the personal identification of the target user by analyzing the historical usage behavior data of the target user, for example, according to the age, sex, location, or historical item usage type of the target user. And recommending the electronic ticket corresponding to the article used by the same kind of user group corresponding to the target user. The recommended electronic coupons are associated with target users using the same type of articles, the acceptance of the target users to articles used by the same type of user groups associated with the target users is estimated, the requirements of the target users are positioned, the electronic coupons of the articles of the related types are distributed to the target users, the requirements of the target users are met, and the use rate of the articles of the electronic coupon releasers is improved. And the electronic ticket can maintain the relationship between the target user and the electronic ticket dispenser and strengthen the use behavior of the target user on the articles.
According to the technical scheme of the embodiment, the relationships between different target users and the electronic ticket releasers are determined through different last use times and/or historical use behavior data of the target users for the articles in the electronic ticket releasers, and different types of electronic tickets are distributed according to different relationships. Because the item usage record of the target user at the electronic ticket dispenser is considered when the electronic ticket is distributed, namely the distributed electronic ticket type has the characteristic of pertinence, the management of the electronic ticket dispenser on the target user relationship is realized, and the satisfaction degree of the target user on the distributed electronic ticket is improved.
Example two
Fig. 2 is a flowchart of an electronic ticket distribution method provided in the second embodiment of the present invention, which is further detailed based on the above technical solutions in the present embodiment, wherein details that are not described in detail in the present embodiment are shown in the first embodiment. As shown in fig. 2, the method specifically includes:
and step 210, determining whether the target user is an item user of the electronic ticket dispenser.
And step 220, if so, distributing the first type of electronic ticket to the target user according to the last use time and/or historical use behavior data of the target user on the articles in the electronic ticket dispenser.
If the target user is an article user of the electronic ticket dispenser, according to different historical use behavior data of the target user, besides the first type of electronic ticket is distributed to the target user, other types of electronic tickets can be distributed to the target user, so that the relationships between different target users and the electronic ticket dispenser can be distinguished according to different historical use behavior data, and then different types of electronic tickets are distributed to the target user according to different relationships, so that the relationship between the target user and the electronic ticket dispenser is increased.
For example, if the target user is an article user of the electronic ticket dispenser, when the target user uses an article of the electronic ticket dispenser, the third type of electronic ticket of the electronic ticket dispenser is distributed to the target user according to the article usage behavior; or distributing the electronic ticket of other electronic ticket releasers to the target user for improving the relationship between the target user and the electronic ticket releasers. The loyalty of the target user to the electronic ticket issuing party is improved, the user relationship is developed to the greater extent, and the maximization of the user value is realized.
Optionally, determining whether to add the target user to a white list of the electronic ticket distributor according to historical usage behavior data of the target user on the articles in the electronic ticket distributor; and if the target user is added into the white list of the electronic ticket dispenser, distributing the third type of electronic ticket of the electronic ticket dispenser to the target user. The white list of the electronic ticket releaser refers to the target customers with certain development potential judged by the electronic ticket releaser, and the target customers in the white list have the potential of using the articles of the electronic ticket releaser for a long time. Specifically, the white list of the electronic ticket dispenser may be a target user whose usage amount or total price of the items in the electronic ticket dispenser reaches a certain threshold, and whether the data of the usage amount or total price of the items in the electronic ticket dispenser reaches a predetermined threshold is determined according to historical usage behavior data of the target user on the items in the electronic ticket dispenser, if the data of the usage amount or total price reaches the predetermined threshold, the target user is added to the white list of the electronic ticket dispenser, and a third type of electronic ticket is dispensed to the target user in the white list, for example, a full-reduction electronic ticket or a related electronic ticket of an item that has been used is dispensed according to a consumption record of the target user. The white list coupons can effectively develop target users and improve the loyalty of the target users to electronic ticket issuing parties.
Optionally, the third type of electronic ticket may further include a consumption coupon or a trade coupon. Specifically, when the threshold for determining the ticket return is appropriately increased according to the unit price of different users of the target user in different time periods, the target user is prompted to continuously purchase articles in order to reach the threshold, and the performance of the electronic ticket dispenser is improved. The range of the articles participating in the return ticket can be effectively controlled by consuming the return ticket, and the bound articles can promote new articles or solve the problem of overstocked article inventory. In addition, when the target user uses the electronic ticket to use a certain article on the electronic ticket distribution platform, the electronic ticket for obtaining other related articles is a trade coupon. Specifically, electronic ticket publishers with certain relevance can form a different combination to jointly initiate electronic ticket distribution activities. When the target user uses the electronic ticket of the event, the electronic tickets of other electronic ticket throwing-in side articles under the event are returned. The heterogeneous coupons can form a certain scale effect, the resource sharing of electronic coupon emitters is realized, and the heterogeneous win-win is realized.
And if not, the target user is not the article user of the electronic ticket dispenser. Specifically, it indicates that the target user has not used the electronic ticket to perform the use of the article at the electronic ticket issuer. The browsing duration refers to the viewing duration of any item by the target user. Specifically, on an electronic ticket distribution platform of the mobile device, a user clicks any item, and the stay time on an item introduction interface is the browsing time. The browsing duration threshold is the viewing duration that a certain knowledge of a certain commodity can be reached. The collection operation refers to an operation that the target user approves or is interested in a certain article.
Specifically, the electronic ticket dispenser dispenses the electronic ticket with the coupon concerned in the picking mode on the electronic ticket distribution platform, and sets the concerned rule, such as a time threshold for browsing the related items or collecting the items. When the electronic ticket distribution platform judges that the target user is not the article user of the electronic ticket dispenser, and the browsing duration or the collection action of the target user on the related articles of the electronic ticket meets the attention rule of the dispenser, the coupon action is actively triggered, and the related electronic ticket is distributed to the target user. The concerned coupons can strengthen the use behavior of the target users to the related articles of the electronic coupons, improve the article utilization rate of the electronic coupon releaser and lay a foundation for the electronic coupon releaser to develop loyalty users of the electronic coupon releaser.
When the target user is not the article user of the electronic ticket distributor, the second type electronic tickets of different types can be distributed to the target user, so that the target user can be promoted to use the articles of the electronic ticket distributor, and the electronic ticket distributor can be helped to continuously develop new target users and take new markets. Optionally, when the target user is not the article user of the electronic ticket dispenser, the target user may actively obtain the electronic ticket which satisfies the condition and is dispensed by the electronic ticket dispenser. Specifically, the electronic ticket dispenser dispenses different types of electronic tickets suitable for new users on the electronic ticket distribution platform, such as limited tickets, free tickets, second-time ticket killing tickets and the like. These electronic tickets can be actively collected when the target user is a new user. The active coupon mode induces and attracts a target user sensitive to price to actively receive the electronic coupon, sufficiently exerts the subjective activity of the target user and increases the amount of customers for an electronic coupon dispenser.
According to the technical scheme of the embodiment, different types of electronic tickets are set for the object user and the non-object user respectively by judging whether the target user is the object user of the electronic ticket dispenser. Different electronic ticket distribution modes are implemented according to the diversity characteristics of the target user, so that the problems in ever-changing market competition are solved, the satisfaction degree of the target user on the distributed electronic tickets is improved, and the favor of the target user is gained.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an electronic ticket dispensing apparatus according to a third embodiment of the present invention, and as shown in fig. 3, the electronic ticket dispensing apparatus includes:
a target user determination module 310, configured to determine whether the target user is an item user of the electronic ticket dispenser;
and the electronic ticket distributing module 320 is used for distributing the first type of electronic tickets to the target users according to the last use time and/or historical use behavior data of the target users for the items in the electronic ticket releaser if the target users are the item users of the electronic ticket releaser.
Optionally, the electronic ticket distribution module includes:
the silent duration judging unit is used for making a difference between the current time and the last time of the target user for using the object in the electronic ticket dispenser to obtain the silent duration of the target user;
and if the silent duration of the target user is greater than the silent duration threshold, distributing the first type of electronic ticket to the target user.
Optionally, the electronic ticket distribution module includes:
the other user association unit is used for matching the historical use behavior data of the target user on the articles in the electronic ticket dispenser with the historical use behavior data of the other users on the articles in the electronic ticket dispenser and determining other users associated with the target user according to the matching result;
and distributing the electronic ticket of the item in the electronic ticket dispenser currently used by other associated users to the target user as the first type of electronic ticket.
Optionally, after the target user determining module, the method further includes:
the second type electronic ticket distributing module is used for distributing the second type electronic ticket of the item to the target user when the fact that the browsing time length of the target user on any item in the electronic ticket releasing party is larger than the browsing time length threshold value is detected if the target user is not the item user of the electronic ticket releasing party; or when the collecting operation of the target user on any item in the electronic ticket dispenser is detected, distributing the second type electronic ticket of the item to the target user.
Optionally, after the target user determining module, the apparatus further includes a third type electronic ticket distributing module, specifically configured to:
if the target user is an article user of the electronic ticket dispenser, distributing a third type of electronic ticket of the electronic ticket dispenser to the target user according to the article using behavior when the target user uses an article of the electronic ticket dispenser; or distributing the electronic ticket of other electronic ticket releasers to the target user for improving the use relationship between the target user and the electronic ticket releasers.
Optionally, after the target user determining module, the apparatus further includes a white list electronic ticket distributing module, specifically configured to:
determining whether the target user is added to a white list of the electronic ticket releasing party or not according to historical use behavior data of the target user on the articles in the electronic ticket releasing party; and if the target user is added into the white list of the electronic ticket dispenser, distributing the third type of electronic ticket of the electronic ticket dispenser to the target user.
The embodiment of the invention provides an electronic ticket distribution device, which belongs to the same concept as the electronic ticket distribution method proposed by the above embodiment, and the technical details which are not described in detail in the embodiment can be referred to the above embodiment, and the embodiment has the same beneficial effects as the above embodiment.
Example four
Fig. 4 is a schematic structural diagram of a computer apparatus according to a fourth embodiment of the present invention, as shown in fig. 4, the apparatus includes a processor 40, a memory 41, an input device 42, and an output device 43; the number of processors 40 in the device 4 may be one or more, and one processor 40 is taken as an example in fig. 4; the processor 40, the memory 41, the input device 42 and the output device 43 in the apparatus 4 may be connected by a bus or other means, and fig. 4 illustrates the connection by a bus as an example.
The memory 41, which is a computer-readable storage medium, may be used to store software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the electronic ticket distribution method in the embodiment of the present invention (e.g., the target user determination module 310 and the electronic ticket distribution module 320). The processor 40 executes various functional applications of the apparatus and data processing by executing software programs, instructions, and modules stored in the memory 41, that is, implements the above-described electronic ticket distribution method.
The memory 41 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 41 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, memory 41 may further include memory located remotely from processor 40, which may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 42 is operable to receive input numeric or character information and to generate key signal inputs relating to user settings and function controls of the apparatus. The output device 43 may include a display device such as a display screen.
EXAMPLE five
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, which when executed by a computer processor, perform a method for distributing electronic tickets, the method including:
determining whether the target user is an article user of the electronic ticket dispenser;
and if so, distributing the first type of electronic ticket to the target user according to the last use time and/or historical use behavior data of the target user on the articles in the electronic ticket dispenser.
Of course, the storage medium provided by the embodiment of the present invention contains computer-executable instructions, and the computer-executable instructions are not limited to the method operations described above, and may also perform related operations in the electronic ticket distribution method provided by any embodiment of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the electronic ticket distributing apparatus, the modules and the modules included in the embodiment are only divided according to the functional logic, but are not limited to the above division as long as the corresponding functions can be realized; in addition, the specific names of the functional modules are only for convenience of distinguishing from each other and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (7)
1. An electronic ticket distribution method, comprising:
determining whether the target user is an article user of the electronic ticket dispenser;
if so, distributing the first type of electronic ticket to the target user according to the last use time and/or historical use behavior data of the target user on the articles in the electronic ticket dispenser;
the distributing the first type of electronic ticket to the target user according to the last using time of the target user for the item in the electronic ticket dispenser comprises the following steps:
the current time is differed from the last use time of the target user for the article in the electronic ticket dispenser to obtain the silent duration of the target user;
if the silent duration of the target user is greater than the silent duration threshold, distributing a first type of electronic ticket to the target user;
after the determining whether the target user is the article user of the electronic ticket dispenser, the method further comprises the following steps:
if so, distributing the third type of electronic ticket of the electronic ticket dispenser to the target user according to the use behavior of the object when the target user uses the object of the electronic ticket dispenser; or distributing the electronic ticket of other electronic ticket releasers to the target user for improving the use relationship between the target user and the electronic ticket releasers.
2. The method of claim 1, wherein distributing the first type of electronic coupons to the target users based on the target users' historical usage behavior data of the items in the electronic coupon dispensers comprises:
matching the historical use behavior data of the target user on the article in the electronic ticket dispenser with the historical use behavior data of other users on the article in the electronic ticket dispenser, and determining other users related to the target user according to the matching result;
and distributing the electronic ticket of the item in the electronic ticket dispenser currently used by other associated users to the target user as the first type of electronic ticket.
3. The method of claim 1, wherein determining whether the target user is an item user of the electronic ticket issuer further comprises:
if not, when the fact that the browsing duration of the target user to any article in the electronic ticket dispenser is larger than the browsing duration threshold value is detected, distributing the second type of electronic ticket of the article to the target user; or when the collecting operation of the target user on any item in the electronic ticket dispenser is detected, distributing the second type electronic ticket of the item to the target user.
4. The method of claim 1, wherein determining that the target user is an item user of the electronic ticket issuer further comprises:
determining whether the target user is added to a white list of the electronic ticket releasing party or not according to historical use behavior data of the target user on the articles in the electronic ticket releasing party;
and if the target user is added into the white list of the electronic ticket dispenser, distributing the third type of electronic ticket of the electronic ticket dispenser to the target user.
5. An electronic ticket dispensing apparatus, comprising:
the target user determining module is used for determining whether the target user is an article user of the electronic ticket dispenser;
the electronic ticket distributing module is used for distributing the first type of electronic tickets to the target users according to the last use time and/or historical use behavior data of the target users on the articles in the electronic ticket dispenser if the target users are the article users of the electronic ticket dispenser;
the electronic ticket distribution module is specifically configured to:
the current time is differed from the last use time of the target user for the article in the electronic ticket dispenser to obtain the silent duration of the target user;
if the silent duration of the target user is greater than the silent duration threshold, distributing a first type of electronic ticket to the target user;
the electronic ticket distribution device further comprises a third type of electronic ticket distribution module, and the third type of electronic ticket distribution module is specifically used for:
if the target user is an article user of the electronic ticket dispenser, distributing a third type of electronic ticket of the electronic ticket dispenser to the target user according to the article using behavior when the target user uses an article of the electronic ticket dispenser; or distribute electronic tickets of other electronic ticket dispensers to target users.
6. A computer device, the device comprising:
one or more processors;
a storage device for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the electronic ticket distribution method of any of claims 1-4.
7. A storage medium containing computer-executable instructions for performing the method of electronic ticket distribution according to any one of claims 1-4 when executed by a computer processor.
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| CN106056414A (en) * | 2016-06-08 | 2016-10-26 | 北京众成汇通信息技术有限公司 | E-coupon recommendation method and device |
| CN109977982A (en) * | 2017-12-28 | 2019-07-05 | 北京京东尚科信息技术有限公司 | User classification method, system, electronic equipment and computer-readable medium |
| CN108416624A (en) * | 2018-02-27 | 2018-08-17 | 深圳乐信软件技术有限公司 | A kind of discount coupon method for pushing, device, storage medium and intelligent terminal |
| CN110033331A (en) * | 2019-04-19 | 2019-07-19 | 广东小天才科技有限公司 | Method, system and terminal device for issuing coupons |
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