CN105187540A - Intelligent pushing method based on geographical coordinates - Google Patents
Intelligent pushing method based on geographical coordinates Download PDFInfo
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- CN105187540A CN105187540A CN201510597433.4A CN201510597433A CN105187540A CN 105187540 A CN105187540 A CN 105187540A CN 201510597433 A CN201510597433 A CN 201510597433A CN 105187540 A CN105187540 A CN 105187540A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- Computer Networks & Wireless Communication (AREA)
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an intelligent pushing method based on geographical coordinates. The intelligent pushing method based on geographical coordinates can predict the content which may be concerned by a user by recording the geographical coordinates information of the user and the information related with the behavior of the user, and analyzing the environment of a hot spot region of the activity of the user. When the geographical coordinates information of the user is matched with the geographical coordinates information of the interesting content provider, the geographical coordinates of the content provider and the related content are pushed to user equipment. The intelligent pushing method based on geographical coordinates can realize accurate content pushing based on the geographical coordinates and simplify the flow for proximity screening of service content for the user, by analyzing the activity environment of the user and the behavior mode of the user. The intelligent pushing method based on geographical coordinates greatly improves the accuracy and the user experience of the content pushing system.
Description
Technical field
The present invention relates to information advancing technique, more specifically, relate to a kind of content delivery method based on geographic coordinate information and user behavior analysis.
Background technology
Along with the application popularization of mobile interchange technology and intelligent terminal, be that the service of core is just expanded rapidly in mobile interchange field with geographical coordinate.Numerous content supplier, based on the geographical position of user, pushes the relevant information of ambient services to user, so that user obtains related service nearby.But, application and development at present based on user's geo-location service adopts satellite fix or other modes to obtain the information such as customer location according to subscriber terminal equipment, and real-time these positional informations being sent to server, server is made response according to user's geographical location information and related content is pushed to subscriber equipment.This only dependence geographic position data carries out content delivery method can exist propelling movement content not precisely, out of season problem, causes user to lose interest to the content pushed, causes the low inferior problem of content supplying system effectization.
Summary of the invention
For prior art above shortcomings, the object of the present invention is to provide a kind of intelligently pushing method based on geographical coordinate.The method is by recording user geographic coordinate information, analyze user's dwell regions focus and time interval, analyze user basic information and user preference, the content that prediction user pays close attention to, and interested for user content is pushed on subscriber equipment, improve the accuracy that content supplying system content pushes, make content supplier obtain Income Maximum.
For achieving the above object, the technical solution used in the present invention is, a kind of intelligently pushing method based on geographical geographical coordinate, comprises the following steps:
Step 1: content supplier will include the information of geographical coordinate and coverage thereof and push content uploading to Analysis server;
Further, described content supplier's relevant information comprises content supplier's detailed content introduction, related content label, geographic coordinate information; Push content and refer to the particular content be pushed in subscriber equipment.If content supplier needs to upgrade self relevant information, only the content upgraded need be uploaded in Analysis server again.
Step 2: collect user's current geographic coordinate and temporal information, and be uploaded to Analysis server;
Further, described method comprises further: adopt satellite fix or other modes to obtain user coordinates information by subscriber terminal equipment, and with the period phase-polymerization in user geographical position somewhere, information is uploaded to Analysis server.
Step 3: according to the user's geographic coordinate information collected and period, analyzes the environmental area that user stops focus, in conjunction with time of staying information, infers basic act information and the user preference of user;
Further, described method comprises environmental form, the somewhere geographical position of analyzing geographical position residing for user further and stops period and duration, according to the environmental area of user's stop, the essential information stopping period and duration deduction user and user preference.
Step 4: according to basic act information and the user preference of user, the content information that prediction user pays close attention to;
Step 5: the geographical location information of user with meet content supplier geographical position that user pays close attention to match time, the content information of content supplier is pushed on subscriber equipment.If the content pushed is the content that user pays close attention to, then recording user preference, as the first-selected content that next content pushes; If the content pushed is the content that user does not pay close attention to, then reject from user preference, continue the content that digging user may be paid close attention to.
Further, the content supplier geographical position that the geographic coordinate information of described user and prediction user pay close attention to content is can match in coverage, specifically comprise: at specific time period, when the geographical position that geographical position and the prediction user of user pay close attention to the content supplier of content is when matching in coverage, the propelling movement content of content supplier pushes on subscriber equipment by server.User selects according to the content pushed, and meets the then acceptance of demand, and record is as user preference; Otherwise refusal, predicts user preference again.
Compared to prior art, effect of the present invention is: the geographical location information and the period that stop focus by collection analysis user, can analyze and draw user basic information, as the position of family and company; Simultaneously according to user running orbit can analyze and draw user behavior preference, go out to go window-shopping as liked weekend.By analyzing the user basic information and user preference that draw, in conjunction with the relevant information that content supplier provides, when user geographical position moves within the scope of content supplier's push area, interested for user content is pushed on subscriber equipment, realizes accuracy and the personalization of content propelling movement.This invention has guided bone to user behavior, the final attention improving content supplier.
Accompanying drawing explanation
Fig. 1 is the basic flow sheet of a kind of intelligently pushing method based on geographical coordinate in the specific embodiment of the invention.
Embodiment
In order to make those skilled in the art person understand the present invention program better, and enable above-mentioned purpose of the present invention, feature and advantage become apparent more, below in conjunction with embodiment and embodiment accompanying drawing, the present invention is further detailed explanation.
Fig. 1 is the basic flow sheet of a kind of intelligently pushing method based on geographical coordinate of the present invention.Comprise the following steps:
101, content supplier of content supplier by self relevant information and push content uploading to Analysis server.Here self relevant information mentioned comprises content supplier's detailed content introduction, related content label, geographical location information etc.; Pushing content is the particular content be pushed in subscriber equipment.
102, user coordinates position is obtained, adopt satellite fix or other modes to obtain user coordinates information by subscriber terminal equipment, and with the period phase-polymerization in user geographical position somewhere, such as, in certain period, the geographical coordinate track of user, and information is uploaded to the Analysis server of system.
103, analyze the environmental area that user stops focus, concrete analysis comprises the user's geographic coordinate information according to collecting, and judges the environmental form residing for user, stops period and duration, the essential information of deduction user and user preference.It is industrial park that such as user stops hot spot region daytime, and stopping hot spot region evening is shopping centre, can infer that user works by day accordingly, likes away evening leisure to loosen.
104, according to the user basic information inferred and user preference, the content that prediction user can pay close attention within certain period.
105, within the scope of special time, when the geographical position that geographical position and the prediction user of user pays close attention to the content supplier of content is when matching in coverage, the content information of content supplier is pushed on subscriber equipment.If the content pushed is the content that user pays close attention to, then user preference record in a database, as the first-selected content that next content pushes; If the content pushed is the content that user does not pay close attention to, then reject from user preference, continue the content that digging user may be paid close attention to.
Finally illustrate, although this specification is described according to execution mode, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (6)
1., based on an intelligently pushing method for geographical coordinate, it is characterized in that, comprise the following steps:
Step 1: content supplier will include the information of geographical coordinate and coverage thereof and push content uploading to Analysis server;
Step 2: collect user's current geographic coordinate and temporal information, and be uploaded to Analysis server;
Step 3: according to the user's geographical coordinate collected and temporal information, analyze the environmental area that user stops focus in Analysis server, and in conjunction with time of staying information, infer basic act information and the user preference of user;
Step 4: according to basic act information and the user preference of user, the content information that prediction user pays close attention to;
Step 5: when content supplier's geographic coordinate information that geographic coordinate information and the prediction user of user pays close attention to content is when matching in coverage, the content information of content supplier is pushed on subscriber equipment; If the content pushed is the content that user pays close attention to, then recording user preference, as the first-selected content that next content pushes; If the content pushed is the content that user does not pay close attention to, then reject from predictive content, continue the content that digging user may be paid close attention to.
2. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 1, self relevant information is comprised the detailed content introduction of content supplier, related content label, geographic coordinate information by described content supplier; Pushing content is the particular content be pushed in subscriber equipment; Content supplier if desired upgrades self relevant information, only again need be uploaded to upgrading the content well in Analysis server.
3. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 2, described collection user current geographic coordinate and time packets of information are drawn together and are adopted satellite fix or other modes to obtain user coordinates information by subscriber terminal equipment, and with the period phase-polymerization in user geographical position somewhere, information is uploaded to the Analysis server of system.
4. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 3, the environmental form, somewhere geographical position stop period and the duration that specifically comprise and analyze geographical position residing for user are analyzed in the environmental area that described user stops focus; According to the environmental area of user's stop, the essential information stopping period and duration deduction user and user preference.
5. method according to claim 4, is characterized in that: according to the user basic information inferred and user preference, make prediction to content interested in user's present period.
6. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 5, the content supplier geographical position that the geographic coordinate information of described user and prediction user pay close attention to content is can match in coverage, specifically comprise: within the setting period, when the geographical position that geographical position and the prediction user of user pay close attention to the content supplier of content is when matching in coverage, the propelling movement content of content supplier pushes on subscriber equipment by server; User selects according to the content pushed, and meets the then acceptance of demand, and record is as user preference; Otherwise refusal, then predict user preference again.
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| CN201510597433.4A CN105187540A (en) | 2015-09-19 | 2015-09-19 | Intelligent pushing method based on geographical coordinates |
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| CN201510597433.4A CN105187540A (en) | 2015-09-19 | 2015-09-19 | Intelligent pushing method based on geographical coordinates |
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Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105740347A (en) * | 2016-01-25 | 2016-07-06 | 四川长虹电器股份有限公司 | GPS based user information acquisition and behavior analysis method |
| CN105978729A (en) * | 2016-06-22 | 2016-09-28 | 北京拓明科技有限公司 | System and method for pushing mobile phone information based on user surfing log and position |
| CN106294534A (en) * | 2016-07-18 | 2017-01-04 | ***股份有限公司 | A kind of user interest coupling supplying system and user interest coupling method for pushing |
| CN106407361A (en) * | 2016-09-07 | 2017-02-15 | 北京百度网讯科技有限公司 | Method and device for pushing information based on artificial intelligence |
| CN107025589A (en) * | 2017-03-13 | 2017-08-08 | 联想(北京)有限公司 | A kind of information processing method and electronic equipment |
| CN107529142A (en) * | 2017-09-18 | 2017-12-29 | 维沃移动通信有限公司 | A kind of service push method and mobile terminal |
| CN107608219A (en) * | 2017-09-08 | 2018-01-19 | 冯源 | A kind of intelligent multimedia interaction light fixture and system |
| CN108040086A (en) * | 2017-11-24 | 2018-05-15 | 重庆仁腾科技有限公司 | The push of orientation fixed point driving information, the method, apparatus and system of displaying |
| CN109614462A (en) * | 2018-12-29 | 2019-04-12 | 佛山科学技术学院 | A kind of new book method for pushing, system, terminal device and medium based on big data |
| CN110111125A (en) * | 2019-03-21 | 2019-08-09 | 北京奇艺世纪科技有限公司 | A kind of information output method, device, terminal and readable storage medium storing program for executing |
| CN110291541A (en) * | 2017-02-16 | 2019-09-27 | 国际商业机器公司 | Cognitive contents filtering |
| CN111368170A (en) * | 2020-02-11 | 2020-07-03 | 口碑(上海)信息技术有限公司 | Method, device and equipment for polling page data |
| CN112712188A (en) * | 2019-10-25 | 2021-04-27 | ***通信集团浙江有限公司 | Business hall number taking method, server cluster and computer readable storage medium |
| WO2021103727A1 (en) * | 2019-11-29 | 2021-06-03 | 北京市商汤科技开发有限公司 | Data processing method, device, and storage medium |
| CN113032680A (en) * | 2021-04-19 | 2021-06-25 | 南京点橙互联网科技有限公司 | Recommendation method based on user subscription hotword mode |
| CN113783952A (en) * | 2021-08-31 | 2021-12-10 | 北京达佳互联信息技术有限公司 | Information pushing method and device, storage medium and processor |
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Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105740347A (en) * | 2016-01-25 | 2016-07-06 | 四川长虹电器股份有限公司 | GPS based user information acquisition and behavior analysis method |
| CN105978729A (en) * | 2016-06-22 | 2016-09-28 | 北京拓明科技有限公司 | System and method for pushing mobile phone information based on user surfing log and position |
| CN105978729B (en) * | 2016-06-22 | 2019-11-26 | 北京拓明科技有限公司 | A kind of cellphone information supplying system and method based on user's internet log and position |
| CN106294534A (en) * | 2016-07-18 | 2017-01-04 | ***股份有限公司 | A kind of user interest coupling supplying system and user interest coupling method for pushing |
| CN106294534B (en) * | 2016-07-18 | 2019-12-24 | ***股份有限公司 | User interest matching pushing system and user interest matching pushing method |
| CN106407361A (en) * | 2016-09-07 | 2017-02-15 | 北京百度网讯科技有限公司 | Method and device for pushing information based on artificial intelligence |
| CN110291541A (en) * | 2017-02-16 | 2019-09-27 | 国际商业机器公司 | Cognitive contents filtering |
| CN107025589A (en) * | 2017-03-13 | 2017-08-08 | 联想(北京)有限公司 | A kind of information processing method and electronic equipment |
| CN107608219A (en) * | 2017-09-08 | 2018-01-19 | 冯源 | A kind of intelligent multimedia interaction light fixture and system |
| CN107529142A (en) * | 2017-09-18 | 2017-12-29 | 维沃移动通信有限公司 | A kind of service push method and mobile terminal |
| CN107529142B (en) * | 2017-09-18 | 2020-10-30 | 维沃移动通信有限公司 | Service pushing method and mobile terminal |
| CN108040086A (en) * | 2017-11-24 | 2018-05-15 | 重庆仁腾科技有限公司 | The push of orientation fixed point driving information, the method, apparatus and system of displaying |
| CN109614462A (en) * | 2018-12-29 | 2019-04-12 | 佛山科学技术学院 | A kind of new book method for pushing, system, terminal device and medium based on big data |
| CN110111125A (en) * | 2019-03-21 | 2019-08-09 | 北京奇艺世纪科技有限公司 | A kind of information output method, device, terminal and readable storage medium storing program for executing |
| CN112712188A (en) * | 2019-10-25 | 2021-04-27 | ***通信集团浙江有限公司 | Business hall number taking method, server cluster and computer readable storage medium |
| CN112712188B (en) * | 2019-10-25 | 2023-11-21 | ***通信集团浙江有限公司 | Business hall number-taking method, server cluster and computer readable storage medium |
| WO2021103727A1 (en) * | 2019-11-29 | 2021-06-03 | 北京市商汤科技开发有限公司 | Data processing method, device, and storage medium |
| CN111368170A (en) * | 2020-02-11 | 2020-07-03 | 口碑(上海)信息技术有限公司 | Method, device and equipment for polling page data |
| CN111368170B (en) * | 2020-02-11 | 2023-03-31 | 口碑(上海)信息技术有限公司 | Method, device and equipment for polling page data |
| CN113032680A (en) * | 2021-04-19 | 2021-06-25 | 南京点橙互联网科技有限公司 | Recommendation method based on user subscription hotword mode |
| CN113783952A (en) * | 2021-08-31 | 2021-12-10 | 北京达佳互联信息技术有限公司 | Information pushing method and device, storage medium and processor |
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