CN106846073A - Shared vehicle and its information output method, system - Google Patents
Shared vehicle and its information output method, system Download PDFInfo
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- CN106846073A CN106846073A CN201710200933.9A CN201710200933A CN106846073A CN 106846073 A CN106846073 A CN 106846073A CN 201710200933 A CN201710200933 A CN 201710200933A CN 106846073 A CN106846073 A CN 106846073A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/0042—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for hiring of objects
- G07F17/0057—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for hiring of objects for the hiring or rent of vehicles, e.g. cars, bicycles or wheelchairs
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Abstract
The invention provides shared vehicle and its information output method, system, it is related to shared technical field of transportation means.The shared vehicle, including vehicle body structure and being used to realizes the unblock of shared vehicle and the lockset of lock function, and:Information acquisition circuit, is used to gather the operation information of the shared vehicle PUK of user terminal scanning;Advertisement obtains circuit, and link information Acquisition Circuit, to trigger advertisement according to the operation information, obtains advertisement information to be pushed away;Play structure, connection advertisement obtains circuit, is used to play foregoing advertisement information to be pushed away.Using the present invention, can be operated by the barcode scanning of user, after obtaining advertisement, advertisement be played to user by sharing the play structure on vehicle, provide a user with more rich colorful information.
Description
Technical field
The present invention relates to share technical field of transportation means.
Background technology
At present, the pollution with motor vehicles to environment is increasing, and serious traffic congestion phenomenon and vehicle exhaust are dirty
Dye environmental problem annoyings many big cities, and people are intended to can have a good air quality, possesses the body of health, very
The all positive Advocating Citizen ' in many cities uses bicycle as the vehicles, can not only reduce pollution, can also take exercises.For
Facilitate citizen, Cycle Hire station is set up in city, citizen lease bicycle at Cycle Hire station, given back using after complete
Cycle Hire station.
Currently, the shared bicycle that need not be given back to specified knee is also occurred in that, conventional occupation mode is as follows.Needs make
Used time, user finds vehicle nearby by the storing map of APP or wechat public number, sends license plate number, obtains password unblock altogether
Enjoy bicycle;Or, user finds vehicle nearby using APP, and electronic lock is opened by barcode scanning.When giving back, by online paying
And lock nearby, without giving back to specified knee, but shared bicycle needs to rest in the region that Parking permitted.
Current shared Vehicular system, is typically only capable to use car demand according to user, provides a user with being believed with car for vehicle
Breath, such as available positional information of vehicle etc..User is during using public transport, it is impossible to according to user
The need for or expect to provide more rich colorful information, it is difficult to further improve Consumer's Experience.
The content of the invention
It is an object of the invention to:Overcome the deficiencies in the prior art, there is provided share vehicle and its information output method, be
System.Using the present invention, can be operated by the barcode scanning of user, after obtaining advertisement, by share the play structure on vehicle to
Advertisement is played at family, and the barcode scanning operation based on user has provided a user with more rich colorful information.
To realize above-mentioned target, the invention provides following technical scheme:
A kind of output intent of advertising message, including step:The operation of the shared vehicle PUK of collection user terminal scanning
Message;Advertisement is triggered according to the operation information, advertisement information to be pushed away is obtained;Played by the play structure shared on vehicle
Foregoing advertisement to be pushed away.
Further, obtain after advertisement information is pushed away, judge the released state of foregoing shared vehicle;
In the case where the shared vehicle is unlocked, foregoing advertisement to be pushed away is played by aforementioned playout structure.
Further, also including step:
Judge whether foregoing shared vehicle can use;
In the case of judgement is available, then the advertisement to be pushed away for obtaining is played by the play structure on the shared vehicle;
After advertisement broadcasting terminates, trigger foregoing shared vehicle unblock and open.
Further, the mode for obtaining advertisement information to be pushed away is,
Storage needs to be pushed away advertisement information in the shared Vehicular system server, after triggering advertisement, system server root
According to the temporal information that advertisement is triggered, advertisement information to be pushed away corresponding with aforesaid time is obtained.
Or, the mode for obtaining advertisement information to be pushed away is,
Storage needs to be pushed away advertisement information in the shared Vehicular system server, after triggering advertisement, system server root
According to the positional information that advertisement is triggered, advertisement information to be pushed away corresponding with aforementioned location is obtained.
Or, the mode for obtaining advertisement information to be pushed away is,
The identity information and/or shopping record information of the current riding user of collection, obtain the preference information of user, according to institute
Preference information is stated, acquisition meets the advertisement information to be pushed away of user preference.
Further, to that should have favor information, after advertisement information play terminates, user obtains corresponding excellent for the advertisement
Favour;It is described preferential including paying all or part of this of the user and using the rate for sharing vehicle;And/or, pay the user
The rate of the shared vehicle of all or part of other use.
Further, collection play structure plays the time span information of advertisement, and different time spans corresponds to different
Preferential dynamics.
Present invention also offers a kind of shared vehicle, including vehicle body structure and be used to realize the unblock of shared vehicle and
The lockset of lock function, also includes:
Information acquisition circuit, is used to gather the operation information of the shared vehicle PUK of user terminal scanning;
Advertisement obtains circuit, and link information Acquisition Circuit, to trigger advertisement according to the operation information, is obtained to wait to push away and broadcast
Advertising message;
Play structure, connection advertisement obtains circuit, is used to play foregoing advertisement information to be pushed away.
Present invention also offers the shared vehicle of another kind, including vehicle body structure and it is used to realize the unblock of shared vehicle
With the lockset of lock function;Shown shared vehicle also includes play structure, is connected with shared Vehicular system server, is used to receive
The advertisement to be pushed away of shared Vehicular system push is simultaneously played.
Further, foregoing shared vehicle can also include unblock decision circuit, and its connection advertisement obtains circuit and lockset,
To obtain after advertisement information is pushed away, the released state of lockset is judged;
The play structure, connection unblock decision circuit, in the case of being unlocked in foregoing lockset, broadcasting is foregoing to be waited to push away
Advertisement.
Further, foregoing shared vehicle can also include information of vehicles decision circuit, and it is used to judge foregoing shared car
Whether can use;
The play structure is connected with information of vehicles decision circuit, can be in the case of shared vehicle is available, before broadcasting
State the advertisement to be pushed away of acquisition;
The lockset is connected with play structure, to after advertisement broadcasting terminates, unblock is opened.
Preferably, in foregoing shared vehicle, the play structure is the display structure with screen, the shared vehicle
To share bicycle, the display structure is arranged on the handlebar of shared bicycle, or in the Chinese herbaceous peony basket of shared bicycle.
Present invention also offers a kind of output system of advertising message, including:
Shared vehicle with vehicle body structure, it includes,
Lockset, is used to realize unblock and the lock function of shared vehicle;
Play structure, is used to receive the advertisement to be pushed away of shared Vehicular system push and play;
System server, including,
Information acquisition circuit, is used to gather the operation information of the shared vehicle PUK of user terminal scanning;
Advertisement obtains circuit, and link information Acquisition Circuit, to trigger advertisement according to the operation information, is obtained to wait to push away and broadcast
Advertising message;
Information transmission circuit, connection advertisement obtains circuit, is used to send foregoing advertisement information to be pushed away to shared vehicle.
Further, the system server also includes unblock decision circuit, and its connection advertisement obtains circuit and lockset, is used to
Obtaining after advertisement information is pushed away, judging the released state of lockset;
The play structure, connection unblock decision circuit, in the case of being unlocked in foregoing lockset, broadcasting is foregoing to be waited to push away
Advertisement.
Further, the system server is set by storage chip and needs to be pushed away advertisement information database, described to wait to push away
Advertisement information database is used to store advertisement information to be pushed away, and the trade company related to advertisement information to be pushed away, position and/
Or temporal information.
Further, location structure is installed on the shared vehicle, is used to obtain the positional information of shared vehicle, and will obtain
The positional information for taking is sent to system server;
The advertisement of the system server obtains circuit, can be according to aforementioned location information, in advertisement Information Number to be pushed away
According in storehouse, advertising message corresponding with the positional information is obtained.
Further, described information Acquisition Circuit includes timer, and the timer can gather the time letter of advertisement triggering
Breath, and the temporal information of acquisition is sent to advertisement acquisition circuit;
The advertisement obtains circuit, can according to aforesaid time information, in advertisement information database to be pushed away, obtain with
The corresponding advertising message of the temporal information.
Further, the system server also includes preferential process circuit, and it obtains circuit and is connected with advertisement, to wide
In the case of accusing to that there should be favor information, terminate rear line in advertisement information play and provide corresponding preferential.
Preferably, the preferential process circuit can include following structure:
Whether preferential judgement sub-circuit, be used to judge advertisement to be pushed away to that should have favor information;
Preferential acquisition sub-circuit, connects preferential judgement sub-circuit, in the case of to that should have favor information, in advertisement
After playing end, corresponding favor information is obtained;
Shared vehicle rate treatment sub-circuit, connects preferential acquisition sub-circuit, is used to for the preferential of acquisition to be supplied to user,
The preferential rate including paying all or part of shared vehicle of this use of the user;And/or, pay user's whole
Or the rate of the partial shared vehicle of other use.
The present invention compared with prior art, as an example, has the following advantages that and accumulates due to using above technical scheme
Pole effect:Using the present invention, can be after user's driver sweep, the operation for gathering the shared vehicle PUK of user terminal scanning disappears
Breath, advertisement is obtained after triggering advertisement according to the operation information, then plays wide to user by sharing the play structure on vehicle
Accuse.The present invention has provided a user with more rich information based on the barcode scanning operation that user commonly uses.
Brief description of the drawings
Fig. 1 is the output intent flow chart of advertising message provided in an embodiment of the present invention.
Fig. 2 is the function structure chart of shared vehicle provided in an embodiment of the present invention.
The operation that Fig. 3, Fig. 4, Fig. 5, Fig. 6, Fig. 7 and Fig. 8 are respectively providing advertisement information provided in an embodiment of the present invention is shown
Illustration.
Fig. 9 is the function structure chart of advertisement output system provided in an embodiment of the present invention.
Description of reference numerals:
Client 100, information acquisition circuit 110, advertisement obtains circuit 120, play structure 130;
User terminal 200, user interface 210 scans trigger control 211, scanning area 212, barcode scanning line 213, PUK
214;
Shared vehicle 300, lockset 310, play structure 320;Display screen 321, play structure switch 322;
System 400;Shared vehicle 410, lockset 411, play structure 412;System server 420, information-processing circuit
421, advertisement obtains circuit 422, information transmission circuit 423.
Specific embodiment
Shared vehicle and its information output method, the system work provided the present invention below in conjunction with the drawings and specific embodiments
Further describe.It should be noted that the combination of the technical characteristic or technical characteristic described in following embodiments should not
When being considered as isolated, they can be mutually combined so as to reach superior technique effect.In the accompanying drawing of following embodiments
In, the identical label that each accompanying drawing occurs represents identical feature or part, in can be applied to different embodiments.Therefore, one
It is defined in a certain Xiang Yi accompanying drawing of denier, then it need not be further discussed in subsequent accompanying drawing.
It should be noted that, depicted structure, ratio, size etc. in this specification institute accompanying drawing are only used to coordinate explanation
Content disclosed in book, so that those skilled in the art understands and reads, is not limited to invent enforceable restriction bar
Part, the modification of any structure, the change of proportionate relationship or the adjustment of size are not influenceing to invent effect and the institute's energy that can be generated
Under the purpose reached, all should fall in the range of the technology contents disclosed in invention to be covered.The side of being preferable to carry out of the invention
The scope of formula includes other realization, wherein the order of described or discussion can not be pressed, including function involved by basis is pressed
Basic mode simultaneously or in the opposite order, carrys out perform function, and this should be by the skill of embodiments of the invention art
Art personnel understood.
May be not discussed in detail for technology, method and apparatus known to person of ordinary skill in the relevant, but suitable
In the case of, the technology, method and apparatus should be considered as authorizing a part for specification.Institute that is shown here and discussing
Have in example, any occurrence should be construed as merely exemplary, not as limitation.Therefore, exemplary embodiment
Other examples can have different values.
Embodiment
It is the output intent flow chart of advertising message provided in an embodiment of the present invention shown in Fig. 1.A kind of advertising message it is defeated
Go out method, comprise the following steps:
S100, the operation information of the shared vehicle PUK of collection user terminal scanning.
Described shared vehicle, refers to the vehicle that can be shared for the public, and it is referred to as utility car, its general quilt
It is considered a kind of emerging Urban Traffic service.The universal shared vehicle promoted in each city, predominantly shares voluntarily at present
Car, it provides easily Green Travel to resident and traveller.It is shared vehicle, including but not limited to automobile, bicycle, electronic
Car, motorcycle.In the present embodiment, the class vehicles are preferably rided, can be bicycle, electric motor car or motorcycle.
The PUK of the shared vehicle is provided with the shared vehicle.When needing to use car, user can be by carrying
User terminal is opened and uses car client, specifically, being provided with Scan Architecture on user terminal, scanning knot is started by user terminal
Structure scans PUK.
The PUK can include Quick Response Code, bar code and graphical passwords, accordingly, the scanning on the user terminal
Structure can include two-dimensional code decoder, bar code decoding device and graphical passwords decoder.
The user terminal, can be the various conventional movements such as mobile phone, notebook computer, palm PC, panel computer
Terminal, and various Intelligent wearable electronic equipments, such as intelligent glasses, intelligent watch etc..In the present embodiment, it is preferred that
Using mobile phone.
The operation of the shared vehicle PUK of user terminal scanning, in the present embodiment, unrestricted as an example, Ke Yishi
User triggers the barcode scanning unlock control in the shared vehicle client on user terminal;Can also be that user triggers use
After the scanning control in other clients with shared vehicle client associate in the terminal of family, to shared vehicle PUK
The operation being scanned.
Can be payment client terminal, i.e. in the present embodiment with other clients of shared vehicle client associate
When communication terminal, browser etc..
S200, advertisement is triggered according to the operation information, obtains advertisement information to be pushed away.
After obtaining the operation information of the shared vehicle PUK of user terminal scanning, advertisement can be both triggered, obtain and wait to push away
Advertisement information.
The advertisement, the advertisement that including but not limited to businessman delivers in the present embodiment is unrestricted as an example, its
The various notices publicized widely can be included.
The method for obtaining advertisement information to be pushed away, it is unrestricted as an example, can be in the following way:The shared car
Storage needs to be pushed away advertisement information in system server, and after advertisement is triggered, the system server will advertisement information be pushed away
Directly push to the play structure of shared vehicle.
It is described to push away advertisement information, including advertisement to be pushed away is in itself, and/or advertisement to be pushed away URL (Uniform
Resource Locator URLs) information.
Or, advertisement information to be pushed away is obtained by the following method:Microprocessor, wireless receiving and dispatching are provided with shared vehicle
Structure and storage chip.The shared vehicle connection successful message of wifi of collection, downloads and/or updates to wait to push away and broadcast by shared vehicle
Advertising message, and it will be stored into storage chip.Then, the triggering message according to advertisement, deposits in the foregoing storage chip of acquisition
The download of storage and/or the advertisement information to be pushed away of renewal, play structure is pushed to by microprocessor.
Using the method, in the case where there is wifi, shared vehicle can be downloaded and/or updated beforehand through wifi network
Advertisement information to be pushed away, will download and/or updates advertisement information Store to be pushed away in the storage chip of shared vehicle.Then,
After advertisement is triggered, you can directly obtain foregoing download and/or the advertisement information to be pushed away for updating, user from foregoing storage chip
Mobile data flow without using paying carries out the download of advertisement.
S300, foregoing advertisement to be pushed away is played by the play structure shared on vehicle.
The play structure is the display structure with screen, and the display structure is arranged on shared vehicle handle, or
Person is arranged in the Chinese herbaceous peony basket of shared vehicle.
The display structure may be mounted at the headstock part of shared vehicle.Preferably, on handlebar;When car tool
When having Chinese herbaceous peony basket, in Chinese herbaceous peony basket.
Display structure is arranged on when on handlebar, can be installed by support frame.
Preferably, support frame as described above includes the holding frame for being gripped to display structure, the holding frame one
End is rotatably mounted in the side or the back side of display structure, and the other end of the holding frame is fixedly mounted on vehicle handle.
In this way, user can as needed adjust the direction of the display structure, it is easy to different users to check the information of presentation.
When display structure is arranged in the Chinese herbaceous peony of shared vehicle basket, side and/or the bicycle basket of bicycle basket are may be mounted at
On bottom surface.
The display structure, is electronic display in the present embodiment, such as LCD display, LED display.It is preferred that
, using LED display, the LED screen electrically connects vehicle power by wire, and the vehicle power can be the polynary dress that generates electricity
Put, specifically, it can use battery or device of solar generating.
Preferably, in the present embodiment, in step s 200, obtain after advertisement information is pushed away, carry out following steps:
Judge the released state of foregoing shared vehicle;
In the case where the shared vehicle is unlocked, step S300 is further performed --- broadcast by aforementioned playout structure
Put foregoing advertisement to be pushed away.
The unblock principle of the shared vehicle based on two-dimentional PUK is as follows.
As a example by using use mobile phone as user terminal, the mobile phone that user passes through to carry with is scanned on shared automobile body
Two-dimentional PUK, the PUK can obtain the ID to the Unique ID information that should have the shared vehicle after barcode scanning
Identification information.
Mobile phone submits a unlocking request message to the system server of shared vehicle, can be included in the message:With
The user profile of family terminal, request content, vehicle ID identification informations.
The system server of shared vehicle receives the unlocking request message of user, and the system server can be according to described
Unlocking request message, you can send unlocking instruction information with to shared vehicle corresponding to the ID identification informations.
After lockset on the shared vehicle receives the unlocking instruction information of aforementioned system server transmission, you can with basis
The unlocking instruction information performs corresponding unblock operation.
After lockset on shared vehicle is collected is in released state, then broadcast by the play structure on the shared vehicle
Put foregoing advertisement to be pushed away.
The mode for obtaining advertisement information to be pushed away can be one or more in following three kinds of modes.
Mode one, storage needs to be pushed away advertisement information in the shared Vehicular system server, after triggering advertisement, system clothes
The temporal information that business device is triggered according to advertisement, obtains advertisement information to be pushed away corresponding with aforesaid time.
Mode two, storage needs to be pushed away advertisement information in the shared Vehicular system server, after triggering advertisement, system clothes
The positional information that business device is triggered according to advertisement, obtains advertisement information to be pushed away corresponding with aforementioned location.
The mode of the positional information of collection advertisement triggering, can be believed by gathering by the geographical position of the shared vehicle of barcode scanning
Cease to obtain, or obtained by gathering the geographical location information of the user terminal for performing barcode scanning operation.
During the geographical location information of the shared vehicle of collection, specifically, vehicle locating device can be set on shared vehicle.
Unrestricted as an example, the vehicle locating device can be one has the wireless transmitter of d GPS locating module, GPS
Locating module is mainly kept communicating with satellite, and vehicle latitude and longitude information is obtained in real time, such that it is able to obtain the shared car of user's riding
Traveling regional information.The radio communication function of the wireless transmitter can be realized by gsm wireless transceiver module, led to
The gsm wireless transceiver module is crossed, will can be sent to shared including the various vehicle-related informations including vehicle position information
Vehicular system server-centric.
Can be the running fix skill based on mobile terminal conventional at present during by the geographical location information of user terminal
Art.
The user terminal is the terminal of the customized shared vehicle of user, and mobile phone is used in the present embodiment.Collection mobile phone
The method of geographical location information, can be that, based on mobile positioning technique conventional at present, its general principle is:Mobile target passes through
Fixed base stations (ground is aerial) with multiple known coordinate positions are interacted, after obtaining corresponding measurement parameter, using appropriate
Processing method obtain mobile target position in space.When measurement parameter is generally comprised but is not limited to the transmission of radio wave
Between, amplitude, phase and angle of arrival etc..Mobile positioning technique includes being based on the location technology of mobile network and based on mobile terminal
Location technology.For the location technology based on mobile terminal, its principle is the Base Transmitter signal based on multiple known locations, institute
Transmission signal carries the characteristic information relevant with base station location, after mobile terminal receives these signals, determine its with it is each
Geometry site between base station, and positioning estimation is carried out to its own position according to related algorithm, so as to obtain itself
Positional information, the architecture for example commonly used, GPS location and WIFI positioning.It is used equally to obtain user's end in the present embodiment
The geographical location information at end, so as to obtain the positional information of user.
Mode three, the identity information and/or shopping record information of the current riding user of collection, obtains the preference letter of user
Breath, according to the preference information, acquisition meets the advertisement information to be pushed away of user preference.
Specifically, can by gather user identity information and/or shopping record information, obtain user sex, year
Age, recorded with car in traveling regional information etc., the adline of user preference is obtained, as the preference information of user.
Another implementation method of the present embodiment, is the operation information that PUK is scanned according to user terminal, is judged corresponding
In the case of shared vehicle is available, advertisement is just played by the upper play structure of the shared vehicle, also, terminate in advertisement broadcasting
Afterwards, foregoing shared vehicle unblock is triggered to open.Specifically, comprising the following steps:Judge whether foregoing shared vehicle can use;Judge
In the case of available, then the advertisement to be pushed away for obtaining is played by the play structure on the shared vehicle;Played in advertisement and terminated
Afterwards, foregoing shared vehicle unblock is triggered to open.
Now, used for ease of user, it is preferred that be provided with information alert structure on shared vehicle, can vehicle is obtained
In the case of, by the information alert Structural cues user, the shared vehicle can use, and asks user to bear with advertisement and plays.
Described information alert structure, it is unrestricted as an example, can be with lamp light display structures be included, the light shows
Structure, in the case of shared vehicle is available, the light of blinking green, in the case of shared vehicle is disabled, can be with not working
The light of lamp or flash red.
Aforesaid way during specific implementation, can as needed use other prompting modes, such as the citing of typical way
It is conventional by the way of acousto-optic combining structure carries out information alert, will not be repeated here.
Preferably, in the present embodiment, to that should have favor information, after advertisement information play terminates, user obtains for the advertisement
Take corresponding preferential.
It is described preferential including paying all or part of this of the user and using the rate for sharing vehicle;And/or, pay
The rate of the shared vehicle of all or part of other use of the user.
Further, the present embodiment can also gather the time span information that play structure plays advertisement, and the different time is long
Degree corresponds to different preferential dynamics.
Terminate after described advertisement is played and terminated, including advertisement intactly finishes playing, also played in advertisement including user
During positive closing advertisement.In the case of collecting user's closing advertisement, one of following manner can be taken to be processed.
Mode one, obtains the temporal information that advertisement is played, and obtains reproduction time and the ratio of complete reproduction time, will compare
Value is multiplied by the foregoing preferential amount completely played corresponding preferential amount, obtain user.Unrestricted as an example, such as user checks
Complete advertisement, there is provided it is preferential be 0.5 yuan.User closes advertisement after the advertisement for having checked 60%, then based on use
Family this time ad view behavior, provide a user with it is preferential be 0.3 yuan.
Mode two, cancels that this is preferential, and even user closes advertisement broadcasting during advertisement broadcast, then it is right to cancel
User's is this time preferential.
It is shown in Figure 2, it is another embodiment of the present invention, there is provided a kind of shared vehicle.
Present invention also offers a kind of shared vehicle 100, including vehicle body structure and it is used to realize the solution of shared vehicle
The lockset of lock and lock function.
Shown shared vehicle 100 also includes information acquisition circuit 110, and advertisement obtains circuit 120 and play structure 130.
Described information Acquisition Circuit 110, is used to gather the operation information of the shared vehicle PUK of user terminal scanning.
The advertisement obtains circuit 120, and link information Acquisition Circuit, to trigger advertisement according to the operation information, is obtained
Take advertisement information to be pushed away.
The play structure 130, connection advertisement obtains circuit, is used to play foregoing advertisement information to be pushed away.
The shared vehicle can also include unblock decision circuit.
Unblock decision circuit connection advertisement obtains circuit and lockset, to obtain after advertisement information is pushed away, judges lock
The released state of tool.
The play structure, connection unblock decision circuit, in the case of being unlocked in foregoing lockset, broadcasting is foregoing to be waited to push away
Advertisement.
Preferably, the play structure is the display structure with screen.It is described so that shared vehicle is shared bicycle as an example
Display structure may be mounted on the handlebar of shared bicycle, or may be mounted at shared bicycle Chinese herbaceous peony basket in.
Display structure is arranged on when on handlebar, can be installed by support frame.
Preferably, support frame as described above includes the holding frame for being gripped to display structure, the holding frame one
End is rotatably mounted in the side of display structure, and the other end of the holding frame is fixedly mounted on vehicle handle.In this way, with
Family can as needed adjust the direction of the display structure, be easy to different users to check the information of presentation.
When display structure is arranged in the Chinese herbaceous peony of shared vehicle basket, side and/or the bicycle basket of bicycle basket are may be mounted at
On bottom surface.
The display structure, is electronic display in the present embodiment, such as LCD display, LED display.It is preferred that
, using LED display, the LED screen electrically connects vehicle power by wire, and the vehicle power can be the polynary dress that generates electricity
Put, specifically, it can use battery or device of solar generating.
Another implementation method of the present embodiment, is the operation information that PUK is scanned according to user terminal, is judged corresponding
In the case of shared vehicle is available, advertisement is just played by the upper play structure of the shared vehicle, also, terminate in advertisement broadcasting
Afterwards, foregoing shared vehicle unblock is triggered to open.
Specifically, foregoing shared vehicle can include information of vehicles decision circuit.Information of vehicles decision circuit is used to sentence
Whether fixed foregoing shared vehicle can use.The play structure is connected with information of vehicles decision circuit, can be available in shared vehicle
In the case of, play the advertisement to be pushed away of foregoing acquisition.The lockset is connected with play structure, terminates to be played in advertisement
Afterwards, unblock is opened.
Another embodiment of the present invention, additionally provides another shared vehicle, its with previous embodiment in shared vehicle
Difference be, the shared vehicle do not possess the collection shared vehicle PUK of user terminal scanning operation information and triggering it is wide
The function of announcement, these functions can be completed by the system server associated with shared vehicle.
Shared vehicle in the present embodiment, including supply the vehicle body structure of user's riding and be used to realize shared vehicle
Unblock and the lockset of lock function, and play structure.
The play structure is connected with shared Vehicular system server, is used to receive that shared Vehicular system pushes waits to push away and broadcast
Advertisement is simultaneously played.
Identical with preceding embodiment, the play structure is also the display structure with screen, and the display structure is arranged on
On the handlebar of shared bicycle, or in the Chinese herbaceous peony basket of shared bicycle.Show the concrete form of structure referring to foregoing reality
Example is applied, is repeated no more.
The shared vehicle for describing the present embodiment with reference to Fig. 3-8 exports the operation example of advertisement.
Shown in Figure 3, when user needs to use car, user can be opened by the user terminal 200 for carrying and be used first
Car client, the use car client exports the user interface 210 shown in Fig. 3 to user.It is provided with user interface 210 and is swept
Code trigger control 211 " key unblock ".
The user terminal, can be the various conventional movements such as mobile phone, notebook computer, palm PC, panel computer
Terminal, and various Intelligent wearable electronic equipments, such as intelligent glasses, intelligent watch etc..In the present embodiment, it is preferred that
Using mobile phone.
The PUK of the shared vehicle is provided with the shared vehicle.The PUK can include Quick Response Code, bar shaped
Code and graphical passwords, accordingly, the Scan Architecture on the user terminal can include two-dimensional code decoder, bar code decoding device
With graphical passwords decoder.
User's trigger control 211 " key unblock ", shared vehicle client enters scanning interface.
User terminal 200 is aligned user the PUK of foregoing shared vehicle so that PUK is presented in scanning area.
With reference to shown in Fig. 4, display scan line 213 and PUK 214 in scanning area 212, scanning area is shown in interface is scanned.
After the operation information of the shared vehicle PUK of collection user terminal scanning, (operation can be by can to trigger advertisement
System server is completed).After triggering advertisement, advertisement information to be pushed away is obtained.
After the completion of PUK scanning, the lockset of shared vehicle enters released state.Enter solution the shared vehicle is collected
After the message of lock status, the advertisement to be pushed away for obtaining is transmitted to the play structure of the shared vehicle.
The play structure may be mounted at the headstock part of shared bicycle.Preferably, on handlebar, referring to figure
Shown in 5;It is shown in Figure 6 in Chinese herbaceous peony basket when bicycle has Chinese herbaceous peony basket.
Referring to Fig. 4, the display screen of play structure 320 is arranged on when on handlebar, can be installed by support frame.
Preferably, support frame as described above includes the holding frame for being gripped to display screen, and described holding frame one end is rotatable
Be installed on the lower end side of display screen, the other end of the holding frame is fixedly mounted on vehicle handle.In this way, user can
To adjust the direction of the display screen as needed, it is easy to different users to check the information of presentation.
Referring to Fig. 5, when the display screen of play structure 320 is in the Chinese herbaceous peony basket of shared bicycle, specifically, can pacify
On the bottom surface of the side of bicycle basket and/or bicycle basket.
The display screen, is electronic display in the present embodiment, such as LCD display, LED display.It is preferred that
, using LED display, the LED screen electrically connects vehicle power by wire, and the vehicle power can be the polynary dress that generates electricity
Put, specifically, it can use battery or device of solar generating.It is shown in Figure 7, it is additionally provided with display screen 321
Play structure switch 322.
When advertisement is played, user can switch 322 come manual-lock play structure by play structure.
In the present embodiment, when the advertisement is to that should have favor information, after advertisement information play terminates, user obtains corresponding
It is preferential.
It is shown in Figure 7, after advertisement broadcasting terminates, reward voucher is provided to the shared vehicle account of user.
The reward voucher, can be used for payment all or part of this of the user and uses the rate for sharing vehicle;Also may be used
To pay the rate of the shared vehicle of all or part of other use of the user.In the present embodiment, such as by described preferential
Pay the rate of the whole shared vehicle of this use of the user.
Terminate after described advertisement is played and terminated, including advertisement intactly finishes playing, also played in advertisement including user
During positive closing advertisement.If in the case of collecting user's closing advertisement, one of following manner can be taken to be located
Reason is preferential.
Mode one, obtains the temporal information that advertisement is played, and obtains reproduction time and the ratio of complete reproduction time, will compare
Value is multiplied by the foregoing preferential amount completely played corresponding preferential amount, obtain user.Unrestricted as an example, such as user checks
Complete advertisement, there is provided it is preferential be 0.5 yuan.User closes advertisement after the advertisement for having checked 60%, then based on use
Family this time ad view behavior, provide a user with it is preferential be 0.3 yuan.
Mode two, cancels that this is preferential, and even user closes advertisement broadcasting during advertisement broadcast, then it is right to cancel
User's is this time preferential.
It is another embodiment of the present invention referring to Fig. 9, there is provided a kind of output system 400 of advertising message.
System 400 includes shared vehicle 410 and system server 420.
Shared vehicle 410 with vehicle body structure includes lockset 411 and play structure 412.
Lockset 411, is used to realize unblock and the lock function of shared vehicle.
Play structure 412, is used to receive the advertisement to be pushed away of shared Vehicular system push and play.
System server 420 includes following structure:
Information acquisition circuit 421, is used to gather the operation information of the shared vehicle PUK of user terminal scanning.
Advertisement obtains circuit 422, link information Acquisition Circuit, to according to operation information triggering advertisement, acquisition is treated
Push away advertisement information.
Information transmission circuit 423, connection advertisement obtains circuit, is used to send foregoing advertisement information to be pushed away to shared car
.
In the present embodiment, the system server 420 can also include unblock decision circuit.
Unblock decision circuit connection advertisement obtains circuit and lockset, to obtain after advertisement information is pushed away, judges lock
The released state of tool.The play structure, connection unblock decision circuit, in the case of being unlocked in foregoing lockset, before broadcasting
State advertisement to be pushed away.In this way, after the unblock of shared vehicle is opened, playing wide to user by sharing the play structure of vehicle
Accuse.
The system server is set by storage chip and needs to be pushed away advertisement information database, the advertisement letter to be pushed away
Breath database is used to store advertisement information to be pushed away, and the trade company related to advertisement information to be pushed away, position and/or time believe
Breath.
Location structure is installed on the shared vehicle, is used to obtain the positional information of shared vehicle, and the position that will be obtained
Confidence breath is sent to system server.The advertisement of the system server obtains circuit, can treated according to aforementioned location information
Push away in advertisement information database, obtain advertising message corresponding with the positional information.
Or, described information Acquisition Circuit includes timer, and the timer can gather the temporal information of advertisement triggering,
And send to advertisement acquisition circuit the temporal information of acquisition.The advertisement obtains circuit, can according to aforesaid time information,
In advertisement information database to be pushed away, advertising message corresponding with the temporal information is obtained.
Another implementation method of the present embodiment, is the operation information that PUK is scanned according to user terminal, is judged corresponding
In the case of shared vehicle is available, advertisement is just played by the upper play structure of the shared vehicle, also, terminate in advertisement broadcasting
Afterwards, foregoing shared vehicle unblock is triggered to open.
Specifically, foregoing system server can include information of vehicles decision circuit.
Information of vehicles decision circuit is used to judge whether foregoing shared vehicle can use, and is judging the available feelings of shared vehicle
Under condition, the advertisement to be pushed away for obtaining is pushed to the play structure of corresponding shared vehicle.
The play structure of shared vehicle is played out to the advertisement to be pushed away for pushing.And simultaneously, the lockset of the shared vehicle
It is connected with play structure, the lockset can play the message for terminating according to advertisement after advertisement broadcasting terminates, and unblock is opened.
Preferably, the system server can also include preferential process circuit.
Preferential process circuit obtains circuit and is connected with advertisement, in the case of in advertisement to that should have favor information, wide
Announcement information plays end rear line and provides corresponding preferential.
During specific implementation, preferential process circuit can include following structure:
Whether preferential judgement sub-circuit, be used to judge advertisement to be pushed away to that should have favor information;
Preferential acquisition sub-circuit, connects preferential judgement sub-circuit, in the case of to that should have favor information, in advertisement
After playing end, corresponding favor information is obtained;
Shared vehicle rate treatment sub-circuit, connects preferential acquisition sub-circuit, is used to for the preferential of acquisition to be supplied to user,
The preferential rate including paying all or part of shared vehicle of this use of the user;And/or, pay user's whole
Or the rate of the partial shared vehicle of other use.
In superincumbent description, although all component of each side of present disclosure can be interpreted to be assembled or quilt
It is a circuit to be operatively connected, but present disclosure is not intended as its own being limited to these aspects.But, in the disclosure
In the range of the protection of goal of content, each component can optionally and operatively be merged with arbitrary number.These components
In each component itself can also be implemented as hardware, while each component can partly merge or optionally overall merge
And it is implemented as the computer program for having for performing the program module of the function of hardware equivalents.It is used to build this program
Code or code segment can easily be derived by those skilled in the art.This computer program can be stored in computer-readable
In medium, it can be run to realize each side of present disclosure.Computer-readable medium can include magnetic recording media,
Optical record medium and carrier media.
In addition, as " including ", the term of " including " and " having " should give tacit consent to being interpreted as including property or open
, rather than exclusive or closure, unless it is explicitly defined as opposite implication.All technologies, science and technology or its other party
The term in face all meets implication understood by one of ordinary skill in the art, unless it is defined as opposite implication.Looked in dictionary
To public term should not be idealized very much or impractically be explained very much under the background of correlation technique document, unless the disclosure
Content is clearly defined as like that.
Although describing the exemplary aspect of present disclosure for purposes of illustration, those skilled in the art should
, it is realized that foregoing description is only the description to present pre-ferred embodiments, and not to any restriction of the scope of the invention, the present invention
Preferred embodiment scope include other realization, wherein can not by it is described go out or discuss order carry out perform function.
Any change, modification that the those of ordinary skill in field of the present invention does according to the disclosure above content, belong to claims
Protection domain.
Claims (19)
1. a kind of output intent of advertising message, it is characterised in that including step:
The operation information of the shared vehicle PUK of collection user terminal scanning;
Advertisement is triggered according to the operation information, advertisement information to be pushed away is obtained;
Foregoing advertisement to be pushed away is played by the play structure shared on vehicle.
2. method according to claim 1, it is characterised in that:
Obtain after advertisement information is pushed away, judge the released state of foregoing shared vehicle;
In the case where the shared vehicle is unlocked, foregoing advertisement to be pushed away is played by aforementioned playout structure.
3. method according to claim 1, it is characterised in that also including step:
Judge whether foregoing shared vehicle can use;
In the case of judgement is available, then the advertisement to be pushed away for obtaining is played by the play structure on the shared vehicle;
After advertisement broadcasting terminates, trigger foregoing shared vehicle unblock and open.
4. method according to claim 1, it is characterised in that:The mode for obtaining advertisement information to be pushed away is,
Storage needs to be pushed away advertisement information in the shared Vehicular system server, and after triggering advertisement, system server is according to wide
The temporal information of triggering is accused, advertisement information to be pushed away corresponding with aforesaid time is obtained.
5. method according to claim 1, it is characterised in that:The mode for obtaining advertisement information to be pushed away is,
Storage needs to be pushed away advertisement information in the shared Vehicular system server, and after triggering advertisement, system server is according to wide
The positional information of triggering is accused, advertisement information to be pushed away corresponding with aforementioned location is obtained.
6. method according to claim 1, it is characterised in that:The mode for obtaining advertisement information to be pushed away is,
The identity information and/or shopping record information of active user are gathered, the preference information of user is obtained, is believed according to the preference
Breath, acquisition meets the advertisement information to be pushed away of user preference.
7. method according to claim 1, it is characterised in that:The advertisement is broadcast to that should have favor information in advertising message
After putting end, user obtains corresponding preferential;It is described preferential including paying all or part of this of the user and using shared car
Rate;And/or, pay the rate of the shared vehicle of all or part of other use of the user.
8. method according to claim 7, it is characterised in that:Collection play structure plays the time span information of advertisement,
Different time spans corresponds to different preferential dynamics.
9. a kind of shared vehicle, including vehicle body structure and being used to realizes the unblock of shared vehicle and the lockset of lock function,
Characterized by further comprising:
Information acquisition circuit, is used to gather the operation information of the shared vehicle PUK of user terminal scanning;
Advertisement obtains circuit, and link information Acquisition Circuit, to trigger advertisement according to the operation information, obtains advertisement to be pushed away
Information;
Play structure, connection advertisement obtains circuit, is used to play foregoing advertisement information to be pushed away.
10. shared vehicle according to claim 9, it is characterised in that:Also include unblock decision circuit, its connection advertisement is obtained
Sense circuit and lockset, to obtain after advertisement information is pushed away, judge the released state of lockset;
The play structure, connection unblock decision circuit, in the case of being unlocked in foregoing lockset, play it is foregoing wait to push away broadcast it is wide
Accuse.
11. shared vehicles according to claim 9, it is characterised in that:Also include information of vehicles decision circuit, be used to judge
Whether foregoing shared vehicle can use;
The play structure is connected with information of vehicles decision circuit, can play foregoing obtaining in the case of shared vehicle is available
The advertisement to be pushed away for taking;
The lockset is connected with play structure, to after advertisement broadcasting terminates, unblock is opened.
12. shared vehicles according to claim 9, it is characterised in that:The play structure is the display knot with screen
Structure, the shared vehicle is shared bicycle, and the display structure is arranged on the handlebar of shared bicycle, or installed in shared
In the Chinese herbaceous peony basket of bicycle.
A kind of 13. shared vehicles, including vehicle body structure and being used to realizes the unblock of shared vehicle and the lockset of lock function,
Characterized by further comprising:
Play structure, is connected with shared Vehicular system server, is used to receive advertisement to be pushed away that shared Vehicular system pushes simultaneously
Play.
A kind of 14. output systems of advertising message, it is characterised in that including:
Shared vehicle with vehicle body structure, it includes,
Lockset, is used to realize unblock and the lock function of shared vehicle;
Play structure, is used to receive the advertisement to be pushed away of shared Vehicular system push and play;
System server, including,
Information acquisition circuit, is used to gather the operation information of the shared vehicle PUK of user terminal scanning;
Advertisement obtains circuit, and link information Acquisition Circuit, to trigger advertisement according to the operation information, obtains advertisement to be pushed away
Information;
Information transmission circuit, connection advertisement obtains circuit, is used to send foregoing advertisement information to be pushed away to shared vehicle.
15. systems according to claim 14, it is characterised in that:The system server also includes unblock decision circuit,
Its connection advertisement obtains circuit and lockset, to obtain after advertisement information is pushed away, judges the released state of lockset;
The play structure, connection unblock decision circuit, in the case of being unlocked in foregoing lockset, play it is foregoing wait to push away broadcast it is wide
Accuse.
16. systems according to claim 15, it is characterised in that:The system server is set by storage chip and needed
Push away advertisement information database, the advertisement information database to be pushed away is used to store advertisement information to be pushed away, and with wait to push away
The related trade company of advertisement information, position and/or temporal information.
17. systems according to claim 16, it is characterised in that:
Location structure is installed on the shared vehicle, is used to obtain the positional information of shared vehicle, and the position letter that will be obtained
Breath is sent to system server;
The advertisement of the system server obtains circuit, can be according to aforementioned location information, in advertisement information database to be pushed away
In, obtain advertising message corresponding with the positional information.
18. systems according to claim 16, it is characterised in that:
Described information Acquisition Circuit includes timer, and the timer can gather the temporal information of advertisement triggering, and will obtain
Temporal information send to advertisement obtain circuit;
The advertisement obtains circuit, can be according to aforesaid time information, in advertisement information database to be pushed away, when obtaining with this
Between the corresponding advertising message of information.
19. systems according to claim 13, it is characterised in that:The system server also includes preferential process circuit,
It obtains circuit with advertisement and is connected, in the case of in advertisement to that should have favor information, after advertisement information play terminates to
User provides corresponding preferential.
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CN107274233A (en) * | 2017-07-07 | 2017-10-20 | 李葛亮 | Method from moving advertising to passenger on public transport and client for showing |
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