CN109064228A

CN109064228A - Interconnection method, device, equipment/terminal/server and the computer readable storage medium of material

Info

Publication number: CN109064228A
Application number: CN201810866949.8A
Authority: CN
Inventors: 雷旺; 李小燕; 许楚文; 梁尚昆; 陈洪升
Original assignee: Ucweb Singapore Pte Ltd
Current assignee: Ucweb Singapore Pte Ltd
Priority date: 2018-08-01
Filing date: 2018-08-01
Publication date: 2018-12-21
Also published as: WO2020026011A1

Abstract

The embodiment of the present application provides interconnection method, device, equipment/terminal/server and the computer readable storage medium of a kind of material, is related to internet area.Wherein, the interconnection method of the material includes: the operation in response to accessing material displayed page, pass through the link of the material display location configuration in material displayed page issued for material, material is sent to server and issues request, so that server, which issues request according to material, determines material to be issued；Receive the material that server issues；In response to the selection operation to material, pass through the link for material down sending content of the material display location configuration in material displayed page, it sends to server and is requested with the associated material down sending content of material, so that server issues the content-data of material according to the request of material down sending content.Material is quickly and easily accessed by the page of the embodiment of the present application, the website or client that enable to terminal device.

Description

Interconnection method, device, equipment/terminal/server and the computer-readable storage of material Medium

Technical field

The invention relates to internet area more particularly to a kind of interconnection method of material, device, equipment/terminal/ Server and computer readable storage medium.

Background technique

Advertisement is common and mature realization mode, and sequencing advertisement is then internet product in its commercialization process An important step.Short more than ten years, sequencing advertisement have developed quite mature, and increasingly by the weight of advertiser Depending on.Currently, industry sequencing advertisement industry chain is mature on the whole, and basic role includes that advertiser, online media sites or APP, DSP (are needed The side's of asking platform, Demand-Side Platform) and SSP (supplier's platform, Supply-Side Platform).Wherein, SSP It is integrated with the function of ADX (advertisement transaction platform, Ad Exchange).

It is docked for online media sites or APP with the advertisement of SSP, two kinds of advertisement docking modes exists in the prior art, it is a kind of It is to realize that online media sites or APP are docked with the advertisement of SSP by application programming interfaces, another kind is to pass through Software Development Kit Realize that online media sites or APP are docked with the advertisement of SSP.

However, the technology of both advertisement docking modes realizes that difficulty is high, the development cycle is long, debugging trouble, so that this Two kinds of advertisement docking modes require the online media sites of docking or the publisher of APP or operator to have technology development capability, need It is equipped with the developer of profession, to increase the publisher of online media sites or APP or the advertisement docking cost of operator.

Summary of the invention

In view of this, one of the technical issues of the embodiment of the present application is solved is to provide a kind of technical side of material docking Case quickly and easily accesses object to solve the page of the website existing in the prior art for how making terminal device or client The problem of material.

The embodiment of the present application provides a kind of interconnection method of material, which comprises shows in response to access material The operation of the page, by the link of the material display location configuration in the material displayed page issued for material, to object Material issue server send material issue request so that the material issue server according to the material issue request determination to The material issued；It receives the material and issues the material that server issues；In response to the selection operation to the material, by The link for material down sending content of the material display location configuration of the material displayed page, issues service to the material Device is sent requests with the associated material down sending content of the material, so that the material issues server according to the material content Issue the content-data that request issues the material.

The embodiment of the present application also provides a kind of interconnection methods of material, which comprises receiving terminal apparatus passes through In the link issued for material that the material display location of material displayed page configures, the material of transmission issues request；According to The material issues request, determines material to be issued, and the material to be issued is issued to the terminal device；It receives Terminal device is sent by the link for material down sending content of the material display location configuration in the material displayed page Requested with the associated material down sending content of the material；It is requested according to the material down sending content, under the terminal device The content-data for sending out material described.

The embodiment of the present application also provides a kind of docking facilities of material, described device includes: the first sending module, is matched It is set to the operation in response to accessing material displayed page, passes through the use of the material display location configuration in the material displayed page In the link that material issues, issue server to material and send material and issue request so that the material issue server according to The material issues request and determines material to be issued；First receiving module, is configured as receiving the material and issues server The material issued；Second sending module is configured to respond to the selection operation to the material, by showing in the material The page material display location configuration the link for material down sending content, to the material issue server transmission with it is described The associated material down sending content request of material, so that the material issues server and issued according to material down sending content request The content-data of the material.

The embodiment of the present application also provides a kind of docking facilities of material, described device includes: third receiving module, is matched Receiving terminal apparatus is set to by the link of the material display location configuration in material displayed page issued for material, is sent Material issue request；First determining module is configured as issuing request according to the material, determines material to be issued, and The material to be issued is issued to the terminal device；4th receiving module, be configured as receiving terminal apparatus by The link for material down sending content of the material display location configuration of the material displayed page, transmission are closed with the material The material down sending content of connection is requested；Third sending module is configured as being requested according to the material down sending content, to the terminal Equipment issues the content-data of the material.

The embodiment of the present application also provides a kind of equipment/terminal/servers, comprising: one or more processors；Storage dress It sets, is configured to store one or more programs；When one or more of programs are executed by one or more of processors, make Obtain the interconnection method that one or more of processors realize material as described above.

The embodiment of the present application also provides a kind of computer readable storage mediums, are stored thereon with computer program, the journey The interconnection method of material as described above is realized when sequence is executed by processor.

The technical solution docked by material provided by the embodiments of the present application, in response to accessing the behaviour of material displayed page Make, the link issued for material that terminal device is configured by the material display location in material displayed page, under material Hair server sends material and issues request, and material issues server and issues the determining material to be issued of request, terminal according to material Equipment receives material and issues the material that server issues；In response to the selection operation to material, terminal device passes through in material exhibition The link for material down sending content for showing the material display location configuration of the page issues server to material and sends and material pass The material down sending content of connection is requested, and material issues the content-data that server issues material according to the request of material down sending content, with Existing other way is compared, and terminal device, which is utilized, to be issued what the material display location of material displayed page configured for material Link and link for material down sending content, issue server to material respectively and send material and issue request and material content Request is issued, the page of the website or client that enable to terminal device quickly and easily accesses material, to reduce end The material of the website of end equipment or the publisher of client or operator docks cost.

Detailed description of the invention

The some specific of the embodiment of the present application is described in detail by way of example and not limitation with reference to the accompanying drawings hereinafter Embodiment.Identical appended drawing reference denotes same or similar part or part in attached drawing.Those skilled in the art should manage Solution, the drawings are not necessarily drawn to scale.In attached drawing:

Fig. 1 is the step flow chart according to a kind of interconnection method of material of the embodiment of the present application one；

Fig. 2 is the step flow chart according to a kind of interconnection method of material of the embodiment of the present application two；

Fig. 3 is the step flow chart according to a kind of interconnection method of material of the embodiment of the present application three；

Fig. 4 is the structural block diagram according to a kind of docking facilities of material of the embodiment of the present application four；

Fig. 5 is the structural block diagram according to a kind of docking facilities of material of the embodiment of the present application five；

Fig. 6 is the structural block diagram according to a kind of docking facilities of material of the embodiment of the present application six；

Fig. 7 is the structural block diagram according to a kind of docking facilities of material of the embodiment of the present application seven；

Fig. 8 is the structural block diagram according to a kind of docking facilities of material of the embodiment of the present application eight；

Fig. 9 is the structural schematic diagram according to a kind of equipment/terminal/server of the embodiment of the present application nine；

Figure 10 is the structural schematic diagram according to a kind of equipment/terminal/server of the embodiment of the present application ten.

Specific embodiment

In order to make those skilled in the art more fully understand the technical solution in the embodiment of the present application, below in conjunction with the application Attached drawing in embodiment, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described reality Applying example only is the embodiment of the present application a part of the embodiment, instead of all the embodiments.Based on the implementation in the embodiment of the present application The range of the embodiment of the present application protection all should belong in example, those of ordinary skill in the art's every other embodiment obtained.

Embodiment one

Referring to Fig.1, a kind of step flow chart of the interconnection method of material according to the embodiment of the present application one is shown.

The interconnection method of the material of the present embodiment the following steps are included:

In step s101, in response to the operation of access material displayed page, pass through the object in the material displayed page The link of material display location configuration issued for material issues server transmission material to material and issues request, so that described Material issues server and issues the determining material to be issued of request according to the material.

In the embodiment of the present application, the material can be advertising display material, such as plant picture, video, the text mark of format Topic, verbal description are referred to as material.In some optional embodiments, the material includes at least one of following: for wide Accuse the image shown, the sequence of frames of video for advertising display, the text information for advertising display.The material displayed page May include the webpage of website or the page of client in terminal device, for example, on laptop some website webpage, move The page of some client in dynamic terminal.The material display location of the material displayed page may include the webpage of terminal device Advertising display position or mobile terminal client the page advertising display position.It is described link may include static linkage or Dynamic link, the static linkage may include static images link, static video link or static text link.It is understood that It is that above description is exemplary only, the embodiment of the present application does not do any restriction to this.

In a specific example, when Accessor Access's material displayed page, terminal device in material by showing The static linkage of the material display location insertion of the page issued for material issues server to material and sends material and issue and asks It asks, the material that material issues the transmission of server receiving terminal equipment issues request, and issues request according to the material and determine under The material of hair.Wherein, the terminal device includes mobile unit, amusement equipment, advertising equipment, personal digital assistant (PDA), puts down Plate computer, laptop, handheld device, smart glasses, smart watches, wearable device, virtual display device, display increase Strong equipment (such as Google Glass, Oculus Rift, Hololens, Gear VR) or desktop computer.It is understood that Above description is exemplary only, and the embodiment of the present application does not do any restriction to this.

In some optional embodiments, server is issued to material in terminal device to send before material issues request, from The material, which issues to obtain in server, is used for the link that material issues and the link for material down sending content；It is used for described Static linkage and the static linkage for material down sending content that material issues are configured at the object of the material displayed page Expect display location.It is understood that above description is exemplary only, the embodiment of the present application does not do any restriction to this.

In a specific example, the website of terminal device or the publisher of client or operator pass through register account number Or login account and material issue server and establish connection.It is issued after server establishes connection with material, publisher or fortune Battalion quotient issues the channel that server is sent for establishing material docking channel to material by the terminal device and establishes request, object Material issues server and establishes request according to the channel, and the static linkage and use issued for material is issued to the terminal device In the static linkage of material down sending content, what the terminal device received that material issues that server issues issues quiet for material State link and the static linkage for material down sending content, and be used for static linkage that material issues by described and described be used for object The static linkage of material down sending content is embedded in the material display location of the material displayed page.Wherein, material is being used for by described The material that the static linkage and the static linkage for material down sending content issued is embedded in the material displayed page is shown When position, the static linkage and the static state for being used for material down sending content that material issues can be used for by described by developer Link is embedded in the material display location of the material displayed page, or is automatically issued the material that is used for by terminal device Static linkage and the static linkage for material down sending content be embedded in the material display location of the material displayed page. It is understood that above description is exemplary only, the embodiment of the present application does not do any restriction to this.

In step s 102, it receives the material and issues the material that server issues.

In some optional embodiments, when the reception material issues the material that server issues, the material is received Issue the chained address for the material that server issues；Based on the chained address of the material, requested to content distributing network The material.It is understood that the embodiment that any reception material issues the material that server issues is applicable In this, the embodiment of the present application does not do any restriction to this.

In a specific example, terminal device issues server transmission material to material and issues request, and material issues Server receives the material and issues request, and issues request in such a way that 302 redirect to terminal device return according to the material Corresponding material, content are requested to content distributing network in the chained address of material, chained address of the terminal device based on the material Distribution network searches corresponding material resource according to the request, and the material resource found is returned to terminal device.It can be with Understand, above description is exemplary only, and the embodiment of the present application does not do any restriction to this.

In some optional embodiments, after the reception material issues the material that server issues, described The material display location of material displayed page shows the material.For example, can be in the advertising display position of the webpage of terminal device Show that advertising pictures or copy, or the advertising display position of the page in client show advertising pictures or copy. In another example showing advertisement video etc. in the advertising display position of the page of client.It is understood that above description is only to show Example property, the embodiment of the present application does not do any restriction to this.

In step s 103, in response to the selection operation to the material, pass through the material in the material displayed page It is associated with the material to issue server transmission to the material for the link for material down sending content of display location configuration Material down sending content request, so that the material, which issues server, issues the material according to material down sending content request Content-data.

In the embodiment of the present application, the link for material down sending content may include static clickthrough.In addition, the object Material and the content-data of the material be match or it is associated, for example, when icon of the material for UC browser, institute The content-data for stating material can be the downloading page of UC browser client.In another example when the material is football picture, institute The content-data for stating material can be the football news or anecdote of Russian Football World Championship.In another example when the material is certain money When the picture of mobile phone, the content-data of the material can be the purchase page of this mobile phone.It is understood that above description is only To be illustrative, the embodiment of the present application does not do any restriction to this.

In a specific example, the visitor of webpage is when browsing webpage, it is noted that the advertising display position of webpage The advertising pictures of displaying, and click the advertising pictures.Terminal device is used for by what is be embedded in the advertising display position of the webpage The static linkage that image content issues, to image content under the transmission of originating party server issue and ask with the associated image content of the picture It asks, the image content that image content issues the transmission of server receiving terminal equipment issues request, and is issued according to the image content Request issues the content-data of picture.It is understood that above description is exemplary only, the embodiment of the present application does not do this Any restriction.

In a specific example, the visitor of client is in the page of browsing client, it is noted that client's end page The advertising pictures that the advertising display position in face is shown, and click the advertising pictures.Mobile terminal passes through in the customer terminal webpage The static linkage of advertising display position insertion issued for image content, to image content under originating party server send and the figure The associated image content of piece issues request, and the image content that image content issues the transmission of server receiving terminal equipment, which issues, asks It asks, and the content-data that request issues picture is issued according to the image content.It is understood that above description is merely illustrative , the embodiment of the present application does not do any restriction to this.

By the interconnection method of material provided by the embodiments of the present application, in response to accessing the operation of material displayed page, eventually End equipment issues service to material by the link of the material display location configuration in material displayed page issued for material Device sends material and issues request, and material issues server and issues the determining material to be issued of request according to material, and terminal device connects It receives material and issues the material that server issues；In response to the selection operation to material, terminal device passes through in material displayed page Material display location configuration the link for material down sending content, to material issue server send and the associated object of material Expect down sending content request, material issues server and issues the content-data of material according to the request of material down sending content, and existing Other way is compared, and terminal device utilizes the link issued for material in the material display location configuration of material displayed page With the link for material down sending content, server is issued to material respectively send material and issue request and material down sending content is asked It asks, the page of the website or client that enable to terminal device quickly and easily accesses material, to reduce terminal device Website or client publisher or operator material dock cost.

The interconnection method of the material of the present embodiment can be executed by any suitable equipment with data-handling capacity, packet It includes but is not limited to: terminal device, mobile unit, amusement equipment, advertising equipment, personal digital assistant (PDA), tablet computer, pen Remember this computer, handheld device, smart glasses, smart watches, wearable device, virtual display device or display enhancing equipment (such as Google Glass, Oculus Rift, Hololens, Gear VR).

Embodiment two

Referring to Fig. 2, a kind of step flow chart of the interconnection method of material according to the embodiment of the present application two is shown.

In step s 201, receiving terminal apparatus is used for object by the material display location configuration in material displayed page Expect the link issued, the material of transmission issues request.

In the embodiment of the present application, the material includes at least one of following: for advertising display image, be used for The sequence of frames of video of advertising display, the text information for advertising display.Material issue server receiving terminal equipment by The static linkage of the material display location insertion of material displayed page issued for material, the material of transmission issue request.Its In, the material issues server and is provided with dynamic material sending system.It is understood that above description is merely illustrative , the embodiment of the present application does not do any restriction to this.

In some optional embodiments, before the material that receiving terminal apparatus is sent issues request, material issues service Device receives the channel for establishing material docking channel that the terminal device is sent and establishes request；And it is established according to the channel Request issues the link issued for material to the terminal device and for the link of material down sending content.Take this, Neng Goujian Material between vertical terminal device and server docks channel.It is understood that above description is exemplary only, the application Embodiment does not do any restriction to this.

In a specific example, the publisher or operator of webpage or client, which establish cooperation with ad serving side, is closed System, publisher or operator send the canal that channel is docked for establishing material by terminal device to the server of ad serving side Request is established in road, and the server of ad serving side is established according to the channel requests, and is issued to terminal device and is issued for material Link and link for material down sending content.Wherein, the link issued for material can be described as advertising display link, be used for The link of material down sending content can be described as user clicks on links.The publisher or operator of webpage or client are used for receiving After the link that material issues and the link for material down sending content, the two links are embedded into the advertisement show position of webpage It sets or the advertising display position of customer terminal webpage.For example, the publisher of client can be in the advertising display position of customer terminal webpage It is embedded in following html:

It is understood that above description is exemplary only, the embodiment of the present application does not do any restriction to this.

In step S202, request is issued according to the material, determines material to be issued, and by the object to be issued Material is issued to the terminal device.

In some optional embodiments, request is being issued according to the material, when determining the material wait issue, according to described Material issues the header information in request, determines the material interest information of the visitor of the material displayed page；According to described The material interest information of the visitor of material displayed page determines the material to be issued.Take this, can be shown according to material The material interest information of the visitor of the page updates material in real time.It is understood that any issued according to the material is asked It asks and determines that the embodiment of material to be issued may be applicable to this, the embodiment of the present application does not do any restriction to this.

In a specific example, material issues server IP in the header information of request is issued according to material Location, website, the information of UA field, the information of the information of cookie field and referer field determine that the material shows page The material interest information of the visitor in face.Wherein, the information of UA field includes the version and operating system of browser, cookie word The information of section includes the identity information and tracking information of visitor, and the information of referer field includes the page that advertisement show position is set The station address in face.Then, material issues server and deposits the material interest information of the visitor of material displayed page with local The classification of the hot spot material of storage is matched, and obtains the interested hot spot material of visitor, and the hot spot material is issued to end In end equipment.Specifically, the hot spot material being locally stored is that the material interest information of foundation visitor is classified.For example, It can be sport category, amusement class or science and technology etc. by hot spot Classification of materials.The interested hot spot material of the visitor finally obtained is It is matched with the material interest information of visitor, and clicking rate is highest hot spot material.It in a particular embodiment, can be by Material issues information collection in server and analysis system determines the interested hot spot material of visitor.It is understood that Above description is exemplary only, and the embodiment of the present application does not do any restriction to this.

In some optional embodiments, request is being issued according to the material, when determining the material wait issue, according to described Material issues the identification information of the visitor of the material displayed page in request, counts the access of the material displayed page The material that person selects within a preset period of time；The object selected within a preset period of time according to the visitor of the material displayed page Material, determines the material interest information of the visitor of the material displayed page；According to the visitor's of the material displayed page Material interest information determines the material to be issued.Take this, it can be according to the material interest of the visitor of material displayed page Information updates material in real time.It is understood that any issue the reality that request determines material to be issued according to the material The mode of applying may be applicable to this, and the embodiment of the present application does not do any restriction to this.

In a specific example, the material sent from terminal device issues the visit that material displayed page is obtained in request The identification information for the person of asking selects in past one month according to the visitor that the identification information of visitor counts material displayed page The material selected.Then, the material selected in past one month visitor is classified, and the visit of material displayed page is obtained The material interest information for the person of asking.Finally, by the material interest information of the visitor of material displayed page and the hot spot being locally stored The classification of material is matched, and obtains the interested hot spot material of visitor, and the hot spot material is issued in terminal device. Specifically, the hot spot material being locally stored is that the material interest information of foundation visitor is classified.For example, can be by hot spot object Material is classified as sport category, amusement class or science and technology etc..The interested hot spot material of the visitor finally obtained is and visitor The matching of material interest information, and clicking rate is highest hot spot material.In a particular embodiment, clothes can be issued by material Information collection and analysis system in business device determine the interested hot spot material of visitor.It is understood that above description is only To be illustrative, the embodiment of the present application does not do any restriction to this.

In some optional embodiments, when the material wait issue is sent to the terminal device, will it is described to The chained address of the material issued is sent to the terminal device, so that chained address of the terminal device according to the material The material is requested to content distributing network.It is understood that any be sent to the terminal for the material to be issued The embodiment of equipment may be applicable to this, and the embodiment of the present application does not do any restriction to this.

In step S203, receiving terminal apparatus pass through the material displayed page material display location configure use In the link of material down sending content, transmission is requested with the associated material down sending content of the material.

Since step S203 is similar with above-mentioned steps S103, details are not described herein.

In step S204, is requested according to the material down sending content, issued in the material to the terminal device Hold data.

Since step S204 is similar with above-mentioned steps S103, details are not described herein.

By the interconnection method of material provided by the embodiments of the present application, material issue server receiving terminal equipment by The link of the material display location configuration of material displayed page issued for material, the material of transmission issue request, and according to The material issues request, determines material to be issued, and the material to be issued is issued to the terminal device；Material Server receiving terminal equipment is issued by the material display location configuration in the material displayed page for material content The link issued, transmission is requested with the associated material down sending content of the material, and is requested according to the material down sending content, The content-data that the material is issued to the terminal device, compared with existing other way, material issue server according to The material that terminal device is sent issues request and determines material to be issued, and is asked according to the material down sending content that terminal device is sent The content-data for issuing material to terminal device is sought, material and material content can not only be updated in real time, but also can control The displaying of material and material content processed.

The interconnection method of the material of the present embodiment can be executed by any suitable equipment with data-handling capacity, packet It includes but is not limited to: server, terminal device, mobile unit, amusement equipment, advertising equipment, personal digital assistant (PDA), plate Computer, laptop, handheld device, smart glasses, smart watches, wearable device, virtual display device or display increase Strong equipment (such as Google Glass, Oculus Rift, Hololens, Gear VR).

Embodiment three

Referring to Fig. 3, a kind of step flow chart of the interconnection method of material according to the embodiment of the present application three is shown.

In step S301, in response to accessing the operation of material displayed page, pass through the object in the material displayed page The link of material display location configuration issued for material issues server transmission material to material and issues request.

In the embodiment of the present application, in response to the operation of Accessor Access's material displayed page, terminal device passes through in institute The static linkage issued for material for stating the material display location insertion of material displayed page, issues server to material and sends Material issues request.It is understood that above description is exemplary only, the embodiment of the present application does not make any limit to this It is fixed.

In step s 302, receiving terminal apparatus is used for object by the material display location configuration in material displayed page Expect the link issued, the material of transmission issues request.

In the embodiment of the present application, material issues server receiving terminal equipment and passes through the material exhibition in material displayed page Show the static linkage of position insertion issued for material, the material of transmission issues request.It is understood that above description is only To be illustrative, the embodiment of the present application does not make any restriction to this.

In step S303, request is issued according to the material, determines material to be issued, and by the object to be issued Material is issued to the terminal device.

In the embodiment of the present application, material issues server and issues request according to the material, determines material to be issued, And the material to be issued is issued to the terminal device.It is understood that above description is exemplary only, this Shen Please embodiment do not make any restriction to this.

In step s 304, it receives the material and issues the material that server issues.

In the embodiment of the present application, terminal device receives the material and issues the material that server issues.It is understood that It is that above description is exemplary only, the embodiment of the present application does not make any restriction to this.

In step S305, in response to the selection operation to the material, pass through the material in the material displayed page It is associated with the material to issue server transmission to the material for the link for material down sending content of display location configuration The request of material down sending content.

In the embodiment of the present application, in response to the visitor to the selection operation of the material, terminal device by The static linkage for material down sending content of the material display location insertion of the material displayed page, issues to the material Server is sent requests with the associated material down sending content of the material.It is understood that above description is exemplary only, The embodiment of the present application does not make any restriction to this.

In step S306, receiving terminal apparatus pass through the material displayed page material display location configure use In the link of material down sending content, transmission is requested with the associated material down sending content of the material.

In the embodiment of the present application, material issues server receiving terminal equipment and passes through the object in the material displayed page Expect display location insertion the static linkage for material down sending content, transmission with the associated material down sending content of the material Request.It is understood that above description is exemplary only, the embodiment of the present application does not make any restriction to this.

In step S307, is requested according to the material down sending content, issued in the material to the terminal device Hold data.

In the embodiment of the present application, material issues server and is requested according to the material down sending content, sets to the terminal The standby content-data for issuing the material.It is understood that above description is exemplary only, the embodiment of the present application to this not Make any restriction.

In some optional embodiments, when the content-data of the material includes the downloading page of client, under material The type information of the client of the information collection and analysis system acquisition downloading in server is sent out, and by the type of the client The identification information associated storage of the visitor of information and the material displayed page.Take this, the client collected Type information can be used for further determining that the material interest information of the visitor of material displayed page.More than it is understood that Describe exemplary only, the embodiment of the present application does not do any restriction to this.

In some optional embodiments, when the content-data of the material includes the downloading page of client, under material The advertisement main system of hair server receives the active information for the completion client activation that the terminal device is sent, and by institute State the identification information associated storage of the active information of client and the visitor of the material displayed page.Take this, receives The active information for completing client activation can be used for determining the click volume and installation of client.It is understood that retouching above State exemplary only, the embodiment of the present application does not do any restriction to this.

In a specific example, when the received material of terminal device is the icon of client, if material is shown The visitor of the page clicks the icon of the client, and material displayed page can then jump to the downloading page of the client, or The page in person's application on site program shop.The visitor of material displayed page completes the subsequent downloading of client, installs and activates. After client activation, the advertisement main system that material issues server receives activation data and user data, and returns under material The information collection and analysis system of server are sent out, subsequent analysis is used for.

Example IV

Referring to Fig. 4, a kind of structural block diagram of the docking facilities of material according to the embodiment of the present application four is shown.

The docking facilities of the material of the present embodiment include: the first sending module 401, are configured to respond to access material exhibition The operation for showing the page, the link issued for material configured by the material display location in the material displayed page, to Material issues server transmission material and issues request, so that the material, which issues server, issues request determination according to the material Material to be issued；First receiving module 402, is configured as receiving the material and issues the material that server issues；Second hair Module 403 is sent, the selection operation to the material is configured to respond to, passes through the material displaying in the material displayed page The link for material down sending content of position configuration issues server to the material and sends and the associated material of the material Down sending content request, so that the material issues the content that server issues the material according to material down sending content request Data.

The docking facilities of the material of the present embodiment for realizing material corresponding in aforesaid plurality of embodiment of the method docking Method, and the beneficial effect with corresponding embodiment of the method, details are not described herein.

Embodiment five

Referring to Fig. 5, a kind of structural block diagram of the docking facilities of material according to the embodiment of the present application five is shown.

The docking facilities of the material of the present embodiment include: the first sending module 503, are configured to respond to access material exhibition The operation for showing the page, the link issued for material configured by the material display location in the material displayed page, to Material issues server transmission material and issues request, so that the material, which issues server, issues request determination according to the material Material to be issued；First receiving module 504, is configured as receiving the material and issues the material that server issues；Second hair Module 506 is sent, the selection operation to the material is configured to respond to, passes through the material displaying in the material displayed page The link for material down sending content of position configuration issues server to the material and sends and the associated material of the material Down sending content request, so that the material issues the content that server issues the material according to material down sending content request Data.

Optionally, described device further include: obtain module 501, be configured as issuing in server from the material and obtain The link issued for material and the link for material down sending content；Configuration module 502 is configured as being used for material for described The link issued and the link for material down sending content are configured at the material display location of the material displayed page.

Optionally, first receiving module 504, comprising: the second receiving module 5041 is configured as receiving the material Issue the chained address for the material that server issues；Request module 5042 is configured as the chain ground connection based on the material The material is requested to content distributing network in location.

Optionally, described device further include: display module 505 is configured as the material exhibition in the material displayed page Show that position shows the material.

Optionally, the material includes at least one of following: for the image of advertising display, for advertising display Sequence of frames of video, the text information for advertising display.

Embodiment six

Referring to Fig. 6, a kind of structural block diagram of the docking facilities of material according to the embodiment of the present application six is shown.

The docking facilities of the material of the present embodiment include: third receiving module 601, are configured as receiving terminal apparatus and pass through In the link issued for material that the material display location of material displayed page configures, the material of transmission issues request；First Determining module 602 is configured as issuing request according to the material, determines material to be issued, and by the object to be issued Material is issued to the terminal device；4th receiving module 603 is configured as receiving terminal apparatus by showing page in the material Face material display location configuration the link for material down sending content, transmission with held in the associated material of the material Hair request；Third sending module 604 is configured as being requested according to the material down sending content, issues institute to the terminal device State the content-data of material.

Embodiment seven

Referring to Fig. 7, a kind of structural block diagram of the docking facilities of material according to the embodiment of the present application seven is shown.

The docking facilities of the material of the present embodiment include: third receiving module 703, are configured as receiving terminal apparatus and pass through In the link issued for material that the material display location of material displayed page configures, the material of transmission issues request；First Determining module 704 is configured as issuing request according to the material, determines material to be issued, and by the object to be issued Material is issued to the terminal device；4th receiving module 705 is configured as receiving terminal apparatus by showing page in the material Face material display location configuration the link for material down sending content, transmission with held in the associated material of the material Hair request；Third sending module 706 is configured as being requested according to the material down sending content, issues institute to the terminal device State the content-data of material.

Optionally, described device further include: the 5th receiving module 701 is configured as receiving what the terminal device was sent Channel for establishing material docking channel establishes request；4th sending module 702 is configured as being established according to the channel and ask It asks, issues the link issued for material to the terminal device and for the link of material down sending content.

Optionally, first determining module 704, comprising: the second determining module 7041 is configured as according to the material The header information in request is issued, determines the material interest information of the visitor of the material displayed page；Third determining module 7042, it is configured as the material interest information of the visitor according to the material displayed page, determines the material to be issued.

Optionally, first determining module 704, comprising: the 5th sending module 7043 is configured as described wait issue The chained address of material be sent to the terminal device so that the terminal device is inside according to the chained address of the material Content distributing network requests the material.

Embodiment eight

Referring to Fig. 8, a kind of structural block diagram of the docking facilities of material according to the embodiment of the present application eight is shown.

The docking facilities of the material of the present embodiment include: third receiving module 801, are configured as receiving terminal apparatus and pass through In the link issued for material that the material display location of material displayed page configures, the material of transmission issues request；First Determining module 802 is configured as issuing request according to the material, determines material to be issued, and by the object to be issued Material is issued to the terminal device；4th receiving module 803 is configured as receiving terminal apparatus by showing page in the material Face material display location configuration the link for material down sending content, transmission with held in the associated material of the material Hair request；Third sending module 804 is configured as being requested according to the material down sending content, issues institute to the terminal device State the content-data of material.

Optionally, first determining module 802, comprising: statistical module 8021 is configured as being issued according to the material The identification information of the visitor of the material displayed page in request counts the visitor of the material displayed page default The material selected in period；4th determining module 8022 is configured as the visitor according to the material displayed page pre- If the material selected in the period, determines the material interest information of the visitor of the material displayed page；5th determining module 8023, it is configured as the material interest information of the visitor according to the material displayed page, determines the material to be issued.

Optionally, when the content-data of the material includes the downloading page of client, described device further include: acquisition Module 805 is configured as the type information of the client of acquisition downloading, and by the type information of the client and the material The identification information associated storage of the visitor of displayed page.

Optionally, described device further include: the 6th receiving module 806 is configured as receiving what the terminal device was sent Complete the active information of client activation, and by the access of the active information of the client and the material displayed page The identification information associated storage of person.

Embodiment nine

Referring to Fig. 9, a kind of structural schematic diagram of equipment/terminal/server according to the embodiment of the present application nine is shown, this Application specific embodiment does not limit the specific implementation of equipment/terminal/server.

As shown in figure 9, equipment/the terminal/server may include: processor (processor) 901, storage device 902。

Wherein:

Processor 901 can specifically execute the phase in the interconnection method embodiment of above-mentioned material for executing program 903 Close step.

Specifically, program 903 may include program code, which includes computer operation instruction.

Processor 901 may be central processor CPU or specific integrated circuit ASIC (Application Specific Integrated Circuit), or be arranged to implement the integrated electricity of one or more of the embodiment of the present application Road.The one or more processors that equipment/terminal/server includes can be same type of processor, such as one or more CPU；It is also possible to different types of processor, such as one or more CPU and one or more ASIC.

Storage device 902 is configured to store one or more programs 903.Storage device 902 may be deposited comprising high-speed RAM Reservoir, it is also possible to further include nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.

Program 903 specifically can be used for so that processor 901 executes following operation: in response to access material displayed page Operation is issued by the link of the material display location configuration in the material displayed page issued for material to material Server send material issue request so that the material issue server according to the material issue request determine it is to be issued Material；It receives the material and issues the material that server issues；In response to the selection operation to the material, by the object The link for material down sending content for expecting the material display location configuration of displayed page, issues server to the material and sends It is requested with the associated material down sending content of the material, so that the material issues server and asked according to the material down sending content Seek the content-data for issuing the material.

In a kind of optional embodiment, program 903 is also used to so that processor 901 issues server from the material Middle obtain is used for the link that material issues and the link for material down sending content；The link and institute that material issues are used for by described State the material display location that the material displayed page is configured at for the link of material down sending content.

In a kind of optional embodiment, program 903 is also used to so that processor 901 issues clothes in the reception material When the material that business device issues, the chained address that the material issues the material that server issues is received；Based on the material Chained address, request the material to content distributing network.

In a kind of optional embodiment, program 903 is also used to so that processor 901 is in the material displayed page Material display location shows the material.

In a kind of optional embodiment, the material includes at least one of following: the figure for advertising display Picture, the sequence of frames of video for advertising display, the text information for advertising display.

The specific implementation of each step may refer to the corresponding steps in the interconnection method embodiment of above-mentioned material in program 903 With description corresponding in unit, this will not be repeated here.It is apparent to those skilled in the art that for the convenience of description With it is succinct, the equipment of foregoing description and the specific work process of module can refer to corresponding processes in the foregoing method embodiment Description, details are not described herein.

Equipment/terminal/server through this embodiment, in response to accessing the operation of material displayed page, terminal device By the link of the material display location configuration in material displayed page issued for material, server is issued to material and is sent Material issues request, and material issues server and issues the determining material to be issued of request according to material, and terminal device receives material Issue the material that server issues；In response to the selection operation to material, terminal device passes through the material in material displayed page The link for material down sending content of display location configuration issues server to material and sends and the associated material content of material Request is issued, material issues the content-data that server issues material according to the request of material down sending content, with existing other sides Formula is compared, and terminal device, which is utilized, is used for the link and be used for that material issues what the material display location of material displayed page configured The link of material down sending content issues server transmission material to material respectively and issues request and the request of material down sending content, energy Enough so that the website of terminal device or the page of client quickly and easily access material, to reduce the website of terminal device Or the publisher of client or the material of operator dock cost.

It may be noted that all parts/step described in the embodiment of the present application can be split as more according to the needs of implementation The part operation of two or more components/steps or components/steps can also be combined into new component/step by multi-part/step Suddenly, to realize the purpose of the embodiment of the present application.

Particularly, according to the embodiment of the present application, above with reference to the process of flow chart description, to may be implemented as computer soft Part program.For example, the embodiment of the present application includes a kind of computer program product comprising carry on a computer-readable medium Computer program, the computer program include the program code for executing method shown in multiple embodiments of the method above. In such embodiments, which can be downloaded and installed from network by communications portion, and/or from removable Medium is unloaded to be mounted.When the computer program is executed by central processing unit (CPU), the side shown in the embodiment of the present application is executed The above-mentioned function of being limited in method.It should be noted that computer-readable medium described herein can be computer-readable letter Number medium or computer readable storage medium either the two any combination.Computer readable storage medium for example may be used To be, but be not limited to, electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above group It closes.The more specific example of computer readable storage medium can include but is not limited to: have being electrically connected for one or more conducting wires It connects, portable computer diskette, hard disk, random access memory device (RAM), read-only memory device (ROM), erasable type may be programmed Read-only memory device (EPROM or flash memory), optical fiber, portable compact disc read-only memory device (CD-ROM), light storage device Part, magnetic memory apparatus part or above-mentioned any appropriate combination.In this application, computer readable storage medium can be It is any to include or the tangible medium of storage program, the program can be commanded execution system, device or device using or with It is used in combination.And in this application, computer-readable signal media may include in a base band or as carrier wave one Divide the data-signal propagated, wherein carrying computer-readable program code.The data-signal of this propagation can use more Kind form, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media It can also be any computer-readable medium other than computer readable storage medium, which can send, It propagates or transmits for by the use of instruction execution system, device or device or program in connection.Computer The program code for including on readable medium can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. or above-mentioned any appropriate combination.

The calculating of the operation for executing the application can be write with one or more programming languages or combinations thereof Machine program code, described program design language --- --- such as Java that includes object oriented program language, Smalltalk, C++, further include conventional procedural programming language --- --- such as " C " language or similar programming Language.Program code can be executed fully on the user computer, partly execute on the user computer, be only as one Vertical software package executes, part executes on the remote computer or completely in remote computer on the user computer for part Or it is executed on server.In situations involving remote computers, remote computer can pass through the net of any kind Network --- --- it is connected to subscriber computer including local area network (LAN) or wide area network (WAN) --- ---, or, it may be connected to it is outer Portion's computer (such as being connected using ISP by internet).

Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction Combination realize.

Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet Include acquiring unit, processing unit and test cell.Wherein, the title of these units is not constituted under certain conditions to the list The restriction of member itself, for example, acquiring unit is also described as " obtaining the business of target object to be tested according to test instruction The unit of test file ".

As on the other hand, present invention also provides a kind of computer readable storage mediums, are stored thereon with computer journey Sequence realizes the method as described in above-mentioned any embodiment when the program is executed by processor.

As on the other hand, present invention also provides a kind of computer-readable medium, which be can be Included in device described in above-described embodiment；It is also possible to individualism, and without in the supplying device.Above-mentioned calculating Machine readable medium carries one or more program, when said one or multiple programs are executed by the device, so that should Terminal device where device passes through the material exhibition in the material displayed page in response to the operation of access material displayed page The link issued for material for showing position configuration issues server transmission material to material and issues request, so that the material It issues server and the determining material to be issued of request is issued according to the material；It receives the material and issues the object that server issues Material；In response to the selection operation to the material, pass through being used for for the material display location configuration in the material displayed page The link of material down sending content issues server transmission to the material and requests with the associated material down sending content of the material, So that the material issues the content-data that server issues the material according to material down sending content request.

Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein Can technical characteristic replaced mutually and the technical solution that is formed.

Embodiment ten

Referring to Fig.1 0, a kind of structural schematic diagram of equipment/terminal/server according to the embodiment of the present application ten is shown, The application specific embodiment does not limit the specific implementation of equipment/terminal/server.

As shown in Figure 10, which may include: processor (processor) 1001, storage device 1002。

Wherein:

Processor 1001 can specifically execute in the interconnection method embodiment of above-mentioned material for executing program 1003 Correlation step.

Specifically, program 1003 may include program code, which includes computer operation instruction.

Processor 1001 may be central processor CPU or specific integrated circuit ASIC (Application Specific Integrated Circuit), or be arranged to implement the integrated electricity of one or more of the embodiment of the present application Road.The one or more processors that equipment/terminal/server includes can be same type of processor, such as one or more CPU；It is also possible to different types of processor, such as one or more CPU and one or more ASIC.

Storage device 1002 is configured to store one or more programs 1003.Storage device 1002 may include high-speed RAM Memory, it is also possible to further include nonvolatile memory (non-volatile memory), for example, at least a disk storage Device.

Program 1003 specifically can be used for so that processor 1001 executes following operation: receiving terminal apparatus passes through in material The link of the material display location configuration of displayed page issued for material, the material of transmission issue request；According to the object Material issues request, determines material to be issued, and the material to be issued is issued to the terminal device；Terminal is received to set The standby link for material down sending content by the material display location configuration in the material displayed page, transmission with institute State the associated material down sending content request of material；It is requested, is issued to the terminal device described according to the material down sending content The content-data of material.

In a kind of optional embodiment, program 1003 is also used to so that processor 1001 receives the terminal device hair The channel for establishing material docking channel sent establishes request；It is established and is requested according to the channel, under the terminal device Link that hair is issued in material and for the link of material down sending content.

In a kind of optional embodiment, program 1003 is also used to so that processor 1001 is issued according to the material Request when determining the material wait issue, issues the header information in request according to the material, determines the material displayed page Visitor material interest information；According to the material interest information of the visitor of the material displayed page, determine it is described to The material issued.

In a kind of optional embodiment, program 1003 is also used to so that processor 1001 is issued according to the material When determining the material wait issue, the mark of the visitor of the material displayed page in request is issued according to the material for request Know information, counts the material that the visitor of the material displayed page selects within a preset period of time；It is shown according to the material The material that the visitor of the page selects within a preset period of time determines the material interest letter of the visitor of the material displayed page Breath；According to the material interest information of the visitor of the material displayed page, the material to be issued is determined.

In a kind of optional embodiment, program 1003 is also used to so that processor 1001 is by the object to be issued When material is sent to the terminal device, the chained address of the material to be issued is sent to the terminal device, so that institute It states terminal device and the material is requested to content distributing network according to the chained address of the material.

In a kind of optional embodiment, program 1003 is also used to so that processor 1001 is in the content for working as the material When data include the downloading page of client, the type information of the client of downloading is acquired, and the type of the client is believed The identification information associated storage of breath and the visitor of the material displayed page.

In a kind of optional embodiment, program 1003 is also used to so that processor 1001 receives the terminal device hair The active information for the completion client activation sent, and by the active information of the client and the material displayed page The identification information associated storage of visitor.

The specific implementation of each step may refer to the corresponding step in the interconnection method embodiment of above-mentioned material in program 1003 Corresponding description in rapid and unit, this will not be repeated here.It is apparent to those skilled in the art that for the side of description Just and succinctly, the specific work process of the equipment and module of foregoing description, can be with reference to corresponding in preceding method embodiment Journey description, details are not described herein.

Equipment/terminal/server through this embodiment, material issue server receiving terminal equipment and pass through in material exhibition Show the link of the material display location configuration of the page issued for material, the material of transmission issues request, and according to the object Material issues request, determines material to be issued, and the material to be issued is issued to the terminal device；Material issues clothes Be engaged in device receiving terminal apparatus by material display location configuration in the material displayed page for material down sending content Link, transmission is requested with the associated material down sending content of the material, and is requested according to the material down sending content, to described Terminal device issues the content-data of the material, and compared with existing other way, material issues server and set according to terminal The material that preparation is sent issues request and determines material to be issued, and is requested according to the material down sending content that terminal device is sent to end End equipment issues the content-data of material, can not only update material and material content in real time, but also can control material With the displaying of material content.

As on the other hand, present invention also provides a kind of computer-readable medium, which be can be Included in device described in above-described embodiment；It is also possible to individualism, and without in the supplying device.Above-mentioned calculating Machine readable medium carries one or more program, when said one or multiple programs are executed by the device, so that should Material where device issues server receiving terminal equipment and passes through the use of the material display location configuration in material displayed page In the link that material issues, the material of transmission issues request；Request is issued according to the material, determines material to be issued, and The material to be issued is issued to the terminal device；Receiving terminal apparatus passes through the material in the material displayed page The link for material down sending content of display location configuration, transmission are requested with the associated material down sending content of the material； It is requested according to the material down sending content, the content-data of the material is issued to the terminal device.

Claims

1. a kind of interconnection method of material, which is characterized in that the described method includes:

In response to accessing the operation of material displayed page, pass through the use of the material display location configuration in the material displayed page In the link that material issues, issue server to material and send material and issue request so that the material issue server according to The material issues request and determines material to be issued；

It receives the material and issues the material that server issues；

In response to the selection operation to the material, pass through being used for for the material display location configuration in the material displayed page The link of material down sending content issues server transmission to the material and requests with the associated material down sending content of the material, So that the material issues the content-data that server issues the material according to material down sending content request.

2. the method according to claim 1, wherein the method also includes:

It is issued from the material and obtains the link issued for material in server and for the link of material down sending content；

Link that material issues is used for and the link for being used for material down sending content to be configured at the material and shows page for described The material display location in face.

3. the method according to claim 1, wherein the reception material issues the object that server issues Material, comprising:

Receive the chained address that the material issues the material that server issues；

Based on the chained address of the material, the material is requested to content distributing network.

4. the method according to claim 1, wherein the method also includes:

The material is shown in the material display location of the material displayed page.

5. method described in any one of -4 claims according to claim 1, which is characterized in that the material includes following At least one of:

Image for advertising display, the sequence of frames of video for advertising display, the text information for advertising display.

6. a kind of interconnection method of material, which is characterized in that the described method includes:

Receiving terminal apparatus is sent by the link of the material display location configuration in material displayed page issued for material Material issue request；

Request is issued according to the material, determines material to be issued, and the material to be issued is issued to the terminal Equipment；

Receiving terminal apparatus is by material display location configuration in the material displayed page for material down sending content Link, transmission are requested with the associated material down sending content of the material；

It is requested according to the material down sending content, the content-data of the material is issued to the terminal device.

7. according to the method described in claim 6, it is characterized in that, the method also includes:

It receives the channel for establishing material docking channel that the terminal device is sent and establishes request；

It is established and is requested according to the channel, issue the link issued for material to the terminal device and for holding in material The link of hair.

8. according to the method described in claim 6, determination is wait issue it is characterized in that, described issue request according to the material Material, comprising:

The header information in request is issued according to the material, determines the material interest letter of the visitor of the material displayed page Breath；

According to the material interest information of the visitor of the material displayed page, the material to be issued is determined.

9. according to the method described in claim 6, determination is wait issue it is characterized in that, described issue request according to the material Material, comprising:

The identification information that the visitor of the material displayed page in request is issued according to the material, counts the material exhibition Show the material that the visitor of the page selects within a preset period of time；

According to the material that the visitor of the material displayed page selects within a preset period of time, the material displayed page is determined Visitor material interest information；

10. according to the method described in claim 6, it is characterized in that, described be sent to the end for the material to be issued End equipment, comprising:

The chained address of the material to be issued is sent to the terminal device, so that the terminal device is according to the object The material is requested to content distributing network in the chained address of material.

11. according to the method described in claim 6, it is characterized in that, the content-data when the material includes under client When carrying the page, the method also includes:

The type information of the client of downloading is acquired, and by the visit of the type information of the client and the material displayed page The identification information associated storage for the person of asking.

12. according to the method for claim 11, which is characterized in that the method also includes:

The active information for the completion client activation that the terminal device is sent is received, and the activation of the client is believed The identification information associated storage of breath and the visitor of the material displayed page.

13. according to method described in any one of claim 6-12 claim, which is characterized in that the material include with It is at least one of lower:

14. a kind of docking facilities of material, which is characterized in that described device includes:

First sending module is configured to respond to the operation of access material displayed page, by the material displayed page The configuration of material display location the link issued for material, issue server to material and send material and issue request so that The material issues server and issues the determining material to be issued of request according to the material；

First receiving module, is configured as receiving the material and issues the material that server issues；

Second sending module is configured to respond to the selection operation to the material, by the material displayed page The link for material down sending content of material display location configuration issues server to the material and sends and material pass The material down sending content of connection is requested, so that the material, which issues server, issues the object according to material down sending content request The content-data of material.

15. device according to claim 14, which is characterized in that described device further include:

Module is obtained, is configured as issuing the link and be used in material for obtaining in server and being used for that material to issue from the material Hold the link of hair；

Configuration module is configured as being used for the link and the link configuration for being used for material down sending content that material issues for described In the material display location of the material displayed page.

16. device according to claim 14, which is characterized in that first receiving module, comprising:

Second receiving module is configured as receiving the chained address that the material issues the material that server issues；

Request module is configured as the chained address based on the material, requests the material to content distributing network.

17. device according to claim 14, which is characterized in that described device further include:

Display module is configured as showing the material in the material display location of the material displayed page.

18. device described in any one of 4-17 claim according to claim 1, which is characterized in that the material includes At least one of below:

19. a kind of docking facilities of material, which is characterized in that described device includes:

Third receiving module is configured as receiving terminal apparatus and passes through the use of the material display location configuration in material displayed page In the link that material issues, the material of transmission issues request；

First determining module is configured as issuing request according to the material, determines material to be issued, and by described wait issue Material be issued to the terminal device；

4th receiving module is configured as receiving terminal apparatus and passes through the material display location configuration in the material displayed page The link for material down sending content, transmission requests with the associated material down sending content of the material；

Third sending module is configured as being requested according to the material down sending content, issues the material to the terminal device Content-data.

20. device according to claim 19, which is characterized in that described device further include:

5th receiving module is configured as receiving the channel foundation for docking channel for establishing material that the terminal device is sent Request；

4th sending module is configured as being established according to the channel and request, issues to the terminal device and issue for material Link and link for material down sending content.

21. device according to claim 19, which is characterized in that first determining module, comprising:

Second determining module is configured as issuing the header information in request according to the material, determines that the material shows page The material interest information of the visitor in face；

Third determining module, is configured as the material interest information of the visitor according to the material displayed page, determine described in Material to be issued.

22. device according to claim 19, which is characterized in that first determining module, comprising:

Statistical module is configured as issuing the mark letter of the visitor of the material displayed page in request according to the material Breath, counts the material that the visitor of the material displayed page selects within a preset period of time；

4th determining module is configured as the object selected within a preset period of time according to the visitor of the material displayed page Material, determines the material interest information of the visitor of the material displayed page；

5th determining module, is configured as the material interest information of the visitor according to the material displayed page, determine described in Material to be issued.

23. device according to claim 19, which is characterized in that first determining module, comprising:

5th sending module is configured as the chained address of the material to be issued being sent to the terminal device, so that The terminal device requests the material to content distributing network according to the chained address of the material.

24. device according to claim 19, which is characterized in that when the content-data of the material includes under client When carrying the page, described device further include:

Acquisition module is configured as the type information of the client of acquisition downloading, and by the type information of the client and institute State the identification information associated storage of the visitor of material displayed page.

25. device according to claim 24, which is characterized in that described device further include:

6th receiving module is configured as receiving the active information for the completion client activation that the terminal device is sent, And by the identification information associated storage of the active information of the client and the visitor of the material displayed page.

26. device described in any one of 9-25 claim according to claim 1, which is characterized in that the material includes At least one of below:

27. a kind of equipment/terminal/server, comprising:

One or more processors；

Storage device is configured to store one or more programs；

When one or more of programs are executed by one or more of processors, so that one or more of processors are real The now interconnection method of the material as described in any one of claim 1-5 claim.

28. a kind of computer readable storage medium, is stored thereon with computer program, realized such as when which is executed by processor The interconnection method of material described in any one of claim 1-5 claim.

29. a kind of equipment/terminal/server, comprising:

One or more processors；

Storage device is configured to store one or more programs；

When one or more of programs are executed by one or more of processors, so that one or more of processors are real The now interconnection method of the material as described in any one of claim 6-13 claim.

30. a kind of computer readable storage medium, is stored thereon with computer program, realized such as when which is executed by processor The interconnection method of material described in any one of claim 6-13 claim.