CN107644357A - One kind is based on cloud computing retail shopping center system and its application method - Google Patents

Abstract

The present invention provides one kind and is based on cloud computing retail shopping center system and its application method, and systemic-function has merchandise control, order management, member management, promoter's management, shops's management, marketing management, system administration, statistical management.Institute required for disclosure satisfy that the Large-Scale Interconnected net store of a New Times is functional.While helping Enterprises Distribution's on-line selling platform, with reference to resource, the management advantage of its Xian Xia entities shops, form service experience under a kind of line, the shopping mode of transaction is shown on line, possess the stronger market competitiveness.The present invention can efficiently reduce the load of service layer, improve the speed of data processing and the real-time of information exchange, take the lead in realizing the mobile electric business solution of five nets unification, and add market public credibility wherein, make the whole network marketing type electric business platform.

Description

One kind is based on cloud computing retail shopping center system and its application method

The present invention relates to technical field of electronic commerce, more particularly to a kind of retail shopping center's system and its application method.

Retail shopping center's system（B2C）It is a kind of electronic business mode of " business is to visitor ", that is, that generally says region be directly facing Consumer sells the retailing pattern of products ＆ services.Based on Network Retail, carry out mainly by means of internet online Marketing activity.B2C is that enterprise provides a new shopping environment by internet for consumer --- Online Store, consumer By network shopping on the web, in online payment.This pattern saves time and the space of client and enterprise, substantially increases Trading efficiency, save valuable time.

Retail shopping center's system is fully integrated together by enterprise, personal user's different demands, shortens distribution chain, from marketing Learn in angle, sale chain middle ring section is more few better, ripe industry, and sale chain is shorter；B2C usually not storehouses Deposit, fully saved cost for client（Wherein cost includes many factors such as time, fund, risk）；And establish more perfect Logistics system, suitable logistics company selected according to customer demand, strengthens cooperating with loglstics enterprise, forms a whole set of logistics Solution.

A kind of described technical scheme used based on cloud computing retail shopping center system and its application method.

Write using .NET C# computer languages, use number of units after server operation five in one retail shopping center platform According to transfer, storage and editor, wherein just including the table storage mode of database；The number of described five in one retail shopping center system The page mainly set according to two functional modules of record sheet and data storage process by five in one retail shopping center system interface Management module, system management module, statistics management module, order management module, financial management module, Marketing Manager Module, push away The work such as the click of wide member's management module, member management module, shops's management module and item management module is called, coordination are realized 's.

Retail shopping center's system is based on Microsoft's .net4.0 frameworks and MSSQL2005 database developments.Program is in three-tier architecture On the basis of improved, add bottom basic technology service module and membership management module for each layer call. Wherein operation layer and database code are concentrated in business logic processing module, using reflex mechanism, it is possible to achieve to different numbers Different data layer identification codes is write according to storehouse operation.Only realized to MS Sql Server data access layer identification code in system at present Interface, the data access block that refer in the enterprise storehouse of Microsoft operate to database, not only safe but also efficient.

System is entity module（Entities）It is independent, include all entity class in service logic, and often Individual entity is mapped with database, it is achieved thereby that the loose coupling of each functional module.In expression layer, the backstage of system uses .net most common webform forms pattern, miscellaneous service is handled with event, and quotes page template Master so that exploitation Efficiency greatly increases.

System foreground then employs advanced html template mechanism, greatly shortens the design cycle of template, and can be Random switching foreground template from the background, coupled system customized label so that it is rich and varied that template shows power.In Consumer's Experience On, system for quoting jquery has done substantial amounts of Ajax effects.

Described five in one retail shopping center refers to PC independences store, wechat store, mobile phone WAP stores, APP stores and branch Pay precious service window.

Described one kind is broadly divided into based on cloud computing retail shopping center system platform：Shops's module, merchandise module, Hui Yuanmo Block, system module, fiscal module, statistical module, order module, marketing module etc..

Shops's module mainly includes shops's management, settlement management, IBeacon three subfunctions of management.Shops manages Including shops's maintenance management, shops's Password Management, shops OpenID management, shops's dispatching scope management etc..Any shops stock Or platform stock reaches customer's quantity purchase：When single under customer, maximum single shop stock（Containing platform）For the maximum number that can do shopping Amount；Suo Men shops stock sum or platform stockpile number reach customer's quantity purchase：When single under customer, all shops and flat Platform accumulated stock is the maximum quantity that can do shopping.The function of settlement management includes carrying out gathering system according to specific shops and beneficiary Meter, objects of statistics is completed order；The details for order of having collected money can be inquired about；Query Result report can be generated.To institute The order that normally completes for having shops to deliver is counted.Including total number of orders, order total amount, order gross profit statistics.

Ibeacon is the New function being equipped with IOS7, by the equipment equipped with low-power consumption bluetooth communication function to surrounding The ID of oneself is sent, receiving the application software of the ID can take some actions according to the ID.For example set in shop If iBeacon communication modules, coupons can be sent to periphery customer and enter shop integration.

Merchandise module is mainly used for the data and information of editorial management commodity, including trade name, price, SUK codes, commodity The information such as numbering, inventories and image link, merchandise news can carry out batch importing by the packet that Taobao assistant generates And export, merchandise module include " items list ", " classification/type management ", " brand/tag control " and " Taobao's service management " Four parts.Click on " items list " under merchandise module, you can into the interface in items list, the commodity in items list The information such as title, SKU, picture, coding and inventories embodied entirely at this interface, the editor being included in Classification Management Situation can also embody in this table accordingly, while the information of the input commodity in interface, can accurately find phase Underlying commodity detailed data and information.The interface of commodity classification can be entered by clicking on " Classification Management " key under merchandise mart, herein Interface can create a new classification by inputting classification information, while can also be to existing grouped data income Delete or change.The interface that " Brand management " enters Brand management is clicked on, this interface can be used with some newly-built platforms Brand, brand before can also be modified.Click on the interface that " type management " enters type management, this interface The type that can be used with some newly-built platforms, synchronic typological are also the set of attribute, specification, and each type can include multiple category Property and property value, " color ", " size ", " specification " three fixed specifications can also be opened, and set for these specifications corresponding Specification value, then these specification values just appear in the commercial articles searching page on foreground.

Order management module includes order management, goods return and replacement（Money）, four submodules of Bill Management and express delivery menu manager, order Menu manager major function is the management to order life-cycle after customer places an order；Order is collected money, with goods, delivery；Express delivery singles Print, order blank printing, dispatch list printing；Order exports and some orders set work(etc..Goods return and replacement（Money）Including reimbursement request slip Management, Return Application menu manager and application menu manager of exchanging goods.Reimbursement request slip is examined to the reimbursement application that member proposes, branch Reimbursement is held to pre-payment account number and bank card.The Return Application that Return Application single pair member proposes is examined, and supports return of goods money To pre-payment account number and bank card.What request slip of exchanging goods proposed to member, which exchange goods, is managed（Inquiry, examination ＆ approval, deliver again）. Bill Management, which is provided and collected money ,/replacing/delivers/and the inquiry of returned purchase invoice manages with deleting.Express delivery menu manager passes through consignor's information Management addition store and shops's information, it is that the fast transfer list used carries out set and set to put using express delivery single mode plate, it is therefore an objective to improve The efficiency that express delivery list fills in Shipping Information is filled out with specification.

Member management includes member management, member's Deep Marketing, client feedback and trusts four submodules of login.Work as customer It has registered store account or log into system by trusting, just automatically become the member in store, member is obtained by doing shopping Integration, scores accumulated can lift member's grade, and different grades of member can enjoy different discounted costs in store Acquisition commodity.The function of offer includes the management service of all membership informations；To finger by way of short message, mail, interior letter of standing Determine member's PUSH message；The login password of membership password is reset with trading password；The management service of member's grade is provided；Meeting is provided Management service of member's integration etc..Deep Marketing can be carried out to member, according to the hour of log-on of member, active degree, stop eye Time, three kinds of conditions were classified to member, were pushed so as to carry out targetedly message to classification member, for example new client is big Gift bag, dormancy member wake-up etc..Possess client feedback mechanism, to all kinds of interactive information inlet pipes carried out in store with member Reason.System supports QQ trusts to log in, Taobao trusts login, Alipay trusts login and trusts login and wechat barcode scanning with Sina weibo Log in, member can be registered as automatically by the consumer logged in upper type, system background " member "-" trust log in "-【Letter Appoint and log in list】In, corresponding trust can be configured and logged in.

System administration includes basic setup, pays dispatching setting, priority assignation and the part of picture library management four.Basic setup The setting of some Back ground Informations such as title, Logo, domain name, page footing comprising store；Specify the alerting pattern management of message scene. Online customer service account number configuration management；In support Email, stand in addition to message, SMS these three conventional meanses, move Wechat prompting message is also supported in cloud store 2.0, and customer need to only pay close attention to the wechat public number of businessman, when customer carries out scene operation When, corresponding wechat prompting message can be received.Pay dispatching to be made up of four sub-function modules, what customer saw on foreground matches somebody with somebody Mode is sent, is that backstage passes through【Means of distribution】Will【Freight charges template】With【Logistics company】The operation effect connected, in customer Corresponding freight charges calculating will be carried out after selected means of distribution.Priority assignation includes the management service of department privilege；Department manager Be subordinate to sector disrtibution；The password modification of department manager；The inquiry and deletion of Operation Log；Backup and recovery of database etc. Deng.Mobile cloud mall system provides careful rights management policy, each exercisable authority is all controlled, business City can be according to department's responsibility by delineation of power to matching department, produce different sub- account numbers, such as can be by system administration Member manages store basic setup, and the classification of commodity, issue are managed by Department of Trade, is lived by sales department to manage order and market Move etc.；System can also carry out unified authorization to the different personnel in same department, pass through first【Division management】Establish portion Door title and batch operation authority, such as commodity issue, commodity editor, commodity are checked, are then passed through【Admin Administration】By portion Door personnel are incorporated to department, you can realizing certain portion, someone does the setting of something.Picture library is mainly that the picture in store is managed And use, for example we in RichText Edition, by picture preset in advance in picture library, we easily draw at can With without to be uploaded from local computing every time；By using picture classification, picture can be preferably managed.

Store can also be given a discount by such as commodity, buy give, quota is preferential, purchase by group, reward voucher etc. advertising campaign carries High commodity transaction volume.Marketing management includes integration managing, store promotees movable effect, wholesale scheme, reward voucher, SEO optimize five sons Module.

Marketing activity system convention is：Single commodity can only participate in a kind of commercial promotions activity；Single order can only be enjoyed A kind of order promotion relates to cash activity；Order meets multiple when relating to cash activity simultaneously, and the dynamics that enjoys privileges is maximum；Order promotees The existing activity that relates to of pin can be enjoyed simultaneously with noncash activity；Commercial promotions can be enjoyed simultaneously with order advertising campaign；Quota Giving a present can only be triggered by shopping cart, can only be enjoyed once；Purchase by group, flash sale, the commodity of bundle sale can not be participated in again Other commercial promotions activities, do not enjoyed together with other animation effects；Reward voucher, can be with other activities except in addition to purchasing by group with flash sale Enjoy together；In addition to bundle promotion, other advertising campaigns, which may specify, participates in the activity time.

Financial management includes advance payment management and two submodules of management of withdrawing deposit.Advance payment is one for store member Convenient measure, member can be by adding microfinance, so in business such as shopping, reimbursements in opening, supplement with money toward advance account This account can be convenient to use in fund operation in city.Function includes having opened member account's pipe that estimated money pays family Reason；Advance account transaction details are inquired about, form can be exported.Member needs to want front page layout first to open advance account, sets Advance payment function can be just used after the administrator password of account.Management of withdrawing deposit withdraws deposit minimum limit, Alipay in batches comprising setting Transfer accounts setting, wechat batch is transferred accounts setting.The commission that exhibition row promoter proposes is withdrawn deposit application, and is audited；The servant to have withdrawn deposit Gold application inquiry.

By collecting, arranging, analyzing flow access, merchandise sales, the order amount of money obtain some useful information, power-assisted business City carries out carrying out the purpose that more favourable adjustment is statistical function to commodity, marketing strategy；Statistical function is divided into website traffic system Meter counts two submodules with retail trade.

Website traffic statistic configures including statistical function, checks the functions such as statistical result, and retail trade statistics includes retail Business reports that order statistics, merchandise sales are detailed, sells index analysis, merchandise sales seniority among brothers and sisters, and commodity access and purchase ratio, meeting Member's consumption seniority among brothers and sisters, member's Area distribution, member increase the functions such as statistics.It is comprehensive that order and member are analyzed, it is decision-making Layer provides data and supported.

Claims (7)

1. one kind is based on cloud computing retail shopping center system and its application method, it is characterised in that：Merchandise module, order management mould Block, member management, promoter's management, shops's management, marketing management, system administration, statistical management.

2. one kind according to claim 1 is based on cloud computing retail shopping center system and its application method, it is characterised in that： Merchandise module is mainly used for the data and information of editorial management commodity, including trade name, price, SUK codes, goods number, storehouse The information such as situation and image link are deposited, merchandise news can carry out batch importing and export by the packet that Taobao assistant generates, Merchandise module includes " items list ", " classification/type management ", " brand/tag control " and " Taobao's service management " four parts.

3. one kind according to claim 1 is based on cloud computing retail shopping center system and its application method, it is characterised in that：Order Menu manager module includes order management, goods return and replacement（Money）, four submodules of Bill Management and express delivery menu manager, order management is main Function is the management to order life-cycle after customer places an order；Order is collected money, with goods, delivery；Express delivery singles print, order blank are beaten Print, dispatch list printing；Order exports and some orders set work(.

4. one kind according to claim 1 is based on cloud computing retail shopping center system and its application method, it is characterised in that：Meeting Member's management is comprising member management, member's Deep Marketing, client feedback and trusts four submodules of login；

When customer have registered store account or by trust log into system, just automatically become the member in store, Hui Yuantong Cross shopping to be integrated, scores accumulated can lift member's grade, and different grades of member can enjoy different in store Discounted cost carrys out acquisition commodity.

5. one kind according to claim 1 is based on cloud computing retail shopping center system and its application method, it is characterised in that：Door Shop module mainly includes shops's management, settlement management, IBeacon three subfunctions of management；Shops's management includes shops's dimension Pillar is managed, shops's Password Management, shops OpenID management, shops's dispatching scope management etc..

6. one kind according to claim 1 is based on cloud computing retail shopping center system and its application method, it is characterised in that：Battalion Pin pipe reason promotees movable effect, wholesale scheme, reward voucher, SEO comprising integration managing, store and optimizes five submodules.

7. one kind according to claim 1 is based on cloud computing retail shopping center system and its application method, it is characterised in that：System Reason under the overall leadership includes basic setup, payment dispatching setting, priority assignation and the part of picture library management four；

The setting of some Back ground Informations such as title of the basic setup comprising store, Logo, domain name, page footing；Specify message scene Alerting pattern management.