CN110033331A - A kind of distribution method of discount coupon, system and terminal device - Google Patents
A kind of distribution method of discount coupon, system and terminal device Download PDFInfo
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- CN110033331A CN110033331A CN201910316942.3A CN201910316942A CN110033331A CN 110033331 A CN110033331 A CN 110033331A CN 201910316942 A CN201910316942 A CN 201910316942A CN 110033331 A CN110033331 A CN 110033331A
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- 238000004590 computer program Methods 0.000 claims description 20
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- 238000004458 analytical method Methods 0.000 claims description 11
- 230000006870 function Effects 0.000 description 12
- 238000010586 diagram Methods 0.000 description 6
- 238000012545 processing Methods 0.000 description 4
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The present invention is suitable for electronic information technical field, provide a kind of distribution method of discount coupon, system and terminal device, by the essential information for obtaining discount coupon, again based on the relevance of user tag, it is analyzed by essential information of the user tag system to discount coupon and searches the target user for meeting granting condition, then according to default granting rule, discount coupon is issued to target user, the granting efficiency and accuracy of discount coupon are improved by user tag, discount coupon is enabled accurately to be issued to the target user of discount coupon accustomed to using, to improve the utilization efficiency of discount coupon, the marketing effectiveness that user wants is reached.
Description
Technical field
The invention belongs to electronic information technical fields more particularly to a kind of distribution method of discount coupon, system and terminal to set
It is standby.
Background technique
The rapid development of internet electric business at present attracts user from each electric business platform such as shopping, food and drink, online education
Consumer obtains flow, fights for user, all employs the discount coupon for attracting user.User can pass through mobile client such as hand
Machine APP or the discount coupon that trade company's granting is directly obtained by website, however, there is provide to imitate for existing discount coupon granting
Rate is low, provides the inadequate problem of accuracy, so that the utilization efficiency of discount coupon fails to reach the marketing effectiveness that user wants.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of distribution method of discount coupon, system and terminal device, to solve
Existing discount coupon granting has that granting low efficiency, granting accuracy are inadequate.
The first aspect of the embodiment of the present invention provides a kind of distribution method of discount coupon, comprising:
Obtain the essential information of the discount coupon；
Relevance based on user tag is analyzed simultaneously by essential information of the user tag system to the discount coupon
Search the target user for meeting granting condition；
According to default granting rule, the discount coupon is issued to the target user.
The second aspect of the embodiment of the present invention provides a kind of delivery system of discount coupon, comprising:
Essential information acquiring unit, for obtaining the essential information of the discount coupon；
User's searching unit, for the relevance based on user tag, by user tag system to the discount coupon
Essential information is analyzed and searches the target user for meeting granting condition；
Discount coupon issuing unit, for according to default granting rule, the discount coupon to be issued to the target user.
The third aspect of the embodiment of the present invention provides a kind of terminal device, comprising:
Memory, processor and storage are in the memory and the computer journey that can run on the processor
Sequence, wherein the processor realizes the discount coupon that the first aspect of the embodiment of the present invention provides when executing the computer program
Distribution method the step of.
Wherein, the computer program includes:
Essential information acquiring unit, for obtaining the essential information of the discount coupon；
User's searching unit, for the relevance based on user tag, by user tag system to the discount coupon
Essential information is analyzed and searches the target user for meeting granting condition；
Discount coupon issuing unit, for according to default granting rule, the discount coupon to be issued to the target user.
The fourth aspect of the embodiment of the present invention provides a kind of computer readable storage medium, the computer-readable storage
Media storage has computer program, wherein the first of the embodiment of the present invention is realized when the computer program is executed by processor
The step of distribution method for the discount coupon that aspect provides.
Wherein, the computer program includes:
Essential information acquiring unit, for obtaining the essential information of the discount coupon；
User's searching unit, for the relevance based on user tag, by user tag system to the discount coupon
Essential information is analyzed and searches the target user for meeting granting condition；
Discount coupon issuing unit, for according to default granting rule, the discount coupon to be issued to the target user.
Existing beneficial effect is the embodiment of the present invention compared with prior art: the essential information by obtaining discount coupon,
Again based on the relevance of user tag, is analyzed and searched by essential information of the user tag system to discount coupon and meet hair
The target user of condition is put, then according to default granting rule, discount coupon is issued to target user, is mentioned by user tag
The granting efficiency of high discount coupon and accuracy, the target for enabling discount coupon to be accurately issued to discount coupon accustomed to using are used
Family has reached the marketing effectiveness that user wants to improve the utilization efficiency of discount coupon.
Detailed description of the invention
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description is only of the invention some
Embodiment for those of ordinary skill in the art without any creative labor, can also be according to these
Attached drawing obtains other attached drawings.
Fig. 1 is a kind of implementation flow chart of the distribution method of discount coupon provided in an embodiment of the present invention；
Fig. 2 is a kind of interface schematic diagram of the delivery system of discount coupon provided in an embodiment of the present invention；
Fig. 3 is the specific implementation of the method for the target user that a kind of lookup provided in an embodiment of the present invention meets granting condition
Flow chart；
Fig. 4 is the specific reality of the method for the target user that another lookup provided in an embodiment of the present invention meets granting condition
Existing flow chart；
Fig. 5 is a kind of schematic diagram of the delivery system of discount coupon provided in an embodiment of the present invention；
Fig. 6 is a kind of schematic diagram of terminal device provided in an embodiment of the present invention.
Specific embodiment
In being described below, for illustration and not for limitation, the tool of such as particular system structure, technology etc is proposed
Body details, to understand thoroughly the embodiment of the present invention.However, it will be clear to one skilled in the art that there is no these specific
The present invention also may be implemented in the other embodiments of details.In other situations, it omits to well-known system, system, electricity
The detailed description of road and method, in case unnecessary details interferes description of the invention.
In order to illustrate technical solutions according to the invention, the following is a description of specific embodiments.Referring to FIG. 1,
Fig. 1 shows a kind of implementation process of the distribution method of discount coupon provided in an embodiment of the present invention, and details are as follows:
In step s101, the essential information of the discount coupon is obtained.
In embodiments of the present invention, the trade company of Yao Fafang discount coupon or user are in the delivery system of discount coupon by its institute
The essential information for providing discount coupon is input in interface as shown in Figure 2, and it is excellent that the delivery system of discount coupon will acquire this
The essential information of favour certificate, the essential information include at least: coupon type, user property, release date, has discount coupon title
The effect date is applicable in commodity, territory of use, the combination that be applicable in terminal, the operating system for being applicable in terminal etc. arbitrarily several.
In step s 102, based on the relevance of user tag, by user tag system to the basic of the discount coupon
Information is analyzed and searches the target user for meeting granting condition.
In embodiments of the present invention, the relevance of user tag refers to exist in the essential information of discount coupon and mark with user
Associated keyword or keyword are signed, so that the two has the relevance of user tag, such as discount coupon essential information
In area information and user tag in include user's geographical labels it is associated.
Herein, user tag includes user equipment label, user's geographical labels, user behavior label, the other marks of user
At least one of label.
Wherein, user equipment label include: the terminal iidentification of user, user equipment brand, the equipment of user operation
At least one of system, version of operating system.
User's geographical labels include: counties and cities where province, user where user the country in which it is located, user, user area, user
At least one of place city.
User behavior label include: user's login times, user buy number, using discount coupon number, browsing commodity, under
Carry at least one of channel.
The other labels of user include: the trade company that is often bought using the interval time of discount coupon, user of user, user get it is excellent
The time of favour certificate, user use at least one of time of discount coupon.
Wherein, user tag system is specifically used for:
User information is periodically collected, the user information includes user basic information, the information of the used equipment of user, uses
At least one of family behavioural information；
The user information is counted and calculated by big data；
Determine that the label of user, the label include at least one user tag according to calculated result；
The user tag is subjected to label classification to user, different user tags corresponds to different labels and sorts out.
In embodiments of the present invention, when user gets discount coupon, the user information of the user will be buffered in discount coupon
In delivery system, uploads and is saved in a large database by periodically collecting the user information of the user, and by the user information,
So that big data can determine the label of the user by collected data, it is clear that collected user information is more,
It is more accurate to sort out to the label of the user.
Optionally, referring to FIG. 3, Fig. 3 shows the mesh that a kind of lookup provided in an embodiment of the present invention meets granting condition
The specific implementation flow of the method for user is marked, details are as follows:
In step S301, analyzed by essential information of the user tag system to the discount coupon, described in generation
The granting condition of discount coupon.
In embodiments of the present invention, preliminary analysis is carried out by essential information of the user tag system to discount coupon first,
The granting condition for determining discount coupon primarily determines that user needs to meet those conditions and the discount coupon is just issued to user, than
Such as in the in one's duty user of a certain province, such as the user in a certain specific area, such as the user of the equipment using certain brand,
For example login times or purchase number are greater than the user of preset threshold.
In step s 302, it from the user tag system, is calculated and is screened according to user tag and meet the granting
The target user of condition.
In embodiments of the present invention, it according to the user tag in user tag system, calculates and filters out and meet granting item
The target user of part.
Herein, user tag possessed by target user be meet granting condition and have at least one label sort out
User tag.
Optionally, referring to FIG. 4, Fig. 4, which shows another search provided in an embodiment of the present invention, meets granting condition
The specific implementation flow of the method for target user, details are as follows:
It in step S401, is analyzed, is obtained described by essential information of the user tag system to the discount coupon
The analysis result of discount coupon.
In embodiments of the present invention, the essential information of discount coupon is analyzed, it is actually upper to pass through user tag system pair
The essential information of the discount coupon carries out keyword extraction, and with lookup, there are the user tags of incidence relation, therefore, above-mentioned analysis knot
It include user tag in fruit.In step S402, the user that there is same subscriber label with the analysis result is searched.
In embodiments of the present invention, the essential information of discount coupon is analyzed, is actually confirmed and the discount coupon
The user tag for including in essential information, for example include used city in the essential information of the discount coupon, then it is all to have
The user of user's geographical labels in the city, to realize the preliminary user searched with the analysis result with same subscriber label.
In step S403, the user behavior label according to possessed by the user found, calculate user get and/or
Use the probability of discount coupon.
In the present invention is implemented, it according to the behavior label of user, calculates discount coupon and gets and/or the association of usage behavior
Degree, i.e. user get and/or using discount coupon probability.Herein, user referred herein generally got and/or
Using the user of discount coupon, if user is new user, directly getting the user and/or being set using the probability of discount coupon
It is 100%, i.e., before step S403, further includes:
Determine whether found user is not get and/or used the preferential user；
If the user found is not get and/or used the preferential user, found user is led
It takes and/or is set as 100% using the probability of discount coupon.
Herein, calculate user get and/or using discount coupon probability, be to be calculated according to user behavior label,
Under normal circumstances, can using access times and get number ratio be got as user and/or using discount coupon probability, this
Ratio illustrates that user gets and/or bigger using the probability of discount coupon, conversely, then smaller closer to 1.That is discount coupon
Get that number is more, and access times are more, probability is also bigger, it is more to get number, but access times are fewer, then probability
With regard to smaller.
In step s 404, it is set as the user that probability is greater than preset threshold to meet the target user of granting condition.
In step s 103, according to default granting rule, the discount coupon is issued to the target user.
In embodiments of the present invention, presetting and providing rule includes that rule and passive granting rule are provided in active, wherein actively
Providing rule is that discount coupon is pushed to qualified target user by the delivery system of discount coupon,
Passive rule of providing is when the delivery system of user's login discount coupon gets discount coupon, according to the user of the user
Corresponding discount coupon is shown and enables a user to get these discount coupons at the interface of the delivery system of discount coupon by information.
Herein, step S103 specifically:
Rule is provided according to the active, the discount coupon is pushed to the target user；
According to the passive granting rule, obtains the log-on message of user and get instruction, the discount coupon is issued to
The target user.
Optionally, step S103 is specifically included:
According to default granting rule, when user reaches the using area of the discount coupon, the discount coupon is issued to
The target user.
Optionally, step S103 is specifically included:
According to default granting rule, when user reaches the using area of the discount coupon and reaches preset time, by institute
It states discount coupon and is issued to the target user.
Herein, preset time is to preset, any time before the applicable time of the coupon, for example,
A certain discount coupon using the time be 10:00 to 15:00, then in user before the period or within any time arrive
Up to the using area of the discount coupon, which is pushed to and meets its target user for providing condition.
In embodiments of the present invention, by obtaining the essential information of discount coupon, then the relevance based on user tag, pass through
User tag system analyzes the essential information of discount coupon and searches the target user for meeting granting condition, then according to pre-
If providing rule, discount coupon is issued to target user, the granting efficiency and accuracy of discount coupon are improved by user tag,
Enable discount coupon to be accurately issued to the target user of discount coupon accustomed to using, is imitated to improve utilizing for discount coupon
Rate has reached the marketing effectiveness that user wants.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence Ying Yiqi function and internal logic control, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
Corresponding to a kind of distribution method of discount coupon described in foregoing embodiments, Fig. 5 shows offer of the embodiment of the present invention
A kind of discount coupon delivery system schematic diagram, for ease of description, only parts related to embodiments of the present invention are shown.
Referring to Fig. 5, which includes:
Essential information acquiring unit 51, for obtaining the essential information of the discount coupon；
User's searching unit 52, for the relevance based on user tag, by user tag system to the discount coupon
Essential information analyzed and search the target user for meeting granting condition；
Discount coupon issuing unit 53, for according to default granting rule, the discount coupon to be issued to the target user.
Optionally, the essential information of the discount coupon includes: coupon type, discount coupon title, user property, provides day
Phase, validity date are applicable in commodity, territory of use, any several combination such as be applicable in terminal, the operating system for being applicable in terminal.
Optionally, the user tag includes user equipment label, user's geographical labels, user behavior label, Yong Huqi
At least one of its label；
Wherein, user equipment label include: the terminal iidentification of user, user equipment brand, the equipment of user operation
At least one of system, version of operating system；
User's geographical labels include: counties and cities where province, user where user the country in which it is located, user, user area, user
At least one of place city；
User behavior label include: user's login times, user buy number, using discount coupon number, browsing commodity, under
Carry at least one of channel；
The other labels of user include: the trade company that is often bought using the interval time of discount coupon, user of user, user get it is excellent
The time of favour certificate, user use at least one of time of discount coupon.
Optionally, user's searching unit 52 is specifically used for:
It is analyzed by essential information of the user tag system to the discount coupon, obtains the analysis knot of the discount coupon
Fruit；
Search the user that there is same subscriber label with the analysis result；
The user behavior label according to possessed by the user found calculates user and gets and/or using discount coupon
Probability；
It is set as the user that probability is greater than preset threshold to meet the target user of granting condition.
Optionally, user's searching unit 52 is specifically used for:
It is analyzed by essential information of the user tag system to the discount coupon, generates the granting item of the discount coupon
Part；
From the user tag system, is calculated according to user tag and screen the target use for meeting the granting condition
Family.
Optionally, the user tag system, is specifically used for:
User information is periodically collected, the user information includes user basic information, the information of the used equipment of user, uses
At least one of family behavioural information；
The user information is counted and calculated by big data；
Determine that the label of user, the label include at least one user tag according to calculated result；
The user tag is subjected to label classification to user, different user tags corresponds to different labels and sorts out.
In embodiments of the present invention, by obtaining the essential information of discount coupon, then the relevance based on user tag, pass through
User tag system analyzes the essential information of discount coupon and searches the target user for meeting granting condition, then according to pre-
If providing rule, discount coupon is issued to target user, the granting efficiency and accuracy of discount coupon are improved by user tag,
Enable discount coupon to be accurately issued to the target user of discount coupon accustomed to using, is imitated to improve utilizing for discount coupon
Rate has reached the marketing effectiveness that user wants.
Fig. 6 is a kind of schematic diagram for terminal that one embodiment of the invention provides.As shown in fig. 6, the terminal of the embodiment is set
Standby 6 include: processor 60, memory 61 and are stored in the meter that can be run in the memory 61 and on the processor 60
Calculation machine program 62.The processor 60 realizes that the distribution method of above-mentioned each discount coupon is implemented when executing the computer program 62
Step in example, such as step 101 shown in FIG. 1 is to 103.Alternatively, when the processor 60 executes the computer program 62
Realize the function of each unit in above-mentioned each system embodiment, such as the function of module 51 to 53 shown in Fig. 5.
Illustratively, the computer program 62 can be divided into one or more units, one or more of
Unit is stored in the memory 61, and is executed by the processor 60, to complete the present invention.One or more of lists
Member can be the series of computation machine program instruction section that can complete specific function, and the instruction segment is for describing the computer journey
Implementation procedure of the sequence 62 in the terminal device 6.For example, the computer program 62 can be divided into essential information acquisition
Unit 51, user's searching unit 52, discount coupon issuing unit 53, each unit concrete function are as follows:
Essential information acquiring unit 51, for obtaining the essential information of the discount coupon；
User's searching unit 52, for the relevance based on user tag, by user tag system to the discount coupon
Essential information analyzed and search the target user for meeting granting condition；
Discount coupon issuing unit 53, for according to default granting rule, the discount coupon to be issued to the target user.
Optionally, the essential information of the discount coupon includes: coupon type, discount coupon title, user property, provides day
Phase, validity date are applicable in commodity, territory of use, any several combination such as be applicable in terminal, the operating system for being applicable in terminal.
Optionally, the user tag includes user equipment label, user's geographical labels, user behavior label, Yong Huqi
At least one of its label；
Wherein, user equipment label include: the terminal iidentification of user, user equipment brand, the equipment of user operation
At least one of system, version of operating system；
User's geographical labels include: counties and cities where province, user where user the country in which it is located, user, user area, user
At least one of place city；
User behavior label include: user's login times, user buy number, using discount coupon number, browsing commodity, under
Carry at least one of channel；
The other labels of user include: the trade company that is often bought using the interval time of discount coupon, user of user, user get it is excellent
The time of favour certificate, user use at least one of time of discount coupon.
Optionally, user's searching unit 52 is specifically used for:
It is analyzed by essential information of the user tag system to the discount coupon, obtains the analysis knot of the discount coupon
Fruit；
Search the user that there is same subscriber label with the analysis result；
The user behavior label according to possessed by the user found calculates user and gets and/or using discount coupon
Probability；
It is set as the user that probability is greater than preset threshold to meet the target user of granting condition.
Optionally, user's searching unit 52 is specifically used for:
It is analyzed by essential information of the user tag system to the discount coupon, generates the granting item of the discount coupon
Part；
From the user tag system, is calculated according to user tag and screen the target use for meeting the granting condition
Family.
Optionally, the user tag system, is specifically used for:
User information is periodically collected, the user information includes user basic information, the information of the used equipment of user, uses
At least one of family behavioural information；
The user information is counted and calculated by big data；
Determine that the label of user, the label include at least one user tag according to calculated result；
The user tag is subjected to label classification to user, different user tags corresponds to different labels and sorts out.
The terminal device 6 can be the terminal devices such as desktop PC, notebook, server, mainframe computer.Institute
Stating terminal device 6 may include, but be not limited only to, processor 60, memory 61.It will be understood by those skilled in the art that Fig. 6 is only
It is the example of terminal device 6, does not constitute the restriction to terminal device 6, may include components more more or fewer than diagram, or
Person combines certain components or different components, such as the terminal can also be set including input-output equipment, network insertion
Standby, bus etc..
Alleged processor 60 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor is also possible to any conventional processor
Deng.
The memory 61 can be the internal storage unit of the terminal device 6, such as the hard disk or interior of terminal device 6
It deposits.The memory 61 is also possible to the External memory equipment of the terminal device 6, such as be equipped on the terminal device 6
Plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card dodge
Deposit card (Flash Card) etc..Further, the memory 61 can also both include the storage inside list of the terminal device 6
Member also includes External memory equipment.The memory 61 is for storing needed for the computer program and the terminal other
Program and data.The memory 61 can be also used for temporarily storing the data that has exported or will export.
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each function
Can unit, module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of the system is divided into different functional unit or module, more than completing
The all or part of function of description.Each functional unit in embodiment, module can integrate in one processing unit, can also
To be that each unit physically exists alone, can also be integrated in one unit with two or more units, it is above-mentioned integrated
Unit both can take the form of hardware realization, can also realize in the form of software functional units.In addition, each function list
Member, the specific name of module are also only for convenience of distinguishing each other, the protection scope being not intended to limit this application.Above system
The specific work process of middle unit, module, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, is not described in detail or remembers in some embodiment
The part of load may refer to the associated description of other embodiments.
Those of ordinary skill in the art may be aware that list described in conjunction with the examples disclosed in the embodiments of the present disclosure
Member and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is implemented in hardware or software, the specific application and design constraint depending on technical solution.Professional technician
Each specific application can be used different methods to achieve the described function, but this realization is it is not considered that exceed
The scope of the present invention.
In embodiment provided by the present invention, it should be understood that disclosed system/terminal device and method, it can be with
It realizes by another way.For example, system described above/terminal device embodiment is only schematical, for example, institute
The division of module or unit is stated, only a kind of logical function partition, there may be another division manner in actual implementation, such as
Multiple units or components can be combined or can be integrated into another system, or some features can be ignored or not executed.Separately
A bit, shown or discussed mutual coupling or direct-coupling or communication connection can be through some interfaces, system
Or the INDIRECT COUPLING or communication connection of unit, it can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also realize in the form of software functional units.
If the integrated module/unit be realized in the form of SFU software functional unit and as independent product sale or
In use, can store in a computer readable storage medium.Based on this understanding, the present invention realizes above-mentioned implementation
All or part of the process in example method, can also instruct relevant hardware to complete, the meter by computer program
Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on
The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation
Code can be source code form, object identification code form, executable file or certain intermediate forms etc..The computer-readable medium
It may include: any entity or system, recording medium, USB flash disk, mobile hard disk, magnetic that can carry the computer program code
Dish, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that described
The content that computer-readable medium includes can carry out increasing appropriate according to the requirement made laws in jurisdiction with patent practice
Subtract, such as does not include electric carrier signal and electricity according to legislation and patent practice, computer-readable medium in certain jurisdictions
Believe signal.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although referring to aforementioned reality
Applying example, invention is explained in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope for technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of distribution method of discount coupon, which is characterized in that the described method includes:
Obtain the essential information of the discount coupon；
Relevance based on user tag is analyzed and is searched by essential information of the user tag system to the discount coupon
Meet the target user of granting condition；
According to default granting rule, the discount coupon is issued to the target user.
2. the method as described in claim 1, which is characterized in that the essential information of the discount coupon includes: coupon type, excellent
Favour certificate title, user property, release date, validity date, the operation be applicable in commodity, territory of use, be applicable in terminal, being applicable in terminal
Any several combination such as system.
3. the method as described in claim 1, which is characterized in that the user tag includes user equipment label, user's geography
At least one of label, user behavior label, the other labels of user；
Wherein, user equipment label include: the terminal iidentification of user, the equipment brand of user, the operating system of the equipment of user,
At least one of version of operating system；
User's geographical labels include: counties and cities where province, user where user the country in which it is located, user, user area, user place
At least one of city；
User behavior label includes: user's login times, user's purchase number, using discount coupon number, browsing commodity, downloading canal
At least one of road；
The other labels of user include: that the trade company that is often bought using the interval time of discount coupon, user of user, user get discount coupon
Time, user using discount coupon at least one of time.
4. method as claimed in claim 3, which is characterized in that the relevance based on user tag passes through user tag
The step of system analyzes the essential information of the discount coupon and searches the target user for meeting granting condition, comprising:
It is analyzed by essential information of the user tag system to the discount coupon, obtains the analysis result of the discount coupon；
Search the user that there is same subscriber label with the analysis result；
The user behavior label according to possessed by the user found, calculate user get and/or using discount coupon probability；
It is set as the user that probability is greater than preset threshold to meet the target user of granting condition.
5. the method as described in claim 1, which is characterized in that the relevance based on user tag passes through user tag
The step of system analyzes the essential information of the discount coupon and searches the target user for meeting granting condition, comprising:
It is analyzed by essential information of the user tag system to the discount coupon, generates the granting condition of the discount coupon；
From the user tag system, is calculated according to user tag and screen the target user for meeting the granting condition.
6. method as claimed in claim 1 to 5, which is characterized in that the user tag system is specifically used for:
User information is periodically collected, the user information includes user basic information, the information of the used equipment of user, Yong Huhang
For at least one of information；
The user information is counted and calculated by big data；
Determine that the label of user, the label include at least one user tag according to calculated result；
The user tag is subjected to label classification to user, different user tags corresponds to different labels and sorts out.
7. a kind of delivery system of discount coupon, which is characterized in that the system comprises:
Essential information acquiring unit, for obtaining the essential information of the discount coupon；
User's searching unit, for the relevance based on user tag, by user tag system to the basic of the discount coupon
Information is analyzed and searches the target user for meeting granting condition；
Discount coupon issuing unit, for according to default granting rule, the discount coupon to be issued to the target user.
8. the method for claim 7, which is characterized in that the essential information of the discount coupon includes: coupon type, excellent
Favour certificate title, user property, release date, validity date, the operation be applicable in commodity, territory of use, be applicable in terminal, being applicable in terminal
Any several combination such as system.
9. a kind of terminal device, including memory, processor and storage are in the memory and can be on the processor
The computer program of operation, which is characterized in that the processor realizes such as claim 1 to 6 when executing the computer program
The step of distribution method of any one discount coupon.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In realizing the distribution method of discount coupon as described in any one of claim 1 to 6 when the computer program is executed by processor
Step.
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