CN110033326A - A kind of enterprise network marketing platform - Google Patents
A kind of enterprise network marketing platform Download PDFInfo
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- CN110033326A CN110033326A CN201910296093.XA CN201910296093A CN110033326A CN 110033326 A CN110033326 A CN 110033326A CN 201910296093 A CN201910296093 A CN 201910296093A CN 110033326 A CN110033326 A CN 110033326A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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Abstract
The embodiment of the present invention provides a kind of enterprise network marketing platform, it include: that basic information collects sub-platform, for collecting basic information, the basic information includes any one or more in supplier information, distributor's information, customer information, product information, historical transactional information and industrial zone information；Business support sub-platform for analyzing the customer demand of different zones and industry, excavating the product for meeting the customer demand and marketing channel information according to the basic information, and carries out supply chain automation matching；Off-line transaction sub-platform, for the product to be pushed to client by the marketing channel；Online trading sub-platform, for issuing Transaction Information based on the product.Platform provided in an embodiment of the present invention can intelligently excavate out the product for meeting customer demand and marketing channel information, and carry out supply chain automation matching, so that enterprise is targetedly promoted its product, to improve the marketing ability of enterprise.
Description
Technical field
The present invention relates to electronic information technical field more particularly to a kind of enterprise network marketing platforms.
Background technique
Medium-sized and small enterprises especially small medium S&T enterprises are the groups of enterprises for most innovating vigor, are the lifes of technological innovation
Power army.However, the medium-sized and small enterprises average life span in China is shorter at present, only 2.9 years old, counted according to Ministry of Industry and Information in 2010, in every 100
In small enterprise, can survive 3 years less than 10, can 5-year Survival less than 3.The main reason for medium-sized and small enterprises service life is short are as follows: both
Lack client and also lack the ability and means exploited market, is i.e. marketing ability is not high, for example, enterprise can not know that its is produced
The best customers of product, it is difficult to achieve the purpose that targetedly to promote its product.
Summary of the invention
For the technical problems in the prior art, the embodiment of the present invention provides a kind of enterprise network marketing platform.
In a first aspect, the embodiment of the present invention provides a kind of enterprise network marketing platform, comprising:
Basic information collects sub-platform, and for collecting basic information, the basic information includes supplier information, distributor
Any one or more in information, customer information, product information, historical transactional information and industrial zone information；
Business support sub-platform is excavated for analyzing the customer demand of different zones and industry according to the basic information
Meet the product and marketing channel information of the customer demand out, and carries out supply chain automation matching；
Off-line transaction sub-platform, for the product to be pushed to client by the marketing channel；
Online trading sub-platform, for issuing Transaction Information based on the product.
Further, further includes:
Business intelligence sub-platform for obtaining business intelligence information, and is analyzed the business intelligence according to business demand and is believed
Breath obtains analysis result and is presented.
Further, the mode of business intelligence information is obtained specifically:
Relevant bidding information, procurement information, channel information and product information are crawled from internet by crawler technology,
And the relevant information of third party system is obtained by data-interface, and by the bid information, procurement information, described
Channel information, the product information and the relevant information are as the business intelligence information.
Further, the mode of the analysis result is presented specifically:
The analysis result is presented by any one or more form in report, Data View and chart.
Further, further includes: database, for storing the product of the basic information, the customer demand and selling
Channel information.
Second aspect, the embodiment of the present invention provide a kind of enterprise network marketing method, comprising:
Collect basic information, the basic information include supplier information, distributor's information, customer information, product information,
Any one or more in historical transactional information and industrial zone information；
According to the basic information, the customer demand of different zones and industry is analyzed, excavates out and meets the customer demand
Product and marketing channel information, and carry out supply chain automation matching；
The product is pushed to client by the marketing channel；
Transaction Information is issued based on the product.
The third aspect, the embodiment of the present invention provides a kind of electronic equipment, including memory, processor and is stored in memory
Computer program that is upper and can running on a processor, is realized when the processor executes described program as second aspect provides
Method the step of.
Fourth aspect, the embodiment of the present invention provide a kind of non-transient computer readable storage medium, are stored thereon with calculating
Machine program is realized as provided by second aspect when the computer program is executed by processor the step of method.
A kind of enterprise network marketing platform provided in an embodiment of the present invention, can intelligently excavate out the production for meeting customer demand
Product and marketing channel information, and supply chain automation matching is carried out, so that enterprise is targetedly promoted its product, to improve enterprise
Marketing ability.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Bright some embodiments for those of ordinary skill in the art without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of structural schematic diagram of enterprise network marketing platform provided in an embodiment of the present invention；
Fig. 2 is a kind of enterprise network marketing method flow diagram provided in an embodiment of the present invention；
Fig. 3 is the entity structure schematic diagram of a kind of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Fig. 1 is a kind of structural schematic diagram of enterprise network marketing platform provided in an embodiment of the present invention, as shown in Figure 1, should
Platform includes at least four sub-platforms, is respectively as follows: basic information and collects sub-platform 11, business support sub-platform 12, off-line transaction
Sub-platform 13 and online trading sub-platform 14；Wherein:
Basic information collects sub-platform 11, and for collecting basic information, the basic information includes supplier information, channel
Any one or more in quotient's information, customer information, product information, historical transactional information and industrial zone information；
Business support sub-platform 12, for analyzing the customer demand of different zones and industry, hair according to the basic information
The product for meeting the customer demand and marketing channel information are excavated, and carries out supply chain automation matching；
Off-line transaction sub-platform 13, for the product to be pushed to client by the marketing channel；
Online trading sub-platform 14, for issuing Transaction Information based on the product.
Specifically, it is the platform for collecting basic information that basic information, which collects sub-platform 11, wherein basic information is following letter
The combination of any one or more in breath:
Supplier information, distributor's information, customer information, product information, historical transactional information and industrial zone information.
Wherein, supplier is the enterprises and individuals that Xiang Qiye and its rival supply various required resources, and resource includes
Raw material, equipment, the energy, labor service and fund etc..Supplier information is the raw material information for referring to supplier and providing, equipment letter
Breath, energy information, labor service information and fund information.Since above- mentioned information generate tremendous influence, example to the marketing activity of enterprise
Such as, prices of raw materials variation, shortage etc. can all influence price and the delivery date of enterprise product, and thus can weaken enterprise and client
Long-term Collaboration and interests therefore grasp above- mentioned information to have the case where supplier than more comprehensively understanding and thorough point
It analyses most important.
Distributor refers to numerous midst enterprises between connection manufacturer and consumer, comprising: whole seller, dealer, zero
Sell quotient, agent and commission merchant.Since distributor is the important ring in supply chain, distributor's information is grasped to canal
The case where road quotient, has equally most important with thorough analysis than more comprehensively understanding.
Customer information refers to consumer information, in general, product is transmitted to distributor by supplier, eventually by distributor
It is transmitted to client, therefore it is also most important to grasp customer information as the most terminal ring in supply chain by client.
Product information refers to the product transmitted between supplier, distributor and client, and product information is commonly referred to as producing
Type, title, quality and quantity of product etc..
It is understood that basic information will do it storage after collecting sub-platform to above-mentioned basic information, and in storage
Before should be able to basic information the processing such as audited, cleaned and converted, to save memory space, improve storage efficiency.
Business support sub-platform 12 is an analysis platform, specially analyzes each geography according to above-mentioned basic information
The customer demand of the every profession and trade of position, and then according to basic information, it matches its required product for each client and obtains
Take the marketing channel information of the product.
The product that business support sub-platform 12 is excavated is pushed to client by marketing channel by off-line transaction sub-platform 13.
Online trading sub-platform 14 is based on the product and issues Transaction Information, for example, the voluntarily publication transaction letter on platform
Breath, alternatively, pertinent transaction information is automatically grabbed and polymerize from third party database, website, media, and is issued.The platform is poly-
Close product type selection, enterprise's Yellow Page, procurement platform, on line the sub-platforms such as store, specialized industrial zone comprehensive platform, be based on
Internet is marketed for enterprise product, popularization and transaction provide service.
Enterprise network marketing platform provided in an embodiment of the present invention, can intelligently excavate out meet customer demand product and
Marketing channel information, and supply chain automation matching is carried out, so that enterprise is targetedly promoted its product, to improve the battalion of enterprise
Pin ability.
On the basis of the various embodiments described above, enterprise network marketing platform provided in an embodiment of the present invention further include: business
Information sub-platform analyzes the business intelligence information for obtaining business intelligence information, and according to business demand, obtains analysis knot
Fruit is simultaneously presented.
On the basis of the various embodiments described above, the mode of business intelligence information is obtained specifically:
Relevant bidding information, procurement information, channel information and product information are crawled from internet by crawler technology,
And the relevant information of third party system is obtained by data-interface, and by the bid information, procurement information, described
Channel information, the product information and the relevant information are as the business intelligence information.
It should be noted that crawler technology be it is a kind of according to certain rules, automatically grab the program of web message
Or script, they are widely used in internet search engine or other similar website, can be visited with all its of automatic collection
The content of pages asked, to obtain or update the content and retrieval mode of these websites.Functionally, crawler is generally divided into
Data acquisition, processing store three parts.Traditional crawler obtains Initial page since the URL of one or several Initial pages
On URL constantly extract new URL from current page during grabbing webpage and be put into queue, until meeting system
Certain stop condition.The workflow of focused crawler is complex, needs according to certain web page analysis algorithm filtering and theme
Unrelated link such as retains useful link and puts it at the URL queue to be captured.Then, it will be according to certain search
Strategy selects the webpage URL to be grabbed in next step from queue, and repeats the above process, when reaching a certain condition of system
Stop.In addition, all webpages by crawler capturing will be stored by system, certain analysis, filtering are carried out, and establish index,
So as to inquiry and retrieval later；For focused crawler, the obtained analysis result of this process is also possible to later
Crawl process provides feedback and guidance.
On the basis of the various embodiments described above, the mode of the analysis result is presented specifically:
The analysis result is presented by any one or more form in report, Data View and chart.
The embodiment of the present invention provides platform, and analysis is presented as a result, improving user experience by diversified forms.
On the basis of the various embodiments described above, platform provided in an embodiment of the present invention further include:
Database, for storing the basic information, the product of the customer demand and marketing channel information.
On the basis of the various embodiments described above, Fig. 2 is a kind of enterprise network marketing method stream provided in an embodiment of the present invention
Cheng Tu, as shown in Fig. 2, this method comprises:
Step 201, collect basic information, the basic information include supplier information, distributor's information, customer information,
Any one or more in product information, historical transactional information and industrial zone information；
Step 202, according to the basic information, the customer demand of different zones and industry is analyzed, is excavated out described in meeting
The product and marketing channel information of customer demand, and carry out supply chain automation matching；
Step 203, the product is pushed to client by the marketing channel；
Step 204, Transaction Information is issued based on the product.
Method provided in an embodiment of the present invention can intelligently excavate out the product for meeting customer demand and marketing channel letter
Breath, and supply chain automation matching is carried out, so that enterprise is targetedly promoted its product, to improve the marketing ability of enterprise.
Fig. 3 is the entity structure schematic diagram of a kind of electronic equipment provided in an embodiment of the present invention, as shown in figure 3, the electronics
Equipment may include: processor (processor) 301, communication interface (Communications Interface) 302, storage
Device (memory) 303 and communication bus 304, wherein processor 301, communication interface 302, memory 303 pass through communication bus
304 complete mutual communication.Processor 301, which can call, to be stored on memory 303 and can run on processor 301
Computer program, the method to execute the various embodiments described above offer, for example, collect basic information, the basic information packet
It includes any in supplier information, distributor's information, customer information, product information, historical transactional information and industrial zone information
It is one or more；According to the basic information, the customer demand of different zones and industry is analyzed, excavates out and meets client's need
The product and marketing channel information asked, and carry out supply chain automation matching；The product is pushed by the marketing channel
To client；Transaction Information is issued based on the product.
In addition, the logical order in above-mentioned memory 303 can be realized by way of SFU software functional unit and conduct
Independent product when selling or using, can store in a computer readable storage medium.Based on this understanding, originally
The technical solution of the inventive embodiments substantially part of the part that contributes to existing technology or the technical solution in other words
It can be embodied in the form of software products, which is stored in a storage medium, including several fingers
It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes the present invention respectively
The all or part of the steps of a embodiment the method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory
(ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic or disk
Etc. the various media that can store program code.
The embodiment of the present invention also provides a kind of non-transient computer readable storage medium, is stored thereon with computer program,
The computer program is implemented to carry out the transmission method of the various embodiments described above offer when being executed by processor, for example, collect
Basic information, the basic information include supplier information, distributor's information, customer information, product information, historical transactional information
With any one or more in the information of industrial zone；According to the basic information, the client for analyzing different zones and industry is needed
It asks, excavates out the product for meeting the customer demand and marketing channel information, and carry out supply chain automation matching；By the production
Product are pushed to client by the marketing channel；Transaction Information is issued based on the product.
The apparatus embodiments described above are merely exemplary, wherein described, unit can as illustrated by the separation member
It is physically separated with being or may not be, component shown as a unit may or may not be physics list
Member, it can it is in one place, or may be distributed over multiple network units.It can be selected according to the actual needs
In some or all of the modules achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creativeness
Labour in the case where, it can understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on
Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should
Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers
It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation
Method described in certain parts of example or embodiment.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used
To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features；
And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (8)
1. a kind of enterprise network marketing platform characterized by comprising
Basic information collects sub-platform, and for collecting basic information, the basic information includes supplier information, distributor's letter
Any one or more in breath, customer information, product information, historical transactional information and industrial zone information；
Business support sub-platform, for analyzing the customer demand of different zones and industry, excavating out and accord with according to the basic information
The product and marketing channel information of the customer demand are closed, and carries out supply chain automation matching；
Off-line transaction sub-platform, for the product to be pushed to client by the marketing channel；
Online trading sub-platform, for issuing Transaction Information based on the product.
2. platform according to claim 1, which is characterized in that further include:
Business intelligence sub-platform is analyzed the business intelligence information for obtaining business intelligence information, and according to business demand, is obtained
To analysis result and presented.
3. platform according to claim 2, which is characterized in that obtain the mode of business intelligence information specifically:
Relevant bidding information, procurement information, channel information and product information are crawled from internet by crawler technology, with
And the relevant information of third party system is obtained by data-interface, and by the bid information, the procurement information, the canal
Road information, the product information and the relevant information are as the business intelligence information.
4. platform according to claim 2, which is characterized in that the mode of the analysis result is presented specifically:
The analysis result is presented by any one or more form in report, Data View and chart.
5. platform according to claim 1, which is characterized in that further include: database, for store the basic information,
The product and marketing channel information of the customer demand.
6. a kind of enterprise network marketing method characterized by comprising
Basic information is collected, the basic information includes supplier information, distributor's information, customer information, product information, history
Any one or more in Transaction Information and industrial zone information；
According to the basic information, the customer demand of different zones and industry is analyzed, the production for meeting the customer demand is excavated out
Product and marketing channel information, and carry out supply chain automation matching；
The product is pushed to client by the marketing channel；
Transaction Information is issued based on the product.
7. a kind of electronic equipment including memory, processor and stores the calculating that can be run on a memory and on a processor
Machine program, which is characterized in that the processor realizes the step such as any one of claim 6 the method when executing described program
Suddenly.
8. a kind of non-transient computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer journey
It is realized when sequence is executed by processor such as the step of any one of claim 6 the method.
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| CN201910296093.XA CN110033326A (en) | 2019-04-12 | 2019-04-12 | A kind of enterprise network marketing platform |
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| CN201910296093.XA CN110033326A (en) | 2019-04-12 | 2019-04-12 | A kind of enterprise network marketing platform |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117670466A (en) * | 2023-11-01 | 2024-03-08 | 广州市数商云网络科技有限公司 | Supply and marketing relation intelligent matching method and device based on multi-terminal supply and marketing platform |
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| CN101673360A (en) * | 2008-09-12 | 2010-03-17 | 北京正辰科技发展有限责任公司 | Advanced plan optimal management auxiliary system |
| CN102930437A (en) * | 2011-08-09 | 2013-02-13 | 毛嘉晨 | Enterprise information webber system |
| CN104574127A (en) * | 2013-10-21 | 2015-04-29 | 北京中海纪元数字技术发展股份有限公司 | Innovative marketing platform |
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2019
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101673360A (en) * | 2008-09-12 | 2010-03-17 | 北京正辰科技发展有限责任公司 | Advanced plan optimal management auxiliary system |
| CN102930437A (en) * | 2011-08-09 | 2013-02-13 | 毛嘉晨 | Enterprise information webber system |
| CN104574127A (en) * | 2013-10-21 | 2015-04-29 | 北京中海纪元数字技术发展股份有限公司 | Innovative marketing platform |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN117670466A (en) * | 2023-11-01 | 2024-03-08 | 广州市数商云网络科技有限公司 | Supply and marketing relation intelligent matching method and device based on multi-terminal supply and marketing platform |
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Application publication date: 20190719 |