CN103139720A - Processing method for decreasing network flow of mobile phone advertisements - Google Patents
Processing method for decreasing network flow of mobile phone advertisements Download PDFInfo
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- CN103139720A CN103139720A CN2011103804612A CN201110380461A CN103139720A CN 103139720 A CN103139720 A CN 103139720A CN 2011103804612 A CN2011103804612 A CN 2011103804612A CN 201110380461 A CN201110380461 A CN 201110380461A CN 103139720 A CN103139720 A CN 103139720A
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Abstract
A processing method for decreasing the network flow of mobile phone advertisements includes the steps: setting up an advertisement data cache on a mobile terminal; checking whether advertisements in the advertisement data cache of the mobile terminal can be served or not when the advertisements need to be displayed; serving advertisement content information according to control information in the advertisement data cache if the advertisements in the advertisement data cache can be served; and acquiring advertisement content information from an advertisement content server if not and then displaying the advertisements.
Description
Technical field
The invention belongs to mobile internet technical field, relate in particular to a kind of method that reduces the mobile phone advertisement network traffics.
Background technology
Advertising platform on mobile digital terminal is a lot of at present, that an advertisement of request issues ad data one time mostly, but it is many that advertisement repeats to show, can cause like this user's network traffics waste larger, increase unnecessary network traffics expenditure to the cellphone subscriber, have influence on carrying out of advertising business on mobile digital terminal.
Summary of the invention
In view of problems of the prior art, the invention provides a kind of processing method for reducing the mobile phone advertisement network traffics, it is characterized in that comprising the steps: that (1) is divided into control information and content information with ad data; (2) set up the ad data buffer memory on mobile terminal; (3) look into from the ad data buffer memory of mobile terminal at every turn when needing display advertisement and see if there is advertisement and can throw in, if having execution in step (4), if not execution in step (5); (4) carrying out ad content information according to the control information in the ad data buffer memory throws in; (5) obtain control information from advertisement releasing server, check whether the ad data buffer memory of mobile terminal own has the buffer memory of this ad content information, if having execution in step (6), if do not have execution in step (7); (6) take out ad content information and display advertisement from mobile terminal local advertising data buffer storage; (7) obtain ad content information from the ad content server and put into local cache, then display advertisement.
In addition, the present invention also provides a kind for the treatment of system for reducing the mobile phone advertisement network traffics, it is characterized in that comprising as lower device: the device that is used for ad data is divided into control information and content information; Be used for setting up the device of ad data buffer memory on mobile terminal; Be used for looking into from the ad data buffer memory of mobile terminal when needing display advertisement seeing if there is the device that advertisement can be thrown at every turn; Be used for carrying out according to the control information of ad data buffer memory the device that ad content information is thrown in; Be used for obtaining control information from advertisement releasing server, check whether the ad data buffer memory of mobile terminal own has the device of the buffer memory of this ad content information; Be used for taking out from mobile terminal local advertising data buffer storage the device of ad content information and display advertisement; Be used for obtaining ad content information from the ad content server and put into local cache, then the device of display advertisement.
At first the present invention by showing the ad data of mobile terminal local cache, when only there is no ad data that buffer memory wants to access in buffer memory just from the advertisement releasing server downloading advertising data, and can be by only from the Advertisement Server download control information and then change the display mode of ad content buffer memory for the ad content in buffer memory.Because the data of control information are smaller, so can greatly reduce network traffics when advertisement when same mobile terminal need to be showed repeatedly.
Description of drawings
Fig. 1 is the flow chart that the present invention is used to reduce the processing method of mobile phone advertisement network traffics;
Fig. 2 is that mobile terminal carries out the flow chart that ad data is processed.
Embodiment
Below in conjunction with accompanying drawing, specific implementation of the present invention is described in further detail.
Fig. 1 is the flow chart that the present invention is used to reduce the processing method of mobile phone advertisement network traffics; As described in Figure 1, the processing method for reducing the mobile phone advertisement network traffics of the present invention comprises the steps:
(1) ad data is divided into control information and content information;
(2) set up the ad data buffer memory on mobile terminal;
(3) look into from the ad data buffer memory of mobile terminal at every turn when needing display advertisement and see if there is advertisement and can throw in, if having execution in step (4), if not execution in step (5);
(4) carrying out ad content information according to the control information in the ad data buffer memory throws in;
(5) obtain control information from advertisement releasing server, check whether the ad data buffer memory of mobile terminal own has the buffer memory of this ad content information, if having execution in step (6), if do not have execution in step (7);
(6) take out ad content information and display advertisement from mobile terminal local advertising data buffer storage;
(7) obtain ad content information from the ad content server and put into local cache, then display advertisement.
Advertising message of the present invention is divided into two parts: 1) control information; 2) ad content information.
Described control information comprises:
A) advertisement ID, advertisement of unique sign
B) the advertising display time, advertisement is in time that mobile client need to be showed
C) advertising display number of times, the number of times that advertisement need to repeat to show in client
D) ad content address can obtain a structurized ad content by this address.
Described ad content is structurized data, usually describes with XML file or json etc.: wherein＜keyword〉the expression beginning,＜/keyword〉the expression end.＜!----〉the expression note
＜ad content 〉
＜advertisement item set 〉
＜advertisement item 1 〉
＜advertising display type〉type＜/the advertising display type〉＜!--commercial block is showed type, and 1-is the advertisement of word chain, the advertisement of the 2-picture layout of a page without columns, and the full frame advertisement of 3-, the 4-video ads--
＜advertisement title〉＜/the advertisement title〉＜! The title content of-advertisement--〉
＜ad content〉＜/ad content〉＜!--the ad content character string after coding--〉
＜width〉＜/width〉＜! The shared percentage of-this advertisement item--〉
＜advertisement item 1 〉
＜advertisement item 2 〉
...
＜advertisement item 2 〉
＜/advertisement item set 〉
＜/ad content 〉
Illustrate:
1)＜advertising display type〉be 1, the advertisement of expression word chain,＜advertisement title〉the inside deposits is the word that advertisement need to be showed;
2)＜advertising display type〉be 2, the advertisement of the expression picture layout of a page without columns will have two advertisement items, indicate respectively the ad content of the right and left.And the ad content of each is at＜ad content〉the inner coding.
3)＜advertising display type〉be 3, represent full frame advertisement, will only have an advertisement item, same ad content is at＜ad content〉the inner coding
4)＜advertising display type〉be 4, the expression video ads also only has an advertisement item, same ad content is at＜ad content〉the inner coding.
Described control information has been carried the time that advertisement need to show and has been showed number of times, advertisement and identifier ID, ad content address; If the displaying number of times of setting in control information greater than 1, obtains control information at mobile terminal again from advertisement releasing server after showing the number of times display advertisement; Fruit ad content sign does not change, and does not need to obtain ad data from the ad content server yet; Described ad content is the structural data of describing with the XML file.
For the form with above showing advertisements is embedded in general application program, above handling process need to be encapsulated as a SDK (software development kit that can directly call for general application developer) during actual the realization, general application program only need to be embedded into it and gets final product display advertisement in application program.
Fig. 2 is that mobile terminal carries out the flow chart that ad data is processed; As described in Figure 2, mobile terminal of the present invention carries out the flow process that ad data processes and comprises the steps:
(1) mobile terminal carries out the advertising display request
(2) whether the available cache memory advertisement is arranged, if the step of turning (3) is arranged, turn step (6) as nothing
(3) display advertisement, the advertising display number of times subtracts 1 simultaneously
(4) if the advertising display number of times less than or equal to 0 remove from buffer memory
(5) some second according to the advertising display time delay, then turn step (1), continue the request display advertisement
(6) to advertisement releasing server request advertisement control information, if ask successfully to continue, otherwise turn step (11)
(7) in the advertisement control information, whether advertisement ID in buffer memory, if it is turns step (3), otherwise continues
(8) according to the ad content string to ad content server request ad content, if success continue otherwise turns step (11)
(9) resolve the ad content body, isolate the ad content that needs displaying
(10) advertising message is deposited in the advertisement buffer memory, turn step (3)
(11) postpone 10 seconds
(12) turn step (1)
At first the present invention by showing the ad data of mobile terminal local cache, when only there is no ad data that buffer memory wants to access in buffer memory just from the advertisement releasing server downloading advertising data, and can be by only from the Advertisement Server download control information and then change the display mode of ad content buffer memory for the ad content in buffer memory.Because the data of control information are smaller, so can greatly reduce network traffics when advertisement when same mobile terminal need to be showed repeatedly.
Should be noted that at last: above embodiment is only in order to illustrate that technical scheme of the present invention is not intended to limit; Although with reference to preferred embodiment, the present invention is had been described in detail, those of ordinary skill in the field are to be understood that: still can modify or the part technical characterictic is equal to replacement the specific embodiment of the present invention; And not breaking away from the spirit of technical solution of the present invention, it all should be encompassed in the middle of the technical scheme scope that the present invention asks for protection.
Claims (10)
1. a processing method that is used for reducing the mobile phone advertisement network traffics, is characterized in that comprising the steps:
(1) ad data is divided into control information and content information;
(2) set up the ad data buffer memory on mobile terminal;
(3) look into from the ad data buffer memory of mobile terminal at every turn when needing display advertisement and see if there is advertisement and can throw in, if having execution in step (4), if not execution in step (5):
(4) carrying out ad content information according to the control information in the ad data buffer memory throws in;
(5) obtain control information from advertisement releasing server, check whether the ad data buffer memory of mobile terminal own has the buffer memory of this ad content information, if having execution in step (6), if do not have execution in step (7);
(6) take out ad content information and display advertisement from mobile terminal local advertising data buffer storage;
(7) obtain ad content information from the ad content server and put into local cache, then display advertisement.
2. the processing method for reducing the mobile phone advertisement network traffics according to claim 1 is characterized in that described control information carried the time that advertisement need to show and showed number of times, advertisement and identifier ID, ad content address.
3. the processing method for reducing the mobile phone advertisement network traffics according to claim 2, it is characterized in that if the displaying number of times of setting in control information greater than 1, obtains control information at mobile terminal again from advertisement releasing server after showing the number of times display advertisement.
4. the processing method for reducing the mobile phone advertisement network traffics according to claim 2, is characterized in that also not needing to obtain ad data from the ad content server if the ad content sign does not change.
5. according to claim 1 and 2 or 3 or 4 described processing methods for reducing the mobile phone advertisement network traffics, is characterized in that described ad content is structurized data.
6. treatment system that be used for to reduce the mobile phone advertisement network traffics is characterized in that comprising as lower device:
Be used for ad data is divided into the device of control information and content information;
Be used for setting up the device of ad data buffer memory on mobile terminal;
Be used for looking into from the ad data buffer memory of mobile terminal when needing display advertisement seeing if there is the device that advertisement can be thrown at every turn;
Be used for carrying out according to the control information of ad data buffer memory the device that ad content information is thrown in;
Be used for obtaining control information from advertisement releasing server, check whether the ad data buffer memory of mobile terminal own has the device of the buffer memory of this ad content information;
Be used for taking out from mobile terminal local advertising data buffer storage the device of ad content information and display advertisement;
Be used for obtaining ad content information from the ad content server and put into local cache, then the device of display advertisement.
7. the processing unit for reducing the mobile phone advertisement network traffics according to claim 6 is characterized in that described control information carried the time that advertisement need to show and showed number of times, advertisement and identifier ID, ad content address.
8. the treatment system for reducing the mobile phone advertisement network traffics according to claim 7, it is characterized in that if the displaying number of times of setting in control information greater than 1, obtains control information at mobile terminal again from advertisement releasing server after showing the number of times display advertisement.
9. the treatment system for reducing the mobile phone advertisement network traffics according to claim 7, is characterized in that also not needing to obtain ad data from the ad content server if the ad content sign does not change.
10. according to claim 6 or 7 or 8 or 9 described processing unit for reducing the mobile phone advertisement network traffics, is characterized in that described ad content is structurized data.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110380461.2A CN103139720B (en) | 2011-11-25 | 2011-11-25 | A kind of processing method and system for reducing mobile phone advertisement network traffics |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110380461.2A CN103139720B (en) | 2011-11-25 | 2011-11-25 | A kind of processing method and system for reducing mobile phone advertisement network traffics |
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| CN103139720A true CN103139720A (en) | 2013-06-05 |
| CN103139720B CN103139720B (en) | 2018-01-30 |
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Cited By (7)
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| CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术（北京）股份有限公司 | Method and device for generating playing strategy |
| CN106209986A (en) * | 2016-06-28 | 2016-12-07 | 北京金山安全软件有限公司 | Advertisement pulling method and device and terminal |
| CN106605249A (en) * | 2014-04-03 | 2017-04-26 | 万歌有限公司 | Systems and methods for providing advertising services to devices with an advertising exchange |
| CN106776674A (en) * | 2016-10-13 | 2017-05-31 | 上海拓畅信息技术有限公司 | A kind of advertisement delivery system and method |
| CN107066285A (en) * | 2016-12-27 | 2017-08-18 | 北京掌阔移动传媒科技有限公司 | A kind of method and system that advertisement is inserted in iMessage extensions |
| CN108769714A (en) * | 2018-05-04 | 2018-11-06 | 西安万像电子科技有限公司 | A kind of advertisement placement method and device |
| CN109960771A (en) * | 2019-03-22 | 2019-07-02 | 成都华律网络服务有限公司 | A kind of advertisement demonstration method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术（北京）股份有限公司 | Method and device for generating playing strategy |
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| CN109960771A (en) * | 2019-03-22 | 2019-07-02 | 成都华律网络服务有限公司 | A kind of advertisement demonstration method |
| CN109960771B (en) * | 2019-03-22 | 2023-10-31 | 成都华律网络服务有限公司 | Advertisement display method |
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| CN103139720B (en) | 2018-01-30 |
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Granted publication date: 20180130 Termination date: 20181125 |