CN108109044A - A kind of intelligence retail crm system - Google Patents

A kind of intelligence retail crm system Download PDF

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Publication number
CN108109044A
CN108109044A CN201711428169.7A CN201711428169A CN108109044A CN 108109044 A CN108109044 A CN 108109044A CN 201711428169 A CN201711428169 A CN 201711428169A CN 108109044 A CN108109044 A CN 108109044A
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information
face
customer
crm system
server
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CN201711428169.7A
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杨通
杨宽
陈翔
林珊珊
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Nanjing Open Network Technology Co Ltd
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Nanjing Open Network Technology Co Ltd
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Priority to CN201711428169.7A priority Critical patent/CN108109044A/en
Publication of CN108109044A publication Critical patent/CN108109044A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0213—Consumer transaction fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T17/00—Three dimensional [3D] modelling, e.g. data description of 3D objects
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/20—Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T7/00—Image analysis
    • G06T7/20—Analysis of motion
    • G06T7/246—Analysis of motion using feature-based methods, e.g. the tracking of corners or segments
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V10/00—Arrangements for image or video recognition or understanding
    • G06V10/40—Extraction of image or video features
    • G06V10/46—Descriptors for shape, contour or point-related descriptors, e.g. scale invariant feature transform [SIFT] or bags of words [BoW]; Salient regional features
    • G06V10/462—Salient features, e.g. scale invariant feature transforms [SIFT]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/161—Detection; Localisation; Normalisation
    • G06V40/166—Detection; Localisation; Normalisation using acquisition arrangements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/168—Feature extraction; Face representation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/172—Classification, e.g. identification
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30196—Human being; Person
    • G06T2207/30201—Face
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2219/00—Indexing scheme for manipulating 3D models or images for computer graphics
    • G06T2219/20—Indexing scheme for editing of 3D models
    • G06T2219/2021—Shape modification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition

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Abstract

The invention discloses a kind of intelligence retail crm systems, including camera, electronic curtain, memory, processor, network connection and background server, the system passes through the facial image of client by camera acquisition, acquired image is transported to processor, and recognition of face and detection are carried out wherein, the face sectional drawing that detects simultaneously is delivered to server and is analyzed and processed, and carries out advertisement dispensing according to result.The system globe area AR and AI technologies of the present invention targetedly can realize intelligent management and precision marketing to different clients, break through traditional business and surpass more inflexible shopping experience, realize displaying shopping, improve customer experience.

Description

A kind of intelligence retail crm system
Technical field
The invention belongs to retail customer's management domains under line, relate in particular to a kind of intelligence retail crm system.
Background technology
So-called retail crm system, i.e. CRM system used in retailer are a kind of utilization present information skills The technologies such as art, network technology, the system integration help to manage the various interactions that retailer occurs in the market behavior with client, Record the state of various activities between enterprise and client, the system that various data models are provided.But existing retail CRM systems System, an existing problem is cannot to provide trade company and the interaction of client, and client can not obtain enough feedbacks, crm system system System cannot actively collect customer information in itself, and accurately advertisement dispensing, information feedback and service are provided for different clients.
The content of the invention
For defect in the prior art and deficiency, the present invention develops a kind of intelligence retail crm system, the system Different clients targetedly can be realized intelligent management and precision marketing by system fusion AR and AI technologies, break through traditional business Super more inflexible shopping experience realizes displaying shopping, improves customer experience.
Specifically, present invention employs following technical schemes：
It is a kind of intelligence retail crm system, the system comprises camera, electronic curtain, memory, processor, network connection and Background server, camera are deployed in on the passage of shop and at 1.3 meters to 1.8 meters of ground, and camera is connected by interface To processor, which is characterized in that the intelligence retail crm system will perform following operation when client is by before camera：
1）Camera gathers the facial image for passing through client, and acquired image is transported to processor, and carries out wherein Recognition of face and detection；
2）By the face sectional drawing detected and be delivered to server, compared in server database, judgement be new customer or Patron, if patron then returns to the personal information of the customer and records this time into the relevant information in shop；If new care for It is objective then further start while this time is recorded into shop information recognition of face, gender identification, the age identification, mood identification and base Plinth data analysis；
3）Server is standardized the face on sectional drawing, is compared simultaneously with original storage data in the case of patron It optimizes, and the information after storage optimization, then by the face image data after standardization and upper one in the case of new customer The analysis data of step store together；
4）It is combined for patron and has stored in customer's relevant information in database, and for new customer then binding analysis Gender information, age information and the mood information obtained afterwards, selects suitable ad content, is shown back to electronic curtain Show.
Wherein in the intelligent CRM System of the present invention, recognition of face and detection include：Using face tracker to the figure As carrying out face critical point detection and tracking, wherein when reading first frame picture frame, the human face region in current image frame is captured, The key point in face is detected using machine learning algorithm, the later picture frame of first frame uses the tracking mode of characteristic matching, Above-mentioned key point is detected near former frame human face region, and captures the human face region of current image frame.
Further, system of the invention preferably also performs following steps：5）According to the facial image obtained, AR effects are made Fruit simultaneously returns to AR interaction photos, and launched ad content is superimposed on AR interaction photos.Wherein, the step of AR effects is made Suddenly include：The key point in human face region and detect and track face in picture frame is captured, makes 3D faceforms and according to obtaining The positions and dimensions that face key point information adjusts 3D faceforms in real time are obtained, multigroup melt is performed to the 3D faceforms after adjustment Fastening deformation, and effect superposition is carried out to multigroup fusion deformation, render face augmented reality effect.In addition, returning to AR photos While generate wechat public platform Quick Response Code, customer is prompted to be sent to corresponding photo after concern public platform is scanned the two-dimensional code On customer's mobile phone, if new customer further includes the step of direct customers improve personal information.
In the system of the present invention, in step 3）It is further included before middle storage information and distributes ID to corresponding customer, if Information after optimization is then stored under original ID by patron, if new customer then distributes it new ID and will be all Relevant information is stored under the new ID.
Preferably, the server in present system is further connected with settlement system, server according to recognition result to The customer carries out shopping information, the recommendation of favor information and the acquisition of the current shopping information of the client.
Advantageous effect：The present invention develops a kind of intelligent CRM System, which breaches prior art systems and be difficult to realize It is interactive, it is impossible to which that the defects of carrying out the push of accurate advertisement information can carry out accurate advertisement dispensing, active collection according to customer characteristics Customer Information improves the attraction to customer, realizes that AR is interactive with customer.
Description of the drawings
Fig. 1 is the overall procedure schematic diagram of present system；
Fig. 2 is the mounting structure schematic diagram of present system；
Fig. 3 is the information gathering flow diagram of present system；
Fig. 4 is that flow diagram is launched in the advertisement of present system.
Specific embodiment
The present invention will be described in detail with attached drawing With reference to embodiment.
The crm system of the present invention is to have merged AR and AI technologies to realize intelligence AR, and is made based on intelligent AR new It is sold crm system.The intelligence retail crm system of the present invention includes the components such as electronic curtain, camera, wherein can be by camera It is integrated with electronic curtain installation, forms intelligence AR all-in-one machines.The intelligence AR all-in-one machines can be placed on leading into shop for customer It is automatic to obtain image and carry out client's face identification when customer passes through camera on road, and image is further uploaded to clothes It is engaged in device, is compared with the data in server database, identifies new patron, and precisely launch AR interactive contents and wide It accuses.、
Intelligence retail crm system using the present invention, customer is from into shop to shopping, to payment and settlement until during departure all It can realize that customer and the AR of crm system of the present invention are interactive by the support of AR and AI technologies, obtain more plentiful shopping body It tests, realizes displaying shopping.
Referring to Fig. 1, when customer is into shop, camera automatic identification face gathers image and is sent to server, known It does not analyze.The image of acquisition is compared after detection is identified in server with the data in database, differentiates the old and new and cares for Visitor.The image of acquisition further by calling analysis engine, further analyzes relevant information.Such as face recognition engine identification people Face preserves the choosing of face frame and sectional drawing transmission；Gender engine returns to gender category by the way that transmission is identified and the portrait come Property；Age engine returns to age attribute by the way that transmission is identified and the portrait come；Basic data analysis engine is further Record portrait acquisition time, the merchant-related information（Such as retail shop address, title or shop ID）, member ID（By comparison It was found that directly relevant information is stored under existing ID when the portrait gathered is patron, if new customer Ze Xin distribution one A ID）, into shop number, member integrate etc. information.
Except into addition on the passage of shop, the AR advertising integrated machines of crm system of the present invention can also be placed in shop, to give Customer provides interactive and guiding concern public platform, improves Member Information etc..Customer is when before by all-in-one machine, according to recognition of face The knowledges such as technology recognition result, the age-sex that patron obtains according to existing data such as buying habit, new user according to identification Not as a result, pushing corresponding AR interactive advertisements to customer.Interactive by AR, guiding user pays close attention to businessman's public platform to obtain interaction Photo prompts new user's perfect information to obtain more better rights and interests according to user information.User after AR interactions are taken pictures, Quick Response Code is provided while returning to photo, user is by scanning the two-dimensional code concern businessman's public platform, obtaining photo and improving user Data.The perfect information of user can include：The personal information such as the pet name, phone, birthday, address, commemoration day and whether receive The setting options such as SMS push.While user carries out AR interactions, which can also gather the people by screen Number and statistics of attributes, number and the statistics of attributes of take pictures interactive number and statistics of attributes and barcode scanning concern.
Crm system of the present invention can also be connected to the payment and settlement system of businessman by server, as shown in Figures 2 and 3, Camera can be placed on cashier, and the head portrait of acquisition clearing user gathers user information（Name, gender, age, shopping are practised It is used to）, can also according to user information pushing corresponding information, such as when obtaining some accurate information such as birthdays of certain user, Birthday greetings such as one " so-and-so wish you happy birthday " etc., the business ice-cold from one very courteous can be served to client in front Shop becomes shop having human interest, understanding you.Cashier can carry out Products Show, product according to the user data of return to user Divide and exchange or new user is encouraged to improve membership information etc..And it can will work as time message details of shopping and the portrait collected Matching is synchronized to background data base, and database root classifies the article of purchase, according to shopping list so that counting user is done shopping Custom and shopping need, while be user's cumulative integral according to spending amount.It is set according to businessman, the application method of integration can be with Including needing to improve membership information, automatic deduction and exemption, preferential shopping etc..
After businessman collects user information using all-in-one machine, every the set time, it can will be used according to the information collected The buying habit at family carries out big data analysis, is precisely drawn a portrait to each client, as shown in Figure 4.Pass through the depth to user Enter to understand, can advertisement dispensing accurately be carried out to user, accomplish precisely push and customer care, such as festivals or holidays, shop-establishment celebration, life Day, often commemoration day, the dynamic of shopping product and favor information etc..Preferably public platform can be taken to push away for the user for paying close attention to public platform It send, for logging in cell-phone number and being ready that the user for receiving short message can be carried out at the same time the push of SMS.
Embodiments of the present invention are described in detail above in conjunction with attached drawing, but the invention is not restricted to above-mentioned implementations Mode in the knowledge possessed in technical field those of ordinary skill, can also not depart from present inventive concept Under the premise of make a variety of changes.

Claims (7)

1. a kind of intelligence retail crm system, the system comprises camera, electronic curtain, memory, processor, network connections And background server, camera are deployed in on the passage of shop and at 1.3 meters to 1.8 meters of ground, camera is connected by interface It is connected to processor, which is characterized in that the intelligence retail crm system will perform following behaviour when client is by before camera Make：
1）Camera gathers the facial image for passing through client, and acquired image is transported to processor, and carries out wherein Recognition of face and detection；
2）By the face sectional drawing detected and be delivered to server, compared in server database, judgement be new customer or Patron, if patron then returns to the personal information of the customer and records this time into the relevant information in shop；If new care for It is objective then further start while this time is recorded into shop information recognition of face, gender identification, the age identification, mood identification and base Plinth data analysis；
3）Server is standardized the face on sectional drawing, is compared simultaneously with original storage data in the case of patron It optimizes, and the information after storage optimization, then by the face image data after standardization and upper one in the case of new customer The analysis data of step store together；
4）It is combined for patron and has stored in customer's relevant information in database, and for new customer then binding analysis Gender information, age information and the mood information obtained afterwards, selects suitable ad content, is shown back to electronic curtain Show.
2. intelligence retail crm system as described in claim 1, which is characterized in that recognition of face and detection include：Utilize face Tracker carries out face critical point detection and tracking to described image, wherein when reading first frame picture frame, captures present image Human face region in frame detects the key point in face using machine learning algorithm, and the later picture frame of first frame uses feature Matched tracking mode detects above-mentioned key point near former frame human face region, and captures the human face region of current image frame.
3. intelligence retail crm system as described in claim 1, which is characterized in that the system also performs following steps：5）According to The facial image obtained makes AR effects and simultaneously returns to AR interaction photos, and on AR interaction photos superposition launched it is wide Accuse content.
4. intelligence retail crm system as claimed in claim 3, which is characterized in that the step of making AR effects includes：Capture figure As human face region in frame and the key point in detect and track face, make 3D faceforms and believe according to face key point is obtained Breath adjusts the positions and dimensions of 3D faceforms in real time, and multigroup fusion is performed to the 3D faceforms after adjustment and is deformed, and to more Group fusion deformation carries out effect superposition, renders face augmented reality effect.
5. intelligence retail crm system as claimed in claim 3, which is characterized in that generate wechat while AR photos are returned Public platform Quick Response Code prompts customer that corresponding photo is sent on customer's mobile phone after concern public platform is scanned the two-dimensional code, such as Fruit is that new customer further includes the step of direct customers improve personal information.
6. intelligence retail crm system as described in claim 1, which is characterized in that in step 3）It is also wrapped before middle storage information It includes and distributes ID to corresponding customer, if the information after optimization is then stored under original ID by patron, if new customer is then It distributes it new ID and all relevant informations is stored under the new ID.
7. intelligence retail crm system as described in claim 1, which is characterized in that server is further connected with settlement system, Server carries out shopping information, the recommendation of favor information and the current shopping information of the client according to recognition result to the customer Acquisition.
CN201711428169.7A 2017-12-26 2017-12-26 A kind of intelligence retail crm system Pending CN108109044A (en)

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Cited By (17)

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CN108875678A (en) * 2018-06-29 2018-11-23 上海小蚁科技有限公司 The concern number of subject matter determines method and device, storage medium, terminal
CN108985236A (en) * 2018-07-20 2018-12-11 南京开为网络科技有限公司 A kind of face identification method separating convolution model based on depthization
CN109002778A (en) * 2018-06-29 2018-12-14 上海小蚁科技有限公司 Concern amount determines method and device, storage medium, terminal
CN109409962A (en) * 2018-11-08 2019-03-01 北京旷视科技有限公司 Image processing method, device, electronic equipment, computer readable storage medium
CN109523325A (en) * 2018-11-29 2019-03-26 成都睿码科技有限责任公司 A kind of targetedly self-regulation advertisement delivery system based on recognition of face
CN110007614A (en) * 2019-04-10 2019-07-12 南京思德展示科技股份有限公司 A kind of novel digital experiential marketing system
CN110020919A (en) * 2019-03-24 2019-07-16 佛山市冠恒网络科技有限公司 A kind of product intelligent is shown and retail trade system and method
CN110348899A (en) * 2019-06-28 2019-10-18 广东奥园奥买家电子商务有限公司 A kind of commodity information recommendation method and device
CN110735580A (en) * 2018-07-03 2020-01-31 蔡聪源 Automatic AI two-way internet and automatic AI
CN111091412A (en) * 2019-11-22 2020-05-01 丁萍 Data acquisition system based on consumer age and consumption preference
CN111445285A (en) * 2020-03-27 2020-07-24 江苏一道云科技发展有限公司 Market face recognition recommendation system based on AR augmented reality
CN111476072A (en) * 2019-01-24 2020-07-31 大白科技发展(上海)有限公司 Real-time passenger flow volume analysis system based on face recognition
CN111722772A (en) * 2019-03-21 2020-09-29 阿里巴巴集团控股有限公司 Content display method and device and computing equipment
WO2020244361A1 (en) * 2019-06-03 2020-12-10 北京市商汤科技开发有限公司 Data processing method and apparatus, and storage medium
CN112651793A (en) * 2021-02-09 2021-04-13 广东天正计算机服务有限公司 Intelligent retail system based on face recognition
CN113763021A (en) * 2021-02-05 2021-12-07 南京开为网络科技有限公司 Accurate marketing system
CN113962765A (en) * 2021-10-11 2022-01-21 杭州拼便宜网络科技有限公司 Retail intelligent interactive exhibition and sale system

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