CN106530012A - Advertisement material data processing method and apparatus - Google Patents
Advertisement material data processing method and apparatus Download PDFInfo
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- CN106530012A CN106530012A CN201611035078.2A CN201611035078A CN106530012A CN 106530012 A CN106530012 A CN 106530012A CN 201611035078 A CN201611035078 A CN 201611035078A CN 106530012 A CN106530012 A CN 106530012A
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Abstract
The embodiment of the invention discloses an advertisement material data processing method and apparatus. The method includes the steps of an application store server receiving a first request sent by a first client through an application store, and determining user behavior information in the first request, sending the user behavior information in the first request to an advertisement material server of a target application APP to allow the advertisement material server of the target APP to obtain corresponding advertisement material data and return the advertisement material data to the store server, and receiving the advertisement material data corresponding to the user behavior information returned by the advertisement material server of the target APP, so as to display the advertisement contents corresponding to the advertisement material data in the result page of the first request. In this way, the clicking rate of accurate APP download advertisement and download rate of APPs displayed in the advertisement can be increased, so that promotion rate of content platform APP with poor vertical properties can be improved.
Description
Technical field
The application is related to Internet technical field, more particularly to advertisement material data processing method and device.
Background technology
In recent years, the application program (APP, Application) with the development of mobile Internet, used in mobile terminal
Website is progressively instead of, and has become the internet appliance that netizen relies on the most, its market scale is more than trillion.Fierce city
Field competition causes various types of APP obtaining new customer-side, does not stint and puts into great number budget, the market of APP download series advertisements
Also develop therewith.
APP downloads series advertisements, mainly includes according to Type division：Show that class APP downloads ad and accurate class APP are downloaded wide
Accuse.Wherein, accurate class APP downloads ad, is mainly included in using the advertisement shown after search operation in shop
(can referred to as " search advertisements "), and show the related APP's that the location advertising of page represents in the APP message details using shop
Recommended advertisements (can referred to as " recommended advertisements ").
Wherein, in the search advertisements, the APP advertiser for having popularization demand needs to buy specific search keyword.
Such as, football information class APP " understanding ball Supreme Being ", if it is desired to more downloads are obtained in using shop, then need purchase " foot
Ball information " this keyword, when user searches for " football information ", using shop can compare it is all have purchased " football information " this
The APP advertiser of individual keyword, if estimating, download probability is higher and bid is suitable, Search Results will show " understanding ball Supreme Being "
Advertisement, otherwise, only when user's actively search " understanding ball Supreme Being ", " understanding ball Supreme Being " could be shown.
In the recommended advertisements, the APP advertiser for having popularization demand then needs to buy the related APP message details pages
In recommended location.Such as, friend-making class APP " with city about ", if it is desired to obtaining more downloads using shop, then can purchase
The recommended location of the message details page of the APP (such as " footpath between fields footpath between fields ") of same type is bought, so when user enters the application on " footpath between fields footpath between fields "
During the message details page, it is possible to see the recommended advertisements in " with city about ".
At present, the market competition of content platform class APP is very fierce, mainly may include that Comprehensive Data platform and pure video are flat
Platform, by taking content platform class APP " today's tops " as an example, comprising substantial amounts of (such as, sufficient with football related content in " today's tops "
Ball related news, excellent goal video, match depth tactical analysis etc.), the advertiser of " today's tops " in order to promote the APP,
Can then buy using " football information " this keyword in shop, when user is when " football information " is searched for, take using shop
Business device can then get the universal advertising material data of " today's tops " (such as including the logo and universal advertising of " today's tops "
Official documents and correspondence, such as " 5.8 hundred million users all in information APP for using, what you were concerned about, it is only top news！") etc., then can be using shop
Show the universal advertising of " today's tops " in search result list page, that is to say, that the content of displaying is comprising general wide with above-mentioned
Accuse the logo and universal advertising official documents and correspondence of material corresponding " today's tops ".
But, in the case, for the user of " today's tops " is not quite understood, its first reaction be, this
" today's tops " and football in advertisement be not as having any relation, so that user will not think that this advertisement is checked in click, with
This, the clicking rate of the advertisement can be very low, and then can affect the download rate of the APP (" today's tops ") in the advertisement, can finally lead
Cause system no longer shows because ad click rate is low, or, the advertiser of today's tops is abandoned because its APP download rate is low
Purchase " football information " this keyword.That is, existing for the advertisement material process side of accurate class APP downloads ad
Case, and it is unfavorable for the popularization of not strong content platform class APP of vertical attribute.
The content of the invention
This application provides advertisement material data processing method and device, can improve the click of accurate class APP downloads ad
Rate, and the download rate of the shown APP of advertisement can be improved, and then lift pushing away for content platform class APP not strong for vertical attribute
Wide rate.
This application provides following scheme：
A kind of advertisement material data processing method, including：
The first request sent by the first client using shop is received using shop server, and determines that first please
User behavior information in asking；
User behavior information during first is asked is sent to the advertisement material server of destination application APP, so as to
The advertisement material server of target APP is according to the corresponding advertisement material data of the user behavior acquisition of information and returns and applies business
Shop server；
The advertisement material data corresponding with user behavior information that the advertisement material server of target APP is returned is received, with
Show ad content corresponding with the advertisement material data in the results page of the first request of response.
Preferably, after the first request of the first client transmission received using shop server by applying shop,
Also include：Determine the device identification of the first client；
Methods described, also includes：
The device identification of first client is sent to into the advertisement material server of target APP, so as to target APP
Advertisement material server it is determined that after corresponding relation between device identification and advertisement material data, by the equipment of the first client
Mark and corresponding advertisement material data is activation to target APP content server.
Preferably, the ad content includes the relevant information of target APP,
Methods described, also includes：
There is provided in the results page of the first request of the response for performing the second client operation for downloading target APP
The first option of operation, so as to the first client by the first option of operation receive user download the second client finger
Order, and the request for downloading the second client is committed to and applies shop server；
Receive the request for downloading the second client, there is provided for performing the second operation choosing for installing the second client operation
, so that the first client is by the instruction of the second option of operation receive user the second client of installation, and complete the
After the installation of two clients, content acquisition request is carried out to the content server of target APP by the second client.
Preferably, first request for search keyword request or check the request of arbitrary APP detail informations；
Determine the user behavior information in the first request, including：Determine the key word information of user input or determine current
Residing APP page infos.
Preferably, also include：The first mapping table that keyword is prestored with the APP for buying the keyword；
It is determined that after the key word information of user input, also including：
The APP of the keyword was bought according to the inquiry of the first mapping table, and using the APP for inquiring as target
APP。
Preferably, also include：The APP for prestoring each APP and buying recommended location in the APP detail information pages
The second mapping table；
It is determined that after the APP page infos that are presently in, also including：
Second of recommended location in current AAP detail information pages was bought according to the inquiry of the second mapping table
APP, and using the 2nd APP for inquiring as target APP.
A kind of advertisement material data processing method, including：
The advertisement material server of target APP receives the user behavior letter in the first request sent using shop server
Breath, wherein, first request is to be received by the first client using shop using shop server；
According to the corresponding advertisement material data of the user behavior acquisition of information and return and apply shop server, so as to should
With shop server according to advertisement material data corresponding with user behavior information is received, in the result of the first request of response
Show ad content corresponding with the advertisement material data in the page.
Preferably, also include：The advertisement material server of target APP receives the first client sent using shop server
The device identification at end；
After according to the corresponding advertisement material data of the user behavior acquisition of information, also include：
Determine the corresponding relation between device identification and advertisement material data；
By the device identification of the first client and corresponding advertisement material data is activation to target APP content service
Device, so that the content server for working as target APP receives the content acquisition request sent by the second client of target APP
When, corresponding advertisement material data is obtained according to device identification and advertising display is carried out.
Preferably, the user behavior information includes the key word information of user input,
According to the corresponding advertisement material data of the user behavior acquisition of information, including：
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
Preferably, also include：The mode for being in advance based on string matching generates the first mapping of keyword and content tab
Set,
Determine the corresponding content tab of keyword, including：
The corresponding content tab of keyword is determined according to first mapping set.
Preferably, the user behavior information includes the APP page infos being presently in,
According to the corresponding advertisement material data of the user behavior acquisition of information, including：
It is determined that the corresponding content tab of APP page infos being presently in；
The ad content related to the APP page infos being presently in is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
Preferably, also include：The mode for being in advance based on data mining generates second mapping set of APP and content tab,
It is determined that the corresponding content tab of APP page infos being presently in, including：
The corresponding content tabs of APP in current page are determined according to second mapping set.
A kind of advertisement material data processing method, including：
The content server of target APP receives the equipment of the first client that the advertisement material server of target APP sends
Mark and advertisement material data, and the corresponding relation of recording equipment mark and advertisement material data；
The content acquisition request sent by the second client of target APP is received, the equipment mark of the second client is determined
Knowledge and the corresponding advertisement material data of device identification of the second client；
Obtain the corresponding content of the advertisement material data and show.
Preferably, also include：
Determine the corresponding content tab of advertisement material data；
Obtain the content related to content tab and be shown.
A kind of advertisement material data processing equipment, in being arranged at using shop server,
Including：
First determining unit, for receiving the first request sent by the first client using shop, and determines the
User behavior information in one request；
First transmitting element, is sent to the wide of destination application APP for the user behavior information during first is asked
Material services device is accused, so that the advertisement material server of target APP is according to the corresponding advertising thing of the user behavior acquisition of information
Expect data and return to apply shop server；
Display unit is received, it is corresponding to user behavior information that the advertisement material server for receiving target APP is returned
Advertisement material data, with response first request results page in show in advertisement corresponding with the advertisement material data
Hold.
A kind of advertisement material data processing equipment, is arranged in the advertisement material server of target APP, including：
First receiving unit, for receiving the user behavior information in the first request sent using shop server, its
In, first request is to be received by the first client using shop using shop server；
Acquiring unit, for according to the corresponding advertisement material data of the user behavior acquisition of information and returning and applying shop
Server, is responding according to advertisement material data corresponding with user behavior information is received so as to using shop server
Show ad content corresponding with the advertisement material data in the results page of the first request.
A kind of advertisement material data processing equipment, is arranged in the content server of target APP, including：
3rd receiving unit, the equipment mark of the first client that the advertisement material server for receiving target APP sends
Know and advertisement material data, and the corresponding relation of recording equipment mark and advertisement material data；
3rd determining unit, for receiving the content acquisition request sent by the second client of target APP, determines the
The device identification of two clients and the corresponding advertisement material data of the device identification of the second client；
First display unit, for obtaining the corresponding content of the advertisement material data and showing.
According to the specific embodiment that the application is provided, this application discloses following technique effect：
The embodiment of the present application provides a kind of advertisement material data processing method and device, can be applicable to apply store service
Device, the advertisement material server of target APP and the content server of target APP, wherein, using shop server, can receive logical
Cross the user behavior information in the first request is asked and determine using first client in shop sends first, and by the use
Family behavioural information is sent to the advertisement material server of target APP, then receives the advertisement material server return of target APP
Advertisement material data corresponding with user behavior information, to show and the advertising thing in the results page of the first request of response
The corresponding ad content of material data；Accordingly, the advertisement material server of target APP, then can receive and send out using shop server
The user behavior information sent, obtains corresponding advertisement material data and returns and apply shop server；The content of target APP
Server, then can receive device identification and the advertisement material number of the first client of the advertisement material server transmission of target APP
According to the corresponding relation of simultaneously recording equipment mark and advertisement material data, and the second client transmission by target APP can be received
Content acquisition request, it is then determined that the device identification of the second client and the corresponding advertising thing of the device identification of the second client
Material data, and obtain the corresponding content of the advertisement material data and show.That is, there is provided a kind of dynamic advertising thing
Material data processing method, on the one hand, according to the corresponding advertisement material data of user behavior acquisition of information, and institute can be shown to user
State the corresponding ad content of advertisement material data；On the other hand, can user download target APP after and use the target APP when,
Recommend content corresponding with advertisement material to user.With this, on the one hand, the clicking rate of accurate class APP downloads ad can be improved, and
Can improve the download rate of the shown APP of advertisement, and then be lifted for content platform class APP (especially not strong interior of vertical attribute
Hold platform class APP) popularization rate；On the other hand, the Consumer's Experience of the new user downloaded and using APP can be lifted；Another further aspect,
May also be advantageous for carrying out flow realization using shop, to improve system income.
Certainly, the arbitrary product for implementing the application is it is not absolutely required to while reaching all the above advantage.
Description of the drawings
In order to be illustrated more clearly that the embodiment of the present application or technical scheme of the prior art, below will be to institute in embodiment
The accompanying drawing that needs are used is briefly described, it should be apparent that, drawings in the following description are only some enforcements of the application
Example, for those of ordinary skill in the art, on the premise of not paying creative work, can be being obtained according to these accompanying drawings
Obtain other accompanying drawings.
Fig. 1 is the flow chart of the first method that the embodiment of the present application is provided；
Fig. 2 is the schematic diagram of a scenario of the first method that the embodiment of the present application is provided；
Fig. 3 is the schematic diagram of a scenario of the first method that the embodiment of the present application is provided；
Fig. 4 is the schematic diagram of a scenario of the first method that the embodiment of the present application is provided；
Fig. 5 is the schematic diagram of a scenario of the first method that the embodiment of the present application is provided；
Fig. 6 is the flow chart of the second method that the embodiment of the present application is provided；
Fig. 7 is the flow chart of the third method that the embodiment of the present application is provided；
Fig. 8 is the schematic diagram of the first device that the embodiment of the present application is provided；
Fig. 9 is the schematic diagram of the second device that the embodiment of the present application is provided；
Figure 10 is the schematic diagram of the 3rd device that the embodiment of the present application is provided.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only some embodiments of the present application, rather than the embodiment of whole.It is based on
Embodiment in the application, the every other embodiment obtained by those of ordinary skill in the art belong to the application protection
Scope.
Firstly the need of explanation, in the embodiment of the present application, the entity being related to mainly includes：Using store service
Device, the advertisement material server advertisement material server of target APP for determining (in the present embodiment, can be) of APP, APP
Content server (content server of target APP that in the present embodiment, can be to determine).In the embodiment of the present application, each reality
It is separate and cooperate between body, below concrete implementation mode is described in detail.
Embodiment one
Referring to Fig. 1, the embodiment one is first from the angle using shop server, there is provided at a kind of advertisement material data
Reason method, comprises the steps：
S101, is received the first request sent by the first client using shop, and is determined using shop server
User behavior information in first request.
In actual applications, user can be by under the client (in the present embodiment, can be the first client) using shop
It is downloaded on its terminal device, to send request, such as inquiry application to using shop server by the first client
(APP) request, the request for checking arbitrary APP detail informations, download request of APP, etc..
In the present embodiment, user can submit to first to instruct to the first client, and the first client receives the first instruction
Afterwards, then the first instruction corresponding first request can be sent to applying shop server, when receiving institute using shop server
After stating the first request, the user behavior information in the first request can be determined.
When implementing, first request can be the request of search keyword, or check arbitrary APP detail informations
Request.
In request of described first request for search keyword, the user behavior information in the request of the determination first,
It can be then the key word information for determining user input.
When the described first request is to check the request of arbitrary APP detail informations, the user in the request of the determination first
Behavioural information, then the APP page infos that can be presently in for determination.
S102, the user behavior information during first is asked are sent to the advertisement material server of destination application APP.
In this step, the process comprising determination target APP.
When implementing, the first mapping table that keyword can be prestored with the APP for buying the keyword,
And/or, each APP and the second mapping table for buying the APP of recommended location in the APP detail information pages.
Based on this, in the case of request of described first request for search keyword, it is determined that the key of user input
The APP of the keyword after word information, can be also bought according to the inquiry of the first mapping table, and the APP for inquiring was made
For target APP.
Or, in the case of being to check the request of arbitrary APP detail informations in the described first request, it is determined that being presently in
APP page infos after, can also according to the second mapping table inquiry buy in current AAP detail information pages
2nd APP of recommended location, and using the 2nd APP for inquiring as target APP.
The advertisement material server of target APP can receive the user behavior information sent using shop server, and
Can be according to the corresponding advertisement material data of the user behavior acquisition of information.
When implementing, according to the process of the corresponding advertisement material data of the user behavior acquisition of information, can be divided into
Following two situations.
In the case of one kind, the user behavior information is the key word information of user input, then can first determine keyword pair
The content tab answered, obtains corresponding with keyword ad content further according to the content tab for determining, then according to preset wide
Accuse material template and advertisement material data is extracted from the ad content.
When implementing, the corresponding content tab of keyword can be determined by preset keyword Understanding Module, be led to
In the case of often, the keyword for search is fixed, therefore can preset the mapping ruler of keyword and content tab simultaneously
It is stored in keyword Understanding Module, " football information " is mapped as into " football " such as.Due in APP advertisement material servers
Content all can by specific machine mould or it is artificial stamp content tab, therefore, easily can be looked for by content tab
To corresponding content.
In the case of commercially available keyword is large numbers of, can be very big by the workload for manually being labelled, meeting
Substantial amounts of manpower is consumed, we can be in advance based on the mode of string matching, such as by the character string of keyword and content mark
Mode that character string is matched etc. is signed, generating keyword (such as can be comprising tens of thousands of with the first mapping set of content tab
Keyword), the corresponding content tab of keyword is determined with according to first mapping set, then, can also be according to actual need
Will, further manual confirmation etc. is carried out by operation personnel, with this, manpower can be effectively saved, and be improved the efficiency for labelling.
In the case of another kind, the user behavior information is the APP page infos being presently in, then can first determine current institute
The corresponding content tab of APP page infos at place, obtains and the APP page infos being presently in further according to the content tab for determining
Related ad content, then extracts advertisement material data according to preset advertisement material template from the ad content.
When implementing, can determine by preset content tab mapping block that APP is corresponding interior in current page
Hold label, it is generally the case that the recommended location in commercially available APP details pages be it is fixed, therefore can preset APP with
The mapping ruler of content tab is simultaneously stored in content tab mapping block, and APP " understanding ball Supreme Being " is mapped as " football " such as.By
In, the content in the advertisement material server of APP all can by specific machine mould or it is artificial stamp content tab, therefore,
Corresponding content can be easily found by content tab.
In the case of the recommended location in commercially available APP details pages is large numbers of, by what is manually labelled
Workload can be very big, can consume substantial amounts of manpower, and we can be in advance based on the mode of data mining, than such as by being used for
The interface of user traffic data is collected, the reading data of the user of installation targets APP clients are collected, then will be read
Data stamp content tab, are counted with this and install the modes such as the favorite content type of the user, with generate APP with it is interior
Hold the second mapping set of label, the corresponding contents of APP in current page then can be determined according to second mapping set
Label, additionally, also further manual confirmation etc. can be carried out by operation personnel according to actual needs, with this, can effectively save people
Power, and improve the efficiency for labelling.
In actual applications, advertisement material template can be pre-set and is stored in the advertisement material server of APP, according to
It is actually needed, advertisement material template may be configured as different forms, in the present embodiment, advertisement material template can such as be：
<Title, slogan, image, tag, content id>
Wherein, title is the title for choosing content, and slogan is Advertising Copy corresponding with content tab, such as, for
Content tab " football ", slogan can be " most full football information, be all in today's tops ", and image is the surface plot of advertisement, such as
Can be the surface plot of certain goal Video Roundup, tag is the corresponding content tab of material, i.e. " football ", and content id are should
ID of the goal Video Roundup in content data base.
After the corresponding advertisement material data of the user behavior information is got, then return it into and apply store service
Device.
S103, receives the advertisement material number corresponding with user behavior information that the advertisement material server of target APP is returned
According to show ad content corresponding with the advertisement material data in the results page of the first request of response.
The advertisement material data that the advertisement material server that target APP can be received using shop server is returned, and
Ad content corresponding with the advertisement material data can be showed in the result of page searching or current page using shop
The recommended location of the detail information page of middle APP.
When implementing, the relevant information of target APP in the ad content, is may include, it is according to actual needs, described
Relevant information such as may include the title of target APP, identify (LOGO), recommends rank etc..
Based on this, in the results page of the first request of the response can provide for performing and download the second of target APP
First option of operation (button of such as, entitled " download ") of client operation, so that the first client is grasped by described first
Make the instruction that option receive user downloads the second client, and the request for downloading the second client is committed to and applies store service
Device.
Then, can be after the request for downloading the second client be received, there is provided the second client operation is installed for performing
Second option of operation (button of such as, entitled " installation "), uses so that the first client is received by second option of operation
The instruction of the second client is installed at family, and after the installation for completing the second client, by the second client into target APP
Holding server carries out content acquisition request.
That is, thrown in by the dynamic to advertisement material data, it is such as, when user searches for " football information ", " modern
The universal advertising material of day top news " can be changed into the official documents and correspondence related to football and picture, as user's search " military affairs ", " today head
The universal advertising material of bar " can be changed into and military related official documents and correspondence and picture, then user just downloads the probability of " today's tops "
Can improve a lot, and then " today's tops " can be made polytype keyword to be made a big purchase in using shop in large quantities (as long as this pass
The related content of keyword is relatively abundanter on platform, can buy).So, can obtain for content platform class APP
More download rate and more new users are obtained, more incomes can be increased for using shop.
In the present embodiment, please in first that the first client transmission by applying shop is received using shop server
After asking, the device identification (device id) of equipment residing for the first client can be also further determined that, and can be by first client
Device identification be sent to the advertisement material server of target APP.
The advertisement material server of target APP, can receive the equipment mark of the first client sent using shop server
Know, and can after according to the corresponding advertisement material data of the user behavior acquisition of information, further determine that device identification with
Corresponding relation between advertisement material data, then by the device identification of the first client and corresponding advertisement material data
It is sent to the content server of target APP.
The content server of target APP, the first client sent in the advertisement material server for receiving target APP
After device identification and advertisement material data, device identification can be recorded with the corresponding relation of advertisement material data and (such as may be used
Recorded by the 3rd mapping table comprising device identification with the corresponding relation of advertisement material data).
After user's download installs the second client of target APP, can obtain to the second client transmission content and instruct
(such as opening page of the second client etc.), after the second client receives content obtaining instruction, then can be by corresponding content
Obtain the content server that request is sent to target APP.
The content server of target APP can first determine setting for the second client after the content acquisition request is received
Standby mark, then can be according to the advertisement material data corresponding to the 3rd mapping table determines the device identification of the second client.
According to the advertisement material data, content corresponding with the advertisement material data can be got and be shown,
Such as can be as the first-selected content recommended, so that user is in the first client by the content that the second client is seen first
Shown in content corresponding to advertisement, to ensure Consumer's Experience.
Next, can also further determine that the corresponding content tab of advertisement material data.
Such as, can by preset model automatically, or carried out by the artificial content tab to advertisement material data
It is determined that, then can obtain the content related to content tab and be shown, so as to user by the second client on seeing
After stating the content of first-selected recommendation, the content for looking next at is the content related to advertisement shown in the first client,
To be further ensured that Consumer's Experience.
The scheme in the present embodiment can be illustrated by specific example below.
Example one：
Assume that information recommends platform APP A various types of keywords being have purchased using shop B, including " football
Information ".
Referring to shown in Fig. 2, when user is searched to sending using the server of shop B by the first client using shop B
When rope is asked, that is to say, that " football information " is input in the searched page 21 using shop B and is scanned for, using shop
Server can first determine the keyword " football information " of the user behavior information in the searching request, i.e. user input.
Then, the APP of " football information " can be bought by the inquiry of above-mentioned first mapping table, if wrapping in Query Result
A containing APP, then the user behavior information " football information " in the searching request can be sent to the advertisement material services of APP A
Device.
Additionally, the first device id of equipment residing for the first client can be also further determined that, and can be by first equipment
ID is also sent to the advertisement material server of APP A.
After the advertisement material server of APP A receives user behavior information " football information ", the first device id, can lead to
Cross preset keyword Understanding Module and determine keyword " football information " corresponding content tab, such as, it is determined that content tab
For " football ", the hot content of correlation then then can be found according to " football ".
The advertisement material server of APP A is (such as, entitled in the hot content for finding correlation《UEFA Champions League group round robin top ten
Goal video》Video Roundup) after, the extraction of advertisement material data can be carried out according to above-mentioned advertisement material template.
Next, referring to Fig. 3, on the one hand, the advertisement material data being drawn into can be returned to applying shop server,
To show that in the result of page searching 31 using shop the ad content with advertisement material data to (wherein may include APP
Relevant information of A etc.)；On the other hand, can by the first device id and advertisement material data is activation to APP A content server.
The content server of APP A, can be to device id and advertisement after the first device id and advertisement material data is received
The corresponding relation of material data is recorded (ratio is recorded such as by the 3rd mapping table).
If user is interested in the APP A in the advertisement that represents, download APP A are sent by the first option of operation 32
Client (the second client) instruction to complete the installation of APP A, when user opens the second client, then correspond to
The content server of APP A sends content acquisition request, and the content server of APP A can be found according to the 3rd mapping table
The corresponding advertisement material data of device id of the second client place equipment, according to the corresponding content of advertisement material data acquisition
(i.e.《UEFA Champions League group round robin top ten's goal video》) and which can be recommended user first, then, can also further determine that advertising thing
The material corresponding content tab (i.e. " football ") of data, and can obtain with " football " related content that (such as, content tab is " football "
Other hot contents) also recommend user.
Example two：
Assume that information recommends platform APP A to wish the recommendation in the APP A detail information pages is have purchased in using shop B
Position.
Referring to Fig. 4, when user is checked and appointed to sending using the server of shop B by the first client using shop B
During the request of one APP detail informations, such as, recommending certain APP to be illustrated in the page 41 using shop APP, such as " understanding ball Supreme Being ",
When user wants to check the detail information of " understanding ball Supreme Being ", can first determine that this is checked in detail information request using shop server
User behavior information, i.e., the page info for " understanding ball Supreme Being ".
Then, recommended location in " understanding ball Supreme Being " detail information page can be bought by the inquiry of above-mentioned second mapping table
APP, if in Query Result include APP A, the page info of " understanding ball Supreme Being " can be sent to the material services device of APP A.
Additionally, the first device id of equipment residing for the first client can be also further determined that, and can be by first equipment
ID is also sent to the advertisement material server of APP A.
After the advertisement material server of APP A receives the page info of " understanding ball Supreme Being ", the first device id, can be by pre-
The content tab mapping block put determines " understanding ball Supreme Being " corresponding content tab, such as, it is determined that content tab be " football ", so
The hot content of correlation can be found afterwards according to " football " then.
The advertisement material server of APP A is (such as, entitled in the hot content for finding correlation《UEFA Champions League group round robin top ten
Goal video》Video Roundup) after, the extraction of advertisement material data can be carried out according to above-mentioned advertisement material template.
Next, referring to Fig. 5, on the one hand, the advertisement material data being drawn into can be returned to applying shop server,
Ad content (its corresponding with advertisement material data is shown with the recommended location 52 in the detail information page 51 of " understanding ball Supreme Being "
In may include relevant information of APP A etc.)；On the other hand, can be by the first device id and advertisement material data is activation to APP A's
Content server.
The content server of APP A, can be to device id and advertisement after the first device id and advertisement material data is received
The corresponding relation of material data is recorded (ratio is recorded such as by the 3rd mapping table).
If user is interested in the APP A in the advertisement that represents, by the first option of operation (" download " button) 53
Client (being such as the second client) instruction for downloading APP A is sent to complete the installation of APP A, to open second objective as user
During the end of family, then correspond to send content acquisition request to the content server of APP A, the content server of APP A can be according to
Three mapping tables, find the corresponding advertisement material data of device id of the second client place equipment, according to the advertisement material
The corresponding content of data acquisition is (i.e.《UEFA Champions League group round robin top ten's goal video》) and which can be recommended user first, then, also
The corresponding content tab of advertisement material data (i.e. " football ") can be further determined that, and can be obtained and " football " related content (ratio
Such as, other hot contents of content tab for " football ") also recommend user.
The advertisement material data processing method that the embodiment of the present application is provided, can be applicable to using shop server, target APP
Advertisement material server and target APP content server, wherein, using shop server, can receive by applying shop
The first client send first ask and determine the user behavior information in the first request, and by the user behavior information
The advertisement material server of target APP is sent to, the return of the advertisement material server and user behavior of target APP is then received
The corresponding advertisement material data of information, it is corresponding with the advertisement material data to show in the results page of the first request of response
Ad content；Accordingly, the advertisement material server of target APP, then can receive the use sent using shop server
Family behavioural information, obtains corresponding advertisement material data and returns and apply shop server；The content server of target APP, then
Can receive target APP advertisement material server send the first client device identification and advertisement material data and record set
The corresponding relation of standby mark and advertisement material data, and the content obtaining sent by the second client of target APP can be received
Request, it is then determined that the device identification of the second client and the corresponding advertisement material data of the device identification of the second client, and
Obtain the corresponding content of the advertisement material data and show.That is, it is possible to provide at a kind of dynamic advertisement material data
Reason mode, on the one hand, according to the corresponding advertisement material data of user behavior acquisition of information, and the advertising thing can be shown to user
The corresponding ad content of material data；On the other hand, can be after user downloads target APP and when using target APP, to user's exhibition
Show content corresponding with advertisement material.With this, on the one hand, the clicking rate of accurate class APP downloads ad can be improved, and can improve wide
Accuse the download rate of shown APP, and then lifting is for content platform class APP (the especially vertical not strong content platform class of attribute
APP popularization rate)；On the other hand, the Consumer's Experience of the new user downloaded and using APP can be lifted；Another further aspect, can also be favourable
In flow realization is carried out using shop, to improve system income.
Embodiment two
The embodiment two is the advertisement material server implementation of target APP corresponding with embodiment one, referring to figure
6, the embodiment two provides a kind of advertisement material data processing method from the angle of the advertisement material server of target APP, should
Method specifically may include steps of：
S201, the advertisement material server of target APP receive the user in the first request sent using shop server
Behavioural information, wherein, first request is to be received by the first client using shop using shop server.
S202, according to the corresponding advertisement material data of the user behavior acquisition of information and returns and applies shop server,
, ask in response first according to advertisement material data corresponding with user behavior information is received so as to using shop server
Results page in show ad content corresponding with the advertisement material data.
Additionally, the advertisement material server of target APP can also receive the first client using shop server transmission
Device identification.
Based on this, after according to the corresponding advertisement material data of the user behavior acquisition of information, also include：
Determine the corresponding relation between device identification and advertisement material data；
By the device identification of the first client and corresponding advertisement material data is activation to target APP content service
Device, so that the content server for working as target APP receives the content acquisition request sent by the second client of target APP
When, corresponding advertisement material data is obtained according to device identification and advertising display is carried out.
In actual applications, the user behavior information includes the key word information of user input.
Based on this, according to the corresponding advertisement material data of the user behavior acquisition of information, including：
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on string matching generates keyword and reflects with the first of content tab
Penetrate set.
Based on this, the corresponding content tab of keyword is determined, including：
The corresponding content tab of keyword is determined according to first mapping set.
In actual applications, the user behavior information includes the APP page infos being presently in.
Based on this, according to the corresponding advertisement material data of the user behavior acquisition of information, including：
It is determined that the corresponding content tab of APP page infos being presently in；
The ad content related to the APP page infos being presently in is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on data mining generates second mapping ensemblen of APP and content tab
Close.
Based on this, it is determined that the corresponding content tab of APP page infos being presently in, including：
The corresponding content tabs of APP in current page are determined according to second mapping set.
Due to embodiment two and embodiment one be it is corresponding, therefore, related implementing may refer to embodiment one
In introduction, repeat no more here.
Embodiment three
The embodiment three is the content server implementation of target APP corresponding with embodiment one, referring to Fig. 7, should
Embodiment three provides a kind of advertisement material data processing method from the angle of the content server of target APP, and the method is concrete
May include steps of：
S301, the content server of target APP receive the first client of the advertisement material server transmission of target APP
Device identification and advertisement material data, and the corresponding relation of recording equipment mark and advertisement material data.
S302, is received the content acquisition request sent by the second client of target APP, determines setting for the second client
The corresponding advertisement material data of device identification of standby mark and the second client.
S303, obtains the corresponding content of the advertisement material data and shows.
Additionally, methods described, also includes：
Determine the corresponding content tab of advertisement material data；
Obtain the content related to content tab and be shown.
Due to above example three be it is corresponding with embodiment one, therefore, related implementing may refer to implement
Loading in example one, is repeated no more here.
Corresponding with the advertisement material data processing method that embodiment one is provided, the embodiment of the present application additionally provides a kind of wide
Material data processing meanss are accused, in being arranged at using shop server, referring to Fig. 8, the device can specifically include：
First determining unit 41, can be used to receive and asks by the first client using shop sends first, and really
User behavior information in fixed first request.
First transmitting element 42, the user behavior information in can be used to ask first are sent to destination application APP
Advertisement material server, so as to the advertisement material server of target APP it is wide accordingly according to the user behavior acquisition of information
Accuse material data and return and apply shop server.
Receive display unit 43, can be used for receive target APP advertisement material server return with user behavior information
Corresponding advertisement material data, it is corresponding with the advertisement material data wide to show in the results page of the first request of response
Accuse content.
Additionally, receiving using shop server after the first request that the first client using shop sends, also
Can determine that the device identification of the first client.
Based on this, first transmitting element 42, it may also be used for：
The device identification of first client is sent to into the advertisement material server of target APP, so as to target APP
Advertisement material server it is determined that after corresponding relation between device identification and advertisement material data, by the equipment of the first client
Mark and corresponding advertisement material data is activation to target APP content server.
When implementing, the relevant information of target APP in the ad content, is may include.
Based on this, described device may also include：
First option of operation provides unit, can be used to provide for performing in the results page of the first request of the response
The first option of operation of the second client operation of target APP is downloaded, so that the first client is by first option of operation
Receive user downloads the instruction of the second client, and is committed to and applies shop server the request for downloading the second client.
Second option of operation provides unit, can be used to receive the request for downloading the second client, there is provided for performing installation
Second option of operation of the second client operation, so that the first client installs the by the second option of operation receive user
The instruction of two clients, and after the installation for completing the second client, by content server from the second client to target APP
Carry out content acquisition request.
In actual applications, first request can be the request of search keyword or check arbitrary APP detail informations
Request.
Based on this, the first determining unit 41 can be specifically for：Determine the key word information of user input or determine current institute
The APP page infos at place.
In the present embodiment, the first mapping table that can also prestore keyword with the APP for buying the keyword.
Based on this, the first determining unit 41, it may also be used for it is determined that after the key word information of user input,
The APP of the keyword was bought according to the inquiry of the first mapping table, and using the APP for inquiring as target
APP。
In the present embodiment, can also prestore each APP and buy recommended location in the APP detail information pages
Second mapping table of APP.
Based on this, the first determining unit 41, it may also be used for it is determined that after the APP page infos that are presently in, according to
The 2nd APP of recommended location in current AAP detail information pages was bought in the inquiry of two mapping tables, and will inquire
The 2nd APP as target APP.
Corresponding with the advertisement material data processing method that embodiment two is provided, the embodiment of the present application additionally provides a kind of wide
Material data processing meanss are accused, is arranged in the advertisement material server of target APP, referring to Fig. 9, the device can specifically be wrapped
Include：
First receiving unit 51, can be used to receive the user behavior letter in the first request sent using shop server
Breath, wherein, first request is to be received by the first client using shop using shop server.
Acquiring unit 52, can be used for according to the corresponding advertisement material data of the user behavior acquisition of information and returns application
Shop server, so as to using shop server according to receiving advertisement material data corresponding with user behavior information,
Show ad content corresponding with the advertisement material data in the results page of the first request of response.
Additionally, the first receiving unit 51, it may also be used for receive the equipment of the first client sent using shop server
Mark.
Based on this, described device may also include：
Second determining unit, can be used for after according to the corresponding advertisement material data of the user behavior acquisition of information,
Determine the corresponding relation between device identification and advertisement material data；
Second transmitting element, for the device identification of the first client and corresponding advertisement material data is activation are given
The content server of target APP, is sent out by the second client of target APP so that the content server for working as target APP is received
During the content acquisition request sent, corresponding advertisement material data is obtained according to device identification and advertising display is carried out.
When implementing, the user behavior information may include the key word information of user input.
Based on this, acquiring unit 52 can be specifically for：
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on string matching generates keyword and reflects with the first of content tab
Penetrate set.
Based on this, acquiring unit 52 can also be specifically for：In determining that keyword is corresponding according to first mapping set
Hold label.
When implementing, the user behavior information includes the APP page infos being presently in.
Based on this, acquiring unit 52 can be specifically for：
It is determined that the corresponding content tab of APP page infos being presently in；
The ad content related to the APP page infos being presently in is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on data mining generates second mapping ensemblen of APP and content tab
Close.
Based on this, acquiring unit 52 can also be specifically for：
The corresponding content tabs of APP in current page are determined according to second mapping set.
Corresponding with the advertisement material data processing method that embodiment three is provided, the embodiment of the present application additionally provides a kind of wide
Material data processing meanss are accused, is arranged in the content server of target APP, referring to Figure 10, the device can specifically include：
3rd receiving unit 61, can be used to receiving the first client that the advertisement material server of target APP sends and sets
Standby mark and advertisement material data, and the corresponding relation of recording equipment mark and advertisement material data.
3rd determining unit 62, can be used to receive the content acquisition request sent by the second client of target APP, really
The corresponding advertisement material data of the device identification of device identification and the second client of fixed second client.
First display unit 63, can be used to obtain the corresponding content of the advertisement material data and show.
Additionally, described device, may also include：
4th determining unit, can be used to determine the corresponding content tab of advertisement material data；
Second display unit, can be used to obtain the content related to content tab and be shown.
The advertisement material data processing equipment that the embodiment of the present application is provided, can be applicable to using shop server, target APP
Advertisement material server and target APP content server, wherein, using shop server, can receive by applying shop
The first client send first ask and determine the user behavior information in the first request, and by the user behavior information
The advertisement material server of target APP is sent to, the return of the advertisement material server and user behavior of target APP is then received
The corresponding advertisement material data of information, it is corresponding with the advertisement material data to show in the results page of the first request of response
Ad content；Accordingly, the advertisement material server of target APP, then can receive the use sent using shop server
Family behavioural information, obtains corresponding advertisement material data and returns and apply shop server；The content server of target APP, then
Can receive target APP advertisement material server send the first client device identification and advertisement material data and record set
The corresponding relation of standby mark and advertisement material data, and the content obtaining sent by the second client of target APP can be received
Request, it is then determined that the device identification of the second client and the corresponding advertisement material data of the device identification of the second client, and
Obtain the corresponding content of the advertisement material data and show.That is, it is possible to provide at a kind of dynamic advertisement material data
Reason mode, on the one hand, according to the corresponding advertisement material data of user behavior acquisition of information, and the advertising thing can be shown to user
The corresponding ad content of material data；On the other hand, can be after user downloads target APP and when using target APP, to user's exhibition
Show content corresponding with advertisement material.With this, on the one hand, the clicking rate of accurate class APP downloads ad can be improved, and can improve wide
Accuse the download rate of shown APP, and then lifting is for content platform class APP (the especially vertical not strong content platform class of attribute
APP popularization rate)；On the other hand, the Consumer's Experience of the new user downloaded and using APP can be lifted；Another further aspect, can also be favourable
In flow realization is carried out using shop, to improve system income.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can
By software plus required general hardware platform mode realizing.Based on such understanding, the technical scheme essence of the application
On part that in other words prior art is contributed can be embodied in the form of software product, the computer software product
Can be stored in storage medium, such as ROM/RAM, magnetic disc, CD etc., use so that a computer equipment including some instructions
(can be personal computer, server, or network equipment etc.) performs some of each embodiment of the application or embodiment
Method described in part.
Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment
Divide mutually referring to what each embodiment was stressed is the difference with other embodiment.Especially for system or
For system embodiment, as which is substantially similar to embodiment of the method, so describing fairly simple, related part is referring to method
The part explanation of embodiment.System described above and system embodiment are only schematic, wherein the conduct
Separating component explanation unit can be or may not be it is physically separate, as the part that unit shows can be or
Person may not be physical location, you can local to be located at one, or can also be distributed on multiple NEs.Can be with root
Factually border need select some or all of module therein to realize the purpose of this embodiment scheme.Ordinary skill
Personnel are not in the case where creative work is paid, you can to understand and implement.
Above to advertisement material data processing method provided herein and device, it is described in detail, herein
Apply specific case to be set forth the principle and embodiment of the application, the explanation of above example is only intended to help
Understand the present processes and its core concept；Simultaneously for one of ordinary skill in the art, according to the thought of the application,
Will change in specific embodiments and applications.In sum, this specification content is should not be construed as to this
The restriction of application.
Claims (17)
1. a kind of advertisement material data processing method, it is characterised in that include：
The first request sent by the first client using shop is received using shop server, and in determining the first request
User behavior information；
User behavior information during first is asked is sent to the advertisement material server of destination application APP, so as to target
The advertisement material server of APP is according to the corresponding advertisement material data of the user behavior acquisition of information and returns using shop clothes
Business device；
The advertisement material data corresponding with user behavior information that the advertisement material server of target APP is returned is received, to ring
Show ad content corresponding with the advertisement material data in the results page for answering the first request.
2. method according to claim 1, it is characterised in that receiving by the using shop using shop server
After the first request that one client sends, also include：Determine the device identification of the first client；
Methods described, also includes：
The device identification of first client is sent to into the advertisement material server of target APP, so as to the advertisement of target APP
Material services device it is determined that after corresponding relation between device identification and advertisement material data, by the device identification of the first client
And corresponding advertisement material data is activation is to the content server of target APP.
3. method according to claim 1, it is characterised in that the ad content includes the relevant information of target APP,
Methods described, also includes：
There is provided in the results page of the first request of the response for performing the of the second client operation for downloading target APP
One option of operation, so that the first client downloads the instruction of the second client by the first option of operation receive user, and
The request for downloading the second client is committed to and applies shop server；
Receive the request for downloading the second client, there is provided for performing the second option of operation for installing the second client operation, with
Just the first client installs the instruction of the second client by the second option of operation receive user, and completes the second client
After the installation at end, content acquisition request is carried out to the content server of target APP by the second client.
4. method according to claim 1, it is characterised in that first request for search keyword request or check
The request of arbitrary APP detail informations；
Determine the user behavior information in the first request, including：The key word information or determination for determining user input is presently in
APP page infos.
5. method according to claim 4, it is characterised in that also include：Prestore keyword and buy the key
First mapping table of the APP of word；
It is determined that after the key word information of user input, also including：
The APP of the keyword was bought according to the inquiry of the first mapping table, and using the APP for inquiring as target APP.
6. method according to claim 4, it is characterised in that also include：Prestore each APP and buy the APP
Second mapping table of the APP of recommended location in the detail information page；
It is determined that after the APP page infos that are presently in, also including：
2nd APP of recommended location in current AAP detail information pages was bought according to the inquiry of the second mapping table,
And using the 2nd APP for inquiring as target APP.
7. a kind of advertisement material data processing method, it is characterised in that include：
The advertisement material server of target APP receives the user behavior information in the first request sent using shop server,
Wherein, first request is to be received by the first client using shop using shop server；
According to the corresponding advertisement material data of the user behavior acquisition of information and return and apply shop server, to apply business
Shop server is responding the first results page asked according to advertisement material data corresponding with user behavior information is received
It is middle to show ad content corresponding with the advertisement material data.
8. method according to claim 7, it is characterised in that also include：The advertisement material server of target APP is received should
The device identification of the first client sent with shop server；
After according to the corresponding advertisement material data of the user behavior acquisition of information, also include：
Determine the corresponding relation between device identification and advertisement material data；
By the device identification of the first client and corresponding advertisement material data is activation to target APP content server,
To receive when the content server of target APP during the content acquisition request by the second client transmission of target APP, root
Corresponding advertisement material data is obtained according to device identification and advertising display is carried out.
9. method according to claim 7, it is characterised in that the user behavior information includes the keyword of user input
Information,
According to the corresponding advertisement material data of the user behavior acquisition of information, including：
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
10. method according to claim 9, it is characterised in that also include：The mode for being in advance based on string matching is generated
First mapping set of keyword and content tab,
Determine the corresponding content tab of keyword, including：
The corresponding content tab of keyword is determined according to first mapping set.
11. methods according to claim 8, it is characterised in that the user behavior information includes APP page for being presently in
Surface information,
According to the corresponding advertisement material data of the user behavior acquisition of information, including：
It is determined that the corresponding content tab of APP page infos being presently in；
The ad content related to the APP page infos being presently in is obtained according to the content tab for determining；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
12. methods according to claim 11, it is characterised in that also include：The mode for being in advance based on data mining is generated
Second mapping set of APP and content tab,
It is determined that the corresponding content tab of APP page infos being presently in, including：
The corresponding content tabs of APP in current page are determined according to second mapping set.
13. a kind of advertisement material data processing methods, it is characterised in that include：
The content server of target APP receives the device identification of the first client that the advertisement material server of target APP sends
And advertisement material data, and the corresponding relation of recording equipment mark and advertisement material data；
Receive the content acquisition request sent by the second client of target APP, determine the second client device identification and
The corresponding advertisement material data of device identification of the second client；
Obtain the corresponding content of the advertisement material data and show.
14. methods according to claim 13, it is characterised in that also include：
Determine the corresponding content tab of advertisement material data；
Obtain the content related to content tab and be shown.
15. a kind of advertisement material data processing equipments, it is characterised in that in being arranged at using shop server, including：
First determining unit, for receiving the first request sent by the first client using shop, and determines that first please
User behavior information in asking；
First transmitting element, is sent to the advertising thing of destination application APP for the user behavior information during first is asked
Material server, so that the advertisement material server of target APP is according to the corresponding advertisement material number of the user behavior acquisition of information
According to and return and apply shop server；
Display unit is received, it is corresponding with user behavior information wide that the advertisement material server for receiving target APP is returned
Material data is accused, to show ad content corresponding with the advertisement material data in the results page of the first request of response.
16. a kind of advertisement material data processing equipments, it is characterised in that be arranged in the advertisement material server of target APP, bag
Include：
First receiving unit, for receiving the user behavior information in the first request sent using shop server, wherein, institute
It is to be received by the first client using shop using shop server to state the first request；
Acquiring unit, for according to the corresponding advertisement material data of the user behavior acquisition of information and returning and applying store service
Device, is responding first so as to using shop server according to advertisement material data corresponding with user behavior information is received
Show ad content corresponding with the advertisement material data in the results page of request.
17. a kind of advertisement material data processing equipments, it is characterised in that be arranged in the content server of target APP, including：
3rd receiving unit, for receive target APP advertisement material server send the first client device identification and
Advertisement material data, and the corresponding relation of recording equipment mark and advertisement material data；
3rd determining unit, for receiving the content acquisition request sent by the second client of target APP, determines that second is objective
The device identification at family end and the corresponding advertisement material data of the device identification of the second client；
First display unit, for obtaining the corresponding content of the advertisement material data and showing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611035078.2A CN106530012B (en) | 2016-11-23 | 2016-11-23 | Advertisement material data processing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611035078.2A CN106530012B (en) | 2016-11-23 | 2016-11-23 | Advertisement material data processing method and device |
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| Publication Number | Publication Date |
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| CN106530012A true CN106530012A (en) | 2017-03-22 |
| CN106530012B CN106530012B (en) | 2019-05-28 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611035078.2A Active CN106530012B (en) | 2016-11-23 | 2016-11-23 | Advertisement material data processing method and device |
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| CN107729537A (en) * | 2017-10-31 | 2018-02-23 | 阿里巴巴集团控股有限公司 | page data processing method and device, client, server |
| CN108563678A (en) * | 2018-03-05 | 2018-09-21 | 五八有限公司 | APP promotion methods and device, electronic equipment and readable storage medium storing program for executing |
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| CN110389805A (en) * | 2019-07-19 | 2019-10-29 | 北京字节跳动网络技术有限公司 | A kind of information displaying method, device, equipment and storage medium |
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| CN112101972A (en) * | 2019-06-17 | 2020-12-18 | 百度在线网络技术（北京）有限公司 | Advertisement material processing method and device, server and storage medium |
| CN113111216A (en) * | 2020-01-13 | 2021-07-13 | 百度在线网络技术（北京）有限公司 | Advertisement recommendation method, device, equipment and storage medium |
| CN113791780A (en) * | 2021-08-31 | 2021-12-14 | 东风柳州汽车有限公司 | Material distribution information display method, device, equipment and storage medium |
| WO2022179267A1 (en) * | 2021-02-27 | 2022-09-01 | 华为技术有限公司 | Advertisement display method, apparatus and system |
| CN115729591A (en) * | 2022-11-21 | 2023-03-03 | 成都鲁易科技有限公司 | Application program downloading method and device, storage medium and computer equipment |
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