CN107944969A - It is a kind of to concentrate the marketing model of dispatching of making a reservation of serving the meals - Google Patents
It is a kind of to concentrate the marketing model of dispatching of making a reservation of serving the meals Download PDFInfo
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- CN107944969A CN107944969A CN201711271712.7A CN201711271712A CN107944969A CN 107944969 A CN107944969 A CN 107944969A CN 201711271712 A CN201711271712 A CN 201711271712A CN 107944969 A CN107944969 A CN 107944969A
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- 235000012054 meals Nutrition 0.000 title claims abstract description 41
- 239000012141 concentrate Substances 0.000 title claims abstract description 20
- 235000013305 food Nutrition 0.000 claims abstract description 59
- 238000004806 packaging method and process Methods 0.000 claims abstract description 4
- 239000000463 material Substances 0.000 claims description 3
- 235000021485 packed food Nutrition 0.000 claims description 3
- 235000021170 buffet Nutrition 0.000 claims description 2
- PCHJSUWPFVWCPO-UHFFFAOYSA-N gold Chemical compound [Au] PCHJSUWPFVWCPO-UHFFFAOYSA-N 0.000 claims description 2
- 239000010931 gold Substances 0.000 claims description 2
- 229910052737 gold Inorganic materials 0.000 claims description 2
- 235000013311 vegetables Nutrition 0.000 claims description 2
- 230000005540 biological transmission Effects 0.000 claims 1
- 230000010354 integration Effects 0.000 claims 1
- 238000000034 method Methods 0.000 claims 1
- 235000013361 beverage Nutrition 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 235000009508 confectionery Nutrition 0.000 description 2
- 235000021183 entrée Nutrition 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 235000021110 pickles Nutrition 0.000 description 2
- 235000011888 snacks Nutrition 0.000 description 2
- 244000283207 Indigofera tinctoria Species 0.000 description 1
- 244000269722 Thea sinensis Species 0.000 description 1
- 239000011449 brick Substances 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 235000005911 diet Nutrition 0.000 description 1
- 230000037213 diet Effects 0.000 description 1
- 238000011835 investigation Methods 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
- 239000004570 mortar (masonry) Substances 0.000 description 1
- 238000012856 packing Methods 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0621—Item configuration or customization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0639—Item locations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
- G06Q50/12—Hotels or restaurants
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- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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- Theoretical Computer Science (AREA)
- Tourism & Hospitality (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
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- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
It is a kind of to concentrate the marketing model of dispatching of making a reservation of serving the meals, it is described including client, database, center of serving the meals, dispensing vehicle, the order client clicks on required food and drink order by client, client can select a tableware according to the situation of itself when placing an order or reuse tableware, so preferably tableware usage charges can be saved for client, it is sent to after packaging food and drink order in fixing point or direct order client's hand, also can be by order client to fixing point or dispensing vehicle self-carry.
Description
Technical field：
The present invention relates to a kind of marketing model, more specifically, being related to a kind of can concentrate the marketing model of dispatching of making a reservation of serving the meals.
Background technology：
Present catering industry, also has the food and drink on internet to take out market, is typically all that each restaurant or cafe pass through
Third-party platform is promoted and is marketed again by sending take-away mode to be directly sent in consumer's hand.Due to one the very big the 3rd
The Fang Pingtai not direct management directly to the business that serves the meals, the quality for the food that consumer buys can not ensure, nowadays, with meal
The aggravation of industry competition is drunk, more and more food and beverage enterprises have focused on the outer of food product and served.It data show, some meal
Drink shop is even more than solid shop/brick and mortar store by the off-trade volume of online retailing.2013 end of the years so far, took out industry and seem especially hot
Noisy, some platforms have just reached 100,000 parts of odd-numbered day order peak value in January, 2014, and " being hungry " also has the list of odd-numbered day 80,000
The peak value amount of having.In January, 2014, masses' comment homepage, which is reached the standard grade, takes out channel, supports online and phone to place an order.In January, 2014, group of U.S.
Online line is taken out, and user rolls into a ball in U.S. and takes out channel, it is possible to checks the dining room that take away service available.In April, 2014, Baidu, which reaches the standard grade, to be based on
The take-away of map.The merchant data in take-away field is shared between each platform and platform flow is integrated and taken out, Internet enterprises are undoubtedly
Take a fancy to this block and be known as the last indigo plant sea of catering industry.Data statistics shows, in July, 2014 whole nation food and beverage enterprise income increase
9.4%, sell and account for the 10% of national food and drink consumption total value, wherein low and middle-end food and beverage enterprise income increase about 12.7%, growth is fast
Suddenly.Ratio of making a reservation on China Internet user networks in 2014 makes a reservation be increasingly becoming take-away mainstream on the net close to 40%.To the year two thousand twenty
National food and drink consumption total value is estimated to be up to 800,000,000,000 yuan.To the year two thousand twenty, take out market scale and be expected to be up to 70,000,000,000.And
On the basis of industry research is taken out in food and drink for many years, the current situation of industry market is taken out with reference to Chinese food and drink, passes through senior research
Team takes out Market News to food and drink and carries out finishing analysis, and the data for relying on national authority data resource and long market to monitor
Storehouse, takes out food and drink industry and has carried out comprehensive, careful investigation and analysis, following take-away or catering trade based on working lunch
Mainstream, but so more dining amounts, are all different unit offers of serving the meals, food can not arrive safety assurance, and each supply
Unit of eating is all different, and the model of tableware is also all different, and is also all into dispatching, so in food delivery by different take-away companies
Also the quality of food can be lowered in journey, due to the difference of each unit of serving the meals, take-away company send by all means, does not withdraw the situation of tableware
Under, the tableware reused can not be just used at all, and order client can not also select to use using reuse tableware, so every
Year causes many municipal refuses due to the use of a tableware.
The content of the invention
It is an object of the invention to overcome it is existing the defects of, there is provided it is a kind of to concentrate the marketing mould of dispatching of making a reservation of serving the meals
Formula, makes the food more safety and sanitation served the meals, and cost is lower, and order client is also an option that using tableware is reused, and is subtracted
Few more disposable tableware rubbish.
To achieve the above object, the present invention provides following technical solution：Including client, database, center of serving the meals, match somebody with somebody
Car is sent, the order client clicks on required food and drink order by client, has the client required each in platform of making a reservation
Kind food（Entree, pickles, sweets, Western-style food, also have the food such as local snack）, by the order situation analysis of client,
The factory that serves the meals can prepare the food material of buying required for next time, can also be according to required for order situation analysis regional
Food variety and quantity, can food is standby in advance on fixing point or dispensing vehicle according to analysis, can make to order faster
Single client can get food order, and the analysis according to database of the food and drink factory, which determines to concentrate, makes food quantity,
Food and drink order can be individually packed in factory, also can be according to the analysis of database, then it is sent to by dispensing vehicle the time of fixing point
Road on pack food and drink order or to fixing point subpackage, pack and fixing point or direct order client's hand be sent to after food and drink order
In, it can also be picked up by oneself by order client to fixing point or dispensing vehicle.
As preferred：The client can be the AAP of food and drink platform, public's WeChat ID, other network-sides, and client can
To show various the food and drink vegetables and food needed for order, client can customize in advance, also directly order packaged meal
Diet product requires dispatching.
As preferred：The database is to receive and sending the quantity on order of data consumers, can also be analyzed daily
Required various food materials, the address of customer order, fixing point is from client's distance, if the factory that needs to serve the meals packages, also
It is dispensing dispensing vehicle packaging, if be to reuse tableware packaging or disposable tableware, be sent respectively to serve the meals after analysis is good
Factory or serve the meals dining room and dispensing vehicle.
As preferred：The dispensing vehicle possesses the condition that can pack the various food of order client, can also transport packaged
Food order.
As preferred：The fixing point is the convenience store on order client periphery, and buffet meal cabinet, be parked in order client week
The dispensing vehicle on side etc..
As preferred：It is described that due to being to concentrate to serve the meals, the tableware for using same model can be unified by concentrating during serving the meals,
The tableware of same model can more preferably dispense various food, and better can utilize tableware, improve the probability for reusing tableware.
As preferred：The order client can select a tableware according to the situation of itself when placing an order or repeat to make
With tableware, preferably tableware is saved for client and used.
As preferred：It is described to give platform to integrate or encourage profit in order to which more order clients selection be encouraged using repetition tableware
The preferential mode such as gold.
As preferred：The order client closely also can voluntarily arrive serve the meals factory or confession from the factory that serves the meals dining room of either serving the meals
Canteen hall or by its Direct Distribution.
Brief description of the drawings：
Fig. 1 be it is of the present invention it is a kind of can concentrate serve the meals make a reservation dispatching marketing model marketing structure diagram.
Fig. 2 be it is of the present invention it is a kind of can concentrate serve the meals make a reservation dispatching marketing model order schematic diagram.
Fig. 3 be it is of the present invention it is a kind of can concentrate serve the meals make a reservation dispatching marketing model food delivery schematic diagram.
Embodiment：
According to Fig. 1, Fig. 2, Fig. 3, described pass through visitor including client, database, center of serving the meals, dispensing vehicle, the order client
Family endpoint hits required food and drink order, shows there are the required various food of client in platform of making a reservation（Entree, pickles, sweet tea
Product, Western-style food, also have the food such as local snack）, client placed an order by client, and client is when placing an order according to the feelings of itself
Condition can select a tableware or reuse tableware, so preferably can save tableware usage charges for client, serve the meals factory
Or dining room of serving the meals determines to concentrate and makes food quantity according to the analysis of database, can individually pack food and drink in the factory and order
It is single, also can according to the analysis of database, then be sent to by dispensing vehicle fixing point time road on pack food and drink order or to fixation
Point subpackage, is sent in fixing point or direct order client's hand after packing food and drink order, also can by order client to fixing point or
Dispensing vehicle picks up by oneself.
It is comprehensive the above described is only a preferred embodiment of the present invention, not make limitation in any form to the present invention,
Although the present invention is disclosed above with preferred embodiment, but is not limited to the present invention, any to be familiar with this professional technology
Personnel, without departing from the scope of the present invention, when the technology contents using the disclosure above make a little change or repair
The equivalent embodiment for equivalent variations is adornd, as long as being the content without departing from technical solution of the present invention, the technology according to the present invention is real
Any simple modification, equivalent change and modification that confrontation above example is made, still falls within the protection of technical solution of the present invention
Scope.
Claims (8)
1. a kind of can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that including client, database, serve the meals
The heart, dispensing vehicle, the order client click on required food and drink order by client, and the food and drink order of client passes through database
Analysis, be sent to food and drink factory and dispensing vehicle, the food and drink factory can determine to concentrate according to the analysis of database makes food
Quantity, can individually pack food and drink order in factory process, also can be assigned to dispensing vehicle according to the analysis of database, then
It is sent to by dispensing vehicle on the upper road of the time of fixing point and packs food and drink order or to fixing point subpackage, packaged food and drink order can
, also can be by order client to fixing point self-carry directly in order client's hand.
2. a kind of according to claim 1 can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the client
End can be the AAP, WeChat ID, other network-sides of food and drink platform, and client can show the various food and drink vegetables needed for order
And food, client can customize in advance, also packaged dining food is directly being ordered.
3. a kind of according to claim 1 can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the data
Storehouse is that can analyze various food materials required daily, the distance of customer order, if need to pack in reception and transmission data
Good or dispensing dispensing vehicle packaging.
4. a kind of according to claim 1 can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the dispatching
Car possesses the condition that can pack the various food of order client, can also dispense packaged food order.
5. a kind of according to claim 1 can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the fixation
Put the convenience store for order client periphery, buffet meal cabinet, the dispensing vehicle for being parked in order client periphery.
6. a kind of can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the concentration can unite during serving the meals
One uses the tableware of same model, improves the probability for reusing tableware.
7. a kind of can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the order client can when placing an order
To select a tableware or reuse tableware.
8. a kind of according to claim 7 can concentrate the marketing model of dispatching of making a reservation of serving the meals, it is characterised in that the order
Client's selection can give the preferential modes such as platform integration, the sharp gold of prize using tableware is repeated.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711271712.7A CN107944969A (en) | 2017-12-06 | 2017-12-06 | It is a kind of to concentrate the marketing model of dispatching of making a reservation of serving the meals |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711271712.7A CN107944969A (en) | 2017-12-06 | 2017-12-06 | It is a kind of to concentrate the marketing model of dispatching of making a reservation of serving the meals |
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| Publication Number | Publication Date |
|---|---|
| CN107944969A true CN107944969A (en) | 2018-04-20 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711271712.7A Pending CN107944969A (en) | 2017-12-06 | 2017-12-06 | It is a kind of to concentrate the marketing model of dispatching of making a reservation of serving the meals |
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| CN (1) | CN107944969A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108876660A (en) * | 2018-05-31 | 2018-11-23 | 唐红波 | Processing method, device, equipment and the readable storage medium storing program for executing of tableware information |
| CN108898350A (en) * | 2018-07-26 | 2018-11-27 | 成都校智科技有限公司 | A kind of team's allocator |
| CN109685973A (en) * | 2018-11-16 | 2019-04-26 | 广州市格利网络技术有限公司 | A kind of recovery method and device of reusable table ware |
| CN110046731A (en) * | 2019-04-03 | 2019-07-23 | 李军棉 | Based on the flow quantity control method and system that tableware can be recycled for taking out platform |
| CN112837133A (en) * | 2021-03-10 | 2021-05-25 | 口碑(上海)信息技术有限公司 | Package information providing method and device and electronic equipment |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1728179A (en) * | 2004-07-27 | 2006-02-01 | 袁天祜 | Fast food service system for southern and northern pastries and namable snacks |
| CN103778517A (en) * | 2014-02-21 | 2014-05-07 | 苏州杏仁餐饮管理有限公司 | Supply chain system of public catering services |
| CN106081479A (en) * | 2016-06-21 | 2016-11-09 | 曾庆程 | Fast food system and there is the intelligent dog wagon of this fast food system |
-
2017
- 2017-12-06 CN CN201711271712.7A patent/CN107944969A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1728179A (en) * | 2004-07-27 | 2006-02-01 | 袁天祜 | Fast food service system for southern and northern pastries and namable snacks |
| CN103778517A (en) * | 2014-02-21 | 2014-05-07 | 苏州杏仁餐饮管理有限公司 | Supply chain system of public catering services |
| CN106081479A (en) * | 2016-06-21 | 2016-11-09 | 曾庆程 | Fast food system and there is the intelligent dog wagon of this fast food system |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108876660A (en) * | 2018-05-31 | 2018-11-23 | 唐红波 | Processing method, device, equipment and the readable storage medium storing program for executing of tableware information |
| CN108898350A (en) * | 2018-07-26 | 2018-11-27 | 成都校智科技有限公司 | A kind of team's allocator |
| CN109685973A (en) * | 2018-11-16 | 2019-04-26 | 广州市格利网络技术有限公司 | A kind of recovery method and device of reusable table ware |
| CN109685973B (en) * | 2018-11-16 | 2021-10-01 | 广州市格利网络技术有限公司 | Recycling method and device of reusable catering tool |
| CN110046731A (en) * | 2019-04-03 | 2019-07-23 | 李军棉 | Based on the flow quantity control method and system that tableware can be recycled for taking out platform |
| CN110046731B (en) * | 2019-04-03 | 2024-06-11 | 李军棉 | Circulation control method and system for recyclable tableware based on take-out platform |
| CN112837133A (en) * | 2021-03-10 | 2021-05-25 | 口碑(上海)信息技术有限公司 | Package information providing method and device and electronic equipment |
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| PB01 | Publication | ||
| PB01 | Publication | ||
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Application publication date: 20180420 |