CN107368908A - A kind of control method of billboard - Google Patents

A kind of control method of billboard Download PDF

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Publication number
CN107368908A
CN107368908A CN201710637265.6A CN201710637265A CN107368908A CN 107368908 A CN107368908 A CN 107368908A CN 201710637265 A CN201710637265 A CN 201710637265A CN 107368908 A CN107368908 A CN 107368908A
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China
Prior art keywords
billboard
reservation
destination object
control method
preset range
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Pending
Application number
CN201710637265.6A
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Chinese (zh)
Inventor
王文斌
黄俊岚
安丽朋
陈加宽
杨旭东
禹杰
李亚军
周金虎
包振毅
李承敏
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Shanghai Yude Technology Co Ltd
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Shanghai Yude Technology Co Ltd
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Publication date
Application filed by Shanghai Yude Technology Co Ltd filed Critical Shanghai Yude Technology Co Ltd
Priority to CN201710637265.6A priority Critical patent/CN107368908A/en
Publication of CN107368908A publication Critical patent/CN107368908A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/02—Reservations, e.g. for tickets, services or events
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present embodiments relate to technology of sharing field, discloses a kind of control method of billboard.The control method includes：Obtain the positional information of destination object；According to positional information, the preset range for any one billboard whether destination object enters in the billboard of reservation is judged；When judging that destination object enters the preset range of any one billboard, billboard corresponding to the preset range of entrance is controlled to play default content；When destination object leaves the preset range of the entrance, terminate to play the default content.Embodiment of the present invention in terms of existing technologies, is realized in specific place, the purpose according to the default content of specific destination object broadcasting.This mode causes user to be gone to preengage billboard according to the demand of itself, and specify the object of the content played and the broadcasting being directed to, so that it can be seen that for his broadcasting content, so as to lift Consumer's Experience during the preset range for the billboard that the broadcasting object is preengage in entrance.

Description

A kind of control method of billboard
Technical field
The present embodiments relate to technology of sharing field, more particularly to a kind of control method of billboard.
Background technology
By billboard come play advertisement carry out publicity be a kind of common information communication means.But existing billboard is only Be it is simple in sequence or the period broadcasts advertisement, without certain specific aim.I.e. can not be according to consumer Real-time requirement, in specific place, corresponding advertisement is played for specific object, to coordinate corresponding occasion, improves a surname Pass effect.For example, leading body at a higher level is arrived when instructing work, the billboard that receiver wants to enter into the leader visual field can be lighted simultaneously automatically The advertisement for welcoming leader to arrive is played, so as to strengthen the atmosphere at scene.
The content of the invention
The purpose of embodiment of the present invention is to provide a kind of control method of billboard, can entered in destination object any When in the preset range of the billboard of one reservation, billboard corresponding to the preset range of the entrance is controlled to play in default Hold, and when destination object leaves the preset range, voluntarily terminate to play the default content.
In order to solve the above technical problems, embodiments of the present invention provide a kind of control method of billboard, including：Obtain Take the positional information of destination object；According to the positional information, judge whether the destination object enters in the billboard of reservation Any one billboard preset range；Judging the preset range of destination object entrance any one billboard When, control the billboard corresponding to the preset range of entrance to play default content；Institute is left in the destination object When stating the preset range of entrance, terminate to play the default content.
Embodiment of the present invention in terms of existing technologies, by obtaining the positional information of destination object, to judge mesh The preset range whether object enters the billboard of any one reservation is marked, and is judging destination object into any one reservation Billboard preset range when, control corresponding to the preset range of the entrance billboard to play default content, in target pair During preset range as leaving the entrance, terminate to play default content.It is it is achieved thereby that specific in specific place, basis Destination object plays the purpose of default content.This mode causes user to be gone to preengage billboard according to the demand of itself, and The object of the content played and the broadcasting being directed to is specified, so that the broadcasting object is when entering the preset range of billboard of reservation It can be seen that for his broadcasting content, so as to improve the effect of publicity, Consumer's Experience is lifted.
In addition, before the positional information of the acquisition destination object, the control method also includes：Judge whether to reach The period of reservation；The positional information for obtaining destination object, it is specially：When judging to reach the period of the reservation, obtain The positional information.The period of reservation is added, this causes destination object to enter the preset range of the billboard of reservation, again The billboard that in the period of reservation, could trigger reservation plays default content.So doing can further rationalize, standardize The subscription services of billboard.
In addition, the billboard of the reservation is preengage to obtain in the following manner：The billboard that reception carrys out user terminal is pre- About ask；The billboard of the reservation, the period of the reservation, the default content are comprised at least in the reserve requests； Generated according to the billboard reserve requests and play control instruction；The broadcasting control instruction is sent to the advertisement of the reservation Board, it is pre- within the period of reservation and corresponding to destination object into the billboard of the reservation to indicate the billboard of the reservation If the default content is played during scope.A kind of mode for preengaging billboard is provided.
In addition, within the period of the reservation, judge that the destination object is introduced into the pre- of any one billboard If during scope, according to the current position of the destination object, readjust the period of the reservation.This mode is advantageous to avoid The default model for causing destination object can not reach billboard in subscription time section because of cause specific (such as blocking up, interim busy) The problem of enclosing, and this subscription services can not be carried out.
In addition, in the terminal for the period for reaching the reservation, and judge to exist in the billboard of the reservation and do not play institute When stating the billboard of default content, extend the subscription time for the billboard for not playing the default content.This mode has Beneficial to avoid because destination object can not on time the preset range of the billboard Jing Guo all reservations when, and cause this subscription services The problem of can not smoothly completing.
In addition, the preset range is set according to the field range of the destination object.A kind of setting for preset range is provided Determine mode.
Brief description of the drawings
One or more embodiments are illustrative by the picture in corresponding accompanying drawing, these exemplary theorys The bright restriction not formed to embodiment, the element for having same reference numbers label in accompanying drawing are expressed as similar element, removed Non- have a special statement, and composition does not limit the figure in accompanying drawing.
Fig. 1 is the flow chart according to the control method of the billboard of first embodiment of the invention；
Fig. 2 is the flow chart according to the reservation billboard of first embodiment of the invention；
Fig. 3 is the flow chart according to the control method of the billboard of second embodiment of the invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with accompanying drawing to the present invention Each embodiment be explained in detail.However, it will be understood by those skilled in the art that in each embodiment party of the present invention In formula, in order that reader more fully understands the application and proposes many ins and outs.But even if without these ins and outs With many variations based on following embodiment and modification, the application technical scheme claimed can also be realized.
The first embodiment of the present invention is related to a kind of control method of billboard.The core of present embodiment is：Obtain Take the positional information of destination object；According to positional information, it is any one in the billboard of reservation to judge whether destination object enters The preset range of individual billboard；When judging that destination object enters the preset range of any one billboard, the pre- of entrance is controlled If billboard corresponding to scope plays default content；When the destination object leaves the preset range of the entrance, terminate to broadcast Put default content.By obtaining the positional information of destination object, to judge whether destination object enters the billboard of reservation Preset range, determine whether to control the billboard of the reservation to play default content, it is achieved thereby that specific Place, the purpose according to the default content of specific destination object broadcasting.
Details, which is specifically described, to be realized to the control method of the billboard of present embodiment below, herein below is only Details is realized for convenience of what understanding provided, not implements the necessary of this programme.
The flow of the control method of billboard in present embodiment is as shown in figure 1, specifically include：
Step 101：The id information of destination object is obtained, obtains obtaining the authority of the positional information of destination object.
The destination object can be specially a people or a car.If destination object is a people, the id information can be Face information；If destination object is a car, the id information can be license board information.
In present embodiment, target pair can be obtained before the period of user preset is reached by sharing billboard operation platform The id information of elephant (id information can be uploaded to shared billboard operation platform by terminal by corresponding APP).Then basis should Id information, to obtain obtaining the authority of the positional information of the destination object.After the authority is obtained, the corresponding APP of terminal can Destination object is followed the trail of according to the id information, obtains the positional information of the destination object, and the positional information got is sent to Shared billboard operation platform, so that the position of shared billboard operation platform constantly master goal object.
Step 102：Judge whether to reach the period preengage.If so, then enter step 103；If it is not, then return to this step.
Step 103：Obtain the positional information of destination object.
The acquisition that shared billboard operation platform can actively send positional information to the corresponding APP of terminal is asked, so that eventually The positional information for getting destination object is sent to shared billboard operation platform by end；The corresponding APP of terminal also can actively by The positional information of the destination object collected is sent to shared billboard operation platform.In present embodiment, the corresponding APP can Positioned by GPS location or WIFI, to obtain the positional information of the destination object.
Step 104：According to the positional information, judge whether destination object is wide into any one in the billboard of reservation Accuse the preset range of board.
In actual applications, user can preengage billboard according to the course of destination object, as in destination object Several billboards being spaced apart are selected in course, are preengage.The billboard of the reservation can be by sharing billboard Operation platform is preengage.
Specifically, billboard can be preengage in the following manner, as shown in Figure 2：
Step 1041：Receive the reserve requests for the billboard for carrying out user terminal.The reserve requests comprise at least reservation Billboard, the period of reservation and default content (content to be played) etc..
User come the billboard that selects to be preengage, the period of reservation (can be able to be all pre- by the corresponding APP of terminal Billboard about selects same period, or each billboard to select a period) etc., and select or newly-built to be played Content.Selection finish and by examination ＆ verification after, you can generation reserve requests be sent to shared billboard operation platform.Also can select After, reserve requests are directly generated, shared billboard operation platform is sent to and is audited.
Step 1042：Generated according to reserve requests and play control instruction.
Step 1043：Control instruction will be played to send to the billboard of reservation, with the billboard of instruction reservation in reservation Default content is played in period and when destination object enters preset range corresponding to the billboard of reservation.
The preset range can be set according to the field range of destination object.In this step, if it is determined that destination object enters During the preset range of any one billboard, then into step 105；Otherwise, then into step 108.
Step 105：Billboard plays default content corresponding to the preset range that control targe object enters.
The default content can be video, word or picture etc..
Step 106：Judge whether destination object leaves the preset range of the entrance.If so, then enter step 107；If it is not, Then return to this step.
After judging that destination object enters the preset range of the billboard of some reservation, the position according to destination object can be continued Confidence ceases, and judges whether destination object leaves the preset range of the billboard of the reservation.
It is noted that in present embodiment, after judging that destination object does not leave the preset range of the entrance, It can first judge whether to reach the terminal of default period, and when judging the terminal without the arrival default period, return again to This step continues to judge whether destination object leaves the preset range.
Step 107：Terminate to play the default content.
In the preset range advanced into that judgement destination object leaves, so that it may make billboard knot corresponding to the preset range Beam plays the default content.
Step 108：Judge whether the terminal of the period of arrival reservation.If so, then terminate flow；If it is not, then return to step 103。
For example, reservation period be 9 points to 9 points 10 minutes, then this step be exactly judge whether reach 9 points 10 minutes.
The control method for the billboard that present embodiment is provided so that user can go to preengage advertisement according to the demand of itself Board, and the object of the content played, the period of broadcasting and the broadcasting being directed to is specified, so that the broadcasting object is entering the wide of reservation It can be seen that for his broadcasting content when accusing the preset range of board, so as to improve the effect of publicity, Consumer's Experience is lifted.
Second embodiment of the present invention is related to a kind of control method of billboard.Second embodiment is implemented first The further improvement done on the basis of mode, main improvements in：In second embodiment, within the period of reservation, judge When target is introduced into the preset range of the billboard of any one reservation to object, the current position according to destination object is understood, Readjust the period of reservation.
The idiographic flow of present embodiment as shown in figure 3, wherein step 301 to 308 steps with first embodiment respectively Rapid 101 to 108 is identical, and present embodiment repeats no more.
In step 308, if it is determined that having reached the terminal of the period of reservation, then explanation is in whole reservation for present embodiment In section, destination object is not all entered into the preset range of any one billboard, now, you can into step 309.
Step 309：According to the current position of destination object, the period of reservation is readjusted.
Specifically, in this step, the current position of destination object can be first obtained, then according to the current position of destination object Put the time required for the preset range for calculating the billboard that destination object reaches a nearest reservation.Further according to the reckoning when Between and current time point, release destination object reach it is nearest one reservation billboard preset range time point.Root again According to the time point of release, the period of reservation is adjusted.Such as the period initially preengage be 9 points to 9 points 10 minutes, release target now The time point that object reaches the preset range of the billboard of a nearest reservation is 9: 20, then the period that can adjust reservation is 9 points 20 to 9 points 30.
Completed it is noted that the adjustment to the period of reservation is not limited to disposable adjustment, also can be in real time according to mesh The position of object is marked, to adjust the period of reservation.
In addition, it is necessary to explanation, exists in the billboard for reaching the terminal of period of reservation and judging to preengage and does not broadcast When putting the billboard of the preset content, then illustrate that current target object does not cover the advertisement of all reservations within the period of reservation The preset range of board, it can now extend the subscription time of the billboard for not playing default content, also can be according to destination object Position, adjustment do not play default content billboard subscription time, on the other hand, present embodiment does not limit.
The step of various methods divide above, be intended merely to describe it is clear, can be merged into when realizing a step or Some steps are split, are decomposed into multiple steps, as long as including identical logical relation, all protection domain in this patent It is interior；To either adding inessential modification in algorithm in flow or introducing inessential design, but its algorithm is not changed Core design with flow is all in the protection domain of the patent.
It will be understood by those skilled in the art that realize that all or part of step in above-described embodiment method is to pass through Program instructs the hardware of correlation to complete, and the program storage is in the storage medium, including some instructions are causing one Individual equipment (can be single-chip microcomputer, chip etc.) or processor (processor) perform each embodiment methods described of the application All or part of step.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey The medium of sequence code.
It will be understood by those skilled in the art that the respective embodiments described above are to realize the specific embodiment of the present invention, And in actual applications, can to it, various changes can be made in the form and details, without departing from the spirit and scope of the present invention.

Claims (10)

  1. A kind of 1. control method of billboard, it is characterised in that including：
    Obtain the positional information of destination object；
    According to the positional information, any one the billboard whether destination object enters in the billboard of reservation is judged Preset range；
    When judging that the destination object enters the preset range of any one billboard, the default model of entrance is controlled The billboard plays default content corresponding to enclosing；
    When the destination object leaves the preset range of the entrance, terminate to play the default content.
  2. 2. the control method of billboard according to claim 1, it is characterised in that in the position of the acquisition destination object Before information, the control method also includes：
    Judge whether to reach the period preengage；
    The positional information for obtaining destination object, it is specially：
    When judging to reach the period of the reservation, the positional information is obtained.
  3. 3. the control method of billboard according to claim 2, it is characterised in that within the period of the reservation, judge When the destination object is introduced into the preset range of any one billboard,
    According to the current position of the destination object, the period of the reservation is readjusted.
  4. 4. the control method of billboard according to claim 2, it is characterised in that at the end for the period for reaching the reservation Point, and when judging to exist in the billboard of the reservation billboard for not playing the default content,
    Extend the period of the reservation for the billboard for not playing the default content.
  5. 5. the control method of billboard according to claim 1, it is characterised in that the billboard of the reservation passes through shared Billboard operation platform is preengage.
  6. 6. the control method of billboard according to claim 1, it is characterised in that the billboard of the reservation passes through following Mode preengages to obtain：
    Receive the reserve requests for the billboard for carrying out user terminal；The advertisement of the reservation is comprised at least in the reserve requests Board, the period of the reservation and the default content；
    Generated according to the reserve requests and play control instruction；
    By it is described broadcasting control instruction send to the billboard of the reservation, with indicate the billboard of the reservation reservation when The default content is played in section and when destination object enters preset range corresponding to the billboard of the reservation.
  7. 7. the control method of billboard according to claim 1, it is characterised in that in the position of the acquisition destination object Before information, the control method also includes：
    According to the id information of the destination object, obtain obtaining the authority of the positional information of the destination object.
  8. 8. the control method of billboard according to claim 7, it is characterised in that the id information is face or car plate.
  9. 9. the control method of billboard according to claim 1, it is characterised in that the preset range is according to the target The field range setting of object.
  10. 10. the control method of billboard according to claim 1, it is characterised in that in the position of the acquisition destination object In confidence breath,
    Positioned according to GPS location or WIFI, obtain the positional information of the destination object.
CN201710637265.6A 2017-07-31 2017-07-31 A kind of control method of billboard Pending CN107368908A (en)

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CN201710637265.6A CN107368908A (en) 2017-07-31 2017-07-31 A kind of control method of billboard

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Application Number Priority Date Filing Date Title
CN201710637265.6A CN107368908A (en) 2017-07-31 2017-07-31 A kind of control method of billboard

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CN107368908A true CN107368908A (en) 2017-11-21

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108681917A (en) * 2018-04-23 2018-10-19 杨旭梅 A kind of advertisement propagation system and method for advertisement spreading

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103929618A (en) * 2014-04-18 2014-07-16 卢旭东 Operational control method for outdoor advertising board state marking system
CN104869173A (en) * 2015-06-09 2015-08-26 唐洛鹏 Information push method and device for outdoor large-scale advertising board
CN105528974A (en) * 2016-01-30 2016-04-27 山西圣人文化传媒有限公司 Culture dissemination and promotion system
CN106686413A (en) * 2016-12-21 2017-05-17 上海与德信息技术有限公司 Reservation method and device of advertising screen based on mobile terminal

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103929618A (en) * 2014-04-18 2014-07-16 卢旭东 Operational control method for outdoor advertising board state marking system
CN104869173A (en) * 2015-06-09 2015-08-26 唐洛鹏 Information push method and device for outdoor large-scale advertising board
CN105528974A (en) * 2016-01-30 2016-04-27 山西圣人文化传媒有限公司 Culture dissemination and promotion system
CN106686413A (en) * 2016-12-21 2017-05-17 上海与德信息技术有限公司 Reservation method and device of advertising screen based on mobile terminal

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108681917A (en) * 2018-04-23 2018-10-19 杨旭梅 A kind of advertisement propagation system and method for advertisement spreading
CN108681917B (en) * 2018-04-23 2022-09-13 杨旭梅 Advertisement propagation system and advertisement propagation method

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