CN108269112A - The update method and device of advertising creative - Google Patents
The update method and device of advertising creative Download PDFInfo
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- CN108269112A CN108269112A CN201611264010.1A CN201611264010A CN108269112A CN 108269112 A CN108269112 A CN 108269112A CN 201611264010 A CN201611264010 A CN 201611264010A CN 108269112 A CN108269112 A CN 108269112A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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Abstract
This application discloses the update methods and device of a kind of advertising creative.This method includes：Obtain advertising creative；Targeted advertisements intention is obtained, wherein, targeted advertisements intention is used to determine whether advertising creative needs to update；The similarity of targeted advertisements intention and advertising creative is calculated, determines whether advertising creative is advertising creative to be updated according to similarity；In the case where determining advertising creative for advertising creative to be updated, more new command is received, wherein, more new command, which is used to indicate, updates advertising creative to be updated；And newer advertising creative is treated based on more new command and is updated.By the application, solve the problems, such as less efficient to the update of advertising creative in the relevant technologies.
Description
Technical field
This application involves Internet technical field, in particular to the update method and device of a kind of advertising creative.
Background technology
In order to preferably be conducted promotion to audience, it will usually using on the internet to audience progress
Advertising creative is promoted, and since there are correspondences between advertising creative and keyword, usual user in internet by carrying out
Keyword search searches advertising creative corresponding with the keyword, so as to view related advertisement pair by the advertising creative
The relevant information of elephant.However, the advertising creative needs that change with time are updated, for example, advertising creative is the year before：It is " near
3000 hotel occupancies ", it is 10,000 that hotel is actually moved in after 1 year, that is, needs to be updated the data in advertising creative,
It is newest data so that user gets data.The data in advertising creative are updated in the relevant technologies as manually more
Newly, for example, excel tables of data by removing downloads ad intention manually, then changes the content in the excel tables of data, so
Modified excel tables are uploaded again afterwards, so as to fulfill going to update the excel tables of data of original advertising creative.Whole process
Relatively complicated, the update of advertising creative is less efficient.
For it is less efficient to the update of advertising creative in the relevant technologies the problem of, not yet propose effective solution party at present
Case.
Invention content
The main purpose of the application is to provide the update method and device of a kind of advertising creative, to solve in the relevant technologies
The problem of less efficient to the update of advertising creative.
To achieve these goals, according to the one side of the application, a kind of update method of advertising creative is provided.It should
Method includes：Obtain advertising creative；Targeted advertisements intention is obtained, wherein, targeted advertisements intention is used for whether determining advertising creative
It needs to update；The similarity of targeted advertisements intention and advertising creative is calculated, determines whether advertising creative is to treat more according to similarity
New advertising creative；In the case where determining advertising creative for advertising creative to be updated, more new command is received, wherein, update
Instruction, which is used to indicate, updates advertising creative to be updated；And newer advertising creative is treated based on more new command and is updated.
Further, targeted advertisements intention is obtained to include：The advertising creative in preset time range is extracted from database,
Wherein, a plurality of advertising creative is stored in database；Using the advertising creative extracted as targeted advertisements intention.
Further, targeted advertisements intention is obtained to include：High frequency words are obtained from the advertising creative of internet；It and will packet
Advertising creative containing high frequency words is as targeted advertisements intention.
Further, treat newer advertising creative be updated including：Judge whether wrapped in advertising creative to be updated
High frequency words in intention containing targeted advertisements；If not including high frequency words in advertising creative to be updated, high frequency words are added to and are treated
In newer advertising creative.
Further, when advertising creative is a plurality of, the similarity for calculating targeted advertisements intention and advertising creative includes：Respectively
Calculate targeted advertisements intention and the similarity of every advertising creative in advertising creative；According to similarity determine advertising creative whether be
Advertising creative to be updated includes：It is determined respectively according to targeted advertisements intention and the similarity of every advertising creative in advertising creative
Whether every advertising creative is advertising creative to be updated.
To achieve these goals, according to the another aspect of the application, a kind of updating device of advertising creative is provided.It should
Device includes：First acquisition unit, for obtaining advertising creative；Second acquisition unit, for obtaining targeted advertisements intention,
In, targeted advertisements intention is used to determine whether advertising creative needs to update；Computing unit, for calculate targeted advertisements intention with it is wide
Accuse the similarity of intention, determination unit, for determining whether advertising creative is advertising creative to be updated according to similarity；It receives
Unit, in the case where determining advertising creative for advertising creative to be updated, receiving more new command, wherein, more new command
It is used to indicate and updates advertising creative to be updated；And updating unit, treat newer advertising creative for being based on more new command
It is updated.
Further, second acquisition unit includes：Extraction module, for being extracted in preset time range from database
Advertising creative, wherein, a plurality of advertising creative is stored in database；First determining module, for the advertising creative that will be extracted
As targeted advertisements intention.
Further, second acquisition unit includes：Acquisition module, for obtaining high frequency from the advertising creative of internet
Word；And second determining module, for the advertising creative of high frequency words will to be included as targeted advertisements intention.
Further, updating unit includes：Judgment module, for whether judging in advertising creative to be updated comprising target
High frequency words in advertising creative；Add module, will be high in the case of not including high frequency words in advertising creative to be updated
Frequency word is added in advertising creative to be updated.
Further, when advertising creative is a plurality of, computing unit is additionally operable to calculate targeted advertisements intention and advertisement wound respectively
The similarity of every advertising creative in meaning；Determination unit is additionally operable to wide according to every in targeted advertisements intention and advertising creative respectively
The similarity for accusing intention determines whether every advertising creative is advertising creative to be updated.
By the application, using following steps：Obtain advertising creative；Targeted advertisements intention is obtained, wherein, targeted advertisements wound
It anticipates to determine whether advertising creative needs to update；The similarity of targeted advertisements intention and advertising creative is calculated, according to similarity
Determine whether advertising creative is advertising creative to be updated；In the case where determining advertising creative for advertising creative to be updated,
More new command is received, wherein, more new command, which is used to indicate, updates advertising creative to be updated；And it is treated more based on more new command
New advertising creative is updated, and is solved the problems, such as less efficient to the update of advertising creative in the relevant technologies.And then reach
Promote the effect of the update efficiency of advertising creative.
Description of the drawings
The attached drawing for forming the part of the application is used for providing further understanding of the present application, the schematic reality of the application
Example and its explanation are applied for explaining the application, does not form the improper restriction to the application.In the accompanying drawings：
Fig. 1 is the flow chart according to the update method of advertising creative provided by the embodiments of the present application；And
Fig. 2 is the schematic diagram according to the updating device of advertising creative provided by the embodiments of the present application.
Specific embodiment
It should be noted that in the absence of conflict, the feature in embodiment and embodiment in the application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
In order to which those skilled in the art is made to more fully understand application scheme, below in conjunction in the embodiment of the present application
The technical solution in the embodiment of the present application is clearly and completely described in attached drawing, it is clear that described embodiment is only
The embodiment of the application part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
Member's all other embodiments obtained without making creative work should all belong to the model of the application protection
It encloses.
It should be noted that term " first " in the description and claims of this application and above-mentioned attached drawing, "
Two " etc. be the object for distinguishing similar, and specific sequence or precedence are described without being used for.It should be appreciated that it uses in this way
Data can be interchanged in the appropriate case, so as to embodiments herein described herein.In addition, term " comprising " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing series of steps or unit
Process, method, system, product or equipment are not necessarily limited to those steps or unit clearly listed, but may include without clear
It is listing to Chu or for the intrinsic other steps of these processes, method, product or equipment or unit.
For ease of description, below to the invention relates to part noun or term illustrate：
Advertising creative：When advertising creative refers to that netizen scans for triggering Extended Results, the popularization that is presented in face of netizen
Content including title, description one and description two and accesses URL and display URL.Its main function is to attract potential customers,
Them is guided to access website, and product/service that advertiser provides is further appreciated that on the basis of browsing web sites, and then take
Conversion behavior, such as：Order, telephone counseling, access etc. of visiting are submitted in registration online.
According to an embodiment of the present application, a kind of update method of advertising creative is provided.
Fig. 1 is the flow chart according to the update method of the advertising creative of the embodiment of the present application.As shown in Figure 1, this method packet
Include following steps：
Step S101 obtains advertising creative.
Advertising creative in this application can be the advertising creative that is got in internet or wide from storage
Accuse the advertising creative got in the database of intention.
Step S102 obtains targeted advertisements intention, wherein, targeted advertisements intention is used to determine whether advertising creative needs more
Newly.
Targeted advertisements intention in this application can be the targeted advertisements intention that is got in internet or
The targeted advertisements intention got from the database of storage advertising creative.
Optionally, it in the update method of advertising creative provided by the embodiments of the present application, obtains targeted advertisements intention and includes：
The advertising creative in preset time range is extracted from database, wherein, a plurality of advertising creative is stored in database；It will extraction
The advertising creative gone out is as targeted advertisements intention.
Preset time range in this application can be the latest update time, for example, from a plurality of advertising creative is stored with
Database in extract the latest update time advertising creative, using the advertising creative of latest update time as targeted advertisements wound
Meaning, for determining whether advertising creative needs to update according to the advertising creative of latest update time.
For example, the advertising creative of latest update time got from database is：Certain well-known website possesses 800,000
Member hotel of family is for reservation." certain well-known net is determined according to " certain well-known website possesses 800,000 member hotels for reservation "
Station possesses 600,000 member hotels for subscribing " whether need to update.
Optionally, it in the update method of advertising creative provided by the embodiments of the present application, obtains targeted advertisements intention and includes：
High frequency words are obtained from the advertising creative of internet；And using the advertising creative comprising high frequency words as targeted advertisements intention.
It should be noted that high frequency words in this application can be determined for the height based on the visit capacity to advertising creative
It is high frequency words to go out word in advertising creative, or the higher word of utilization rate in current social is as high frequency words, in this Shen
Please in the definition of high frequency words is not especially limited.
For example, the high frequency words got from the advertising creative of internet are " haze ", the advertisement comprising high frequency words is created
Meaning is as targeted advertisements intention.For example, the advertising creative got is：The people in Beijing is lived in, the advertisement comprising high frequency words
Intention is：People living under haze.
Step S103 calculates the similarity of targeted advertisements intention and advertising creative, determines that advertising creative is according to similarity
No is advertising creative to be updated.
For example, calculating " certain well-known website possess 800,000 member hotels for subscribe " and " certain well-known website possesses six
100000 member hotels are for subscribing " similarity for 94.7%, be more than in the similarity of targeted advertisements intention and advertising creative
It in the case of predetermined threshold value, determines whether advertising creative is advertising creative to be updated, if predetermined threshold value is 90%, that is, determines
" certain well-known website possesses 800,000 member hotels for subscribing " is advertising creative to be updated.
For another example the similarity of " people living under haze " with " living in the people in Beijing " is calculated, based on " living in haze
Under people " with the similarity of " people lived in Beijing " determine whether " people lived in Beijing " is that advertisement to be updated is created
Meaning.
Optionally, it in the update method of advertising creative provided by the embodiments of the present application, when advertising creative is a plurality of, calculates
The similarity of targeted advertisements intention and advertising creative includes：Targeted advertisements intention is calculated respectively to create with every advertisement in advertising creative
The similarity of meaning；Determine whether advertising creative is that advertising creative to be updated includes according to similarity：Respectively according to targeted advertisements
Intention and the similarity of every advertising creative in advertising creative determine whether every advertising creative is advertising creative to be updated.
When the advertising creative got is a plurality of, targeted advertisements intention is calculated respectively and is created with every advertisement in advertising creative
The similarity of meaning, for example, a plurality of advertising creative got is " certain well-known website possesses 600,000 member hotels for pre-
Order ", " fresh flower picture complete works of ", when " 2016 annual best film " etc., calculate respectively targeted advertisements intention in advertising creative
The similarity of every advertising creative determines respectively according to targeted advertisements intention and the similarity of every advertising creative in advertising creative
Whether every advertising creative is advertising creative to be updated.
Step S104 in the case where determining advertising creative for advertising creative to be updated, receives more new command, wherein,
More new command, which is used to indicate, updates advertising creative to be updated.
In the case where determining advertising creative for advertising creative to be updated, update notifying message is sent to user, is received
The user response update notifying message sends out the more new command that instruction updates advertising creative to be updated.
Step S105 treats newer advertising creative based on more new command and is updated.
After more new command is received, treat newer advertising creative and be updated.It should be noted that receive
More new command can indicate that one advertising creative to be updated of update may also mean that show that updating multiple advertisements to be updated creates
Meaning, the instruction based on more new command are treated newer advertising creative and are updated.When more new command refers to that showing that update is multiple treats more
During new advertising creative, it can realize that batch is updated multiple advertising creatives to be updated.
By above step, realize that backstage is automatic to find whether advertising creative needs to update, determine it is to be updated wide
After accusing intention, reminder message is sent to user, the response based on user is treated newer advertising creative and is updated, solves
It needs to be updated the problem of less efficient to advertising creative manually in the relevant technologies.And then reach and promoted advertising creative more
The effect of new efficiency.
Optionally, in the update method of advertising creative provided by the embodiments of the present application, treat newer advertising creative into
Row update includes：Whether judge in advertising creative to be updated comprising the high frequency words in targeted advertisements intention；It is if to be updated
Do not include high frequency words in advertising creative, high frequency words are added in advertising creative to be updated.
For example, high frequency words are haze, it is true with the similarity of " living in the people in Beijing " according to " people living under haze "
Fixed " living in the people in Beijing " is advertising creative to be updated, after receiving the instruction being updated to it, judges " life
Whether containing high frequency words haze in people in Beijing ", determining not containing high frequency words haze in " living in the people in Beijing "
In the case of, haze is added in " living in the people in Beijing ".To complete update to advertising creative, by by high frequency words
Added in advertising creative, so as to which user be attracted to go to access updated advertising creative.
It should be noted that after high frequency words are added in advertising creative to be updated, can also treat newer
Word in advertising creative is adjusted, for example, deleting, shift position etc..It " is lived in Beijing for example, haze is added to
People " in after, Beijing is deleted, advertising creative to be updated is updated to " living in the people in haze ", it is right in this application
Newer mode and means are not construed as limiting.That is, provide a kind of backstage in this application finds whether advertising creative needs automatically
It updates, after advertising creative to be updated is determined, sends reminder message to user, the response based on user is treated newer
The technical solution that advertising creative is updated.
Optionally, in the update method of advertising creative provided by the embodiments of the present application, the advertisement to be updated is created
Meaning be updated including：Obtain object content information, wherein, the object content information in the targeted advertisements intention with institute
State the distinct information of advertising creative to be updated；And it will be created in the advertising creative to be updated with the targeted advertisements
Distinct information of anticipating replaces with the object content information.
For example, determine that " certain well-known website possesses according to " certain well-known website possesses 800,000 member hotels for reservation "
600000 member hotels are for reservation " it is advertising creative to be updated.First, determine that " certain well-known website possesses 800,000
Member hotel is for subscribing " in the information distinct with " certain well-known website possess 600,000 member hotels for reservation " be
" eight " (as object content information), will in " certain well-known website possess 600,000 member hotels for subscribe " with " certain
Well-known website possesses 800,000 member hotels for subscribing " distinct " six " replace with " eight ", that is, it is wide to be based on target
Announcement intention is treated newer advertising creative and is updated." certain well-known website possesses 600,000 for many places storage in the database
Member hotel is for reservation " in the case of advertising creative to be updated, to pass through advertising creative provided by the embodiments of the present application
Update method can realize that backstage is automatic and find not newer advertising creative, be carried out so as to fulfill to not newer advertising creative
The efficiency of batch updating.
The update method of advertising creative provided by the embodiments of the present application, by obtaining advertising creative；Obtain targeted advertisements wound
Meaning, wherein, targeted advertisements intention is used to determine whether advertising creative needs to update；Calculate targeted advertisements intention and advertising creative
Similarity determines whether advertising creative is advertising creative to be updated according to similarity；Determining that advertising creative is to be updated
In the case of advertising creative, more new command is received, wherein, more new command, which is used to indicate, updates advertising creative to be updated；And
Based on more new command newer advertising creative is treated to be updated, solve in the relevant technologies to the update efficiency of advertising creative compared with
The problem of low.And then the update efficiency of advertising creative is achieved the effect that be promoted.
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructions
It is performed in computer system, although also, show logical order in flow charts, it in some cases, can be with not
The sequence being same as herein performs shown or described step.
The embodiment of the present application additionally provides a kind of updating device of advertising creative, it should be noted that the embodiment of the present application
The updating device of advertising creative can be used for performing the update method for advertising creative that is provided of the embodiment of the present application.With
Under the updating device of advertising creative provided by the embodiments of the present application is introduced.
Fig. 2 is the schematic diagram according to the updating device of the advertising creative of the embodiment of the present application.As shown in Fig. 2, the device packet
It includes：First acquisition unit 10, second acquisition unit 20, computing unit 30, determination unit 40, receiving unit 50 and updating unit
60。
Specifically, first acquisition unit 10, for obtaining advertising creative.
Second acquisition unit 20, for obtaining targeted advertisements intention, wherein, targeted advertisements intention is used to determine advertising creative
Whether need to update.
Computing unit 30, for calculating the similarity of targeted advertisements intention and advertising creative.
Determination unit 40, for determining whether advertising creative is advertising creative to be updated according to similarity.
Receiving unit 50, in the case where determining advertising creative for advertising creative to be updated, receiving more new command,
Wherein, more new command, which is used to indicate, updates advertising creative to be updated.
Updating unit 60 is treated newer advertising creative for being based on more new command and is updated.
The updating device of advertising creative provided by the embodiments of the present application obtains advertising creative by first acquisition unit 10；
Second acquisition unit 20 obtains targeted advertisements intention, wherein, targeted advertisements intention is used to determine whether advertising creative needs to update；
Computing unit 30 calculates the similarity of targeted advertisements intention and advertising creative, and determination unit 40 determines advertising creative according to similarity
Whether it is advertising creative to be updated；Receiving unit 50 connects in the case where determining advertising creative for advertising creative to be updated
More new command is received, wherein, more new command, which is used to indicate, updates advertising creative to be updated；And updating unit 60 is based on update and refers to
Order is treated newer advertising creative and is updated, solve the problems, such as it is less efficient to the update of advertising creative in the relevant technologies,
And then the update efficiency of advertising creative is achieved the effect that be promoted.
Optionally, in the updating device of advertising creative provided by the embodiments of the present application, second acquisition unit 20 includes：It carries
Modulus block, for extracting the advertising creative in preset time range from database, wherein, a plurality of advertisement is stored in database
Intention；First determining module, for using the advertising creative extracted as targeted advertisements intention.
Optionally, in the updating device of advertising creative provided by the embodiments of the present application, second acquisition unit 20 includes：It obtains
Modulus block, for obtaining high frequency words from the advertising creative of internet；And second determining module, for high frequency words will to be included
Advertising creative is as targeted advertisements intention.
Optionally, in the updating device of advertising creative provided by the embodiments of the present application, updating unit 60 includes：Judge mould
Block, for whether judging in advertising creative to be updated comprising the high frequency words in targeted advertisements intention；Add module, for treating
In the case of not including high frequency words in newer advertising creative, high frequency words are added in advertising creative to be updated.
Optionally, it in the updating device of advertising creative provided by the embodiments of the present application, when advertising creative is a plurality of, calculates
Unit 30 is additionally operable to calculate targeted advertisements intention and the similarity of every advertising creative in advertising creative respectively；Determination unit 40 is also
For whether determining every advertising creative according to the similarity of every advertising creative in targeted advertisements intention and advertising creative respectively
For advertising creative to be updated.
The updating device of the advertising creative includes processor and memory, and above-mentioned first acquisition unit 10, second obtains
Unit 20, computing unit 30, determination unit 40, receiving unit 50 and updating unit 60 etc. are stored in storage as program unit
In device, above procedure unit stored in memory is performed by processor and realizes corresponding function.Above-mentioned preset time range can
To store in memory.
Comprising kernel in processor, gone in memory to transfer corresponding program unit by kernel.Kernel can set one
Or more, update advertising creative by adjusting kernel parameter.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes at least one deposit
Store up chip.
Present invention also provides a kind of embodiment of computer program product, when being performed on data processing equipment, fitting
In the program code for performing initialization there are as below methods step：Obtain advertising creative；Targeted advertisements intention is obtained, wherein, target
Advertising creative is used to determine whether advertising creative needs to update；The similarity of targeted advertisements intention and advertising creative is calculated, according to
Similarity determines whether advertising creative is advertising creative to be updated；In the feelings for determining that advertising creative is advertising creative to be updated
Under condition, more new command is received, wherein, more new command, which is used to indicate, updates advertising creative to be updated；And based on more new command
Newer advertising creative is treated to be updated.
It should be noted that for aforementioned each method embodiment, in order to be briefly described, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the application is not limited by described sequence of movement because
According to the application, certain steps may be used other sequences or be carried out at the same time.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to preferred embodiment, involved action and module not necessarily the application
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, such as the division of the unit, it is only a kind of
Division of logic function, can there is an other dividing mode in actual implementation, such as multiple units or component can combine or can
To be integrated into another system or some features can be ignored or does not perform.
The unit illustrated as separating component may or may not be physically separate, be shown as unit
The component shown may or may not be physical unit, you can be located at a place or can also be distributed to multiple
In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, it can also
That each unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
Obviously, those skilled in the art should be understood that each module of above-mentioned the application or each step can be with general
Computing device realize that they can concentrate on single computing device or be distributed in multiple computing devices and be formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
In the storage device by computing device come perform either they are fabricated to respectively each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the application be not limited to it is any specific
Hardware and software combines.
The foregoing is merely the preferred embodiments of the application, are not limited to the application, for those skilled in the art
For member, the application can have various modifications and variations.All any modifications within spirit herein and principle, made,
Equivalent replacement, improvement etc., should be included within the protection domain of the application.
Claims (10)
1. a kind of update method of advertising creative, which is characterized in that including：
Obtain advertising creative；
Targeted advertisements intention is obtained, wherein, the targeted advertisements intention is used to determine whether advertising creative needs to update；
The similarity of the targeted advertisements intention and the advertising creative is calculated, the advertising creative is determined according to the similarity
Whether it is advertising creative to be updated；
In the case where determining the advertising creative for advertising creative to be updated, more new command is received, wherein, the update refers to
Order is used to indicate the update advertising creative to be updated；And
The advertising creative to be updated is updated based on the more new command.
2. according to the method described in claim 1, include it is characterized in that, obtaining targeted advertisements intention：
The advertising creative in preset time range is extracted from database, wherein, a plurality of advertisement wound is stored in the database
Meaning；
Using the advertising creative extracted as targeted advertisements intention.
3. according to the method described in claim 1, include it is characterized in that, obtaining targeted advertisements intention：
High frequency words are obtained from the advertising creative of internet；And
Using the advertising creative comprising the high frequency words as targeted advertisements intention.
4. according to the method described in claim 3, it is characterized in that, the advertising creative to be updated is updated including：
Whether judge in the advertising creative to be updated comprising the high frequency words in the targeted advertisements intention；
If not including the high frequency words in the advertising creative to be updated, the high frequency words are added to described to be updated
In advertising creative.
5. according to the method described in claim 1, it is characterized in that, the advertising creative for it is a plurality of when,
It calculates the targeted advertisements intention and the similarity of the advertising creative includes：Calculate respectively the targeted advertisements intention with
The similarity of every advertising creative in the advertising creative；
Determine whether the advertising creative is that advertising creative to be updated includes according to the similarity：Respectively according to the target
The similarity of advertising creative and every advertising creative in the advertising creative determines whether every advertising creative is to be updated
Advertising creative.
6. a kind of updating device of advertising creative, which is characterized in that including：
First acquisition unit, for obtaining advertising creative；
Second acquisition unit, for obtaining targeted advertisements intention, wherein, the targeted advertisements intention is used to determine that advertising creative is
It is no to need to update；
Computing unit, for calculating the similarity of the targeted advertisements intention and the advertising creative,
Determination unit, for determining whether the advertising creative is advertising creative to be updated according to the similarity；
Receiving unit, in the case where determining the advertising creative for advertising creative to be updated, receiving more new command,
In, the more new command is used to indicate the update advertising creative to be updated；And
Updating unit, for being updated based on the more new command to the advertising creative to be updated.
7. device according to claim 6, which is characterized in that the second acquisition unit includes：
Extraction module, for extracting the advertising creative in preset time range from database, wherein, it is stored in the database
There is a plurality of advertising creative；
First determining module, for using the advertising creative extracted as targeted advertisements intention.
8. device according to claim 6, which is characterized in that the second acquisition unit includes：
Acquisition module, for obtaining high frequency words from the advertising creative of internet；And
Second determining module, for the advertising creative of the high frequency words will to be included as targeted advertisements intention.
9. device according to claim 8, which is characterized in that the updating unit includes：
Judgment module, for whether judging in the advertising creative to be updated comprising the high frequency in the targeted advertisements intention
Word；
Add module, in the case of not including the high frequency words in the advertising creative to be updated, by the high frequency
Word is added in the advertising creative to be updated.
10. device according to claim 6, which is characterized in that when the advertising creative is a plurality of,
The computing unit is additionally operable to calculate the targeted advertisements intention and every advertising creative in the advertising creative respectively
Similarity；
The determination unit is additionally operable to respectively according to every advertising creative in the targeted advertisements intention and the advertising creative
Similarity determines whether every advertising creative is advertising creative to be updated.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611264010.1A CN108269112A (en) | 2016-12-30 | 2016-12-30 | The update method and device of advertising creative |
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