CN107369035B - Endurance advertising system - Google Patents
Endurance advertising system Download PDFInfo
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- CN107369035B CN107369035B CN201710479355.7A CN201710479355A CN107369035B CN 107369035 B CN107369035 B CN 107369035B CN 201710479355 A CN201710479355 A CN 201710479355A CN 107369035 B CN107369035 B CN 107369035B
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- 238000012544 monitoring process Methods 0.000 claims abstract description 22
- 230000007704 transition Effects 0.000 claims description 29
- 230000010076 replication Effects 0.000 claims description 7
- 230000002349 favourable effect Effects 0.000 description 4
- 238000000034 method Methods 0.000 description 3
- 238000010586 diagram Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Theoretical Computer Science (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a cruising advertising system which comprises a first advertising device and a monitoring module which are arranged on a platform, and also comprises a second advertising device and a tracking module which are arranged on a public transport means passing through the platform. According to the invention, the platform advertisement is rebroadcast on the bus, so that the problem that passengers cannot completely watch the platform advertisement due to riding is solved.
Description
Technical Field
The invention relates to the technical field of advertisement propagation, in particular to a cruising advertisement system.
Background
A public transport stop is an area where a person is not absolutely necessary but is also mobile. The people have no difference in the deduction, and the method is not different from a preferred condition of advertisement site selection, but due to the large liquidity, the method is difficult to ensure that the time of the people staying at the stop of the public transport means can completely watch a dynamic advertisement, so that the advertisement investment income ratio is difficult to ensure.
Disclosure of Invention
Based on the technical problems in the background art, the invention provides a cruising advertisement system.
The invention provides a cruising advertisement system, which comprises a first advertisement device and a monitoring module, wherein the first advertisement device and the monitoring module are arranged on a platform; the platform also comprises a second advertising device and a tracking module which are arranged on public transport means passing through the platform;
the first advertisement device comprises an original database and a first advertisement playing module; the first advertisement playing module is used for acquiring the advertisement file from the original database and playing the advertisement file; the monitoring module is used for monitoring and analyzing the condition that the current public traffic work piece arrives at the station carries passengers from the station;
the second advertisement device comprises a copy database, a transition database, an advertisement selection module and a second advertisement playing module; the replication database and the transition database are used for storing advertisements, the advertisements stored in the replication database are the same as the advertisements stored in the original database, and a plurality of advertisements with different durations are stored in the transition database and are used as transition advertisements; the advertisement selection module is respectively connected with the copy database and the transition database and is used for selecting advertisements from the copy database or the transition database as advertisements to be played; the second advertisement playing module is used for acquiring the advertisement to be played of the advertisement selection module for playing when the current advertisement playing is finished;
the advertisement selection module is provided with two working states, and in the first working state, the advertisement selection module is used for selecting the advertisement currently played by the first advertisement playing module of the current station from the copy database as the advertisement to be played; in the second working state, the advertisement playing device is used for selecting the advertisement to be played from the transition database;
the tracking module is respectively connected with the advertisement selection module and the monitoring module; the tracking module is used for controlling the advertisement selection module to work according to the analysis result of the monitoring module.
Preferably, the monitoring module is used for generating a cruising signal when the current arrival public transport means has passengers to get on at the platform; the tracking module is used for controlling the advertisement selection module to be switched to the first working state according to the cruising signal.
Preferably, in the second working state, the advertisement selection module is configured to select an advertisement to be played from the transition database according to a time difference between a current advertisement ending time and a time of reaching a next station of the second playing module.
Preferably, the advertisements in the transition database are divided into a plurality of advertisement classes according to the time length, and each advertisement class takes the average value of the advertisement time lengths in the class as the mark time length.
Preferably, in the same advertisement class, the longest duration advertisement differs from the least duration advertisement by no more than 1/10 times the tagging duration of the advertisement class.
Preferably, in the advertisement category of the duplicate database, the maximum marking time is the shortest time spent in traveling between two adjacent stations.
In the invention, the advertisements stored in the copy database are the same as the advertisements stored in the original database, thereby laying a foundation for the second advertisement playing module to replay the advertisements played by the first advertisement playing module. The setting of transition database provides another advertisement source for the second advertisement broadcast module in the rest of the advertisement of rebroadcast first advertisement broadcast module broadcast, is favorable to guaranteeing the richness of second advertisement broadcast module broadcast advertisement, also is favorable to second advertisement broadcast module can insert other advertisements and cushion between the advertisement of rebroadcast two adjacent platforms to, carry out make full use of to the broadcast time of second advertisement broadcast module.
According to the invention, the platform advertisement is rebroadcast on the bus, so that the problem that passengers cannot completely watch the platform advertisement due to riding is solved.
Drawings
Fig. 1 is a structural diagram of a cruising advertisement system according to the present invention.
Detailed Description
Referring to fig. 1, the cruising advertisement system provided by the present invention includes a first advertisement device and a monitoring module disposed at a station, and further includes a second advertisement device and a tracking module disposed on a public transportation means passing through the station.
The first advertisement device comprises an original database and a first advertisement playing module. The original database is used for storing the advertisement files, and the first advertisement playing module is used for obtaining the advertisement files from the original database and playing the advertisement files. The monitoring module is used for monitoring and analyzing the condition that the current public traffic work piece arrives at the station and carries passengers from the station.
The second advertisement device comprises a copy database, a transition database, an advertisement selection module and a second advertisement playing module. The replication database and the transition database are used for storing advertisements, the advertisements stored in the replication database are the same as the advertisements stored in the original database, and a plurality of advertisements with different durations are stored in the transition database to serve as transition advertisements.
The advertisements stored in the copy database are the same as the advertisements stored in the original database, and a foundation is laid for the second advertisement playing module to replay the advertisements played by the first advertisement playing module. The setting of transition database provides another advertisement source for the second advertisement broadcast module in the rest of the advertisement of rebroadcast first advertisement broadcast module broadcast, is favorable to guaranteeing the richness of second advertisement broadcast module broadcast advertisement, also is favorable to second advertisement broadcast module can insert other advertisements and cushion between the advertisement of rebroadcast two adjacent platforms to, carry out make full use of to the broadcast time of second advertisement broadcast module.
In this embodiment, the advertisements in the transition database are divided into a plurality of advertisement classes according to the time length, and each advertisement class takes the average value of the advertisement time lengths in the class as the mark time length. Specifically, in the same advertisement class, the longest duration advertisement differs from the least duration advertisement by no more than 1/10 times the tagging duration of the advertisement class. Therefore, the second advertisement playing module can conveniently select the advertisement to insert according to the time length, and the rebroadcasting of the advertisement played by the first advertisement playing module by the second advertisement playing module is prevented from being influenced. In this embodiment, in the advertisement category of the duplicated database, the maximum marking time is the shortest time consumed for driving between two adjacent platforms, so as to ensure that the advertisements in the transitional database have playing opportunities.
The advertisement selection module is respectively connected with the copy database and the transition database and used for selecting the advertisement from the copy database or the transition database as the advertisement to be played. The second advertisement playing module is used for obtaining the advertisement to be played of the advertisement selection module for playing when the current advertisement playing is finished.
In this embodiment, the advertisement selection module has two working states, and in the first working state, the advertisement selection module is configured to select an advertisement currently played by the first advertisement playing module of the current arrival station from the replication database as the advertisement to be played. Specifically, in the first working state, the advertisement selection module obtains the mark information of the advertisement currently played by the first advertisement playing module through communication with the first advertisement device, and then selects the corresponding advertisement from the copy database according to the mark information. When the implementation method is premised, the same advertisement is attached with the same mark information in the original database and the copy database.
And in the second working state, the advertisement selection device is used for selecting the advertisement to be played from the transition database. Specifically, in the second working state, the advertisement selection module is configured to select an advertisement to be played from the advertisement class with the marked duration closest to the time difference in the transition database according to the time difference between the current advertisement ending time and the time of arriving at the next station of the second playing module.
The tracking module is respectively connected with the advertisement selection module and the monitoring module. The tracking module is used for controlling the advertisement selection module to work according to the analysis result of the monitoring module. Specifically, the monitoring module is used for generating a cruising signal when the current arrival public transport means has passengers to get on at the station. The tracking module is used for controlling the advertisement selection module to be switched to the first working state according to the cruising signal. In the embodiment, the monitoring module can automatically detect the arrival condition of the bus, and then judges whether passengers get on the bus or not according to the movement of the bus door of the bus for the personnel on the platform after the bus arrives.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (4)
1. A cruising advertisement system is characterized by comprising a first advertisement device and a monitoring module, wherein the first advertisement device and the monitoring module are arranged at a station; the platform also comprises a second advertising device and a tracking module which are arranged on public transport means passing through the platform;
the first advertisement device comprises an original database and a first advertisement playing module; the first advertisement playing module is used for acquiring the advertisement file from the original database and playing the advertisement file; the monitoring module is used for monitoring and analyzing the condition that the current public traffic work piece arrives at the station carries passengers from the station;
the second advertisement device comprises a copy database, a transition database, an advertisement selection module and a second advertisement playing module; the replication database and the transition database are used for storing advertisements, the advertisements stored in the replication database are the same as the advertisements stored in the original database, and a plurality of advertisements with different durations are stored in the transition database as transition advertisements; the advertisement selection module is respectively connected with the copy database and the transition database and is used for selecting advertisements from the copy database or the transition database as advertisements to be played; the second advertisement playing module is used for acquiring the advertisement to be played of the advertisement selection module for playing when the current advertisement playing is finished;
the advertisement selection module is provided with two working states, and in the first working state, the advertisement selection module is used for selecting the advertisement currently played by the first advertisement playing module of the current station from the copy database as the advertisement to be played; in the second working state, the advertisement playing device is used for selecting the advertisement to be played from the transition database;
the tracking module is respectively connected with the advertisement selection module and the monitoring module; the tracking module is used for controlling the advertisement selection module to work according to the analysis result of the monitoring module;
the monitoring module is used for generating a cruising signal when the current arrival public transport means has passengers to get on the bus at the station; the tracking module is used for controlling the advertisement selection module to be switched to a first working state according to the cruising signal; and in a second working state, the advertisement selection module is used for selecting the advertisement to be played from the transition database according to the time difference between the current advertisement ending time and the time of arriving at the next station of the second playing module.
2. The endurance advertising system of claim 1, wherein the advertisements in the transition database are divided into a plurality of advertisement classes according to duration, and each advertisement class uses an average value of the durations of the advertisements in the class as a mark duration.
3. The endurance advertising system of claim 2, wherein the longest duration advertisements differ from the least duration advertisements in the same class of advertisements by no more than 1/10 times the tagging duration of the class of advertisements.
4. The endurance advertising system according to claim 2 or 3, wherein the maximum marking time is the shortest travel time between two adjacent stations in the advertising category of the replicated database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479355.7A CN107369035B (en) | 2017-06-22 | 2017-06-22 | Endurance advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479355.7A CN107369035B (en) | 2017-06-22 | 2017-06-22 | Endurance advertising system |
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| Publication Number | Publication Date |
|---|---|
| CN107369035A CN107369035A (en) | 2017-11-21 |
| CN107369035B true CN107369035B (en) | 2020-02-11 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710479355.7A Expired - Fee Related CN107369035B (en) | 2017-06-22 | 2017-06-22 | Endurance advertising system |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129780A (en) * | 2010-01-20 | 2011-07-20 | 深圳力合数字电视信息技术有限公司 | Method and system for realizing intelligent bus stop board, and intelligent bus stop board |
| CN102647242A (en) * | 2012-04-19 | 2012-08-22 | 江苏穿越金点信息科技有限公司 | Bus mobile television broadcasting system and broadcasting control method |
| CN103179082A (en) * | 2011-12-20 | 2013-06-26 | 触动多媒体技术（上海）有限公司 | Method for playing long-distance contents according to positions and time |
| CN106534929A (en) * | 2016-11-16 | 2017-03-22 | 巴士在线科技有限公司 | Location-based-service-based bus video playing control system and method |
-
2017
- 2017-06-22 CN CN201710479355.7A patent/CN107369035B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129780A (en) * | 2010-01-20 | 2011-07-20 | 深圳力合数字电视信息技术有限公司 | Method and system for realizing intelligent bus stop board, and intelligent bus stop board |
| CN103179082A (en) * | 2011-12-20 | 2013-06-26 | 触动多媒体技术（上海）有限公司 | Method for playing long-distance contents according to positions and time |
| CN102647242A (en) * | 2012-04-19 | 2012-08-22 | 江苏穿越金点信息科技有限公司 | Bus mobile television broadcasting system and broadcasting control method |
| CN106534929A (en) * | 2016-11-16 | 2017-03-22 | 巴士在线科技有限公司 | Location-based-service-based bus video playing control system and method |
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| Publication number | Publication date |
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| CN107369035A (en) | 2017-11-21 |
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Granted publication date: 20200211 |