CN110264275A - A kind of self-service advertisement distributing method, system, equipment and readable storage medium storing program for executing - Google Patents
A kind of self-service advertisement distributing method, system, equipment and readable storage medium storing program for executing Download PDFInfo
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- CN110264275A CN110264275A CN201910547144.1A CN201910547144A CN110264275A CN 110264275 A CN110264275 A CN 110264275A CN 201910547144 A CN201910547144 A CN 201910547144A CN 110264275 A CN110264275 A CN 110264275A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of self-service advertisement distributing method, system, equipment and readable storage medium storing program for executing, belong to technical field of advertisements and media, self-service advertisement distributing method includes: media association two dimensional code, two dimensional code publication, advertisement launches, sends ad content request, ad content is sent, exhibiting advertising content.The present invention, advertising media obtains media description information by client, generate associated two dimensional code, advertiser directly passes through client and ad content association two dimensional code is carried out advertisement dispensing, commercial audience is by scanning the two-dimensional code carry out advertisement reading, instead of traditional advertisement delivery method, so that ad distribution is more convenient, accurate, efficient.
Description
Technical field
The invention belongs to technical field of advertisements and media more particularly to a kind of self-service advertisement distributing method, system, equipment and
Readable storage medium storing program for executing.
Background technique
The media of effect and dispensing that advertisement is launched are closely bound up, and whether the audience of media precisely matches ad content
The effect of advertisement dispensing is directly affected, conventional advertisement mediums are relatively extensive, really meet in the audience of a media
Audient's ratio of ad content is all relatively low, causes advertising input unnecessary waste.It is that advertisement dispensing is most crucial that user, which precisely matches,
Problem.With internet, big data, the development of the information technologies such as artificial intelligence carries out advertisement intelligent by user behavior analysis
Push, launching advertisement, precision is higher and higher, since the generation and acquisition of user behavior data more derive from internet behavior,
Therefore, it carries out advertisement intelligent push by user behavior analysis to be more suitable on line, for relative difficult under line.
Advertising media is for the transmitting carrier to public's releasing advertisements, in fact, as long as having certain customer flow simultaneously
There is the place of certain residence time, all has advertising media's value, such as a top-grade consumption place, station airport harbour, movie theatre,
Cell owner group etc., the attribute of industry situation is managed in these places, virtually plays the role of user's exact classification, is had very well
Advertising media value.But because lacking a kind of mechanism to excite initiative of the individual in information propagation, its information is helped to disappear
The value for taking behavior leads to the waste of advertising media's resource of many fragmentations.So many businessmans occur passes through printing a surname
Leaflet is manually sent with charge free around a certain place to carry out the mode of advertising, it is very low to launch efficiency, and waste many manpower objects
Power.
How to be excavated by a kind of efficient mode of convenience and discharge more good fragmentation media resources, and makes it
Creation is worth, while it is more precisely and efficient to allow advertisement to launch, and is current urgently open question.
Summary of the invention
The present invention provides a kind of self-service advertisement distributing method, system, equipment and readable storage to solve Problems Existing
Medium obtains media description information, generates associated two dimensional code, excavate and discharge more advertising media's resources and make its wound
Cost value can voluntarily select to launch media progress advertisement dispensing by client associate two dimensional code, and scanning has been associated with advertisement
Two dimensional code carries out advertisement reading, realizes the self-service distribution of advertisement and propagation, and advertisement dispensing is effectively reduced in the intermediate cumbersome link of removal
Cost improves and launches efficiency, realizes that advertisement accurately is launched, improves advertisement delivery effect.It excavates more multimedia resource and creates valence
Value.
The technical solution adopted by the present invention to solve the technical problems are as follows:
On the one hand, the present invention provides a kind of self-service advertisement distributing method, specific steps are as follows:
Two dimensional code publication: one group of media description information is obtained, and generation one is uniquely associated with media description information
Two dimensional code stores the two-dimensional barcode information of media description information and associated two dimensional code, and the two dimensional code of generation is issued；
Advertisement is launched: ad content and publication parameter and the two-dimensional barcode information of storage being associated, and stored；
It sends ad content request: parsing scanned two dimensional code and obtain two-dimensional barcode information, transmission includes the two dimension
The ad content request of code information；
Ad content is sent: after receiving ad content request, by the two-dimensional barcode information institute in ad content request
Associated and qualified ad content is sent；
Exhibiting advertising content: exhibiting advertising content, and receive operation, operation information is sent.
In addition, can also include after exhibiting advertising content, award distribution: analyzing operation information, and by default ratio
Example carries out award distribution.
It is further preferred that the specific steps of the two dimensional code publication are as follows:
Media description information is received, is generated and the associated two dimensional code of media description information；
It sends media description information and is stored with the two-dimensional barcode information for being associated with two dimensional code to service platform, by the two dimensional code of generation
Publication.
It is further preferred that the specific steps of two dimensional code publication can be with are as follows:
Media description information is received, sends service platform for media description information, service platform generates association two dimensional code,
And media description information and the two-dimensional barcode information for being associated with two dimensional code are stored, the two dimensional code of generation is sent back to media client；
The two dimensional code that service platform is sent back to is received, two dimensional code is issued.
It is further preferred that the media be except traditional sense advertising media (as: TV, newspaper, magazine, street corner
The traditional printing billboard etc. on television advertising machine, construction wall in big screen LCD, LED advertising wall, elevator)
It can also be the more a place of elephant, a fixation or the object flowed, a meeting affairs activity, an event scenarios, net outside
On a community, a webpage etc., excavate and discharge more good fragmentation media resources, expand the range of media,
Its description information can be title, category of employment, position, effective time, brief introduction etc..
It is further preferred that described be issued as issuing on publication or line under line.
It is further preferred that the concrete operation step that the advertisement is launched are as follows:
Receive the media description information in ad content and setting publication parameter, retrieval service platform；
Required media are chosen, ad content and publication parameter two dimensional code corresponding with media description information association are believed
Breath association；
Service platform storage is sent by ad content, publication parameter and associated two-dimensional barcode information.
It is further preferred that the publication parameter can be advertisement effective time, award setting, problem setting, Shou Zhongke
Family requires one or more of setting.
It is further preferred that the media are associated with a two dimensional code, an ad content can be associated with multiple
The two dimensional code, a two dimensional code can also be associated with a plurality of ad content.
It is further preferred that the concrete operation step for sending ad content request and ad content transmission are as follows:
It scans the two-dimensional code, parsing two dimensional code obtains two-dimensional barcode information；
It include the ad content request of two-dimensional barcode information to service platform transmission；
Service platform is analyzed after receiving ad content request, and ad content associated by two-dimensional barcode information is sent to
The other information for including in ad content request meets the commercial audience that publication Parameter Conditions meet media description information condition again
Client；
Obtain service platform analysis after returning the result, return the result in if any ad content then presenting advertising content arrange
Table, nothing then terminate.
It is further preferred that include two-dimensional barcode information in ad content request, location information, identity information, when
Between one or more, the identity information such as information can be age, gender, permanent residence, birthplace, hobby etc..
It is further preferred that the operation includes clicking, sliding one or more of drawing, input.
The present invention also provides a kind of self-service ad delivery systems, comprising: client and service platform, the client
On the subscriber terminal, user terminal can be mobile phone or computer etc. for installation, in which:
The client includes:
Media client is configured to obtain one group of media description information, and generates one uniquely and media description information
The two-dimensional barcode information of media description information and associated two dimensional code is sent to service platform storage by associated two dimensional code, will
The two dimensional code of generation is issued；Or for obtaining one group of media description information, and media description information is sent to service platform,
And the two dimensional code of service platform transmission is received, two dimensional code is issued.
Advertisement primary client is configured to for ad content and publication parameter and the two-dimensional barcode information of storage being associated,
And it is sent to service platform storage；
Commercial audience client is configured to scan announced two dimensional code, and parses two dimensional code and obtain two-dimensional barcode information,
Transmission includes the ad content request of the two-dimensional barcode information；Exhibiting advertising content, and receive operation, operation information is sent
To service platform；And show the award information that service platform is sent；
The service platform includes:
Storage server, to be configured to include: the two-dimensional barcode information for storing media description information and associated two dimensional code, wide
It accuses content and issues the two-dimensional barcode information of parameter and associated two dimensional code, award setting；
Data processing centre is configured to receive the media description information that media client is sent, and generates one uniquely
Two dimensional code associated with media description information stores the two-dimensional barcode information of media description information and associated two dimensional code, will
The two dimensional code of generation is sent to media client；
The operation information that commercial audience client is sent is received, operation information is analyzed, and the award information of audient is sent out
It send to commercial audience client；
It is also connected with media client, advertisement primary client, commercial audience client and storage server, and to media client
End, advertisement primary client, commercial audience client, the data of storage server are handled.
On the other hand, the present invention also provides a kind of equipment, the equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of places
It manages device and executes the exemplary any self-service advertisement distributing method of the present invention.
On the other hand, the present invention also provides a kind of computer readable storage medium for being stored with computer program, the journeys
The present invention exemplary any self-service advertisement distributing method is realized when sequence is executed by processor.
Compared with prior art, the application has the beneficial effect that
1. a kind of self-service advertisement distributing method provided by the invention and system obtain media description information, generate related
The two dimensional code of connection is voluntarily selected to launch media progress advertisement dispensing by association two dimensional code, scans the two-dimensional code carry out advertisement reading,
Instead of traditional advertisement delivery method, advertisement putting mode is changed, is put when launching advertisement according to media description information some
Arrow, carries out the accurate dispensing of advertisement, more specific aim, fundamentally improves the accuracy of advertisement dispensing.
2. a kind of self-service advertisement distributing method provided by the invention and system, advertising media obtain media by client
Description information generates associated two dimensional code, excavates and discharges more good fragmentation media resources, expand the model of media
It encloses, in addition to traditional media can also be the object of the more a place of elephant, a fixation or flowing, a meeting affairs activity, one
Event scenarios, an online community, a webpage etc., as long as there is the characteristics of certain customer flow while owning user type
Positioning is obvious, and method of the invention can be used and make it an effective advertising media, carries out advertisement dispensing for businessman, into
And obtain income.Be conducive to the reasonable utilization of resource, create more values.
3. a kind of self-service advertisement distributing method provided by the invention and system, advertiser directly pass through client energy according to
The media that media description information voluntarily selects to meet advertiser demand carry out advertisement dispensing, improve advertisement dispensing accuracy and
The effect that advertisement is launched realizes that advertisement accurately is launched, effectively launches that transparent dispensing is gone using the self-service distribution of advertisement and propagation
Except intermediate cumbersome link, advertisement is effectively reduced and launches cost, improves and launches efficiency.
4. a kind of self-service advertisement distributing method provided by the invention and system, publication parameter can be advertisement it is effective when
Between, award setting, problem setting, audient's customer requirement setting one or more of, precise positioning commercial audience group, into one
Step improves the accuracy that advertisement is launched.
5. a kind of self-service advertisement distributing method provided by the invention and system, commercial audience is according to the publication position of two dimensional code
It sets and individual demand voluntarily selects barcode scanning, avoid the viewing advertisement unrelated with needed for oneself, user experience is good, improves advertisement
Launch effect.
It include two dimensional code in ad content request 6. a kind of self-service advertisement distributing method provided by the invention and system
Information, location information, identity information, the one or more such as temporal information, the identity information can be the age, and gender is permanent
Ground, birthplace, hobby etc., ad content solicited message not only can guarantee accurate, the quick displaying of advertisement, but also can improve advertisement
Precision is launched, the unnecessary waste that cost is launched in advertisement is reduced.
7. a kind of self-service advertisement distributing method provided by the invention and system, after advertisement reading and viewing, media and wide
Accusing audient can award, can allow reading advertisements, propagating advertisement that can obtain income, excitation commercial audience and advertising media
Enthusiasm and initiative allow traffic generating person to become the beneficiary of interests.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is method and step flow chart of the invention；
Fig. 2 is the method and step flow chart of embodiment 2；
Fig. 3 is that two dimensional code of the invention is associated with schematic diagram；
Fig. 4 is system framework figure of the invention；
Fig. 5 is the flow chart of this hair two dimensional code publication；
Fig. 6 is the flow chart of 2 two dimensional code of embodiment publication；
Fig. 7 is the flow chart that advertisement of the present invention is launched；
Fig. 8 is the flow chart that ad content of the present invention obtains；
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
A kind of self-service advertisement distributing method, specific steps are as follows:
Two dimensional code publication: one group of media description information is obtained, and generation one is uniquely associated with media description information
Two dimensional code stores the two-dimensional barcode information of media description information and associated two dimensional code, and the two dimensional code of generation is issued；
Advertisement is launched: ad content and publication parameter and the two-dimensional barcode information of storage being associated, and stored；
It sends ad content request: parsing scanned two dimensional code and obtain two-dimensional barcode information, transmission includes the two dimension
The ad content request of code information；
Ad content is sent: after receiving ad content request, by the two-dimensional barcode information institute in ad content request
Associated and qualified ad content is sent；
Exhibiting advertising content: exhibiting advertising content, and receive operation, operation information is sent.
In addition, can also include after exhibiting advertising content, award distribution: analyzing operation information, and by default ratio
Example carries out award distribution.
The specific steps of the two dimensional code publication are as follows:
Media client starting, checks whether it is legal；
It is no, then it prompts user to fail, terminates；
It is to receive media description information, generates and the associated two dimensional code of media description information；
It sends media description information and is stored with the two-dimensional barcode information for being associated with two dimensional code to service platform, two dimensional code publication, knot
Beam.
The specific steps of two dimensional code publication can be with are as follows:
Media client starting, checks whether it is legal；
It is no, then it prompts user to fail, terminates；
It is to receive media description information, sends service platform for media description information, service platform generates association two dimension
Code, and media description information and the two-dimensional barcode information for being associated with two dimensional code are stored, the two dimensional code of generation is sent back to media client；
The two dimensional code that service platform is sent back to is received, two dimensional code is issued, is terminated.
The media be except traditional sense advertising media (such as: TV, newspaper, magazine, street corner large-screen lc show
The traditional printing billboard etc. on television advertising machine, construction wall in device, LED advertising wall, elevator) it can also be more outside
The a place of elephant, a fixation or the object flowed, a meeting affairs activity, an event scenarios, online community, one
A webpage etc. excavates and discharges more good fragmentation media resources, expands the range of media, description information can be
Title, category of employment, position, effective time, brief introduction etc..
It is described to be issued as issuing on publication or line under line.
The concrete operation step that the advertisement is launched are as follows:
Advertiser's client terminal start-up, checks whether it is legal；
It is no, then it prompts to fail, terminate；
It is to receive ad content and setting publication parameter, the media description information in retrieval service platform；
Required media are chosen, ad content and publication parameter two dimensional code corresponding with media description information association are believed
Breath association；
Service platform storage is sent by ad content, publication parameter and associated two-dimensional barcode information, is terminated.
During the publication parameter can be advertisement effective time, award setting, problem is arranged, audient's customer requirement is arranged
It is one or more of.
One media is associated with a two dimensional code, and an ad content can be associated with multiple two dimensional codes, and one
A two dimensional code can also be associated with a plurality of ad content.
The concrete operation step for sending ad content request and ad content transmission are as follows:
Whether commercial audience client terminal start-up examines user legal；
It is no, user's failure is prompted, is terminated；
It is to scan the two-dimensional code, parsing two dimensional code obtains two-dimensional barcode information；
It include the ad content request of two-dimensional barcode information to service platform transmission；
Service platform is analyzed after receiving ad content request, and ad content associated by two-dimensional barcode information is sent to
The other information for including in ad content request meets the commercial audience that publication Parameter Conditions meet media description information condition again
Client；
Obtain service platform analysis after returning the result, return the result in if any ad content then presenting advertising content arrange
Table, nothing then terminate.
Include two-dimensional barcode information in ad content request, location information, identity information, temporal information etc. one or
Multiple, the identity information can be age, gender, permanent residence, birthplace, hobby etc..
The operation includes clicking, sliding one or more of drawing, input.
It is specific as follows:
Embodiment one
On the one hand the present embodiment provides a kind of self-service advertisement distributing method, as shown in attached drawing 1,3,4,5,7,8, tool
Body step are as follows:
A certain top grade western restaurant makes dining room have the valence of higher advertising media due to the consumption feature of its client that has dinner
Value.Dining room can input dining room title by the media client being mounted on terminal (such as mobile phone), and it is such as high to manage classification for position
Shelves French western-style food, the brief introduction in the dining room such as volume of the flow of passengers manage time, the media description informations such as vegetable type.Media client generates
One unique corresponding two dimensional code is associated, and media client is by the two of the media description information of input and associated two dimensional code
Dimension code information is sent to the storage server storage of service platform.Then the western-style restaurant passes through media client for the two of generation
Code export printing or printing are tieed up, is then posted in dining room full position for client's barcode scanning of having dinner.
Some manages the businessman of high-grade luxury goods, wants that putting into advertisement carries out products propaganda.Therefore, businessman can pass through peace
Advertisement primary client typing advertising content and setting publication parameter, publication parameter on terminal (such as mobile phone) can be
Advertisement effective time, the gender requirement of audient user, age requirement, status requirement, award setting, the one kind such as advertisement problem setting
Or it is a variety of.Then the media description information being stored in the storage server of service platform, inspection are retrieved by advertisement primary client
Rope to media description information be shown on advertisement primary client, or first pass through the retrieval of advertisement primary client to be stored in service flat
Media description information in the storage server of platform, the media description information retrieved is shown on advertisement primary client, then is recorded
Enter advertising content and setting publication parameter, publication parameter can be advertisement term of validity, the gender requirement of audient user, year
Age requires, status requirement, award setting, and advertisement problem setting etc. is one or more.If in the media description information retrieved
It there is above-mentioned high-grade western-style restaurant, the businessman thinks that the user that has dinner of the western-style restaurant agrees with the product of his operation very much, thinks pair
The user that has dinner of the western-style restaurant carries out specific aim product marketing, and the businessman can choose the western-style restaurant, will be in the advertisement of businessman
Associated two dimensional code is associated for appearance and publication parameter and western-style restaurant.Then advertisement primary client is by the ad content of businessman
The storage server storage of service platform is sent to the two-dimensional barcode information of publication parameter and associated two dimensional code.
In this way, above-mentioned two dimensional code had not only been associated with the ad content of businessman and had issued parameter but also be associated with this advertisement of western-style restaurant
Media.
The user that has dinner of western-style restaurant is puted up by the commercial audience client scan being mounted on user terminal (such as mobile phone)
Two dimensional code in western-style restaurant, commercial audience client parsing two dimensional code obtain two-dimensional barcode information, then, commercial audience client
It include the ad content request of above-mentioned two-dimensional barcode information to the transmission of the data processing centre of service platform.It can be in the request
Include location information, the identity information (such as age, gender etc.) that when user installation client registers, temporal information etc. one or
It is multiple.The data processing centre of service platform is analyzed after receiving ad content request, will be wide associated by two-dimensional barcode information
It accuses the other information that content is sent in request and meets the commercial audience client that publication Parameter Conditions meet media description condition again
End, commercial audience terminal by the exhibiting advertising content received to user, and receive user click, it is sliding draw, the operation such as input.And it will
User's operation information is sent to the data processing centre of service platform.
The present embodiment additionally provides a kind of equipment, and the equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of places
It manages device and executes the exemplary any self-service advertisement distributing method of the present invention.
On the other hand, the present embodiment additionally provides a kind of computer readable storage medium for being stored with computer program, should
The present invention exemplary any self-service advertisement distributing method is realized when program is executed by processor.
Embodiment 2
On the one hand the present embodiment provides a kind of self-service advertisement distributing method, as shown in attached drawing 2,3,4,6,7,8, tool
Body step are as follows:
A certain top grade western restaurant makes dining room have the valence of higher advertising media due to the consumption feature of its client that has dinner
Value.Dining room can input dining room title by the media client being mounted on terminal (such as mobile phone), and it is such as high to manage classification for position
Shelves French western-style food, the brief introduction in the dining room such as volume of the flow of passengers manage time, the media description informations such as vegetable type.Media client will be defeated
The media description information entered is sent to service platform, and the data processing of media client and storage server is connected on service platform
It is centrally generated the two dimensional code that a unique corresponding two dimensional code was associated and saved the two dimensional code of media description information and generation
The two dimensional code of generation is sent to the media client by information.Western-style restaurant is led the two dimensional code received by media client
It prints or prints out, be then posted in dining room full position for client's barcode scanning of having dinner.
Some manages the businessman of high-grade luxury goods, wants that putting into advertisement carries out products propaganda.Therefore, businessman can pass through peace
Advertisement primary client typing advertising content and setting publication parameter, publication parameter on terminal (such as mobile phone) can be
Advertisement effective time, the gender requirement of audient user, age requirement, status requirement, award setting, the one kind such as advertisement problem setting
Or it is a variety of.Then it by the media description information of storage server storage in the retrieval service platform of advertisement primary client, retrieves
Media description information be shown on advertisement primary client, or first pass through the storage in the retrieval service platform of advertisement primary client
The media description information of server storage, the media description information retrieved is shown on advertisement primary client, then typing advertisement
Promotional content and setting publication parameter, publication parameter can be advertisement effective time, and the gender of audient user requires, the age is wanted
It asks, status requirement, award setting, advertisement problem setting etc. is one or more.If just being deposited in the media description information retrieved
In above-mentioned high-grade western-style restaurant, the businessman thinks that the user that has dinner of the western-style restaurant agrees with the product of his operation very much, wants to western-style food
The user that has dinner in the Room carries out specific aim product marketing, and businessman can choose the western-style restaurant, and the ad content of businessman and publication are joined
Associated two dimensional code is associated number with western-style restaurant.Then parameter by the ad content of businessman and is issued in advertisement primary client
Service platform storage is sent to the two-dimensional barcode information of associated two dimensional code.
In this way, above-mentioned two dimensional code had not only been associated with the ad content of businessman and had issued parameter but also be associated with this advertisement of western-style restaurant
Media.
The user that has dinner of western-style restaurant is puted up by the commercial audience client scan being mounted on user terminal (such as mobile phone)
Two dimensional code in western-style restaurant, commercial audience client parsing two dimensional code obtain two-dimensional barcode information, then, commercial audience client
It include the ad content request of above-mentioned two-dimensional barcode information to the transmission of the data processing centre of service platform.It can be in the request
Include location information, the identity information (such as age, gender etc.) that when user installation client registers, temporal information etc. one or
It is multiple.Service platform is analyzed after receiving ad content request, and ad content associated by two-dimensional barcode information is sent to and is asked
Other information in asking meets the commercial audience client that publication Parameter Conditions meet media description condition again, commercial audience terminal
By the exhibiting advertising content received to user, and receives user and click, slide and the operation such as draw, input.And user's operation information is sent out
The data processing centre of service platform is given, the data processing centre of service platform receives the client that commercial audience client transmits
It is analyzed after operation information, then, the award gold of businessman is distributed into barcode scanning client and western-style restaurant by preset ratio.By barcode scanning
The award information of client is sent to commercial audience client and shows.
The present embodiment additionally provides a kind of equipment, and the equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of places
It manages device and executes the exemplary any self-service advertisement distributing method of the present invention.
On the other hand, the present embodiment additionally provides a kind of computer readable storage medium for being stored with computer program, should
The present invention exemplary any self-service advertisement distributing method is realized when program is executed by processor.
Except for the technical features described in the specification, remaining technical characteristic is the known technology of those skilled in the art, is prominent
Innovative characteristics of the invention out, details are not described herein for remaining technical characteristic.To sum up, the foregoing is merely a prefered embodiment of the invention and
, it should not be limited the scope of the invention with this, i.e., all claims under this invention and present specification are made
Simple equivalent changes and modifications, should all still belong to the range that the invention patent covers.
Claims (9)
1. a kind of self-service advertisement distributing method, it is characterised in that: specific steps are as follows:
Two dimensional code publication: obtaining one group of media description information, and generates a uniquely two dimension associated with media description information
Code stores the two-dimensional barcode information of media description information and associated two dimensional code, and the two dimensional code of generation is issued；
Advertisement is launched: ad content and publication parameter and the two-dimensional barcode information of storage being associated, and stored；
It sends ad content request: parsing scanned two dimensional code and obtain two-dimensional barcode information, transmission includes the two dimensional code letter
The ad content of breath is requested；
Ad content is sent:, will be associated by the two-dimensional barcode information in ad content request after receiving ad content request
And qualified ad content send；
Exhibiting advertising content: exhibiting advertising content, and receive operation, operation information is sent.
2. a kind of self-service advertisement distributing method according to claim 1, it is characterised in that: also wrapped after exhibiting advertising content
It includes, award distribution: operation information is analyzed, and carries out award distribution by preset ratio.
3. a kind of self-service advertisement distributing method according to claim 1, it is characterised in that: described to be issued as issuing under line
Or it is issued on line.
4. a kind of self-service advertisement distributing method according to claim 1, it is characterised in that: the publication parameter includes wide
Accuse one or more of effective time, award setting, problem setting, the setting of audient's customer requirement.
5. a kind of self-service advertisement distributing method according to claim 1, it is characterised in that: in the ad content request
It also include one or more of identity information, location information, temporal information.
6. a kind of self-service advertisement distributing method according to claim 1, it is characterised in that: it is described operation include click,
One or more of sliding drawing, input.
7. a kind of self-service ad delivery systems, comprising: client and service platform, client are installed on the subscriber terminal,
It is characterized in that:
The client includes:
Media client is configured to obtain one group of media description information, and generation one is uniquely related to media description information
The two-dimensional barcode information of media description information and associated two dimensional code is sent to service platform storage, will generated by the two dimensional code of connection
Two dimensional code publication；Or for obtaining one group of media description information, and media description information is sent to service platform, and connect
The two dimensional code that service platform is sent is received, two dimensional code is issued；
Advertisement primary client is configured to for ad content and publication parameter and the two-dimensional barcode information of storage being associated, concurrently
It send to service platform and stores；
Commercial audience client is configured to scan announced two dimensional code, parses scanned two dimensional code and obtains two dimensional code letter
Breath, transmission include the ad content request of the two-dimensional barcode information；Exhibiting advertising content, and receive operation, by operation information
It is sent to service platform；And show the award information that service platform is sent；
The service platform includes:
Storage server, being configured to storage includes: the two-dimensional barcode information of media description information and associated two dimensional code, in advertisement
Hold and publication parameter is arranged with the two-dimensional barcode information of associated two dimensional code, award；
Data processing centre is configured to receive the media description information sent of media client, and generates one uniquely and matchmaker
The two-dimensional barcode information of media description information and associated two dimensional code is stored, will be generated by the associated two dimensional code of body description information
Two dimensional code be sent to media client；The operation information that commercial audience client is sent is received, operation information is analyzed, and will
The award information of audient is sent to commercial audience client；
Be also connected with media client, advertisement primary client, commercial audience client and storage server, and to media client,
Advertisement primary client, commercial audience client, the data of storage server are handled.
8. a kind of equipment, the equipment include:
One or more processors；
Memory, for storing one or more programs, when one or more of programs are by one or more of processors
When execution, so that one or more of processors execute the self-service advertisement distributing method as described in claim 1-6 is any.
9. a kind of computer readable storage medium for being stored with computer program, characterized in that when the program is executed by processor
Realize any self-service advertisement distributing method of claim 1-6.
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