CN110310154A - A kind of advertising management and dissemination system based on Internet of Things - Google Patents
A kind of advertising management and dissemination system based on Internet of Things Download PDFInfo
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- CN110310154A CN110310154A CN201910564507.2A CN201910564507A CN110310154A CN 110310154 A CN110310154 A CN 110310154A CN 201910564507 A CN201910564507 A CN 201910564507A CN 110310154 A CN110310154 A CN 110310154A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention relates to a kind of advertising management based on Internet of Things and dissemination systems.Including multiple user terminals, central control host, Internet of Things ad distribution equipment, multiple Internet of Things display terminals；Central control host has advertising management and distribution management system and device management configurations system, Internet of Things ad distribution equipment has wireless communication module for being connected to multiple Internet of Things display terminals, the device management configurations system of central control host can each Internet of Things ad distribution equipment of separate configurations advertising display content and advertisement launch parameter.The present invention makes terminal of the advertiser by oneself, and relevant parameter is launched in autonomous, spontaneous design advertisement, realizes the accurate management and ad distribution of advertisement.
Description
Technical field
The present invention relates to technology of Internet of things more particularly to a kind of advertising managements and dissemination system based on Internet of Things.
Technical background
Currently, advertising is applied on square, shopping mall, station, airport, market, external wall of building, amusement and recreation et al. more
Flow is big, is suitble to the place of larger screen advertising.With the continuous upgrading of informationization technology, the effect of advertising and
How to improve the dispensing effect of advertisement is manufacturer and operator concern the most.
Traditional advertisement putting mode investment is big, at high cost, and can only provide content displaying, and lacks to display content
The management of the parameters such as viewer number, position, period does not have data management function, cannot analyze and optimize ad content, Wu Fagen
According to the management and analysis of big data, meets the needs of different groups are precisely launched with advertisement.
Meanwhile it is universal with all kinds of plate small-sized display devices such as plasma, liquid crystal, using the small screen display terminal into
Row advertisement, information, information published method be widely used in food and drink amusement, hotel service, market more and more
A variety of occasions such as retail, public service, government bodies, education sector, medical system, showroom.This small-sized display terminal,
Each series advertisements or information can accurately be launched to affiliated crowd, site, commercial circle etc..
Summary of the invention
In view of the deficiencies of the prior art, the object of the present invention is to provide a kind of advertising managements of Internet of Things display terminal
And dissemination system, can allow terminal of the advertiser by oneself, autonomous, spontaneous design ad content, supply volume, the time,
Region, crowd, point realize that advertiser precisely launches advertisement, while advertisement by scene, crowd, industry, region, distance, point
Data tracking is realized on main backstage, and data management increases advertisement distribution effect.
The present invention provides a kind of advertising management based on Internet of Things and dissemination system, concrete scheme are as follows:
A kind of advertising management and dissemination system based on Internet of Things, including multiple user terminals, central control host, Internet of Things
Net ad distribution equipment, multiple Internet of Things display terminals；The Internet of Things display terminal includes that processor, memory, I/O connect
Mouth, display screen, wireless communication module, infrared image identification module, GPS positioning module；The central control host has advertisement
Release management system and device management configurations system, Internet of Things ad distribution equipment have wireless communication module more for being connected to
A Internet of Things display terminal, the device management configurations system of central control host can each Internet of Things ad distribution of separate configurations set
Content is provided in standby advertisement, and realizes the control that advertisement is received to display terminal；The different city of ad distribution apparatus bound, quotient
Circle, industry, distance, position, user terminal reach terminal by city, commercial circle, row by selecting different ad distribution equipment
Industry, distance, point precisely launch advertisement.
The advertising management and distribution management system include advertisement acquisition system, ad distribution planning system, ad distribution
Feedback system.
User terminal application this system can bind multiple Internet of Things ad distribution equipment, multiple Internet of Things ad distribution equipment
Corresponding to different positions, commercial circle, industry, city；To user terminal realize by point, by crowd, by region, press distance
Range precisely launches advertisement to display terminal by industry, by commercial circle, by city.
The settable ad content of the user terminal launches demand advertisement, is appropriation budget information, different wide by selecting
Discharge device, preferably city, distance range, industry, commercial circle, crowd are accused, and passes through network transmission to the wide of central control host
Accuse acquisition system.
The advertisement acquisition system collects the ad content for summarizing multiple user's publications, dispensing demand, appropriation budget information,
And be stored on central control host, wait the calling of back-stage management person.
Further, the ad content can be text, picture, sound or video.
Further, the back-stage management person can be people, computer, application program etc..
The advertising management and the centrally located control host of distribution schedule creation system, back-stage management person can be according to the demand of user
Generate corresponding release plan, the release plan is issued after user confirms, the release plan include ad content,
Launch period, duration, region, ad distribution equipment number；The release plan can be to each Internet of Things ad distribution equipment
Distribution content, period, number of repetition are independently arranged, can also be in the displaying of each Internet of Things display terminal daily or weekly
Appearance, period, number of repetition carry out unified setting, and the displaying content includes the multiple of each Internet of Things display terminal same period
Sequence, the duration of advertisement.
Further, Internet of Things advertising management and the advertising management of dissemination system and distribution feedback system are received by big data
Collect advertisement details, cash can actively be received by allowing businessman to provide advertisements, the user terminals such as red packet, card certificate in ad distribution equipment
The information such as red packet, promotional card certificate, service for life promote consumption terminal recipient actively to watch advertisement, enhance advertising results.
The period except advertisement is actively received in Internet of Things display terminal, it is settable to show that each Internet of Things display terminal is special
Fixed content, or the content of the unified setting in backstage.
Preferably, businessman can be obtained advertising management by user terminal and distribute user's dispensing advertisement of feedback system distribution
Dispensing data or chart.
Preferential, back-stage management person can watch that data dynamically adjust according to advertising management and the advertisement of distribution feedback system
The dispensing parameter of different ad contents, to reach the maximum resource utilization of Internet of Things ad distribution equipment.
Preferably, central control host has absolute control to each Internet of Things ad distribution equipment, can independently set
Set publication content, parameter and the power switch of each Internet of Things ad distribution equipment.
Further, the user terminal can be mobile phone, computer, tablet computer or other equipment.
Further, the Internet of Things display terminal can be mobile phone, computer or tablet computer, or liquid crystal display
Device, projector, television set or liquid crystal display.
The present invention by advertising management and the combination of distribution management system and ad distribution equipment, it can be achieved that advertisement it is accurate
Launch and optimize: firstly, user can realize autonomous Design ad content, supply volume, point, industry, crowd, quotient are pressed in selection
Circle, city launch advertisement, and economize on resources, and improve advertisement and launch efficiency.
The viewership of the statistics available advertisement of the present invention, obtains the interaction data of advertisement and people in real time, convenient for ad content
It assessed, fed back, optimized, red packet, value card certificate are provided by guidance merchant terminal, so that consumer is actively received advertisement, point
It hits to get to merchant platform and drain；Convenient for improving efficiency for user's save the cost.
Detailed description of the invention
Fig. 1 is a kind of integrated stand composition of advertising management and dissemination system based on Internet of Things of the present invention；
Fig. 2 is that a kind of structure of the Internet of Things display terminal of advertising management and dissemination system based on Internet of Things of the present invention is shown
It is intended to；
Fig. 3 is a kind of data transmitting of advertisement release process of advertising management and dissemination system based on Internet of Things of the present invention
Schematic diagram；
Specific embodiment
Illustrate a specific embodiment of the invention in conjunction with Figure of description.
It should be noted that the descriptions of the manners of these embodiments are used to facilitate the understanding of the present invention, but not structure
At limitation of the invention.
As shown in Figs. 1-2, a kind of advertising management and dissemination system based on Internet of Things, including multiple user terminals, center
Control host, Internet of Things ad distribution equipment, multiple Internet of Things display terminals；The Internet of Things display terminal include processor,
Memory, I/O interface, display screen, wireless communication module, infrared image identification module, GPS positioning module；The center control
Host has advertising management and distribution management system and device management configurations system, and Internet of Things ad distribution equipment has channel radio
News module for being connected to multiple Internet of Things display terminals, the device management configurations system of central control host can separate configurations it is every
Distance is launched in the advertising display content of a Internet of Things ad distribution equipment and advertisement.
As shown in figure 3, the advertising management and distribution management system include advertisement acquisition system, advertising management and distribution meter
Draw system, ad distribution feedback system.
User terminal application this system electric business platform backstage can bind multiple Internet of Things ad distribution equipment, multiple Internet of Things
Ad distribution equipment corresponds to different positions, commercial circle, industry, city, thus the ad distribution different in user terminal selecting
Equipment realizes that terminal precisely launches advertisement by city, by commercial circle, by industry, by distance range, opsition dependent.
The settable ad content of the user terminal launches demand advertisement, appropriation budget information, preferably city, commercial circle, row
Industry, distance range, and pass through the advertisement acquisition system of network transmission to central control host；
The advertisement acquisition system collects the ad content for summarizing multiple user's publications, dispensing demand, appropriation budget information,
And be stored on central control host, wait the calling of back-stage management person.
The period except advertisement is actively received in Internet of Things display terminal, it is settable to show that each Internet of Things display terminal is special
Fixed content, or the content of the unified setting in backstage.
User terminal of the present invention can bind multiple Internet of Things ad distribution equipment using backstage, and multiple Internet of Things ad distributions are set
It is standby to correspond to different positions, commercial circle, industry, city；To user terminal realize terminal press by city, by commercial circle, by row
Industry precisely launches advertisement by distance range, opsition dependent.
The advertising management and distribution feedback system, summarize the dispensing data of multiple Internet of Things display terminals in real time；It is logical
Back-end data collection management system is crossed, collects viewing number and viewing duration during each advertisement is shown, and pass through communication mould
Power supply status, terminal number, position advertisement, advertisement number, viewing number, viewing duration advertisement are transmitted to central control by block
Data are carried out storage record, the advertising management and distribution feedback system statistics of central control host by host, central control host
Dispensing data in some cycles, and it is shown to back-stage management person in graphical form.
Businessman can be obtained advertising management by user terminal and distribute the dispensing of user's dispensing advertisement of feedback system distribution
Data or chart.
In one embodiment, the advertising management of Internet of Things display terminal and the advertising management of dissemination system and distribution feedback
System collects advertisement details by big data, allows businessman that can actively select different Internet of Things as needed in user terminal
Ad distribution equipment issues cash red packet, promotional card certificate, waits advertisements, consumption terminal recipient is promoted actively to watch advertisement, enhances
Advertising results.
The preferred embodiment of the present invention has shown and described in above description, but as previously described, it should be understood that invention is not office
Be limited to form disclosed herein, should not be regarded as an exclusion of other examples, and can be used for various other combinations, modification and
Environment, and can be changed within that scope of the inventive concept describe herein by the above teachings or related fields of technology or knowledge
It is dynamic.And changes and modifications made by those skilled in the art do not depart from the spirit and scope of invention, then should all invent appended right
It is required that protection scope in.
Claims (5)
1. a kind of advertising management and dissemination system based on Internet of Things, which is characterized in that including multiple user terminals, center control
Host, Internet of Things ad distribution equipment, multiple Internet of Things display terminals；
The Internet of Things display terminal includes processor, memory, I/O interface, display screen, wireless communication module, infrared image
Identification module, GPS positioning module；
The central control host has advertising management and distribution management system and device management configurations system；
The Internet of Things ad distribution equipment has wireless communication module for being connected to multiple Internet of Things display terminals；
The device management configurations system of the central control host can each Internet of Things display terminal of separate configurations or advertisement point
The advertising display content and advertisement for sending out equipment launch distance.
2. the advertising management and dissemination system according to claim 1 based on Internet of Things, which is characterized in that the advertisement pipe
Reason and distribution management system include advertisement acquisition system, advertising management and distribution schedule creation system, advertising management and distribution feedback system
System；
User terminal can bind multiple Internet of Things display terminals perhaps multiple Internet of Things display terminals of ad distribution equipment or wide
It accuses discharge device and corresponds to different sites, commercial circle, industry, city, to realize that terminal presses site, by quotient in user terminal
Circle precisely launches advertisement by distance range, by industry, by city；
The settable ad content of the user terminal launches demand information, appropriation budget information, and by network transmission to central
Control the advertisement acquisition system of host；
The advertisement acquisition system collects the ad content for summarizing multiple user's publications, dispensing demand, appropriation budget information, and deposits
It is stored on central control host, waits the calling of back-stage management person.
3. the advertising management and dissemination system according to claim 2 based on Internet of Things, which is characterized in that the advertisement pipe
Reason and the centrally located control host of distribution schedule creation system, back-stage management person can generate corresponding publication meter according to the demand of user
It draws, the release plan is issued after user confirms, the release plan includes ad content, launches period, duration, area
Domain, terminal or ad distribution equipment number；The release plan preferably can be on backstage to each Internet of Things display terminal or wide
Displaying content, period, the number of repetition for accusing discharge device are independently arranged, can also be to each Internet of Things display terminal or wide
It accuses displaying content, period, the number of repetition of discharge device daily or weekly and carries out unified setting, the displaying content includes each
Sequence, the duration of multiple advertisements of Internet of Things display terminal or ad distribution equipment same period.
4. the advertising management and dissemination system according to claim 3 based on Internet of Things, which is characterized in that Internet of Things is shown
The advertising management of terminal or ad distribution equipment and the advertising management of dissemination system and distribution feedback system are received by big data
Collect advertisement details, allow businessman user terminal can according to advertisement details proactive dissemination cash red packet, promotional card certificate or
Advertisement.
5. the advertising management and dissemination system according to claim 4 based on Internet of Things, which is characterized in that businessman can pass through
User terminal obtains advertising management and distributes the dispensing data or chart of user's dispensing advertisement of feedback system distribution.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910564507.2A CN110310154A (en) | 2019-06-27 | 2019-06-27 | A kind of advertising management and dissemination system based on Internet of Things |
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| CN201910564507.2A CN110310154A (en) | 2019-06-27 | 2019-06-27 | A kind of advertising management and dissemination system based on Internet of Things |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108053249A (en) * | 2017-12-17 | 2018-05-18 | 湖北联城通科技发展有限公司 | A kind of information issuing system based on Internet of Things |
| CN112288500A (en) * | 2020-11-20 | 2021-01-29 | 四川长虹电器股份有限公司 | Method for positioning, binding and fixed-point operation of advertising player |
| CN112396458A (en) * | 2020-11-19 | 2021-02-23 | 无锡旭佰科技服务有限公司 | Big data advertisement accurate delivery system based on Internet of things |
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Application publication date: 20191008 |