CN107516233A - A kind of the whole network marketing type on-line shop solves method - Google Patents

Abstract

The present invention relates to a kind of the whole network marketing type on-line shop to solve method, and the online Integrated services of running a shop such as the construction of online shopping mall, the finishing in store, the operation popularization in shop, the management of more shops are provided for the vast friend for wanting to march the network market.Help you to realize synchronous marketing, the unified management of the commodity, member, sequence information in the multi-platform shop such as Taobao, Jingdone district, quickly realize the multiplication of sales volume.Independent retail platform+large-scale C2C platforms+main flow B2C platforms, full channel synchronization marketing, comprehensive layout business net, make network and sell kingdom directly to households.Built-in powerful the whole network integrates extension programme, and diversified drainage way is perfectly combined with abundant promotion pattern, using sufficiently effective marketing, the quick conclusion of the business for improving on-line shop.From building a station to O＆M, 0 technology burden does electric business.3 working days are only needed, fast shop is logical to help your fast construction marketing type on-line shop, faster, preferably realizes profit.

Description

A kind of the whole network marketing type on-line shop solves method

The present invention relates to on-line shop's gondola sales, more particularly to a kind of the whole network marketing type on-line shop solves method.

As shown by data, with the growth and popularization of mobile on-line shop, people expect that increasing retailer provides and more optimized Mobile network and more perfect move transaction system support mobile phone terminal to merchandise, the retailer for having 59% at present can be its shifting The development of dynamic website and mobile electric business business provides higher priority.Consumer wishes that their exchange hours are shorter, and express delivery is more It hurry up, investigation display, 42% interviewed consumer represents that mobile on-line shop is that they search for the favorite mode of products ＆ services information, 80% consumer wants to that the information such as product information and stock can be obtained when they browse commodity.In addition, in addition One group of mobile network office system as shown by data, as increasing low-income consumer begins to use mobile device, huge people Mouth quantity will promote the growth of nearly half movement shopping spending, and the consumer online that China has 68% claims them to be entered with mobile phone Row shopping, for enterprise, mobile network office system will also seize the only magic weapon in mobile Internet market as them.

The present invention relates to a kind of the whole network marketing type on-line shop to solve method, can support multi-exchange side on internet The mall system of formula, by the docking with wechat payment interface, Alipay payment interface, Unionpay's payment interface, line is realized easily Upper payment it is convenient.The more shops's systems of O20, meet the comprehensive demands of O2O.Support is visited self-carry, shops's dispatching, Auto-matching hair Goods, shops independently make an inventory stock, after sale delivery, processing, financial counting and autonomous business.Customer is by code of picking up goods to taking under line Goods, businessman are carrying out checking and writing off order from the background.Own logistics distribution can also be provided, more experience are brought for consumer.System Matching can be gone automatically according to order, and shops delivers nearby, realizes quick delivery and businessman need not worry about inventory problem.In mobile terminal, Positioned according to LBS, it is more precisely fast.

A kind of the whole network marketing type on-line shop solves the electronic business mode that method is a kind of " business is to visitor ", that is, generally say It region be directly facing the retailing pattern that consumer sells products ＆ services.Based on Network Retail, mainly by means of internet Carry out online sales activity.I.e. enterprise provides a new shopping environment by internet for consumer --- Online Store, disappear The person of expense is by network shopping on the web, in online payment.This pattern saves time and the space of client and enterprise, carries significantly High trading efficiency, saves valuable time.The whole network marketing type store solution system needs enterprise, personal user's difference Ask fully integrated and shorten distribution chain together, from angle of marketing for, sale chain middle ring section it is more few better, Ripe industry, sale chain are shorter；B2C usually not stocks, fully cost is saved for client（When wherein cost includes Between, many factors such as fund, risk）；And more perfect logistics system is established, select suitable logistics public according to customer demand Department, reinforcement cooperate with loglstics enterprise, form the logistics' settlement scheme of the whole series.E-commerce system is searched in face of the commodity of magnanimity Rope, its result response speed will directly affect the purchase experiences of client, and traditional business web site uses directly inquiry database Mode handles the searching request of client, can also meet to require when commodity data amount and customer volume are not very big, once business Product quantity and customer volume explode, and its inquiry velocity often makes it difficult for people to receive, and more severe patient can also directly result in server crash. The whole network marketing type store solution system uses Full-text Indexing Technology, greatly improves commodity information retrieval speed, reduces Server load.Businessman is also helped to save software and hardware input cost from another point of view.The whole network marketing type store solution system Use the exploitation of dynamic template loading technique.The technology solves user interface and code combines too close inconvenient businessman to boundary The problem of personalized modification, is made in face, using ASP.NET operation when Dynamic loading technique just parsed when opening webpage and load mould Plate so that system remains to easily change user interface after exploitation is completed to deliver.

Kind of the whole network marketing type on-line shop solution party initial approach to become a Buddhist believer shop module mainly include shops's management, settlement management, IBeacon manages three subfunctions.

Shops's management includes shops's maintenance management, shops's Password Management, shops OpenID management, shops's dispatching scope management Deng.Any shops stock or platform stock reach customer's quantity purchase：When single under customer, maximum single shop stock（Containing platform） For the maximum quantity that can do shopping；Suo Men shops stock sum or platform stockpile number reach customer's quantity purchase：When customer places an order When, all shops and platform accumulated stock are the maximum quantity that can do shopping.

The function of settlement management includes carrying out gathering statistics according to specific shops and beneficiary, and objects of statistics is completed Order；The details for order of having collected money can be inquired about；Query Result report can be generated.Normally completing for all shops delivery is ordered Singly counted.Including total number of orders, order total amount, order gross profit statistics.

Ibeacon is the New function being equipped with IOS7, by the equipment equipped with low-power consumption bluetooth communication function to surrounding The ID of oneself is sent, receiving the application software of the ID can take some actions according to the ID.For example set in shop If iBeacon communication modules, coupons can be sent to periphery customer and enter shop integration.

Merchandise module is mainly used for the data and information of editorial management commodity, including trade name, price, SUK codes, commodity The information such as numbering, inventories and image link, merchandise news can carry out batch importing by the packet that Taobao assistant generates And export, merchandise module include " items list ", " classification/type management ", " brand/tag control " and " Taobao's service management " Four parts.Click on " items list " under merchandise module, you can into the interface in items list, the commodity in items list The information such as title, SKU, picture, coding and inventories embodied entirely at this interface, the editor being included in Classification Management Situation can also embody in this table accordingly, while the information of the input commodity in interface, can accurately find phase Underlying commodity detailed data and information.The interface of commodity classification can be entered by clicking on " Classification Management " key under merchandise mart, herein Interface can create a new classification by inputting classification information, while can also be to existing grouped data income Delete or change.The interface that " Brand management " enters Brand management is clicked on, this interface can be used with some newly-built platforms Brand, brand before can also be modified.Click on the interface that " type management " enters type management, this interface The type that can be used with some newly-built platforms, synchronic typological are also the set of attribute, specification, and each type can include multiple category Property and property value, " color ", " size ", " specification " three fixed specifications can also be opened, and set for these specifications corresponding Specification value, then these specification values just appear in the commercial articles searching page on foreground.

Order management module includes order management, goods return and replacement（Money）, four submodules of Bill Management and express delivery menu manager, order Menu manager major function is the management to order life-cycle after customer places an order；Order is collected money, with goods, delivery；Express delivery singles Print, order blank printing, dispatch list printing；Order exports and some orders set work(etc..Goods return and replacement（Money）Including reimbursement request slip Management, Return Application menu manager and application menu manager of exchanging goods.Reimbursement request slip is examined to the reimbursement application that member proposes, branch Reimbursement is held to pre-payment account number and bank card.The Return Application that Return Application single pair member proposes is examined, and supports return of goods money To pre-payment account number and bank card.What request slip of exchanging goods proposed to member, which exchange goods, is managed（Inquiry, examination ＆ approval, deliver again）. Bill Management, which is provided and collected money ,/replacing/delivers/and the inquiry of returned purchase invoice manages with deleting.Express delivery menu manager passes through consignor's information Management addition store and shops's information, it is that the fast transfer list used carries out set and set to put using express delivery single mode plate, it is therefore an objective to improve The efficiency that express delivery list fills in Shipping Information is filled out with specification.

Member management includes member management, member's Deep Marketing, client feedback and trusts four submodules of login.Work as customer It has registered store account or log into system by trusting, just automatically become the member in store, member is obtained by doing shopping Integration, scores accumulated can lift member's grade, and different grades of member can enjoy different discounted costs in store Acquisition commodity.The function of offer includes the management service of all membership informations；To finger by way of short message, mail, interior letter of standing Determine member's PUSH message；The login password of membership password is reset with trading password；The management service of member's grade is provided；Meeting is provided Management service of member's integration etc..Deep Marketing can be carried out to member, according to the hour of log-on of member, active degree, stop eye Time, three kinds of conditions were classified to member, were pushed so as to carry out targetedly message to classification member, for example new client is big Gift bag, dormancy member wake-up etc..Possess client feedback mechanism, to all kinds of interactive information inlet pipes carried out in store with member Reason.System supports QQ trusts to log in, Taobao trusts login, Alipay trusts login and trusts login and wechat barcode scanning with Sina weibo Log in, member can be registered as automatically by the consumer logged in upper type, system background " member "-" trust log in "-【Letter Appoint and log in list】In, corresponding trust can be configured and logged in.

System administration includes basic setup, pays dispatching setting, priority assignation and the part of picture library management four.Basic setup The setting of some Back ground Informations such as title, Logo, domain name, page footing comprising store；Specify the alerting pattern pipe of message scene Reason；.Online customer service account number configuration management；In support Email, stand in addition to message, SMS these three conventional meanses, Wechat prompting message is also supported in mobile cloud store 2.0, and customer need to only pay close attention to the wechat public number of businessman, when customer carries out scene behaviour When making, corresponding wechat prompting message can be received.Pay dispatching to be made up of four sub-function modules, customer sees on foreground Means of distribution, it is that backstage passes through【Means of distribution】Will【Freight charges template】With【Logistics company】The operation effect connected, caring for Corresponding freight charges calculating will be carried out after the selected means of distribution of visitor.Priority assignation includes the management service of department privilege；Division management Member's is subordinate to sector disrtibution；The password modification of department manager；The inquiry and deletion of Operation Log；The backup and recovery of database Etc..

System provides careful rights management policy, each exercisable authority is all controlled, store can With the department according to department's responsibility by delineation of power to matching, produce different sub- account numbers, for example, can by system manager Lai Store basic setup is managed, the classification of commodity, issue are managed by Department of Trade, order and marketing activity etc. are managed by sales department Deng；System can also carry out unified authorization to the different personnel in same department, pass through first【Division management】Establish department's name Claim simultaneously batch operation authority, such as commodity issue, commodity editor, commodity are checked, are then passed through【Admin Administration】By department people Member is incorporated to department, you can realizing certain portion, someone does the setting of something.Picture library is mainly that the picture in store is managed and made With, for example we in RichText Edition, by picture preset in advance in picture library, we easily quote can, from Without to be uploaded from local computing every time；By using picture classification, picture can be preferably managed.Store is also Can be given a discount by such as commodity, buy give, quota is preferential, purchase by group, reward voucher etc. advertising campaign improves commodity transaction volume.Battalion Pin pipe reason promotees movable effect, wholesale scheme, reward voucher, SEO comprising integration managing, store and optimizes five submodules.

Marketing activity system convention is：Single commodity can only participate in a kind of commercial promotions activity；Single order can only be enjoyed A kind of order promotion relates to cash activity；Order meets multiple when relating to cash activity simultaneously, and the dynamics that enjoys privileges is maximum；Order promotees The existing activity that relates to of pin can be enjoyed simultaneously with noncash activity；Commercial promotions can be enjoyed simultaneously with order advertising campaign；Quota Giving a present can only be triggered by shopping cart, can only be enjoyed once；Purchase by group, flash sale, the commodity of bundle sale can not be participated in again Other commercial promotions activities, do not enjoyed together with other animation effects；Reward voucher, can be with other activities except in addition to purchasing by group with flash sale Enjoy together；In addition to bundle promotion, other advertising campaigns, which may specify, participates in the activity time.

Financial management includes advance payment management and two submodules of management of withdrawing deposit.Advance payment is one for store member Convenient measure, member can be by adding microfinance, so in business such as shopping, reimbursements in opening, supplement with money toward advance account This account can be convenient to use in fund operation in city.Function includes having opened member account's pipe that estimated money pays family Reason；Advance account transaction details are inquired about, form can be exported.Member needs to want front page layout first to open advance account, sets Advance payment function can be just used after the administrator password of account.Management of withdrawing deposit withdraws deposit minimum limit, Alipay in batches comprising setting Transfer accounts setting, wechat batch is transferred accounts setting.The commission that exhibition row promoter proposes is withdrawn deposit application, and is audited；The servant to have withdrawn deposit Gold application inquiry.By collecting, arranging, analyzing flow access, merchandise sales, the order amount of money obtain some useful information, help Power store carries out carrying out the purpose that more favourable adjustment is statistical function to commodity, marketing strategy.Statistical function is divided into website stream Amount statistics counts two submodules with retail trade.

Website traffic statistic configures including statistical function, checks the functions such as statistical result, and retail trade statistics includes retail Business reports that order statistics, merchandise sales are detailed, sells index analysis, merchandise sales seniority among brothers and sisters, and commodity access and purchase ratio, meeting Member's consumption seniority among brothers and sisters, member's Area distribution, member increase the functions such as statistics.It is comprehensive that order and member are analyzed, it is decision-making Layer provides data and supported.

Claims (4)

1. the present invention relates to a kind of the whole network marketing type on-line shop to solve method, its core feature is：Full channel layout business, it is independent Platform+large-scale C2C platforms+main flow B2C platforms are sold, full channel synchronization marketing, comprehensive layout business net, network is made and sells king directly to households State；More shop ERP management, with day cat, pat, Mainstream Platform slitless connection, the order data such as Jingdone district are got through comprehensively, realize more flat Lean operation management is unified in the more shops of platform；Platform run-up is sold, from building a station to O＆M, 0 technology burden does electric business.

2. only needing 3 working days, fast shop is logical to help your fast construction marketing type on-line shop, faster, preferably realizes profit；Full marketing is fast Strike a bargain, built-in powerful the whole network integrates extension programme, and diversified drainage way is perfectly combined with abundant promotion pattern, profit With sufficiently effective marketing, the quick conclusion of the business for improving on-line shop.

3. according to claim 1 one the present invention relates to a kind of the whole network marketing type on-line shop solve method, it is characterised in that：Institute The data logger module stated is included in the whole network marketing type store the system data information of businessman's typing and member under Data message caused by the operation such as order.

4. a kind of the whole network marketing type on-line shop according to claim 1 solves method, it is characterised in that：A kind of described the whole network Marketing type store refers to independent retail platform+large-scale C2C platforms+main flow B2C platforms, full channel synchronization marketing, comprehensive layout Business net, make network and sell kingdom directly to households.