CN110503467B - Cross-platform consumer group acquisition method and device - Google Patents
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Abstract
The invention discloses a cross-platform consumer group acquisition method and a cross-platform consumer group acquisition device, wherein the method comprises the following steps: obtaining a first interaction mode of a first platform; obtaining a first interactive crowd according to the first interactive mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode. The technical effects that the target crowd which is high in interactivity and accords with the marketing direction can be identified quickly and efficiently by selecting in a cross-platform interactive mode are achieved.
Description
Technical Field
The application relates to the technical field of information processing, in particular to a cross-platform consumer group acquisition method and device.
Background
With the rapid development of networks, an e-commerce platform becomes an indispensable part of life and work of people, and marketing modes based on e-commerce are divided into an active push type and an interactive type at the present stage, so that targeted marketing is achieved for target consumer groups.
However, in the process of implementing the technical solution in the embodiment of the present application, the inventor of the present application finds that the above prior art has at least the following technical problems:
the marketing mode in the prior art is based on the same platform, and effective customer groups with high transaction rate cannot be effectively obtained, so that the continuous purchasing or recommended purchasing probability of customers is low.
Content of application
The embodiment of the application provides a cross-platform consumer group acquisition method and device, and aims to solve the technical problem that the marketing mode in the prior art is based on the same platform, effective and high-transaction-rate customer groups cannot be effectively acquired, and the probability of continuous purchase or recommended purchase of customers is low.
In order to solve the above problem, in a first aspect, an embodiment of the present application provides a cross-platform consumer group obtaining method, where the method includes: obtaining a first interaction mode of a first platform; obtaining a first interaction crowd according to the first interaction mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode.
Preferably, the obtaining second tag information of the first interactive crowd from a second platform according to the first tag information includes: obtaining second platform account information of the first interactive crowd; according to the account information of the second platform, acquiring a label set of the first interactive crowd based on the second platform; obtaining the second tag information from the set of tags.
Preferably, the obtaining second platform account information of the first interactive crowd includes: obtaining identity information of a first interactive group; and according to the identity information, second platform account information of the first interactive crowd registered through the identity information is obtained.
Preferably, the obtaining a second interaction mode according to the first interaction crowd and the second tag information includes: the second platform comprises a first social platform and a second social platform; acquiring an interaction mode set according to the first social contact platform and the second social contact platform; and obtaining the second interaction mode from the interaction mode set.
Preferably, the obtaining the second interaction mode from the set of interaction modes includes: obtaining the transaction rate of each interactive mode in the interactive mode set; acquiring the transaction rate of the first interaction mode; and filtering the interaction modes according to the transaction rate of the first interaction mode to obtain the second interaction mode.
Preferably, the filtering the interaction mode according to the predetermined transaction rate threshold to obtain the second interaction mode includes: judging whether the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode; and if the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode, determining that the interaction mode is a second interaction mode.
In a second aspect, an embodiment of the present application further provides a cross-platform consumer crowd acquisition apparatus, including:
the first obtaining unit is used for obtaining a first interaction mode of a first platform;
the second obtaining unit is used for obtaining a first interaction crowd according to the first interaction mode;
a third obtaining unit, configured to obtain first tag information according to the first interactive crowd;
a fourth obtaining unit, configured to obtain, from a second platform according to the first tag information, second tag information of the first interactive crowd;
a fifth obtaining unit, configured to obtain a second interaction mode according to the first interaction group and the second tag information, where a rate of the second interaction mode is higher than that of the first interaction mode;
and the sixth obtaining unit is used for obtaining a second interaction crowd according to the second interaction mode.
Preferably, the apparatus further comprises:
a seventh obtaining unit, configured to obtain second platform account information of the first interactive crowd;
an eighth obtaining unit, configured to obtain, according to the second platform account information, a tag set of the first interactive crowd based on the second platform;
a ninth obtaining unit to obtain the second tag information from the set of tags.
Preferably, the apparatus further comprises:
a tenth obtaining unit, configured to obtain identity information of the first interactive crowd;
an eleventh obtaining unit, configured to obtain, according to the identity information, second platform account information of the first interactive crowd registered through the identity information.
Preferably, the apparatus further comprises:
a twelfth obtaining unit, configured to enable the second platform to include a first social platform and a second social platform; acquiring an interaction mode set according to the first social contact platform and the second social contact platform;
a thirteenth obtaining unit, configured to obtain the second interaction means from the set of interaction means.
Preferably, the apparatus further comprises:
a fourteenth obtaining unit, configured to obtain a transaction rate of each interaction mode in the interaction mode set;
a fifteenth obtaining unit, configured to obtain a rate of the first interaction mode;
and the sixteenth obtaining unit is used for filtering the interaction modes according to the transaction rate of the first interaction mode to obtain the second interaction mode.
Preferably, the apparatus further comprises:
the first judging unit is used for judging whether the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode;
the first determining unit is used for determining the interaction mode as a second interaction mode if the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode.
In a third aspect, an embodiment of the present application further provides a cross-platform consumer group acquisition apparatus, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the following steps when executing the program: obtaining a first interaction mode of a first platform; obtaining a first interaction crowd according to the first interaction mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode.
In a fourth aspect, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the following steps: obtaining a first interaction mode of a first platform; obtaining a first interaction crowd according to the first interaction mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
the embodiment of the application provides a cross-platform consumer crowd acquisition method and device, and the method comprises the following steps: obtaining a first interaction mode of a first platform; obtaining a first interaction crowd according to the first interaction mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode. The technical problem that the marketing mode in the prior art is based on the same platform, effective customer groups with high transaction rate cannot be effectively obtained, and the probability of continuous purchase or recommended purchase of customers is low is solved. The technical effect that target crowds which are high in interactivity and accord with marketing directions can be identified quickly and efficiently through cross-platform interaction mode selection is achieved.
The foregoing description is only an overview of the technical solutions of the present application, and the present application can be implemented according to the content of the description in order to make the technical means of the present application more clearly understood, and the following detailed description of the present application is given in order to make the above and other objects, features, and advantages of the present application more clearly understandable.
Drawings
FIG. 1 is a flowchart illustrating a cross-platform consumer segment acquisition method according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a cross-platform consumer segment acquisition apparatus according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of another cross-platform consumer group acquisition apparatus according to an embodiment of the present invention.
Description of reference numerals: a first obtaining unit 11, a second obtaining unit 12, a third obtaining unit 13, a fourth obtaining unit 14, a fifth obtaining unit 15, a sixth obtaining unit 16, a bus 300, a receiver 301, a processor 302, a transmitter 303, a memory 304, a bus interface 306.
Detailed Description
The embodiment of the application provides a cross-platform consumer group acquisition method and device, and solves the technical problem that the marketing mode in the prior art is based on the same platform, effective and high-transaction-rate customer groups cannot be effectively acquired, and the probability of continuous purchase or recommended purchase of customers is low.
In order to solve the technical problems, the technical scheme provided by the application has the following general idea: obtaining a first interaction mode of a first platform; obtaining a first interactive crowd according to the first interactive mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode. The technical effect that target crowds which are high in interactivity and accord with marketing directions can be identified quickly and efficiently through cross-platform interaction mode selection is achieved.
The technical solutions of the present application are described in detail below with reference to the drawings and specific embodiments, and it should be understood that the specific features in the embodiments and examples of the present application are detailed descriptions of the technical solutions of the present application, and are not limitations of the technical solutions of the present application, and the technical features in the embodiments and examples of the present application may be combined with each other without conflict.
Example one
Fig. 1 is a schematic flow chart of a cross-platform consumer group acquisition method according to an embodiment of the present invention, and the cross-platform consumer group acquisition method according to the embodiment of the present invention is shown in fig. 1, where the method includes:
step 110: obtaining a first interaction mode of a first platform;
specifically, the first platform may be an online shopping platform such as a tianmao shopping mall, a kyoto, a sunningyi shopping platform, and the like, and the first interaction manner may be a marketing means initiated by the first platform for increasing a purchase rate, for example, an interactive activity such as a store lottery, a member point exchange, or a platform mini game, that is, an interactive activity initiated by the platform is obtained for different e-commerce platforms.
Step 120: obtaining a first interactive crowd according to the first interactive mode;
specifically, the first interactive group may be consumers or users participating in the first interactive mode, wherein the group participating in the first interactive mode may include consumers who frequently purchase goods and users who do not purchase goods or have no purchasing ability.
Step 130: obtaining first label information according to the first interactive crowd;
specifically, the first tag information may be one tag in attribute information of the first interaction mode, and the attribute information may include an activity mode, an activity range, an activity purpose, and the like of the first interaction mode, where the first tag information may represent any one of attributes of the first interaction mode and may be selected according to actual needs.
Step 140: obtaining second label information of the first interactive crowd from a second platform according to the first label information;
specifically, the second platform may be a social account number such as a WeChat, a microblog, a little red book, or a twitter, and according to the identity information of the first user, information publicly published in any public social platform registered or logged in by the identity information may be obtained, for example, a WeChat friend circle, forwarding in a microblog, and the like, information browsed and collected in the twitter can be obtained, each different social platform has its own unique interaction mode, for example, the WeChat friend circle can send a text, a short video, and comment, that is, the interaction mode of the WeChat, the little red book can recommend more favorite contents for the user according to the preference of the content browsed by the user, the user can interact in the ways of comment, collection, and comment, and the like, the social platforms with different side points provide different consultation contents for the user, and the interaction contents of the user in different platforms are different, second tag information of the first interaction group in the second platform is obtained through the interaction contents of the user in different platforms, the second tag information and the first tag information are all represented by the first interaction information, but the first attribute information of the second platform is different from the attribute of the second platform, and the second tag information is obtained from the attribute of the information of the first interaction group, and the second tag.
Step 150: obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode;
specifically, aiming at the first interaction crowd and based on the second label information of the first interaction crowd, a new interaction mode is selected or re-made from the existing interaction modes, so that the transaction rate of the interaction mode is higher than that of the first interaction mode.
Step 160: and obtaining a second interactive crowd according to the second interactive mode.
Specifically, after the second interaction mode with high transaction rate is determined, the second interaction mode is executed to obtain consumers participating in the second interaction mode, and the target population with high transaction rate and accurate brand orientation, namely the second interaction population, is obtained. The technical effect that target crowds which are high in interactivity and accord with marketing directions can be identified quickly and efficiently through cross-platform interaction mode selection is achieved.
Further, the obtaining second tag information of the first interactive crowd from a second platform according to the first tag information includes: obtaining second platform account information of the first interactive crowd; according to the account information of the second platform, acquiring a label set of the first interactive crowd based on the second platform; obtaining the second tag information from the set of tags.
Further, the obtaining second platform account information of the first interactive crowd includes: obtaining identity information of a first interactive group; and acquiring second platform account information of the first interactive crowd registered through the identity information according to the identity information.
Specifically, on the premise that a user shops on an e-commerce platform, a personal account is usually required to be registered, information such as a receiving address and a contact way is reserved, and identity information registered by a first interactive group can be obtained through a first e-commerce platform, wherein the identity information comprises a telephone number, an email address or associated login information of other social platforms, such as WeChat and microblog social platforms. Through the identity information of the first interactive crowd, other platform account numbers registered by the first interactive crowd through the identity information can be obtained, for example, the first interactive crowd registers WeChat with a telephone number, registers microblog with a mailbox, logs on with WeChat, shakes, small red books and the like, and account number information of a series of social contact platforms is correlated with each other, so that information of each user can be shared and communicated with multiple platforms, and through obtaining the account number information of the social contact platform of the first interactive crowd, information published by the first interactive crowd in the social contact platform can be known, and therefore a focus information set of the first interactive crowd can be obtained. Namely, the tag set, and the second tag information meeting the condition is screened from the tag set, and the screening condition may be determined according to actual needs, which is not specifically limited by the present application. Through the mode of cross-platform acquisition of the labels, various information such as the attention points and the purchasing ability of consumers can be more accurately and comprehensively acquired, and then consumer groups with high transaction rate and definite brand positioning can be more accurately selected.
Further, the obtaining a second interaction mode according to the first interaction crowd and the second tag information includes: the second platform comprises a first social platform and a second social platform; acquiring an interaction mode set according to the first social contact platform and the second social contact platform; and obtaining the second interaction mode from the interaction mode set.
Specifically, the social platforms often used by the first interactive group are not limited to one type, but may be multiple types, for example, each user may have accounts of multiple social platforms such as WeChat, microblog, trembling, bean sauce, and the like, and the interaction modes in each social platform may be obtained from all the social platforms used by the first interactive group, that is, an interaction mode set is obtained, and then an interaction mode with a high deal rate, that is, a second interaction mode, is selected from the interaction modes.
Further, the obtaining the second interaction mode from the set of interaction modes includes: obtaining the transaction rate of each interactive mode in the interactive mode set; acquiring the transaction rate of the first interaction mode; and filtering the interaction modes according to the transaction rate of the first interaction mode to obtain the second interaction mode.
Further, the filtering the interaction mode according to the predetermined transaction rate threshold to obtain the second interaction mode includes: judging whether the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode; and if the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode, determining that the interaction mode is a second interaction mode.
Specifically, the transaction rate of the interactive mode is the rate of successful transactions completed by the consumers who participate in the interactive mode based on the interactive mode, and the transaction number is obtained by counting the purchase information of the consumers who participate in the interactive mode, so that the ratio of the transaction number to the total number of the participants is obtained, and the transaction rate of each interactive mode is obtained; similarly, the transaction rate of the first interaction mode is counted, the transaction rate of the first interaction mode is compared with the transaction rate of each interaction mode in the interaction set, the interaction mode with the transaction rate higher than that of the first interaction mode is obtained, one or more interaction modes with the transaction rate higher than that of the first interaction mode may exist, and the interaction modes can be called as second interaction modes, so that the interaction modes with the high transaction rate can be accurately found, and the consumer group with the high transaction rate is obtained. The technical problem that the marketing mode in the prior art is based on the same platform, effective customer groups with high transaction rate cannot be effectively obtained, and the probability of continuous purchase or recommended purchase of customers is low is solved. The technical effects that the target crowd which is high in interactivity and accords with the marketing direction can be identified quickly and efficiently by selecting in a cross-platform interactive mode are achieved.
Example two
Based on the same inventive concept as the cross-platform consumer crowd acquisition method in the foregoing embodiment, the present invention further provides a cross-platform consumer crowd acquisition apparatus, as shown in fig. 2, the apparatus includes:
a first obtaining unit 11, where the first obtaining unit 11 is configured to obtain a first interaction mode of a first platform;
a second obtaining unit 12, where the second obtaining unit 12 is configured to obtain a first interaction crowd according to the first interaction manner;
a third obtaining unit 13, where the third obtaining unit 13 is configured to obtain first tag information according to the first interactive crowd;
a fourth obtaining unit 14, where the fourth obtaining unit 14 is configured to obtain second tag information of the first interactive crowd from a second platform according to the first tag information;
a fifth obtaining unit 15, where the fifth obtaining unit 15 is configured to obtain a second interaction mode according to the first interaction crowd and the second tag information, where a rate of the second interaction mode is higher than that of the first interaction mode;
a sixth obtaining unit 16, where the sixth obtaining unit 16 is configured to obtain a second interactive crowd according to the second interaction manner.
Preferably, the apparatus further comprises:
a seventh obtaining unit, configured to obtain second platform account information of the first interactive crowd;
an eighth obtaining unit, configured to obtain, according to the second platform account information, a tag set of the first interactive group based on the second platform;
a ninth obtaining unit, configured to obtain the second tag information from the tag set.
Preferably, the apparatus further comprises:
a tenth obtaining unit, configured to obtain identity information of the first interactive crowd;
an eleventh obtaining unit, configured to obtain, according to the identity information, second platform account information of the first interactive crowd registered through the identity information.
Preferably, the apparatus further comprises:
a twelfth obtaining unit, configured to enable the second platform to include a first social platform and a second social platform; acquiring an interaction mode set according to the first social contact platform and the second social contact platform;
a thirteenth obtaining unit, configured to obtain the second interaction means from the set of interaction means.
Preferably, the apparatus further comprises:
a fourteenth obtaining unit, configured to obtain a transaction rate of each interaction mode in the interaction mode set;
a fifteenth obtaining unit, configured to obtain a rate of the first interaction manner;
and the sixteenth obtaining unit is used for filtering the interaction modes according to the transaction rate of the first interaction mode to obtain the second interaction mode.
Preferably, the apparatus further comprises:
the first judging unit is used for judging whether the transaction rate of the interaction mode exceeds the transaction rate of the first interaction mode;
the first determining unit is used for determining the interaction mode as a second interaction mode if the transaction rate of the interaction mode is the transaction rate of the first interaction mode.
Various variations and specific examples of the cross-platform consumer group acquisition method in the first embodiment of fig. 1 are also applicable to the cross-platform consumer group acquisition apparatus in the present embodiment, and through the foregoing detailed description of the cross-platform consumer group acquisition method, a person skilled in the art can clearly know an implementation method of the cross-platform consumer group acquisition apparatus in the present embodiment, so for the sake of brevity of the description, detailed descriptions are omitted here.
EXAMPLE III
Based on the same inventive concept as the cross-platform consumer crowd acquisition method in the foregoing embodiment, the present invention further provides a cross-platform consumer crowd acquisition apparatus, on which a computer program is stored, and when the program is executed by a processor, the steps of any one of the foregoing cross-platform consumer crowd acquisition methods are implemented.
Wherein in fig. 3 a bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 linking together various circuits including one or more processors, represented by processor 302, and memory, represented by memory 304. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 306 provides an interface between the bus 300 and the receiver 301 and transmitter 303. The receiver 301 and the transmitter 303 may be one and the same element, i.e. a transceiver, providing a means for communicating with various other apparatus over a transmission medium.
The processor 302 is responsible for managing the bus 300 and general processing, and the memory 304 may be used for storing data used by the processor 302 in performing operations.
Example four
Based on the same inventive concept as the cross-platform consumer segment acquisition method in the foregoing embodiments, the present invention further provides a computer-readable storage medium having a computer program stored thereon, which when executed by a processor, implements the following steps:
obtaining a first interaction mode of a first platform; obtaining a first interaction crowd according to the first interaction mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode.
In a specific implementation, when the program is executed by a processor, any method step in the first embodiment may be further implemented.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
the embodiment of the application provides a cross-platform consumer group acquisition method and a cross-platform consumer group acquisition device, and the method comprises the following steps: obtaining a first interaction mode of a first platform; obtaining a first interaction crowd according to the first interaction mode; obtaining first label information according to the first interactive crowd; obtaining second label information of the first interactive crowd from a second platform according to the first label information; obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode; and obtaining a second interactive crowd according to the second interactive mode. The technical problem that the marketing mode in the prior art is based on the same platform, effective customer groups with high transaction rate cannot be effectively obtained, and the probability of continuous purchase or recommended purchase of customers is low is solved. The technical effects that the target crowd which is high in interactivity and accords with the marketing direction can be identified quickly and efficiently by selecting in a cross-platform interactive mode are achieved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (7)
1. A cross-platform consumer segment acquisition method, the method comprising:
obtaining a first interaction mode of a first platform, wherein the first platform is an online shopping platform, and the first interaction mode is a marketing means initiated by the first platform and used for improving the purchase rate;
according to the first interaction mode, obtaining a first interaction crowd, wherein the first interaction crowd is a consumer or a user participating in the first interaction mode;
obtaining first label information according to the first interaction crowd, wherein the first label information is one label in attribute information of a first interaction mode, and the attribute information comprises an activity mode, an activity range and an activity purpose of the first interaction mode;
obtaining second tag information of the first interaction crowd from a second platform according to the first tag information, wherein the second platform comprises a first social platform and a second social platform;
obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode, the rate of the interaction mode is the rate of successful transactions completed by the consumers participating in the interaction mode based on the interaction mode, and the rate of the number of the transactions is obtained by counting the purchase information of the consumers participating in the interaction mode, so that the ratio of the number of the transactions to the total number of the participants is obtained, and the rate of the number of the transactions of each interaction mode is obtained;
obtaining a second interactive crowd according to the second interactive mode, comprising: after the second interaction mode with higher transaction rate is determined, starting to execute the second interaction mode to obtain consumers participating in the second interaction mode, namely second interaction crowd;
wherein the obtaining second tag information of the first interactive crowd from a second platform according to the first tag information comprises:
obtaining second platform account information of the first interactive crowd;
according to the account information of the second platform, the information publicly released by the first interactive crowd in the social platform can be known, so that the focus point information set, namely the label set, of the first interactive crowd is known, and the second label information meeting the conditions is screened from the label set;
wherein, according to the first interactive crowd and the second label information, a second interactive mode is obtained, which comprises:
obtaining an interaction mode set according to the first social contact platform and the second social contact platform, wherein the interaction mode set comprises comments, collections and praise;
and obtaining the second interaction mode from the interaction mode set in the first social platform and the second social platform.
2. The method of claim 1, wherein obtaining second platform account information for the first interactive population comprises:
obtaining identity information of a first interactive crowd;
and acquiring second platform account information of the first interactive crowd registered through the identity information according to the identity information.
3. The method of claim 1, wherein obtaining the second interaction means from a set of interaction means in the first social platform and the second social platform comprises:
obtaining the transaction rate of each interaction mode in the interaction mode sets in the first social contact platform and the second social contact platform;
acquiring the transaction rate of the first interaction mode;
and filtering the interaction modes in the first social contact platform and the second social contact platform according to the transaction rate of the first interaction mode to obtain the second interaction mode.
4. The method of claim 3, wherein filtering the interaction modes in the first social platform and the second social platform according to a predetermined deal rate threshold to obtain the second interaction mode comprises:
judging whether the transaction rate of the interaction modes in the first social platform and the second social platform exceeds the transaction rate of the first interaction mode;
and if the transaction rate of the interaction modes in the first social contact platform and the second social contact platform exceeds the transaction rate of the first interaction mode, determining the interaction modes in the first social contact platform and the second social contact platform as second interaction modes.
5. A cross-platform consumer crowd acquisition device, the device comprising:
the system comprises a first obtaining unit, a second obtaining unit and a third obtaining unit, wherein the first obtaining unit is used for obtaining a first interaction mode of a first platform, the first platform is an online shopping platform, and the first interaction mode is a marketing means which is initiated by the first platform and is used for improving the purchase rate;
the second obtaining unit is used for obtaining a first interaction crowd according to the first interaction mode, and the first interaction crowd is a consumer or a user participating in the first interaction mode;
a third obtaining unit, configured to obtain first tag information according to the first interaction group, where the first tag information is one tag in attribute information of a first interaction mode, and the attribute information includes an activity mode, an activity range, and an activity goal of the first interaction mode;
a fourth obtaining unit, configured to obtain second tag information of the first interactive crowd from a second platform according to the first tag information, where the second platform includes a first social platform and a second social platform;
a fifth obtaining unit, configured to obtain a second interaction mode according to the first interaction group and the second tag information, where a rate of the second interaction mode is higher than that of the first interaction mode, the rate of the interaction mode is a rate of successful transactions completed by consumers participating in the interaction mode based on the interaction mode, and a rate of the number of the transactions is obtained by counting purchase information of the consumers participating in the interaction mode, so as to obtain a ratio of the number of the transactions to the total number of the participants, that is, the rate of the number of the transactions in each interaction mode;
a sixth obtaining unit, configured to obtain a second interaction crowd according to the second interaction manner, including: after a second interaction mode with a higher transaction rate is determined, starting to execute the second interaction mode to obtain consumers participating in the second interaction mode, namely a second interaction crowd;
wherein the obtaining second tag information of the first interactive crowd from a second platform according to the first tag information comprises:
obtaining second platform account information of the first interactive crowd;
according to the account information of the second platform, the information publicly released by the first interactive crowd in the social platform can be known, so that the focus point information set, namely the label set, of the first interactive crowd is known, and the second label information meeting the conditions is screened from the label set;
wherein, the obtaining a second interaction mode according to the first interaction crowd and the second label information comprises:
obtaining an interaction mode set according to the first social contact platform and the second social contact platform, wherein the interaction mode set comprises comments, collections and praise;
and obtaining the second interaction mode from the interaction mode set in the first social platform and the second social platform.
6. A cross-platform consumer crowd acquisition device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the steps of:
obtaining a first interaction mode of a first platform, wherein the first platform is an online shopping platform, and the first interaction mode is a marketing means initiated by the first platform and used for improving the purchase rate;
obtaining a first interactive crowd according to the first interactive mode, wherein the first interactive crowd is a consumer or a user participating in the first interactive mode;
obtaining first label information according to the first interaction crowd, wherein the first label information is one label in attribute information of a first interaction mode, and the attribute information comprises an activity mode, an activity range and an activity purpose of the first interaction mode;
obtaining second tag information of the first interaction crowd from a second platform according to the first tag information, wherein the second platform comprises a first social platform and a second social platform;
obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode, the rate of the interaction mode is the rate of successful transactions completed by the consumers participating in the interaction mode based on the interaction mode, and the rate of the number of the transactions is obtained by counting the purchase information of the consumers participating in the interaction mode, so that the ratio of the number of the transactions to the total number of the participants is obtained, and the rate of the number of the transactions of each interaction mode is obtained;
obtaining a second interactive crowd according to the second interactive mode, comprising: after the second interaction mode with higher transaction rate is determined, starting to execute the second interaction mode to obtain consumers participating in the second interaction mode, namely second interaction crowd;
wherein the obtaining second tag information of the first interactive crowd from a second platform according to the first tag information comprises:
obtaining second platform account information of the first interactive crowd;
according to the account information of the second platform, the information publicly released by the first interactive crowd in the social platform can be known, so that the focus point information set, namely the label set, of the first interactive crowd is known, and the second label information meeting the conditions is screened from the label set;
wherein, according to the first interactive crowd and the second label information, a second interactive mode is obtained, which comprises:
obtaining an interaction mode set according to the first social contact platform and the second social contact platform, wherein the interaction mode set comprises comments, collections and praise;
and obtaining the second interaction mode from the interaction mode set in the first social platform and the second social platform.
7. A computer-readable storage medium, on which a computer program is stored, which program, when executed by a processor, carries out the steps of:
obtaining a first interaction mode of a first platform, wherein the first platform is an online shopping platform, and the first interaction mode is a marketing means initiated by the first platform and used for improving the purchase rate;
obtaining a first interactive crowd according to the first interactive mode, wherein the first interactive crowd is a consumer or a user participating in the first interactive mode;
obtaining first label information according to the first interaction crowd, wherein the first label information is one label in attribute information of a first interaction mode, and the attribute information comprises an activity mode, an activity range and an activity purpose of the first interaction mode;
obtaining second tag information of the first interactive crowd from a second platform according to the first tag information, wherein the second platform comprises a first social platform and a second social platform;
obtaining a second interaction mode according to the first interaction crowd and the second label information, wherein the rate of the second interaction mode is higher than that of the first interaction mode, the rate of the interaction mode is the rate of successful transactions completed by the consumers participating in the interaction mode based on the interaction mode, and the rate of the number of the transactions is obtained by counting the purchase information of the consumers participating in the interaction mode, so that the ratio of the number of the transactions to the total number of the participants is obtained, and the rate of the number of the transactions of each interaction mode is obtained;
obtaining a second interactive crowd according to the second interactive mode, comprising: after the second interaction mode with higher transaction rate is determined, starting to execute the second interaction mode to obtain consumers participating in the second interaction mode, namely second interaction crowd;
wherein the obtaining second tag information of the first interactive crowd from a second platform according to the first tag information comprises:
obtaining second platform account information of the first interactive crowd;
according to the second platform account information, the information published in the social platform by the first interactive crowd can be known, so that a focus information set, namely a label set, of the first interactive crowd is known, and second label information meeting conditions is screened from the label set;
wherein, according to the first interactive crowd and the second label information, a second interactive mode is obtained, which comprises:
obtaining an interaction mode set according to the first social contact platform and the second social contact platform, wherein the interaction mode set comprises comments, collections and praise;
and obtaining the second interaction mode from the interaction mode set in the first social platform and the second social platform.
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