CN107369070A - A kind of marketing model and method for realizing network marketing with individual based on producer - Google Patents
A kind of marketing model and method for realizing network marketing with individual based on producer Download PDFInfo
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- CN107369070A CN107369070A CN201710578354.8A CN201710578354A CN107369070A CN 107369070 A CN107369070 A CN 107369070A CN 201710578354 A CN201710578354 A CN 201710578354A CN 107369070 A CN107369070 A CN 107369070A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
It is disclosed in this invention a kind of based on producer and the personal marketing model and method for realizing network marketing,Including the wound visitor's platform APP being installed on mobile terminal,The producer of product is provided,The personal distribution side of network selling can be carried out to the product of producer and the consumer of product is bought on objective platform APP is created,The objective platform APP of wound,Producer,Sold between personal distribution side and consumer by network,Purchase,Place an order and interoperated and information sharing,The invention is using product quality as main shaft,Enterprise,The retailer being made up of individual,The Internet of Things service platform that consumer is closely associated,Improve the business model in platform of internet of things,Realize that enterprise product quality can trace,Information transparency,Safe and reliable merchandise display,Transaction,Delivery service platform,Finally product quality is more ensured,And can enough realizes that intelligent product order produces,Not in stock formula is marketed and realizes the problem of employment of being in for most of crowds.
Description
Technical field
The present invention relates to a kind of commodity transaction field, especially online and offline commodity transaction, particularly one kind are based on factory
Family realizes the marketing model and method of network marketing with individual.
Background technology
With the raising of the level of consumption of people and the mature of e-commerce technology, people buy the channel of commodity
The pattern under line with dual development on line is converted to from entity patterns under original line, virtual shopping has progressed into people's
Daily life, such as the computer network purchase system based on ecommerce such as internet shopping, electronic emporium.This kind of void
Intending purchase system includes Alibaba, Amazon etc..
A survey report has been done to the advantage and disadvantage of net purchase according to masses, it is following excellent scarce finally to show that current net purchase is present
Point problem：
On profit：
1）Net purchase can not have to walk, quickly look for oneself by bus, in large variety of goods for consumers
Requirement, should not queuing checkout；
2) for consumers, online commodity are complete, and price also can substantially do lattice and compare, and can more quickly and easily accomplish " goods
Than three "；
On disadvantage：
1）For consumers, it is impossible to commodity are intuitive to see more conscientiously, for the people to be lacked experience to net purchase, it is easy to buy
To shoddy commodity；If running into quality problems, some private sellers or businessman are no quality guarantees；Some commodity you
See, have a more subjective consciousness intracerebral occur, perhaps this part commodity in itself do not have that function, in other words color,
The difference of outward appearance and oneself imagination, function are not too much practical in itself or can not give play to effect of the commodity etc. well；
2）Simultaneously because the seller on network is mostly dealer, agent more at present, and the product sold of these sellers and non-straight
Connect from factory building and bring, by multistage dealer and agent, may so add the delivery of cargo cost of product on the contrary, finally lead
The similar commodity price on current network is caused to differ；Some other agents are just selling without understanding product quality at all, most
The product quality for causing consumer to buy eventually cannot be guaranteed.
Therefore, how to solve the problems, such as current, and can is enough solved the problem of employing the population and product quality is monitored during net purchase
And the network service platform of retrospect is promising important.
The content of the invention
It is real with individual that producer is based on the invention aims to the one kind for solving above-mentioned the deficiencies in the prior art and providing
The marketing model and method of existing network marketing, it is using product quality as main shaft, enterprise, the retailer, the consumer that are made up of individual
The Internet of Things service platform being closely associated, improves the business model in platform of internet of things, realize enterprise product quality can trace,
Information transparency, safe and reliable merchandise display, transaction, delivery service platform, finally more ensure product quality, and can is enough real
Existing intelligent product order production, not in stock formula are marketed and realize the problem of employment of being in for most of crowds.
To achieve these goals, it is a kind of based on producer and the personal marketing mould for realizing network marketing designed by the present invention
Formula, including the wound visitor's platform APP being installed on mobile terminal, there is provided the producer of product, network can be carried out to the product of producer
The personal distribution side of sale and the consumer that product is bought on objective platform APP is created, the objective platform APP of the wound, producer, individual match somebody with somebody
Sold, bought, placed an order by network between the side of sending and consumer and interoperated and information sharing, wherein：
The producer is by being registered as entering manufacturer on objective platform APP is created, then by the product of oneself company in wound visitor
Network restocking is carried out on platform APP, during restocking, manufacturer is entered by setting two prices, is that consumer is opened respectively
The retail price put and the wholesale price opened to personal distribution side, and show on the corresponding objective platform APP of wound the retail price of product；
The personal distribution side is by being registered as entering distribution side on objective platform APP is created, then by creating objective platform APP roots
Be assigned to area corresponding to its according to the personal geography information of personal distribution side, and by personal distribution side select agency local a kind of or
More than one commodity of person；Then consumer is sold to retail price on objective platform is created, and delivers goods to the customers or send by special delivery；
The consumer is the crowd that the product that can show on objective platform APP is created carries out on-line purchase；
The objective platform APP of wound is after any one producer is registered in the platform, can put down the product of oneself at this
Network restocking is carried out on platform, two prices then are created to the platform of restocking, be respectively the retail price externally developed and
Internal wholesale price, and the product of restocking is shown on the platform, so that consumer carries out Online Shopping；Work as simultaneously and appoint
For meaning individual after the platform is registered as entering distribution side, the platform can should according to the registered address information for entering distribution side
It is corresponding enter distribution side and be assigned to work as position；And select business one or more kinds of on agent platform by entering distribution side
Product, and the commodity acted on behalf of are bought with the wholesale price of producer；Finally one network shop of structure.
Preferably, the objective platform APP of wound is to obtain the registered address for entering distribution side, then selected according to registered address
Select the scope within 50 kilometers of way address and carry out commodity as commodity distribution region.
Preferably, corresponding traceability code can be placed on product so that the later stage disappears by described producer after product is produced
The person of expense inquires about, and also includes in the traceability code and linked with manufacturing enterprise video VCR, enables the customer to intuitively to check
Solve enterprise's condition of production.
Preferably, the commodity of the personal distribution side agency, no matter quantity number enjoy wholesale price, but be only limitted to
Act on behalf of commodity.
The invention also discloses a kind of based on producer and the personal marketing method for realizing network marketing, including using above-mentioned
A kind of marketing model for realizing network marketing with individual based on producer, it specifically includes following steps：
a）Producer first downloads and creates objective platform APP, and registration and real-name authentication on objective platform APP is created, registration in the terminal
As manufacturer is entered, then this is entered manufacturer and the product that oneself company produces is being created into objective platform APP progress restocking, in restocking
Cheng Zhong, pre-set retail price and wholesale price；Commodity are carried out under being displayed for arbitrarily on objective platform APP is created after the completion of restocking
The client for carrying wound visitor's platform APP sees retail price corresponding to commodity and its commodity；
b）First download in the terminal of personal distribution side creates objective platform APP, and simultaneously real name is recognized for registration on objective platform APP is created
Card, turn into after confirmation and enter distribution side；Now create objective platform APP and its position is determined according to the registered address of personal distribution side, so
Dispensed region afterwards to be determined, region of wherein its dispatching is to stretch out to make in 50 kilometer ranges centered on registered place
To dispense region；
c）Enter distribution side and voluntarily select to act on behalf of one or more than one kinds of commodity as acting on behalf of commodity creating objective platform APP,
The commodity in some producer are taken from producer with wholesale price after agency；
d）First download in the terminal of consumer creates objective platform APP, and simultaneously real-name authentication turns into for registration on objective platform APP is created
Consumer groups, the retail price that then consumer is shown with creating on objective platform APP according to demand are bought commodity and placed an order, now wound visitor
Platform APP is dispensed the Order splitting to the distribution side that enters in corresponding dispatching region with the harvest address of consumer,
e）Enter after distribution side obtains and create the distribution information that objective platform APP is sended over, by product to post or directly visit
The mode of dispatching is by the hand of commodity delivery to consumer.
Preferably, after the personal distribution side submits recovery commodity on objective platform APP is created, corresponding producer obtains letter
The remaining goods that is detained of personal distribution side can be reclaimed according to wholesale price after breath, while no matter personal distribution side buys any generation
The commodity and quantity of reason, enjoy wholesale price.
The present invention obtains a kind of based on producer and the personal marketing model and method for realizing network marketing, with product quality
The Internet of Things service platform being closely associated for main shaft, enterprise, the retailer, the consumer that are made up of individual, is improved in Internet of Things
The business model of platform, realize enterprise product quality can trace, information transparency, safe and reliable merchandise display, transaction, with taking
Business platform, finally more ensures product quality, and and can enough realizes that intelligent product order produces, and not in stock formula is marketed and is
Most of crowds realize the problem of employment of being in.
Brief description of the drawings
Fig. 1 is that the present embodiment provides a kind of structural representation based on producer with the personal marketing model for realizing network marketing
Figure.
In reference：1. the objective platform APP of wound；2. producer；A 3. people distribution side；4. consumer.
Embodiment
The present invention is further described with reference to the accompanying drawings and examples.
Embodiment：
As shown in figure 1, it is a kind of based on producer and the personal marketing model for realizing network marketing provided in the present embodiment, including
The wound visitor's platform APP1 being installed on mobile terminal, there is provided the producer 2 of product, network selling can be carried out to the product of producer
Personal distribution side 3 and the consumer 4 that product is bought on objective platform APP1 is created, the objective platform APP1 of the wound, producer 2, individual match somebody with somebody
Sold, bought, placed an order by network between the side of sending 3 and consumer 4 and interoperated and information sharing, wherein：
The producer 2 is by being registered as entering manufacturer on objective platform APP1 is created, then creating the product of oneself company
Network restocking is carried out on objective platform APP1, during restocking, manufacturer is entered by setting two prices, is to consumer respectively
4 retail prices opened and the wholesale price opened to personal distribution side 3, and show the zero of product on the corresponding objective platform APP1 of wound
Price；
The personal distribution side 3 is by being registered as entering distribution side on objective platform APP1 is created, then by creating objective platform
APP1 is regional according to corresponding to the personal geography information of personal distribution side 3 is assigned to it, and selects agency to work as by personal distribution side 3
Commodity one or more than one kinds of ground；Then consumer 4 is sold to retail price on objective platform is created, and delivers goods to the customers or post
Express delivery；
The consumer 4 is the crowd that the product that can show on objective platform APP1 is created carries out on-line purchase；
The objective platform APP1 of the wound be after any one producer 2 is registered in the platform, can be by the product of oneself at this
Network restocking is carried out on platform, two prices then are created to the platform of restocking, be the retail price externally developed respectively with
And internal wholesale price, and the product of restocking is shown on the platform, so that consumer carries out Online Shopping；Work as simultaneously
After the platform is registered as entering distribution side, the platform can incite somebody to action any individual according to the registered address information for entering distribution side
This is corresponding to enter distribution side and is assigned to and work as position；It is and one or more kinds of on distribution side's selection agent platform by entering
Commodity, and the commodity acted on behalf of are bought with the wholesale price of producer 2；Finally one network shop of structure.
Preferably, the objective platform APP1 of wound is to obtain the registered address for entering distribution side, then according to registered address
The scope that selection works as within 50 kilometers of way address carries out commodity as commodity distribution region.
Preferably, corresponding traceability code can be placed on product for the later stage by described producer 2 after product is produced
Consumer query, and also include in the traceability code and linked with manufacturing enterprise video VCR, enable the customer to intuitively to check
Understand enterprise's condition of production.
Preferably, the commodity that the personal distribution side 3 acts on behalf of, no matter quantity number enjoy wholesale price, but only limit
In acting on behalf of commodity.
The present embodiment also discloses a kind of marketing method for realizing network marketing with individual based on producer, including using above-mentioned
It is a kind of based on producer and the personal marketing model for realizing network marketing, it specifically includes following steps：
a）Producer 2 first downloads and creates objective platform APP1, and registration and real-name authentication on objective platform APP1 is created, note in the terminal
Volume, which turns into, enters manufacturer, and then this is entered manufacturer and the product that oneself company produces is being created into objective platform APP1 progress restocking, upper
During frame, retail price and wholesale price are pre-set；Commodity are displayed on objective platform APP1 is created after the completion of restocking
The client for arbitrarily downloading wound visitor's platform APP1 sees retail price corresponding to commodity and its commodity；
b）Personal distribution side 3 first downloads and creates objective platform APP1, and registration and real name on objective platform APP1 is created in the terminal
Certification, turn into after confirmation and enter distribution side；Now create objective platform APP1 and its position is determined according to the registered address of personal distribution side 3
Put, then dispensed region and be determined, the region of wherein its dispatching is the 50 kilometers of models that stretched out centered on registered place
Enclose interior as dispatching region；
c）Enter distribution side and voluntarily select to act on behalf of one or more than one kinds of commodity as acting on behalf of commodity creating objective platform APP1,
The commodity in some producer 2 are taken from producer 2 with wholesale price after agency；
d）Consumer 4 first downloads and creates objective platform APP1, and registration and real-name authentication on objective platform APP1 is created in the terminal
As consumer groups, the retail price that then consumer is shown with creating on objective platform APP1 according to demand is bought commodity and placed an order, this
When create objective platform APP1 and carried out the Order splitting to the distribution side that enters in corresponding dispatching region with the harvest address of consumer 4
Dispatching
e）Enter after distribution side obtains and create the distribution information that objective platform APP1 is sended over, by product to post or directly visit
The mode of dispatching is by the hand of commodity delivery to consumer 4.
Preferably, after the personal distribution side 3 submits recovery commodity on objective platform APP1 is created, corresponding producer 2
The remaining goods that is detained of personal distribution side 3 can be reclaimed according to wholesale price after to information, while no matter personal distribution side 3 buys
The commodity and quantity of any agency, enjoy wholesale price.
The specific method of this product, preferred personal or enterprise related personnel download wound visitor in the terminal as needed
Platform APP1, this creates objective platform APP1 similar to Taobao APP, if what is downloaded is producer 2, now has producer 2 flat in wound visitor
Carry out being registered as entering manufacturer in platform APP1, then carry out the product of oneself company on virtual in wound visitor's platform APP1
Frame, two prices, retail price and wholesale price are pre-set during restocking, after the completion of restocking, will be counted accordingly by backstage
According to being stored in the wound visitor's platform APP1 webserver, once someone downloads wound visitor's platform in other mobile terminals
APP1, it becomes possible to include the data in the webserver in the corresponding wound visitor's platform APP1 downloaded, if it is flat to download wound visitor
The platform APP1 client being desirable to as personal distribution side 3, as long as now it is registered on wound visitor's platform APP1, then
Personal distribution side 3 is reformed into, the personal distribution side 3 can be assigned to according to the address information of registration by now creating objective platform APP1
As dispatching region in the region of the registered address, and the region dispensed is all made centered on the registered address within 50 kilometers
Region is dispensed for it, such as the object A of registration address is Taizhou of Zhejiang Luqiao District new bridge town Nangyuan District cell, then wound visitor is flat
Platform APP1 will using all regions near the cell of Nangyuan District 50 kilometers as the dispatching region of the personal distribution side 3, now one
Denier consumer 4 is the client B in the region, then after wound visitor's platform APP1 buys corresponding product, if the product that B is bought is firm
It is A product well, then now this is singly shipped to A by wound visitor's platform APP1, the sequence information by A according to B, and its product is accurate
After getting ready, it is sent in B hand in the form of product is delivered goods to the customers by express delivery or directly according to the situation of oneself, is now placing an order
During the product prices bought of B be retail price that producer is set, and A is the valency for taking the product at producer 2 with wholesale price
Lattice, the price difference finally occurred are obtained by B, finally accomplish point-to-point dispatching, efficient and convenient, are realized without warehouse style logistics, while can
Realize that intelligent product order produces, not in stock formula marketing model, in addition after the completion of the production of producer 2, add on product
Add traceability code, so that consumer 4 inquires about production information, and on the basis of traceability code product can be looked into, and have and regarded with manufacturing enterprise
Frequency VCR is linked, and consumer, which can intuitively check, understands enterprise's condition of production, therefore realizes intelligent product by the present invention and order
Single production, the marketing of not in stock formula and without warehouse style logistics and allows most of crowds to realize the problem of employment of being in.In the present embodiment
In the above-mentioned retroactive method to product belong to prior art, so being not specifically described.
Claims (6)
- It is 1. a kind of based on producer and the personal marketing model for realizing network marketing, it is characterised in that including being installed on mobile terminal On wound visitor's platform APP（1）, there is provided the producer of product（2）, the personal distribution side of network selling can be carried out to the product of producer （3）With creating objective platform APP（1）The consumer of upper purchase product（4）, the objective platform APP of wound（1）, producer（2）, individual matches somebody with somebody The side of sending（3）And consumer（4）Between sold, bought, placed an order and interoperated by network and information sharing, wherein：The producer（2）It is by creating objective platform APP（1）On be registered as entering manufacturer, then by the product of oneself company Creating objective platform APP（1）Upper progress network restocking, during restocking, manufacturer is entered by setting two prices, is pair respectively Consumer（4）Open retail price and to personal distribution side（3）Open wholesale price, and in the corresponding objective platform APP of wound（1）On Show the retail price of product；The personal distribution side（3）It is by creating objective platform APP（1）On be registered as entering distribution side, it is then flat by wound visitor Platform APP（1）According to personal distribution side（3）Personal geography information be assigned to area corresponding to its, and by personal distribution side（3）Choosing Select the commodity one or more than one kinds of agency locality；Then consumer is sold to retail price on objective platform is created（4）, and delivery Visit or send by special delivery；The consumer（4）It is that can create objective platform APP（1）On the product that shows carry out the crowd of on-line purchase；The objective platform APP of wound（1）It is to work as any one producer（2）, can be by the product of oneself after the platform is registered Network restocking is carried out on the platform, and two prices then are created to the platform of restocking, are the retail externally developed respectively Valency and internal wholesale price, and the product of restocking is shown on the platform, so that consumer carries out Online Shopping；Together When after any individual is registered as entering distribution side in the platform, the platform can according to enter distribution side registered address believe Breath by this it is corresponding enter distribution side and be assigned to work as position；And by enter distribution side select it is a kind of on agent platform or it is a kind of with On commodity, and act on behalf of commodity with producer（2）Wholesale price purchase；Finally one network shop of structure.
- It is 2. according to claim 1 a kind of based on producer and the personal marketing model for realizing network marketing, it is characterised in that： The objective platform APP of wound（1）It is to obtain the registered address for entering distribution side, then according to registered address selection when way address 50 is public In within scope as commodity distribution region carry out commodity.
- 3. a kind of marketing model for being realized network marketing with individual based on producer according to claim 1 or 2, its feature are existed In described producer（2）Corresponding traceability code can be placed on after product is produced on product so that post-consumption person inquires about, and Also include in the traceability code and to be linked with manufacturing enterprise video VCR, enable the customer to intuitively check and understand enterprise's production Situation.
- It is 4. according to claim 3 a kind of based on producer and the personal marketing model for realizing network marketing, it is characterised in that The personal distribution side（3）The commodity of agency, no matter the number of quantity enjoys wholesale price, but is only limitted to act on behalf of commodity.
- 5. it is a kind of based on producer and the personal marketing method for realizing network marketing, including using any one right in above-mentioned 1-4 It is required that described is a kind of based on producer and the personal marketing model for realizing network marketing, it is characterised in that specifically includes following step Suddenly：Producer（2）First download in the terminal and create objective platform APP（1）, and creating objective platform APP（1）Simultaneously real name is recognized for upper registration Card, is registered as entering manufacturer, and then this is entered manufacturer and the product that oneself company produces is being created into objective platform APP（1）Carry out Frame, during restocking, pre-set retail price and wholesale price；Commodity are being created into objective platform APP after the completion of restocking（1）Upper progress It is displayed for any download wound visitor's platform APP（1）Client see retail price corresponding to commodity and its commodity；Personal distribution side（3）First download in the terminal and create objective platform APP（1）, and creating objective platform APP（1）Upper registration is simultaneously Real-name authentication, turn into after confirmation and enter distribution side；Now create objective platform APP（1）According to personal distribution side（3）Registered address it is true Its fixed position, then dispense region and is determined, and wherein its region dispensed is to stretch out 50 centered on registered place As dispatching region in kilometer range；Enter distribution side and create objective platform APP（1）Voluntarily the one or more than one kinds of commodity of selection agency, which are used as, acts on behalf of commodity, With wholesale price from producer after agency（2）Take some producer（2）In commodity；Consumer（4）First download in the terminal and create objective platform APP（1）, and creating objective platform APP（1）Upper registration and real name Certification turns into consumer groups, and then consumer is according to demand to create objective platform APP（1）Upper display retail price purchase commodity and under It is single, now create objective platform APP（1）With consumer（4）Harvest address by the Order splitting to entering in corresponding dispatching region Distribution side is dispensed；Enter distribution side and obtain the objective platform APP of wound（1）After the distribution information sended over, by product to post or directly visit The mode of dispatching is by commodity delivery to consumer（4）Hand in.
- It is 6. according to claim 5 a kind of based on producer and the personal marketing method for realizing network marketing, it is characterised in that The personal distribution side（3）Creating objective platform APP（1）After upper submission recovery commodity, corresponding producer（2）Obtaining can after information By personal distribution side（3）Remaining delay goods reclaims according to wholesale price, while personal distribution side（3）No matter any agency is bought Commodity and quantity, enjoy wholesale price.
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| CN201710578354.8A CN107369070A (en) | 2017-07-16 | 2017-07-16 | A kind of marketing model and method for realizing network marketing with individual based on producer |
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| CN201710578354.8A CN107369070A (en) | 2017-07-16 | 2017-07-16 | A kind of marketing model and method for realizing network marketing with individual based on producer |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108600323A (en) * | 2018-03-26 | 2018-09-28 | 江苏和合邦信网络信息咨询有限公司 | A kind of multicenter data-sharing systems and its application method |
| CN109377327A (en) * | 2018-12-11 | 2019-02-22 | 刁星耀 | A kind of internet C2F business model |
| CN117808562A (en) * | 2024-02-29 | 2024-04-02 | 南京特沃斯高科技有限公司 | Network marketing method and platform based on metaspace |
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| CN105550732A (en) * | 2016-02-22 | 2016-05-04 | 冯贵良 | Combined-type source tracing label and commodity source tracing method and system |
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| CN103810605A (en) * | 2014-02-10 | 2014-05-21 | 易宏举 | Product tracking method |
| CN105550732A (en) * | 2016-02-22 | 2016-05-04 | 冯贵良 | Combined-type source tracing label and commodity source tracing method and system |
| CN105809517A (en) * | 2016-03-17 | 2016-07-27 | 陈献友 | Shopping platform based shopping method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108600323A (en) * | 2018-03-26 | 2018-09-28 | 江苏和合邦信网络信息咨询有限公司 | A kind of multicenter data-sharing systems and its application method |
| CN109377327A (en) * | 2018-12-11 | 2019-02-22 | 刁星耀 | A kind of internet C2F business model |
| CN117808562A (en) * | 2024-02-29 | 2024-04-02 | 南京特沃斯高科技有限公司 | Network marketing method and platform based on metaspace |
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Application publication date: 20171121 |