CN110111125A - A kind of information output method, device, terminal and readable storage medium storing program for executing - Google Patents
A kind of information output method, device, terminal and readable storage medium storing program for executing Download PDFInfo
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- CN110111125A CN110111125A CN201910219391.9A CN201910219391A CN110111125A CN 110111125 A CN110111125 A CN 110111125A CN 201910219391 A CN201910219391 A CN 201910219391A CN 110111125 A CN110111125 A CN 110111125A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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- G—PHYSICS
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a kind of information output methods, device, terminal and storage medium, the described method includes: in response to the broadcasting of the first promotion message on the first display area in the information flow page, create the second display area, according to the first promotion message, obtain the second promotion message, the second promotion message is exported in the second display area, first display area and the second display area be not be overlapped, so that as the first promotion message starts to play, automatically the second promotion message is exported with nonoverlapping second display area in the first display area on the information flow page, it can be realized and be actively presented to the user the first promotion message and the second promotion message together, but also it can be reduced the number of operations that user obtains the second promotion message, improve the efficiency that user obtains information, and improve the conversion ratio of promotion message.
Description
Technical field
The present invention relates to video technique fields, more particularly to a kind of information output method, a kind of information output apparatus, one
Kind terminal and a kind of computer readable storage medium.
Background technique
With the development of internet, more and more information by website, using etc. the network platforms promote.In the network platform
When promotion message, most concerned about the promotion effect of popularization, promotion message occurs mostly in the form of information flow, and it is desirable that promotion message is shown
After user, relatively good promotion effect can be received immediately, and it is on probation such as to download APP (Application, using) immediately, point
Hit consulting or the directly promotion effects such as purchase.
The details page of promotion message is seldom demonstrated in the information flow page, result in this way the conversion ratio of promotion message compared with
It is low.
Summary of the invention
The technical problem to be solved is that provide a kind of information output method, a kind of information output dress for the embodiment of the present invention
It sets, a kind of terminal and a kind of computer readable storage medium, to solve the problems, such as that the conversion ratio of promotion message is lower.
To solve the above-mentioned problems, the invention discloses a kind of information output methods, comprising:
In response to the broadcasting of the first promotion message on the first display area in the information flow page, the second viewing area is created
Domain, first display area and the second display area are located in the information flow page, and first display area and institute
The second display area is stated not to be overlapped；
According to first promotion message, the second promotion message is obtained；
Second promotion message is exported in second display area.
Optionally, the second display area of the creation includes:
Obtain the location information of the first display area in the information flow page；
According to the positional information, second display area is created using web pages component.
Optionally, on first display area in response in the information flow page the first promotion message broadcasting,
Before creating the second display area, the method also includes:
Obtain user behavior characteristics；
According to the user behavior characteristics, the first information type that user is not concerned with is determined；
Obtain the second information type of first promotion message；
If second information type and first information Type-Inconsistencies trigger the broadcasting of first promotion message.
Optionally, on first display area in response in the information flow page the first promotion message broadcasting,
Before creating the second display area, the method also includes: obtain the broadcasting configuration information of first promotion message；
The broadcasting of first promotion message on first display area in response in the information flow page, creation second are aobvious
Show that region includes: to play first promotion message, and create second according to the broadcasting configuration information of first promotion message
Display area, the configuration information that plays comprise at least one of the following: automatic playback switch information, net when opening automatic play
Volume control information when network status information, automatic broadcasting.
Optionally, second promotion message is the target pages in application, described according to first promotion message,
Before obtaining the second promotion message, the method also includes: detect whether the target pages in the application are corresponding applies
Installation；
If the application is not installed, described according to first promotion message, obtaining the second promotion message includes: to obtain institute
It states and the page is installed using corresponding downloading, export instead of the target pages in the application in second display area.
Optionally, second promotion message is corresponding predetermined including promoting the corresponding details page of object, popularization object
Information submits at least one of the page, the corresponding contact details of popularization object.
Second aspect according to the present invention discloses a kind of information output apparatus characterized by comprising
Region creation module, for being broadcast in response to the first promotion message on the first display area in the information flow page
It puts, creates the second display area, first display area and the second display area are located in the information flow page, and described
First display area and second display area be not be overlapped；
Data obtaining module, for obtaining the second promotion message according to first promotion message；
Message output module, for exporting second promotion message in second display area.
Optionally, the region creation module includes:
Acquisition of information submodule, for obtaining the location information of the first display area in the information flow page；
Region creates submodule, for according to the positional information, creating second display area using web pages component.
Optionally, described device further include:
Feature obtains module, for the first popularization letter on first display area in response in the information flow page
The broadcasting of breath before creating the second display area, obtains user behavior characteristics；
Determination type module, for determining the first information type that user is not concerned with according to the user behavior characteristics；
Type acquisition module, for obtaining the second information type of first promotion message；
Trigger module is played, if being used for second information type and first information Type-Inconsistencies, triggers described the
The broadcasting of one promotion message.
Optionally, described device further include:
Configuration information obtains module, for first pushing away on first display area in response in the information flow page
The broadcasting of Guangxin breath before creating the second display area, obtains the broadcasting configuration information of first promotion message；
The region creation module includes:
Submodule is played, for the broadcasting configuration information according to first promotion message, described first is played and promotes letter
Breath, and the second display area is created, the broadcasting configuration information comprises at least one of the following: automatic playback switch information is opened
Automatically volume control information when network state information when broadcasting, automatic broadcasting.
Optionally, second promotion message is the target pages in application, described device further include:
Detection module, for being answered described in detection before obtaining the second popularization letter described according to first promotion message
Whether installed with the corresponding application of interior target pages；
If the application is not installed, the data obtaining module includes:
Instead of submodule, for obtaining the corresponding downloading installation page of the application, instead of the page object in the application
Face is exported in second display area.
Optionally, second promotion message is corresponding predetermined including promoting the corresponding details page of object, popularization object
Information submits at least one of the page, the corresponding contact details of popularization object.
The third aspect according to the present invention discloses a kind of terminal characterized by comprising memory, processor and deposits
The information output program that can be run on the memory and on the processor is stored up, the information output program is by the place
The step of reason device realizes information output method as described above when executing.
Fourth aspect according to the present invention discloses a kind of computer readable storage medium, which is characterized in that the calculating
It is stored with information output program on machine readable storage medium storing program for executing, is realized when the information output program is executed by processor as described above
Information output method in step.
In conclusion according to an embodiment of the present invention, by response on the first display area in the information flow page
The broadcasting of one promotion message creates the second display area, according to the first promotion message, obtains the second promotion message, aobvious second
Showing and exports the second promotion message in region, wherein the first display area and the second display area are located in the information flow page, and the
One display area and the second display area be not be overlapped, so that as the first promotion message starts to play, automatically in the information flow page
It is upper to export the second promotion message with nonoverlapping second display area in the first display area, can be realized the first promotion message and
Second promotion message is actively presented to the user together, but also can be reduced the number of operations that user obtains the second promotion message, is mentioned
High user obtains the efficiency of information, and improves the conversion ratio of promotion message.
Detailed description of the invention
Fig. 1 shows a kind of step flow chart of information output method embodiment of the invention；
Fig. 2 shows the step flow charts of another information output method embodiment of the invention；
Fig. 3 shows the step flow chart of another information output method embodiment of the invention；
Fig. 4 shows the step flow chart of another information output method embodiment of the invention；
Fig. 5 shows a kind of structural block diagram of information output apparatus embodiment of the present invention.
Specific embodiment
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, with reference to the accompanying drawing and specific real
Applying mode, the present invention is described in further detail.
The information flow page includes the page that output has the types such as video, text, image or the information flow of multiple types mixing
Face, for example, there is the letter of the page or any other service form that show video feed stream (also known as information flow) in video APP
The breath stream page, the embodiment of the present invention are without limitation.
User is in the information on the sliding browsing information flow page, if occurring the first promotion message on the information flow page
(for example, promoting video) seldom opens associated second promotion message (for example, promoting details page), leads to the first promotion message
The lower problem of conversion ratio.The embodiment of the present invention in order to solve this problem, provides technical solution below.
Referring to Fig.1, a kind of step flow chart of information output method embodiment of the invention is shown, can specifically include
Following steps:
Step 101, in response to the broadcasting of the first promotion message on the first display area in the information flow page, creation the
Two display areas, first display area and the second display area are located in the information flow page, and first display
Region and second display area be not be overlapped.
The information flow page can be used for the popularization of information, and promotion message includes the various forms of letters such as video, image, text
Breath, the embodiment of the present invention are without limitation.The first promotion message can be played on a display area in the information flow page,
This display area is denoted as the first display area, that is to say, that locating on the information flow page when the first promotion message plays
Display area be exactly the first display area.First promotion message can be automatically begins to play, be also possible in response to
The trigger action at family starts broadcasting or any other applicable mode and triggers broadcasting, and the embodiment of the present invention does not limit this
System.
For example, user, on the video stream page in video APP, sliding browses the video in information flow, work as video
When occurring promoting video (i.e. the first promotion message) on the information flow page, which automatically begins to play, or when popularization
When video slides into the predeterminated position on the page, which automatically begins to play, or popularization video when the user clicks
When, which starts to play.
In embodiments of the present invention, the first promotion message starts to play in the first display area, promotes and believes in response to first
The broadcasting of breath creates a display area, is denoted as the second display area.Create a kind of implementation packet of the second display area
It includes: obtaining the location information of the first display area in the information flow page, it is aobvious using web pages component creation second according to location information
Show that region or any other applicable implementation, the embodiment of the present invention are without limitation.
In embodiments of the present invention, the first display area and the second display area are located in the information flow page, and first is aobvious
Show that region and the second display area be not be overlapped, therefore, the second display area of creation can be to remove first on the coverage information stream page
Other all or part of display areas except display area, the embodiment of the present invention show the first display area and second
The positional relationship in region is without limitation.
For example, on the video feed stream page, when popularization video (i.e. the first promotion message) starts to play, using webpage
Component (WebView component) creates the second display area, specifically, can first obtain the first display area for promoting video
Location information determines the location information of the second display area according to the location information of the first display area, WebView is then arranged
Width and height of the component on the information flow page, obtain the second display area, which can cover except the first display
Region locating for other videos except region, i.e., be broadly divided into the first display area and the second viewing area on the information flow page
Domain, to promote video on the first display area, the associated popularization webpage (i.e. second of video is promoted for showing in the second display area
Promotion message), the embodiment of the present invention for other regions also included on the page without limitation.
Step 102, according to first promotion message, the second promotion message is obtained.
Second promotion message is the promotion message for being different from the first promotion message, also may include video, image, text etc.
Various forms of information, the embodiment of the present invention are without limitation.For example, promote video (i.e. the first promotion message) popularization is
Website, the second promotion message are the homepage of the website；That promote video popularization is APP, and the second promotion message is the downloading of the APP
The page is installed, can specifically include the second any suitable promotion message, the embodiment of the present invention is without limitation.
In embodiments of the present invention, the second promotion message can establish incidence relation with the first promotion message, can store
On the server, it can also download in client, be can also be in the APP in client from server, therefore can be with
The second promotion message is downloaded from server, the second promotion message can also be extracted from client, can specifically include any suitable
Acquisition modes, the embodiment of the present invention is without limitation.
Step 103, second promotion message is exported in second display area.
In embodiments of the present invention, a kind of implementation of the second promotion message of acquisition is exported in the second display area
It may include: to load the second promotion message to the second display area using web pages component, for example, having adjusted WebView component, incite somebody to action
Url (Uniform Resource Locator, uniform resource locator) attribute of WebView component is set as promoting webpage
The address of (i.e. the second promotion message), WebView component can download the data for promoting webpage from network, and load popularization net
Page is shown that can specifically include any suitable mode, the embodiment of the present invention is without limitation.
In conclusion according to an embodiment of the present invention, by response on the first display area in the information flow page
The broadcasting of one promotion message creates the second display area, according to the first promotion message, obtains the second promotion message, aobvious second
Showing and exports the second promotion message in region, wherein the first display area and the second display area are located in the information flow page, and the
One display area and the second display area be not be overlapped, so that as the first promotion message starts to play, automatically in the information flow page
It is upper to export the second promotion message with nonoverlapping second display area in the first display area, can be realized the first promotion message and
Second promotion message is actively presented to the user together, but also can be reduced the number of operations that user obtains the second promotion message, is mentioned
High user obtains the efficiency of information, and improves the conversion ratio of promotion message.
Referring to Fig. 2, the step flow chart of another information output method embodiment of the invention is shown, specifically can wrap
Include following steps:
Step 201, the broadcasting configuration information of first promotion message is obtained.
In embodiments of the present invention, the broadcasting that configuration information is used to control the first promotion message is played, can be obtained from cloud
Broadcasting configuration information is taken, playing configuration information can be for one or more first promotion messages.Playing configuration information can
It to be configured by the network operator of APP, can also be configured according to the user's choice, or can be according to user behavior characteristics
The hobby of user is analyzed, then to playing, configuration information is configured or any other applicable mode is broadcast
Configuration information is put, the embodiment of the present invention is without limitation.
In embodiments of the present invention, optionally, it plays configuration information to comprise at least one of the following: automatic playback switch letter
Breath, network state information when opening automatic play, automatic volume control information when playing.
Automatic playback switch information opens network when automatic play for controlling whether target video automatically begins to play
Status information can be played when in which kind of network state automatically for controlling, automatic volume control information when playing
Initial volume when for controlling automatic broadcasting.
Usually in the information flow page, the first promotion message will not automatically begin to play, in order to improve the first popularization
The opening rate of information can configure the first promotion message and play automatically, for example, promoting when on the video feed stream page
When video (i.e. the first promotion message), when judging the network being presently in as wifi network, pushed away then automatically beginning to mute broadcasting
Wide video.
In embodiments of the present invention, optionally, the display of the first promotion message when playing the first promotion message to be promoted
Speed just first can download the first promotion message associated second from server and promote letter before the broadcasting of the first promotion message
Breath, to realize that the extraction to the second promotion message preloads, so that playing for the first promotion message is aobvious with the second promotion message
Show and more synchronize, provides better usage experience for user.Video (i.e. first is promoted for example, having existed in video feed stream
Promotion message), and when being that will appear on the page because of the slide of user, then downloading H5 (HTML5) page is (i.e. in advance
Second promotion message) or downloading installation page (i.e. the second promotion message) of preloaded applications in advance, and it is stored in the slow of client
In depositing.
Step 202, according to the broadcasting configuration information of first promotion message, first promotion message is played, and is created
Build the second display area.
In embodiments of the present invention, according to the broadcasting configuration information of the first promotion message, the first promotion message is carried out certainly
It is dynamic to play or trigger broadcasting or any other applicable broadcast mode manually, and create the second display area.
In embodiments of the present invention, optionally, creating in a kind of implementation of the second display area may include: to obtain
The location information of first display area in the information flow page, according to location information, using the second display of web pages component creation
Region.
The information flow page is usually the page that can be slided up and down, and the position of the first display area needs the position according to sliding
Determination is set, the location information of the first display area in the current information stream page is obtained, according to the location information of the first display area
It is assured that the location information of the second display area, then position of the web pages component on the information flow page is set, obtain the
Two display areas.For example, inserting popularization video (i.e. the in text news feed stream (information flow of text type)
One promotion message).On the information flow page, other than the first promotion message, there is also other stream informations, when the first popularization letter
Breath starts to play, then creates the second display area for covering other stream informations.The embodiment of the present invention covers the second display area
Cover which stream information without limitation.
Step 203, according to first promotion message, the second promotion message is obtained.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
Step 204, second promotion message is exported in second display area.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
In embodiments of the present invention, optionally, the second promotion message includes promoting the corresponding details page of object, popularization pair
As corresponding predetermined information submits at least one of the page, the corresponding contact details of popularization object.
Promoting object includes physical goods, digital commodities promoted etc. or any other applicable object, and the present invention is real
It is without limitation to apply example.For example, purchase commodity when introduce commodity details the page, for interested commodity for
The page submitted after predetermined information, the telephone number or the account of immediate communication tool of businessman etc. are filled in family, can be with
Operation button is provided, for directly dialing telephone number or adding the operation such as good friend in immediate communication tool, specifically can wrap
The second any suitable promotion message is included, the embodiment of the present invention is without limitation.
In conclusion according to an embodiment of the present invention, by obtaining the broadcasting configuration information of the first promotion message, according to first
The broadcasting configuration information of promotion message plays first promotion message, and creates the second display area, pushes away according to described first
Guangxin breath, obtains the second promotion message, second promotion message is exported in second display area, so that with first
Promotion message starts to play, and exports second with nonoverlapping second display area in the first display area on the information flow page automatically
Promotion message can be realized and actively be presented to the user the first promotion message and the second promotion message together, but also can be reduced
User obtains the number of operations of the second promotion message, improves the efficiency that user obtains information, improves the conversion of promotion message
Rate.
Referring to Fig. 3, the step flow chart of another information output method embodiment of the invention is shown, specifically can wrap
Include following steps:
Step 301, user behavior characteristics are obtained.
In embodiments of the present invention, user behavior characteristics include the feature for the behavior that user closes the information in playing, use
The feature of the behavior of the dynamic selection viewing information of householder, user click feature of behavior of negative-feedback button etc. or any other
Applicable behavioural characteristic, the embodiment of the present invention are without limitation.
For example, negative-feedback button has can be set in each popularization video (i.e. the first promotion message), user sees popularization view
When frequently and clicking negative-feedback, industry type corresponding to the behavior state of user and the popularization video of closing need to be recorded, if with
It is not automatic that the user can be configured when family is more to the negative-feedback of the popularization video of certain industry, in the sector popularization data of feedback
It plays and promotes video and do not automatically open the associated popularization page (i.e. the second promotion message), or in video feed stream not
The popularization video etc. of the sector is pushed for the user.
Step 302, according to the user behavior characteristics, the first information type that user is not concerned with is determined.
In embodiments of the present invention, user behavior characteristics can reflect user and whether the first promotion message paid close attention to or felt
Interest, therefore according to user behavior characteristics, it can determine whether the first promotion message needs the broadcasting that is triggered.When specific implementation,
The information type of uninterested first promotion message of user can be determined previously according to user behavior characteristics, and use is recorded
In the broadcasting configuration information at family, when there is the first promotion message to appear on the information flow page, according to broadcasting configuration information, if with
Family is to the first promotion message and loses interest in, then does not trigger the broadcasting of the first promotion message, otherwise triggers the first promotion message
It plays.
Information type may include the brand that promotion message is promoted or product type or affiliated industry type, can also wrap
Content type corresponding to the information content is included, can specifically include any suitable Type division mode, the embodiment of the present invention pair
This is without limitation.
In embodiments of the present invention, user behavior characteristics can reflect the information type that user is not concerned with, and be denoted as the first letter
Cease type.For example, user shortly clicks closing starting to play in history for the popularization video of some industry, and
Negative-feedback button is clicked, when user is more than setting quantity to the negative-feedback of the popularization video of some industry, so that it may determine
User loses interest in for the popularization video of the sector.First information type is can recorde after determining in playing configuration information,
To play the first promotion message for subsequent triggers.
Step 303, the second information type of first promotion message is obtained.
In embodiments of the present invention, the information type for obtaining the first promotion message, is denoted as the second information type.
Step 304, if second information type and first information Type-Inconsistencies, first promotion message is triggered
Broadcasting.
In embodiments of the present invention, first information type and the second information type are compared, if the second information type
With first information Type-Inconsistencies, show that the second information type of the first promotion message is not the first information class that user is not concerned with
Type, then trigger the broadcasting of the first promotion message, otherwise shows that the first promotion message belongs to the first information type that user is not concerned with,
The broadcasting of the first promotion message is not triggered then.
Step 305, in response to the broadcasting of the first promotion message on the first display area in the information flow page, creation the
Two display areas, first display area and the second display area are located in the information flow page, and first display
Region and second display area be not be overlapped.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
Step 306, according to first promotion message, the second promotion message is obtained.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
Step 307, second promotion message is exported in second display area.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
In conclusion according to an embodiment of the present invention, by response on the first display area in the information flow page
The broadcasting of one promotion message creates the second display area, according to the first promotion message, obtains the second promotion message, aobvious second
Showing and exports the second promotion message in region, wherein the first display area and the second display area are located in the information flow page, and the
One display area and the second display area be not be overlapped, so that as the first promotion message starts to play, automatically in the information flow page
It is upper to export the second promotion message with nonoverlapping second display area in the first display area, can be realized the first promotion message and
Second promotion message is actively presented to the user together, but also can be reduced the number of operations that user obtains the second promotion message, is mentioned
High user obtains the efficiency of information, and improves the conversion ratio of promotion message.
Further, by obtaining user behavior characteristics, according to the user behavior characteristics, first promotion message is triggered
Broadcasting so that be not concerned with for user or uninterested first promotion message without playing automatically, avoid to
Family is bothered, and the displaying rate of the first promotion message and the second promotion message paid close attention to for user is improved.
Referring to Fig. 4, the step flow chart of another information output method embodiment of the invention is shown, specifically can wrap
Include following steps:
Step 401, in response to the broadcasting of the first promotion message on the first display area in the information flow page, creation the
Two display areas, first display area and the second display area are located in the information flow page, and first display
Region and second display area be not be overlapped.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
Step 402, detect whether the corresponding application of the target pages in the application has installed.
In embodiments of the present invention, when the second promotion message is the target pages in application, page object can first be detected
Whether the corresponding application in face has installed, and specifically, the packet name of the application can be downloaded into local with the first promotion message,
Or can be locally downloading before obtaining the second promotion message, it whether include then being somebody's turn to do in the local mounted application of detection
The packet name of application, if including the packet name of the application, which has been installed, if not including the packet name of the application, the application is not
Installation.
If exporting the link of the target pages in the application in the second display area using having installed, when user's point
After hitting the link, the application is opened, and jumps directly to the target pages in the application.For example, straight by deeplink technology
The target pages in application are taken out, deeplink technology is also known as deep linking technology, is exactly one chain of click on mobile phone
After connecing, some page that can be directly linked to inside APP, rather than the homepage that when APP is normally opened shows.
Step 403, it if the application is not installed, obtains the application corresponding downloading and the page is installed, instead of the application
Interior target pages are exported in second display area.
In embodiments of the present invention, it if using not installing, obtains and the page is installed using corresponding downloading, instead of in application
Target pages, i.e., instead of script application in target pages export in the second display area.
For example, the end IOS automatically opens APP Store (application shop), and jump to the downloading installation page of APP；
The end Android then automatically opens the downloading installation page of APP or the downloading installation page of direct pull-up application market channel.
Step 404, second promotion message is exported in second display area.
In embodiments of the present invention, the specific implementation of this step may refer to the description in previous embodiment, herein
It does not repeat separately.
In conclusion according to an embodiment of the present invention, by response on the first display area in the information flow page
The broadcasting of one promotion message creates the second display area, detects whether the corresponding application of the target pages in the application has been pacified
Dress obtains the corresponding downloading of the application and installs the page if the application is not installed, defeated instead of the target pages in the application
Out in second display area, the second promotion message is exported in the second display area, wherein the first display area and second
Display area is located in the information flow page, and the first display area and the second display area be not be overlapped, so that with the first popularization
Information starts to play, and promotes on the information flow page with the nonoverlapping second display area output second in the first display area automatically
Information can be realized and actively be presented to the user the first promotion message and the second promotion message together, but also can be reduced user
The number of operations for obtaining the second promotion message improves user and obtains the efficiency of information, and improves the conversion of promotion message
Rate.
It should be noted that for simple description, therefore, it is stated as a series of action groups for embodiment of the method
It closes, but those skilled in the art should understand that, embodiment of that present invention are not limited by the describe sequence of actions, because according to
According to the embodiment of the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art also should
Know, the embodiments described in the specification are all preferred embodiments, and the related movement not necessarily present invention is implemented
Necessary to example.
Referring to Fig. 5, a kind of structural block diagram of information output apparatus embodiment of the present invention is shown, can specifically include as follows
Module:
Region creation module 501, in response to the first promotion message on the first display area in the information flow page
Broadcasting, create the second display area, first display area and the second display area be located in the information flow page, and
First display area and second display area be not be overlapped；
Data obtaining module 502, for obtaining the second promotion message according to first promotion message；
Message output module 503, for exporting second promotion message in second display area.
In embodiments of the present invention, optionally, the region creation module includes:
Acquisition of information submodule, for obtaining the location information of the first display area in the information flow page；
Region creates submodule, for according to the positional information, creating second display area using web pages component.
In embodiments of the present invention, optionally, described device further include:
Feature obtains module, for the first popularization letter on first display area in response in the information flow page
The broadcasting of breath before creating the second display area, obtains user behavior characteristics；
Determination type module, for determining the first information type that user is not concerned with according to the user behavior characteristics；
Type acquisition module, for obtaining the second information type of first promotion message；
Trigger module is played, if being used for second information type and first information Type-Inconsistencies, triggers described the
The broadcasting of one promotion message.
In embodiments of the present invention, optionally, described device further include:
Configuration information obtains module, for first pushing away on first display area in response in the information flow page
The broadcasting of Guangxin breath before creating the second display area, obtains the broadcasting configuration information of first promotion message；
The region creation module includes:
Submodule is played, for the broadcasting configuration information according to first promotion message, described first is played and promotes letter
Breath, and the second display area is created, the broadcasting configuration information comprises at least one of the following: automatic playback switch information is opened
Automatically volume control information when network state information when broadcasting, automatic broadcasting.
In embodiments of the present invention, optionally, second promotion message is the target pages in application, and described device is also
Include:
Detection module, for being answered described in detection before obtaining the second popularization letter described according to first promotion message
Whether installed with the corresponding application of interior target pages；
If the application is not installed, the data obtaining module includes:
Instead of submodule, for obtaining the corresponding downloading installation page of the application, instead of the page object in the application
Face is exported in second display area.
In embodiments of the present invention, optionally, second promotion message includes promoting the corresponding details page of object, pushing away
Extensively the corresponding predetermined information of object submits at least one of the page, the corresponding contact details of popularization object.
In conclusion according to an embodiment of the present invention, by response on the first display area in the information flow page
The broadcasting of one promotion message creates the second display area, according to the first promotion message, obtains the second promotion message, aobvious second
Showing and exports the second promotion message in region, wherein the first display area and the second display area are located in the information flow page, and the
One display area and the second display area be not be overlapped, so that as the first promotion message starts to play, automatically in the information flow page
It is upper to export the second promotion message with nonoverlapping second display area in the first display area, can be realized the first promotion message and
Second promotion message is actively presented to the user together, but also can be reduced the number of operations that user obtains the second promotion message, is mentioned
High user obtains the efficiency of information, improves the conversion ratio of promotion message.
For device embodiment, since it is basically similar to the method embodiment, related so being described relatively simple
Place illustrates referring to the part of embodiment of the method.
According to still another embodiment of the invention, the present invention also provides a kind of terminals, comprising: memory, processor and
It is stored in the information output program that can be run on the memory and on the processor, the information output program is described
The step of information output method as described in any one above-mentioned embodiment is realized when processor executes.
Still another embodiment in accordance with the present invention, the present invention also provides a kind of computer readable storage medium, the meter
It is stored with information output program on calculation machine readable storage medium storing program for executing, realizes when the information output program is executed by processor as above-mentioned
Step in information output method described in any one embodiment.
All the embodiments in this specification are described in a progressive manner, the highlights of each of the examples are with
The difference of other embodiments, the same or similar parts between the embodiments can be referred to each other.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can provide as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can be used complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can be used one or more wherein include computer can
With in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention be referring to according to the method for the embodiment of the present invention, terminal device (system) and computer program
The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions
In each flow and/or block and flowchart and/or the block diagram in process and/or box combination.It can provide these
Computer program instructions are set to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to generate a machine, so that being held by the processor of computer or other programmable data processing terminal devices
Capable instruction generates for realizing in one or more flows of the flowchart and/or one or more blocks of the block diagram
The device of specified function.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing terminal devices
In computer-readable memory operate in a specific manner, so that instruction stored in the computer readable memory generates packet
The manufacture of command device is included, which realizes in one side of one or more flows of the flowchart and/or block diagram
The function of being specified in frame or multiple boxes.
These computer program instructions can also be loaded into computer or other programmable data processing terminal devices, so that
Series of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thus
The instruction executed on computer or other programmable terminal equipments is provided for realizing in one or more flows of the flowchart
And/or in one or more blocks of the block diagram specify function the step of.
Although the preferred embodiment of the embodiment of the present invention has been described, once a person skilled in the art knows bases
This creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted as
Including preferred embodiment and fall into all change and modification of range of embodiment of the invention.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrap
Those elements are included, but also including other elements that are not explicitly listed, or further includes for this process, method, article
Or the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limited
Element, it is not excluded that there is also other identical elements in process, method, article or the terminal device for including the element.
Above to a kind of information output method provided by the present invention, a kind of information output apparatus, a kind of terminal, Yi Zhongji
Calculation machine readable storage medium storing program for executing, is described in detail, and specific case used herein is to the principle of the present invention and embodiment
It is expounded, the above description of the embodiment is only used to help understand the method for the present invention and its core ideas；Meanwhile for
Those of ordinary skill in the art have change according to the thought of the present invention in specific embodiments and applications
Place, in conclusion the contents of this specification are not to be construed as limiting the invention.
Claims (14)
1. a kind of information output method characterized by comprising
In response to the broadcasting of the first promotion message on the first display area in the information flow page, the second display area is created,
First display area and the second display area are located in the information flow page, and first display area and described the
Two display areas are not overlapped；
According to first promotion message, the second promotion message is obtained；
Second promotion message is exported in second display area.
2. the method according to claim 1, wherein the second display area of the creation includes:
Obtain the location information of the first display area in the information flow page；
According to the positional information, second display area is created using web pages component.
3. the method according to claim 1, wherein in first display in response in the information flow page
The broadcasting of first promotion message on region, before creating the second display area, the method also includes:
Obtain user behavior characteristics；
According to the user behavior characteristics, the first information type that user is not concerned with is determined；
Obtain the second information type of first promotion message；
If second information type and first information Type-Inconsistencies trigger the broadcasting of first promotion message.
4. the method according to claim 1, wherein in first display in response in the information flow page
The broadcasting of first promotion message on region, before creating the second display area, the method also includes: it obtains described first and promotes
The broadcasting configuration information of information；
The broadcasting of first promotion message on first display area in response in the information flow page creates the second viewing area
Domain includes: to play first promotion message according to the broadcasting configuration information of first promotion message, and create the second display
Region, the configuration information that plays comprise at least one of the following: network-like when automatic playback switch information, unlatching play automatically
Volume control information when state information, automatic broadcasting.
5. the method according to claim 1, wherein second promotion message be application in target pages,
Described according to first promotion message, before obtaining the second promotion message, the method also includes: it detects in the application
Target pages it is corresponding application whether installed；
If the application is not installed, described according to first promotion message, obtaining the second promotion message includes: to answer described in acquisition
The page is installed with corresponding downloading, is exported instead of the target pages in the application in second display area.
6. the method according to claim 1, wherein second promotion message includes that popularization object is corresponding in detail
The feelings page, the corresponding predetermined information of popularization object submit at least one of the page, the corresponding contact details of popularization object.
7. a kind of information output apparatus characterized by comprising
Region creation module, for the broadcasting in response to the first promotion message on the first display area in the information flow page,
The second display area is created, first display area and the second display area are located in the information flow page, and described
One display area and second display area be not be overlapped；
Data obtaining module, for obtaining the second promotion message according to first promotion message；
Message output module, for exporting second promotion message in second display area.
8. device according to claim 7, which is characterized in that the region creation module includes:
Acquisition of information submodule, for obtaining the location information of the first display area in the information flow page；
Region creates submodule, for according to the positional information, creating second display area using web pages component.
9. device according to claim 7, which is characterized in that described device further include:
Feature obtains module, for the first promotion message on first display area in response in the information flow page
It plays, before creating the second display area, obtains user behavior characteristics；
Determination type module, for determining the first information type that user is not concerned with according to the user behavior characteristics；
Type acquisition module, for obtaining the second information type of first promotion message；
Trigger module is played, if being used for second information type and first information Type-Inconsistencies, described first is triggered and pushes away
The broadcasting of Guangxin breath.
10. device according to claim 7, which is characterized in that described device further include:
Configuration information obtains module, for the first popularization letter on first display area in response in the information flow page
The broadcasting of breath before creating the second display area, obtains the broadcasting configuration information of first promotion message；
The region creation module includes:
Submodule is played, for the broadcasting configuration information according to first promotion message, plays first promotion message, and
Create the second display area, the broadcasting configuration information comprises at least one of the following: automatic playback switch information is opened and is broadcast automatically
Network state information when putting, automatic volume control information when playing.
11. device according to claim 7, which is characterized in that second promotion message is the target pages in application,
Described device further include:
Detection module, for being detected in the application before obtaining the second popularization letter described according to first promotion message
Target pages it is corresponding application whether installed；
If the application is not installed, the data obtaining module includes:
It is defeated instead of the target pages in the application for obtaining the corresponding downloading installation page of the application instead of submodule
Out in second display area.
12. device according to claim 7, which is characterized in that second promotion message includes that popularization object is corresponding
Details page, the corresponding predetermined information of popularization object submit at least one of the page, the corresponding contact details of popularization object.
13. a kind of terminal characterized by comprising memory, processor and be stored on the memory and can be at the place
The information output program run on reason device, realizes such as claim 1 to 6 when the information output program is executed by the processor
Any one of described in information output method the step of.
14. a kind of computer readable storage medium, which is characterized in that it is defeated to be stored with information on the computer readable storage medium
Program out realizes that information described in any one of claims 1 to 6 such as exports when the information output program is executed by processor
Step in method.
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Application publication date: 20190809 |