CN107369035A - One kind continuation of the journey ad system - Google Patents
One kind continuation of the journey ad system Download PDFInfo
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- CN107369035A CN107369035A CN201710479355.7A CN201710479355A CN107369035A CN 107369035 A CN107369035 A CN 107369035A CN 201710479355 A CN201710479355 A CN 201710479355A CN 107369035 A CN107369035 A CN 107369035A
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- 238000012544 monitoring process Methods 0.000 claims abstract description 16
- 230000007704 transition Effects 0.000 claims description 33
- 230000001737 promoting effect Effects 0.000 claims description 4
- 230000009286 beneficial effect Effects 0.000 description 2
- 230000003139 buffering effect Effects 0.000 description 2
- 238000001514 detection method Methods 0.000 description 1
- 238000000034 method Methods 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Theoretical Computer Science (AREA)
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- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
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- General Business, Economics & Management (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
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Abstract
The invention discloses one kind continuation of the journey ad system, including the first advertising device and monitoring module of platform are arranged at, in addition to the second advertising device and the tracking module being arranged in the public transport by the platform.The present invention, by being replayed on bus to platform advertisement, solves the problems, such as passenger due to by bus can not completely finish watching platform advertisement.
Description
Technical field
The present invention relates to advertizing technical field, more particularly to a kind of continuation of the journey ad system.
Background technology
Public transport bus stop is that a personnel are in an endless stream but mobility also big region.Personnel are in an endless stream not
Absolutely, it is tantamount to be one of advertisement addressing preferentially condition, still, because mobility is big, it is difficult to ensure that personnel are in public transport work
Tool bus stop residence time can completely watch a dynamic advertising, so, it is difficult to ensure that advertising input income ratio.
The content of the invention
Based on technical problem existing for background technology, the present invention proposes a kind of continuation of the journey ad system.
A kind of continuation of the journey ad system proposed by the present invention, including it is arranged at the first advertising device and monitoring module of platform；
Also include the second advertising device and the tracking module being arranged in the public transport by the platform；
First advertising device includes raw data base and the first advertisement playing module；Raw data base is used to store advertisement text
Part, the first advertisement playing module are used to obtain promotional literature from raw data base and played；Monitoring module is used to monitor and divided
The current public transport workpiece that arrives at a station of analysis carries passenger's situation from the platform；
Second advertising device includes replicate data storehouse, transition database, advertisement selection module and the second advertisement playing module；
Replicate data storehouse and transition database are used to store advertisement, the advertisement stored in replicate data storehouse and are stored in raw data base
Advertisement it is identical, the advertisement of a variety of different durations is stored with transition database as transition transition advertisement；Advertisement selection module
Connection-copy database and transition database are treated for selecting advertisement to be used as from replicate data storehouse or transition database respectively
Play advertisement；Second advertisement playing module is used for the advertisement to be played that advertisement selection module is obtained at the end of Current ad plays
Play out；
Advertisement selection module is provided with two kinds of working conditions, and under the first working condition, it is used for the selection from replicate data storehouse and worked as
Before arrive at a station platform the currently playing advertisement of the first advertisement playing module as advertisement to be played；Under second working condition, it is used
In selecting advertisement to be played from transition database；
Tracking module connects advertisement selection module and monitoring module respectively；Tracking module is used for the analysis according to monitoring module
Output control advertisement selection module works.
Preferably, monitoring module is used for raw in the case where current public transport of arriving at a station has passenger loading in the platform
Into continuation of the journey signal；Tracking module is used to be switched to the first working condition according to continuation of the journey signal control advertisement selection module.
Preferably, under the second working condition, at the end of advertisement selection module is used for according to the second playing module Current ad
Between advertisement to be played is selected from transition database with arriving at the time difference of next stop time.
Preferably, the advertisement in transition database, multiple commercial papers are divided into according to duration, each commercial paper is with such
Middle advertisement duration average value is as mark duration.
Preferably, in same commercial paper, the duration difference of the advertisement of most long duration and the advertisement of minimum duration is no more than should
The 1/10 of commercial paper mark duration.
Preferably, in the commercial paper in replicate data storehouse, most short traveling between a length of two neighboring platform during maximum mark
It is time-consuming.
In the present invention, the advertisement stored in replicate data storehouse is identical with the advertisement stored in raw data base, is second wide
The advertisement that playing module the first advertisement playing module of replay played is accused to lay a good foundation.The setting of transition database, it is second
Advertisement playing module provides another advertising source after the advertisement of the first advertisement playing module broadcasting is replayed, and is advantageous to protect
Demonstrate,prove the second advertisement playing module and play the rich of advertisement, be also beneficial to the second advertisement playing module and replaying two neighboring platform
Advertisement between can be inserted into other advertisements and enter row buffering, so as to carry out fully profit to the reproduction time of the second advertisement playing module
With.
The present invention, by being replayed on bus to platform advertisement, solve passenger due to by bus can not be by platform
The problem of advertisement is completely finished watching.
Brief description of the drawings
Fig. 1 is a kind of ad system structure chart of continuing a journey proposed by the present invention.
Embodiment
Reference picture 1, a kind of continuation of the journey ad system proposed by the present invention, including it is arranged at the first advertising device and prison of platform
Control module, in addition to the second advertising device and the tracking module being arranged in the public transport by the platform.
First advertising device includes raw data base and the first advertisement playing module.Raw data base is used to store advertisement text
Part, the first advertisement playing module are used to obtain promotional literature from raw data base and played.Monitoring module is used to monitor and divided
The current public transport workpiece that arrives at a station of analysis carries passenger's situation from the platform.
Second advertising device includes replicate data storehouse, transition database, advertisement selection module and the second advertisement playing module.
Replicate data storehouse and transition database are used to store advertisement, the advertisement stored in replicate data storehouse and are stored in raw data base
Advertisement it is identical, the advertisement of a variety of different durations is stored with transition database as transition transition advertisement.
The advertisement stored in replicate data storehouse is identical with the advertisement stored in raw data base, is the second advertisement playing module
The advertisement that the first advertisement playing module played is replayed to lay a good foundation.The setting of transition database, mould is played for the second advertisement
Block provides another advertising source after the advertisement of the first advertisement playing module broadcasting is replayed, and advantageously ensures that the second advertisement
Playing module plays the rich of advertisement, is also beneficial to the second advertisement playing module between the advertisement of two neighboring platform is replayed
It can be inserted into other advertisements and enter row buffering, so as to be made full use of to the reproduction time of the second advertisement playing module.
In present embodiment, the advertisement in transition database, multiple commercial papers are divided into according to duration, each commercial paper
Advertisement duration average value is used as mark duration using in such.Specifically, in same commercial paper, the advertisement of most long duration with it is minimum
The duration difference of the advertisement of duration is no more than the 1/10 of commercial paper mark duration.In this way, the second advertisement playing module root can be facilitated
According to duration advertisement is selected to be intercutted, avoid having influence on the second advertisement playing module the first advertisement playing module was played it is wide
The replay of announcement.In present embodiment, in the commercial paper in replicate data storehouse, during maximum mark between a length of two neighboring platform most
Short traveling is time-consuming, has player meeting with the advertisement ensured in transition database.
Advertisement selection module distinguishes Connection-copy database and transition database is used for from replicate data storehouse or transition number
According to selection advertisement in storehouse as advertisement to be played.Second advertisement playing module is used to obtain advertisement at the end of Current ad plays
The advertisement to be played of selecting module plays out.
In present embodiment, advertisement selection module is provided with two kinds of working conditions, and under the first working condition, it is used for from duplication
Database selects the currently playing advertisement of the first advertisement playing module of the current platform that arrives at a station as advertisement to be played.Specifically,
Under first working condition, advertisement selection module is currently playing by the first advertisement playing module of acquisition that communicated with the first advertising device
Advertisement label information, then selected according to label information from replicate data storehouse corresponding to advertisement.Before the implementation
When carrying, in raw data base and replicate data storehouse, identical advertisement is attached with identical label information.
Under second working condition, it is used to select advertisement to be played from transition database.Specifically, the second working condition
Under, advertisement selection module was used for according to the second playing module Current ad end time and the time difference for arriving at the next stop time
With selecting advertisement to be played in the commercial paper of the immediate mark duration of time difference from transition database.
Tracking module connects advertisement selection module and monitoring module respectively.Tracking module is used for the analysis according to monitoring module
Output control advertisement selection module works.Specifically, monitoring module is used in the platform have in current public transport of arriving at a station
Generation continuation of the journey signal in the case of passenger loading.Tracking module is used to be switched to the according to continuation of the journey signal control advertisement selection module
One working condition.In present embodiment, monitoring module can automatic detection bus arrival situation, then according to bus arrival
Afterwards, the personnel on platform determine whether passenger loading relative to the movement of bus door.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (6)
1. one kind continuation of the journey ad system, it is characterised in that the first advertising device and monitoring module including being arranged at platform；Also wrap
Include the second advertising device and tracking module being arranged in the public transport by the platform；
First advertising device includes raw data base and the first advertisement playing module；Raw data base is used to store promotional literature,
First advertisement playing module is used to obtain promotional literature from raw data base and played；Monitoring module is used to monitor and analyze to work as
Before arrive at a station public transport workpiece from the platform carry walk passenger's situation；
Second advertising device includes replicate data storehouse, transition database, advertisement selection module and the second advertisement playing module；Replicate
Database and transition database are used to store advertisement, the advertisement stored in replicate data storehouse and are stored in raw data base wide
Accuse identical, the advertisement of a variety of different durations is stored with transition database as transition transition advertisement；Advertisement selection module is distinguished
Connection-copy database and transition database are used to select advertisement from replicate data storehouse or transition database as to be played
Advertisement；The advertisement to be played that second advertisement playing module is used to obtain advertisement selection module at the end of Current ad plays is carried out
Play；
Advertisement selection module is provided with two kinds of working conditions, under the first working condition, its be used for from the selection of replicate data storehouse currently to
The currently playing advertisement of first advertisement playing module of platform is as advertisement to be played；Under second working condition, its be used for from
Advertisement to be played is selected in transition database；
Tracking module connects advertisement selection module and monitoring module respectively；Tracking module is used for the analysis result according to monitoring module
Control advertisement selection module work.
2. continuation of the journey ad system as claimed in claim 1, it is characterised in that monitoring module is used in current public transport of arriving at a station
Instrument generates continuation of the journey signal in the case where the platform has passenger loading；Tracking module is used for according to continuation of the journey signal control advertisement choosing
Select module and be switched to the first working condition.
3. continuation of the journey ad system as claimed in claim 1, it is characterised in that under the second working condition, advertisement selection module is used
In being selected according to the second playing module Current ad end time with arriving at the time difference of next stop time from transition database
Select advertisement to be played.
4. as claimed in claim 1 continuation of the journey ad system, it is characterised in that the advertisement in transition database, according to when dash
It is divided into multiple commercial papers, each commercial paper advertisement duration average value using in such is used as mark duration.
5. continuation of the journey ad system as claimed in claim 4, it is characterised in that in same commercial paper, the advertisement of most long duration
It is no more than the 1/10 of commercial paper mark duration with the duration difference of the advertisement of minimum duration.
6. the continuation of the journey ad system as described in claim 4 or 5, it is characterised in that maximum in the commercial paper in replicate data storehouse
Most short traveling is time-consuming between a length of two neighboring platform during mark.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479355.7A CN107369035B (en) | 2017-06-22 | 2017-06-22 | Endurance advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479355.7A CN107369035B (en) | 2017-06-22 | 2017-06-22 | Endurance advertising system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107369035A true CN107369035A (en) | 2017-11-21 |
| CN107369035B CN107369035B (en) | 2020-02-11 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710479355.7A Expired - Fee Related CN107369035B (en) | 2017-06-22 | 2017-06-22 | Endurance advertising system |
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| Country | Link |
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| CN (1) | CN107369035B (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129780A (en) * | 2010-01-20 | 2011-07-20 | 深圳力合数字电视信息技术有限公司 | Method and system for realizing intelligent bus stop board, and intelligent bus stop board |
| CN102647242A (en) * | 2012-04-19 | 2012-08-22 | 江苏穿越金点信息科技有限公司 | Bus mobile television broadcasting system and broadcasting control method |
| CN103179082A (en) * | 2011-12-20 | 2013-06-26 | 触动多媒体技术（上海）有限公司 | Method for playing long-distance contents according to positions and time |
| CN106534929A (en) * | 2016-11-16 | 2017-03-22 | 巴士在线科技有限公司 | Location-based-service-based bus video playing control system and method |
-
2017
- 2017-06-22 CN CN201710479355.7A patent/CN107369035B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129780A (en) * | 2010-01-20 | 2011-07-20 | 深圳力合数字电视信息技术有限公司 | Method and system for realizing intelligent bus stop board, and intelligent bus stop board |
| CN103179082A (en) * | 2011-12-20 | 2013-06-26 | 触动多媒体技术（上海）有限公司 | Method for playing long-distance contents according to positions and time |
| CN102647242A (en) * | 2012-04-19 | 2012-08-22 | 江苏穿越金点信息科技有限公司 | Bus mobile television broadcasting system and broadcasting control method |
| CN106534929A (en) * | 2016-11-16 | 2017-03-22 | 巴士在线科技有限公司 | Location-based-service-based bus video playing control system and method |
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| Publication number | Publication date |
|---|---|
| CN107369035B (en) | 2020-02-11 |
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